The Swedish online poker room, Unibet, has partnered with the Cash Game Festival in a move that will see Unibet providing online outlets to live events throughout Europe.

I often wonder if things would change if Unibet became as big as PokerStars, 888poker or partypoker?

Would the leaders feel the pressure of a hairy palm on battered nuts? Would they walk through corridors of strangers with a big X sewn into the back of their sleek looking suit?

Would they go the way as Marilyn Monroe?