Author Archives: Jerry Milani

About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 30 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and variouis sports and entertainment properties. Milani is a proud graduate of Fordham University and when not attending a Yankees or Rams game can be reached at Jerry (at) JerryMilani (dot) com.

The Electronic Gaming Federation To Launch ‘EGF Leads’ Series For Collegiate Esports Leadership

The Electronic Gaming Federation, the national governing body for formalized collegiate D-I esports and high school level leagues, will host a series of panels on topics in collegiate esports ranging from team management to mental health beginning on February 3rd for member colleges and universities across the country to engage in information sharing to their esports and gaming communities. The event is open to all faculty, coaches and students as a way to bring together the fluid and fast rising world of gaming across college campuses. The event is free and will be streamed on twitch.tv/officialEGF each Wednesday at 2PM ET.

“The esports and gaming communities across the country continue to grow, but the market, as happens with many startup industries, can be very siloed and fractured, our goal is to bring together like minded individuals with one purpose; to share best practices and learn from each other,” said EGF CEO Eric Johnson. “For esports to continue to grow holistically, we need consistency and we believe this is a great next step.”

EGF Leads is one of the first major projects initiated by the recently elected EGFC Board of Governors under the leadership of Michele King (William & Mary) and Courtney James (DePaul University). “I am excited to see how EGF Leads allows students to learn to lead from industry leaders and staff professionals at EGF Member Institutions. EGF has established itself as an industry leader when it comes to competitive play; and the expansion of EGF Leads will allow the Federation to be a industry leader when it comes to co-curricular leadership development for students involved in the Esports & gaming community.” – Courtney James, Director of Student Involvement & Esports, DePaul University

The goal of this series of panels and educational sessions will be to have students learn from peers, industry leaders and member institution staff and faculty about topics pertaining to leadership, communication and more.

“EGF’s strength is in its leadership and active participation of its member institutions. What better way to enable our students to grow and to develop than to offer EGF Leads–a weekly panel discussion on topics relevant to the esports ecosystem. We believe in integrity and transparency, so we want all esports community members to join in the discussion as we learn from schools across the country and industry leaders. I’m excited to be part of an organization that encompasses what it means to be a part of the esports community from the competitive and industrial side to the academic rigors of creating the esports landscape.” –Michele King, Ph.D., Director of Esports at William & Mary, Williamsburg, Virginia

Schedule of panels (Wednesdays at 2PM ET on twitch.tv/officialEGF):

February 3rd: Marketing Your Team & Esports Program
February 10th: Mental Health & Esports
February 17th: Content Creation for Live Streams
February 24th: Team Management as a Student Captain
March 3rd: Prioritizing Inclusivity in Your Esports Community
March 10th: Introduction to OBS & Esports Production
March 17th: Shoutcasting 101
March 24th: Facilitating Community Meetings
March 31st: Build a PC Demo

EGF will start the second half of EGFC Season 2 on February 1st with over 40 schools, and will have conference and national championships starting in March, 2021 across a wide range of games.

Entain Foundation U.S., Epic Risk Management Team For Gaming Education Initiative

The Entain Foundation US and EPIC Risk Management today announced the launch of a player education initiative with colleges around the nation to deliver a series of gaming awareness educational sessions. The Entain Foundation US is funded by Entain plc, the global sports betting and gaming entertainment operator which jointly owns and provides the technology to BetMGM in the United States.

The joint initiative will be focused on education and awareness and the need to keep betting safe as sports betting and gaming continues to expand across more states, with New York most recently expressing interest. More than 40 colleges in the U.S. will initially take part in the nationwide educational initiative, including the Mid-American Conference, Fordham University in New York City and Monmouth University in New Jersey.

Entain Foundation US and EPIC plan to work together to add new colleges to the program throughout 2021. Those colleges already participating include the University of Akron, Eastern Illinois University, Harvard University, Northern Illinois University, University of Nevada, Las Vegas (UNLV), University of Ohio, University of Oregon, Seton Hall University and the University of Utah.

EPIC and Entain Foundation US launched the partnership and program in March 2020. Overall, the program is fully funded by the Entain Foundation US and is part of Entain’s pledge to invest $132 million over five years towards responsible gaming initiatives and to support people and communities around the world where it operates.

To date, EPIC Risk Management and the Entain Foundation US have launched collaborations with the National Football League Players’ Association Professional Athletes Foundation (NFLPA PAF) and USA Rugby, as well as the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital, which is already working with Entain on a five-year research initiative better to understand problematic and addictive behaviors.

EPIC is a global leading gambling harm minimization consultancy providing strategic advisory and impactful and proven awareness, education, and risk management programs to the highest risk sectors in over 20 countries worldwide to reduce the human, financial, brand and reputational risks associated with gambling harm.

Executive Quotes:

Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling, and Trustee of the Entain Foundation US: “We know from international experience that the most successful sports betting operators are also the most responsible. As legalized sports betting continues to expand in the US, education and responsible gaming is a top priority. We are excited to expand our partnership with EPIC to reach colleges across the country to educate young people.”

John Millington, VP of US Operations at EPIC Risk Management: “We are delighted to be able to work closely with colleges around the nation on this essential education and awareness program. There is a collective responsibility to ensure the minimization of potential gambling harms, and the promotion of player safety. Our collaboration with the Entain Foundation represents a key strategic piece of our prevention pillar, and it is great that so many organizations are recognizing the importance of education and awareness for this potentially high-risk population.”

AJ Schaufler – Associate Athletic Director for Compliance, Monmouth University: “Monmouth University Hawks are delighted to have EPIC Risk Management deliver their gambling awareness and sports betting integrity education sessions to our student athletes. This is a topic that we take very seriously here at Monmouth and indeed, these sessions are providing our students with an increased understanding of the risks of problematic gambling, and in particular, its close links to sports betting integrity breaches. Furthermore, they are now better aware of the support mechanisms that are available to them and have a deeper understanding and knowledge of this growing issue. We look forward to a long and successful partnership and would absolutely recommend this to all NCAA programs across the nation.”

Shannon Raymond –Assistant Athletic Director for Compliance, Fordham University: “Fordham Athletics is excited to engage with EPIC Risk Management to educate our student-athletes around the dangers of problematic gambling and the ever-growing risk that sports betting brings to both student-athletes and institutions. As part of our overall student development and wellbeing program, we see this as an extremely beneficial collaboration and are committed to ensuring our student-athletes learn from EPIC’s expertise to better understand how student-athletes can be susceptible to gambling harm. We look forward to learning how we can best support our student-athletes in this area with a long and successful partnership with EPIC.”

Super Squares® Attempts New Guinness World Record While Hosting the World’s Biggest Super Bowl Squares Party

Today, Super Squares®, the live mobile game show that launches Advertising as a Sport™, announces the World’s Biggest Super Bowl Squares Party, happening concurrently with Super Bowl LV on Sunday on February 7th where the Kansas City Chiefs will go head-to-head with the Tampa Bay Buccaneers. Thousands will play the football squares game using the free-to-play app while watching the NFL Championship game on television. Fans seeking a multi-screen experience will be able to join a live Twitch watch party hosted by notable NFL analyst Mike Golic, and NFL Super Bowl XLVII Champion and Commissioner of Sports at React, Matt Birk.

The football squares tournament happening on Super Squares® has been designated as a World Record attempt by Guinness World Records, allowing every participant the opportunity to help set a World Record simply by competing in the app. In addition to the Guinness World Record attempt and fun happenings on Twitch.tv, Super Squares® offers a $2.4 million prize pool, including a $1 million Perfect Game Jackpot that will be doubled to $2 million when shared with a ‘Buddy’ who may have referred the Winner to Super Squares®. The highest score during the tournament-culminating Bigger Game® event will be awarded a $80,000 Rivian Electric Adventure Vehicle, expected to roll into production later this year.

“Playing the football squares game is a tradition that brings everyone together and I’m happy we can still do so virtually this year,” said Mike Golic, notable NFL analyst and former ESPN commentator. “I’ve always been a fan of the squares game and I’m proud to lead the charge for fans to move from paper squares to Super Squares®. Mobile technology has eliminated paper in mail, maps and even Fantasy Football, and Super Squares® takes a game that millions have played on paper to the next level – just in time for a season where social distancing is keeping us apart.”

While in-person paper-based squares games usually found in offices, pubs and parties are less practical, the Super Squares® app still allows friends to play against each other using a proprietary “SkyBox” feature. To demonstrate, Golic has created his own SkyBox and is inviting “…everyone to crash my SkyBox and compare your final score to mine. I’ll award $250 from the Pro Football Hall of Game store to the highest score in my SkyBox, IF you can beat me!” Super Squares® players can enter the SkyBox by using the password “Golic” when joining gameplay on February 7th.

The free-to-play app combines the score matching elements of squares, with prediction and ad gamification, to provide a unique game show element that attracts casual and avid sports fans alike. Since the start of the 2020 season Super Squares® has already awarded over $300,000 to more than 3,000 players, and the Guiness World Record attempt will be the first time the entire nation will converge in a national tournament around the Super Bowl.

“This has been a different NFL season for all fans and I’m thrilled to be part of something that is bringing everyone together to bond over the game, but also be part of the real-time feedback for Super Bowl advertising,” said Matt Birk, Commissioner of Sports at React, the company behind Super Squares® and NFL Super Bowl Champion. “The Super Bowl is, of course, about crowning the NFL Champion, but it has also developed into a showcase for ads and people all over the country talk about advertising. Super Squares® understands this unique relationship and puts brands at the center of the action.”

Super Squares®, which piloted in May 2020, is the first reactive product showcasing the natural relationship between sports and branding. Players compete while watching live sports and are prompted to rate each in-app mobile TV commercial and then answer questions about them and are rewarded for being correct. This provides instant ad sentiment while verifying attention and ad recall, removing all the guesswork brands have about the delivery and effectiveness of their ads. These reactions provide participating brands and agencies with census-level validation of fan engagement and sentiment, measurable over time. This depth of understanding is simply not available to brands delivering traditional TV ads, even when they spend $5.5 million for a single TV spot. The live game show app provides consumers an opportunity to “get in the game” and will ultimately allow sports fans around the world to engage with all sports, no matter the league.

FanDuel Group to Deliver PGA TOUR Highlights to FanDuel Sportsbook Customers

Today, FanDuel Group announced they will begin providing real-time highlights of PGA TOUR golf events to FanDuel Sportsbook app users.

“We’re taking the FanDuel Sportsbook app experience beyond just placing a bet — now our customers will get the best TOUR highlights delivered to them each week to consume and act on,” said Adam Kaplan, GM/VP of Sports Content, FanDuel Group. “Part of our ongoing focus is providing a fully integrated experience that gives our customers the ability to follow and interact in real-time with the sports they care about.”

In August, FanDuel became an Official Betting Operator of the TOUR, which gives them rights in the United States to use TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing FanDuel to create pre-game and post-game betting programming, as well as distribution of highlights to FanDuel Sportsbook users who have placed bets.

“We’re excited to further activate our Official Betting Operator marketing relationship with FanDuel by sharing TOUR highlights with their customers,” said Norb Gambuzza, SVP, Media and Gaming at the PGA TOUR. “Engaging new fans with PGA TOUR content is a top priority of our sports betting strategy and this innovation with FanDuel is a key step in that direction.”

Beginning this week with the TOUR’s Farmers Insurance Open, FanDuel will utilize WSC Sports’ AI technology to deliver highlights to betting customers through FanDuel Sportsbook app notifications for each TOUR event in 2021. FanDuel customers will be able to view automated highlights through rich media push notifications, capitalizing on FanDuel’s vision to use in-game, real-time content to enhance the customer experience.

FanDuel Group will begin by delivering TOUR golf content, with the opportunity to expand into other sports. Video asset for download here.

Bryant’s Custom 1963 Chevy Impala Up For Auction Through January 30

A truly one-of-a-kind car which was custom built for the late, great Lakers legend Kobe Bryant (given to him by his wife Vanessa) is up for auction at goldinauctions.com as part of their 2021 Goldin Elite Auction which closes on January 30th. This automobile was commissioned by Kobe’s wife Vanessa as a gift for her husband for Christmas in 2006. Vanessa Bryant retained the services of West Coast Customs of Corona, CA, the famed shop that inspired MTV’s “Pimp My Ride”, to create the ultimate Impala lowrider.

“You will not find a more sentimental Kobe Bryant item for public sale than this personally-owned vehicle gifted to Kobe by his wife Vanessa for Christmas,” says Goldin Auctions Founder and CEO Ken Goldin. The custom-built vehicle has only 24,729 miles and was purchased in 2014 after being owned by the Bryant’s for a little under a decade.

The vehicle also comes with the original title that reads “Vanessa Bryant” documenting the vehicle’s ownership history. The interior is custom white leather and also includes a deluxe custom Soundsystem.

Famer, Alliance Fastpitch Announce Multi-Year Partnership to Deliver Softball Training Curriculum

Famer, the virtual sports coaching and mentorship platform, today announced a partnership with The Alliance Fastpitch, the fast-growing national organization unifying the sport of fastpitch softball with a player-first approach to adding value, purpose, recognition and top-level championship play. Founded in 2020, The Alliance Fastpitch has quickly grown to over 700 teams, and 10,000 members connecting top programs and teams nationwide through six regional Member Leagues including the Pacific Coast Fastpitch League, Heart of America Fastpitch League, Northeast Fastpitch League, Rocky Mountain Fastpitch League, Southeastern Fastpitch League and Texas Fastpitch League.

Under terms of the deal, Famer’s video production arm, Famer Productions, will work with The Alliance Fastpitch to produce a custom library of hundreds of holistic player and coach training videos covering everything from softball skills, drills and game situations, to sport specific training, to leadership and mental toughness. Typically priced at $60 annually per player or coach on the Famer app, this content will be included free to every member of the Alliance as part of their efforts to provide value to their members. Drills will be led by some of the top coaches in the game of fastpitch softball, such as Marty Tyson and Mike Stith, as well as current and former professional and National team players like Natasha Watley. Alliance Fastpitch members will download the Famer app and receive exclusive weekly content from The Alliance year-round.

“Famer shares The Alliance’s mission to deliver content and experiences that allow players and coaches to reach their full potential,” said Famer Chief Revenue Officer Bill Richardson. “We are proud to have been chosen to power The Alliance’s digital member development programming and we are excited to welcome the very best fastpitch coaches, players and organizations in the nation onto the Famer platform. In 2020, virtual coaching and training became a critical component of the way many organizations stay connected to their athletes. As we emerge from the pandemic, physical and digital training has merged forever. This partnership demonstrates the value of virtual coaching and mentorship extending and enhancing the core work coaches and athletes do on the field.”

“One of our goals as The Alliance Fastpitch is to drive athlete-centric programming and create development-based resources that elevate our game and participants,” says Jami Lobpries, Executive Director of The Alliance Fastpitch. “There is a need at the youth level to have a centralized location for continued learning, sharing of best practices, mentorship, and certified training. Famer enables us to bring together our best resources, including our cohesive network of the best minds in the game, and share those amongst our members in an innovative manner. With Famer, we will be at the forefront of education and innovation for our sport and will continue to add even more value to our Alliance membership”.

Famer and The Alliance will work closely to bring the best coaching and mentorship programming exclusively to The Alliance Fastpitch members. Along with the national membership curriculum, local organizations in The Alliance will also be able to use the Famer Team platform to provide interactive team training with group chat and workouts with their own custom content on top of the core Alliance video library. The Alliance Fastpitch empowers all players, coaches and member organizations to develop their skills and be their best both on and off the field.

Legends Media & Entertainment Names Julio Manteiga As Head Of Content And Communications

The National Basketball Retired Players Association (NBRPA) announced today that veteran NBA communications specialist Julio Manteiga has joined the organization in the newly-revamped role of Head of Content and Communications. Manteiga joins the NBRPA from the NBA, where he served in a dual role as Director of NBA’s Latin America communications and Media Monitoring Departments. He will oversee all of the NBRPA’s growing digital and social efforts as well as handle the day-to-day proactive communications for the organization.

“We are proud to be able to bring Julio into this new and expanded role,” said NBRPA Executive Director Scott Rochelle. “His experience as a global strategic storyteller will be invaluable to us as we grow our scope, our partnerships and our strategy.”

“I am looking forward to be joining Scott and the team he is assembling,” Manteiga said. “The stories and the personalities of the men and women that make up the NBRPA are more valuable today than ever before, and we now have a great structure to tell them to a wide global audience.”

Manteiga started at the NBA in 2003 and rose within the ranks at the league, eventually serving as Director of Communications for Latin America for five years. He developed communications plan for daily and weekly dissemination of league announcements to key media stakeholders in the U.S. and Latin America, ensuring accurate league information was published by media partners and regional news outlets. He also integrated standardized operations for local PR/Marketing agencies in Brazil, Dominican Republic, Mexico, and Puerto Rico to enhance the NBA’s efforts in region and vastly increasing relevancy with local fans and business partners. The New York native also developed, implemented, and executed NBA’s global influencer program for all influencer appearances and promotions at key events that expanded the NBA’s global social media presence among many other duties.

A graduate of Five Towns College in Dix Hills, NY, Julio is fluent in English and Spanish and conversational in Portuguese.

The NBRPA represents over 1,000 former NBA and WNBA players, making it the largest agency of its kind in basketball. In three months LME in both audio and video has drawn almost 600,000 views and listens, more than three times the combined numbers of audio and video around the players in the previous nine months. Viewers and listeners have come from over 20 countries, and have enjoyed content from some of the most unique storytellers in the history of professional basketball. The key unified elements of LME include: Legends Magazine, Legends Studios, the All-Access Legends Podcast and the NBRPA’s social media strategy and content.

To follow along with LME content from the NBRPA, find them on social media at @NBAalumni on Twitter, Instagram, YouTube and Twitch or on Facebook at NBA Alumni.

ShotTracker Secures $11M Financing Led By Evertz Technologies And Verizon Ventures

DDSports Inc. (ShotTracker), a revolutionary sports technology that captures rich performance data via sensors and provides statistics and analytics with sub-second latency, today announced an $11M USD funding round led by Evertz Technologies Limited (“Evertz”) and Verizon Ventures. ShotTracker will use the funds to accelerate its deployment across NCAA Division I Power 6 Basketball Conferences, expand hiring, further key partnerships and enhance sensor capabilities and data capture for players, coaches, fans and broadcasters.

ShotTracker brings elite-level real time analytics to the court. The company’s patented technology tracks data in three parts: a ShotTracker-enabled ball, sensors on players’ jerseys, and court sensors that map the court in 3D. Data is processed through the company’s proprietary algorithm displayed on the ShotTracker app and dashboard and will also be integrated with Evertz cloud based live production solutions. The real time data can be used to automate camera productions from remote locations and can be licensed by media and sports data companies.

With more than 63 Division I men’s and women’s basketball programs and a growing relationship with Learfield IMG College and their partner schools, ShotTracker’s cutting-edge technology is well-positioned to deliver deep data and analytics as well as video, scoreboard and broadcast integration. For its media company and broadcast customers, it currently delivers experiential activations and crossover content opportunities distributed via digital and social platforms.

The Evertz partnership brings to ShotTracker a global leader in providing professional video/audio infrastructure and cloud-based solutions to content creators. The partnership with ShotTracker’s advanced real time analytics, will enable content owners to create tailored content for their audience across multiple platforms. With automated camera operations, advanced statistics, and cloud services, producers can augment live production by telling unique stories that enhance the audience’s experience (in-venue and/or the broadcast) while realizing additional revenue opportunities.

“Combining ShotTracker sensor data and our DreamCatcher^TM suite of products will enrich live productions — on-premise and cloud-based — for broadcasters, leagues, teams, and fans.” said Vince Silvestri, Evertz VP of Software Systems. “We are excited to be working with the ShotTracker team to bring enhanced and personalized game experiences to fans everywhere.”

“As real-time data tracking and analytics become critical components for coaches and players, instantaneous and interactive delivery powered by 5G is critical,” said Michelle McCarthy, Verizon Ventures Managing Director. “ShotTracker’s real-time sports data will transform fan experiences, athletic performance, sports broadcast and more. We’re proud to invest in a team of industry veterans as they pave the way for data capture in game play to improve all areas of the sport.”

“The entire ShotTracker team is excited to have the opportunity of working with two such farsighted technology leaders as Evertz and Verizon Ventures, each of whom brings special capabilities to enable us to fulfill our vision of what truly real time statistics and analytics can mean,” said Bill Moses, ShotTracker CEO. ShotTracker Founder and COO, Davyeon Ross, added: “The impact of tying the cameras to the ShotTracker sensors, in cost savings and in the quality of unique content which then can be delivered, will be dramatic and literally game changing for the sports world.”

Swet Tailor Partners with The Reese’s Senior Bowl as First-Ever Official Off-The-Field Apparel Sponsor

Los Angeles-based fast-rising menswear brand Swet Tailor, the creators of EveryDay. EveryWear,™ has teamed up with the Reese’s Senior Bowl, the preeminent college football all-star game, to exclusively sponsor the off-the-field wardrobe for players, coaches and staff. It is the first time the Senior Bowl has brought on a brand to handle all non-field related apparel in the history of the game. The category of off field apparel is expected to be a unique one for college athletes when Name, Image and Likeness comes into play in the coming years, and Swet Tailor sees NIL as a business growth opportunity for the brand.

The Swet Tailor off-the-field wardrobe will include key styles such as the All-In Pants, Swet Joggers and All-Polos, and will be an opportunity to officially introduce its new High & Mighty range, which includes big and tall extended sizing, to elite draft prospects and sport industry insiders ahead of the NFL Draft in April. The brand has continued to grow its presence in recent years, and its investor athletes include current and former NFL players, including: Mark Sanchez, Josh Norman. Josh Rosen, and Ryan Kerrigan. Longtime media personality Rich Eisen has also worn Swet Tailor during his annual 40 yard dash for charity at The Combine, and is a supporter of the brand as well.

“This is an exciting partnership for the Reese’s Senior Bowl. We are always looking for sponsors that bring added value to our players and making Swet Tailor our official off-field apparel partner does just that,” said Jim Nagy, Executive Director of the Reese’s Senior Bowl. “Our Senior Bowl players will appreciate the comfort and quality of Swet Tailor products, especially the big guys. We expect Swet Tailor’s new High & Mighty line for big and tall men to be a huge hit with our linemen.”

“We are honored to partner with Reese’s Senior Bowl because we know exactly how pivotal this game is for the student athletes,” shares Swet Tailor CEO Adam Bolden. “We are here to ensure each and every player looks and feels good as they step up to one of the biggest moments in their careers. Our wide range of styles––from our classic sizing to our newly-launched High and Mighty line––is made to move with athletes, on and and off the field. We are looking forward to getting to know these talented individuals and helping them discover that style and comfort do not have to be mutually exclusive.”

This is the first official college football event sponsorship for Swet Tailor; previously, the menswear brand has supported sporting events including The NFL Combine, The EOD Warrior Foundation Golf Outing, and Merril Hoge Celebrity Golf Outing.

The Carolina Panthers and Miami Dolphins will be the coaching staffs for the 72nd annual Reese’s Senior Bowl, which will be played on Saturday January 30, 2021 at brand new Hancock Whitney Stadium on the campus of the University of South Alabama. The game will be aired live on the NFL Network at 1:30 CT. The rosters will be announced shortly.

The Swet Tailor sponsorship will span the duration of the Reese Senior Bowl Week, which will officially kick off Saturday, January 23rd and run through January 30th.

CELSIUS Teams Up with MMA Superstar Dustin Poirier

Celsius Holdings, Inc., maker of the leading global fitness drink, CELSIUS®, today announced that they have officially signed Dustin Poirier to Team CELSIUS to act as an ambassador and engage with fans and consumers on behalf of the brand.

“I’ve been a fan of CELSIUS for a long-time – I’m very careful about what I put into my body, and I know that CELSIUS is a healthy way to get a boost of energy. Plus it’s been scientifically proven to help boost your metabolism, which obviously doesn’t hurt when it comes time for weigh-ins,” said celebrated MMA fighter and current #2 UFC lightweight contender Dustin Poirier. “It just made a lot of sense for me to get involved with CELSIUS – not only do I drink it regularly but the company is right in my backyard in Boca Raton where I spend half my year.”

“We couldn’t pass up the opportunity to collaborate with an athlete of Dustin’s caliber who happens to be a huge fan of the product and is also practically a neighbor,” added Celsius Holding Inc.’s CEO John Fieldly. “We look forward to working with Dustin to introduce CELSIUS to new fans and to get our existing fans even more excited.”

CELSIUS^® is a lifestyle fitness drink and a pioneer in the rapidly growing performance energy sector.

CELSIUS has four beverage lines that each offer a property, functional, healthy-energy formula with distinct clinically-proven benefits such as boosting endurance and burning body fat.

CELSIUS^® is backed by six university studies that were published in peer-reviewed journals validating the unique benefits CELSIUS^® provides.

Drone Racing League, DraftKings Sports Betting Precedes DRL Finale

The Drone Racing League (DRL), the global, professional drone racing property, today announced a deal with DraftKings Inc. (Nasdaq: DKNG) to make the sports technology and entertainment company an Official Sports Betting Partner of DRL. Upon completion of this deal, DRL drone races became the first aerial sporting event upon which fans can wager. Mobile sports betting on DRL drone races is currently legal in Colorado, New Hampshire, New Jersey, Tennessee and West Virginia with regulatory approvals pending in additional states. DRL’s final drone races of the 2020 DRL Allianz World Championship Season will kick off this Saturday, January 9th at 4:30pm ET on NBC, Twitter and Facebook.

“The sky is now the limit for DRL fans to get skin in the game, and we’re thrilled to partner with DraftKings to transform our high-speed race competition into the ultimate sport to bet on,” said DRL President Rachel Jacobson. “The opportunity for us to elevate our engagement through all forms of gaming and gambling will only increase as mobile betting becomes more adopted across the country.”

DraftKings is a leader in the rapidly growing motorsports and esports sportsbook categories and believes DRL will bring an entirely new audience of fans to gaming. Consumer research indicates drone racing fans are three times more likely to place a bet than fans of major sports leagues and 90 percent more likely to be interested in sports betting than the average global sports fan. After initially introducing DRL drone races to customers as a free-to-play pool during the 2020 season, DraftKings saw over 30 percent more entries in its first week than the average for new sports, totaling over 150,000 entries to date.

This deal gives DraftKings exclusive marketing rights around sports betting and branding integrations, including custom gates, through the culmination of the current 2020 DRL Allianz World Championship Season. Both pre-race wagers and in-race live bets will be available for fans in approved states to engage before and during the high-flying action.

“DRL is scaling their business as fast as their drone races, and we’re excited to be flying with them given DRL’s thrilling, innovative racing events are perfect for the customized wagering offerings we can create,” said Ezra Kucharz, Chief Business Officer, DraftKings. “Our expertise in sports betting combined with DRL’s stats-packed competition will make this a fun and seamless opportunity to engage their avid audience along with tech-savvy, adrenaline-loving sports fans.”

In the lead up to DRL’s final drone races of the season, DraftKings and DRL will host “Pre-Flight Shows” ahead of the live events, including tonight at 7pm ET on Twitter, where expert sports bettors and elite drone pilots will educate fans on how to participate.

Fans can learn more and check out DraftKings’ Drone Racing League offerings by downloading DraftKings Sportsbook via iOS and Androidhere.

Latino Players Have Their Say In New La Vida Baseball Show, Mas Que Un Juego

La Vida Baseball, the nation’s leading multi-language Latino baseball lifestyle media company, is gearing up to launch its newest show Mas Que Un Juego, on Thursday, January 7, 2021 via La Vida Baseball’s (@lavidabaseball) social media platforms. The new show celebrates the Latino experience through unfiltered conversations with some of the biggest names in baseball including current and former Latino MLB players. This announcement is the first of several new content initiatives and distribution partnerships planned for 2021.

“As Latinos, it is important that we continue to shape our own narrative. Opportunities like Mas Que Un Juego help us do that,” says Luis Tiant, former Boston Red Sox pitcher.

The first captivating episode features a candid and compelling conversation on culture and identity with Hall of Famer Edgar Martinez, Hall of Famer Vladimir Guerrero and former MLB great, pitcher Luis Tiant.

Mas Que Un Juego is an opportunity for fans to hear the most revered figures in sports openly talk about their experiences and stories. The half-hour long episode features authentic and passionate discussions about the game of baseball and the issues that are important to Latinos and their communities. Listeners are granted unprecedented access as these players share intimate stories about their lives outside of baseball and what it means to be Latino in professional sports in the United States.

“La Vida Baseball is launching Mas Que Un Juego to reflect a time when we’re celebrating all things Latinx and taking a hard look at the lack of inclusion in the United States,” says Jesse Menendez, La Vida Baseball Managing Director. “It’s important to continuously engage the growing Latino audience in authentic ways by sharing our stories and journey – from how we arrived in the U.S., to how our upbringing in our país has shaped who we are, uplifting stories about our beloved communities and hearing how the struggles of being Latinx and immigrants applies to all of us, including pro athletes.”

La Vida Baseball host and producer Jennifer Mercedes (@LaChicaDeportes) is at the helm of this roundtable discussion. Mas Que Un Juego will air on La Vida Baseball’s (@lavidabaseball) social media platforms and LaVidaBaseball.com. The series will run throughout 2021.

For more information about La Vida Baseball and Mas Que Un Juego, please visit lavidabaseball.com.

National Lacrosse League Launches Redesigned Website With Agency Partner AOR

The National Lacrosse League (NLL), North America’s premier professional lacrosse league, today announced the relaunch of its website, NLL.com, with a complete technological and U/X U/I redesign by AOR. Designed mobile-first for digitally native fans who want to get in on the action any time, any place, the new site captures the vision of the league and mirrors the evolution of the brand and sport.

Complete with all team’s information, player stats, and schedules, the new NLL site is an immersive experience for fans and media alike with dynamic multimedia content. Its user-friendly functionality and one-click access to ticketing, e-commerce (NLLShop.com powered by Official League Partner, Fanatics), betting (in available markets) and free-to-play gamification (powered by FanHub), centralizes the entire NLL experience. There are real-time game updates as well as archived information from historical statistics. NLL Awards and the prestigious Hall of Fame can also be explored. The site integrates with all NLL social accounts and features real-time API connections to Instagram, Twitter and prominent lead gen to all NLL email communications.

As the NLL continues to build on its recent momentum – with new brand partnerships and content distribution platforms – this site allows for upgrades to keep it at the cutting edge of technology.

“We have focused on a mobile-first, video rich strategy and aspire to be the leading sports league in an immersive site experience. It’s more than just a strategy; it’s a commitment to our fans to invest in technology and innovation to elevate their NLL experience. And this website is another key step in fulfilling that promise,” said Nick Sakiewicz, Commissioner of the National Lacrosse League. “The redesigned user-experience gives fans mobile-first access to non-stop box lacrosse action, with new features and functionality to offer a truly engaging and comprehensive experience.”

“AOR began the site creation process with comprehensive primary research to learn how current and prospective fans want to interact with the league, in order to provide the best fan experience possible. Our research gave us insight into pain points and inspired us to build the new site to be mobile first, user-friendly and, most importantly, establish the NLL as the foremost destination for all things box lacrosse for all fans. Our goal has always been to grow the sport and we think with this new site, we’ve successfully accomplished this first step,” said Derek Effinger, Account Director, AOR.

In addition to the league overhaul, the following NLL teams have also partnered with AOR to have a new site experience. This includes the: Colorado Mammoth, Georgia Swarm, New England Black Wolves, New York Riptide, Panther City Lacrosse Club, Philadelphia Wings, San Diego Seals, Toronto Rock, and Vancouver Warriors. AOR built a seamless experience between the teams and league site, and vice versa, so deep that even the content, such as player pages, stats, and more, is shared through back-end API integrations.

The new NLL.com comes as the NLL is planning for Face-off Weekend in April 2021. For the latest news, scores and highlights from across the National Lacrosse League, please visit www.NLL.com.

Pair Of 1980’s ‘Mike’ Trading Cards Set Records In Goldin Auctions

In a year when trading cards became considered an asset class, two particular sports legends name Mike who started their careers in the 1980’s – Michael Jordan and “Iron” Mike Tyson – had their rookie trading cards set new records this past weekend in Goldin Auctions End of Year Auction.

The first of the two records was set by Heavyweight boxing Champion Mike Tyson’s rookie card, a 1986 Panini Supersport #153 sold for $47,970, shattering the previous high sale of $6,999 for a 683% yield.

The same year of the Tyson rookie card, Michael Jordan’s popular 1986 Fleer rookie card also kept climbing as Goldin Auctions has set the record high sale for this card four times in the past 6 months, setting a new mark of $222,630, besting the $211,560 record set less than 30 days in December.

“Here we go again” said Ken Goldin, Founder of Goldin Auctions in reaction to the new records, “We have begun a new way of doing business here at Goldin Auctions without sellers and buyers having to wait months in between auctions and the supply is being met by the demand.”

Goldin auctions is actively accepting consignments for its upcoming Winter Auction which we anticipate taking place in early February. To get into the next auction you can consign by emailing an image and description of your items to [email protected].

Diamond Anniversary For Strat-O-Matic As Sports Simulation Leader Celebrates 60th

Now sixty years after Hal Richman launched the first set of Strat-O-Matic (www.strat-o-matic.com) baseball cards, the market leader in sports simulation is set to celebrate its Diamond Anniversary (how appropriate!) with a full lineup of new items, including upgraded seasons, updated popular series including Hall of Fame and Negro League sets, and branded 60th Anniversary merchandise that longtime fans and newcomers alike will enjoy.

Strat-O-Matic, which has become legendary in the gaming industry and in sports, particularly in baseball, since Richman launched that initial set in 1961, will be upgrading the 1972 and 1956 seasons, two hugely popular years based on fan feedback, to Super Advanced status, for board and digital game play, as a highlight of new products for 2021.

The company is coming off a landmark year, which saw baseball board and Windows platform sales, game product sales, Baseball 365 sales and membership all saw steep increases. The 2020 Strat-O-Matic daily baseball season simulation also brought the company unprecedented attention from popular sports and entertainment personalities and media outlets. Basketball, football and hockey board, Windows, and 365 products also saw increases in sales and interest.

“It is hard to believe that it has been 60 years since we launched our first set of baseball cards,” said Richman, Strat-O-Matic founder. “This year’s offerings will be exciting for our fans, and I’m particularly pleased to be upgrading our first-ever ‘classic’ season of 1956, as it holds a special place for me.”

In addition to the classic baseball seasons, Strat-O-Matic will introduce numerous new products to commemorate the occasion. The popular Heroes series returns for a third edition, along with the 2021 Career Historical Update, Hall of Fame 2021 for Windows and three new Negro League seasons for Windows (1918, 1928 and 1943).

And Strat-O-Matic enthusiasts can show their fandom even more and help celebrate the anniversary with hats, t-shirts bearing the new 60th logo and the classic red game box, available in limited quantities.

Pre-orders for these products, as well as the 60-game and imagined full 2020 season sets, will begin on January 26. The Strat-O-Matic Headquarters will be closed to the public, and while pick up will be available “curbside” beginning on March 5, the company strongly encourages ordering via the strat-o-matic.com website for delivery this year.

“While it’s disappointing to not have our annual Opening Day activities that thousands have enjoyed as tradition for years,” added Richman, “we hope that making available the new seasons and products that so many have been requesting will renew everyone’s excitement for the new year as they help us celebrate.”

Squaresbook Offers Sports Fans a Lucrative Promotion to Start Betting on the Biggest Games

Squaresbook.com is the newest player in the world of online sports betting. Despite stiff competition from other online betting companies, Squaresbook’s innovative format promises a reprieve from traditional sports betting. Using a betting method familiar to anyone who’s attended a Super Bowl party, Squaresbook is perfect for beginner and veteran betters alike.

That’s right – Squaresbook uses the Score Square Pool format you’d find at a football viewing party for a recognizable betting experience that feels entirely fresh. And right now, they’re offering sports fans the perfect opportunity to start betting. For a limited time, Squaresbook is giving users a 50% bonus on their first deposit up to $200 using promo code BONUS50!

Not a football fan? Not an issue! Squaresbook has developed squares for all major sports. You can start betting on the NFL, NBA, MLB, NHL, MLS, and more today. They even offer online square pools for all major cricket tournaments!

Interested in getting started with Squaresbook’s fresh take on online sports betting? Visit them at www.Squaresbook.com today to sign up. Don’t forget to use code BONUS50 for a 50% bonus on your deposit!

Legends Media & Entertainment Adds Peter Vecsey And Hoop Du Jour To Its Content Offering

The National Basketball Retired Players Association (NBRPA) announced today that veteran NBA columnist and renowned basketball insider Peter Vecsey ([email protected]) has joined its content team, sharing his thoughts via his popular Hoop du Jour platform each week. Hoop du Jour will be featured content for Legends Media & Entertainment (LME), the multifaceted story-telling platform producing, distributing and quantifying the wide-reaching stories of many of the NBA and WNBA’s biggest stars that was launched in September and has seen record growth since launch. Athletes First Partners represents the NBRPA in its marketing endeavors and is working on engaging with brands on the platform as well.

Vecsey, the long-time columnist for the New York Post and analyst for TNT/TBS, NBC and NBATV, is one of the most connected and engaged media members in the sport. His opinions, insights and quips about the game–both past and present–have long been required reading for anyone involved or interested in basketball.

The native New Yorker has been enshrined in four Halls of Fame, including Naismith Basketball (Class of 2009), NYC Basketball, Rucker League and Archbishop Molloy.

“If there is any media member who knows our players and our audience, it is Peter Vecsey,” NBRPA President and CEO Scott Rochelle said. “Hoop du Jour was a business and lockerroom must read for decades. Peter’s ability to tell stories in his own style will certainly resonate not just with our current audience, but with a growing number of new fans who love basketball and its personalities. We are confident it’s going to be a must-read and must-follow as our other content has become this fall.”

“The men and women who make up the NBRPA were, and are, the most engaging and interesting athletes anywhere,” Vecsey said. “I’m looking forward to having some fun with them, telling and retelling their stories, and showing a new (and not-so-new) audience just how much noise we can make in this space.”

The first Hoop du Jour can be seen here: https://www.legendsofbasketball.com/hoop-du-jour-2-0/

Online Gambling Comparison Site Compare.bet Awarded Colorado Vendor License

Compare.bet has successfully completed the registration process in Colorado and is now able to operate in the newly regulated US state.

Colorado is the second state license obtained by Compare.bet, following the company’s earlier New Jersey vendor license award.

Compare.bet has been assigned vendor ID 94452979.

“Sports betting in Colorado has started with a bang this year – handle has climbed impressively despite COVID-19, and we’re seeing plenty of appetite from both customers and bookies in the state,” said Luke Eales, founder of Compare.bet.

“We have a number of license applications in progress for other regulated US states. We are excited to serve the expanding US market with the best offers, fresh sports content and a range of comparison tools.”

Colorado betting handle hit new heights in December, surpassing $200m. The figure represented the State’s fifth month in a row of record-beating betting activity, and was almost double the handle recorded in August 2020.

It has been forecast that most US states will offer some form of licensed sports wagering in the next 2-3 years*. The impressive growth in revenue of newly-regulated states like Colorado continues to make a strong case for wider legalization across the country.

More information on Compare.bet US is available at the official site.

Weekly Fantasy Sports Provider, OwnersBox, Partners With Industry Leader DailyFaceoff

OwnersBox, an innovative sport-tech company behind the new Weekly Fantasy Sports (WFS) platform is ecstatic to announce that they have partnered with top NHL fantasy sports content site DailyFaceoff.

As OwnersBox gears up for their inaugural fantasy hockey season, the team wanted to expand their reach and make a big splash. Daily Faceoff has been a leader in the hockey space for over a decade and prides themselves on being the fastest and most accurate site for projected and confirmed starting goalies as well as line combinations. They provide daily news, projections, and tools for fantasy hockey players across North America.

When asked for comment, President & CEO Brian Kipp stated: “As we actively prepare for the upcoming NBA & NHL seasons, we wanted to target a well-known trusted platform such as DailyFaceoff to leverage their network and help grow the Weekly Fantasy Sports movement. I’ve been an active Daily Faceoff user for years and am excited to work with the DFO team this year.”

OwnersBox and the Daily Faceoff will begin their relationship at the start of the 2021 season and will be collaborating through content, social media & weekly fantasy sports strategy articles. This partnership will allow OwnersBox to keep their momentum going from the NFL season into the new year with the NBA and NHL on the horizon.

HeadsUp Entertainment to Enter the Regulated Canadian Online Sports Betting Market

Mark Scheifele (Lisa Gansky from New York)

HeadsUp Entertainment International Inc. announces today its strategic plan to enter the regulated sports betting market in Canada. In November 2020, the Canadian federal government introduced a bill (C-218) to the House of Commons that, if passed by both House and Senate, would legalize single-game sports wagering within the country’s 10 provinces and three territories. It is anticipated that this bill will pass in the spring of 2021 and HeadsUp is positioned to be a major player in the sector.

The forthcoming legislation and subsequent changes to the Criminal Code of Canada will allow for HeadsUp to be positioned for rapid growth, taking to market platforms in sports betting, into an industry estimated to be over $14 Billion in annual gross gaming revenue as estimated by the Canadian Gaming Association.

HeadsUp is currently negotiating with 2 sportsbook software providers and is in negotiations with a strategic media partner as a potential merger candidate or acquisition to create unique market access and lower than industry standard costs for player acquisition.

“The rapidly evolving opportunities in the Canadian market, as well as in other countries, are very encouraging and our team has been anticipating licensing and government regulation that we are strategically poised to take advantage of” commented HeadsUp President and CEO Doug Wilson.

The Company will be launching its media content delivery platforms the first week of January which are designed to target viewers and build its base of players in anticipation of the launch of its online gaming products once the path to legalization and licensing in Canada is complete.

Canada is an explosive market for sports wagering and the country is following the lead of New Jersey, Nevada and Pennsylvania as US States that have legalized sports betting.

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