British bookmaker William Hill Plc. (Hills) has drawn the ire of anti-gambling campaigners this week over an email that encourages gamblers to punt more before the government officially slashes the fixed-odds betting terminal (FOBT) stake limit.

According to The Times report, anti-gambling campaigners accused Hills of trying to milk FOBT players of their money when the firm ordered its employees to tell punters that they can still wager up to £100 ($131.86) a spin.

Hills reportedly sent the email to its employees after the bookmaker noticed a “softening in its overall gaming machine performance” as a result of the government’s approval to reduce the FOBT maximum stakes limit to £2 ($2.69).

The email came to light after the UK government allegedly succumbed to the pressure of bookmakers to delay the implementation of the FOBT stake reduction in 2020.