This is a guest contribution by Rob Lawson. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

As part of the build-up to the ICE Totally Gaming show in London, Rob Lawson, head of Customer Success at UK-licensed lottery games and iLottery software business LOT.TO, gives us his take on the future of the lottery sector.

Lottery is the single most significant growth area for the global gambling sector, yet compared to other channels such as betting and casino, it remains in the Dark Ages when it comes to technology and online engagement. This represents both a threat to the established operators, and an opportunity for those who seek to challenge them.

The lottery sector currently accounts for 30% of the global gaming industry, which is expected to turn over $635bn annually by 2020. Yet, in terms of embracing the opportunities offered by the internet, lottery remains way behind the curve. This means that many profitable lottery operators, either inadvertently or due to local legal frameworks, now find themselves at risk of extinction.