Category Archives: Sidebar Featured

Castrol Continues Support for Roush Fenway Keselowski Carbon Neutrality 

Roush Fenway Keselowski Racing (RFK) is proud to announce it is bringing back the carbon neutral No. 6 Ford powered by Castrol at Talladega Superspeedway on Sunday, April 24. RFK Co-owner and driver Brad Keselowski will be behind the wheel of the Castrol Mustang in the now iconic all-white paint scheme. RFK became the first carbon neutral NASCAR race team in 2021.  

The initiative is part of Castrol’s ongoing relationship with RFK and is another step toward supporting its partners in achieving their lower carbon ambitions. RFK continues to make strides on its carbon neutral journey, having been able to achieve reductions across Scope 1, 2 and certain 3 emissions associated with the team and in accordance with internationally recognized PAS2060 standard that RFK utilized in becoming carbon neutral.   

RFK achieved a 40% reduction in absolute carbon emissions from Scope 1 and 2 (twice their initial goal of 20%) and a 23% reduction in absolute Scope 3 emissions. Reductions at these levels were planned for 2022 but achieved a full year ahead of schedule. *  

Beginning at the Talladega race both RFK cars will be using motor oils specially formulated for RFK by Castrol with more than 50% RRBO (re-refined base oil).  Re-refined oil, on average, is 50% lower lifecycle carbon emissions vs. ordinary/conventional oil.** 

Prior to the race on Sunday, Castrol will lead a community-wide clean-up with Keselowski and fellow RFK driver Chris Buescher, who pilots the No. 17 car, on Friday April 22 (which is also Earth Day) in Oxford, Ala. Fans across the country are invited to join in the efforts by posting pictures to Instagram of their own clean-ups with the hashtag #drivingforchange for a chance to win Keselowski’s race-worn, fire suit.  Consumers must post pictures of their local clean ups by May 8.   

“Since RFK’s milestone commitment to carbon neutrality last year, we at Castrol have continued to look for ways to help drive change and to support our partner RFK,” said Castrol’s Vice President of Marketing, Americas Rayne Pacek. “And we’re excited to get fans involved this year in the community clean up and to have Chris and Brad leading the charge in Oxford, in addition to raising awareness on the track.” 

Speaking about RFK’s carbon neutral journey Brad Keselowski said, “None of us can change the world overnight by ourselves, but every bit counts and I’m proud to be working alongside Castrol to raise awareness. I hope that RFK and Castrol can help inspire others and help to drive change.” 

“We’re thrilled to work with both Castrol and RFK to help make Oxford, Ala., even more beautiful,” said Alton Craft, Mayor of Oxford, Alabama. “We hope that our efforts can help inspire fans across the country to chip in – a chance for them to win Brad’s white fire suit doesn’t hurt, either!”

Anyone interested in learning more about Castrol’s #drivingforchange initiative should go here.  

* Reductions were made in accordance with the BSI PAS2060 standard for carbon neutrality, whereby an organization commits to reduce carbon emissions within their measured boundary and to report on that progress. Both the measured boundary and emission reductions have been assessed in accordance with BSI PAS2060 and the achievement of carbon neutrality has been assured by ERM CVS, a third-party assurer. RFK’s QES available upon request.

NABC, WBCA Back New Coach-Powered Media Company

Inspired by coaches from college basketball and beyond, an influential team of participants has announced the launch of and investment in Coaches+, a new media company that will develop and produce premium content and intellectual property while partnering with the widest range of distribution platforms to engage audiences globally.

Coaches+ is backed by the National Association of Basketball Coaches (NABC) and the Women’s Basketball Coaches Association (WBCA), organizations that combined represent more than 8,000 coaches across all levels of college, scholastic and youth basketball. The NABC and WBCA share an associated audience footprint of more than 190 million college alumni and more than a billion fans and followers on social media.

Coaches+ content initiatives currently in development include premium TV programming and podcasts, live games and events, philanthropic projects, education and instructional curricula, media collectibles and a “Coaches Creator” program to provide new opportunities and resources to coaches at every level.

NABC Executive Director Craig Robinson laid out the vision for Coaches+ to the organization’s membership at the NABC Convention, being held in New Orleans alongside the Men’s Final Four.

“The NABC is thrilled to take part in the launch of Coaches+, and we’re confident that this new initiative will create tangible benefits for our members from all levels of the sport,” Robinson said. “The ability of Coaches+ to develop and produce high-quality content will amplify our coaches’ unique stories and the NABC’s core values of leadership, education, inclusion, service and advocacy.”

As part of announcements at their respective organizations’ annual conventions, Robinson and WBCA Executive Director Danielle Donehew introduced a new Coaches+ funding round, backed by investments from the NABC, the WBCA and a group of individual investors.

“The impact and influence of coaches has never been more evident or important,” Donehew said. “Our investment and enthusiastic participation in Coaches+ is about our commitment to create new opportunities for our coaches and WBCA members in the always-evolving media ecosystem.”

Coaches+ was incubated in partnership with and additional investment from TeamWorks Media, a content studio based in Chicago that has developed and produced a wide range of award-winning sports programming, media properties and “in real life” content experiences.

“The best content has always been a mix of accessibility, authenticity and authority, which also happens to be qualities shared by the best coaches,” TeamWorks Media co-founder and CEO Jay Sharman said. “Coaches+ is a unique opportunity to create the highest level of programming that engages the widest range of passionate audiences through powerful, meaningful stories.”

For the remainder of 2022 and into 2023, Coaches+ will be accelerated out of TeamWorks Media’s studio in downtown Chicago, ahead of the selection of a location for a permanent Coaches+ studio and event space.

For more information, visit coachesplus.com or follow the company on social media (@coachesplus).

Milwaukee Tops Minnesota For Championship As Strat-O-Matic Simulates 2022 Baseball Season, Playoffs

As fans eagerly await the delayed start of the 2022 baseball season, Strat-O-Matic (@StratOMatic), the market leader in sports simulation, just can’t wait to deliver its preseason simulation on what was supposed to be Opening Day today across North America. Fans in Milwaukee and Minnesota will be particularly excited to learn that Strat-O-Matic sees the two squaring off in the championship, with Milwaukee taking a seven-game classic for its first title.

Los Angeles stars Mike Trout (45 home runs, .315/.424/.617) and Trea Turner (113 runs scored, .325/.386/.513) won the A.L. and N.L. MVP awards, respectively, while New York’s hurlers Gerrit Cole (15-9, 2.66 ERA, 245 strikeouts) and Jacob deGrom (17-4, 2.14 ERA, 269 Ks) were the A.L. and N.L. Cy Young winners. 

In addition to today’s look at the full 2022 season, Strat-O-Matic will conduct a daily “Strat-O-Matic Game of the Day” simulation featuring an interesting matchup, beginning with the rival Boston vs. New York contest on April 7. Fans can follow on the Strat-O-Matic website (https://www.strat-o-matic.com) as well as its social media outlets.

In 2021, Strat-O-Matic’s Opening Day simulation correctly tabbed Atlanta as the champion, with seven of the 10 playoff teams correct. Three of the playoff seeds were pegged exactly right, with St. Louis losing the Wild Card game, the home run leader clubbing 48, Julio Urias as the major league wins leader, and Atlanta beating Milwaukee in the NLDS on the way to the title.

In this year’s simulation, Milwaukee won the N.L. Central at 96-66, earning the No. 3 seed. Under the new playoff format, Milwaukee topped third wild card and No. 6 seed San Francisco, two games to none, then upended No. 2 New York, 3-1, and defending champion and No 5 Atlanta in seven games before the dramatic seven game win over Minnesota, the A.L. No. 1 seed that had swept second Wild Card Toronto in three games and No. 2 New York in four to get to the championship.

“Strat-O-Matic has a long tradition of getting our season simulation to fans on Opening Day, and we didn’t want to let the delay keep us from that,” said Hal Richman, Strat-O-Matic founder. “We are particularly excited about the added wrinkle of the ‘Strat-O-Matic Game of the Day to keep fans of every team engaged in the biggest matchups on the schedule.”

cover image: Corbin Burnes (Flickr/Ian D’Andrea)

SGPN To Award $1,000 Cash To Winner Of Final Four 10-Question Contest

The Sports Gambling Podcast Network (SGPN), the leading independent and free content platform for the wagering public, is celebrating the Final Four with another free contest, guaranteeing $1,000 to the winner of a 10-questions competition. Competition link: www.sportsgamblingpodcast.com/finalfour.

The participant who answers the most questions correctly will get the money and the contest is available on the SGPN App. The contest is underway and the SGPN App is downloadable at Apple’s App Store, the Google Play Store, and from www.SportsGamblingPodcast.com. Participants are asked subscribe to the Sports Gambling Podcast YouTube channel, follow the Sports Gambling Podcast on Twitter and follow the Sports Gambling Podcast on Spotify.

Devised by the SGPN team of college basketball experts, here are the questions:

  1. Villanova vs. Kansas ATS – Pick One Team
  2. Villanova vs. Kansas Total – Pick One Number
  3. UNC vs Duke ATS – Pick One Team
  4. UNC vs Duke Total – Pick One Number
  5. Who will have the most total points in the Final Four? – Pick One Team
  6. Will there be a lead change in the final 10 seconds? – Yes or No
  7. Team with highest 3-point percentage – Pick One Team
  8. Most Outstanding Player – Pick One Player
  9. Championship Winner – Pick One Team

10.Total Points in Championship Game (TieBreaker) – Pick One Number

Ones Basketball Association Unveils Schedule and Venues for First Season of One-on-One Basketball

Seven-time NBA All-Star, Basketball Hall-of-Famer, and entrepreneur Tracy McGrady today unveiled the regional schedule and venues for the launch of the Ones Basketball Association, a first-ever elite competition that will celebrate the most skilled one-on-one players on the planet.

The first year of regional competition will take place in seven cities across the United States, beginning the weekend of April 30th in Houston and concluding in June. The 2022 Finals for the Ones Basketball Association will take place in July.

McGrady has also announced that media and sports industry veteran Jeffrey Pollack has signed on as a strategic advisor to help lead business planning and operations and create best-in-class events and experiences.

“Our goal this year is to test and preview how we should best spotlight and celebrate the competition, raw athletic talent, and extraordinary skills of these young rising stars,” McGrady said. “We are proud to partner with Jeffrey Pollack, who will help us develop our game plan on and off the court. His input is already invaluable to me, as we take our first steps as a startup league and set the foundation for a global basketball property that will create more opportunities for athletes and fans and tell new basketball stories.”

“In many ways this is the first-ever pop-up sports league,” said Pollack. “We are moving fast, tipping off quickly, and excited to publicly share our proof-of-concept with the basketball community and sports industry. Early feedback will be vital to our planning efforts, and we are ready to test, listen, and learn throughout this first season. Players, fans, and partners will have a rare opportunity to co-create the Ones Basketball Association with Tracy and our team, and it’s exciting to help launch a new celebration of basketball excellence.”

Elissa Grabow, McGrady’s long-time business manager, has also joined the leadership team to help turn McGrady’s vision into reality. “Working for Tracy McGrady for the past 25 years has been the ride of a lifetime and this journey is a true labor of love,” said Grabow. “Tracy is inspired and focused and it all comes from the purest place: his heart. It is an honor to be on this team and help develop the Ones Basketball Association into something special that we believe will build community, provide hope and opportunity, and create a new way to fall in love with the game of basketball.”

Beginning in April, seven cities across the United States will host a two-day, regional, 32-player round-robin knockout tournament with athletes aged 18 and up who are currently not under an NBA contract and have not been on an active NBA roster for more than 164 games (equivalent to two NBA regular seasons). The participants will come from a combination of open-sourced video submissions and the advice of basketball insiders. The aim is to welcome both best-in-class talent and players who may still be under the radar of most basketball fans. The inaugural events this year will feature only men, and women will be welcomed as equal participants as soon as 2023.

The regional tournament schedule for the first season of the Ones Basketball Association season is:
· Houston, April 30-May 1 (The Dub Sports Zone, Richmond, TX)
· Atlanta, May 7-8 (CORE4 Atlanta, Chamblee, GA)
· Chicago, May 21-22 (Chicago Hope Academy Athletic Center, Chicago, IL)
· New York City, May 28-29 (Major R. Owens Community Center hosted by New Heights, Brooklyn, NY)
· The DMV, June 4-5 (The St. James, Springfield, VA)
· The Bay Area, June 11-12 (The Ultimate Fieldhouse, Walnut Creek, CA)
· Los Angeles, TBD (TBD)

The winner of each regional tournament will take home a $10,000 cash prize along with an invitation to the Finals, which will see 21 players (the top three from each region) compete for a chance to win a $250,000 grand prize and be crowned “Ruler of the Court.”

Venues this first year will have very limited public seating, in order to keep the current focus on the athletes, their stories, and the competitive format.
Jeffrey Pollack is a sports business executive and Emmy-Award winner with more than 25 years of leadership experience driving catalytic change, growth, and innovation for family-owned, private-equity-backed, and corporate-based ventures. He was most recently President and CEO of the XFL.

Pollack has been lauded for helping businesses and brands rethink, recalibrate, and evolve, and he has held both executive and advisory roles with the NBA, NASCAR, World Series of Poker, Professional Bull Riders, and Los Angeles Chargers. Pollack is founder of The Sports Business Daily, the original daily trade publication for the sports industry.

The field for each regional tournament, along with content and media partners, elite player ambassadors, and details about the 2022 Finals, will be announced in the coming weeks.

Follow Ones Basketball Association at https://www.obahoops.com/.

National Lacrosse League Championship Sets Whirlwind Seven-Week Playoff Schedule Outline

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced the outline of the 2022 Playoff schedule, which runs up to seven weeks from May 5 through June 20. Under the new expanded playoff format instituted for this season, the top four teams in the East, top three teams in the West and one wild card team with the next best record qualify. With 34 games on the schedule to determine playoff spots and seeds, the Chase to the Championship begins tomorrow, March 31 when the Philadelphia Wings host the East Conference leading, Buffalo Bandits, the first and only team to qualify thus far.

Media partners ESPN and TSN will provide live broadcasts of every game (beginning with the single-elimination quarterfinal matchups held May 5-9. The first game of the best-of-three Conference Finals is set for the following week (May 12-16), with Game 2 (May 19-23) and Game 3 (if necessary, May 26-30) set to close out the month (dates subject to change).

The best-of-three NLL Finals will take place June 2-6, June 9-13 and June 16-20 (if necessary). Exact dates and the TSN and ESPN broadcast schedules for all rounds will be announced once the teams have clinched playoff home games in each series.

“With a month left in the season, every team is still in the playoff hunt and all but one slot is still up for grabs,” said Jessica Berman, NLL Deputy Commissioner. “The Chase to the Championship gives every one of those games playoff implications, and fans are excited to watch their favorite teams vie for the title.”

For the latest scores and developments in the National Lacrosse League, please visit: NLL.com and find the NLL on Facebook, Instagram and Twitter.

For Soccer Ventures and American Outlaws Announce Strategic Partnership

For Soccer Ventures (FSV), the largest independent soccer media and experiences company in the United States, has established a first-of-its-kind Preferred Partnership with The American Outlaws (AO), a 20,000-member organization dedicated to supporting U.S. Soccer women’s, men’s, youth, and extended national teams. This partnership provides AO access to the incomparable soccer-focused creative, content and commercial resources of FSV as both organizations look to partner with brands, platforms, and publishers to grow the sport of soccer in the United States.

“Our North Star is to grow the sport of soccer in the United States, and no one has done more to establish fandom in the grassroots than the American Outlaws. It has been our goal since our founding to find ways to work with and support AO, and we couldn’t be more excited with this opportunity,” said John Parker, FSV Chief Operating Officer and former American Outlaw chapter president. “With this Preferred Partnership, AO and FSV will work together to develop opportunities for brands, platforms, and partners who wish to invest in the growth of soccer in America in such a way that we can provide further value for AO membership as well as its philanthropic arm, AO Impact, much like we did in our previous partnership.”

For Soccer Ventures will immediately begin work with AO leadership to innovate and develop opportunities that prioritize the fan experience and growth of chapter-based support of the US national soccer teams. FSV will then represent these opportunities on behalf of AO with brand, platform and publishing partners.

“In recent months, our relationship with FSV not only has benefited our members by providing easier access to viewing our away World Cup qualifiers, but also helped us create opportunities for our greater community to enjoy the game we love by funding AO Impact-funded programs,” said Justin Brunken, AO President and co-founder. “We’re excited to work with FSV to identify more opportunities with partners that provide value to our members – and who provide our 200-plus chapters with programs that will grow local support for all U.S. National Teams.”

FSV is coming off a record year of growth in 2021. This growth includes the acquisitions of Alianza de Futbol (the largest Hispanic soccer program in America), Footycon and The Association (first of its kind soccer-meets-lifestyle festivals and events series), and the launch of the Black Star Initiative. FSV also partnered with some of the biggest brands in the world: adidas, Pepsi, Lays, Verizon, CBS Sports/Paramount+, Allstate, EA Sports, Ford, Topps, Umbro, Chevron and Gatorade.

Founded in 2007, the American Outlaws is the largest unofficial supporters group of the U.S. women’s, men’s, youth, and extended national teams. A nonprofit organization, its members work to build a community around soccer in the 200+ communities its chapters call home. You can find AO supporting the national teams behind the goal of every U.S. Men’s and Women’s National Team game.

Celsius Sponsors Live Fast Motorsports for the Folds of Honor QuikTrip 500 at Atlanta Motor Speedway

Live Fast Motorsports (LFM) and CELSIUS announced on Feb. 16, 2022, their second-year partnership for the 2022 NASCAR Cup Series racing season. Today the two companies announced that CELSIUS will be the primary sponsor for LFM at Atlanta Motor Speedway, Sun. Mar. 20, for the Folds of Honor QuikTrip 500 race.

Celsius is a better-for-you alternative to traditional energy drinks with clinically proven function which provides essential energy. Celsius is a global top-selling lifestyle fitness drink featuring zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial flavors or colors. Consumed by athletes all over the world, CELSIUS contains seven essential vitamins providing a sustained energy source for everyone’s fitness goal.

“Celsius is honored to enter their second year of partnership with Live Fast Motorsports,” said John Fieldly, President and Chairman of Celsius. “CELSIUS is a fitness drink that drives performance and provides that essential energy to fuel Live Fast Motorsports. Celsius was created to help people LIVE FIT, exceed their goals, and elevate their everyday lives. We are proud that LFM co-owner, Matt Tifft, co-owner and NASCAR Cup series driver, B.J. McLeod, and their team trust our products to bring out their best energy to perform all-season long.”

LFM and Celsius are excited to release the new co-branded paint scheme featuring Celsius’ popular sparkling orange flavor beverage on the lower rear quarter panel. This new electrifying design has both teams hyped up for the competitive Atlanta race.

“Our Live Fast Motorsport’s team couldn’t be more enthused about this second-year partnership and Celsius themed paint scheme for the Folds of Honor QuikTrip 500.” said co-owner of Live Fast Motorsports, Matt Tifft. “On hot long race weekends, Celsius always provides the refreshing taste and stable energy that our team needs to stay hydrated and succeed on the track. That’s why our team’s cooler is always stacked with various flavors on race weekends. It’s the perfect pick-me up and even friendly to my low-carb lifestyle.”

“There’s not a time you’ll see me walking around the track on race day without a Celsius,” said co-owner and driver, B.J. McLeod. “Many energy drinks are high in sugar or often give the shakes, but Celsius helps keeps me energized and focused during both my workouts and races.”

LFM and Celsius are excited to hit the track at Atlanta Motor Speedway and promote a high energy sustainable lifestyle to our fans through the race. Tune-in on Sun. Mar. 20, 2022 at 3 PM EST to watch the Folds of Honor QuikTrip 500 on FOX.

For more information about Celsius, please visit http://www.celsiusholdingsinc.com

ESPN, Genius Sports Announce Immersive Experience For The 2022 NCAA Division I Women’s Basketball Championship

Genius Sports Limited (“Genius Sports”) (NYSE:GENI), the official data and technology partner that powers the ecosystem connecting sports, betting and media, today announced a collaboration with ESPN for the NCAA Division I Women’s Basketball Championship using AI-powered tracking data and live video augmentations.

Through its Second Spectrum division, Genius Sports will provide ESPN and consumers with the first live augmented video feeds for women’s basketball, delivering new levels of interactivity and insight to a rapidly growing audience. ESPN will be able to select from a suite of data-driven visualizations, including split-second shot probabilities and distances to 3-point special effects, captured through optical tracking technology that identifies and delivers the precise coordinates of every player and the ball, 25 times a second.

Genius Sports’ technology and augmentation solutions will be utilized during the Women’s Final Four and National Championship games, when this year’s champion is crowned Sunday, April 3 (8 p.m. ET) at the Target Center in Minneapolis, Minnesota. Fans will be able to experience the Second Spectrum enhancements as an alternate viewing option in addition to ESPN’s traditional telecasts of each game.

“Expanding our relationship with Second Spectrum to support of the Women’s Tournament and their fans is another exciting first for us,” said Kevin Lopes, ESPN Vice President, Sports Business Development & Innovation. “The augmented feeds for the NCAA Women’s Final Four and National Championship game will provide fans with an exciting viewing option that leans into innovative stats and visuals.”

ESPN will also have access to Genius Sports’ unique Insight tool, generating advanced statistical insights on individual teams and players. As the Official Optical Tracking Provider of the NBA, Second Spectrum has worked closely with ESPN for the last six years, capturing rich tracking data and delivering augmentations as well as helping to power the first-of-its-kind ‘Marvel’s Arena of Heroes’ alternate broadcast on ESPN in 2021.

“It’s appropriate that during this Women’s History Month we make this announcement with ESPN to bring immersive, player tracking technology to ‘March Madness’ on the Women’s Basketball side. The days of women’s sports being considered second class are behind us,” said Mark Locke, CEO of Genius Sports. “We are proud to work with ESPN, through the best-in-class work Second Spectrum does, to give the millions of fans young and old, an immersive experience for March Madness that will set a new course not just for the NCAA Championships, but for all of sport that is played by women the world over. It is a new high bar that we will push, and there is no better place to raise that bar than the NCAA Women’s Basketball Tournament with ESPN.”

Genius Sports is the exclusive supplier of official NCAA data, having worked alongside the governing body since 2018 to develop NCAA LiveStats, the NCAA’s official tool for the collection, management and distribution of game statistics. Genius Sports is the Exclusive Supplier of Official NCAA Data having worked alongside the governing body since 2018 to develop NCAA LiveStats, college sports’ official tool for the collection, management and distribution of game statistics. NCAA LiveStats will be courtside at every game of the NCAA DI Women’s Basketball Championship, capturing every shot, dunk, rebound, assist and more.

New York Mobile Handle Could Reach $400 Million For First NCAA Tournament

ew York already has hit the heights since launching mobile sports wagering in mid-January. Now the Empire State will make its first descent into madness.
March Madness, that is.

When the New York State Gaming Commission releases its full February figures, the state’s two monthly handles of 2022 will rank first (January) and second (February) in the all-time national post-PASPA era that began in 2018. Not everyone anticipated such a fast start, with many expecting New York to need time to mature before reaching the top of the list and becoming, in the words of Frank Sinatra, “A-number one.”

The Super Bowl, which is the largest single sports betting event in the U.S., has come and gone, and conventional wisdom suggests New York generated the highest handle of any state — but nobody knows for sure, since the NYSGC did not provide official handle and revenue figures from the game. March brings the NCAA Tournament, joining the Super Bowl in the top two of annual betting events and unmatched in terms of drama coming from all angles at a frenetic pace over the course of three-plus weeks.
The largest unofficial betting event in the form of office pools now takes center stage in legal fashion in New York. Eight mobile operators, entrenched to varying degrees, will offer Final Four futures wagers and more, plus various betting lines on up to 66 of the tournament’s 67 games.

After bettors showed a monstrous appetite for the Super Bowl, wagering will again be robust throughout the final two weekends of March and the first one in April. After examining weekly mobile handle figures in New York since launch, basketball-specific wagering across multiple states from 2019 through 2021, and other assorted factors as points of comparison, NY Online Gambling projects mobile betting handle in the Empire State on the NCAA Division I Men’s Basketball Tournament will be between $375 million and $400 million.

That’s wagers to be placed at legal online sportsbooks in New York after the NCAA announced the seeds and brackets on Sunday. Using the industry standard win rate of 7%, mobile operator revenue from that handle would range from $26.3 million to $28 million. With New York’s 51% tax rate on mobile revenue, the state would receive between $13.4 million and $14.3 million.

The NCAA Tournament vs. The Super Bowl
Projecting the Empire State’s NCAA Tournament handle can be challenging. New York has generated weekly handle that would rank in the top 10 nationally for monthly handle every full week since launch. The nearly $360 million in handle for the week ending March 6 was the fourth week in five that New York has posted handle between $350 million and $360 million.

The outlier in that stretch was Super Bowl week, in which handle totaled $472.1 million. The NYSGC does not break out handle by sport or divulge any specific wagering information about the game, but the Super Bowl handle may have been at least $200 million. That is a reasonable, conservative estimate, given Nevada set an all-time high with nearly $180 million wagered on the game and New Jersey went from $117.4 million in 2021 to $143.7 million this year despite all those Manhattanites no longer needing to cross the Hudson River to place legal bets.

Is the Super Bowl relevant for March Madness comparisons? Yes and no. One can view the NCAA Tournament as a singular event, but it also consists of 67 single-game events. A more like-for-like comparison could be the NCAA Tournament and the NFL playoffs, in which 13 games are played.

The NYSGC launched on the weekend of Week 18 of the NFL regular season, producing an initial handle report of $171.3 million that covered only those two days. The six wild card round games the next week contributed to handle skyrocketing to $431.8 million in the first full week of wagering. The four divisional round games sparked another bump to $572.6 million.  Notably, the Buffalo Bills played in both rounds.

Weekly handle ebbed the week of the two conference title games, falling to $449 million without the Bills, but that was still 28.3% higher than the recent low-end baseline of $350 million per week.

Assumptions of a similar percentage spike for March Madness could prove faulty for a few reasons, most notably advertising. The NFL has inherent advantages over the NCAA, with nearly all of its postseason games airing on network television. The league is also a marketing leviathan capable of making any superstar a national hero, recognized from the city where he plays to the casual fan hundreds of miles away who simply enjoys football.

This past NFL season, sportsbooks spent gobs of money to advertise their product, with the ability to promote themselves as “official league partners” or “approved sportsbook operators.” Of the eight mobile operators in New York, three (Caesars, DraftKings, and FanDuel) are official league partners and three others (BetMGM, PointsBet, and WynnBET) are approved sportsbook operators.

That advertising spend will not take place during the college basketball games broadcast on CBS and other stations. For starters, the NCAA does not have partnerships with gaming operators, and very few schools do.

cover image: credit Flickr/Steve Cheng, Bruin Report

No Baseball? Strat-O-Matic Has Fans Covered With Regular Season Simulation Beginning Opening Day

While there may be no baseball on the field this spring until owners and players settle their differences, fans don’t have to go without their favorite sport come Opening Day. Strat-O-Matic (@StratOMatic), the market leader in sports simulation, today announced it will provide daily simulations of scheduled games beginning on Thursday, March 31, which was to be the date of the first contests across the league. Those following @StratOMatic on Twitter will help determine the team assignments for notable remaining free agents during the week of March 21-25.

Strat-O-Matic, which performed a simulation of games during the COVID-19 shortened 2020 season, will publish the results daily on its Website at http://www.strat-o-matic.com as well as through its various social media channels. These simulations have proven to be extremely accurate, with Atlanta’s 2021 baseball championship predicted in the preseason simulation and Los Angeles’s football title nearly matching the exact score and closely approximating statistics for top stars Matt Stafford and Cooper Kupp as the most recent examples.

“We are hopeful that the season will get underway soon, but in the meantime, we have fans covered,” said Hal Richman, Strat-O-Matic founder. “Fans absolutely loved how we kept their baseball juices flowing with the simulation when play was suspended in 2020, and we hope that this keeps them ready for when the players are back on the field.”


Strat-O-Matic, which celebrated its 60th anniversary last year, had its own annual “Opening Day” in February, and although it again couldn’t be held in person, thousands of fans celebrated the arrival of the new cards based on the 2021 season statistics as well as various newly formulated sets depicting the 1986 and 1947 seasons, the latter just in time to celebrate the 75th anniversary of Jackie Robinson’s debut.

NWSL Rookie of the Year Trinity Rodman Partners with Youth Athletes United

Youth Athletes United, one of America’s fastest-growing multi-sport programs, with 291 territories nationwide and more than 200,000 children instructed each year, continues to catch on in communities throughout the U.S. The multi-brand franchisor includes Soccer Stars, Amazing Athletes, TGA Premier Sports, Little Rookies Baseball and JumpBunch. Now, the 2021 U.S. Soccer Young Female Player of the Year, Trinity Rodman, a former Amazing Athlete’s program participant, will be a Brand Ambassador for all of the Youth Athletes United programs.

“Trinity has an authentic tie to our brand, as Amazing Athletes was one of the multi-sport programs she took as a child, and knows first hand how sports impact childrens’ lives and development,” said Adam Geisler, CEO of Youth Athletes. “We are thrilled to have her as an ambassador as we continue to grow our brands.”

Rodman, now 19 years old, plays forward for the NWSL’s Washington Spirit and is the youngest player ever drafted in league history. The 2021 NWSL Rookie of the Year, Rodman was named to the NWSL’s Best XI First Team and recently made her USWNT debut during the 2022 SheBelieves Cup. The professional soccer player says she paved her way to success through consistent training, proper nutrition and knowing the value of teamwork — all values that Youth Athletes United teaches its young athletes in its multi-sport programs.

“Sports have always been a part of me and my family’s life,” said Rodman. “Experiencing different sports at an early age is what allowed me to find my passion for soccer. To be able to take my experiences and partner with Amazing Athletes and Soccer Stars to impact kids all across the country is very exciting. I hope I can inspire more youth athletes to continue to be active and follow their own path in sports.”

Since 2006, Amazing Athletes — the nation’s premier multi-sport education provider — has offered year-round programming that introduces kids to the fundamentals of 10 sports and helps them master six key areas of motor development and physical literacy. With expert coaches operating in top schools and facilities across more than 32 states, Amazing Athletes is on a mission to keep kids active with engaging content that teaches them about life skills, teamwork and nutrition.

For over 20 years, Soccer Stars has been one of the nation’s most popular youth soccer programs for children ages 1–16. The youth soccer program is set in a fun, non-competitive environment, with additional development and travel programs. Soccer Stars’ crib-to-college programming introduces young athletes to the fundamentals of soccer with a unique, age-specific curriculum designed to improve soccer skills, build self-confidence and develop socialization skills.

Youth Athletes United will utilize Rodman as a Brand Ambassador through live and dedicated social media, video content, local franchise clinics, and personal appearances. Matt Stefan, Director of National Marketing, noted that Amazing Athletes and Soccer Stars will hold Rodman-co-branded clinics and classes for franchisees to encourage more young players to participate in youth sports offered by the brands.

Rodman and Youth Athletes United will also work alongside franchisees in a concerted effort to help drive more free Soccer for All programs to communities that do not have access or exposure to soccer or multi-sport programs.

“We believe that every kid is an athlete,” said Stefan. “With 20-plus-years of experience creating fun, engaging content, our goal is to impact more than one million kids a year through our programs. Ultimately, we want to encourage children not only to participate in sports, but to help them find their passion that keeps them playing and staying active. With Trinity joining us as a Brand Ambassador, sharing her success and showing the impact youth sports can have, we’re on the right path.”

Entain Foundation U.S. Launches 2nd Edition Of Responsible Gambling App

Entain Foundation U.S., the non-profit dedicated to responsible gambling and funded by Entain, the global sports betting, gaming, and interactive entertainment group, announces the second edition launch of Gamble Responsibly America.

This first-of-its-kind mobile app provides practical tools, assistance and advice to anyone facing potential issues with problem gambling. It has been comprehensively updated with new and improved features in English, Spanish, Cantonese and Mandarin Chinese. Available in the App Store and Google Play Store, the free app is unbranded and brings no commercial benefit to Entain or BetMGM, the U.S. business it jointly owns with MGM Resorts International.

Gamble Responsibly America’s improvements center around two areas: greater educational information about problem gambling, and more tools for users to access help and support. The app’s educational categories include discussions about disordered gambling, behavioral markers of concern, establishing limits, frequently asked questions, and informative videos about responsible gambling.

The app also provides self-assessment tools, including a daily gambling diary, and shows how users can access help, including a live chat feature and links to an extensive array of support services and organizations.

One such organization is Kindbridge, accessible through app. As the world’s first teletherapy company which supports gamblers and gamers struggling with their mental health, Kindbridge provides access to online professional mental health counselors and specialized support services. Kindbridge and the Entain Foundation U.S. also partnered with Game Quitters to launch the Mind Your Game campaign last year – a series of educational videos to reduce gaming and gambling-related harm in esports.

The app also links to My Wager Score, a platform designed to protect sports bettors’ financial health and minimize the risk of harmful play using real-time affordability data.

“The first version of Gamble Responsibly America was well-received and widely welcomed,” recalls Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling, and Trustee of the Entain Foundation U.S. “We’ve since been working hard on enhancements to provide an even more comprehensive tool for maintaining responsible gambling, as well as for preventing and mitigating problems, should they occur.”

Lycka acknowledged partner organizations who contribute their expertise and availability to the Gamble Responsibly America app, including Kindbridge, the National Council on Problem Gambling, Nicasa Behavioral Health Services, My Wager Score, and others.

“This second edition of Gamble Responsibly America underscores the helpful resources of the first edition, with more tools, more educational information, additional languages and more resources that are available anytime and anywhere,” Lycka added. “Our goal with the app is simple – to educate users on safe gambling habits, and provide the necessary tools and resources to allow users to access help and support instantly.”

Draft Show Boosts SGPN Commitment To USFL Gambling Content

Sports Gambling Podcast Network (SGPN) has successfully seized the narrative as the top wagering authority on the United States Football League (USFL) with a major commitment of resources to the newly-minted pro football league, which launched its upcoming season last week with the 2022 draft.

SGPN produced a two-part, 10-hour, live USFL Draft Show and delivered interviews with five soon-to-be star players as the league’s eight teams began to stockpile talent.  That in-depth coverage, unmatched by any other platform on the media landscape, generated over 10,000 views last week alone, demonstrating a level of consumer interest that SGPN is serving with its free podcasts and website postings and app (www.sportsgamblingpodcast.com).

NBC Sports’ prominent pro football news/information platform  Pro Football Talk linked to Sports Gambling Podcast Network’s report in a post-Super Bowl offering and other mainstream outlets referenced ahead-of-the-curve SGPN content in late February. 

Led by co-founders and Sports Gambling Podcast hosts Sean Green and Ryan Kramer, SGPN experts immersed themselves in the new spring football league’s resources and established relationships with league executives in January.  The two-day live draft show followed and SGPN landed exclusive first interviews with USFL players Peyton Ramzy (WR, Tuskeegee University), Ben Holmes (QB, Tarleton State), Adewale Adeoye (DL, Utah State), Josh Taylor (OL Mississippi Valley State) and Michael Rodriguez (OL, Louisiana Tech).  The SGPN USFL homepage is here.

“It’s pretty much indisputable that we’ve got a greater depth of knowledge on the USFL than any media platform out there and our competitors will never catch up,” stated Green, who assigned multiple contributors to the unprecedented initiative.  “Our football guys are rabid, they know what our audiences want and we’re getting the answers on quarterback and skill position talent, coaching and what teams will be tops in the trenches so we can make winning, educated picks.”

Before the end of February, SGPN posted more than 20 separate podcasts and 15-plus articles laying out the top talent competing for jobs in the league.  SGPN experts produced detailed rundowns of prospective players at each position. Analysts are breaking out each position group with special notice for former NFL players and college stars whose names are familiar to gridiron fans.

Accurate advance predictions on which players would be selected early in the USFL Draft in late February reflected SGPN’s inside sources and scope of research and the result has been return visits from information-hungry football fans looking forward to the USFL’s April 16 season openers.  League competition will be airing on multiple major networks.

“We experienced tremendous growth during the NFL Playoffs window and our college basketball content with Colby Dant is more popular than ever,” added Kramer.  “For USFL, we’re doing Fantasy, team-by-team breakdowns and more.  The sportsbooks are going to list these USFL games and our picks and analysis will reflect a level of sophistication exclusive to SGPN.”

SGPN’s eye-opening growth was highlighted this week in an article in the Los Angeles Business Journal, which explored the entrepreneurial platform’s success as an independent entity in the midst of the sports wagering legalization environment of recent years.

SGPN experts will also assert their knowledge as part of SGPN’s new alliance with Colorcast, the innovative Social Sportstalk App that allows commentators to provide audio analysis to audiences in and around games being simultaneously viewed on television. Colorcast also provides users with stats, scores, betting odds, and other real-time information about the game. The platform and is fully interactive and is expected to provide a user experience that will attract additional followers to SGPN’s no-cost platforms.

cover image:

Sean Green (left) and Ryan Kramer at the SGPN studios in Los Angeles. (SGPN photo).

Buffalo Sabres Name FanDuel Group An Official Sports Betting Partner

Today, the Buffalo Sabres and FanDuel Group announced a multi-year partnership, designating FanDuel as an official sports betting partner of the Buffalo Sabres and giving FanDuel the exclusive rights to include branding, sports betting odds, and promotions during Sabres broadcasts.

As part of the partnership, FanDuel will receive end-to-end broadcast integration exclusivity in all phases of Sabres broadcasts, including pregame, in-game, intermissions, and postgame. Sabres broadcasts will include FanDuel in sports betting segments during the pregame show and after the first and second-period intermissions. At the same time, real-time betting odds from the FanDuel Sportsbook will be integrated throughout the broadcast.

FanDuel will also have the right to use official Sabres marks and logos in marketing and in-arena signage for all Sabres home games as part of the partnership.

“On the heels of bringing America’s #1 Sportsbook to the great state of New York, we’re excited to partner with the Sabres to infuse sports betting content into the hockey viewing experience,” said Mike Raffensperger, CMO of FanDuel Group. “This is just the beginning for New York sports fans, and partnering with a fellow leader in the sports and entertainment industry lets us collaborate to take things to the next level.”

“We’re proud to expand our relationship with FanDuel and extend its engaging content to Sabres fans,” said Dan Misko, Pegula Sports & Entertainment Sr., Vice President of Business Development. “FanDuel has built a strong reputation as a premier sports betting destination for sports fans, and we’re very excited for all that this partnership will offer our valued fans throughout the state of New York. We look forward to working with FanDuel for many years to come.”

To celebrate the partnership, FanDuel is running a unique promotion, “Sabres Correct Score Bonus,” for the Buffalo Sabres games on February 23 and February 25 this week. To participate in the promotion, FanDuel Sportsbook customers can place a pre-live, straight “correct score” wager of $25 or more and get a $5 bonus in FanDuel Sportsbook site credit for each goal the winning team scores in the game (up to a max bonus of $25 per game) regardless of if your bet wins or loses.

Sabres fans and New Yorkers new to FanDuel can also sign-up for FanDuel Sportsbook and get their first bet risk-free up to $1,000. FanDuel will refund in site credit the amount of a new customer’s first wager, up to $1,000.

cover image: credit Doug Kerr

NLL Announces the Departure of Commissioner Nick Sakiewicz After Six Transformational Seasons

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced that Commissioner Nick Sakiewicz has decided to leave his current position to pursue other interests but will continue to advise the league until June 30, 2022. The league has also announced that Deputy Commissioner Jessica Berman will assume the Commissioner duties. The league will announce the selection process for a new Commissioner in the near future.

The NLL has enjoyed unprecedented growth, financial success, new media partnerships, and expansion during Sakiewicz’s term as Commissioner, which began January 1, 2016.

“The National Lacrosse League has seen transformative change and is poised for both future growth and success, thanks to Nick’s leadership during the past six years,” said Matt Hutchings, COO and EVP at Kroenke Sports & Entertainment, owner of the Colorado Mammoth, speaking as Chairman of the NLL Board of Governors. “On behalf of the NLL Board of Governors, we thank him and the league staff, for all they have done to put the NLL in this position and look forward to seeing what he does next.”

Hutchings continued, “We understood the importance of having a strong team to carry on when the organization’s success provides opportunities for its leaders. Therefore, several years ago, we very intentionally empowered Nick to strengthen our management team with the Deputy Commissioner position. Jessica Berman has done a wonderful job in her short time in this role, and the league is in great hands with her and our experienced management team supporting her efforts.”

“I have enjoyed my time leading the NLL, and want to thank the lacrosse community, NLL’s amazing fans, players, our board, owners, partners, and, league staff for the support that has led us to the point where we are now, poised for greatness in the years ahead,” Sakiewicz said. “Through thoughtful and strategic business planning the league expanded with the right investors, embracing the digitally native fan and expanding our media reach now with both ESPN and TSN for the first time in league history, the NLL and the sport of lacrosse on every level, is in a much better place with a brighter future than ever before.”

“My decision to leave now is a personal one,” he added. “The goals I had set out when I came to the NLL from soccer have been met, and it is time for me to pursue a new, exciting and different global opportunity as my next challenge.”

Under Sakiewicz’s watch, the NLL has experienced unprecedented growth, expanding from nine to 15 teams. Under his leadership, the League also secured the two largest media rights deals in the history of the league, first partnering with B/R Live, Turner’s live streaming service, for all games to be streamed on the platform starting with the 2018–2019 season. The league then expanded its media platform even wider, partnering with ESPN in the United States and beyond North America and TSN in Canada, in a multiyear deal which began in December 2021. He and his leadership team also led the league through the pandemic and the league stoppage of play, a time when the NLL expanded by two teams, adding the first ever professional team in Fort Worth, Texas and bringing the NLL to Las Vegas (for the 2022-23 season), and drastically increased its social media presence and engagement with a smart, creative and innovative content strategy. A host of new non-endemic brand partners have also come on board during Sakiewicz’s tenure.

Additionally, Nick led a major rebrand of both the league’s narrative and NLL shield logo, putting more focus on the sport’s Indigenous roots, NLL history and commitment to diversity and inclusion. Franchise values have grown at 11 times under Sakiewicz from when San Diego entered the league in the 2018 season to the recent sale of the Saskatchewan Rush at a record price. The league experienced an over 700% increase in revenue growth over the last five seasons (2017-2021), the biggest in its 36-year history for any time period.

Prior to the NLL, Sakiewicz was a founder, operating partner and CEO of the Philadelphia Union and was a two-time Major League Soccer Executive of the Year. He helped launch the league as its first Vice President of Sponsorship Sales and went on to serve as the president and general manager of two inaugural teams, the Tampa Bay Mutiny and the New York/New Jersey MetroStars. He also led the efforts to build two soccer-specific stadiums, the first in New York/New Jersey, which led to the acquisition of the team by Red Bull and construction of the stadium and the second in Philadelphia paving the way for Major League Soccer’s 16th franchise the Philadelphia Union.

For the most up to date information and breaking news, sign up for the NLL newsletter at NLL.com.

cover image: Nick Sakiewicz, courtesy NLL

Robinson Memorabilia Headlines Heritage Auctions Black History Month Collection

The tale of Jackie Robinson’s first meeting with Brooklyn Dodgers President Branch Rickey, on Aug. 28, 1945, has been recounted and reshaped so many times it long ago slipped from memory to mythology. Each retelling, in print and on film, is a little different; each detail, slightly tweaked. Yet there is no changing the outcome: Robinson’s ascension from Negro Leaguer to the first Black ballplayer in the minors and majors.

There is little dispute, too, that Robinson asked Rickey if he wanted a man who was afraid to fight back against fans, opponents, umpires, newspapermen and even teammates who would deny him and degrade him. There is no arguing, either, that Rickey told his recruit he wanted a man with guts enough not to.

“It is testament to Rickey’s sophistication and foresight that he chose a ballplayer who would become a symbol of strength rather than assimilation,” Jonathan Eig wrote in 2008’s bestseller Opening Day: The Story of Jackie Robinson’s First Season. “It is testament to Robinson’s intelligence and ambition that he recognized the importance of turning the other cheek and yet found a way to do it without appearing the least bit weak.”

So the story goes, told in each man’s autobiographies and interpreted by others forever after: Branch Rickey asked Jack Roosevelt Robinson if he could turn the other cheek, for as long as it took. “Mr. Rickey,” Jackie said, “I’ve got to do it.”

Here, in black and white, is how certain Robinson was: At the end of March 1946, one month before his debut as one of the Dodgers’ minor-league Montreal Royals, Jackie filled out a standard questionnaire provided by the American Baseball Bureau. Robinson was asked about his “ambition in baseball.” In the space provided, he wrote: “To open door for Negroes in Organized Ball.”

That questionnaire, which also notes Robinson’s year with the Kansas City Monarchs and credits Rickey as the person to whom he owes “the most” in his baseball career, has been oft-cited in Robinson lore. It appears in Eig’s book and others, and was mentioned repeatedly as a highlight of the legendary Barry Halper Collection auction in 1999 — the first and last time the document was publicly available.

Almost a quarter century later, Robinson’s 1946 questionnaire returns as one of the centerpieces in Heritage Auctions’ Feb. 26-27 Winter Platinum Night Sports Auction. The framed document, which bears a sticker from its 1999 Sotheby’s sale, has been authenticated in recent years by Professional Sports Authenticator (PSA) and Beckett Authentication Services.

The document is one piece of an extraordinary assemblage of nearly 50 historic Robinson- and Brooklyn Dodgers-related items being offered in the February event. They all come from a single collector, a New York native who spent years amassing these historic moments, beginning at the Halper sale.

“Jackie Robinson has always been a foundational figure in our field, but I think the appreciation for him and his associated memorabilia has grown exponentially over the last five to 10 years,” says Heritage Sports Vice President Dan Imler. “People have really woken up to his historical impact, and the interest in his elite material has accelerated at a greater rate than for any other figure. The timing of these items coming to auction only adds to the excitement, because there’s such a feverish demand for critically important Jackie Robinson items right now.”

And that questionnaire is at the top of that list, as it serves in some ways as “his manifesto,” as Imler calls it.

“It’s the only item where he’s making a declaration, in his own hand, of his desire to break the color barrier in baseball,” he says. “We’ve seen other questionnaires like this, because from the 1930s through the ’70s it was a standard document with all players entering the major leagues, but most often what you see is very general content. When players are talking about goals and aspirations, it’s usually related to an achievement within the sport: to win a championship, to set a record — something along those lines.

“Jackie’s questionnaire, on the other hand, clearly shows a much bigger objective.”

The auction features all one would want from a Robinson and Dodgers event: a signed baseball from Robinson, Gil Hodges’ signed 1951 contract, beautiful-condition cards, including this 1948 Leaf Robinson rookie card graded PSA NM-MT 8. Here, as well, is something of a companion piece to the questionnaire: a 1946 Heilbroner Baseball Bureau Information card filled out and signed by Robinson before his debut as a Royal.

This auction likewise features something seldom seen at auction: a ticket stub from Ebbets Field dated April 15, 1947 — the day Robinson made his big-league debut against the Boston Braves, just five days after signing his Dodgers contract. He went hitless that day in front of 26,623 fans, but scored the go-ahead run after reaching base on an error. But no mere box score can hold the weight of that April afternoon in Brooklyn.

“There are defining moments in the life of a nation when a single individual can shape events for generations to come,” President Bill Clinton once said of Robinson’s big-league bow. “For America, the spring of 1947 was such a moment, and Jackie Robinson was the man who made the difference.”

There exist but a handful of these stubs, says PSA, and only two graded “good.” But it almost doesn’t matter the condition of the ticket stub, as this is a significant moment plucked from history that has survived 75 years.

“The bearer of that ticket saw something extraordinary: Jackie Robinson’s professional debut, one of the most important moments in the history of sports — arguably the most important,” Imler says. “That ticket stub, which is so scarce, really puts you in the moment.”

Incidentally, this auction also features another astonishingly rare ticket stub from Ebbets Field — this one dated April 9, 1913, which marked the first opening day at the ballpark, then home of the Brooklyn Superbas. Though not from the same consignor’s collection, this is the sole known surviving stub from that historic day, a true one-of-one.

RFK ANNOUNCES PARTNERSHIP WITH CELSIUS ENERGY DRINK

RFK Racing has announced it will team with CELSIUS energy drink to help keep its team fit, active and hydrated as it prepares for the upcoming NASCAR season. The lifestyle brand will serve as an associate partner for the No. 6 race team, which launches into what promises to be one of the most exciting seasons in the team’s history.

Brad Keselowski joins the team as part owner and driver of the No. 6 Ford Mustang, as the sport ushers into the Next Gen Era of the sport. In addition to helping the team on its quest of a healthy lifestyle and maximum performance, the CELSIUS brand will be featured on Keselowski’s No. 6 Ford Mustang and driver firesuit.

CELSIUS prides itself on containing no sugar, no aspartame, no high fructose corn syrup, and no artificial preservatives, colors or flavors. CELSIUS is certified gluten free, kosher, and non-GMO.

“We are extremely excited to partner with RFK Racing and help keep Brad and the team fueled heading around the track,” said John Fieldly, CEO of CELSIUS. “We are all about creating authentic partnerships and knowing first-hand how much Brad loves drinking CELSIUS makes this a no-brainer.”

RFK launches off into the new season this week at Daytona Speedweeks. The running of the Daytona 500 will take place Sunday at 2:30 p.m. ET (FOX, MRN, SiriusXM).

SportsHandle.com: N.Y. Handles A Quarter Of All U.S. Super Bowl Action

After New York set numerous national records in its first month of mobile sports betting, the Empire State faced lofty expectations for last weekend’s Super Bowl, the marquee event on the annual U.S. sports calendar.

In the wake of Super Bowl LVI, the first Super Bowl ever for New York mobile sportsbooks, there are indications that the state may have shattered those expectations. Vancouver-based geolocation security firm GeoComply identified 80.1 million Super Bowl-related transactions among U.S. sportsbook clients, well over double the amount from last year’s Super Bowl. In total, New York activity represented about one-quarter of the company’s U.S. sports betting traffic, ranking first in the market, GeoComply Managing Director of Gaming Lindsay Slader told Sports Handle.

At the same time, about 5.6 million accounts accessed legal online sportsbooks on Super Bowl weekend, a 95% increase from the previous year, according to GeoComply. New York also ranked first in that category, representing around 20% of nationwide accounts identified by GeoComply.

The figures likely would have been higher had the Buffalo Bills ended a two-decade-plus Super Bowl drought. The Bills, one of the top favorites to reach the Super Bowl, suffered a crushing overtime defeat to the Chiefs in the AFC divisional round, a game in which they took the lead with 13 seconds left in regulation. On Monday, New York Gov. Kathy Hochul disclosed that New York handled nearly $2 billion in online sports wagers over the market’s first 30 days of operations.

Will New York top $200M in Super Bowl handle?

When the New York State Gaming Commission (NYSGC) issued conditional licenses to nine mobile sportsbooks last November, New York state Sen. Joseph Addabbo Jr. pressed the commission to roll out online sports wagering before the Super Bowl. Addabbo, chairman of the Senate Racing, Gaming, and Wagering Committee, lauded the NYSGC for the expedited rollout in launching online sports wagering before the start of the playoffs.

“I always knew New York had this kind of potential, being one of the sports meccas and capitals of the world,” Addabbo told the Gamble On podcast on Wednesday. “But I’m quite surprised sometimes at some of these numbers.”

At present, seven of the nine licensed mobile sportsbooks are live in New York, led by industry heavyweights FanDuel, Caesars Sportsbook, BetMGM, and DraftKings. BetMGM CEO Adam Greenblatt told the Financial Times on Monday that BetMGM took more digital bets in New York than in any other state in which it operates.

Ahead of the Super Bowl, the American Gaming Association predicted that a record 31 million Americans were expected to bet on the event, resulting in a handle of about $7.6 billion. It is important to note that the estimates also included projected betting on the unregulated black market, consisting of offshore sportsbooks and wagers placed with illegal U.S. bookmakers.

The NYSGC indicated on Monday that it will not report a separate breakout for Super Bowl wagering activity. The commission, rather, will include Super Bowl-related betting activity in Friday’s weekly mobile sports betting report.

Nevertheless, there appears to be a strong likelihood that New York reached $200 million in Super Bowl handle, even by conservative estimates. On Tuesday, neighboring New Jersey reported a Super Bowl handle of $143.7 million, second only to Nevada’s $179.8 million on the event. New York’s population is more than double that of New Jersey.

Turning back to GeoComply’s data, there are further indications that New York may eclipse the $200 million threshold. If New Yorkers averaged $12.50 per bet on 20 million wagers placed, the handle would approach an astounding $250 million. According to GeoComply’s figures, about 20.02 million transactions were identified in New York.

The average wager at DraftKings’ Illinois sportsbook in December came in at $47.80 (on a sample size of six million wagers). The Illinois metrics are gleaned from a mix of pro and college football on the month. Over the first 30 days of online sports wagering in New York, the sportsbooks handled more than $600 million on football, the NYSGC disclosed. The handle includes last month’s College Football Playoff national championship, contested on the third day of mobile sportsbook operations in the Empire State.

Next up: March Madness

Following the Super Bowl, the sports betting industry enters a relatively quiet period before the start of the NCAA Division I Men’s Basketball Tournament on March 15. The KeyBank Center in Buffalo will serve as one of eight regional sites for the first and second rounds of the tournament, more commonly known as March Madness.

By then, it’s possible one of the two remaining holdouts, Bally Bet and Resorts World, will have made its New York debut.

Addabbo, who pushed for an open market with more than a dozen mobile skins in New York, is impressed with the early returns considering that the state only has seven online sportsbooks.

“I’m amazed at those numbers, given the circumstances,” Addabbo added.


FanDuel and Boardroom Ink Exclusive Content Partnership

Today, FanDuel and Boardroom, Kevin Durant and Rich Kleiman’s leading sports business media network, announced an exclusive, content-focused partnership across web, video, audio, editorial, and social media. The deal designates FanDuel the exclusive sports betting, fantasy, horse racing, gaming, casino, and poker partner of Boardroom. FanDuel Sportsbook will also become the exclusive odds provider of Boardroom.

As part of the deal, Boardroom and FanDuel will collaborate on a co-created show later this year featured on FanDuel and Boardroom channels, and FanDuel will sponsor other select content on the platform. Boardroom will dedicate a weekly section of the “Boardroom Breakers” newsletter to FanDuel’s latest odds, data, content, and promotions. Boardroom’s editorial team will also contribute monthly articles to FanDuel’s content site, The Duel (fanduel.com/theduel).

In addition, Boardroom and FanDuel will collaborate on social media giveaways and other initiatives around tentpole sporting events, as well as new offerings such as odds boosts and fantasy contests.

“Content creation has always been a focal point for us as we bring our other premier real money gaming products to customers across the U.S.,” said Mike Raffensperger, Chief Marketing Officer, FanDuel Group. “We’re excited to collaborate with the talented team over at Boardroom to bring our customers unique content, events, and more.”

“The business of sports betting will continue to be a major force in the future of sports and being able to partner with FanDuel as the premier brand in the space is really exciting for Boardroom as we continue to build our business. We’re looking forward to making some incredible content and extending this partnership well into the future,” said Rich Kleiman, Boardroom and Thirty Five Ventures Co-CEO.         

For more information about Boardroom, head to https://boardroom.tv/.