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SportsHandle: California, Ohio Wagering Could Have Reached $400M for Super Bowl

Bettors in California and Ohio potentially could have wagered as much as $400 million on Super Bowl LVI Sunday were sports betting live in either state, according to an in-depth report issued today by SportsHandle.com, a leading news source of information on sports betting legalization in the U.S.

If bettors had the opportunity to wager on this year’s Super Bowl, featuring the Los Angeles Rams and Cincinnati Bengals on Feb. 13 at SoFi Stadium in Los Angeles, Sports Handle projects that handle in California could have reached $300 million with gross gaming revenue reaching $21 million, and the state potentially taking in $2.1 million in tax revenue on a single event.

In Ohio, where fans will watch the Bengals make their first Super Bowl appearance since 1989, handle could have reached up to $100 million, with gross gaming revenue of up to $7 million, and tax revenue of up to $700,000. Both sets of gross gaming revenue projections come from using the industry-standard 7% win rate or “hold” that operators claim in wins against bettors from handle wagered.

The Sports Handle research and subsequent article were compiled by managing editor and sports betting legislation expert Jill R. Dorson and by legislative analyst and wagering revenue researcher Chris Altruda. The research and analysis assume that operators in both states were offering live, legal digital wagering with remote registration for at least one full NFL season ahead of the Super Bowl, that a minimum of 10 digital platforms would be live, that the game would be competitive into the fourth quarter, and that all wagering platforms and the live broadcast would not have any major technical glitches. The tax revenue projections are based on a 10% tax rate, which will go into effect in Ohio when wagering goes live, and is also the proposed tax rate put forth by a group of seven sports betting operators working to qualify an initiative for the November 2022 ballot in California.

The SportsHandle.com article entitled “What If California and Ohio Had Legal, Live Sports Wagering For Super Bowl LVI?” can be accessed here: https://sportshandle.com/california-ohio-super-bowl-projected-handle

In December, Ohio Governor Mike DeWine legalized sports betting when he signed HB 29 into law. State regulators are currently crafting rules, and the law calls for betting to go live no later than Jan. 1, 2023.

In California, a tribal retail-only sports betting initiative has already qualified for the November 2022 ballot. There could potentially be three others, but the most likely is a proposal from a group of seven operators, including BetMGM, DraftKings, and FanDuel, that would allow for statewide mobile wagering with a 10% tax rate. The projections are based on voters approving the operators’ proposal.

Currently, legal online wagering is live in 20 U.S. jurisdictions, with up to three more — Maryland, Ohio, and Puerto Rico — to come online before 2023. In seven other states, retail-only wagering is available.

Founded in May 2017, Sports Handle is an elite sports betting industry news site that covers legislative and regulatory developments through original reporting, features, and analysis.  Sports Handle is owned and operated by Better Collective, a leading sports betting media group that includes The Action Network, US Bets, and RotoGrinders.

Rams Defeat Bengals In Strat-O-Matic Super Bowl Sim

Matthew Stafford passed for 281 yards on 26-of-31 completions and two TDs and Cam Akers scored the go-ahead touchdown on a five-yard run with 8:26 left in the game as Los Angeles defeated Cincinnati, 27-20, in a simulation of this Sunday’s season-ending football contest by Strat-O-Matic (@StratOMatic), the market leader in sports simulation. Akers’ winning score capped an 11-play, 94-yard L.A. drive, and Cincinnati’s final possession ended with 0:22 left on a fourth-down sack by Aaron Donald.

With his team trailing, 17-13, early in the third quarter, Stafford engineered a 14-play, 75-yard drive that consumed almost six minutes, ending in a 3-yard scoring pass to Odell Beckham to give Los Angeles the lead. After a second Evan McPherson field goal tied the game with 0:16 left in the third, Cincinnati could not take advantage of a Jessie Bates interception on the next play, eventually punting to the Los Angeles 6 yard line, leading to the eventual winning drive.

The last two Cincinnati possessions ended on downs, including the Donald sack at the Cincinnati 15 closing the contest.

Cincinnati’s Joe Burrow completed 20-of-45 passes for 197 yards and a touchdown, while teammate Joe Mixon rushed for 106 yards on 16 carries to lead all runners. Sony Michel (15 carries, 54 yards) and Akers (12 rushes, 52 yards) shared the load on the ground for Los Angeles. 

cover image: All-Pro Reels

The Costacos Collection Announces Launch of Sports NFT Marketplace Built on the Flow Blockchain

Today, the Costacos Collection announced its second NFT drop in partnership with four legendary NFL quarterbacks: Troy Aikman, Warren Moon, Jim McMahon, and Dan Marino. Following the company’s inaugural drop with baseball GOAT Willie Mays, the QB Legends Collection re-imagines the four quarterbacks’ iconic ‘80s/‘90s Costacos posters in new digital form. In addition, the quarterbacks have worked closely with John Costacos and acclaimed digital artist Mike Campau to create all-new 3D art pieces capturing the defining moments and themes from the players’ legendary careers. A portion of proceeds from the drop will be donated to the Pro Football Hall of Fame Enshrinees Assistance Foundation, an organization that assists HOF members and their families.

Collectors can access the drop on the newly-launched CostacosCollection.com marketplace. The Costacos Collection has entered into a strategic technology partnership with GigLabs to build on the Flow blockchain, joining NBA Top Shot, NFL ALL DAY, and UFC Strike, created by Dapper Labs. The partnership has enabled the Costacos Collection to build a proprietary NFT marketplace on the environmentally-friendly Flow blockchain, joining other GigLabs partners that include CNN, Turner Sports, Athletes Unlimited, Speedway Motorsports, the University of Miami, and others. The Costacos Collection marketplace includes full credit card support and simple wallet signup requiring only an email address.

“We couldn’t have hoped for a more exciting group of legacy athletes with whom to partner for the launch of the Costacos Collection marketplace,” said CEO Justin Moorad. “Troy, Warren, Jim, and Dan, all with their own unique personalities and career paths, represent a generation of NFL culture that was captured in their original Costacos posters. It’s an honor to help bring those iconic images back to life, and a privilege to watch John and the players work together to create all-new digital art that we believe their legions of fans will be passionate about collecting.”

“We loved working with all the athletes, the pitchers, home-run hitters, point guards, linebackers, all of them,” said Costacos. “But there was nothing quite like creating an image with an NFL quarterback because the great ones are the guys with all the firepower that make the offense go. Jim McMahon was the first poster we printed back in 1986. There we were in Chicago, 2,000 miles from home, a couple of kids with an idea but no experience, who somehow convinced the NFL’s biggest superstar to dress up like Mad Max and take pictures next to a live bear cub in the middle of a thunderstorm. Jim was larger than life, he’d just led the Chicago Bears to their one and only Super Bowl victory and was at the forefront of sports pop culture. We may not have known how we were going to pull it off but somehow we did and had a ton of fun shooting it, and Jim did too. We got lucky with a break in the weather, the shots ended up working, and we ended up with one of the great posters of all time – and a lifelong friend in Jimmy Mac.”

“Being part of the Costacos Collection was what every athlete from our era dreamed about, it was like being on a Wheaties box but better, because you hung on the wall of every bedroom of fans across the country,” McMahon said. “It’s pretty cool that Mad Mac was the first one and the start of it all. I still have it on my wall. And it’s just as cool to be a part of this new era, I’m having tons of fun working creatively with John again. He’s the most creative guy I know, and when we’re done we always make sure to sit down for a beer or six.”

In addition to the digital re-imagining of the vintage Costacos posters, the company is launching the “HANDS OF THE GODS” series, which captures each quarterback’s unique grip on a football. To create the pieces, John visited each quarterback and painted their hand in ink before they gripped the football the way they have so many times before. John has also worked with the players to create a digital series that represents some of their proudest accomplishments. For Moon, a celebration of his unprecedented five consecutive CFL Grey Cup Championships before going on to a prolific NFL career that would see him become the first Black quarterback inducted into the Pro Football Hall of Fame; for Aikman, a celebration of the three Super Bowl Championships he helped bring home to the city of Dallas; for Marino, an ode to his everlasting significance to the city of Miami; and for McMahon, a representation of his iconic visuals that defined the ‘85 Bears and beyond. The players have also worked closely with Mike Campau to create career-defining plaques, drawing inspiration from the style included in the Costacos Collection’s first drop with Willie Mays. Adding a unique physical component to the drop, the company will auction off never-before-seen outtakes from the original poster shoots – in addition to the digital collectible, the auction winner will also receive the original film transparency. Finally, the Collection will sell NFTs of an official Tour Poster celebrating the QB Legends drop, created by the Ames Bros known for their intricately designed concert posters for rock legends like Pearl Jam and Metallica.

“It’s a rare treat to be brought back to such an amazing time from the past,” Aikman said. “Working with John to create my original poster was a fun and unique experience, and ended up with one of my all-time favorite images. It’s great to have John’s creativity back at it, and to spend time with him bringing new work to life in innovative ways.”

“As an entrepreneur and fan of pop culture, I’ve always loved John’s vision and innovative enthusiasm,” added Moon. “The Moonlighting poster is a favorite – I’m thrilled to see it come to life as digital art, and just as excited about the brand new digital art forms we’ve created. With today’s tools, John’s creativity is almost limitless, and I’m really proud to be involved in this unique launch.”

“We’ve all seen the explosion of digital art and collectibles,” Marino said. “Sometimes it’s hard to see what all the buzz is about. However, this is different…it is sports and pop culture at its best, a blend of ‘80’s and ‘90’s creativity with the digital mastery of today, all pulled together by one of the guys who got this all started, John Costacos. I can’t wait to see the reaction, especially as a new generation sees the Zubaz pants.”

The QB Legends Collection follows the Costacos Collection’s inaugural drop with Baseball Hall of Famer Willie Mays, who donated all proceeds to the Say Hey Foundation’s effort to honor the people who gave him a start in life, by establishing a baseball academy for underprivileged youth where he grew up in Alabama, and to restore the historic baseball facilities at Rickwood Field where Willie started his career with the Negro League Birmingham Black Barons. The drop told the story of Willie’s path to the majors, from Fairfield Industrial High in Birmingham, to the Negro American League, culminating with his move to the New York Giants with whom he would win the Rookie of the Year Award in 1951. The various edition pieces captured the key themes and statistics of those periods, and the 1/1 hero piece added to the story with a number of never-before-seen personal documents and images from Willie’s journey – most notably, a copy of Willie’s high school diploma, in which he was assigned a career in “cleaning, dyeing, and pressing. The piece included a voiceover in which Willie’s powerful story is told by an iconic voice of sports, Bob Costas, who joined Mays in donating to the baseball academy and Rickwood Field restoration project.

SGPN’S Sean Green And Ryan Kramer Featured Blue Wire Show At NFL’s Radio Row

Sports Gambling Podcast Network (SPGN) hosts Sean Green and Ryan Kramer will make their debut on Super Bowl Radio Row next week, producing live, daily, mid-afternoon shows for the Blue Wire Podcast Network at the National Football League’s annual promotional extravaganza.

One of the fastest-growing sports wagering prognostication and analysis website/podcast platforms, SGPN hosted the first-ever show last year from the showpiece Blue Wire Studio at Wynn Las Vegas, where some of America’s most prominent podcasts are produced.  SGPN co-founders Green and Kramer will interview prominent guests each day on Radio Row as they provide their unique, entertainment-oriented analysis and predictions on the Feb. 14 confrontation between the Los Angeles Rams and the Cincinnati Bengals.

They will also be doing guest appearances on other shows during the week-long mediafest, providing definitive calls on the side, over/under and on the hundreds of prop bets that populate the sportsbooks in this new-age world of legalized wagering.

  • A primary feature of the week’s content will be SGPN’s $100,000 Super Bowl Props Contest, in which entrants must

predict the outcome of 10 specific offerings with money to be awarded to those who go 10-for-10. 

Fans can enter the SGPN Super Bowl Props Contest on the SGPN App, which is available on all devices and is downloadable at Apple’s App Store,  the Google Play Store and from www.SportsGamblingPodcast.com. SGPN is the only independently-owned and operated sports gambling media network that places a premium on entertainment value.

The no-cost app includes content for sports wagerers on the move from over 50 SGPN writers and personalities plus exclusive access to multiple, free audience contests, now including the $100,000 Super Bowl Props Contest.

“We do expect some of our biggest audiences as we host from Radio Row during Super Bowl Week,” offered Green, whose company will be celebrating its 10th anniversary this spring.  “We’ll let people know who, what, why and how much on the Rams and Bengals, for sure.  We’ll also have the other major sports covered for those seeking input on betting options across the entire spectrum of sports.”

“We appreciate our friends at Blue Wire and look forward to being part of the action next week,” offered Kramer, who correctly picked Georgia plus the under January 10 in the College Football Playoff Championship Game.  “The NFL is surging to the end of a great season, there’s tremendous interest in these quarterbacks and the game will likely live up to the hype.”

Major League Rugby Kicks Off Fifth Season Feb. 5-6

Major League Rugby (MLR) prepares to kick off its fifth season of competition as the highest level of rugby in North America. The 2022 season begins on the weekend of Feb. 5-6, with six matches on the schedule.

Celebrated as an emerging sport by MLR, rugby is a global movement gaining momentum. A game with heart and soul that echoes the best aspects of life, rugby prioritizes the importance of community, emphasizes glory with modesty, while giving mutual respect for rules and rule makers. Success in the sport is not measured in wins and losses, but in the growth of the game.

MLR is spreading the mantra that the game of rugby isn’t for anyone; rather it’s for everyone. It’s an experience that captivates and forms connections well beyond the final whistle.

“As we approach our half-decade mark with MLR, I have seen firsthand that there is a global rugby movement within the United States and Canada,” says Commissioner George Killebrew. “Thanks to the groundswell of support for the ‘Rise of Rugby,’ our league is truly gaining momentum on the national stage. I cannot wait to introduce Major League Rugby to more fans and see continued growth in attendance numbers, broadcast ratings and global recognition during our fifth season. There’s a place for everyone in our sport.”

Beginning with seven teams in 2018, MLR has grown to 13 teams for its fifth season in 2022. League play begins on Feb. 5 and continues through June 5, with the Championship Series beginning on June 11. The MLR Championship Final is slated to be played the weekend of June 25/26.

The 2021 season saw Major League Rugby begin play on March 20 and continue for 18 weeks of regular season action. Twelve teams across North America competed to qualify for the Conference Finals and eventually the MLR Championship Final. The LA Giltinis and Rugby ATL progressed to the MLR Championship Final on August 1, played at the LA Memorial Coliseum. With over 2.08 million households tuned in on CBS, the LA Giltinis took home the Major League Rugby Shield.

MLR matches are nationally televised on the FOX Network on FS1 and FS2, among other national and local market platforms. Select matches are available to stream live in North America on The Rugby Network, and all matches are available to stream live on The Rugby Network for international fans.

Washington Spirit Announce Partnership with RealResponse For Secure Reporting, Feedback, Monitoring

The Washington Spirit have partnered with RealResponse (@RealResponseHQ), the award-winning leading safe and secure feedback, monitoring and anonymous reporting platform for athletic teams and organizations.

RealResponse will allow both players and staff in the organization to anonymously report feedback and concerns. In addition to the league as a whole, the Spirit will join OL Reign and Racing Louisville as the only clubs directly affiliated with RealResponse.

“RealResponse allows our players and staff to communicate concerns or feedback in a way that respects their privacy and creates accountability for the organization,” said Spirit President Ben Olsen. “We worked with the team captains to make sure this platform aligns with the needs of the players, and look forward to the ways in which RealResponse will help drive our organization forward.”

“We are humbled to be an integral part of the Washington Spirit’s investment in the wellbeing of their players and staff,” said David Chadwick, the founder of RealResponse. “We commend the Spirit management for how they collaborated with their player leadership as a part of this selection process, and making sure that they were aligned on the best solution to meet their needs. We are continually seeing how important it is to be proactive in this critical area, and we welcome the Washington Spirit for recognizing the need and making this commitment by implementing RealResponse. This will be a year where we believe the NWSL and women’s sports are prime for unprecedented growth, and the Spirit taking this major step for confidential and accessible feedback sends a great message to all involved about how important the voice of the players is to the organization.”

While RealResponse’s partnership with the league allows players to anonymously communicate concerns or feedback  with the league directly, the Spirit’s partnership will allow for that level of  communication and organizational accountability  at the club level.

FanDuel Group, Chicago’s United Center Announce Plans To Open In-Arena Sportsbook

FanDuel Group, the premier online gaming company in the United States, and the United Center, home of the Chicago Bulls and Chicago Blackhawks, today announced plans to open a state-of-the-art FanDuel Sportsbook lounge inside Chicago’s most iconic arena. Pending necessary approvals being obtained, including from the Illinois Gaming Board, FanDuel’s newest in-arena sportsbook lounge will bring the excitement of sports wagering inside the United Center where fans can enjoy the action of Bulls and Blackhawks games all season long.

Plans for the FanDuel Sportsbook at the United Center include a two-story venue unlike any sportsbook in North America. Located adjacent to the United Center atrium, the book is designed to ensure no fan misses out on the action as it would be equipped with state-of-the-art viewing and sports wagering technology, as well as a full-service team ready to deliver a personalized customer experience.

“As an industry leader in sports betting with a large and loyal existing customer base, FanDuel has a proven track record of innovation and excellence making them the perfect partner in developing the sportsbook at the United Center,” said Howard Pizer, Executive Vice President and Chief Executive Officer, United Center Joint Venture. “It is designed to give sports fans a brand new, fully immersive sportsbook lounge experience unlike any other.”

“Chicago sports fans are some of the most loyal and passionate in the world and plans for our sportsbook lounge inside the United Center reflect their excitement,” said Amy Howe, Chief Executive Officer, FanDuel Group. “Our team has a track record of delivering incredible retail locations for fans, and we can’t wait to make this sportsbook lounge the premier destination for Chicago sports fans and a place where they can fully experience the FanDuel brand.”

The addition of a sportsbook within the United Center would mark a strategic expansion of the partnerships FanDuel enjoys with both the Bulls and Blackhawks, which includes media, VIP fan experience and advertising assets throughout the arena and in various broadcasts. The broader partnership would continue to allow FanDuel to reach and engage with the teams’ passionate fan bases both in and out of the arena.

While awaiting approval of the sportsbook from the Illinois Gaming Board, the United Center and FanDuel will build out a non-wagering space adjacent to the United Center atrium that will have FanDuel branding and allow fans to watch live sports action while attending United Center events.

Orlando Magic Fans Revel In Double Dose Of 360 Hoops At Home Game Against Chicago

In one of its most public in-person displays of its patented three-on-three version of basketball, 360 Hoops had the opportunity to experience the game before and during the team’s contest against Chicago on Sunday, January 23.

From 4-6 p.m., kids and adults at the 360 Hoops station at the Orlando Magic Fan Fest at Church Street directly outside of the Amway Center shot a few hoops and got a quick tutorial on the game, which features a patented circular court and three connected baskets and backboards attached to one pole. Then during halftime, players from Blessed Trinity and Team Dynasty took their best shot in drills and games on the Magic’s home floor, cheered on wildly by the nearly 19,000 fans in attendance.

“We are appreciative that the Orlando Magic believe enough in our unique take on the game of basketball to allow us this amazing opportunity to give fans a first-hand look at how we are changing the shape of the game,” said Archie McEachern, 360 Hoops CEO. “After getting a few reps on our three-basket set up pre-game, fans got the chance to see how our exciting game is played on a competitive level, and they responded!”

The 360 Hoops station featured coaches and other organization reps talking about the game and giving some quick instruction on its rules and how to best utilize the three goals.

360 Hoops, the brainchild of coach Shane Brey and fellow co-founder Anthony Gomez, is an exciting, inclusive addition to the shape of basketball at all levels, incorporating a three-on-three, three-basket game played on a circular court. Teams compete on the circular court, which features a proprietary single stanchion with three regulation baskets facing away in each direction. Players can score for their teams in any of the three baskets.

Swet Tailor Partners with Reese’s Senior Bowl for 2nd Time as Official Off-The-Field Apparel Sponsor

Los Angeles-based fast-rising menswear brand Swet Tailor, the creators of EveryDay. EveryWear,™ has teamed up with the Reese’s Senior Bowl, the preeminent college football all-star game, for a second time to exclusively sponsor the off-the-field wardrobe for players, coaches and staff. In 2021, Swet Tailor was the first brand that the Senior Bowl brought on to handle all non-field related apparel in the history of the game. The category of off field apparel is expected to be a unique one for college athletes when Name, Image and Likeness comes into play in the coming years, and Swet Tailor has cemented its efforts in NIL as an ongoing business growth opportunity for the brand.

The Swet Tailor off-the-field wardrobe will include key styles such as the Swet Jogger, Swetshirt, Light Weight Swet Hoodie and Softest Tee for elite draft prospects and sport industry insiders to wear ahead of the NFL Draft in April. The brand has continued to grow its presence in recent years with evergreen styles and extended sizing, and its investor athletes include current and former NFL players, not limited to:

Aaron Rodgers, Mark Sanchez, Josh Norman. Josh Rosen, and Ryan Kerrigan. Longtime media personality Rich Eisen has also worn Swet Tailor during his annual 40 yard dash for charity at The Combine, and is a supporter of the brand as well.

“Everything we do here at the Senior Bowl is about creating a better experience for our players and that includes our partnerships,” says Jim Nagy, Executive Director of the Reese’s Senior Bowl. “Swet Tailor is an incredible emerging brand and our players absolutely loved their SWET gear last year.”

“We are honored to return as partners with Reese’s Senior Bowl because we know exactly how pivotal this game is for the student athletes,” shares Swet Tailor CEO Adam Bolden. “We are here to ensure each and every player looks and feels good as they step up to one of the biggest moments in their careers. Our wide range of styles––from our classic sizing to our High and Mighty line––is made to move with athletes, on and and off the field. We are looking forward to getting to know these talented individuals and helping them discover that style and comfort do not have to be mutually exclusive.”

Swet Tailor continues to grow its sporting event portfolio with this second official college football event sponsorship; past partnerships have included The NFL Combine, The EOD Warrior Foundation Golf Outing, and Merril Hoge Celebrity Golf Outing. The NY Jets and Detroit Lions will be the coaching staffs for the 74th annual Reese’s Senior Bowl, which will be played on Saturday February 5th 2022 at Hancock Whitney Stadium on the campus of the University of South Alabama. The game will be aired live on the NFL Network at 1:30 CT. The rosters will be announced shortly. The Swet Tailor sponsorship will span the duration of the Reese’s Senior Bowl Week, which will officially kick off Saturday, January 29th and run through Saturday, February 5.

Data Driven Sports/ShotTracker to Provide Data and Advanced Analytics for Big 12 Basketball

Data Driven Sports (DDSports), the parent company of ShotTracker, today announced they have entered into an agreement with ESPN to provide data and analytics for Big 12 Conference basketball games. The multi-year deal gives ESPN the opportunity to integrate ShotTracker data throughout its linear and digital properties to drive fan engagement, enhanced storytelling and broadcast automation. The first stage of the collaboration kicked off last Saturday afternoon with advanced graphics integrated into ESPN’s broadcast of the Kansas vs. Texas Tech men’s basketball game on ESPN2. The video can be seen here https://www.youtube.com/watch?v=pFpMRT5C2Jw

ShotTracker is entering its second year of partnership with the Big 12 Conference, which has integrated ShotTracker’s sensor-based technology in its arenas and practice facilities for the men’s and women’s programs, as well as into basketballs and player jerseys. The output of this integration is sub-second X-Y-Z player and ball location data and over 100 real-time stats, including advanced analytics such as lineup efficiency, ball movement stats and screen types with outcomes. ESPN will now have access to the same advanced stats that Big 12 coaching staff utilize on the bench via the ShotTracker team app to optimize their lineups and play calling.

“We are thrilled to be working closely with ESPN to drive what will be unprecedented innovation in sports,” said Davyeon Ross, ShotTracker Co-Founder and President. “Our autonomous, sub-second data has the potential to impact many areas of their business, including not only personalized fan engagement but also broadcast efficiencies and increased content output.”

As part of the new ESPN Edge Innovation Center, ShotTracker is working closely with ESPN to test various new enhancements across ESPN’s fan-facing platforms.

“We are excited to use ShotTracker technology as it provides sports fans with more in-depth stats and analysis for the sports they know and love,” said Kevin Lopes, Senior Director of Content Business Development & Innovation at ESPN.

SGPN Delivers 16-Team College Football Playoff Simulation via Twitch

Sports Gambling Podcast Network (SGPN) answered all the questions about how a College Football Playoff Tournament would look during the holiday period and the initiative has provided a virtual blueprint for decision-makers as they ponder how to maximize the potential of the sport.

The prominent sports prognostication/analysis website, app and podcast platform used an internal committee of experts to select the 16 most deserving teams, seed them and then run the tournament of games using Twitch during the first week of January.   The process was unveiled at www.sportsgamblingpodcast.com with a bracket consisting of 10 conference champions plus six at-large teams generating tantalizing matchups such as Notre Dame (5) vs. BYU (12), intersectional confrontations including Cincinnati (3) and Utah St. (14) and interesting underdog opportunities such as Northern Illinois (16) vs. Alabama (1) and UTSA (15) vs. Michigan.

The full bracket below also includes tasty confrontations such as Pittsburgh (9) vs. Ohio St. (8) and Baylor (7) vs. Mississippi (10) and it is easy to imagine an unprecedented level of excitement and intensity for players, coaches, student bodies and fans for the four-week process.

The Twitch-simulated tournament delivered a championship game of Ohio St. vs. Utah, with Utah emerging victorious as the National Champion, 24-10.  Among the upsets along the way was Northern Illinois over Alabama in the opening round, Baylor over Michigan in the quarterfinals and then Utah into the final against Ohio St., which beat Georgia in the semis.  The entire tournament simulation with both audio and video as part of an SGPN podcast is available here.  The realistic, individual-player graphics in an accelerated time format with big hits, crowd noise, player celebrations and coaching decisions makes for a fun, provocative videogame viewing experience.

The championship game, featuring commentary from SGPN podcast co-hosts Sean Green and Ryan Kramer with SGPN college football expert Colby Dant, takes 45 minutes.

“This is the kind of unpredictability that makes live sports the best viewing experience there is,” said Green, the SGPN CEO who also organized an audience bracket challenge with a $500 cash payout to the winner.  “Sixteen teams brings an NCAA March Madness feel and with football’s dominant popularity the value of such a 15-game property could approach that of the Olympic Games.”

“I was surprised at the way it worked out with some of the tremendous matchups and then upsets along the way,” offered Kramer, who predicted the big game from Stetson Bennett and correctly had Georgia plus the under Monday night enroute to a 24-18 bowl season prognostication record.  “We’re fans and we have this platform to advocate for a 16-team playoff on behalf of our audiences, so we’re using it.”

“Please take note, Mr. Bob Bowsby (Big 12 Commissioner) and you FBS (Football Bowl Subdivision) commissioners in charge of the College Football Playoff.  We don’t have to wait until 2026.  We’ve come a long way from the insanely arbitrary and disorganized independent bowl system of the 1990s.  Here’s a blueprint.  Forget about the 12-team option.  Let’s lock you all in a room until a 16-team playoff is ready to go.” 

The only major independent sports wagering media network that places a premium on entertainment value and free user content, SGPN achieved a 30 per cent year-over-year increase in total downloads during the course of 2021, exceeding three million total during the 12 month period.       

SGPN content is most readily available on the SGPN App, available on all devices and downloadable at Apple’s App Stone and Google Play Store or via www.sportsgamblingpodcast.com.   

cover image: Paula R. Lively

FanDuel Group Bringing America’s #1 Sportsbook to New York

oday, FanDuel Group announced its industry-leading Sportsbook is coming to the State of New York. Per the New York State Gaming Commission, launch of FanDuel’s mobile sportsbook app is scheduled for Saturday, January 8. FanDuel’s retail Sportsbook at Tioga Downs Casino Resort has been open since 2019.

Launch of the FanDuel Sportsbook in New York comes on the heels of the Buffalo Bills designating FanDuel as its official mobile sports betting partner.

Ahead of launch on Saturday, sports fans can celebrate the arrival of the FanDuel Sportsbook in New York with $100 in site credit when they sign up early for a FanDuel Sportsbook account. For more information, including offer restrictions and terms, head to: https://www.fanduel.com/sportsbook-ny.

FanDuel Sportsbook, America’s #1 Sportsbook, is bringing its best-in-class online sports betting experience to the passionate sports fans of the Empire State who will now be able to place wagers anywhere in the state across professional and college football, basketball, baseball, hockey, golf, MMA, boxing, boxing, soccer, and tennis with a variety of betting and payment options available. The FanDuel Sportsbook app in New York is simple, secure, and convenient with a number of key features, including:

  • New Way to Parlay: FanDuel is the only U.S. sportsbook with Same Game Parlay Plus, where players can combine Same Game ParlayTM bets from one game with bets from other games.
  • An Innovative Spirit: FanDuel was the first U.S. sportsbook to offer Same Game ParlayTM bets, the first to offer live streaming of sporting events inside a betting app, the first to offer Bad Beat Relief and early payouts for championship teams, and the first to offer its crowdsourced Spread the Love promotion.
  • Absurdly Customer Focused:  FanDuel Sportsbook offers safe and secure banking, lightning-fast payouts, a Cash-Out early feature, and 24/7 customer service.
  • Responsible Gaming: FanDuel is the industry leader in promoting responsible play, including in-app tools that allow customers to set time, deposit, and wager limits, as well as its PlaySafe site where customers can find additional support services.
  • Sports Betting 101: FanDuel Sportsbook has an online betting guide to help customers learn the ins and outs of legal sports betting.

With tomorrow’s launch, New York becomes the thirteenth state in the United States where the FanDuel Sportsbook will be available for iOS and Android, including Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Michigan, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.

Sports fans in New York can download the FanDuel Sportsbook app for iOS and Android., or visit https://www.fanduel.com/sportsbook-ny. For more on the FanDuel Sportsbook and sports betting content, follow @FDSportsbook on Twitter.

Cover Image: All-Pro Reels

NLL UNITES Week 6 Leaguewide Initiative

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, announced that each of its 12 teams playing in week 6 will wear a specially designed orange “Every Child Matters” warm up shirts during the weekend of January 6-8th. Part of the recently launched NLL Unites, the league continues its Community and Social Responsibility programs throughout the 2021-22 season.

NLL Unites launched in Fall 2021, as the league’s first-ever leaguewide Corporate Social Responsibility initiative. The NLL Unites logo pays homage to the sport’s indigenous roots. The design depicts two early forms of the lacrosse stick, positioned in such a way as to form a heart that sits aside “NLL Unites”. The sole purpose of the icon logo is to pay respects to all who have grown the game, continue to grow the game, and that will grow the game, no matter their background.

Starting week 1 in Halifax, when the Thunderbirds wore custom Every Child Matters orange game jerseys, NLL players have been wearing the leftward-facing palm print and feathers design logo as a helmet decal throughout the season. During the Sports Interaction Game of the Week on TSN there will be a halftime feature on the Residential Schools.

The Every Child Matters logo was created by Dave Sowden, Equipment Manager, and Charlie Ragusa, Director of Digital Media. It pays tribute to those who attended Indigenous Residential Schools, as well as the children who are being discovered at the various residential schools across Canada and boarding schools throughout the US who didn’t make it home as well. “This is a perfect time for a professional sport, particularly the National Lacrosse League to spread awareness and foster Truth and Reconciliation across our country,” said Dave Sowden from the Halifax Thunderbirds’ and teacher on the Six Nations Reserve (Oliver M. Smith Kaweniio Elementary). “If not for the resiliency of First Nations people across Canada and the United States, we may not be enjoying the fact that we can take part in the medicine game -spectators, players, coaches, and everyone else who helps to bring a game together.”

  • Handprint – represents the uniqueness of every individual
  • Orange – comes from the story of a survivor who obtained an orange shirt in hopes of wearing it while attending a residential school. She soon learned that she was to dress like everyone else and expected to wear the provided clothing
  • Feathers – represent indigenous culture

Fans will also be able to purchase cotton versions of the shirt through the league’s online stores NLLShop.com and Fanatics.ca. For every shirt sold, the NLL will make a donation to Gord Downie & Chanie Wenjack Fund in Canada and The National Native American Board School Healing Coalition in the United States.

Select NLL team arenas (Buffalo, Rochester, and Albany) and merchandise locations will also have the commemorative shirts available for sale.

“This presents an opportunity for the NLL, its teams and its players to unify and show our commitment to educating our fans about their shared commitment to recognizing the history of residential and boarding schools, and supporting Indigenous causes,” said NLL Commissioner Nick Sakiewicz. “We are proud to include this program in NLL Unites as another initiative in our continued education of the Indigenous culture and of the people who created the great game of lacrosse.”

“The Gord Downie & Chanie Wenjack Fund is thrilled that the National Lacrosse League is demonstrating their support of Indigenous Peoples and reconciliation not only with a donation but through their visibility,” said Kayleigh Jordan-MacGregor, Development Associate, the Gord Downie & Chanie Wenjack Fund. “By wearing orange warmup shirts, they help amplify the voices of Survivors of residential schools and draw attention to this important piece of our history.”

“The National Native American Boarding School Healing Coalition is grateful for the partnership of the National Lacrosse League in raising awareness of the residential schools that targeted Indigenous children in Canada and the United States. We are honored to receive the support of the NLL and the lacrosse community as we continue to pursue truth, justice, and healing from the harmful impacts of these schools,” added Deborah Parker, Director of Policy and Advocacy for NABS.

The NLL Week 6 schedule is as follows (all times ET):

Friday, January 7
Colorado at Vancouver, 10:30 p.m.

Saturday, January 8
Georgia at Philadelphia, 12 p.m.
Calgary at Rochester, 7 p.m.
Saskatchewan at Albany, 7 p.m.
Toronto at Buffalo, 7:30 p.m.
Panther City at San Diego, 10 p.m.

Joe Moore Award Becomes First Post-Season College Award Platform To Launch NIL Program

The Foundation for Teamwork, owners and creators of the Joe Moore Award (@joemooreaward) which honors the most Outstanding Offensive Line Unit in College Football, today announced that it is believed to be the first post season college award program to launch a Name Image and Likeness (NIL) program for its recipients. Timing is everything and the Joe Moore Award is excited to create a partnership with nine members of the 2021 award winners, the offensive line at the University of Michigan. Michigan was awarded the trophy in a ceremony last week in Ann Arbor and will play the University of Georgia in the Orange Bowl on Dec 31 at 7:30 p.m. ET.

“We have seen the great amount of exposure that both winners and finalists of all the major college football awards receive throughout the years, but the actual and immediate benefit from winning the award typically goes to the presenter, not the presentee,” said Aaron Taylor, CBS college football analyst and co-founder of the Joe Moore Award. Taylor, a member of the College Football Hall of Fame, played guard and tackle at the University of Notre Dame for the Award’s namesake, the legendary offensive line coach Joe Moore. “We want to begin to change that dynamic with the growth of NIL for these athletes, and the Joe Moore Award is proud to be what we believe to be the first of the major awards to begin a program which will have long-lasting benefits and a financial upside for our winners, and in many cases for the causes which will be tied to the program. On the field, we’ve always known that when the o-line wins, we all win, and we’re excited to help support Michigan’s O-line extend that same principle in our communities.”

The members of the Michigan offensive line will receive 100% of net t-shirt sales, with a portion going to a philanthropic beneficiary. Additionally the Joe Moore Award will match the players’ charitable gift, up to $10,000, to help further the reach of the winning units impact on their communities. The t-shirts and limited edition merchandise are designed by Make Your Move, an automated digital on-demand order processing and fulfillment partner and are available starting at $20.00 at gomym.com/collections/joe-moore-award.

The charity beneficiaries for the 2021 season are: The Seal Legacy Foundation which is dedicated to providing support to families of wounded and fallen United States Navy SEALs, educational assistance for SEALs and their families, and other charitable causes benefiting the SEAL community; and The AthLife Foundation, a national platform works to ensure that deserving kids from our nation’s most challenged, yet promising communities, can achieve in their future careers beyond sport.

Under offensive line coach Sherrone Moore, Michigan’s starting O-line has featured guard/tackle Karsen Barnhart (2 starts), guard Chuck Filiaga (4 starts), left tackle Ryan Hayes (13 starts), tackle Trente Jones (1 start), left guard Trevor Keegan (10 starts), right tackle Andrew Stueber (13 starts), center Andrew Vastardis (13 starts), and right guard Zak Zinter (11 starts). In addition, tight end Joel Honigford, a converted O-lineman, warrants mention as a key contributor to Michigan’s success.

Michigan led the Big Ten and lists 10th nationally in rushing (223.8 yards per game). The unit has conceded the fewest tackles for loss (27) and third-fewest sacks (10) in the nation this season. Only Army and Air Force, with a combined 204 pass attempts, have allowed fewer sacks. Michigan’s line has paved the way for a 1,000-yard back in Hassan Haskins (1,288 yards) and have another back in range in Blake Corum (939 yards). All five positions earned all-conference honors, with four of the five starters earning first or second-team accolades: Stueber (1st team), Hayes, Vastardis and Zinter (2nd) and Keegan (honorable mention).

The Trophy
The Joe Moore Award trophy, crafted by legendary sports sculptor Jerry McKenna, is the largest trophy in college football, weighing more than 800 pounds, is more than five feet wide and stands nearly seven feet tall. The trophy has been made available to Michigan to display on their campus until the 2022 winner is announced.

The Joe Moore Award is named after Joe Moore, widely regarded as one of the best offensive line coaches in college football history, and is the only major college football award to honor a group or unit. The award annually recognizes the nation’s Most Outstanding Offensive Line Unit that best display the fundamental and historical aspects of great offensive line play: Toughness, Effort, Teamwork, Consistency, Technique, and Finishing.

Voting Committee
The Joe Moore Award voting committee is comprised of 13 individuals who are highly knowledgeable about offensive line play, including former linemen, coaches, talent evaluators and media analysts. This group conducts in-depth analysis by reviewing game tape every week of the season to assess both the fundamentals and subtleties of overall O-line performance.

The 2021 voting committee includes Chairman Cole Cubelic (Auburn, SEC Network); Charles Arbuckle (UCLA, Indianapolis Colts); Randy Cross (UCLA, San Francisco 49ers); Gerry DiNardo (Notre Dame, head coach at LSU); Mike Golic, Jr. (Notre Dame, NFL, ESPN); Harry Hiestand (Joe Moore disciple, NFL and College O-line Coach); Barrett Jones (Alabama, St. Louis Rams); Duke Manyweather (Humboldt State, player and coach; founder of OL Masterminds); Geoff Schwartz (Oregon, Carolina Panthers); Sam Schwartzstein (Stanford, XFL rules creator); Phil Steele (publisher of Phil Steele’s College Football Preview, ESPN); Aaron Taylor (Notre Dame, Green Bay Packers, CBS Sports); and Lance Zierlein (NFL draft analyst, NFL.com and Prospects to Pros podcast, The Athletic).

Past Award Recipients
Past recipients of the Joe Moore Award include the offensive lines of the University of Alabama (2015), the University of Iowa (2016), the University of Notre Dame (2017), Oklahoma University (2018), LSU (2019), and the University of Alabama (2020 – first repeat winner).

What Would A 16-Team College Playoff Look Like? SGPN Simulates It For Us

Sports Gambling Podcast Network’s college football-loving experts will take matters into their own hands these next few weeks by conducting a 16-team, Football Bowl Subdivision (FBS) playoff tournament to determine a national champion from among all the top-tier teams that earned an opportunity to win it all.      

Frustrated by decades of indecisiveness from the New Year’s Day Bowl Games and the NCAA powerbrokers, the top-tier sports prognostication and analysis platform will select the 16 most deserving teams, seed them and simulate the entire tournament of games using the EA Sports Madden NFL 16 game for Xbox and PlayStation.  The entire process will be unveiled at www.sportsgamblingpodcast.com 

 with announcement of the 16 teams scheduled for December 27.  Results of the games will be reported regularly thereafter with the champion to be determined and announced on Monday, January 9, the day before the College Football Playoff Championship Game in Indianapolis. 

“College football’s decision-making hierarchy is stuck in the mud,” added SGPN college football expert Colby Dant.  “The Football Championship Subdivision (FCS) has been doing this since the mid-80s.  That proves it’s doable.  I can speak for our followers that we don’t want eight or 12 teams.  Let’s go to 16 and make college football the blockbuster spectacle that it should be.”      

SGPN will convene Dant, Green, co-founder Ryan Kramer and other experts among its 50 contributors to make the call on the 16 teams, including all of the 10 FBS conference champions.  Common sense will dictate most of the other six and they will use the Associated Press Top 25, the NCAA FBS Top 25 Rankings and their own rankings and power ratings to determine the final few.  Game simulations will begin before the end of December and results will be reported on the website and in the podcasts along the way, leading into the second week of January.      

Dant is the host of the College Football Experience podcast, the popular offering that has picked and analyzed every FBS game and many FCS games since 2017.  Dant, podcast contributor PattyC, Green and Kramer are routinely among the highly-ranked handicappers amid the hundreds of experts participating in the college football category fantasy and game selector aggregation website Tallysight.    

The only major independent sports wagering media network that places a premium on entertainment value and free user content, SGPN achieved a 30 per cent year-over-year increase in total downloads during the course of 2021, exceeding three million total during the 12 month period.         

SGPN content is most readily available on the SGPN App, available on all devices and downloadable at Apple’s App Stone and Google Play Store or via www.sportsgamblingpodcast.com.    

Sports Interaction Becomes National Lacrosse League’s Official Sports Betting Partner In Canada

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, announced a partnership with Sports Interaction as the official sports betting partner in Canada. The deal will launch today on NLL broadcasts on TSN throughout Canada.

“We have been developing the NLL Sports Betting platform as a new line of business throughout the last 20 months and betting partners are a key part of the platform. We are excited and honored to bring back a renewed relationship with Sports Interaction that will take our collective marketing efforts to a new level and grow our respective businesses through an engagement platform for our fans as our Official Canadian Sports Betting Partner,” said NLL Commissioner Nick Sakiewicz. “We know this partnership will continue to grow our engagement with casual and diehard fans of the NLL, as well as attract new fans who enjoy and have become fans of the high voltage action and fast pace of the NLL game.”

“Lacrosse is part of our heritage and a sport very close to our hearts. For centuries, Mohawks have bet on lacrosse games and we are proud to partner with The NLL and its fans because they share our passion and epitomize everything that is great about the game.” said Dean Montour, CEO of Mohawk Online, operators of www.sportsinteraction.com

Sports Interaction will be prominently involved in TSN’s NLL broadcasts by entitling the League’s Game of the Week. These select games will be aired across TSN’s linear channels throughout the regular season. Sports Interaction will also receive exposure in arena for NLL games in Canada, and the partnership will be supported on all NLL social channels. Integrations will begin with this weekend’s games.

For the most up to date information and breaking news, sign up for the NLL newsletter at NLL.com. Also follow Deputy Commissioner Jessica Berman and Commissioner Sakiewicz on Twitter @JessicaBerman1 and @NLLcommish, respectively.

Antonio Gates, Fanduel And Lupus Research Alliance Partner On A Daily Fantasy Contest To Fund Research

In support of the millions of people living with lupus, FanDuel has partnered with the Lupus Research Alliance and Legendary Chargers Tight End, Antonio Gates for a “Super Duel for a Difference” daily fantasy contest on FanDuel to help fund research for a cure for lupus. ​

Duel for a Difference, a signature FanDuel initiative, is a daily fantasy contest where entry fees are donated back to a charity or organization. FanDuel often partners with a celebrity or pro athlete to support these initiatives by playing against customers in the contest, and identify organizations the celebrity is passionate about.

The Super Duel for a Difference contest with Antonio Gates will take place for the Kansas City Chiefs vs. Los Angeles Chargers game on Thursday night, 12/16/21. The contest will cost $5 to enter, and FanDuel will be donating all entry fees from the contest back to the Lupus Research Alliance, a cause that has a close personal connection for Gates. Gates will draft his own team and play alongside everyone, and the winner of the contest will receive two tickets to Super Bowl LVI in February.

For more information about Duel for a Difference, and to sign up, donate and play, please visit https://www.fanduel.com/games/68565/contests/68565-253048613/enter.

Inside Edge Partners With BetMGM And Sports Alerts, Launches Product For Fans

Inside Edge, Inc., a leading provider of in-depth sports analytics products for teams and media, is expanding its offerings into the sports betting industry through partnerships with BetMGM and Sports Alerts, and the launch of its first product for fans, My Inside Edge.

In September 2021, Inside Edge kicked off a 2-year partnership with BetMGM, a leading sports betting and digital gaming entertainment company. Inside Edge’s Remarkable insights will power BetMGM’s MLB, NFL and NCAAF game notes in a unique way, helping to drive more traffic, and ultimately, increase handle. Remarkable is patented AI technology that analyzes sports data and unveils unique performance insights that are fully-automated and produced both pregame and in-game.

Inside Edge is also partnering with Sports Alerts, a scores and statistics app, as one of the mobile app’s game experts. Users will have access to Inside Edge’s MLB and NFL products including Reasons, which predicts which team has the advantage, and 5-Star Picks, IE’s pick to win against the spread.

After serving media and sports teams for over 27 years, Inside Edge launched its first product for fans, My Inside Edge. The site provides sports bettors and daily fantasy players with free matchup-specific insights and projections to build winning lineups and make confident decisions. Insights include Daily Fantasy Player Cards, Inside Edge’s pick to win against the spread and Reasons one team has the advantage.

“As Inside Edge continues to innovate and expand our offerings, we are excited to make our debut in the sports betting world in partnership with industry leader BetMGM, and the fantastic mobile app developer, Sports Alerts / Luno Software. The power of our Remarkable insights engine in combination with their engaged users creates an elevated experience for fans and sports bettors,” said Inside Edge CEO Randy Istre.

SGPN Outpaces Industry Growth Projections With Almost 3 Million Downloads In 2021

Sports Gambling Podcast Network (SGPN), the only major independent sports wagering media network that places a premium on entertainment value and free user content, will clobber industry growth projections with a 30 per cent year-over-year increase in total downloads during the course of 2021.

According to the podcast analytics website Megaphone, SGPN has amassed a total of 2,848,068* downloads since January, led by the popular Sports Gambling Podcast, which focuses on the most prominent games and issues of the day with selections, analysis and opinions of co-founders and rising stars Sean Green and Ryan Kramer.  SGPN expects to hit three million downloads by the end of the year.

SGPN launched eight new podcast feeds this year and has seen marked growth in unique visitors, YouTube views and podcast audiences thanks in part to its affiliation with the BlueWire Podcasts distribution network.  SGPN’s 30 per cent growth over 2020 compares favorably to the industry-wide podcast consumption growth of 17 per cent reported by prominent media research company Edison Research of Somerville, NJ. http://www.edisonresearch.com/wp-content/uploads/2021/03/The-Infinite-Dial-2021.pdf 

Unlike the clutter of football- and basketball-specific podcasts and offerings that leverage the prominence of legacy brand network- or betting house-affiliated offerings, SGPN has grown organically and now provides personalities and content from some 50 expert contributors covering all aspects of 10-plus sports, including international soccer, boxing/MMA and fantasy sports.

“The industry battle for eyeballs and listeners in our space is as fierce as it is among the wagering houses who spend millions of dollars to acquire account deposits,” stated Green, the Philadelphia area native now working out of his SGPN Studios in Los Angeles.  “SGPN is free.  We’re happy to serve the growing number of sports wagering enthusiasts at no cost with sophisticated picks, analysis, commentary and deep-dive detail.  Now, our growth shows that it is appreciated and we’re ready to build on that success using our tried-and-true formula heading into 2022, when we’ll be celebrating our 10th anniversary.”   Green provides NFL picks on a weekly basis for Burb Media in Philadelphia and is a favored sportstalk radio guest on shows around the country.   

Also a working stand-up comic in the Los Angeles region, Green used his immersive knowledge to win $200,000 in a DraftKings Daily Fantasy Football (DFS) competition in 2017, enabling him to enhance the SGPN facilities and branding initiatives.  The following year, the Professional and Amateur Sports Protection Act of 1992 (PASPA) was struck down by the courts and the current blizzard of growth ensued.  Still, fewer than half of the states have legalized sports wagering, so the industry has tremendous expansion ahead, a huge positive for SGPN and other established players.

cover image: Sean Green, Ryan Kramer (SGPN Photo)

BitFire Enters Into Three-Year Agreement With National Lacrosse League

The National Lacrosse League (NLL) and BitFire Networks announce a new three-year partnership to present the next three seasons of play, starting with the current 2021-2022 season.

A worldwide audience will watch as these matchups take place all across the U.S. and Canada and are broadcast by ESPN and TSN. The multi-year agreement ensures that BitFire will play a key role in the production and distribution of NLL games, starting with at least 120 games in year one alone.

The National Lacrosse League is a men’s professional box lacrosse league in North America, with fifteen teams: ten in the U.S. and five in Canada. The 2021-22 season represents a transformative year in the 35-year history of the NLL. Recently, the league announced multi-year, multi-platform media rights partnerships with ESPN and TSN, bringing the game’s reach to its largest potential audience ever, more than 100 million fans, establishing the league as a force in the North American sports space.

With a commitment to live sports production that brings viewers closer to the action than ever before, BitFire and the NLL are employing a centralized broadcast production workflow, with BitFire’s Network playing an integral role in supporting the League’s production partners. Utilizing a minimal on-site footprint at each of the teams’ respective arenas, a robust remote production solution was developed to ensure the League’s live content is captured and distributed in a high-quality and consistent manner.

“This partnership with the National Lacrosse League exemplifies how innovative and technically complex sports production has become,” said Bob Sullivan, CEO of BitFire. “Our agreement will ensure the League’s dedicated fans won’t miss any of the fast-paced action by providing a best-in-class broadcast quality experience.”

“Centralized remote production is fast becoming an industry standard for national sports broadcasts with the goal of improving production quality and consistency in a cost-effective manner,” said Joel Feld, NLL Executive Vice President, Broadcast and Content. “In Week 1 alone, we produced seven games, six in the same window. BitFire seamlessly delivered every game to eight takers, including national partners ESPN and TSN, and to the teams’ local partners.”

“The agility and flexibility of BitFire’s transmission network is allowing the NLL to take a big leap forward in the quality and scale of its broadcast delivery,” notes Edward Derse, the NLL’s broadcast operations and technology consultant. “BitFire allows us to provide greater value to the league and its individual teams by allowing us to produce remotely and deliver NLL broadcasts seamlessly and economically to all takers, including the teams themselves.”

BitFire will provide feeds from each venue to NLL production partners, TV networks, local TV stations, regional sports networks and OTT destinations across the United States and Canada. This allows production partners to remotely switch games and produce more than one game simultaneously. The communication component is critical in that BitFire provides the audio, video and communications for each game.

“Our work with the NLL is a custom solution, created by a team of broadcast experts,” added Sullivan. “This partnership shines a global spotlight on our solution-focused capabilities by creating the vision that our partners demand.”

BitFire is working on this new agreement in partnership with the league’s broadcast team, DOME Productions, Freedom Broadcast Group, DRAGONFLi Media Technologies and the league’s 14 active teams and venues spread out across the U.S and Canada.

With the addition of the NLL to its client roster, BitFire’s continued growth by providing superior, scalable, and end-to-end live transmission and production solutions.