Category Archives: Footer Featured

Asia Gaming Giant Set to Launch in US with Real-Money Gaming

Mobile Premier League (MPL), Asia’s largest esports and skill gaming platform, today announced the official launch of the MPL App in the U.S. with nine casual games. The app is now available on the Apple App Store and on Android for users to download.

The MPL App in the U.S. offers a seamless player experience and the unique opportunity to play, compete, and win cash prizes – all under one super app.     

Based in India with offices in Singapore and Jakarta, Indonesia, MPL was founded in 2018 and has quickly become Asia’s largest and most trusted gaming platform with more than 81 million registered users across India and Indonesia.   

MPL is backed by marquee investors such as Sequoia Capital, Moore Strategic Ventures, SIG, Pegasus Tech Ventures, Founders Circle, Telstra, Composite Capital, MDI, Go-Ventures, RTP Global, Base Partners, among others. The company has raised $225.5 million in funding till date, valuing it at $945 million. MPL’s investors have backed global marquee technology companies in the past.

MPL will offer nine high-quality casual games at launch, and new games will be introduced on a regular basis. The first slate of quick, fun, and fast-action games includes Baseball Star, Block Puzzle, Bowling, Pool, 21 Puzzle, and others.

The MPL App provides players the opportunity to compete in a variety of formats, including head-to-head matches or in tournament play, with the option to participate in free competitions or for low minimums ranging from 60 cents to $6.  All head-to-head matchups will be determined by MPL’s proprietary and best-in-class player matching technology.  For any games with real cash prizes, players need to be at least 18 years of age.

“It is a historic moment for MPL as we launch in the U.S. and continue to grow our presence around the world,” said MPL Co-Founder and CEO Sai Srinivas. “With our proven success in India and Indonesia, combined with the soaring popularity of casual real-money gaming in the U.S., we look forward to providing millions of players in the U.S. with a safe, fair and incredible gaming experience.”

MPL has been a leader in responsible gaming and is one of the first gaming platforms to pioneer groundbreaking technology to ensure player safety and fair play.  In the U.S., MPL plans to continue its commitment to protect players and the integrity of all games. 

Tony Romo Atop Caesars Sportsbook By William Hill Odds Board For American Century Championship

Two-time champion Tony Romo is the 2021 favorite to win the American Century Championship celebrity golf tournament with Charles Barkley among scores of big-name celebrities highlighting the lineup of odds and props for the championship, taking place July 9-11. and is accepting wagers, where legal.  

Romo, the former Dallas Cowboys quarterback turned CBS Sports NFL Analyst, is listed at 3-2 in the William Hill sportsbooks ahead of a host of annual contenders, including three-time champion and former MLB standout pitcher Mark Mulder (4-1), and Fox Sports MLB analyst, Hall of Famer  and PGA TOUR Champions exemption competitor John Smoltz (8-1). The second choice is the defending champion, former top-ranked American professional tennis player and now USTA Davis Cup Captain Mardy Fish at 2-1.  

LPGA and World Golf Hall of Famer Annika Sorenstam(8-1) played in the American Century Championship in 2014 and went off as the 2-1 favorite, eventually finishing second. She has played in multiple tournaments in 2021, and the American Century Championship will be her final competitive venture before teeing-it-up at the U.S. Senior Women’s Open in late July.  

Barkley, the Hall of Fame former NBA star and now TNT Basketball Analyst, has the longest odds at 7500-1 but he has recently asserted in media that his game has improved measurably.  So, William Hill has posted an unusual proposition bet that enables fans to wager on Barkley finishing in the top 70 of the 85-plus player field.

Panther City Lacrosse To Select 13 Players In National Lacrosse League Expansion Draft On June 29th

As it prepares for its first action in December, Panther City Lacrosse Club (PCLC) will take the first major step in stocking its roster via the National Lacrosse League (NLL) Expansion Draft, to be held on Wednesday, June 29, beginning at 7pm ET from the Omni Fort Worth ballroom (1300 Houston St., Ft. Worth, TX). Managing Partner Greg Bibb, General Manager & VP, Lacrosse Operations Bob Hamley, and Head Coach Tracey Kelusky will oversee the team’s 13 selections from among available players not protected by other NLL teams.

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, will broadcast the Expansion Draft Selection Show, hosted by Devan Kaney, live via the league’s YouTube channel.

Numerous dignitaries will call each of the 13 selections, including Hamley, Bibb, Kelusky (virtual), #1 WNBA draft pick Dallas Wings’ Charli Collier, future box lacrosse stars representing DFW region youth lacrosse organizations and more. A live audience will be on hand, including PCLC front office staff, partners, season ticket holders and area youth lacrosse players.

“We’ve had a number of Expansion Drafts over the last 4 years and here we are once again for NLL’s 14th team, the Panther City Lacrosse Club. It’s an exciting time for North Texas fans to see which players will become a part of the inaugural team,” said NLL Commissioner Nick Sakiewicz. “There is so much talent across the league and many outstanding players available to help Coach Kelusky build a competitive team. It’s an important night for PCLC and there will be strong viewership of fans, players, and coaches watching across the league.”

The league’s 13 other franchises have submitted their respective lists of protected players, which are available at NLL.com.

The league last held an Expansion Draft prior to the 2019-20 season, as the New York Riptide and Rochester Knighthawks formed the beginnings of their respective squads.

Additional ways for PLCC to build their roster heading into Faceoff Weekend (December 3rd-4th, 2021) include: signing any free agents starting on August 1st, the NLL Entry Draft (Late Summer/Fall 2021), and player trades with other teams.

For the most up to date information and breaking news, sign up for the NLL newsletter at NLL.com. Also follow Deputy Commissioner Jessica Berman and Commissioner Sakiewicz on Twitter @JessicaBerman1 and @NLLcommish, respectively.

For more information on the NLL, visit NLL.com. You can also find @NLL on Facebook, Instagram, and Twitter.

Entain Foundation U.S. launches Gamble Responsibly America App

The Entain Foundation U.S., a not-for-profit dedicated to responsible gambling funded by BetMGM co-parent Entain, the global sports betting and gaming operator, today launched a groundbreaking app, “Gamble Responsibly America”.  The app is the first of its kind in the U.S. and has been produced together with EPIC Risk Management and RG24/7, partners to the Entain Foundation U.S. on education projects.

The free app now available in the App Store and Google Play Store, features a series of educational resources and tools to help and support anyone facing potential issues with problem gambling. There is no requirement on people to register, and the app is unbranded, positioning the app entirely as an educative resource with no commercial benefit to Entain or BetMGM, the U.S. business it jointly owns with MGM Resorts.   

Through the app, the Entain Foundation U.S. aims to extend information and services to underpin safe play as sports-betting and gaming expands rapidly across the U.S.  Through a variety of initiatives and programs in the U.S., it already provides dedicated funding to research, extensive resources, and partners with leading organizations to ensure protection for consumers with support  from Entain, which has set commitment to responsible gaming at its core. 

Gamble Responsibly America will offer assets and information to help people gamble responsibly and provide guidance for those struggling, or who would like to understand the behavioral patterns or symptoms associated with, problem gambling. It is the first free app to do this and available from the outset in both English and Spanish, to maximize its accessibility to all communities in America.

Key features of the app include:

•       Limits and Tools: The app informs people how they can regulate playing habits with functions like limiting deposits on a weekly basis or allotting a time-out, where logging into accounts will be restricted until a set time is complete. Most operators offer such tools, which effectively help people to control their levels of play.

•       Self-Assessment Quiz: Users of Gamble Responsibly America can take a quick self-assessment to understand whether their playing habits should be modified or adjusted.

•       Gambling Diary: Individuals can regularly input notes about gaming and betting choices. This gives users the opportunity to reflect on the decisions and investments being made and adjust if needed.

•       Behavioral Callouts: Users can learn more about potentially harmful behaviors, or markers of concern, to be aware of when betting and gaming. These can include, frequency of play, failed deposits, multiple payment methods and more.

•       LiveChat: A 24/7 live chat feature is available to connect individuals with helpline specialists. The live chat function within the app routes to the National Council on Problem Gambling’s live chatline, which is open 24 hours a day, seven days a week.

•       Extensive Information and Resources: Finally, throughout the app users can find a comprehensive list of where to find additional information and assistance, videos on the importance of responsible gambling, and more. Three videos giving more information about responsible gambling are directly accessible via the app. 

Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling and Trustee of the Entain Foundation U.S., noted, “We are incredibly proud to be launching the Gamble Responsibly America application as our commitment to responsible betting and gaming is unmatched within the industry. Through this first-of-its-kind app, we are determined to continue helping individuals by providing the resources and programs necessary to ensure everyone is betting and gaming responsibly.”

Today’s announcement is another milestone for the Entain Foundation U.S., a non-profit organization dedicated to promoting responsible gambling, sports integrity, and corporate compliance in the U.S. 

Prior to the launch of Gamble Responsibly America, Entain announced a series of partnerships and programs, including, a player education initiative around sports betting with professional sports leagues and colleges across the US with EPIC Risk Management; a cross-border responsible gambling tool with PlayPause; and, a five-year research initiative with the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital to better understand problematic and addictive behaviors.

Gamble Responsibly America is available to for download on iPhone and Android via the AppStore or PlayStore. Additionally, BetMGM will provide information and links to the app on all of its responsible gaming web pages. This information will be valuable to anyone interested in learning more about responsible betting and gaming.

FanDuel Group Selects Ponce City Market For Atlanta Technology Campus

FanDuel Group has announced a venue selection for its new technology campus which will be located at Ponce City Market in Atlanta, GA. The company selected the historic and revitalized building in the Old Fourth Ward neighborhood as the new technology hub for its software engineering, product development, user experience (UX) and user interface (UI) teams. The company plans to grow its Atlanta-based workforce to approximately 900 colleagues over the next five years. These colleagues will be housed in a newly built-out 68,000 square foot space on the building’s third floor.

“Ponce City Market is the perfect location for our new technology campus and reflects our commitment to becoming a central part of the Atlanta corporate footprint,” said Sarah Butterfass, Chief Product Officer for FanDuel Group. “This historic building offers our employees a blend of old-world charm, cutting edge sophistication and modern amenities that will deliver an unmatched working environment. Additionally, its location allows us to build deep ties to Atlanta’s diverse pipeline of talent coming from its many top-flight universities.”

FanDuel colleagues will benefit from a range of Ponce City Market amenities, including direct access to the Atlanta Beltline, furnished corporate apartments, bike storage and child daycare center on-site, as well as an array of food, entertainment and wellness options.  

“Over the last few years, Ponce City Market has become a major employment hub for the City of Atlanta,” said Matt Bronfman, CEO of Jamestown, the real estate investment and management company behind Ponce City Market. “FanDuel will add to that important distinction and further grow the property’s dynamic ecosystem of tech and creative class companies.” 

Ponce City Market first opened its doors in 2013 and has since been credited as a catalyst for revitalizing the Old Fourth Ward neighborhood. The property currently includes 643,000 square feet of Class-A office, with 300,000 square feet of curated retail, over 75,000 square feet of entertainment, and over 36 food and beverage purveyors. Ponce City Market hosts at least 8-12 events and activations each week. The award-winning building has been recognized as a LEED Gold Building Design & Construction, as well as the 2018 Mixed Use Building of the Year from BOMA TOBY. 

Ponce City Market recently unveiled new plans to include 500,000 square feet of new development and neighborhood amenities. Designed with a focus on sustainability and wellness, the site is expected to bring an office building, outdoor courtyard surrounded by 38,000 sq. ft. of shopping and dining, and more than 400 units in a new “hospitality living” concept to the Old Fourth Ward neighborhood.

NLL To Celebrate Indigenous History Month In Canada With Native Art, Interview Series

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, has long been a leader in championing the awareness of Indigenous Peoples and their crucial role in the continued growth and development of their native sport of lacrosse. In that continued spirit and in conjunction with June’s Indigenous History Month in Canada, the league is proud to announce today’s launch of a pop artist initiative featuring three standout Indigenous pop artists and a player discussion with Georgia Swarm forward Randy Staats, highlighting and celebrating their contributions to the sport and authentically representing unity and inclusion.

The league has commissioned artwork by Yul Baker, a former Rochester Knighthawks player and champion and Squamish Nation citizen residing in West Vancouver, B.C.; Tracey Anthony, owner and operator of Vision Artworks of Six Nations / Delaware / Mississaugas of the Credit First Nations; and Jordan Thompson of Mohawk Art & Design, a citizen of Haudenosaunee Confederacy on the U.S./Canada border. Beginning today and rolling out throughout the month, the NLL will feature the artwork highlighting the artist’s unique journeys and stories via its digital platforms and social media. NLL fans can enter to win custom prizing with the designs throughout the month of June by entering at NLL.com.

Staats participated in a candid conversation with the league on the history of Residential Schools and how they impacted the Indigenous populations across Canada, raising awareness of this important history of these people. As one of the native players within the NLL, Staats will look to highlight the league’s efforts to raise awareness of systemic issues facing these populations as well as the strides made among this community.

Tewanee Joseph, member of the Squamish First Nation and CEO of Tewanee Consulting Group, will host interviews with the artists and coordinate communications efforts surrounding the program. In one of his many accomplishments delivering key partnerships, Joseph negotiated the first licensing agreement to recognize Indigenous artwork as part of the 2010 Olympic and Paralympic games in Vancouver.

“The contributions of Indigenous Peoples to the development and maintaining the enduring traditions of the ‘Creators Game’ is epic. We are honored and proud to work together for the continued success of lacrosse shinning a light on the immense contribution by Indigenous Peoples on the game,” said NLL Commissioner Nick Sakiewicz. “Yul, Tracey, and Jordan have created unique pieces that capture their unbreakable bond with the sport, and Randy is one of the league’s most outstanding individuals. We couldn’t be more proud to be featuring these beautiful works of art as well as Randy’s interviews, all reflecting our core values of unity, inclusion and character.”

Veteran Sports, Business and Hockey Executives Launch The Carnegie Initiative

Some of the most influential individuals in business, entrepreneurship and at all levels of hockey today formally announced the launch of The Carnegie Initiative, an independent not for profit platform to promote the growth of hockey and ensure opportunity and access to the sport. The Carnegie Initiative will also establish and award academic grants and other incentives for those who are doing work to positively grow and address change in the sport throughout Canada and the United States.

The foundation is named in honor of legendary hockey player and social justice pioneer Herb Carnegie. It is co-founded by Bernice Carnegie and Bryant McBride. Bernice is Herb’s daughter and co-author of their family autobiography, “A Fly in a Pail of Milk”, featuring Part II – Lessons passed on from father to daughter.  Bryant is a longtime businessman and former National Hockey League executive. McBride co-produced “Willie,” the critically acclaimed documentary about hockey pioneer and Hall of Famer Willie O’Ree, who broke the color barrier in the NHL. Board members include well-known figures within hockey and in business, ranging from Hall of Famer Grant Fuhr, veteran NHL executives Brian Burke and Ted Nolan, Olympian Sarah Nurse, legendary broadcasters Ron MacLean and Harnarayan Singh, women’s hockey pioneer and Hall of Famer Angela James, and other key leaders at the grassroots level representing members of the BIPOC, LGBTQ+ and parasport communities.

“Change in hockey, and opening up the game for all, is something that is growing but needs to be accelerated, and we believe that the time to do that has never been better,” said McBride, the first black executive at the National Hockey League. “There are so many efforts going on, both big and small, to help expand the game, and our goal is to shed light on those communities, as well as help those still being marginalized, change problems that exist. We will do it holistically and without any bias.”

“Hockey is a great game, and my father worked hard throughout his life to make sure opportunities existed for all,” added co-chair Bernice Carnegie. “The Carnegie Initiative can now focus with the necessary resources and outreach to expand his work and help those who need it thrive both on and off the ice.”

credit: Pexels/Arthur Brognoli

The Carnegie Initiative will work independently with executives, teams, leagues, federations, brands and leading academic institutions across North America to champion the successes of diverse audiences in hockey as well as work to address and correct issues in the game on all levels with regard to any area of diversity. It will accelerate the work started by Herb Carnegie, a Canadian of Jamaican descent, more than 60 years ago when he launched his first hockey school in Toronto to teach hockey skills while fostering a spirit of diversity and inclusiveness.

The Carnegie Initiative (CI) will work to

• Ensure that hockey is inclusive, supportive and welcoming to all

• Examine the efforts of governing bodies and other stewards of the game to make hockey more diverse and inclusive

• Use rigorous academic research to identify and solve the sport’s biggest issues

• Shine a light on success stories and best practices through media partners

• Create substantive, authentic change throughout the hockey world

In short, advance the change in the culture of hockey.

The Carnegie Initiative’s leadership team includes Stephanie J. Geosits, Executive Director, and Ken Gelman, Chief Commercial Officer. Geosits worked alongside McBride at the NHL in launching the league’s first diversity programs and Gelman was one of the initial creators of NHL Center Ice. Both are long-time sports executives and entrepreneurs.

For information on making a contribution to The Carnegie Initiative, contact Ken Gelman. For information on The Carnegie Initiative grants to academic institutions contact Stephanie J. Geosits.

Carnegie’s hockey career began in 1938 and ran through the mid 1950’s. His chance at playing in the NHL came in the late 1940’s when he was given a tryout with the New York Rangers and offered a contract to play in the Rangers’ minor league system, but because he was offered considerably less money than he was earning in the Quebec League he turned down all three offers made by the Rangers organization during his tryout. As a black man playing hockey in the 1940’s and 1950’s, Carnegie endured his share of racism. In one famous incident, Conn Smythe, the owner of the Toronto Maple Leafs, watched Carnegie play as a member of the Toronto Young Rangers. He is alleged to have said either that he would accept Carnegie on the team if he were white or that he would pay $10,000 to anyone who could turn Carnegie white.

After retiring, Carnegie had a successful business career as a financial planner with the Investors Group, and in 1955, he founded one of Canada’s first hockey schools, Future Aces, and through his work in training young hockey players, became a member of both the Order of Ontario and the country’s highest civilian award, the Order of Canada. His hockey career was recognized when he was inducted into Canada’s Sports Hall of Fame in 2001, and the Ontario Sports Hall of Fame in 2014. He passed away in Toronto in March 2012 at age 92.

cover image: Pexels/Alexandr Podvalny

Gehrig Career Simulations and ‘What If’ Highlight Strat-O-Matic Celebration Of Lou Gehrig Day

Strat-O-Matic, the market leader in sports simulation, today released the results of three simulations tied to baseball’s observation of “Lou Gehrig Day” as part of its celebration of the endeavor across the sport. Full details of each simulation are posted at http://www.strat-o-matic.com.

The first is a “Home Run Derby” featuring two pairs of famed Yankee sluggers during their most prolific seasons. Gehrig took on his 1927 teammate Babe Ruth and 1961 “M&M Boys” Mickey Mantle and Roger Maris in a 10 at-bat format. Gehrig hit just one home run in his first four at bats to two by each of the other competitors, but slammed five in his last six times up to win with six bombs to four each by Ruth, Maris and Mantle.

Second is an imagined contest in which all the competitors wore #4 in their careers. In the simulation, which pitted the N.L. vs. the A.L. Gehrig went 0-for-4 against Blake Snell and 1950s journeyman Hal Jeffcoat, but his Junior Circuit squad took a 3-0 verdict behind two home runs by Hall of Famer Goose Goslin and eight innings of four-hit pitching by 1960s lefty George Brunet.

In the final simulation, Strat-O-Matic reimagined Gehrig’s career had he not been stricken with ALS, beginning with the 1938 season, during which his numbers were likely reduced in the early stages of the disease. In the replay, Gehrig plays through 1942, his age 39 season, amassing a total of 676 doubles (which would have placed him third at the time of his retirement, instead of 11th), 610 home runs (second, rather than third) and 2488 RBI (first, instead of third).

In addition to conducting the simulations, Strat-O-Matic will donate 10% of net sales today (June 2) to The ALS Association Greater New York Chapter, home region to Gehrig and the game company celebrating its 60th year. June 2 was both the day that Gehrig began his consecutive games played streak in 1925 (first game started), and the date of his death in 1941. In addition to increasing awareness of the disease and fundraising to fight it, Lou Gehrig Day also serves to celebrate those working to end ALS.

Strat-O-Matic To Celebrate Lou Gehrig Day With Simulations, ALS Association Donation

With the recent announcement that baseball will observe “Lou Gehrig Day” annually on June 2, Strat-O-Matic, the market leader in sports simulation, today unveiled its plans to honor the all-time great first baseman whose untimely passing from ALS cut short his legendary career. In addition to donating 10% of net sales on that date to The ALS Association Greater New York Chapter, home region to Gehrig and the game company celebrating its 60th year, Strat-O-Matic will simulate several scenarios related to the Hall of Famer.

Beginning on Monday, May 31, and continuing through Wednesday, Strat-O-Matic will release three simulations by its research team that include an extension of Gehrig’s career past 1939, had he not been stricken with the progressive neurodegenerative disease that often bears his name; a home run derby between Gehrig, Babe Ruth, Mickey Mantle and Roger Maris; and a contest featuring all-time stars who wore his famed #4.

Lou Gehrig (Met Museum/The Jefferson R. Burdick Collection)

June 2 was both the day that Gehrig began his consecutive games played streak in 1925, and the date of his death in 1941. In addition to increasing awareness of the disease and fundraising to fight it, Lou Gehrig Day also serves to celebrate those working to end ALS.

“Lou Gehrig’s accomplishments on the field and impact off the field are immense, and we’re pleased to be honoring him as part of baseball’s new Lou Gehrig Day across the sport,” said Adam Richman, Strat-O-Matic President. “We are proud to incorporate a donation to the ALS Association Greater New York Chapter and we hope fans will enjoy the simulations around one of our most popular historical players.”

Topps, FOX MLB To Celebrate Baseball With Pop Artist Collaborations

Bringing together the worlds of baseball, pop art and broadcasting, Topps and FOX Sports today announced collaborations with some of the most talented and influential pop artists in the world to produce original artwork displays and short-form content to be highlighted during FOX MLB broadcasts this season. The work of noted creators like The Shoe Surgeon, Sophia Chang, CES, Distortedd and others will drop during Baseball Night in America, the 2021 MLB All-Star Game presented by Mastercard and related programming all summer.

The artists, who have partnered with Topps on programs like Project70® and Project 2020 that utilize their skills in reimagining classic baseball cards, will create a variety of pieces which may include shoe designs, paintings, sculpture and more.

“The way that pop art and baseball have come together through the amazing work of these superstar pop artists in Topps Project70 and Project 2020 is a great blueprint for some of the creative ideas we can do in the collaboration with FOX Sports,” said Jeff Heckman, Topps Global Director, New Business Ventures. “Opening up the canvas beyond cards and revealing the work across FOX MLB platforms will further showcase their creativity.”

Integration into FOX’s MLB Baseball Night in America broadcasts begins Saturday, May 22 as The Shoe Surgeon creates an exclusive pair of sneakers for Los Angeles Dodgers outfielder Mookie Betts. The running collaboration will be featured through unique teases in respective pregame shows, pre-pitch rollouts for each game and in-game bumps.

“FOX Saturday Baseball and Topps are a perfect pairing of two brands that live and breathe Major League Baseball,” said Robert Gottlieb, FOX Sports Executive Vice President, Head of Marketing. “Working with Topps to celebrate special baseball moments is a labor of love for all of us at FOX Sports.”

Further details surrounding the 2021 MLB All-Star Game and related programming will be announced at a later date.

The 2021 MLB schedule for FOX, FS1 and FOX Deportes can be found here. All games are simulcast on the FOX Sports app, which provides live streaming video of FOX Sports content through iOS and Android devices.

Entain’s PartyCasino and PartyPoker Brands Partner with McLaren Racing

Entain, the leading global sports betting and gaming entertainment group, is pleased to announce that its PartyCasino and PartyPoker brands have entered into a multi-year partnership with McLaren Racing starting from the 2021 Formula 1 season.

Entain and McLaren Racing are technological leaders within their own sectors, therefore this partnership is built on a shared track record of delivering entertainment through cutting edge innovation, underpinned by a common approach to safety and responsibility.
Fittingly, the new partnership will officially launch on 23 May at the iconic Monaco Grand Prix, where the PartyCasino brand will appear on the halos of McLaren MCL35M race cars as well as on the helmet of McLaren F1 driver, Daniel Riccardo.

Through the partnership, Entain will be throwing open the doors to the world of Formula One, providing its customers and McLaren millions of adult fans with a range of dedicated content and exclusive experiences via an all new activation platform called Access featuring:

•       McLaren themed casino content and access all areas games on the PartyCasino and PartyPoker sites
•       Competitions to win access to the McLaren Technology Centre
•       Shared promotions throughout the companies’ social media channels
•       Jointly developed marketing content

In addition, Entain will use its partnership with McLaren to explore strategies to promote safer betting and gaming, benefitting from the team’s unique perspective on maintaining control and managing risk.

Commenting on the new partnership, Entain’s CEO Jette Nygaard-Andersen said:

“We are immensely proud to be partnering with McLaren Racing, a team who are synonymous with creating thrilling entertainment by constantly innovating and staying at the cutting-edge of technology.  This is the same approach we take in providing moments of excitement for our customers and we are truly excited about the opportunities we have to create new content for our PartyCasino and PartyPoker customers as well as bringing these great brands to new audiences.” 

Zak Brown, CEO of McLaren Racing said:
“Fan entertainment is a major focus for our team and sport. Like McLaren Racing, Entain brands such as PartyCasino and PartyPoker place a high importance in providing moments of safe and responsible excitement for their customers.

“We look forward to starting our partnership with Entain from this weekend’s Monaco Grand Prix and the activity we have planned together in creating moments of excitement for fans and customers.”

cover image: Flickr/Artes Max

‘American Idol,’ ‘So You Think You Can Dance’ Producer Nigel Lythgoe To Launch ‘So You Think You Can Fight’ Series

Nigel Lythgoe, the television mega-producer and creative force behind the powerhouse global television franchises “American Idol” and “So You Think You Can Dance,” is joining forces with the disruptive technology platform Triller Fight Club to create a new series, “So You Think You Can Fight,” it was announced today. The weekly, hour-long series is part of a new overall relationship between Triller Fight Club and Lythgoe, who also becomes Creative Partner, Visionary and an Executive Producer of Triller Fight Club and will bring his celebrated skills as a television producer and entertainment impresario to Triller Fight Club events. The announcement was made jointly by Lythgoe and Ryan Kavanaugh, co-owner of TrillerNet, which is parent company to Triller Fight Club and the global AI-powered short video and music discovery app Triller.

“So You Think You Can Fight” will follow in a similar format to “So You Think You Can Dance,” but with a unique twist. The series will pair a celebrity action star with a pro fighter, each who will select an amateur boxer through a global talent search and competition, along with audience voting and participation. The selected contestants will each go through rigorous mental and physical training, squaring off against each other with one winner for each category, lightweight, heavyweight and MMA. Each winner will go on to a pro bout on a Triller Fight Club main event that will launch their pro boxing career.

As the new creative partner and executive producer of Triller Fight Club events, Nigel will be responsible for blending the intense competition of world-class boxing with edge-of-your-seat entertainment by global music stars and celebrities to create the four-quadrant entertainment experience that defines Triller Fight Club.

Lythgoe is already at work on the Triller Fight Club’s upcoming June 19 event at Miami’s loanDepot park, which will be themed “The Greatest Showman” in recognition of boxing’s current showman, undefeated Teófimo López, who is putting his five championship belts on the line in the headline fight against the undefeated George Kambosos Jr. for the undisputed lightweight champion of the world. The June 19 event will make history by having men’s and women’s undisputed title fights on the same card for the first time ever, with Franchon Crews-Dezurn taking on Elin Cederroos in a four-belt title bout on the main card.

The June 19 event will be followed by Triller Fight Club’s August event, in which one of the world’s most respected and accomplished athletes, Evander “The Real Deal” Holyfield, the only person ever to win the World Heavyweight Title four times, will return to the ring to fight Kevin McBride in a six-round fight. The veteran McBride (35-10-1) is best known for ending the career of Mike Tyson in June of 2005 when Tyson retired in the sixth round in Washington, DC. The action will continue in September, when Triller Fight Club hosts the highly anticipated comeback of the Golden Boy himself, Oscar del La Hoya, in a match-up to be announced this summer.

“Nigel Lythgoe is a giant among giants, and his new role at Triller is a total game changer for us,” said Ryan Kavanaugh. “Nigel has changed the face of competition-based television around the world, and there is no one better to help us bring the excitement of Triller Fight Club to our global audiences, both through our exciting new streaming series and by adding his visionary storytelling abilities to our Fight Club events. We could not be more excited to welcome Nigel to the Triller team.”

Snoop Dogg, partner in Triller Fight Club, noted, “Boxing and dancing share the same movements and the same rhythm, and who better to take Fight Club to the next level that the person who brought the world ‘American Idol’ and ‘So You Think You Can Dance,’ the iconic talent discovery platforms where music, competition, movement and showmanship all count towards the victory, which in our case is hopefully by a knockout.”

Nigel Lythgoe commented, “Triller has built something extraordinary, and they truly have their finger on the pulse of where live event entertainment is headed. As a lifelong fan of music and boxing, I am thrilled to be getting into the ring with Ryan, Snoop and the whole Triller team to join their disruptive and innovative journey. Everyone is fighting for something in this world, and I’m excited to tell the many fascinating stories behind the raised gloves.”

Nigel Lythgoe is the co-creator, executive producer and head judge of Fox’s “So You Think You Can Dance” which launched in 2005. Lythgoe produced “Pop Idol” in the UK and its U.S. edition, “American Idol,” which helped change the face of American reality television. Nigel began his career as a dancer and later as a choreographer, eventually choreographing over 500 TV shows. He segued into producing television as Head of Entertainment and Comedy at London Weekend Television, where he commissioned and produced legendary TV shows including “Gladiators” (produced as “American Gladiators” in the US) and “Blind Date.”

“So You Think You Can Fight” is expected to launch later this year on Triller’s new live streaming platform Triller Verzuz TV, which was formed through TrillerNet’s recent acquisitions of Swizz Beatz and Timbaland’s ground-breaking live-streaming channel Verzuz and premier global live-event streaming platform FITE (FITE.tv).

The new series is inspired by the growing popularity of boxing among Millennials and Gen Z and by Triller’s successful expansion into boxing, which began with the now-legendary Mike Tyson vs Roy Jones Jr fight and music spectacle that shattered records for digital Pay Per Views in November 2020. Formalized as Triller Fight Club in partnership with Snoop Dogg, the next event was the April 17 Jake Paul vs Ben Askren PPV fight, which became one of the most talked-about, most bet-on and most-pirated sporting events of 2021. The PPV featured nine additional fights as well as performances by music superstars Justin Bieber, Ice Cube, Snoop Dogg, The Black Keys, Doja Cat, Saweetie, Diplo, Major Lazer and commentators including “SNL”’s Pete Davidson and internet stars Charli and Dixie D’Amelio.

cover image: credit Elvert Barnes

NLL Toronto Rock Relocate Home Games To Hamilton

The Toronto Rock of the National Lacrosse League (NLL) have reached a 5- year agreement, with a team option for a multi-year extension, with Spectra managed Core Entertainment to relocate the team’s home games to Hamilton’s FirstOntario Centre beginning with the 2021-22 season.

Toronto Rock Owner, President and GM Jamie Dawick made the announcement today at a press conference at FirstOntario Centre along with Rock captain Challen Rogers.

“There are a lot of reasons with a lot of layers to this decision, but when all things were considered, we feel this is best for the future of the Toronto Rock and we’re very excited to work with FirstOntario Centre,” said Dawick who has owned the team since 2009. “There is a strong business case behind the relocation to Hamilton, including a significant reduction in game operations costs as well as the opportunities that exist to better connect with our fan base and most importantly grow that fan base and increase revenues.”

While previously playing at one of the busiest arenas in North America, the Rock were a secondary tenant in the building and faced increasing operations costs while, and rightfully so, being fourth in line for home game dates.

Dawick noted that the Rock will have a much better selection of home game dates at FirstOntario Centre and the vast majority of home games in 2021-22 will be played on Saturday nights. It’s a big advantage for the Rock, with so much of the team’s ticket-buying fan base spread across Ontario.

“Our fans come from all over the province with a very large amount of those fans residing outside of downtown Toronto,” explained Dawick. “We’re very conscious of our fans from east of Toronto and outside of the city. Having access to Saturday night home games gives us the opportunity to become more accessible to even more people. Fans will be able to travel in and out of Hamilton with ease and enjoy the city both before and after the game. We will be able to provide a more affordable full game day experience and engage the community and local businesses at a new level.”

Dawick also thanked Maple Leaf Sports & Entertainment (MLSE) for being a great partner throughout his ownership of the team.

“I’ve owned this team for 11 seasons and everything I do on a daily basis represents a commitment to winning, first and foremost, and running the Toronto Rock as the premier franchise in the league,” said Dawick. “I want to sincerely thank MLSE for playing a pivotal role in the Rock’s successful 20-year run at Scotiabank Arena and the two seasons before that at the Gardens, they’ve always been good to us.”

Four of the Rock’s six NLL championships were won while the team played out of Scotiabank Arena, with the 2005 and 2011 titles being won on the turf at 40 Bay Street.

“The Rock have been an important part of the Toronto sports fabric for the past 22 years and they will always hold a special place in the history of this venue,” said Nick Eaves, Chief Venues and Operations Officer at MLSE. “The team has always been a tremendous partner of MLSE’s and we wish them every success in this new chapter in the franchise’s history. As an organization, the Rock, and their fans, can know that we will always support them in any way we can moving forward.”

The team name will not change with the relocation of the team’s home games to Hamilton. Dawick states there was consideration put into changing the name, but in the end this team and this franchise is the Toronto Rock.

“We absolutely considered it,” explained Dawick. “That being said, we have always represented the GTHA and nothing’s changed in that regard, just the location of our home games. We’re the same team, the same franchise, playing our games in a different building and community. We are playing in Hamilton because it’s where we want to be for the long-term.”

The relocation of Rock home games has also been met with excitement from the league level.

“The Rock continue to consistently serve up the best lacrosse in the world and the fans throughout Ontario will now have them as a primary tenant at the FirstOntario Centre in Hamilton,” said NLL Commissioner Nick Sakiewicz. “The organization and the fan base can now have the best of all that the great City of Hamilton provides while maintaining the standard of excellence all of Ontario has come to know both on the field from the Rock and in the community.”

The Rock have been welcomed with open arms by City of Hamilton staff who have rolled out the red carpet and assisted the organization with forming strategic partnerships from the very beginning of the relocation process.

“We are very excited to welcome six time National Lacrosse League Champions, the Rock, to Hamilton,” said Fred Eisenberger, Mayor of the City of Hamilton. “Lacrosse is a great sport with great fans and I am certain they will receive a very big, very loud Hamilton welcome. We look forward to enjoying the energy, togetherness and opportunity to reconnect our close-knit community as The Rock prepares to kick off their 2021-22 season.”

The new home of Rock City will allow fans the opportunity to enjoy an enhanced game experience that will only increase in quality and value in the coming seasons with FirstOntario Centre playing a key role in Hamilton’s downtown revitalization project.

“Spectra is thrilled that the Rock have chosen Hamilton’s FirstOntario Centre as their new home. The announcement of another professional team making their home in Hamilton, is an exciting moment for sports fans across South Western Ontario,“ said Andrew Nash, General Manager of the Spectra managed FirstOntario Centre. “Coming off this difficult time in the sports and entertainment industry makes us even more anxious to see FirstOntario Centre filled with Rock fans this upcoming season.”

Today the team has also announced the introduction of the Rock City Builders Club which locks in season membership pricing and the best ticket value for three years. All members of the Rock City Builders Club receive all the benefits of a regular annual season membership, along with increased benefits highlighted by the inclusion of an exclusive Rock City Builders Club jersey for each and every seat purchased. Existing season members will have the first right of refusal to renew their season membership and approve their FirstOntario Centre seat location until June 15. New season members can join the priority waiting list and reserve their membership with a $100 deposit per seat and guarantee a ticket to every 2021-22 Rock home game at FirstOntario Centre.

The Rock will be capping the number of season memberships available at just 5,000 to accommodate the possibility of socially distanced seating being in effect in December. Should there be no limitations, the number of season memberships will be raised at the appropriate time. In short, secure your season membership if you want to lock in your opportunity to watch the Rock live at FirstOntario Centre in 2021-22.

“I have toured the FirstOntario Centre and can honestly say I’m so excited to have a true home,” said Rogers, the youngest captain in Rock history. “This city was built on hard work, perseverance and a never-say-die attitude. My teammates and I are looking forward to competing in front of such passionate fans. I think our team is something the City of Hamilton can really get behind and help push us towards our ultimate goal of winning a championship.”

The Rock will continue to run the team’s business operations at Canada’s premier lacrosse-first facility, the Toronto Rock Athletic Centre (TRAC) in Oakville, ON. The TRAC also serves as the team’s practice and training facility.

In the coming months, the Rock will be announcing local partnerships, community engagement initiatives and more. Please follow the Rock on social media for the latest news.

NLL Announces Sale of Saskatchewan Rush To The Priestner Sports Corporation

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, announced today that the Priestner Sports Corporation has acquired the Saskatchewan Rush from owner Bruce Urban. The group, led by Mike Priestner, the owner of Go Auto, a Deloitte Best Managed Company that spans 47 car dealerships across Canada as well as the owner Saskatoon Blades of the Western Hockey League, takes over the club effective today, solidifying the Rush’s position in Saskatchewan for the long term. Colin Priestner will act as the team’s Governor while continuing his role as the GM/President of the Blades, while Jared Priestner will serve as Alternate Governor.  All lacrosse operations will continue to be run by Rush GM Derek Keenan.

“This is a transitional and progressive day for our league and the sport of lacrosse, as we welcome Priestner Sports to the NLL and thank Bruce Urban and his team for years of hard work and success both in the community and on the field of play,” said NLL Commissioner Nick Sakiewicz. “The Rush have been, and will continue to be, a model franchise not just for the National Lacrosse league but for all of sports in North America, and are key to our continued growth and business success as we head toward our 2021-22 season this fall.”

“First and foremost, we must thank Mr. Bruce Urban for allowing us the privilege of carrying on the Rush legacy,” said Colin Priestner. “We recognize all he has done to bring the best lacrosse in the world to Saskatoon, while giving back to both the city and its surrounding areas. We welcome the challenge of maintaining the winning tradition he established here, while pushing ourselves to find new and interesting ways to grow the game and the Rush fanbase which, in our humble opinion, is already the best in the league.”

“I am pleased to transfer ownership of the Rush organization to Jared, Colin, and Mike Priestner,” said Bruce Urban. “The Priestners are experienced operators, who will continue to run this team with pride and professionalism. Cindy, Brandon and I will greatly miss the Rush fans, sponsors, media, and of course the players, coaches, and team staff. We will cherish the wonderful memories made over 10 seasons in Edmonton and 5 in Saskatchewan.”

The Rush have been one of the most successful franchises not just in the NLL but in all of North American sports, winning the NLL title in 2016 and 2018, and finishing as runner-up in 2017, all under head coach Derek Keenan. The team was 7-3 and again in first place in the NLL Western Division when the 2019-20 season ended due to the Pandemic. The Rush have averaged over 13,400 fans in their past five seasons in Saskatoon, the best in the NLL during that timeframe.

VKTRY Insoles Worn By Record 74 Selections In 2021 NFL Draft

VKTRY GEAR, the fast growing, industry leader in Performance Insoles, today announced that a record number of 74 NFL Draftees, 33 in the first three rounds, wore their carbon fiber insoles as a key part of their prep for the Draft. Included on that list are players from almost every position, including first rounders: Florida TE Kyle Pitts (fourth by the Atlanta Falcons), Northwestern OL Rashawn Slater (13th by the LA Chargers), Tulsa linebacker Zaven Collins (16th by the Arizona Cardinals), Miami DE Jaelen Phillips (18th by the Miami Dolphins), and Alabama Running Back Najee Harris (24th by the Pittsburgh Steelers). Only Quinnen Williams of the New York Jets (third in 2019) was a higher draft pick to use VKTRY Gear in the history of the company.

“The world’s best athletes are discovering the increased performance benefits and the injury protection that our carbon fiber insoles provide, and that was very clear in this year’s NFL Draft,” said VKTRY CEO Steve Wasik. “Every day we get more requests from athletes for our insoles, none more than in the NFL, be it in this next generation of stars or in the growing number of veterans who are making VKs ‘Must Haves’ when they take the field.”

“We’re always told by our coaches that you’re only as strong as your foundation… it all starts with your feet and VKs give me the ability to explode forward and absorb force,” said Rashawn Slater. ”The energy return is the biggest thing… you can feel it. VKs feel way different than a normal insole and they help me reduce the risk of injury and that means everything.”

“Once you become accustomed to the feeling of VKTRY Insoles, it helps to elevate your game. From a lower body standpoint, the explosiveness with VKs is crazy,” added Zaven Collins. “The only time I wasn’t wearing them was when I was sleeping. That subconscious thought helps you play at least 1% faster or 1% better, which is a giant gain in the league.”

“VKTRY Insoles made me a lot more explosive,” said running back Javonte Williams, who the Denver Broncos traded up to take with the 35th pick from the University of North Carolina. “In the past when I didn’t have them I would have to stop or slow down because my feet started hurting. With the VKTRY Insoles I can keep going all day.”

During the 2020 NFL season, a record number of over 200 NFL players, from 29 of 32 clubs, wore VKTRY’S carbon fiber insoles, a 300% increase from 2019. Some of the brightest young stars and respected veterans in the NFL, including Cleveland Browns RB Nick Chubb, LV Raiders RB Josh Jacobs, Washington RB Antonio Gibson, Buffalo Bills RB Devin Singletary, SF 49ers WR “Deebo” Samuel, Seattle Seahawks WR DK Metcalf, NY Jets Williams, Buffalo Bills CB Josh Norman, Chicago Bears WR Anthony Miller, LA Chargers OT Brian Bulaga, Denver Broncos TE Noah Fant, New York Giants TE Evan Engram, Minnesota Vikings WR Justin Jefferson, Pittsburgh Steelers LB Devin Bush and many more are now part of the VKTRY using team. Players from every Power Five Conference used VKs for the first time during their Pro Days.

Made from aerospace-grade carbon fiber, VKTRY Insoles store and return energy to the athlete. They also provide a “spring-like” effect to improve shock absorption and reduce the load and stress on the athlete’s body. In independent performance testing, athletes wearing VKs increased their broad jump by an average of +4.0”, their vert by +1.6” and improved their 40 times by 0.12 seconds.

VKTRY Insoles are available in five different levels of flexibility to optimize performance, protection and comfort. Athletes at more than 300 professional and college teams wear VKTRY Insoles for training and competition. A recent study of 263 NCAA athletes showed 41% less foot injuries and 22% less lower leg injuries when athletes use VKs.

VKTRY Insoles were originally invented for the US Olympic Bobsled Team to improve athletic explosiveness. In 2010, these carbon fiber insoles helped Team USA win gold in the 4-man bobsled – first time in 62 years. Now, more and more people are discovering the benefits of energy return, improved stability and the shock absorption that VKs provide.

Strat-O-Matic, Marquee Sports Network Continue Partnership With Season, Historical Simulations

Strat-O-Matic (www.strat-o-matic.com), the market leader in sports simulations, and Marquee Sports Network, the broadcast home of the Chicago Cubs, today announced the continuation and expansion of their partnership to provide data and simulations of past, present and future Cubs-related content for use in various multimedia formats this year.

Among the planned simulations are a tournament featuring the top 32 teams in Cubs history and matchups between the all-time greatest Cubs players and the best of each of their 2021 opponents. Last week, the Cubs-Braves matchup was featured, with the Cubs winning 5-3 in 10 innings. See that coverage here: https://www.marqueesportsnetwork.com/ultimate-lineups/.

The partnership began last year, when Strat-O-Matic conducted several Cubs-related simulations, including Marquee announcer Jim Deshaies pitching against the vaunted 1927 Yankees and the Ultimate Cubs Lineup, a tournament of all-time great Cubs teams as selected by numerous Marquee broadcasters.

“We are pleased to be expanding our partnership with Marquee Sports Network after a great start last year,” said Strat-O-Matic President Adam Richman. “We just touched the surface of the many opportunities to bring Marquee’s tremendous content to share with Cubs fans, who are so passionate about the team’s history as well as the 2021 team.”

“The simulations last year proved a hit with viewers, and we couldn’t be more excited to be partnering with Strat-O-Matic again this season,” Marquee Sports Network General Manager Mike McCarthy said. “Our broadcasters enjoy being involved and we look forward to getting them as well as fans involved in the new programming.”

Additional content using Strat-O-Matic data will be announced in the coming weeks.

Topps, Lawrence Release NFTs Created By Brother, Sister-In-Law Today On Mintable

Following the overwhelming success of the recent sold-out issue of an exclusive box set of cards depicting this week’s likely No. 1 pro draft selection Trevor Lawrence, Topps has teamed with the winningest starting quarterback in Clemson history on the release of its first football-related NFTs (non-fungible tokens). The six-piece collection was created in collaboration with Trevor’s brother and sister-in-law, professional artist duo Chase and Brooke Lawrence. The NFTs, which include five open-edition cards, with the opportunity to receive an exclusive Chrome card, and a one 1/1 auction of a signed Superfractor card and signed Artist Proof card from Chase and Trevor. The store will launch on Tuesday, April 27, at 11 a.m. ET via Mintable and will be available for 24 hours only. The Lawrence NFTs are stored on the Mintable blockchain.

Each of the five open-edition Lawrence NFTs are priced at $200, with the goal of making these collectibles available to as wide an audience as possible. Any collector purchasing all five open-edition Lawrence NFTs will receive a special exclusive limited edition physical Chrome card. This will be Trevor’s first and only Chrome card and it is only available with the purchase of the Open Edition NFT’s.

“The amazing response to the Trevor Lawrence card set and his status as a transcendent figure in football makes the issue of these NFTs a natural for us,” said Jeff Heckman, Global Director, New Business Ventures. “As was the case with the sold-out cards, Chase and Brooke bring their unique talents and connection with Trevor to their creations, and we are pleased that the lower price point will make their work accessible to many more fans and all level of collectors.”

Any collector or fan can acquire, trade, and resell NFTs through the platform using a debit or credit card. NFTs are a type of digital asset in which ownership is recorded on a digital ledger blockchain, in this case Mintable. Each NFT is unique and can be viewed as a collectible that cannot be duplicated, making them singular and potentially valuable. NFTs can represent a variety of digital files, such as art, videos, music and other forms of creative work, several of which are incorporated into the Lawrence pieces.

“I couldn’t be happier with how the card set came out, and I am even more excited to get into the world of NFTs with this series,” said Trevor Lawrence. “Everyone saw how amazing Chase and Brooke’s designs turned out, and I think they’ll love the pieces we worked on together for the NFTs.”

Chase and Brooke Lawrence (https://bclawrence.art), whose 50-card set issued via Topps this month was a huge hit with collectors, took inspiration from psychedelic period pieces from the 1960’s-70’s as well as classic comic book and graphic novel illustrations for both the physical cards and the NFTs.

“We are honored by the response to the physical cards we created and are excited to collaborate with Trevor and Topps on our first NFT collection,” said Chase and Brooke. “This collection is meant to showcase Trevor’s natural energy and charisma paired with colorful nostalgia, and retro-psychedelic works of art.” 

Lawrence, the 2018 national champion and first quarterback ever to win three ACC Championship Games, finished second in the 2020 Heisman Trophy balloting as he led Clemson to the national championship game. In his storied three-year career, he completed 758-of-1138 career passes (66.6 %) for 10,098 yards with 90 touchdowns and 17 interceptions for a pass efficiency rating for 164.26 in 2,237 snaps over 40 career games (36 starts).

Electronic Gaming Federation, Special Olympics New Jersey Form First-Ever Unified Esports Program

The Electronic Gaming Federation (EGF), the national governing body for formalized collegiate D-I esports and high school level leagues, today announced a new, first-ever expansive partnership with Special Olympics New Jersey (SONJ) to create EGFH Unified. Unified Sports® joins people with and without disabilities (known as Unified partners) on the same team promoting social inclusion through shared sports training and competition experiences. The first EGFH Unified season will be a 5-week competition featuring up to 50 high schools throughout the state  bringing all esports student-athletes into an interscholastic schedule of competition beginning with Rocket League this Spring and continuing with rolling competitions throughout the 2021-22 school year. 

“Creating impactful experiences for students has always been the core of why EGF was founded and it’s an honor to be able to work with the Special Olympics New Jersey to celebrate these athletes through esports, ” said Tyler Schrodt, EGF Founder. “Part of the magic of esports is its level of accessibility and I’m so thankful for the opportunity to collaborate with SONJ to learn from their long history of impact through traditional sports to help develop these experiences for their community and recognize those athletes for their passion and their achievements. ”

“Special Olympics New Jersey is proud to partner and work with EGF on this very important program,” said Heather Andersen, President and CEO of Special Olympics New Jersey. “Esports competitions create shared experiences for our athletes and their partners in a unique way to empower their lives and social experiences. Being the first Special Olympics organization to run a Unified esports program is even more meaningful for us, and we look forward to sharing our experiences with others nationwide as this expands.”  

Each school will have at least one Unified team expected to participate in five weeks of regular competition, with a one week pre-season and four-week regular season. Schools will compete against teams from other schools in weekly online matches, beginning with Rocket League this Spring, with plans to extend the program to more schools and games in the future. The competition will culminate with a full championship on June 4th and 5th.

Captain Morgan, Fanduel Announce Exclusive Soccer Contest Partnership

Captain Morgan and FanDuel have announced today the launch of the Captain Morgan Soccer Pick ‘Em contest series as one of the most highly anticipated seasons in the history of the United States and Canada’s top-flight professional soccer league gets underway. Fans across the country have been waiting months to settle back into their gameday routines, and this season, they’ll be able to play for a chance to win cash prizes as they cheer on their teams each week.

On Saturdays (and other designated days) throughout the 2021 regular season and postseason, the Captain Morgan Soccer Pick ‘Em contest series will offer fans 21 and up the chance to win cash prizes† by making quick predictions about the day’s matches and earning points for each correct pick. Prizes will be awarded each week, and even if you don’t score with all of your picks, you could still take home a share‡ of up to $3,000 in total winnings!†

“Enthusiasm for the game of soccer in America is at an all-time high, and we’re so excited to be working with Captain Morgan as our first soccer partner ahead of what will undoubtedly be a season to remember,” said Alyssa Zeleznik, VP of Sponsorship & Advertising Sales, FanDuel. “We are fully aligned with Captain Morgan in that we both strive to give fans a fun and engaging way to enhance their viewing experience, and we can’t wait to get this season going with the Captain Morgan Soccer Pick ‘Em.”

“All of us at Captain Morgan have been looking forward to this season for several months now, and we know there are millions of soccer fans out there who are as eager as we are to see teams back in action at their home stadiums once again,” said Sam Salameh, Vice President Captain Morgan. “We know soccer fans are some of the most passionate in all of sports, and we can’t wait to help fuel that passion. We’re so thrilled to have found a partner in FanDuel that will help us offer fans new ways to consume and engage with the game we all love this season.”

In addition to the Captain Morgan Soccer Pick ‘Em contest series, Captain Morgan will also be activating across various platforms throughout the season to remind soccer fans to Sub in the Captain for any monotonous, bland or just plain boring elements of their gameday routines that may be in need of a refresh. As soccer fans know best, substitutions are a key part of any match – managers must make the decision to bring on the right players at the right times, whether it be for tactical reasons or to give the team a necessary spark.

This season, Captain Morgan encourages fans to take the same approach when managing their drink choices. When your gameday routine becomes flat and sluggish, introduce some variety and spice things up by subbing in a Captain Morgan cocktail that’s fun and delicious. With a new season comes an opportunity for new traditions, new experiences and making new memories, so no matter what team you’re rooting for this year, be sure to Sub in the Captain and make it one to remember with Captain Morgan.

Messier, Frazier, Bird, Boone Lead Off Steiner’s New ‘Athlete Direct’ Marketplace

A plethora of champion players and coaches – from New York Rangers Stanley Cup icons Mark Messier and Mike Richter to Football Giants Super Bowl legends Tom Coughlin and Mark Bavaro to women’s basketball greats Sue Bird and Nancy Lieberman to Yankees World Series champs Aaron Boone and Willie Randolph to college coaches Lou Holtz and Jim Boeheim – have all lined up to partner with Brandon Steiner’s brand new “Athlete Direct.” “Athlete Direct” is just another Steiner brainchild. He launched the new sports marketplace CollectibleXchange.com just over a year ago.

Steiner, who revolutionized the sports memorabilia and collectibles industry during 32 years as founder of Steiner Sports Marketing and Memorabilia, has transitioned from that company to transform the industry once again with the launches of “Athlete Direct” and (earlier) CollectibleXchange.com (in 2019); AD gives the players and coaches a “one-stop-shop” to sell memorabilia – autographed, game-used and commemorative items – as well as new product lines – directly to their fans.

In addition, collector’s will be able to have their own photos, jerseys, balls and other items personally-signed by the athletes. And that’s not to mention fan experiences for zoom one-on-ones to such video greetings as birthday messages, and specialize products.

“This was always the big picture I had in my mind,” says Steiner. “I found that over the years, there was too much of the same thing, hundreds, thousands of balls and jerseys signed by the same player. People bring collections to us, and are disappointed in their value because players just signed so much. Now we are away from the volume and give propriety to high end exclusive stuff; those ‘hard to get,’ cool, pieces. We’re trying to work on not only collectibles but also private items – from exercise machines to skin care products to healthy snacks.”