After EASports release the trailer for FIFA17 Lee Davy looks into his crystal ball and predicts that the FIFA franchise will one day be the richest eSport and betting market in the world.

The adults are drinking their cider outside. The weather hangs somewhere between sunny and dreary. The kids are in the front room. Johnny has brought his PlayStation, and the five children are playing ‘winner stays on’ the EASports game FIFA. Johnny is always ‘on.’

Outside, Johnny’s Dad asks where the kids are? He’s told that they are all in the front room having fun.

“Bloody video games,” says Johnny’s Dad who promptly gets up from his seat, walks into the front room, turns off the TV and forces the children out to play.