Gambling marketing musings: the hidden message behind party’s PKO rake reduction

Lee Davy shares his thoughts on partypoker’s decision to remove rake from the bounty element of the Progressive Knockout Multi-Table Tournaments on a six-month trial ahead of the $40m POWERFEST. 

I have a marketing problem.

I provide a service that helps people stop drinking alcohol. I have catered my brand message for the working class. But my pricing suits the middle to upper class.

The two don’t gel.