Author Archives: Jerry Milani

About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and variouis sports and entertainment properties. Milani is a proud graduate of Fordham University and when not attending a Yankees or Rams game can be reached at Jerry (at) JerryMilani (dot) com.

The American Cornhole League Announces Manufacturing Partnership with ZÜCA

The American Cornhole League (ACL) is pleased to announce that they have partnered with ZÜCA as the official manufacturing supplier of ACL cornhole rolling bags and backpacks. ZÜCA is the clear leader in the category, and their design, quality, and commitment to serving the cornhole community are a perfect fit with the ACL. Moving forward the ACL and ZÜCA are deep in product development to further expand their overall offerings to specifically meet the needs of all cornhole players, from novice to pros and everyone in between.

The American Cornhole League is one of the fastest growing sports in the world, with broadcast deals with ESPN and CBS / CBS Sports, as well as a television deal with NBC Sports through USA Cornhole. The league has over 120,000 players worldwide and counting. The ACL’s strong sponsor support includes Johnsonville, DraftKings, Bush’s Beans, Bacardi, and AllCornhole.com, amongst others.

“We’re thrilled to be working with ZÜCA, the clear leader in the category – their design, quality, and commitment to serving the cornhole community are unparalleled and the perfect fit with the ACL,” said Stacey Moore, Founder of American Cornhole League. “As the league’s popularity continues to grow the products that we’re developing with ZÜCA will meet the needs of all players, from amateurs to pros.”

“Cornhole is growing in popularity every day, and we’ve loved working with both players and tournament directors to find exciting ways to support the sport,” says Bruce Kinnee, President and CEO of ZÜCA. “When we first started doing market research on cornhole, we quickly identified the ACL as a leader in the industry. Working with the ACL is an excellent opportunity for us to continue to share our enthusiasm for cornhole. We are proud to be a sponsor of the ACL in 2022 and beyond.”

The American Cornhole League hosts competition and tournaments across the amateur, collegiate, and pro ranks with thousands of players taking part every year. For additional information on how to participate visit iplaycornhole.com.

No Baseball? Strat-O-Matic Has Fans Covered With Regular Season Simulation Beginning Opening Day

While there may be no baseball on the field this spring until owners and players settle their differences, fans don’t have to go without their favorite sport come Opening Day. Strat-O-Matic (@StratOMatic), the market leader in sports simulation, today announced it will provide daily simulations of scheduled games beginning on Thursday, March 31, which was to be the date of the first contests across the league. Those following @StratOMatic on Twitter will help determine the team assignments for notable remaining free agents during the week of March 21-25.

Strat-O-Matic, which performed a simulation of games during the COVID-19 shortened 2020 season, will publish the results daily on its Website at http://www.strat-o-matic.com as well as through its various social media channels. These simulations have proven to be extremely accurate, with Atlanta’s 2021 baseball championship predicted in the preseason simulation and Los Angeles’s football title nearly matching the exact score and closely approximating statistics for top stars Matt Stafford and Cooper Kupp as the most recent examples.

“We are hopeful that the season will get underway soon, but in the meantime, we have fans covered,” said Hal Richman, Strat-O-Matic founder. “Fans absolutely loved how we kept their baseball juices flowing with the simulation when play was suspended in 2020, and we hope that this keeps them ready for when the players are back on the field.”


Strat-O-Matic, which celebrated its 60th anniversary last year, had its own annual “Opening Day” in February, and although it again couldn’t be held in person, thousands of fans celebrated the arrival of the new cards based on the 2021 season statistics as well as various newly formulated sets depicting the 1986 and 1947 seasons, the latter just in time to celebrate the 75th anniversary of Jackie Robinson’s debut.

PHF Announces Sale Of Toronto Six To BIPOC Canadian Hockey Leaders

The Premier Hockey Federation (PHF) today announced that the Toronto Six has been sold by BTM Partners to new owners who represent the first BIPOC (Black, Indigenous And People of Color) and Canadian investors in PHF history. The group is led by retired National Hockey League forward Anthony Stewart, joined by Hockey Hall of Famer Angela James, Carnegie Initiative co-chair Bernice Carnegie, and former NHL Coach of the Year Ted Nolan. The full list of participants in the new ownership group will be announced at closing. Together they provide invaluable hockey experience, community leadership, and diversity to the PHF’s first team north of the border.

“Local ownership who believe in our vision to grow women’s hockey and are committed to supporting these phenomenal professional athletes represents another significant step forward in the overall growth and sustainability of the PHF,” said Johanna Boynton, founding Chair and Principal Owner of the Toronto Six. “We are beyond excited for the PHF family to evolve by welcoming diverse leaders who will be difference makers and take the organization to the next level by enhancing the experience for our athletes, community partners, and passionate fans.”

Stewart isChairman of Hockey Equality which is working to create sustainable change in the hockey community and creating diversity and inclusion at all levels across the sport. He also created Stewart Hockey, an organization that provides a space where players of all ages and backgrounds can grow their hockey skills, to give back to the hockey community that went above and beyond to help him and his brother Chris reach the NHL. On the ice, the Scarborough, Ontario native grew up playing in the Greater Toronto Hockey League and Ontario Hockey League before enjoying 10 years professionally including six NHL seasons. The 37-year-old is also an on-air hockey analyst with Sportsnet.

“This is a really amazing time to be part of professional women’s hockey and I am thrilled to lead a new ownership group to support elite athletes in my hometown,” said Stewart. “Together with my partners, we know how much representation matters and how important role models are for young hockey players. It brings me great joy to be part of something special and help strengthen a platform that will make the game better for the next generation and grow the game in the community that I love. We believe the PHF is well-positioned to become a leader in professional sports and look forward to continuing to build the Toronto Six into a winner on and off the ice.”

James is widely considered the first superstar in women’s hockey and remains the only Black player to captain Canada’s National Women’s Team. On the national stage she was a four-time gold medal winner at the IIHF Women’s World Championship, including the very first event in 1990 where she set a tournament record with 11 goals. The Torontonian became the first Canadian woman to be inducted into the Hockey Hall of Fame in 2010 and is also a member of the Black Ice Hockey and Sports Hall of Fame, Canadian Sports Hall of Fame, IIHF Hockey Hall of Fame, and has been awarded the Order of Hockey in Canada. This season she’s been serving as an assistant coach for the Six.

Carnegie is the daughter of the late Herbert H. Carnegie, who was part of the only “All Black Line” in 1940’s semi-pro hockey. She co-founded the Herbert H. Carnegie Future Aces Foundation with her father and mother in 1987, helping countless individuals develop the confidence to become better citizens. As President of Bernice Carnegie and Associates, she works to address social injustice by bringing awareness to and affecting behavioral changes related to equity, fairness, and inclusiveness. The Carnegie Initiative works to ensure that hockey is inclusive, supportive and welcoming to all.

Nolan co-founded the program 3NOLANS, with sons Brandon and Jordan, to specifically work with First Nation youth to further develop their hockey skills and knowledge. Hailing from Garden River First Nation near Sault Ste. Marie, Ontario, the 63-year-old played eight seasons of professional hockey including three in the NHL before transitioning his career into coaching. He has enjoyed success at every level behind the bench for more than 30 years, including seven NHL seasons, notably winning the 1997 Jack Adams Trophy with the Buffalo Sabres.

New and diverse ownership groups are part of the evolution of the PHF that will see substantial growth in years to come, driven by the Board of Governors’ commitment to investing $25 million over the next three years to directly enhance the player experience. Expansion to eight teams for the 2022-23 season along with a salary cap of $750,000 per team, full healthcare benefits and equity in the teams, facility upgrades, new equipment, and increased ice time is all part of the pledge to support professional PHF athletes.

The Six joined the PHF in 2020 and immediately captured a regular season title during the shortened 2021 campaign. They are currently in first place in the overall PHF standings with a 13-2-1 record and are a perfect 8-0 on home ice during this historic first season in Canada. The club, led by reigning MVP and current PHF top scorer Mikyla Grant-Mentis, will pursue their first Isobel Cup crown in playoff action March 25-28 in Tampa Bay, Florida.

NWSL Rookie of the Year Trinity Rodman Partners with Youth Athletes United

Youth Athletes United, one of America’s fastest-growing multi-sport programs, with 291 territories nationwide and more than 200,000 children instructed each year, continues to catch on in communities throughout the U.S. The multi-brand franchisor includes Soccer Stars, Amazing Athletes, TGA Premier Sports, Little Rookies Baseball and JumpBunch. Now, the 2021 U.S. Soccer Young Female Player of the Year, Trinity Rodman, a former Amazing Athlete’s program participant, will be a Brand Ambassador for all of the Youth Athletes United programs.

“Trinity has an authentic tie to our brand, as Amazing Athletes was one of the multi-sport programs she took as a child, and knows first hand how sports impact childrens’ lives and development,” said Adam Geisler, CEO of Youth Athletes. “We are thrilled to have her as an ambassador as we continue to grow our brands.”

Rodman, now 19 years old, plays forward for the NWSL’s Washington Spirit and is the youngest player ever drafted in league history. The 2021 NWSL Rookie of the Year, Rodman was named to the NWSL’s Best XI First Team and recently made her USWNT debut during the 2022 SheBelieves Cup. The professional soccer player says she paved her way to success through consistent training, proper nutrition and knowing the value of teamwork — all values that Youth Athletes United teaches its young athletes in its multi-sport programs.

“Sports have always been a part of me and my family’s life,” said Rodman. “Experiencing different sports at an early age is what allowed me to find my passion for soccer. To be able to take my experiences and partner with Amazing Athletes and Soccer Stars to impact kids all across the country is very exciting. I hope I can inspire more youth athletes to continue to be active and follow their own path in sports.”

Since 2006, Amazing Athletes — the nation’s premier multi-sport education provider — has offered year-round programming that introduces kids to the fundamentals of 10 sports and helps them master six key areas of motor development and physical literacy. With expert coaches operating in top schools and facilities across more than 32 states, Amazing Athletes is on a mission to keep kids active with engaging content that teaches them about life skills, teamwork and nutrition.

For over 20 years, Soccer Stars has been one of the nation’s most popular youth soccer programs for children ages 1–16. The youth soccer program is set in a fun, non-competitive environment, with additional development and travel programs. Soccer Stars’ crib-to-college programming introduces young athletes to the fundamentals of soccer with a unique, age-specific curriculum designed to improve soccer skills, build self-confidence and develop socialization skills.

Youth Athletes United will utilize Rodman as a Brand Ambassador through live and dedicated social media, video content, local franchise clinics, and personal appearances. Matt Stefan, Director of National Marketing, noted that Amazing Athletes and Soccer Stars will hold Rodman-co-branded clinics and classes for franchisees to encourage more young players to participate in youth sports offered by the brands.

Rodman and Youth Athletes United will also work alongside franchisees in a concerted effort to help drive more free Soccer for All programs to communities that do not have access or exposure to soccer or multi-sport programs.

“We believe that every kid is an athlete,” said Stefan. “With 20-plus-years of experience creating fun, engaging content, our goal is to impact more than one million kids a year through our programs. Ultimately, we want to encourage children not only to participate in sports, but to help them find their passion that keeps them playing and staying active. With Trinity joining us as a Brand Ambassador, sharing her success and showing the impact youth sports can have, we’re on the right path.”

RealResponse Announces Landmark Deals with Broncos, Chiefs for Real-Time and Confidential Reporting

RealResponse (@RealResponseHQ), the award-winning leading safe and secure feedback, monitoring and anonymous reporting platform for athletic teams and organizations, today announced a pair of landmark partnerships with the Denver Broncos and Kansas City Chiefs, becoming the first two NFL teams to offer the platform to its employees. Both will use the system to proactively stay in communication with employees regarding feedback on areas impacting their wellbeing – both positives that are benefiting experiences as well as to gain additional insight into the issues that may need to be addressed. The partnership will launch in the coming weeks.

“RealResponse is a critical tool that our organization will utilize at all levels to enhance our communication with employees,” said Nancy Svoboda, Executive Vice President of Human Resources for the Denver Broncos. “We are proud of our workplace culture and we want to continue to be proactive in supporting our staff by making sure that their voices continue to be heard. We are excited to be a part of this groundbreaking platform.”

“We are excited to partner with RealResponse to design and implement a valuable tool to enhance internal and external communication at all levels of our organization,” said Kirsten Krug, Executive Vice President of Administration for the Kansas City Chiefs. “Creating an efficient, confidential and anonymous way to proactively identify and address issues and opportunities will make us better. We are proud to be a part of this emerging trend within professional sports.”

“We are very proud to have both the Broncos and the Chiefs join us in this expansion of our business into the NFL,” said David Chadwick, RealResponse founder and former NCAA Division I basketball player. “The platform we have built is all about empowering athletes and employees’ voices and keeping those in leadership informed not just on issues, but on opportunities to better communicate and work together. Whether it is a junior staff member receiving acknowledgement for going above and beyond the call or a senior administrator alerting leadership of potential issues regarding employee health and well-being. It is clear that the leadership in the NFL, with Denver and Kansas City being first in, are engaged and ready to listen to resolve issues before they become problems.”

The two teams will begin implementing and onboarding staff into the system in the coming weeks. RealResponse already works with the NFLPA for player-related reporting, but having teams engaged will make the system more holistic and impactful across all areas of the organizations.

Jeff Nelson, Mookie Wilson, Katie Ledecky, Margaret Purce to be Honored at 42nd Annual Thurman Munson Awards Dinner on Monday, March 7

The honorees for the 42nd Annual Thurman Munson Awards Dinner at Pier Sixty at Chelsea Piers (23rd Street at West Side Highway) in New York City on Monday night, March 7, 2022 benefiting AHRC New York City Foundation, have been announced today. These are this year’s award recipients: World Series champions, pitcher Jeff Nelson (1996, ’98, ’99, 2000) of the New York Yankees and outfielder Mookie Wilson (1986) of the New York Mets, seven-time Olympic Gold Medalist in swimming Katie Ledecky, and soccer standout NY-NJ Gotham FC forward Margaret Purce.

Julia Yager Spillman-Gover, CEO of The Eklund|Gomes Team at Douglas Elliman Real Estate, will receive the M. Anthony Fisher Humanitarian Award. 

The gala remembers the late great Yankees captain and catcher Thurman Munson and has raised more than $18 million for the AHRC NYC Foundation which supports programs that enable children and adults with intellectual and developmental disabilities to lead richer, more productive lives. 

Joining in the celebration is a stellar lineup of sports dignitaries that includes baseball notables Bobby Valentine, John Flaherty and Nelson Figueroa, ever-popular Knicks guard John Starks, and a trio of New York Football Giants Super Bowl champs who are previous ‘Thurman” recipients: Hall of Famer Harry Carson, Chris Canty and Karl Nelson. 

Tina Cervasio, lead sports anchor for FOX 5 in New York, will be the Master of Ceremonies. New York Islanders co-owner and Katie Ledecky’s proud uncle, Jon Ledecky, will accept on her behalf. Katie Ledecky will also send a video message since she is unable to attend due to the date change from the originally-scheduled February 1

The Thurman Munson Awards are presented annually for success and inspiration on the fields of play, and community spirit off the field. Thurman’s widow Diana Munson is an honorary chair who has supported AHRC NYC and its fund-raising efforts through the Thurman Munson Awards for four decades. 

Entain Foundation U.S. Launches 2nd Edition Of Responsible Gambling App

Entain Foundation U.S., the non-profit dedicated to responsible gambling and funded by Entain, the global sports betting, gaming, and interactive entertainment group, announces the second edition launch of Gamble Responsibly America.

This first-of-its-kind mobile app provides practical tools, assistance and advice to anyone facing potential issues with problem gambling. It has been comprehensively updated with new and improved features in English, Spanish, Cantonese and Mandarin Chinese. Available in the App Store and Google Play Store, the free app is unbranded and brings no commercial benefit to Entain or BetMGM, the U.S. business it jointly owns with MGM Resorts International.

Gamble Responsibly America’s improvements center around two areas: greater educational information about problem gambling, and more tools for users to access help and support. The app’s educational categories include discussions about disordered gambling, behavioral markers of concern, establishing limits, frequently asked questions, and informative videos about responsible gambling.

The app also provides self-assessment tools, including a daily gambling diary, and shows how users can access help, including a live chat feature and links to an extensive array of support services and organizations.

One such organization is Kindbridge, accessible through app. As the world’s first teletherapy company which supports gamblers and gamers struggling with their mental health, Kindbridge provides access to online professional mental health counselors and specialized support services. Kindbridge and the Entain Foundation U.S. also partnered with Game Quitters to launch the Mind Your Game campaign last year – a series of educational videos to reduce gaming and gambling-related harm in esports.

The app also links to My Wager Score, a platform designed to protect sports bettors’ financial health and minimize the risk of harmful play using real-time affordability data.

“The first version of Gamble Responsibly America was well-received and widely welcomed,” recalls Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling, and Trustee of the Entain Foundation U.S. “We’ve since been working hard on enhancements to provide an even more comprehensive tool for maintaining responsible gambling, as well as for preventing and mitigating problems, should they occur.”

Lycka acknowledged partner organizations who contribute their expertise and availability to the Gamble Responsibly America app, including Kindbridge, the National Council on Problem Gambling, Nicasa Behavioral Health Services, My Wager Score, and others.

“This second edition of Gamble Responsibly America underscores the helpful resources of the first edition, with more tools, more educational information, additional languages and more resources that are available anytime and anywhere,” Lycka added. “Our goal with the app is simple – to educate users on safe gambling habits, and provide the necessary tools and resources to allow users to access help and support instantly.”

Draft Show Boosts SGPN Commitment To USFL Gambling Content

Sports Gambling Podcast Network (SGPN) has successfully seized the narrative as the top wagering authority on the United States Football League (USFL) with a major commitment of resources to the newly-minted pro football league, which launched its upcoming season last week with the 2022 draft.

SGPN produced a two-part, 10-hour, live USFL Draft Show and delivered interviews with five soon-to-be star players as the league’s eight teams began to stockpile talent.  That in-depth coverage, unmatched by any other platform on the media landscape, generated over 10,000 views last week alone, demonstrating a level of consumer interest that SGPN is serving with its free podcasts and website postings and app (www.sportsgamblingpodcast.com).

NBC Sports’ prominent pro football news/information platform  Pro Football Talk linked to Sports Gambling Podcast Network’s report in a post-Super Bowl offering and other mainstream outlets referenced ahead-of-the-curve SGPN content in late February. 

Led by co-founders and Sports Gambling Podcast hosts Sean Green and Ryan Kramer, SGPN experts immersed themselves in the new spring football league’s resources and established relationships with league executives in January.  The two-day live draft show followed and SGPN landed exclusive first interviews with USFL players Peyton Ramzy (WR, Tuskeegee University), Ben Holmes (QB, Tarleton State), Adewale Adeoye (DL, Utah State), Josh Taylor (OL Mississippi Valley State) and Michael Rodriguez (OL, Louisiana Tech).  The SGPN USFL homepage is here.

“It’s pretty much indisputable that we’ve got a greater depth of knowledge on the USFL than any media platform out there and our competitors will never catch up,” stated Green, who assigned multiple contributors to the unprecedented initiative.  “Our football guys are rabid, they know what our audiences want and we’re getting the answers on quarterback and skill position talent, coaching and what teams will be tops in the trenches so we can make winning, educated picks.”

Before the end of February, SGPN posted more than 20 separate podcasts and 15-plus articles laying out the top talent competing for jobs in the league.  SGPN experts produced detailed rundowns of prospective players at each position. Analysts are breaking out each position group with special notice for former NFL players and college stars whose names are familiar to gridiron fans.

Accurate advance predictions on which players would be selected early in the USFL Draft in late February reflected SGPN’s inside sources and scope of research and the result has been return visits from information-hungry football fans looking forward to the USFL’s April 16 season openers.  League competition will be airing on multiple major networks.

“We experienced tremendous growth during the NFL Playoffs window and our college basketball content with Colby Dant is more popular than ever,” added Kramer.  “For USFL, we’re doing Fantasy, team-by-team breakdowns and more.  The sportsbooks are going to list these USFL games and our picks and analysis will reflect a level of sophistication exclusive to SGPN.”

SGPN’s eye-opening growth was highlighted this week in an article in the Los Angeles Business Journal, which explored the entrepreneurial platform’s success as an independent entity in the midst of the sports wagering legalization environment of recent years.

SGPN experts will also assert their knowledge as part of SGPN’s new alliance with Colorcast, the innovative Social Sportstalk App that allows commentators to provide audio analysis to audiences in and around games being simultaneously viewed on television. Colorcast also provides users with stats, scores, betting odds, and other real-time information about the game. The platform and is fully interactive and is expected to provide a user experience that will attract additional followers to SGPN’s no-cost platforms.

cover image:

Sean Green (left) and Ryan Kramer at the SGPN studios in Los Angeles. (SGPN photo).

Former NFL Star QB Alex Smith Joins UCAN Team

The UCAN Company is proud to announce that they are welcoming former NFL Star QB Alex Smith to the brand as an investor in the company. As a longtime fan of UCAN products, Alex incorporated them into his gameday performance and off-the-field training regimen during his career and continues to use the full assortment of products in his everyday life. He brings not only an enthusiasm for UCAN’s products but a wealth of knowledge and connections to help continue to grow the brand.

Alex is a former number one overall draft pick who enjoyed 16 seasons overall in the NFL. His return from a devastating injury ahead of the 2020 season is considered one of the greatest in NFL history and earned him the 2020 NFL Comeback Player of the Year. Since retiring in 2021 Alex joined ESPN as an NFL analyst. In addition to his role as an investor, he will serve as a brand ambassador and a member of UCAN’s Fitness Advisory Board.

“As you get older, you learn how to optimize your nutrition to perform at the highest level and truly reach your potential. UCAN was a part of my routine in the NFL, during my recovery from injury, and I use it now more than ever. Any time I’m doing any type of physical activity, if I have a busy day, or I’m on the go, UCAN is a must for me,” said Alex Smith. “The opportunity to invest in a company that I truly believe in and incorporate their products into my everyday life was a no brainer – I’m a big believer and know that the sky is the limit for UCAN.”

With a strong passion for health and fitness, Smith believes UCAN’s unique ability to deliver energy without sugar carries benefits far beyond elite sports.  “Sugar is in so many things and it’s all around us. To be able to cut it out is something that I would advocate for everybody, it doesn’t matter who you are. In my opinion, this is what sugary sports drinks have been advertising falsely for decades. Instead of drinking sugar water, you should be taking UCAN every day. The possibilities are endless. You name the sport, it has an application.”

“We’re thrilled to welcome Alex to the UCAN family, where he will be involved in a multitude of roles,” added Shoba Murali, CEO & Founder of The UCAN Company. “He lends the brand cache from his achievements during his playing days and will expand the reach of the brand through his nutrition experience, connections on and off the field and passion for an active lifestyle.”

cover image: credit Mike Morbeck

Buffalo Sabres Name FanDuel Group An Official Sports Betting Partner

Today, the Buffalo Sabres and FanDuel Group announced a multi-year partnership, designating FanDuel as an official sports betting partner of the Buffalo Sabres and giving FanDuel the exclusive rights to include branding, sports betting odds, and promotions during Sabres broadcasts.

As part of the partnership, FanDuel will receive end-to-end broadcast integration exclusivity in all phases of Sabres broadcasts, including pregame, in-game, intermissions, and postgame. Sabres broadcasts will include FanDuel in sports betting segments during the pregame show and after the first and second-period intermissions. At the same time, real-time betting odds from the FanDuel Sportsbook will be integrated throughout the broadcast.

FanDuel will also have the right to use official Sabres marks and logos in marketing and in-arena signage for all Sabres home games as part of the partnership.

“On the heels of bringing America’s #1 Sportsbook to the great state of New York, we’re excited to partner with the Sabres to infuse sports betting content into the hockey viewing experience,” said Mike Raffensperger, CMO of FanDuel Group. “This is just the beginning for New York sports fans, and partnering with a fellow leader in the sports and entertainment industry lets us collaborate to take things to the next level.”

“We’re proud to expand our relationship with FanDuel and extend its engaging content to Sabres fans,” said Dan Misko, Pegula Sports & Entertainment Sr., Vice President of Business Development. “FanDuel has built a strong reputation as a premier sports betting destination for sports fans, and we’re very excited for all that this partnership will offer our valued fans throughout the state of New York. We look forward to working with FanDuel for many years to come.”

To celebrate the partnership, FanDuel is running a unique promotion, “Sabres Correct Score Bonus,” for the Buffalo Sabres games on February 23 and February 25 this week. To participate in the promotion, FanDuel Sportsbook customers can place a pre-live, straight “correct score” wager of $25 or more and get a $5 bonus in FanDuel Sportsbook site credit for each goal the winning team scores in the game (up to a max bonus of $25 per game) regardless of if your bet wins or loses.

Sabres fans and New Yorkers new to FanDuel can also sign-up for FanDuel Sportsbook and get their first bet risk-free up to $1,000. FanDuel will refund in site credit the amount of a new customer’s first wager, up to $1,000.

cover image: credit Doug Kerr

NLL Announces the Departure of Commissioner Nick Sakiewicz After Six Transformational Seasons

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced that Commissioner Nick Sakiewicz has decided to leave his current position to pursue other interests but will continue to advise the league until June 30, 2022. The league has also announced that Deputy Commissioner Jessica Berman will assume the Commissioner duties. The league will announce the selection process for a new Commissioner in the near future.

The NLL has enjoyed unprecedented growth, financial success, new media partnerships, and expansion during Sakiewicz’s term as Commissioner, which began January 1, 2016.

“The National Lacrosse League has seen transformative change and is poised for both future growth and success, thanks to Nick’s leadership during the past six years,” said Matt Hutchings, COO and EVP at Kroenke Sports & Entertainment, owner of the Colorado Mammoth, speaking as Chairman of the NLL Board of Governors. “On behalf of the NLL Board of Governors, we thank him and the league staff, for all they have done to put the NLL in this position and look forward to seeing what he does next.”

Hutchings continued, “We understood the importance of having a strong team to carry on when the organization’s success provides opportunities for its leaders. Therefore, several years ago, we very intentionally empowered Nick to strengthen our management team with the Deputy Commissioner position. Jessica Berman has done a wonderful job in her short time in this role, and the league is in great hands with her and our experienced management team supporting her efforts.”

“I have enjoyed my time leading the NLL, and want to thank the lacrosse community, NLL’s amazing fans, players, our board, owners, partners, and, league staff for the support that has led us to the point where we are now, poised for greatness in the years ahead,” Sakiewicz said. “Through thoughtful and strategic business planning the league expanded with the right investors, embracing the digitally native fan and expanding our media reach now with both ESPN and TSN for the first time in league history, the NLL and the sport of lacrosse on every level, is in a much better place with a brighter future than ever before.”

“My decision to leave now is a personal one,” he added. “The goals I had set out when I came to the NLL from soccer have been met, and it is time for me to pursue a new, exciting and different global opportunity as my next challenge.”

Under Sakiewicz’s watch, the NLL has experienced unprecedented growth, expanding from nine to 15 teams. Under his leadership, the League also secured the two largest media rights deals in the history of the league, first partnering with B/R Live, Turner’s live streaming service, for all games to be streamed on the platform starting with the 2018–2019 season. The league then expanded its media platform even wider, partnering with ESPN in the United States and beyond North America and TSN in Canada, in a multiyear deal which began in December 2021. He and his leadership team also led the league through the pandemic and the league stoppage of play, a time when the NLL expanded by two teams, adding the first ever professional team in Fort Worth, Texas and bringing the NLL to Las Vegas (for the 2022-23 season), and drastically increased its social media presence and engagement with a smart, creative and innovative content strategy. A host of new non-endemic brand partners have also come on board during Sakiewicz’s tenure.

Additionally, Nick led a major rebrand of both the league’s narrative and NLL shield logo, putting more focus on the sport’s Indigenous roots, NLL history and commitment to diversity and inclusion. Franchise values have grown at 11 times under Sakiewicz from when San Diego entered the league in the 2018 season to the recent sale of the Saskatchewan Rush at a record price. The league experienced an over 700% increase in revenue growth over the last five seasons (2017-2021), the biggest in its 36-year history for any time period.

Prior to the NLL, Sakiewicz was a founder, operating partner and CEO of the Philadelphia Union and was a two-time Major League Soccer Executive of the Year. He helped launch the league as its first Vice President of Sponsorship Sales and went on to serve as the president and general manager of two inaugural teams, the Tampa Bay Mutiny and the New York/New Jersey MetroStars. He also led the efforts to build two soccer-specific stadiums, the first in New York/New Jersey, which led to the acquisition of the team by Red Bull and construction of the stadium and the second in Philadelphia paving the way for Major League Soccer’s 16th franchise the Philadelphia Union.

For the most up to date information and breaking news, sign up for the NLL newsletter at NLL.com.

cover image: Nick Sakiewicz, courtesy NLL

Robinson Memorabilia Headlines Heritage Auctions Black History Month Collection

The tale of Jackie Robinson’s first meeting with Brooklyn Dodgers President Branch Rickey, on Aug. 28, 1945, has been recounted and reshaped so many times it long ago slipped from memory to mythology. Each retelling, in print and on film, is a little different; each detail, slightly tweaked. Yet there is no changing the outcome: Robinson’s ascension from Negro Leaguer to the first Black ballplayer in the minors and majors.

There is little dispute, too, that Robinson asked Rickey if he wanted a man who was afraid to fight back against fans, opponents, umpires, newspapermen and even teammates who would deny him and degrade him. There is no arguing, either, that Rickey told his recruit he wanted a man with guts enough not to.

“It is testament to Rickey’s sophistication and foresight that he chose a ballplayer who would become a symbol of strength rather than assimilation,” Jonathan Eig wrote in 2008’s bestseller Opening Day: The Story of Jackie Robinson’s First Season. “It is testament to Robinson’s intelligence and ambition that he recognized the importance of turning the other cheek and yet found a way to do it without appearing the least bit weak.”

So the story goes, told in each man’s autobiographies and interpreted by others forever after: Branch Rickey asked Jack Roosevelt Robinson if he could turn the other cheek, for as long as it took. “Mr. Rickey,” Jackie said, “I’ve got to do it.”

Here, in black and white, is how certain Robinson was: At the end of March 1946, one month before his debut as one of the Dodgers’ minor-league Montreal Royals, Jackie filled out a standard questionnaire provided by the American Baseball Bureau. Robinson was asked about his “ambition in baseball.” In the space provided, he wrote: “To open door for Negroes in Organized Ball.”

That questionnaire, which also notes Robinson’s year with the Kansas City Monarchs and credits Rickey as the person to whom he owes “the most” in his baseball career, has been oft-cited in Robinson lore. It appears in Eig’s book and others, and was mentioned repeatedly as a highlight of the legendary Barry Halper Collection auction in 1999 — the first and last time the document was publicly available.

Almost a quarter century later, Robinson’s 1946 questionnaire returns as one of the centerpieces in Heritage Auctions’ Feb. 26-27 Winter Platinum Night Sports Auction. The framed document, which bears a sticker from its 1999 Sotheby’s sale, has been authenticated in recent years by Professional Sports Authenticator (PSA) and Beckett Authentication Services.

The document is one piece of an extraordinary assemblage of nearly 50 historic Robinson- and Brooklyn Dodgers-related items being offered in the February event. They all come from a single collector, a New York native who spent years amassing these historic moments, beginning at the Halper sale.

“Jackie Robinson has always been a foundational figure in our field, but I think the appreciation for him and his associated memorabilia has grown exponentially over the last five to 10 years,” says Heritage Sports Vice President Dan Imler. “People have really woken up to his historical impact, and the interest in his elite material has accelerated at a greater rate than for any other figure. The timing of these items coming to auction only adds to the excitement, because there’s such a feverish demand for critically important Jackie Robinson items right now.”

And that questionnaire is at the top of that list, as it serves in some ways as “his manifesto,” as Imler calls it.

“It’s the only item where he’s making a declaration, in his own hand, of his desire to break the color barrier in baseball,” he says. “We’ve seen other questionnaires like this, because from the 1930s through the ’70s it was a standard document with all players entering the major leagues, but most often what you see is very general content. When players are talking about goals and aspirations, it’s usually related to an achievement within the sport: to win a championship, to set a record — something along those lines.

“Jackie’s questionnaire, on the other hand, clearly shows a much bigger objective.”

The auction features all one would want from a Robinson and Dodgers event: a signed baseball from Robinson, Gil Hodges’ signed 1951 contract, beautiful-condition cards, including this 1948 Leaf Robinson rookie card graded PSA NM-MT 8. Here, as well, is something of a companion piece to the questionnaire: a 1946 Heilbroner Baseball Bureau Information card filled out and signed by Robinson before his debut as a Royal.

This auction likewise features something seldom seen at auction: a ticket stub from Ebbets Field dated April 15, 1947 — the day Robinson made his big-league debut against the Boston Braves, just five days after signing his Dodgers contract. He went hitless that day in front of 26,623 fans, but scored the go-ahead run after reaching base on an error. But no mere box score can hold the weight of that April afternoon in Brooklyn.

“There are defining moments in the life of a nation when a single individual can shape events for generations to come,” President Bill Clinton once said of Robinson’s big-league bow. “For America, the spring of 1947 was such a moment, and Jackie Robinson was the man who made the difference.”

There exist but a handful of these stubs, says PSA, and only two graded “good.” But it almost doesn’t matter the condition of the ticket stub, as this is a significant moment plucked from history that has survived 75 years.

“The bearer of that ticket saw something extraordinary: Jackie Robinson’s professional debut, one of the most important moments in the history of sports — arguably the most important,” Imler says. “That ticket stub, which is so scarce, really puts you in the moment.”

Incidentally, this auction also features another astonishingly rare ticket stub from Ebbets Field — this one dated April 9, 1913, which marked the first opening day at the ballpark, then home of the Brooklyn Superbas. Though not from the same consignor’s collection, this is the sole known surviving stub from that historic day, a true one-of-one.

RFK ANNOUNCES PARTNERSHIP WITH CELSIUS ENERGY DRINK

RFK Racing has announced it will team with CELSIUS energy drink to help keep its team fit, active and hydrated as it prepares for the upcoming NASCAR season. The lifestyle brand will serve as an associate partner for the No. 6 race team, which launches into what promises to be one of the most exciting seasons in the team’s history.

Brad Keselowski joins the team as part owner and driver of the No. 6 Ford Mustang, as the sport ushers into the Next Gen Era of the sport. In addition to helping the team on its quest of a healthy lifestyle and maximum performance, the CELSIUS brand will be featured on Keselowski’s No. 6 Ford Mustang and driver firesuit.

CELSIUS prides itself on containing no sugar, no aspartame, no high fructose corn syrup, and no artificial preservatives, colors or flavors. CELSIUS is certified gluten free, kosher, and non-GMO.

“We are extremely excited to partner with RFK Racing and help keep Brad and the team fueled heading around the track,” said John Fieldly, CEO of CELSIUS. “We are all about creating authentic partnerships and knowing first-hand how much Brad loves drinking CELSIUS makes this a no-brainer.”

RFK launches off into the new season this week at Daytona Speedweeks. The running of the Daytona 500 will take place Sunday at 2:30 p.m. ET (FOX, MRN, SiriusXM).

SportsHandle.com: N.Y. Handles A Quarter Of All U.S. Super Bowl Action

After New York set numerous national records in its first month of mobile sports betting, the Empire State faced lofty expectations for last weekend’s Super Bowl, the marquee event on the annual U.S. sports calendar.

In the wake of Super Bowl LVI, the first Super Bowl ever for New York mobile sportsbooks, there are indications that the state may have shattered those expectations. Vancouver-based geolocation security firm GeoComply identified 80.1 million Super Bowl-related transactions among U.S. sportsbook clients, well over double the amount from last year’s Super Bowl. In total, New York activity represented about one-quarter of the company’s U.S. sports betting traffic, ranking first in the market, GeoComply Managing Director of Gaming Lindsay Slader told Sports Handle.

At the same time, about 5.6 million accounts accessed legal online sportsbooks on Super Bowl weekend, a 95% increase from the previous year, according to GeoComply. New York also ranked first in that category, representing around 20% of nationwide accounts identified by GeoComply.

The figures likely would have been higher had the Buffalo Bills ended a two-decade-plus Super Bowl drought. The Bills, one of the top favorites to reach the Super Bowl, suffered a crushing overtime defeat to the Chiefs in the AFC divisional round, a game in which they took the lead with 13 seconds left in regulation. On Monday, New York Gov. Kathy Hochul disclosed that New York handled nearly $2 billion in online sports wagers over the market’s first 30 days of operations.

Will New York top $200M in Super Bowl handle?

When the New York State Gaming Commission (NYSGC) issued conditional licenses to nine mobile sportsbooks last November, New York state Sen. Joseph Addabbo Jr. pressed the commission to roll out online sports wagering before the Super Bowl. Addabbo, chairman of the Senate Racing, Gaming, and Wagering Committee, lauded the NYSGC for the expedited rollout in launching online sports wagering before the start of the playoffs.

“I always knew New York had this kind of potential, being one of the sports meccas and capitals of the world,” Addabbo told the Gamble On podcast on Wednesday. “But I’m quite surprised sometimes at some of these numbers.”

At present, seven of the nine licensed mobile sportsbooks are live in New York, led by industry heavyweights FanDuel, Caesars Sportsbook, BetMGM, and DraftKings. BetMGM CEO Adam Greenblatt told the Financial Times on Monday that BetMGM took more digital bets in New York than in any other state in which it operates.

Ahead of the Super Bowl, the American Gaming Association predicted that a record 31 million Americans were expected to bet on the event, resulting in a handle of about $7.6 billion. It is important to note that the estimates also included projected betting on the unregulated black market, consisting of offshore sportsbooks and wagers placed with illegal U.S. bookmakers.

The NYSGC indicated on Monday that it will not report a separate breakout for Super Bowl wagering activity. The commission, rather, will include Super Bowl-related betting activity in Friday’s weekly mobile sports betting report.

Nevertheless, there appears to be a strong likelihood that New York reached $200 million in Super Bowl handle, even by conservative estimates. On Tuesday, neighboring New Jersey reported a Super Bowl handle of $143.7 million, second only to Nevada’s $179.8 million on the event. New York’s population is more than double that of New Jersey.

Turning back to GeoComply’s data, there are further indications that New York may eclipse the $200 million threshold. If New Yorkers averaged $12.50 per bet on 20 million wagers placed, the handle would approach an astounding $250 million. According to GeoComply’s figures, about 20.02 million transactions were identified in New York.

The average wager at DraftKings’ Illinois sportsbook in December came in at $47.80 (on a sample size of six million wagers). The Illinois metrics are gleaned from a mix of pro and college football on the month. Over the first 30 days of online sports wagering in New York, the sportsbooks handled more than $600 million on football, the NYSGC disclosed. The handle includes last month’s College Football Playoff national championship, contested on the third day of mobile sportsbook operations in the Empire State.

Next up: March Madness

Following the Super Bowl, the sports betting industry enters a relatively quiet period before the start of the NCAA Division I Men’s Basketball Tournament on March 15. The KeyBank Center in Buffalo will serve as one of eight regional sites for the first and second rounds of the tournament, more commonly known as March Madness.

By then, it’s possible one of the two remaining holdouts, Bally Bet and Resorts World, will have made its New York debut.

Addabbo, who pushed for an open market with more than a dozen mobile skins in New York, is impressed with the early returns considering that the state only has seven online sportsbooks.

“I’m amazed at those numbers, given the circumstances,” Addabbo added.


FanDuel and Boardroom Ink Exclusive Content Partnership

Today, FanDuel and Boardroom, Kevin Durant and Rich Kleiman’s leading sports business media network, announced an exclusive, content-focused partnership across web, video, audio, editorial, and social media. The deal designates FanDuel the exclusive sports betting, fantasy, horse racing, gaming, casino, and poker partner of Boardroom. FanDuel Sportsbook will also become the exclusive odds provider of Boardroom.

As part of the deal, Boardroom and FanDuel will collaborate on a co-created show later this year featured on FanDuel and Boardroom channels, and FanDuel will sponsor other select content on the platform. Boardroom will dedicate a weekly section of the “Boardroom Breakers” newsletter to FanDuel’s latest odds, data, content, and promotions. Boardroom’s editorial team will also contribute monthly articles to FanDuel’s content site, The Duel (fanduel.com/theduel).

In addition, Boardroom and FanDuel will collaborate on social media giveaways and other initiatives around tentpole sporting events, as well as new offerings such as odds boosts and fantasy contests.

“Content creation has always been a focal point for us as we bring our other premier real money gaming products to customers across the U.S.,” said Mike Raffensperger, Chief Marketing Officer, FanDuel Group. “We’re excited to collaborate with the talented team over at Boardroom to bring our customers unique content, events, and more.”

“The business of sports betting will continue to be a major force in the future of sports and being able to partner with FanDuel as the premier brand in the space is really exciting for Boardroom as we continue to build our business. We’re looking forward to making some incredible content and extending this partnership well into the future,” said Rich Kleiman, Boardroom and Thirty Five Ventures Co-CEO.         

For more information about Boardroom, head to https://boardroom.tv/.

Entain Foundation U.S. Supports Launch of NBA Legend Charles Oakley’s ‘Oak Out Hunger’ Project

Former NBA All-Star Charles Oakley’s “Oak Out Hunger” community project, sponsored by the Entain Foundation U.S., the North American focused not-for-profit charitable trust of Entain, launched in Los Angeles, CA on Saturday.

The project, launched by the Charles Oakley Foundation, provides education in responsible gambling with other forms of support to impoverished, underprivileged communities facing hunger, addiction, and economic challenges in cities across the U.S.

The Entain Foundation U.S. sponsorship provides funding and expertise in preventing and mitigating problem gambling to the Oak Out Hunger community project. It means that, for the first time, education in responsible gambling sits alongside other valuable and worthwhile community services provided by the Charles Oakley Foundation, including anti-addiction and education programs.

“I want to improve the abysmal quality of life of the many struggling people across the United States,” Charles Oakley said. “Every time I go outside, I see people struggling with poverty and hunger, who often use their little remaining money to fund their addictions. This Oak Out Hunger project is dedicated to giving back to people who are trying to get through life. I want to help them break the cycle of addiction and give them a chance – and a good meal.”

The project will further promote Gamble Responsibly America (GRA), a mobile app that educates users on safe gambling habits, and  Wager Score, a platform that rewards responsible gamblers by converting 1% of every dollar bet into charitable tax deductible donations for social causes. GRA was launched by Entain Foundation U.S., EPIC Risk Management and RG24/7 in June 2021, while Wager Score is a collaboration between Mywagerscore.com, BetMGM and Entain.

“While responsible gambling programs are essential for the public, they are especially important to underserved and disadvantaged groups,” said Martin Lycka, Entain’s Senior Vice President for American Regulatory Affairs and Responsible Gambling, and a Trustee of the Entain Foundation U.S. “The Oak Out Hunger project is truly unique in its dual approach of providing community services and responsible gambling education, and we are proud to partner with the Oakley Foundation to help reach those in need. As sports betting takes off across many U.S. states, we’re committed to doing all we can to ensure that people only bet safely and within their means.”

In the coming weeks and months, the Oak Out Hunger project will extend to colleges and sporting events throughout the country. Their February schedule is listed below:

·       Feb. 16 – 20, NBA All-Star Game in Cleveland

·       Feb. 21, Illinois

·       Feb. 22, Indiana University

·       Feb. 23, Ohio State University

·       Feb. 24, Michigan State and Feb. 25, University of Michigan

·       Feb. 27, Penn State

·       Feb. 28, University of Maryland

Hellmuth Among ‘SuperHole III’ Competitors Friday

The American Cornhole League (ACL) is thrilled to announce the return of “SuperHole.” What started out as an annual ACL Pro/Celebrity event played the Friday before the Big Game, has evolved into a multi-event cornhole “SuperHole” series that will consist of 6 different prelims. The series will culminate with the SuperHole III Championship that will be hosted alongside the ACL World Championships this August from the ACL Headquarters in Rock Hill, South Carolina. 

The first prelim of 2022 will be held live from Las Vegas at the Mandalay Bay on ESPN this Friday, Feb. 11 from 6:30-8pm (PT) and features poker icon Phil Hellmuth, CBS’ S.W.A.T star David Lim, Pawn Stars’ favorite Austin “Chumlee” Russell and former NFL Running Back Terry Kirby, all of whom will be paired with an ACL Pro to battle it out for a chance to compete in the championship. The two previous SuperHole events have featured well known football stars Doug Flutie, Sam Darnold, Daniel Jones, Rashad Jennings, Mac Jones and Devonta Smith.

The 6 prelims that the ACL will host will determine the finalists for the championship, which will feature a total of 8 celebrity / ACL pro doubles teams. The celebrities will also be able to donate a share of $100,000 to their charity of choice based on where they finish at the championship. At last year’s SuperHole II Doug Flutie, alongside his ACL Pro partner Matt Guy, took home the title and will be invited to return  to compete as the defending champion at the SuperHole III Championship. In addition, ESPN’s Marty Smith and ACL Pro Ryan Smith will receive invitations as defending celebrity team champions at last year’s ACL World Championships. 

The American Cornhole League is one of the fastest growing sports in the world, with broadcast deals with ESPN and CBS / CBS Sports, as well as a television deal with NBC Sports through USA Cornhole. The league has over 150,000 players worldwide and counting. The ACL’s strong sponsor support includes  Johnsonville along with Bush’s, Bacardi, Mike’s Hard Lemonade, Discount Tire and AllCornhole.com, amongst others. 

“SuperHole just keeps growing in popularity with our fans, and that’s why this year we decided to change things up and give them even more SuperHole with a tournament that runs throughout the year,” said Stacey Moore, Founder of American Cornhole League. “This year will feature more action, more celebrities, and more competition as all the participants vie to be crowned champions.” 

“I’m looking to go all the way here and take home the title of SuperHole III champion,” added Phil Hellmuth. “I think the trophy will look pretty nice next to my 16 WSOP bracelets.” 

“People might not realize this about me, but I’m a huge cornhole fan – the opportunity to compete alongside ACL pros for a title isn’t something I’m taking lightly,” declared CBS’ S.W.A.T. star David Lim. “Plus, this will give me bragging rights over Shemar Moore – my co-star is so into cornhole that he transformed his backyard into a court.” 

“I might not be able to take Phil down at the poker table (yet), but I think I’ve got a good shot on the cornhole boards,” remarked Pawn Stars’ star Austin “Chumlee” Russell. “If I take home the trophy don’t bet on seeing it at the pawn shop any time soon!”

“I played in the NFL for 10 years so I know exactly what it takes to win. It’s about strategy, patience and pulling out a trick play now and then” added former NFL running back Terry Kirby. “These guys have no clue what they are up against!”

The American Cornhole League hosts competition and tournaments across the amateur, collegiate, and pro ranks with thousands of players taking part every year. For additional information on how to participate visit iplaycornhole.com.

cover image: Phil Hellmuth (credit WPT)

MSG Networks Announces Launch of ‘Bet-A-Palooza,’ Week-Long Lineup of Sports Betting Programming

MSG Networks today announced the launch of ‘Bet-A-Palooza, presented by DraftKings,’ a week-long lineup of sports betting programming that kicked-off on Monday, February 7th and will continue through Sunday, February 13th, leading into the Super Bowl. The coverage will feature a mix of talent from each of the network’s sports betting shows – “The Bettor Half *Hour,” “The Betting Exchange” and “Odds with Ends”.

Each night, Alex Monaco, Katie Mox, Jeff Johnson and former Jets safety Erik Coleman will host live betting shows that dive into the latest Super Bowl trends, game odds, prop bets and recent action from around the NBA. Former Giants teammates and Super Bowl Champions Mathias Kiwanuka and David Tyree and sports betting experts Minty Bets, Alex Glaze and Sean Little will make appearances throughout the week as well. The shows will air on MSG Network at 7:30pm ET on Monday, Tuesday, Wednesday and Friday, with Thursday’s show airing at 8:30pm ET.

As part of the ‘Bet-A-Palooza’ lineup, MSG Networks will also debut a sports betting-focused simulcast of two upcoming Knicks games this week (Knicks/Warriors at 10:00pm ET on Thursday, February 10th and Knicks/Portland at 5:00pm ET on Saturday, February 12th). The alternative broadcasts will air on MSG+, serving as a companion to the traditional Knicks telecast on MSG Network. The simulcasts will include MSG Networks’ sports betting talent and other special guests.

To cap off the week, Kiwanuka, Tyree, Coleman and Little will host a Super Bowl pregame show at 8:00pm ET on Saturday, February 12th, where they will give their top picks and break down the latest betting storylines around the game.

All programming will also be available on MSG GO, the network’s live streaming and video on demand platform. Following this week, MSG Networks will continue to air “The Bettor Half *Hour” and “The Betting Exchange” every Monday through Thursday, airing at 5:00pm ET and 5:30pm ET respectively.

Panther City Lacrosse Club Announces Landmark Sports Gaming Partnership with PlayUp

The Panther City Lacrosse Club announced today a ground-breaking agreement with PlayUp, a next generation entertainment and technology group.

The agreement sees PlayUp become Panther City’s first sports gaming partner. The relationship also designates PlayUp as a founding partner, fantasy sports partner, and e-sports partner, in a deal that is believed the be the largest team sponsorship arrangement in NLL history.

The agreement also includes a market access element. Should sports betting become legalized in Texas in the future, the partnership could potentially lead to market access for PlayUp in what would be one of the most lucrative markets throughout the U.S. The market access would be subject to Panther City Lacrosse Club receiving a sports betting license and pending requisite regulatory approvals.

“We are thrilled to welcome PlayUp as a partner of Panther City Lacrosse Club,” Panther City Lacrosse Club President, CEO & Managing Partner Greg Bibb said. “We look forward to introducing our fans to the PlayUp brand and we are proud to wear the PlayUp name on our game jersey.” 

The partnership represents PlayUp’s first Texas based sponsorship and will include the following promotional elements to increase brand awareness to Texan sports fans:  

  • Prominent logo placement on the Panther City jersey 
  • Branding opportunities on the media banner backdrop, team website and commercial opportunities during locally broadcasted games 
  • VIP hospitality to further enhance PlayUp’s unparalleled customer service offering 
  • In stadium branding including a main entrance brand station, on-field logos and board signage at regular season and post season home games 

PlayUp USA Chairman Dennis Drazin said the partnership would play a critical role in growing PlayUp’s brand given the large population and love of sport within Texas. 
 
“Texas is an evolving state in terms of sports betting and should legalisation occur, we want to ensure we are positioned to maximize that opportunity. We are excited by this partnership with Panther City as it gives PlayUp a great opportunity to grow our brand and connect directly with fans throughout the state,” said Drazin.  

National Lacrosse League Chooses Flowics Graphics for Cloud-Based, Broadcast Graphics Workflow

Flowics, creator of the most comprehensive cloud-based platform for powering remote and in-studio production of live graphics and interactive content, announced today that the National Lacrosse League (NLL) is using Flowics Graphics as the primary graphics engine in the United States for the 2021-22 season. With Flowics Graphics, NLL has an all-in-one solution that provides broadcast quality graphics, live data integration, and fan engagement features in a single platform that simplifies its workflow and reduces costs.

On the heels of its landmark media rights deals with ESPN, ESPN+, and Canada’s TSN for both linear and streaming distribution, the NLL decided to implement a remote production workflow for the majority of its game productions. That workflow hinges on a combination of IP-transmission and cloud-based production platforms. Flowics Graphics play a central role in this new workflow, serving as the main graphics engine powering the live game broadcasts, including scorebug, game stats and insert graphics.

“Flowics is a game changer in the creation and delivery of broadcast quality graphics,” said Joel Feld, EVP Broadcast and Content, NLL. “The league’s broadcast operations team continues to add innovative, best-in-class technology partners to our productions and presentations that offer viewers the most tech-forward and fan-first experience.”

NLL’s Flowics Graphics implementation includes native data connectors integrating the Sportzcast live scoreboard API and the official NLL stats provider API to deliver live scoreboard and stats into the broadcasts. Flowics’ data connector architecture enables the NLL to create the game scorebug running fully on the cloud, taking live scoreboard data via Sportzcast devices installed at each venue. The Flowics data connector also directly integrates with the NLL stats database, including live in-game data. This automates the creation and operation of nearly all graphics with season stats (player and team), match stats, standings, etc.

Flowics Graphics also is helping the NLL to reduce production costs. Flowics’ cloud-based platform provides an economical, robust, and stable feature set to handle remote production, allowing the NLL to reduce travel and capital expenses. The combination of IP-based transmission and cloud-based production tools are reshaping traditional broadcast production workflows.  The location of the production team is no longer the main driver of production.

The NLL’s remote production workflow, made possible by Flowics Graphics, simplifies local operation with minimal hardware and no OB trucks needed on-site. The league also benefits from having decentralized access to Flowics’, cloud-based graphics package in HTML5 that can be easily shared with the teams and the different production companies that work with the NLL.

In terms of revenue generation, Flowics Graphics gives the NLL opportunities for increased ad inventory thanks to the platform’s fan engagement features.

“Together with the NLL, we are putting new production workflows to test, and they are working beyond expectation. We’re proving that there are flexible, agile, and more affordable ways to produce live sports that work as well or better than the traditional production hardware workflows. This is probably one of the most sophisticated implementations of Flowics Graphics to date, and we are gratified that the NLL is pleased with the results,” said Flowics CEO Gabriel Baños. “This is a big step forward for Flowics, as we closed our first long-term partnership with a professional sports league in the U.S. market. It’s confirmation that the industry is moving quickly toward adopting more cloud-based workflows, and Flowics is dedicated to playing a leading role in that transformation.”