William Hill, Golden Ent. expand sports betting relationship

The US division of UK bookmaker William Hill has significantly expanded its sports betting relationship with regional casino operator Golden Entertainment.

On Tuesday, Golden announced a dramatic expansion of its existing relationship with William Hill US, agreeing to a “long-term” deal under which Hills will manage Golden’s race and sports betting operations in Nevada, Maryland and Montana.

Of those three states, only Nevada currently permits sports betting, but tempus fugit appears to be the mission statement for all gambling operators looking to stake claims in the rapidly expanding US wagering sector.

Hills already operates sports betting for Golden’s Pahrump Nugget Hotel & Gambling Hall and has installed betting deposit kiosks at around 80 of Golden’s tavern and third-party gaming operations in Nevada (including the PT’s Pub chain).