The long-time PokerStars ambassador, Bertrand ‘ElkY’ Grospellier is taking their trade secrets to partypoker as the leader of the partypoker.eu movement and some of the very best in the game compete for the €1.7m first prize in the MILLIONS Grand Final in Barcelona.

There is the way a company appears to function. Mission statements. Branding. Advertising. Cheshire cat style grins. The singular message.

And then there is the truth.

Only the people allowed into the inner sanctum get to see the truth, but even those who get close to it feel the authentic vibe of the place.