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Vanderbilt’s Sports & Society Initiative, Digital Sports Media Property First and Pen Announce Content Partnership

To address the need for new voices and perspectives in sports coverage, digital sports media company First and Pen and Vanderbilt’s Sports & Society Initiative announced a new content partnership that focuses on sports stories told by voices of color from the college academic community.

“I launched First and Pen to inform, inspire and connect through voices of color in sports, so I’m extremely happy and excited to partner with Vanderbilt’s Sports & Society Initiative to amplify these voices,” said First and Pen CEO & Founder, Yussuf Khan. “Sports have always been a reflection of society, so it’s important that those that are often overlooked or dismissed have a home to inform, inspire and connect through the passion, lessons, histories and stories sports creates.”

Due to the synergy of the mission and goals of the two organizations, the partnership materialized easily and quickly.

“We are proud to support this effort to elevate voices of color and to further support the idea that sports is a vital area of scholarship,” said Andrew Maraniss, special projects coordinator at Vanderbilt Athletics and manager of the Sports & Society Initiative. “The world of sports provides a fascinating lens to view the most pressing matters in our society.”

The two parties will explore the intersections of race, gender, history, community, global affairs and sports through original editorial content and will expand to include video and audio content in the future.

All content will appear on First and Pen (www.firstandpen.com) and will be shared across social media. Vanderbilt Sports & Society Initiative (Twitter: @SportsSocietyVU) and First and Pen (Twitter, Facebook and Instagram: @Firstandpen).

Monumental Sports & Entertainment and KPMG LLP Debut ‘KPMG Ignition – DC’ at Capital One Arena

Today, Monumental Sports & Entertainment (MSE) and KPMG LLP announced the opening of a transformed, existing arena suite as the newest KPMG Ignition Center, located at MSE’s Capital One Arena in Washington D.C. The renovated suite is equipped with the latest technology and will serve as a meeting place for KPMG and its clients to collaborate and solve business problems together, 365-days-a-year, at any time of the day, regardless of the evening game scheduling of the NHL’s Washington Capitals, the NBA’s Washington Wizards or other live concert or event. When a game, concert or event is hosted in the arena, KPMG will also be able to offer traditional live-event hospitality to their clients as part of an innovative customer experience. 

“When KPMG and the senior executives at Monumental Sports came together on this idea, I thought it was brilliant,’” said Ted Leonsis, Founder, Chairman & CEO of Monumental Sports & Entertainment. “Taking a suite normally used to host clients to watch Capitals and Wizards games and innovate within it – bringing customers into an environment that’s unexpected and creating a destination to engage people to think differently – is such a big idea. This reinforces the notion that arenas play a central part in the business community’s ecosystem — and that we are now creating a new real estate category of shared workspace— turning suites normally used a few hours per game day into workspace, all day and year-round. I believe the shared space will be seen as a very economical investment given the dual benefits of suite usage for entertaining at games and then office space for meetings, working and demo centers for the benefit of customers. This reimagining of suite space is another innovation our team is bringing to our community of business partners. So, I congratulate the leaders at KPMG for being a first mover and an exemplar in finding new uses for the convening operation we have built, and I’m sure others will soon join them.”

Seeking to address a business need for KPMG to engage in-person with its clients in an innovative and unique setting and MSE’s pursuit of developing additional daypart uses for an otherwise dormant arena, KPMG and MSE senior leaders collaborated to reimagine the existing suite as a hub which capitalizes on the pioneering culture of both organizations. Capital One Arena is filled with premium space that can now be used not only to provide a one-of-a-kind experience for entertaining, but also creates new opportunities for professional service use of the arena during the day. Whereas arena or stadium suites are typically used by sponsors for event-based, social gatherings during sports games and concerts, KPMG Ignition – DC, located within Capital One Arena, represents the most experiential Ignition Center yet.

This 28-person mega-suite can be transformed to meet clients’ needs. From its walls to its furniture, the suite’s modular and movable functionality creates a unique room design for each business session.

The suite is fully equipped with cutting edge technology. The central video wall displays stories and demonstrations to facilitate discussions. Interactive screen displays are scattered throughout the room, along with high-resolution monitors on the ceiling and at the entryway that showcase relevant visuals during meetings. Plus, video streaming enables people to join sessions from anywhere in the world.

KPMG Ignition Centers have assisted a myriad of businesses across multiple industries by curating experiences using a combination of talent, environment, assets, and methods tailored to help their clients reframe complex problems into future opportunities, and drive value from innovation. And driving value from innovation is a core value which Monumental Sports & Entertainment infuses throughout its platform of professional sports teams, venues, and direct-to-consumer media enterprises. 

“This is the first partnership of its kind – an innovation space in a sports and entertainment facility – and a forward-thinking blueprint for arena suites of the future. Innovation can happen anywhere, anytime. KPMG Ignition – DC will provide an opportunity to engage with clients in a collaborative environment outside of their traditional office spaces to lean into disruption and uncover opportunities to create value,” Tim Gillis, KPMG Washington DC area Office Managing Partner, said. “The KPMG brand is synonymous with disruptive transformation and innovation. This partnership with Monumental Sports & Entertainment is a representation of how we are transforming our own business and how we bring that same approach – and our ever-evolving capabilities – to help organizations in the DC area do the same.” 

With KPMG Ignition – DC, located within a 900-square-feet suite on the second level concourse at Capital One Arena, the two organizations will combine a high-energy atmosphere, unique, immersive fan experiences, and extraordinary hospitality to create a one-of-a-kind environment that sparks creativity and the next big ideas in both established and emerging industries. 

Washington, D.C. is a global destination for business and tech investment and Monumental Sports & Entertainment’s teams, venues and other managed properties serve as convening platforms for the world’s most innovative thought leaders. Capital One Arena hosts over 220+ events per year, ranging from professional to collegiate sports, major music and entertainment acts and in-demand family shows, appealing to multiple audiences on any given day of the week. 

FanDuel Introduces New TV Commercial with PGA TOUR Talent

FanDuel Group, the premier sports gaming destination in the United States, announced today a new television commercial, featuring golfers Abraham Ancer, Will Zalatoris, Harold Varner III, and current FanDuel PGA TOUR partner, Jordan Spieth. The spot will launch during this week’s U.S Open and air through February 2023.

The spot highlights FanDuel’s continued growth with the PGA TOUR relationship, leaning into FanDuel’s commitment to talent. In addition to appearing in FanDuel’s new commercial, Spieth, Ancer, Zalatoris and Varner III will partner with FanDuel on social media support, which will include odds boosts and content surrounding FanDuel Free-to-Play initiatives. As part of the partnership, FanDuel will also have access to the players’ names and likenesses.

“Golf continues to be one of the fastest-growing sports on our platform and, as we greatly value our partnership with the PGA TOUR, we are excited to grow our PGA TOUR program,” said Mike Raffensperger, CMO of FanDuel Group. “Jordan has already been a fantastic partner and we look forward to expanding our golf ambassador roster with the addition of Abe Ancer, Will Zalatoris, and Harold Varner III.”

To celebrate the U.S. Open this week, new sportsbook customers can bet $5 and receive $200 in free bets. The offer ends June 21 and is available in all legal sports betting states where FanDuel Sportsbook operates. *

In December 2021, FanDuel and The PGA TOUR announced a three-year extension through 2024 to their content and marketing relationship designating FanDuel as an Official Betting Operator of the PGA TOUR. In August 2021, FanDuel announced an exclusive, multi-year partnership with Jordan Spieth making FanDuel the exclusive sports betting and daily fantasy provider of Spieth. Lastly, in January 2021, FanDuel announced it will begin providing real-time highlights of PGA TOUR golf events to FanDuel Sportsbook app users.

Entain plc Acquisition of BetCity, one of the Netherlands’ leading online sports betting and gaming operators

Entain plc (LSE: ENT), the leading global sports betting, gaming and interactive entertainment group (“Entain” or the “Group”), today announces that it has agreed to acquire the entire share capital of BetEnt B.V., which trades under the BetCity.nl name (“BetCity” or the “Company”), from Sports Entertainment Media B.V. for an initial consideration of €300m (approximately £257m1) and deferred contingent consideration of up to €550m (approximately £472m1).

BetCity is one of the Netherlands’ leading online sports betting and gaming operators. Headquartered in Amsterdam, BetCity received an online sports betting and gaming licence from the KSA (Kansspelautoriteit), the Dutch Gaming and Gambling Authority, in October 2021.

The newly regulated Netherlands online market is highly attractive and fast-growing across both sports betting and gaming.  Since its licensing in October 2021, BetCity has delivered rapid growth, establishing a leading position with approximately 20%2 market share during the fourth quarter of 2021.  This acquisition will create a strong market operator with significant growth opportunities, in line with the Group’s strategy.

BetCity’s offering is highly complementary to Entain’s bwin and Party brands which are awaiting approval for a licence to operate in the Netherlands – now expected during the latter part of this year as the KSA has recently requested additional documentation as part of the ongoing application process.  The combination of BetCity’s local expertise, strong brand and large diverse user-base, with Entain’s global scale and market-leading platform will provide customers with a broader offering of engaging products, fresh content and new experiences.

Melvin Bostelaar, BetCity’s CEO, along with other key members of the leadership team, will remain with the Company.
Consideration structure:
•       Initial consideration of €300m (approximately £257m1) is payable in cash at completion, with a balancing payment to be paid in early 2023 based on the actual performance of BetCity in the financial year 2022;
•       A further contingent payment will be paid in early 2024, based on 10x BetCity’s EBITDA for the financial year 2023, less amounts already paid out;
•       In addition, a final contingent payment of €50m (approximately £43m1) will be paid on delivery of synergies and successful migration to the Entain Platform;

The total consideration payable on current expectations is €450m (approximately £386m1).  However, dependent on the performance of BetCity, the maximum consideration is capped at €850m (approximately £729m1).  The combination is expected to deliver approximately €28m (approximately £24m1) of cost synergies, predominantly from technology, content and royalty benefits, by the end of 2026.

The initial consideration will be funded from existing cash resources and drawings on the Group’s revolving credit facility.

The acquisition is expected to complete during H2 2022.

Jette Nygaard-Andersen, CEO of Entain, comments:
“We are delighted that BetCity is joining Entain and are excited by the significant opportunities in the newly regulated Dutch market.  This acquisition will provide customers with an even better experience as we combine BetCity’s local expertise and brand alongside Entain’s market leading, customer focused platform.  This transaction further underpins our growth strategy of operating in attractive regulated markets. We look forward to working with Melvin and the BetCity team.”

Melvin Bostelaar, CEO of BetCity, comments:
“We are happy to be joining forces with a world-class group in Entain. Together we will be well-placed to maintain a strong market position in the Dutch market for the coming years. Entain’s market leading platform, technology, established brands and global scale provides a fantastic opportunity to expand and enrich our customer offering. Both BetCity and Entain position the customer at the heart of everything we do, with Entain’s core values and philosophy in responsible gaming, compliance and company-culture seamlessly aligning with those of BetCity. We look forward to a bright future together.”

RealResponse Adds US Equestrian As Strategic Partner

RealResponse, (@RealResponseHQ), the award-winning safe and secure feedback, monitoring and anonymous reporting platform for athletic teams and organizations, today announced a strategic partnership with US Equestrian, further expanding its reach across the Olympic and Paralympic sport landscape. The program will roll out next month, and will initially be available for all US Equestrian members to anonymously and quickly report any issues regarding violations of the USEF SafeSport Policy, including the Minor Athlete Abuse Prevention Policies

“We are proud to add US Equestrian as a new partner. The opportunity to fully leverage the versatility of the RealResponse platform in serving the unique needs of USEF is something we wholeheartedly embrace. US Equestrian made it clear that they want to remove as many barriers as possible to reporting concerns and we believe this platform will achieve that. Providing their athletes and members a voice to bring forward any concern safely and with anonymity is our privilege.,” said David Chadwick, Founder and CEO of RealResponse. “Tailoring our service to meet the individual needs of each organization we partner with allows RealResponse to deliver maximum value and impact to our partners.”

“Athlete safety is of paramount importance to USEF. Our staff is dedicated to this effort and our biggest priority is making sure our members know we have a safe, secure, and quick way to be made aware of any issues that arise, and RealResponse gives us this much needed added value,” said Bill Moroney, USEF Chief Executive Officer. “By taking this step, we want to make sure that issues and concerns at any level are reported and dealt with efficiently and professionally, and that the integrity of our organization and our sport remains intact..”

This new platform will provide members with the opportunity to report concerns to USEF about emotional and physical abuse as well as violations of the Minor Athlete Abuse Prevention Policies via text message while maintaining anonymity. Members are still welcome to report concerns by emailing [email protected] or by directly contacting a member of the Athlete Protection Team. For details on how to report misconduct go here.

U.S. Open Championship Audio Coverage, Exclusively on SiriusXM

SiriusXM announced today its extensive programming coverage for the 122nd U.S. Open Championship, which will be played June 16th-19th at The Country Club in Brookline, Massachusetts.  SiriusXM is the exclusive national radio broadcaster of the U.S. Open.

SiriusXM’s extensive production will provide listeners with more than 40 hours of live shot-by-shot coverage from the course across all four rounds of play.  On Thursday and Friday, with the full field on the course, SiriusXM’s coverage will extend from the day’s first tee time at 6:45 am ET through the end of play.  On the weekend, SiriusXM’s on-course coverage will begin at 10 am ET on Saturday and Sunday and run through the completion of play both days.  If a playoff occurs, SiriusXM will provide live coverage of every shot played. 

SiriusXM’s U.S. Open Championship broadcast team will feature play-by-play voice Brian Katrek and lead analyst Mark Carnevale.  Fred Albers, Carl Paulson, Dennis Paulson, John Maginnes and Andres Gonzales, who is new to the SiriusXM team, will be on-course reporters, following key playing groups.  Chantel McCabe, Jason Sobel and Taylor Zarzour will serve as hosts, provide leaderboard updates and conduct interviews with players.  Swing coach Jim McLean will provide reports from the range as players warm up for their rounds.

On Thursday and Friday, The Starter with Taylor Zarzour, Michael Breed and Greg DuCharme will be on live in the morning to provide coverage as the earliest groups tee off. 

Immediately following each round, listeners will hear a three-hour wrap-up of the day’s play, hosted by Drew Stoltz and Gary Williams.  Three-time U.S. Open Champion Hale Irwin will co-host the show after Sunday’s round.  The show will also feature hour-long appearances by major championship winners Juli Inkster, Scott Simpson, Craig Stadler and Dave Stockton.

PGA Tour players Jason Kokrak and Harold Varner III, both top-40 players who will be competing in this U.S. Open, will host new episodes of their SiriusXM shows.  Crushing It with Kokrak will air tonight at 7 pm ET, immediately followed by The HV3 Show at 8 pm ET.

World Golf Hall of Fame member Fred Couples, who competed in 23 U.S. Open Championships, will host a new episode of The Fred Couples Show on Tuesday at 8 pm ET. 

The U.S. Open Championship, conducted by the USGA, is the ultimate test of golf for the best players in the world.  Played on America’s greatest courses, the U.S. Open annually provides thousands of golfers of all backgrounds the opportunity to qualify through a rigorous two-stage process.

In the days leading up to its U.S. Open coverage, and every week throughout the year, SiriusXM’s weekday golf programming lineup features live shows starting at 7am ET that offer news, analysis, expert instruction and more.  For more go to SiriusXM.com/golfonsxm.

U.S. Open programming on SiriusXM will air nationwide on channel 92 on SiriusXM radios.  Subscribers can also listen with the SXM App (siriusxm.us/SXMPGATourRadio), and with Amazon Alexa, the Google Assistant or however they stream at home.  Streaming access is included with SiriusXM’s audio trials and most popular plans.

SiriusXM’s U.S. Open broadcast rights come through its agreement with the United States Golf Association and NBCUniversal, the principal domestic media partner of the USGA.

Las Vegas Desert Dogs to Select 14 Players In Expansion Draft July 7

As the club prepares for its inaugural NLL season, the Las Vegas Desert Dogs will take the first major step in building their roster via the league’s Expansion Draft. General Manager and Head Coach Shawn Williams will oversee the team’s 14 selections from among the available players not protected by the other 14 NLL teams. The Desert Dogs’ selections will be announced July 7.

The league’s 14 other franchises must submit their respective lists of protected players by Thursday, June 23 by 12pm ET. No team can lose more than one player via the Expansion Draft.

“The Expansion Draft will not only help in stocking the Las Vegas Desert Dogs with exciting, talented players from among the deep reserves of the best lacrosse stars in the world, but it will also serve as a further introduction of the new, vibrant franchise to the lacrosse community,” said Brian Lemon, NLL Executive VP, Lacrosse Operations. “We know from the experience of last year’s Panther City Lacrosse Club Expansion Draft that there are many outstanding players in the NLL that a team can quickly become a contender through these selections even in its first year.”

Additional ways for Las Vegas to build its roster prior to its inaugural game this fall include, signing free agents starting on August 1st, the NLL Entry Draft, and player trades with other teams.

For the latest scores and developments about the National Lacrosse League, please visit: NLL.com and find the NLL on Facebook, Instagram, and Twitter.

About the National Lacrosse League

The National Lacrosse League (NLL) is North America’s premier professional lacrosse league. Founded in 1986, the NLL ranks third in average attendance for pro indoor sports worldwide, behind only the NHL and NBA. The League is comprised of 15 franchises across the United States and Canada: Albany FireWolves, Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, Halifax Thunderbirds, Las Vegas Desert Dogs, New York Riptide, Panther City Lacrosse Club (TX), Philadelphia Wings, Rochester Knighthawks, San Diego Seals, Saskatchewan Rush, Toronto Rock, and Vancouver Warriors.

For more information, visit NLL.com and find @NLL on Facebook, Instagram and Twitter. For more information visit NLL.com.

Beat the Streets Raises $950K with Annual Benefit, Final X New York

Fourteen athletes punched their ticket to the 2022 Senior World Championships in front of a lively crowd of 3,000 wrestling fans at the 12th Beat the Streets Annual Benefit on Wednesday at the Hulu Theater at Madison Square Garden.

As great as it was for spectators and athletes, it was an even better night for Beat the Streets, which raised more than $950,000 to help in its efforts to make a lifelong impact on New York City student-athletes through the benefits and skills acquired through wrestling.

Olympic champions Jordan Burroughs (74 kg men’s freestyle), Helen Maroulis (57 kg women’s freestyle) and David Taylor (86 kg men’s freestyle), Olympic bronze medalists Sarah Hildebrandt (50kg women’s freestyle) and Kyle Dake (74kg men’s freestyle) and World bronze medalist G’Angelo Hancock (97kg Greco-Roman) were among the winners. The victors of each Final X New York Championship Series will represent the Team USA at the Senior World Championships in Belgrade, Serbia, Sept. 10-18.

“This was a great night for wrestling, in large part because of the support and generosity of our community,” said Brendan Buckley, Executive Director of Beat the Streets. “They were treated to a night of exciting matches, newly crowned champions and a celebration of everything that the sport can be, and the best part is that the real winners are the many kids that will benefit from our programs year-round because of it.”

Wednesday represented the first in-person Beat the Streets benefit event since 2019, as the COVID-19 pandemic safety guidelines prohibited spectators in 2020 and 2021. Beat the Streets hosted a virtual benefit on the banks of the Hudson River in 2020 in Hoboken, New Jersey. The 2019 Benefit was also held at the Hulu Theater, and previous benefits have been at other historic New York locations such as Times Square, Grand Central Terminal and South Street Seaport. These unique and electrifying annual events help Beat the Streets New York raise millions of dollars to support local youth wrestling programs which empower young people in New York City. To provide contributions to Beat the Streets, visit http://btsny.org/donate.

For the full results, visit https://go.teamusa.org/3MtX4ah.

Ones Basketball League Crowns DMV Regional Champion and Awards $10,000 First Prize

Ones Basketball League (OBL) — the first-ever elite competition that celebrates the most skilled one-on-one players on the planet and created by Basketball Hall of Famer Tracy McGrady — crowned its fifth Regional Champion at The St. James on Saturday and Sunday. A total of 30 top area and national-level basketball players squared off in spirited action, and it was Kevin Kuteyi (Lanham, Md.), Andrew Washington (Washington, D.C.) and Donte Wright (Jackson, S.C.) who took the top three places in a weekend filled with close contests and spirited play across the board.

Kuteyi, who came into Sunday’s play as the No. 8 seed, had to win a Play-In over Damier Pitts (Charlotte, N.C.) to advance to the quarterfinals. He then dispatched top seeded Terry Hosley (Baltimore) and upended Antonio Carter (Alexandria, Va.) with a flurry of two-pointers, 9-3, to advance to the Finals, where his hot hand from long distance erased an early 4-1 deficit to second-seeded Washington, winning going away 9-5. In the third-place contest, Wright buried two straight two-pointers to break a 6-6 tie and top Carter, 10-6. All three now advance to the OBL Finals in Las Vegas this summer (dates and location TBA).

“This world-class facility and superior level of play made the OBL DMV Regional one of our best events to date,” said McGrady. “It was great to see the guys hit so many big shots and feel the crowd’s energy and support.”

Kuteyi, who played at Chowan Univ., nicknamed “Uncle Skoob,” had one of the more vocal rooting sections at The St. James and he showed a ton of personality interacting with the crowd throughout Sunday’s play.

“I wanted to tire him out a little then turn it on,” said Kuteyi of his Championship-winning matchup with Washington. “He got the early lead on me, but I knew I could come back. I appreciate T-Mac and everyone here for the opportunity.”

Washington, also known as “Sponge Bob,” and whose quarterfinal match against Scotty Hendricks went into overtime before a hard-fought semifinal win over Wright propelled him into the final, appeared winded for parts of his matches but fought through it and promises to be ready for Las Vegas.

“I ain’t done yet,” Washington said following the final. “You’re going to see me in better shape and ready to go in Vegas.”

After a successful debut event in Houston (April 30-May 1) and follow-ups in Atlanta (May 7-8), Chicago (May 21-22), New York (May 28-29) and the DMV, OBL’s next regional event is Saturday and Sunday, June 18-19, concluding the regular season in Los Angeles (site TBA).

The winner of each regional tournament will take home a $10,000 cash prize along with an invitation to the OBL Finals, which will see 21 players (the top three from each region plus three wild cards) compete for a chance to win a $250,000 grand prize and be crowned “Ruler of the Court.”

OBL media partners include SHOWTIME Sports, SLAM Media, Playmaker, and Heart and Hustle Productions.

Follow Ones Basketball League at https://www.oblhoops.com/ and on Twitter and Instagram.

American Cornhole League Opens 2022 Pro Shootout Series

The American Cornhole League (ACL) is kicking off its 2022 ACL Pro Shootout Series – which airs live on CBS Sports Network at 7pm Saturday night from Bell Bank Park in Mesa Arizona.

The ACL Pro Shootout Series is in its 2nd year of competition that features eight high-intensity singles and doubles qualifying events hosted across the US, with a total prize pool of $250,000. The championship event – which airs live on CBS Network on September 17 – crowns the Shootout Champions.

This will be the second time in the history of the ACL that the league will be profiled on network television with 16 hours of CBS Sports Network coverage and 4 hours of CBS coverage.

The Pro Shootout Series, sponsored by Johnsonville, Bush’s Beans, Bacardi Spiced, AllCornhole, and Mike’s Hard Lemonade is a 12-round single elimination tournament format – fans will be familiar with it as the format is similar to the 2021 Pro Invitational Qualifying Tour. Each of the eight summer events will feature a Pro Men Singles, Pro Women Singles, and Pro Doubles event with the winners qualifying for the Shootout Championship. The top Pro Doubles team at the end will walk away with a $50,000 cash prize and Women’s and Men’s Singles winners will earn $20,000 each.

TheScore Bet Plans To Discontinue Sports Wagering In U.S. On July 1

Flourishing in its home nation since the debut of the Ontario iGaming market in April, theScore alerted customers on Wednesday that it will discontinue its U.S. sports betting operations effective July 1.

With the closure, theScore will shift focus to accelerating its growth in Ontario and expanding its technology roadmap north of the U.S. border, with the ultimate goal of migrating Barstool Sportsbook onto the company’s in-house risk and trading platform in the relatively near future.

The move comes nearly eight months after Penn National Gaming completed a $2.1 billion cash-and-stock acquisition of theScore. While Penn asserted at the time that it sought to operate theScore as a standalone business, Wednesday’s move allows theScore to strategically deploy resources in Canada, where it ranks as the nation’s most popular sports media app.

Since the acquisition was announced last August, Penn has taken a bifurcated approach to expanding sports betting operations in North America, with Barstool taking the lead in the U.S., while theScore Bet remains out in front up in Canada.

“This move enables us to maximize the value of both brands through our organic media and gaming approach. Key to our strategy is integrating theScore media app with Barstool Sportsbook, which we’re currently working towards,” Benjie Levy, president and COO of theScore, told Sports Handle. “Bringing together theScore’s powerful mobile sports media platform with Barstool Sportsbook in a unified ecosystem, supported by our in-house technology and custom integrations, will strengthen the overall U.S. product offering and broaden its reach.”

Short-Term Roadmap

When theScore made its U.S. sports betting debut in New Jersey three years ago, it became the first media company since the historic PASPA decision to launch sportsbook operations in the U.S.

Following the New Jersey debut, theScore began accepting sports wagers in three other states: Colorado, Iowa, and Indiana. The company also disclosed on Wednesday that by June 15, theScore Bet will no longer accept customer deposits or new wagers in the U.S.

By the time theScore plans to fully cease its U.S. sports betting operations, both the NBA and the NHL are scheduled to complete their respective postseason campaigns. The NHL’s Edmonton Oilers opened Game 1 of the Western Conference Finals on Tuesday against the Colorado Avalanche, the Oilers’ first trip to the conference finals since 2006.

Although it appears that theScore will encourage U.S. customers to open a new account at Barstool, it is not currently possible for customers of theScore to transfer their account or remaining balance with theScore over to Barstool Sportsbook, according to a source familiar with the situation. It is also immediately unclear if the respective sports betting skins theScore obtained to gain market access in the four states will transfer automatically to Penn National.

But the transition could be smooth in states such as Iowa, where theScore received market access through a partnership with Penn.

Larger industry consolidation

In the same month (August) that theScore announced the proposed merger with Penn, theScore launched its own player account management (PAM) trading and promotion engine.

During the third quarter of this year, theScore Bet plans to transition to the company’s proprietary in-house risk and trading platform in Ontario, Penn previously disclosed. The transition will lead to expanded betting markets and parlay options, Penn National Gaming CEO Jay Snowden explained at last month’s quarterly earnings call.

Penn anticipates that Barstool Sportsbook will transition to theScore’s PAM and trading platforms by the third quarter of 2023.

Over the first month of sports betting operations in Ontario, roughly 79% of sports bettors used theScore’s app, Snowden noted. All told, theScore exceeded Penn’s early expectations with its performance in Ontario, underscoring Snowden’s belief in the brand a year ago.

“A large part of what we love about Barstool and theScore is their authentic voice, their scrappy nature, and their entrepreneurial spirit,” Snowden said in 2021.

Beyond theScore, the decision may serve as a harbinger for a larger pattern of consolidation across the industry. The top three mobile sportsbook operators in the U.S., DraftKings, FanDuel, and BetMGM, control at least 70% of the overall market share, according to various estimates.

By forging strategic partnerships, companies such as Penn National Gaming and theScore are able to carve out a niche across various segments of the North American market. In 2021, Penn projected adjusted EBITDA accretion of at least $200 million by 2023, with incremental long-term synergies of at least $500 million from the partnership. In M&A transactions, accretive acquisitions are defined as those which cause the company’s earnings to increase as a result of the deal.

“As we approach a major undertaking this summer with the launch of our proprietary risk and trading service, the timing is right to focus our U.S. efforts on marketing Barstool Sportsbook and our Canadian efforts on marketing theScore Bet,” Levy said.

Ones Basketball League Crowns New York Regional Champion and Awards $10,000 First Prize

Ones Basketball League (OBL) — the first-ever elite competition that celebrates the most skilled one-on-one players on the planet and created by Basketball Hall of Famer Tracy McGrady — crowned its fourth Regional Champion at Major R. Owens Community Center in Brooklyn on Saturday and Sunday. A total of 28 top area and national-level basketball players squared off in spirited action, and it was Isaiah Brown (Queens), Zach Radz (Troy, N.Y.) and Darien Davis (Coram, N.Y.) who took the top three places in a weekend filled with close contests and spirited play across the board.

The sharpshooting lefty Brown, seeded at #2 after a perfect 7-0 qualifying round on Saturday, defeated Radz, 9-5, in the final game to claim the winner-take-all prize of $10,000. Davis, from Dowling College (Long Island), took out Joe Nickerson, also by a 9-5 count, to grab third place. All three now advance to the OBL Finals in Las Vegas this summer (dates and location TBA).

“New York came to play this weekend for sure,” said McGrady. “We had our biggest and loudest crowd so far in Brooklyn, and the level of play continues to be high as we get closer to the OBL Finals in Las Vegas.”

Brown, 25, played at SUNY Potsdam. He’s a basketball content creator and a proud girl dad. He has the nickname “Leaky Roof” because one uses buckets to fix them.

“My whole family came out to see me play, I can’t describe the feeling,” said Brown. “One on one basketball, for us, this is our style of basketball. I didn’t have a specific strategy going in, but the shots were there so I took them and fortunately hit them.”

Radz, who came down from the Albany are but stayed with a friend in New York during the competition, made a strong run from the #8 seeded position, needing to defeat the #9 seed Josh Treadwell (Newark, N.J.) in the “out bracket” game before two other wins propelled him into the Finals, including a two-pointer with time running down for a 9-8 upset win over previously unbeaten #1 seed Eugene Lawrence (Brooklyn).

“The last eight people down here, I knew they were tough competitors, obviously, anybody that makes it to this point,” said Radz, 25, who played at Sacred Heart University. “It was a matter of just putting it all out there and playing with all your heart.”

After a successful debut event in Houston (April 30-May 1) and follow-ups in Atlanta (May 7-8), Chicago (May 21-22) and New York, OBL’s next regional event is Saturday and Sunday, June 4-5, in the DMV (The St. James, Springfield, VA). The regular season concludes in Los Angeles (site TBD).

The winner of each regional tournament will take home a $10,000 cash prize along with an invitation to the OBL Finals, which will see 18 players (the top three from each region) compete for a chance to win a $250,000 grand prize and be crowned “Ruler of the Court.”

OBL media partners include SHOWTIME Sports, SLAM Media, Playmaker, and Heart and Hustle Productions.

Follow Ones Basketball League at https://www.oblhoops.com/.

GSE Worldwide Signs 12-Year-Old Golf Phenom Xavier “Xeve” Perez for Exclusive Representation

Gatemore Sports & Entertainment Worldwide, Inc. (“GSE Worldwide”), one of the world’s leading athlete representation and sports and entertainment marketing businesses, today announced they have signed 12-year-old golfphenom Xavier “Xeve” Perez to an exclusive representation agreement. GSE Worldwide will handle all marketing, endorsements, licensing and merchandising, speaking engagements, and appearances for Perez, who has won over 300 junior golf tournaments. Brett Falkoff will lead the team working with Perez to help foster his young career both on and off the course.

GSE Worldwide has already helped to broker initial deals with Cobra Puma Golf, EasyPost, JumboMax, and international law firm, PGMBM, all of which have partnered with Perez. The agreements will help Perez to continue to pursue his passion and realize his dream of one day joining the PGA tour. As one of the top up-and-coming junior golfers in the country, Perez’s achievements include 2020 Hurricane Junior Golf Tour Georgia Junior Open 11- to 13-year-old Division Champion (at age 10), 2020 GSGA (Georgia State) Player of the Year 12- to 14-year-old division (at age 10), 2020 All Georgia Junior Team Selection, and 2021 VGA Georgia State Champion, amongst others.

“Xeve is an impressive young talent who shows great potential on and off the golf course. Everyone who meets Xeve is wowed by his magnetic personality. He’s unlike any 12-year-old I have ever met,” said Brett Falkoff of GSE Worldwide. “He hits the ball a mile, and when it comes to his short game, he has hands you don’t see in most kids his age. His larger-than-life personality and well-mannered demeanor will set him apart, and we feel that combined with his work ethic and passion for the game, it’s only a matter of time before he takes the golf world by storm.”

“We’re thrilled to welcome Xeve to the Cobra Puma Golf family,” said Dan Ladd, President & GM, Cobra Puma Golf. “He is a fantastic talent and role model for other young players and will help us push the game forward, encouraging and inspiring the next generation of golfers. We are excited to be part of his journey.”

“We couldn’t be more excited to be a part of Xeve’s journey,” said EasyPost Founder and CEO, Jarrett Streebin. “He represents the core EasyPost values of persistence, humility, and generosity. We can’t wait to see what the future holds for him.”

“After having the privilege of meeting Xeve and his family recently, it became immediately apparent that we wanted to support this exceptional young man in becoming the best golfer he can be. Additionally, we are thrilled to have Xeve represent the PGMBM brand and are excited to watch and be part of his growth in the coming years.”

“Team JumboMax would like to welcome Xavier Perez to the family – Xeve as all of his friends call him, exemplifies everything that is good in a young athlete and role model,” said John Mazzanoble of JumboMax Grips. “We are very excited to be part of his journey in the game of golf and life.”

For additional information on GSE Worldwide go to www.GSEWorldwide.com.

All-Free SGPN Grows Via Media Exposure; Available In 150 Million Homes This Fall

Recognition by authoritative media outlets plus in-depth offerings to new audience segments has elevated Sports Gambling Podcast Network (SGPN) to the top of the field in the competition for consumers seeking no-cost advice on what, how and why to place wagers on sports and entertainment events. 

With the ever-broadening array of legalized betting opportunities in the United States, SGPN has elevated its trajectory of growth in audience engagement through the first quarter of 2022, evidenced by website visits, podcast downloads and YouTube views.  In addition to the lure of quality content that is all-free, all the time, the platform has added niche sports and expert contributors while embracing USFL Football with a level of immersion that is arguably stronger than any media enterprise on the landscape. 

SGPN projects seven million downloads in 2022 (more than double the 2021 metric) and now has 24 unique podcasts and 60 contributors covering 18 different sports.  

 In anticipation of the high-interest fall NFL and college football seasons, SGPN co-founders Green and Kramer are now  arranging OTT (over the top) smart TV partnerships with AmazonTV, AndroidTV and RokuTV in the largest distribution expansion of their 10-year history. 

“We’ll be unlocking the in-home capability of audiences to watch us live and on-demand,” explained Kramer,  a Hulu engineer in his previous life. “We’re flipping on the video switch and will be in 150 million households in time for the football season openers in August and September.” 

Los Angeles-based SGPN was featured in the prominent Los Angeles Business Journal (February 28) and in the industry trade offering Media Village (April 26) while Green and Kramer have become regular guests on sports talk radio and digital outlets including Cheddar.com around major events like the Super Bowl, Final Four and NFL Draft. 

“We’ve taken the road less traveled and it’s paid off,” stated Green in reference to legacy media and corporately-backed outlets that pursue the monthly fee/subscriptions/recurring revenue model.  “Ours is a traditional advertising play and we’ve been able to increase revenue by delivering more and more eyeballs and audience impressions.  We’re proud of the strong measure of loyalty from our young, male demographic that appreciates the quality content at their fingertips for free.” 

One advertiser, BettorFantasy.com, leverages the audience loyalty component. “We’ve seen a high ROI with SGPN and we attribute that to the authentic and relatable connection they have with their community of followers,” stated Will Tighe, chief marketing officer of BettorFantasy, an app for fantasy sports enthusiasts that launched last year. “Working with SGPN has played a crucial role in our company’s success.” 

Another satisfied customer is TallySight, the content creation marketing software company that has grown alongside the sports wagering industry since 2019. “Working with SGPN has been great for building our brand,” offered Masheed Ahadi, the TallySight co-founder and chief technical officer. “They are one of the top performing brands we support.” 

The Media Village article by marketing expert Rob DiGisi appears in the “Sports Unbundled” section of the sophisticated digital news outlet alongside columns on Super Bowl advertising and National Public Radio podcaster/sports personality Jay Williams. DiGisi writes, “Competing against more well-heeled media companies, SGPN boasts that the base of the audience was built on bettors who didn’t need state-authorized sports books to take their wagers.  Many were also engaged with fantasy sports for years prior to discovering SGPN.” 

SGPN content is most readily available on the SGPN App, available on all devices and downloadable at Apple’s App Store and Google Play Store or via www.sportsgamblingpodcast.com.  

Ones Basketball League Announces Content Partnership with SHOWTIME Sports

Ones Basketball League (OBL) — an elite competition that celebrates the most skilled one-on-one players on the planet and created by Basketball Hall of Famer Tracy McGrady – today announced a content partnership with SHOWTIME Sports, the newest media distribution relationship for the start-up league.

Under its highly successful SHOWTIME® Basketball brand, SHOWTIME Sports will distribute a behind-the-scenes, all-access documentary feature for its YouTube channel capturing the story of this season through the eyes of Tracy McGrady. SHOWTIME Sports will also produce short-form digital content for distribution across its social networks from the remainder of the inaugural OBL season through the league’s Las Vegas Championship in July.

“The production and creative team at SHOWTIME Sports knows how to build and tell stories like no one else, and the detailed background and exciting drama we have already started to capture with OBL makes this content partnership a perfect fit for us,” McGrady said. “The team at SHOWTIME shares our excitement for putting a spotlight on one-on-one basketball and all of the great action, rich stories, and hyper-competition that flows from the game.”

“We believe in Tracy’s vision and are thrilled to be working with the OBL on their inaugural season,” said Brian Dailey, SVP, Sports Programming & Content, Showtime Networks Inc. “This collaboration embodies the SHOWTIME Basketball brand — premium, bold and boundary-pushing. We are delighted to welcome Tracy and the OBL team to our unmatched lineup of content and talent.”

“The early results of our proof-of-concept season look good, we love what we see on the court, and so does SHOWTIME,” said Jeffrey Pollack, OBL strategic advisor. “This content partnership with SHOWTIME Sports came together quickly and further validates Tracy’s vision for shining a bright light on the essence of basketball and celebrating the vibrant talent and culture that fuels the one-on-one community.”

SHOWTIME Sports joins SLAM Media, Playmaker and Heart and Hustle Productions’ as initial production and content partners for OBL.

Six cities across the United States are hosting a two-day, regional, 32-player round-robin knockout tournament with athletes aged 18 and up who are currently not under an NBA contract and have not been on an active NBA roster for more than 164 games (equivalent to two NBA regular seasons). The participants come from a combination of open-sourced video submissions and the advice of basketball insiders. The aim is to welcome both best-in-class talent and players who may still be under the radar of most basketball fans. The inaugural events this year will feature only men, and women will be welcomed as equal participants as soon as 2023.

The regional tournaments scheduled for the rest of the OBL season are:
· New York City, May 28-29
(Major R. Owens Community Center hosted by New Heights, Brooklyn, NY)
· The DMV, June 4-5
(The St. James, Springfield, VA)
· Los Angeles, June 18-19
(TBD)

The winner of each regional tournament will take home a $10,000 cash prize along with an invitation to the Finals, which will see 21 players (the top three from each region) compete for a chance to win a $250,000 grand prize and be crowned “Ruler of the Court.” The regional winners from the first three events include: Glen Rice Jr. (Marietta, Ga.), Antonio Hester (Miami), and Tiras Wade (Tampa) from the Atlanta regional; John Jordan (Houston), Matt Kiatipis (Austin by way of Canada and Simon Fraser University), and Myron Taylor (Killeen, Tex.) from the Houston regional; and Mario Smith (Kalamazoo, Mich.), Yoshi Craig (Chicago), and Grant Anderson (Chicago), who took the top three places this past weekend in the Chicago regional.

More information about Ones Basketball League at: https://www.oblhoops.com/.

Lineups Set for Final X New York/Beat the Streets on June 8 at Hulu Theater at Madison Square Garden

The field has been finalized for Final X New York. presented by Tezos, on Wednesday, June 8 at Hulu Theater at Madison Square Garden in New York City.

Athletes qualified for Final X New York either by winning a 2021 World medal, or based upon their placement at the World Team Trials Challenge Tournament in Coralville, Iowa, May 20-21.

The winner of each Final X Championship Series will represent the Team USA at the Senior World Championships in Belgrade, Serbia, Sept. 10-18.

Final X New York. presented by Tezos, will serve as the 12th Beat the Streets Annual Benefit. These unique and electrifying annual events help Beat the Streets New York raise millions of dollars to support local youth wrestling programs which empower young people in New York City.

The lineup in New York is loaded, featuring three Olympic champions, 2012 Olympic champion Jordan Burroughs (74 kg men’s freestyle), 2016 Olympic champion Helen Maroulis (57 kg women’s freestyle) and 2020 Olympic champion David Taylor (86 kg men’s freestyle).

The field includes four World champions who have won a combined 12 World titles: Burroughs (5x), Maroulis (3x), Taylor plus three-time World champion Kyle Dake (74 kg men’s freestyle).

It also features five Olympic medalists who have won six Olympic medals: Maroulis (2x, 2016 gold and 2020 bronze), Dake (2020 bronze), Burroughs (2012 gold), Taylor (2020 gold), plus 2020 Olympic bronze medalist Sarah Hildebrandt (50 kg women’s freestyle).

There will be nine World medalists who have won a combined 26 World medals: Burroughs (8x), Maroulis (5x), Dake (3x), Hildebrandt (2x), Taylor (2x), two-time World bronze medalist Nick Gwiazdowski (125 kg men’s freestyle), two-time World bronze medalist Alyssa Lampe (50 kg women’s freestyle), 2021 World silver medalist Kayla Miracle (62 kg women’s freestyle) and 2021 World bronze medalist G’Angelo Hancock (97 kg Greco-Roman).

There are nine Olympians with a combined 11 Olympic appearances: Maroulis (2x), Burroughs, Taylor, Dake, Miracle, Hildebrandt, Hancock, 2008 and 2020 Olympian Ildar Hafizov (60 kg Greco-Roman) and 2020 Olympian Alejandro Sancho (67 kg Greco-Roman). Hafizov competed for Uzbekistan in 2012 and the USA in 2020.

The event will include 14 World Team members who have been on a total of 51 World Championships teams:

Maroulis (9x), Burroughs (8x), Hafizov (5x, 3x for Uzbekistan and 2x for USA), Lampe (5x), Gwiazdowski (4x), Hancock (4x), Hildebrandt (4x), Dake (3x), Taylor (2x), Miracle (2x), two-time World Team member Dalton Roberts (60 kg Greco-Roman), Kamal Bey (77 kg Greco-Roman), Yianni Diakomihalis (65 kg men’s freestyle) and Alan Vera (87 kg Greco-Roman).

Final X will have two sessions. The first match of the best-of-three championship series in each event will be held during the first session. The second (and third match if necessary) for all 15 weight classes will be conducted in the second session. The weight class order will be the same for both sessions. Session times for Final X New York are 2:00 p.m. Eastern Time and 6:00 p.m. Eastern Time.

There are a variety of ticket options available for Final X New York, beginning at $65 so you don’t miss the first in-person Benefit since 2019. Purchase your wrestling-only event tickets on Ticketmaster (https://www.ticketmaster.com/event/3B005C8B9CD81033). For information on Benefit tickets and sponsorship packages (wrestling event and exclusive after party access) that also provide the best wrestling-event seats, visit give.btsny.org/benefit (https://give.btsny.org/event/annual-benefit-2022/e396736) or email Fund Development Manager Kerry Doyle at [email protected].

FloWrestling will serve as the host broadcasting partner for both Final X Stillwater, presented by Tezos, and Final X New York, presented by Tezos.

The weight classes for Final X New York (by style) are:
Men’s freestyle: 65 kg, 74 kg, 79 kg, 86 kg, 125 kg
Women’s freestyle: 50 kg, 53 kg, 57 kg, 62 kg, 72 kg
Greco-Roman: 60 kg, 67 kg, 77 kg, 87 kg, 97 kg

Final X New York Lineup (Listed in Bout Order)
Bout 1 – 77 kg GR – Britton Holmes (Army WCAP) vs. Kamal Bey (Army WCAP)
Bout 2 – 72 kg WFS – Skylar Grote (Beaver Dam RTC/NYAC) vs. Amit Elor (NYC RTC/TMWC)
Bout 3 – 65 kg MFS – Evan Henderson (Ohio RTC/TMWC) vs. Yianni Diakomihalis (Spartan Combat/TMWC)
Bout 4 – 87 kg GR – Alan Vera (NYAC) vs. Timothy Young (Illinois)
Bout 5 – 125 kg MFS – Hayden Zillmer (Gopher WC – RTC) vs. Nick Gwiazdowski (Spartan Combat RTC/TMWC)
Bout 6 – 67 kg GR – Alejandro Sancho (Army WCAP) vs. Alston Nutter (Sunkist Kids)
Bout 7 – 53 kg W – Felicity Taylor (Bearcat RTC/TMWC) vs. Dominique Parrish (Sunkist Kids)
Bout 8 – 60 kg GR – Dalton Roberts (Army WCAP) vs. Ildar Hafizov (Army WCAP)
Bout 9 – 62 kg WFS – Kayla Miracle (Sunkist Kids) vs. Jennifer Rogers (NLWC/TMWC)
Bout 10 – 97 kg GR – G’Angelo Hancock (Sunkist Kids) vs. Braxton Amos (Wisconain RTC)
Bout 11 – 50 kg WFS – Sarah Hildebrandt (USOPTC/NYAC) vs. Alyssa Lampe (Sunkist Kids)
Bout 12 – 74 kg MFS – Kyle Dake (Spartan Combat RTC/TMWC) vs. Jason Nolf (NLWC/TMWC)
Bout 13 – 57 kg WFS – Helen Maroulis (Sunkist Kids) vs. Alexandra Hedrick (USOPTC/TMWC)
Bout 14 – 79 kg MFS – Jordan Burroughs (Pennsylvania RTC/Sunkist Kids) vs. Chance Marsteller (TMWC)
Bout 15 – 86 kg MFS – David Taylor (NLWC/TMWC) vs. Zahid Valencia (Sunkist Kids)

OBL Crowns Chicago Regional Champion at Hope Academy Athletic Center and Awards $10,000 First Prize

Ones Basketball League (OBL) — the first-ever elite competition that celebrates the most skilled one-on-one players on the planet and created by Basketball Hall of Famer Tracy McGrady — crowned its third Regional Champion at Chicago Hope Academy Athletic Center on Saturday and Sunday. A total of 32 top area and national-level basketball players squared off in spirited action, and it was Mario Smith (Kalamazoo, Mich.), Yoshi Craig (Chicago) and Grant Anderson (Chicago) who took the top three places in a weekend filled with exciting and high-quality play across the board.

Smith, the OBL (@oblhoops) Chicago Regional Champion and recipient of the $10,000 prize, was seeded fourth after a 6-1 record on Saturday. He won the Championship match, 9-8, over Craig, making two free throws to ice the win. Anderson’s buzzer-beater over Armani Chaney earned the former Cornell (Ind.) College and Homewood-Flossmoor (Ill.) high school standout third place. All three now advance to the OBL Finals in Las Vegas this summer (dates and location TBA).

“The Chicago event was another strong step forward for us and further proof that OBL will help these athletes get known and noticed,” said McGrady. “The energy on the court was intense and the fans made themselves part of the show. Chicago brought the love for OBL and we are grateful.”

Smith, 30, the only non-local player at the OBL Chicago Regional, competed at Glen Oaks CC in Michigan, and his pro career has included stints in Mexico and the Mid-Michigan Spartans. He now trains basketball players of all ages.

“I drove back and forth last night once I knew I’d make it through,” said Smith, who traveled 2.5 hours each way, both days, to participate. “The level of competition was really strong and it was a grind but it’s very gratifying to advance.”

Craig, 28, played at Iowa Central and Kennedy-King College.

“It’s great to make it to Las Vegas,” said Craig. “I was disappointed to lose on free throws, but the two days showed that this is a concept that will work and can grow. I’m looking forward to repping Chicago in July.”

After a successful debut event in Houston (April 30-May 1) and follow-ups in Atlanta (May 7-8) and Chicago, OBL’s next regional event is Saturday and Sunday, May 28-29 at the Major R. Owens Community Center hosted by New Heights, Brooklyn, New York.

Following New York, the remainder of the regional schedule is as follows:
• The DMV, June 4-5 (The St. James, Springfield, VA)
• Los Angeles, TBD (TBD)

The winner of each regional tournament will take home a $10,000 cash prize along with an invitation to the Finals, which will see 18 players (the top three from each region) compete for a chance to win a $250,000 grand prize and be crowned “Ruler of the Court.”

OBL media partners include SLAM Media, Playmaker, and Heart and Hustle Productions.

Follow Ones Basketball League at https://www.oblhoops.com/.

SportsHandle.com Unveils Comprehensive Betting Partnerships Tracker 

The Professional and Amateur Sports Protection Act (PASPA) was judicially overturned on May 14, 2018, and with the four-year anniversary of the decision approaching, SportsHandle.com today has launched a first-of-its-kind tracker with more than 250 sports betting partnerships formed since the initial ruling.  

A leading source for information on sports betting legalization in the United States, SportsHandle.com has created the go-to-resource to monitor all sports betting partnerships across professional sports leagues, teams, colleges, sports venues, athletes, celebrities, and more. 

Accessible under SportsHandle.com’s drop-down menu under “Tools,” the Sports Betting Partnership Tracker lists all agreements involving U.S. sportsbooks and sports entities. To date, 29 sportsbooks have entered into at least one partnership.

SportsHandle.com’s Sports Betting Partnership Tracker will be updated regularly with the latest agreements. As of today, the following number of partnerships exist in each of the below categories:

  • 133 – Professional sports teams 
  • 50 – Professional sports leagues 
  • 36 – Celebrity endorsers
  • 18 – Sports venues
  • 15 – Media properties or companies
  • 4 – Colleges and universities

Additional noteworthy statistics in Sports Handle’s Sports Betting Partnership Tracker include: 

  • 37 – Partnerships are the most by any one sportsbook (Caesars and DraftKings are tied) 
  • 24 – Individual DraftKings’ deals with pro sports teams (most of any sportsbook)
  • 22 – League with most individual teams partnered with a sportsbook (NBA), followed by the NFL (18), NHL (16) and MLB (11)
  • 2 – Sportsbooks have entered partnerships with major colleges and universities (Caesars and PointsBet)
  • 1 – Sportsbook has at least one team partnership in the MLB, MLS, NBA, NFL, NHL and WNBA (FanDuel) 

“The sports betting landscape is constantly evolving, and we are proud to unveil this all-encompassing resource that provides the most up-to-date partnership and sponsorship information in one convenient location,” said Brett Smiley, Co-Founder and Editor-In-Chief at SportsHandle.com. “Although there are currently more than 250 sports betting sponsorships, new partnerships and categories are being established on a weekly, if not daily, basis. We look forward to maintaining the most robust database for this information on the internet and we are extremely proud of the Sports Handle editorial and research team for making this valuable resource a reality.”

Jeffrey Pollack Named First Executive-in-Residence at Rutgers University Global Sports Business Master’s Program

Jeffrey Pollack, a sports business executive with more than 25 years of leadership experience driving catalytic change, growth, and innovation, has been appointed the first Executive-in-Residence in the Global Sports Business master’s program at Rutgers University.

Pollack will serve as a guest instructor and coach and guide students as they begin to navigate their career paths in the sports industry.

“We are thrilled to have Jeffrey as part of our GSB family,” said the program’s executive director Mike Finkelstein. “His career in sports has been extraordinary and we know Jeffrey will provide our students with a unique, seasoned perspective as they begin their professional journey.”

“It is an honor to support the Rutgers Global Sports Business program,” said Pollack. “I look forward to working closely with the students, Mike Finkelstein, Art Burke, and the rest of the faculty. The Rutgers approach to sports business education is progressive and entrepreneurial, and I appreciate the opportunity to share my stories and experiences.”

Jeffrey most recently served as President and CEO of the XFL. He joined the XFL in 2019 as President and COO to lead all strategic planning and business operations, reporting directly to Chairman and Founder Vince McMahon. Under Pollack’s leadership, the XFL launched in 2020 to critical acclaim and proved that spring football in the United States can work.

Among other projects, Jeffrey is currently advising Basketball Hall of Famer Tracy McGrady on his launch of the Ones Basketball League (OBL), a new global one-on-one-basketball tournament that has just tipped off its first season.

Lauded for helping businesses and brands rethink, recalibrate, and evolve, Pollack — immediately prior to his leadership role at the XFL — was Special Advisor and Chief Marketing and Strategy Officer for the NFL Los Angeles Chargers. He has also served as Executive Chairman of the Professional Bull Riders, President and Commissioner of the World Series of Poker, Managing Director of Broadcasting and New Media for NASCAR, and Strategic Communications Consultant and Vice President of Marketing and Corporate Communications at the NBA.

Pollack is the founder of The Sports Business Daily, the original trade publication for the sports industry. Through his vision and direction as President and Publisher, “The Daily,” launched in 1994, immediately became the industry standard and must-read for sports executives, and gave rise to a proliferation of sports business news and information services around the world.

Trained as a leadership and organizational performance coach at the Rutgers University LCOP Program, Pollack also serves confidentially and selectively as a coach to other executives in the sports, entertainment, and media industries.

Pollack has a bachelor’s degree from the Medill School of Journalism at Northwestern University, a master’s degree from The Graduate School of Political Management, and a master’s degree in sports management from the University of Massachusetts at Amherst. He also completed Harvard Business School’s Advanced Management Program.

The Global Sports Business Master’s Degree Program at Rutgers, recently ranked No. 18 in the country and 32nd in the world among sports management graduate programs, is designed to train leaders for careers in all sectors of the sports industry. It is a broad-based, inherently global, industry-specific program of study that reflects Rutgers’ traditional strengths in finance, marketing, management, and law, as well as its location in the New York/Philadelphia/Washington northeast corridor, the center of the sports industry.

National Lacrosse League, USA Lacrosse Announce Strategic Partnership

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, and USA Lacrosse, the governing body for lacrosse in the United States, today have announced a strategic partnership agreement to unify efforts to help the sport grow with a specific focus on box lacrosse.

“We’re committed to expanding our presence in the box game and this agreement is a significant step in that direction,” said Marc Riccio, president and CEO of USA Lacrosse. “We’ve enjoyed a long and healthy relationship with the NLL over the years. This new agreement formalizes that relationship and helps us align our efforts to ensure that we’re maximizing our value to the lacrosse community.”

“This partnership will help expand the scope and breath of every level of lacrosse and introduce thousands of people to the stories and skills of our athletes,” said Matt Hutchings, Chairman of the NLL Board of Governors and COO and EVP at Kroenke Sports & Entertainment “We want to thank Marc and his team for helping spearhead this partnership and look forward to a long and fruitful relationship.’

Using its expertise in the box game, the NLL will assist USA Lacrosse in developing box coaches and officials by supplementing the curriculum in USA Lacrosse coach and official development programs with box-specific content. The league will also provide its coaches and players to present at the annual USA Lacrosse National Convention.

The two entities will also explore options related to talent identification and player development with the goal of expanding the player pool for U.S. national teams and increasing the number of Americans positioned to play in the NLL including opportunities such as the National Collegiate Box Series.

Diversity and inclusion initiatives are a central part of the agreement. The league will collaborate with NLL Indigenous athletes and the USA Lacrosse Native American Advisory Council to create ongoing historical and cultural Native resources. The NLL will also support additional USA Lacrosse efforts in diversity and inclusion, such as the “We Stand Initiative” and incorporate elements of the USA Lacrosse cultural competency course into its player and staff education program. The league will also look for opportunities to engage with USA Lacrosse Urban Lacrosse Alliance programs that are located in NLL home markets.

The agreement includes the opportunity for USA Lacrosse members to have access to discounted tickets from their local NLL franchises. That’s part of a robust effort between the NLL and USA Lacrosse to share marketing platforms and assets to generate additional interest in box lacrosse.

Under the agreement, USA Lacrosse will align its playing rules for box lacrosse to NLL rules as closely as reasonably feasible, with the mutual understanding that modifications to USA Lacrosse rules will be necessary due to varying facility requirements, age-appropriate development, player safety, and equipment. The two entities will evaluate potential rule changes on an annual basis.