Asian gaming firms may benefit from forming a network, or trade association, to promote the positive effects of IRs and overcome negative perceptions of the industry, said a leading corporate image specialist in a webinar hosted by Asia Gaming Brief.

Individual companies may be swimming against the tide when it comes to promoting their brand and reputation if there is a wider view of the industry as being harmful, said Charles Font, senior associate at global communications consultancy firm Montieth & Co.

Held on Thursday 25th June, the webinar discussed corporate image and reputation, and what companies need to be doing during a crisis.

For example, during Covid-19, many operators and suppliers have stepped up their CSR activities to help out the communities in which they live and work. But even here, Font warns there needs to be a clear strategy.