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National Lacrosse League, San Diego Seals Announce First-Ever Outdoor NLL Game March 4

The National Lacrosse League (@NLL), the world’s largest and most successful professional lacrosse league, and the San Diego Seals today announced that the Seals’ March 4th game against the Las Vegas Desert Dogs will be staged outside at San Diego’s new Snapdragon Stadium, the first regular season outdoor game in the history of the NLL. The game will be played at 4:30 pm ET/1:30 pm PT and will be distributed live on ESPN+, TSN.ca and the TSN app. Additionally, the game will re-air the same day on ESPNU at 11:00 pm ET/8:00 pm PT.

“Our goal for the NLL and for the sport of lacrosse is to continue to increase awareness, enthusiasm and enterprise value well beyond where it exists today. This epic setting gives us another unique opportunity to showcase our world class athletes and on-field product, and not only engage with our core audience but attract diverse sports’ fans in search of new entertainment passions,” said Brett Frood, NLL Commissioner. “We are looking forward to working with the Seals and all our supporters in Southern California to making this an event to remember.”

“The Seals have been working on this event for a long time now, and we’re very excited to see this idea come to life. It’s crazy that in the 36-year history of the league this has never been done before,” said Seals President Steve Govett. “We can’t wait to build our box on the field of Snapdragon and play in the San Diego sunshine. Let’s take this outside!”

“We’re honored to host the Seals first ever outdoor NLL game,” added Adam Millar, General Manager of Snapdragon Stadium. “Looking forward to seeing another amazing San Diego team out on our field, and excited to welcome a whole new set of fans to the stadium!”

In addition to the Seals-Desert Dogs game on Saturday, Snapdragon Stadium will also be hosting an NCAA Women’s lacrosse tournament with two games on Friday and two on Sunday. Teams include: San Diego State University, Stanford University, Kent State University, and UC Davis.

This will be a weekend celebration of lacrosse in San Diego that lacrosse fans around southern California will not want to miss. Broadcast talent and other events connected to the game will be announced in the coming weeks.

Snapdragon Stadium will be scaled for 10,100 seats for the special event. A limited number of tickets for the Snapdragon Showdown are now available at SealsLax.com. If you are interested in a group outing for game, please contact the Seals at 619-375-3755 or email [email protected].

The Seals will open their home season this Friday against the Saskatchewan Rush at 7:00 pm at Pechanga Arena, available to watch on ESPN+, TSN.ca and the TSN app.

MSG Networks to Air First-Ever NHL ‘BetCast’ on Monday

On Monday night, MSG Networks will be airing a sports-betting focused simulcast of the Rangers game against St. Louis, which will mark the first time the network produces a sports betting-focused simulcast of an NHL game (the network has recently aired sports betting simulcasts of Knicks games). The upcoming hockey ‘BetCast’ will air on Monday at 7pm on MSGSN, alongside the traditional Rangers telecast on MSG.

The alternate Rangers telecast will feature Rangers reporter Michelle Gingras, former Rangers and Devils center and two-time Stanley Cup Champion Scott Gomez and sports betting hosts Alex Monaco and Sean Little breaking down the play on the ice from a sports betting perspective. They will deliver live reaction to all the betting action on the game from the spread, player props and more, as well as provide in-game updates to the odds and lines as they move throughout the night.

NFL Coaches, Former Players Across Eight Teams To Support First Campaign Honoring Coach Greg Knapp

Eight NFL teams today announced that select coaches, athletes and staff will participate in different ways to support the first-ever Coach Knapp fundraiser this December, which will benefit The Coach Knapp Memorial Fund. The fund exists to educate drivers on the dangers of distracted driving, reduce the number of distracted driving related deaths, and promote distracted driving awareness reform. The fund was created by his wife Charlotte and close friend and agent Jeff Sperbeck, to honor the legacy of Greg Knapp who tragically passed away in July 2021 after being hit by a distracted driver while he was bicycling. Coach Knapp was known for climbing the stadium stairs before every single NFL game he coached over his 25 season career. All will be tagged #knappstairclimb on social platforms.

An image of the shoes being worn this weekend can be found at https://www.knappmemorial.org/

“We can think of no better way to honor Greg’s legacy and raise awareness for such a simple, but vital cause than by doing one of the activities he loved the most, climbing the stairs on gameday,” said Steve Mariucci, former NFL head coach and one of Knapp’s key mentors, who is now at analyst on The NFL Network. “To see the amount of support this has gotten is really touching, and most importantly, we firmly believe it will save lives well into the future.”

“Knapper was one of the very best teammates I’ve ever been around. His Energy, optimism and high standards as a coach made such an impact on anyone who was fortunate to be around him,” added Dallas Cowboys Defensive Coordinator, Dan Quinn, another of Greg Knapp’s loyal fellow coaches, “Please join me in making sure his legacy as a great teammate and friend lives on.”

At the time of his passing, Knapp was recently named Passing Game Coordinator of the New York Jets under head coach Robert Saleh, after serving as an assistant coach for over a quarter of a century with the Atlanta Falcons, Denver Broncos, Oakland (now Las Vegas) Raiders, Houston Texans, Seattle Seahawks and San Francisco 49ers. Known as a “quarterback whisperer,” Greg coached some of the greatest quarterbacks in NFL history helping chart the careers of many young athletes with kindness, humor and trust.

In honor of Coach Knapp, NFL coaches, players, executives and alumni will participate in raising funds and awareness at each NFL stadium prior to team warm ups between Week 14 (Dec. 11th), Week 15 (Dec. 18th) or Week 16 (Dec. 24th) of the NFL season. In addition, coaches and staff from several teams will wear custom designed shoes honoring Coach Knapp’s legacy as part of the annual “My Cause, My Cleats” celebration the weekend of December 4th. The shoes will be designed by several local artists working with each team. Participating coaches and former players will include: Steve Mariucci, Dan Quinn, Peyton Manning, Joe Lombardi (LA Chargers), Chris Strausser (Indianapolis Colts), Frank Pollack (Cincinnati Bengals), Jeff Ulbrich, TJ Yates, among many others. Teams confirmed to participate include: New York Jets, Atlanta Falcons, Dallas Cowboys, Cleveland Browns and San Francisco 49ers.

Fans, athletes, and coaches at any level can also participate wherever is most convenient to them across the country, such as apartment building stairs or a high school sports stadium. Images will be shared on various social channels.

Registration is $100 per climber, with proceeds going to The Coach Knapp Memorial Fund. Details can be found at https://www.knappmemorial.org/stairclimb

Additional participants at other teams will be announced in the coming weeks.

Sports Gambling Podcast Network Uses Short-Form Video To The Max

Sports Gambling Podcast Network’s (SGPN) latest offering of short-form content on YouTube has grown seven-fold over the last three months and is tracking to hit 750,000 views before the end of the year, outpacing industry growth metrics significantly as the college football season heads down the stretch and pro football hits the midpoint of its season.

The sports wagering industry’s leading independent provider of free analysis and picks, SGPN registered a record-breaking September and continues to see growth across multiple platforms. With over 6,350 subscribers on YouTube and over 100,000 followers over multiple platforms, SGPN has seen the number of views of shortform videos on YouTube alone go from 33,500 in August to over 208,700 in October.

A recent Instagram story featuring SGPN co-hosts and co-founders Sean Green and Ryan Kramer discussing Tom Brady’s recent struggles off the field is set to hit 1 million views alone.

Its model of sophisticated, entertaining, no-cost content resonates strongly with the growing audience of sports fans interested in the legal wagering boom sweeping the United States. Another boost is expected when the World Cup in Qatar begins Sunday, driving audience to The World Cup Gambling Podcast, which hit the airwaves on November 13. It provides users with in-depth wagering and picks around the biggest sporting event in soccer and one of the biggest in the world.

A key component of the SGPN success is the community they’ve created by offering completely free content spanning the full scope of bettable sports. Many SGPN competitors are designed to drive visitors to sign up for wagering accounts at various sportsbook websites, a revenue-generating approach that is transaction-oriented as opposed to relationship-oriented. The evidence that it is working is the dramatic audience growth on multiple platforms.

“Our sponsors and advertisers invest in our audience size and then find additional value in the response from our followers, who connect their products favorably to SGPN and its unbeatable value proposition of great information and guidance at no cost,” said Sean Green, co-founder and CEO who is now in his second decade with the company.

“We’ve found the short-form video to be a sweet spot because it enables us to provide the sports gambling content in an efficiently entertaining way as we cover sports news as it relates to betting the games,” added Ryan Kramer, co-founder of SGPN and an analytics geek in the art of picking winners. “This time of year is crazy with all the action. We’re proud of the depth and frequency of the content we produce.”

The news of the growth on YouTube comes one month after SGPN set a company record of 1.1 million downloads in September. That is more than twice (2.44x) the number of downloads experienced in September of 2021. For 2022, SGPN has seen over 6.5 million downloads from fans, already surpassing last year’s company record of three million downloads.

SGPN’s new World Cup podcast is hosted by Malcolm Bamford, who is advancing the event now and will break down game winners and totals with other insights once the competition begins. He’ll also dive into other wagering options that will help bettors find some easy money in the blockbuster international spectacle that is slated for major cover here in the United States, continuing through the championship game on Sunday, Dec. 18.

According to the American Gaming Association’s inaugural survey on World Cup wagering, an estimated 20.5 million American adults plan to bet a total of $1.8 billion on the upcoming World Cup, adding that 72 percent of bettors plan to place traditional bets either online, with a bookie or at a physical sportsbook.

Sportshandle.com: California Sports Gambling Initiative Among Greatest Losses in State Election History

Despite a record of nearly $500 million spent and raised – the most expensive ballot in U.S. history – to bring sports betting to California, a new Sportshandle.com story reports that the initiative was one of the worst losses in the state’s election history.

If passed, Prop 27 would have modified the state’s constitution to legalize mobile wagering.

Overall, the 83% to 17% defeat ranks as one of the most lopsided in the state’s history, making Prop 27 among the 99.6th percentile in terms of the scale of the loss, dating back more than a century to 1910.  

SportsHandle.com’s Mark Saxon goes in-depth on Prop 27 ranking No. 6 all-time as the worst bill ever in the state of California.  The only propositions that have fared worse than Prop 27 fared at the voting include:

  • Prop 101 (1988)
  • Prop 24 (1914)
  • Prop 13 (1940)
  • Prop 24 (1938)
  • Prop 5 (1922)

A link to Saxon’s column can be accessed by clicking here – California Wagering Initiatives Made The Worst Kind Of History

National Lacrosse League, ESPN Announce 2022-23 Linear Broadcast Schedule

The National Lacrosse League (@NLL), the world’s largest and most successful professional lacrosse league, and ESPN today announced the schedule of 10 regular season games to be broadcast on its linear networks during the upcoming 2022-23 season. The slate, which will feature games on ESPN2, ESPNU and ESPNews, begins with a matchup between Philadelphia and Halifax on Friday, December 2, on Face Off Weekend. On Friday, December 16, ESPN2 will showcase the Las Vegas Desert Dogs in their inaugural home game when they face Panther City at 10:30 p.m. ET.

“Our expanded relationship with ESPN continues to provide added exposure for our teams and our athletes across all platforms, which will again help expose not just the NLL, but the sport of lacrosse to a larger audience of fans throughout the winter and spring,” said NLL Commissioner Brett Frood. “This schedule, along with our larger schedule on TSN across Canada, will keep helping us raising the bar, and the enterprise value, for all. We can’t wait to get the season started.”

The ESPN TV schedule is as follows (all times ET, schedule subject to change):

· Friday, December 2, Philadelphia at Halifax, 6 p.m., ESPNews
· Friday, December 16, Panther City at Las Vegas, 10:30 p.m., ESPN2
· Friday, January 6, Philadelphia at Las Vegas 10:30 p.m., ESPNews
· Saturday, January 7, Calgary at Colorado, 10 p.m., ESPNU
· Saturday, March 25, Buffalo at San Diego, 10 p.m., ESPNews
· Friday, March 31, New York at Georgia, 7 p.m., ESPNews
· Saturday, April 1, Buffalo at Toronto, 7 p.m., ESPNU
· Friday, April 14, San Diego at Colorado, 9 p.m., ESPNU
· Saturday, April 22, Toronto at Buffalo, 8 p.m., ESPNU
· Saturday, April 29, TBA, TBA, ESPNU

Other highlights of the ESPN linear broadcasts include:

· American born, Joe Resetarits (Hamburg, NY) and his new team, the Philadelphia Wings open the season at Halifax, December 2 on ESPNews. Resetarits holds the record for most points scored in a single season by an American with 111 which he set last season with the Albany FireWolves. He was also tied for the league lead in goals with 47 a year ago.
· The 2022 NLL Champion Colorado Mammoth raise their championship banner in their first home game on January 7 on ESPNU against the Calgary Roughnecks who they defeated in the quarterfinals on their way to the championship.
· The Buffalo Bandits travel to San Diego for an East/West showdown, March 25 on ESPNews.
· Reigning Rookie of the Year, Jeff Teat and the New York Riptide, take on 2017 MVP, Lyle Thompson and the Georgia Swarm, on March 31.
· A rematch of last season’s thrilling East Conference Finals between Buffalo and Toronto on April 1 on ESPNU, is also being featured as the NLL Game of the Week on TSN for Canadian viewers. These two teams will also play on April 22.
· Seals’ free agent acquisitions Curtis Dickson and Kevin Crowley will play the Colorado Mammoth on April 14 on ESPNU in what could decide the top seed in the West Conference.

The NLL has also announced the two broadcast teams for the season. Back on the call will be play-by-play voice Brendan Glasheen (@BrendanGlasheen) and analyst Mitch Belisle (@MBelisle85). The second broadcast team will be Cooper Perkins on play-by-play and Nick Ossello on color. Devan Kaney and Tabitha Turner return to report between the benches.

For the second straight year, all NLL regular season games will be distributed on ESPN+, the largest number of live televised games in the history of the league.

The full NLL regular season schedule is available at https://www.nll.com/schedule/full-schedule/.

Soccer Fans Gear Up For FIFA World Cup Watch Event In Miami Friday, November 25

For soccer fans in South Florida and beyond, the next best thing to being in Qatar for FIFA World Cup is coming to Miami Dade Fair Expo on Friday, November 25, when World Cup Miami 2022 (@worldcupmiami2022) hosts a massive World Cup Watch Event. Gates open at 10:30 for a full afternoon of interactive family friendly activities, live music, food and drinks, raffles, special guests and much more. And, most importantly, both matches will be televised on two huge LED JUMBOTRONS!

The day will begin at 10 a.m. with an attempt at a record-breaking March-In by team support groups and fans. After the gates open at 11 am, there will be various interactive activities for all soccer fans to enjoy throughout the day, along with merch booths, vendors, food courts, beer garden, photo zone, and much more. At the conclusion of the match will be a closing ceremony to announce all winners of the activities and raffles. Admission, schedules and more details are available at https://worldcupmiami2022.com/.

“The World Cup Watch Party in Miami will be the best way for fans stateside to gather to cheer on their favorite team in a raucous atmosphere that’s as close to being in Qatar as possible,” said Joe Avino, Event Organizer. “We can’t wait to help fans experience the excitement of soccer at its highest global level and celebrate with thousands of others who love this beautiful sport.

In addition to general admission, fans can take advantage of VIP and Ultra VIP opportunities, which will include an ultra posh VIP area, beer garden, designated rest room facilities, first in line access to all activities and additional beverage and raffle tickets. Youth soccer players under 12 are admitted for free. See you at the Fair!

Dan Good’s ‘Playing Through the Pain’ Named CASEY Award Finalist

Playing Through the Pain: Ken Caminiti and the Steroids Confession That Changed Baseball Forever, the story of the three-time All-Star and 1996 National League MVP whose addictions and use of steroids derailed his career and life, has been named one of 10 finalists for the prestigious CASEY Award, which Spitball magazine annually honors as top baseball book. Written by seasoned book writer, ghostwriter, journalist, and editor Dan Good, “Playing Through the Pain” was published in May by Abrams Press to great acclaim in the baseball, sports and mental health communities.

Good began researching Caminiti in 2012 and conducted his first interviews for his biography in 2013. Since then he interviewed 400 people, providing him with an exclusive and exhaustive view into Caminiti’s life.

More than two decades later, the full truth about Major League Baseball’s steroids era remains elusive, and the story of Caminiti, the player who opened the lid on performance-enhancing drugs in baseball has never been properly told. A gritty third baseman known for his diving stops, cannon arm, and switch-hit power, Caminiti voluntarily admitted in a 2002 Sports Illustrated cover story that he used steroids during his career, including his 1996 MVP season, and guessed that half of the players were using performance-enhancing drugs. “I’ve made a ton of mistakes,” he said. “I don’t think using steroids is one of them.”

This year marks the 40th anniversary of the CASEY Award by Spitball, a literary baseball magazine founded in 1981 and dedicated to poetry, short fiction, prose, art, and book reviews; all devoted to baseball. Among the previous CASEY Award winners are notable authors and baseball historians such as Joe Posnanski, Marty Appel, Rob Neyer, Kostya Kennedy, Howard Bryant, Larry Tye, Leigh Montville, Phil Dixon, Bill James, Roger Kahn and others.

“It’s truly an honor to be considered among this amazing group of books and authors,” said Good, who has held leadership roles with the New York Daily News and New York Post and also worked for NBC News, ABC News, and local news outlets in New Jersey and his native Pennsylvania. “I’m pleased that the Spitball team has considered Caminiti’s story worthy of inclusion among the other compelling ones that this list represents.”

The 10 books listed as finalists for the award, to be announced in March 2023, are as follows:

• The Book of Joe: Trying Not to Suck at Baseball and Life by Joe Maddon and Tom Verducci, Twelve Books;
• Charlie Murphy: The Iconoclastic Showman Behind the Chicago Cubs by Jason Cannon, University of Nebraska Press;
• The Church of Baseball: The Making of Bull Durham: Home Runs, Bad Calls, Crazy Fights, Big Swings, and a Hit by Ron Shelton, Knopf;
• The Grandest Stage: A History of the World Series by Tyler Kepner, Doubleday;
• The Lineup: Ten Books that Changed Baseball by Paul Aron, McFarland;
• Playing through the Pain: Ken Caminiti and the Steroids Confession That Changed Baseball Forever by Dan Good, Abrams Press;
• Red Barber: The Life and Legacy of a Broadcasting Legend by Judith R. Hiltner and James R. Walker, University of Nebraska Press;
• Rickey: The Life and Legend of an American Original by Howard Bryant, Mariner;
• In Scoring Position: 40 Years of a Baseball Love Affair by Bob Ryan & Bill Chuck, Triumph Books; and
• True: The Four Seasons of Jackie Robinson by Kostya Kennedy, St. Martin’s Press

MSG Networks Announces Lineup of Sports Betting Focused-Simulcasts of Knicks and Rangers Games

MSG Networks today announced a lineup of sports-betting focused simulcasts of select Knicks and Rangers games this season. The alternative broadcasts presented by DraftKings will air on MSGSN alongside the traditional game telecasts on MSG, featuring real-time commentary and analysis through the sports betting lens. The first BetCast will air tonight at 7:30pm ET when the Knicks take on Atlanta at home.

The schedule will include a total of 12 BetCasts between the Knicks and Rangers, which will mark the first time MSG Networks produces a sports betting-focused simulcast of an NHL game. The network debuted the BetCast during the 2021-2022 NBA season, offering the simulcast for five Knicks games.

The alternate Knicks telecasts will feature a rotating mix of sports betting experts and on-air talent from the network’s roster of shows, including Alex Monaco, Keiana Martin, Sean Little, Erik Coleman, Jeff Johnson, Harrison Sanford, Kazeem Famuyide and eight-year NBA veteran John Henson. The hosts will deliver live reaction to all the betting action on the game from the spread, team totals, player props and more, as well as provide in-game updates to the odds and lines as they move throughout the night.

The first hockey BetCast will air on Monday, December 5th at 7:00pm ET for the Rangers’ game against St. Louis. Rangers reporter Michelle Gingras and former Rangers and Devils center and two-time Stanley Cup Champion Scott Gomez will break down the play on the ice from a sports betting perspective.

MSG Networks will integrate DraftKings odds into the BetCasts, as well as highlight specific bets and parlays on the air that will be available for viewers exclusively within the DraftKings Sportsbook app. The simulcasts are also expected to include appearances by various on-air personalities from DraftKings.

All BetCast coveragewill also be available to view on MSG GO, the network’s live streaming and video on demand platform.

photo credit: Jean-Baptiste Bellet

National Lacrosse League, TSN Announce 2022-23 ‘NLL Game of The Week on TSN’ Schedule

The National Lacrosse League (@NLL), the world’s largest and most successful professional lacrosse league, and TSN, Canada’s Sports Leader, today revealed the schedule of the “NLL Game of the Week on TSN” broadcasts on its linear channels for the upcoming 2022-23 regular season. The slate of 20 marquee matchups begins with Philadelphia at Halifax (Friday, December 2, 6 p.m. ET) and Vancouver at Toronto (Saturday, December 3, 5 p.m. ET) during Face Off Weekend next month. In addition to the NLL Game of the Week broadcasts, TSN will continue to provide live streaming coverage of every game of the NLL regular season and postseason for fans across Canada on TSN’s digital platforms, TSN.ca and the TSN app.

Each of the five Canada-based franchises will make numerous appearances on the “NLL Game of the Week on TSN” schedule, and all 20 games will be played on the home floor of one of the Canadian teams. Eight of the games will feature two Canadian teams and 12 will pit a U.S. based club vs. a Canadian side. Eight of the 10 U.S. franchises are scheduled to appear.

“Reaction to last year’s NLL Game of the Week on TSN broadcasts was tremendous, and we’re pleased to again partner with TSN to provide a stellar lineup of games, starting with Face Off Weekend,” said NLL Commissioner Brett Frood. “In addition to showcasing the tremendous home venues and passionate fan bases of our five Canadian clubs, we are excited to present the game’s most intense rivalries and a cross-section of the league’s top talent to our audiences throughout the country.”

The NLL and TSN have also announced the broadcast teams for this season. Back on the call will be Jon Abbott, Pat Gregoire and Ashley Docking on most of the eastern based games, while the team of Teddy Jenner, Brad Challoner and Shantelle Chand will handle the majority of the western games.

The “NLL Game of the Week on TSN” schedule is as follows and is available on the NLL and TSN official websites (schedule subject to change, all times ET).

• Friday, December 2, Philadelphia @ Halifax, 6 p.m.
• Saturday, December 3, Vancouver @ Toronto, 5 p.m.
• Saturday, December 10, Vancouver @ Calgary, 9:30 p.m.
• Friday, December 16, Calgary @ Vancouver, 10 p.m.
• Friday, December 30, San Diego @ Calgary, 9 p.m.
• Friday, January 13, Albany @ Halifax, 6:30 p.m.
• Saturday, January 28, Toronto @ Calgary, 9 p.m.
• Saturday, February 4, New York @ Toronto, 7 p.m.
• Saturday, February 4, Saskatchewan @ Vancouver, 10 p.m.
• Friday, February 10, Saskatchewan @ Calgary, 9 p.m.
• Friday February 17, Calgary @ Vancouver, 10 p.m.
• Saturday February 25, Vancouver @ Saskatchewan, 8 p.m.
• Friday, March 3, Buffalo @ Halifax, 6:30 p.m.
• Saturday, March 11, Albany @ Toronto, 7 p.m.
• Saturday, April 1, Buffalo @ Toronto, 7 p.m.
• Saturday, April 8, Panther City @ Calgary, 9 p.m.
• Friday, April 14, Las Vegas @ Calgary, 9 p.m.
• Saturday, April 15, Philadelphia @ Toronto, 7 p.m.
• Saturday, April 22, New York @ Halifax OR Colorado @ Saskatchewan, (TBD Flex) 
• Saturday, April 29, New York @ Vancouver, 10 p.m.

Other highlights of the 2022-23 NLL Game of the Week on TSN schedule include:
• Long-time Roughneck Curtis Dickson will make his anticipated return to Calgary on December 30 after leaving in free agency this offseason for San Diego.
• A Saturday doubleheader will see several of the best stars in the NLL play all in the same day on February 4 as 2022 NLL Rookie of the Year Jeff Teat and the Riptide will play Tom Schreiber and the Rock. Following that game, Mark Matthews and the Rush will take on Keegan Bal and the Warriors.
• In a rematch from last season’s thrilling East Conference Finals, the Bandits will play the Rock on April 1 in what could decide the top spot in the conference as the league enters the last month of the regular season.
• The NLL’s 15th and newest franchise playing in their inaugural season, the Las Vegas Desert Dogs, will play in front of a national Canadian audience against the Roughnecks on April 14.

The full NLL regular season schedule is available at https://www.nll.com/schedule/full-schedule/.

Strat-O-Matic, Negro Leagues Baseball Museum To Launch NFTs Honoring Greats, Partner With Fanaply

Few organizations have stronger ties to the rich history of baseball than Strat-O-Matic (@StratOMatic), the market leader in sports simulation, and the Negro Leagues Baseball Museum (@NLBMuseumKC). In their latest collaboration, the two venerable institutions today announced the planned February 2023 release of digital collectibles in the form of non-fungible tokens (NFTs) honoring several Hall of Fame Negro Leagues players, in partnership with Fanaply (@fanaply), the eco-conscious NFT solution provider for the world’s biggest names in sports, music, and entertainment.

Each NFT will feature a short audio commentary on each player’s legacy, contribution to baseball and their lasting impact. A photo montage of many never-before-seen images related to each player will accompany the voiceover. In addition, Fanaply is creating an exclusive, NFT-powered at-bat simulation using Strat-O-Matic’s proprietary statistical game engine. This will allow NFT owners to simulate at-bats of each player against figures from throughout baseball history. Players to be included in the initial set will be announced at a later date.

“The Negro Leagues had a profound impact on the advancement of American civil rights and culture.” said Adam Richman, Strat-O-Matic C.E.O. “These NFTs will preserve this legacy and celebrate these players, who need to have their stories and contributions to history preserved for future generations.”

With today’s announcement, Fanaply, Strat-O-Matic and the NLBM have issued a free NFT that represents a stylized NLBM logo and is now available to all fans at https://fanaply.com/moment/negroleaguesbaseballmuseumnft.

“Collecting and trading baseball cards has been part of the storied history of America’s pastime. We are thrilled to partner with Strat-O-Matic and the Negro Leagues Baseball Museum to bring their dedicated fan bases an innovative and exciting new way to commemorate the trailblazers of the past,” said Danielle Maged, Fanaply’s Chief Commercial Officer.

Both the NLBM and the families of the depicted players will receive a portion of the profits from the offering, which may also include a collection of traditional limited edition printed cards.

“The Negro Leagues Baseball Museum is proud to continue its amazing partnership with Strat-O-Matic, which has long been a supporter of the museum and Negro Leagues history,” said Bob Kendrick, NLBM President. “The NFT offerings are a creative new way to help fans and collectors celebrate the greatness of these legendary players while supporting our mission.”

Fans can look forward to exciting rewards and experiences tied to participation, including potential opportunities to collect exclusive player NFTs with varying tiers of rarity, various opponents to simulate at-bats against, physical collectibles, and more.

Philadelphia Takes Down Houston In Seven Games In Strat-O-Matic Series Simulation

Philadelphia’s storybook run through the baseball playoffs continues as the National League’s sixth seed claimed its first title since 2008, defeating Houston, 4 games to 3, including wins in Games 6 and 7 on the road, in the simulation conducted by Strat-O-Matic (@StratOMatic), the market leader in sports simulation.

In the decisive seventh game, won by Philadelphia, 5-3, the visitors erased a 1-0 deficit with five straight runs, capped by J.T. Realmuto’s seventh-inning, two-run home run for a 5-1 lead with nine outs to go. Houston rallied with two in the seventh but Zach Eflin closed the door with 2 1/3 scoreless, hitless frames in the win.

Kyle Schwarber blasted three home runs, drove in five runs and slashed .333/.484/.708 to win the simulated series MVP. Zack Wheeler won his two starts for Philadelphia, tossing 13 2/3 innings, allowing nine hits and one earned run in Games 3 and 6 triumphs. Justin Verlander won two games for Houston, allowing three runs and five hits over 14 2/3 frames in his two starts and one-inning Game 7 relief appearance.

A quick game-by-game summary follows:

Game 1: @Houston 8, Philadelphia 5; Verlander permits 3 runs and 4 hits over 6 2/3, Alex Bregman homers, drives in 3.
Game 2: Philadelphia 7, @Houston 2; Realmuto, Alec Bohm home runs back five-hit pitching of Wheeler, three relievers
Game 3: Houston 6, @Philadelphia 0; Cristian Javier and four relievers combine on a four-hit shutout, Jose Altuve homers twice
Game 4: @Philadelphia 7, Houston 2; Hosts bang out 11 hits, three by Nick Castellanos, and Schwarber knocks his second four-bagger
Game 5: Houston 5, @Philadelphia 1; Verlander permits just one hit over seven scoreless innings as Altuve and Jeremy Pena homer to send Houston home with a 3-2 series edge
Game 6: Philadelphia 3, @Houston 0; Zach Wheeler (7 2/3 IP) and Jose Alvarado team on a five-hit shutout to even the series. Bryce Harper’s first-inning three run homer accounts for all the scoring.
Game 7: Philadelphia 5, @Houston 3; Eflin’s superb relief outing closes the door as Realmuto homer, Bryson Stott RBI single prove the difference in the deciding contest

“As the leader in sports simulations, Strat-O-Matic is pleased to present its simulation of the upcoming series between Houston and Philadelphia,” said Hal Richman, Strat-O-Matic founder.“We hope that the games on the field turn out as exciting as our results, especially for Philadelphia fans.”

Peacock Is The Streaming Home Of FIFA World Cup Qatar 2022™ In Spanish

Peacock today announced comprehensive coverage plans for the FIFA World Cup Qatar 2022™ with every match streaming LIVE on Peacock in Spanish, offering live and exclusive Spanish-language coverage, a dedicated World Cup Hub and the Copa Mundial 24/7 Virtual Channel in Spanish produced by Tplus, Telemundo’s digital content brand.

Peacock will be the only direct-to-consumer streaming service in the United States to simulstream live coverage of all 64 matches, which are produced by Telemundo Deportes, including the hour-long pre- and post-match onsite coverage from Qatar. The first 12 matches of the FIFA World Cup 2022™ will be available to Peacock subscribers on the free tier, while the remaining 52 games (beginning on Nov. 24) will be available to Peacock Premium subscribers.

The World Cup kicks off on Sunday, Nov. 20, as host-country Qatar faces Ecuador at 11 a.m. ET. The United States begins group play at 2 p.m. ET on Monday, Nov. 21 against Wales, while Mexico’s first match takes place at 11 a.m. ET on Tuesday, Nov. 22 against Poland.

In marquee group stage matches, the United States takes on England at 2 p.m. ET on Friday, Nov. 25, and Mexico faces Argentina on Saturday, Nov. 26 at 2 p.m. ET. Click here for details on the full match schedule.

“Peacock is thrilled to stream for the first time the biggest global soccer event, the FIFA World Cup.” said Rick Cordella, Chief Commercial Officer, Peacock. “Our offering on Peacock will complement and extend Telemundo Deportes programming to a wider audience with 24/7 World Cup content carefully curated and created for younger audiences with the purpose of serving the full spectrum of Hispanic audiences and soccer fans in the U.S.”

Peacock’s World Cup Hub will surround the FIFA World Cup 2022™ with daily shows featuring highlights and analysis plus on-demand full-match replays. The World Cup Hub will also feature programming such as documentaries centered around soccer legends Lionel Messi and Diego Maradona, historic looks at previous World Cups, and more.

In addition to the World Cup Hub, Peacock will also host an exclusive, free Copa Mundial 24/7 Virtual Channel throughout the entire tournament, which will be produced by Tplus — Telemundo’s digital content brand designed to super serve the full spectrum of today’s U.S. Hispanics — and home to daily highlights, analysis, and debate shows. The 24/7 channel will feature new talent presenting nine hours of original programming per day surrounding the live matches, including exclusive pre- and post-match shows and extended highlights.

CSG Grades Iconic 1952 Topps #311 Mickey Mantle Card Valued at Over $2 Million

Certified Sports Guaranty® (CSG®) is thrilled to announce that it has just certified two examples of the iconic 1952 Topps #311 Mickey Mantle card, one of them valued at more than $2 million! Graded CSG 8, it is the most valuable card that CSG has certified since it launched in early 2021.

Fewer than 20 are graded higher out of about 2,000 in the world, including one that sold for $12.6 million in August 2022, setting a record for most expensive sports card at auction.

“It was an honor to authenticate and grade what is one of the most valuable cards in the hobby,” said Andy Broome, Vice President of CSG. “This resounding affirmation from the collecting world follows CSG’s monumental efforts to quickly become one of the market’s leading third-party authentication, grading and encapsulation services. We look forward to seeing more cards of this caliber.”

In addition to the Type 1 example graded CSG 8, CSG also certified a Type 2 example CSG 4.5. A card with that grade would be expected to sell for about $100,000 at auction.

On its certification label, CSG attributes the type of the Mickey Mantle #311 card. Minor differences, such as the direction of the seams on the baseball on the back of the card, distinguish the two types. To learn more about the differences, click here or watch the video below.

The Mantle card stands at the pinnacle of the sports collecting world for many reasons. In 1952, Mantle’s All-Star career had just begun, and the world of sports cards was being revolutionized by a newcomer known as Topps Chewing Gum, Inc. Topps’ ambitious 1952 set is widely considered to have set the framework for modern sports cards. Unfortunately, it did not sell well, resulting in an inglorious fate for high-numbered cards like the #311 Mickey Mantle. Legend has it that New York City-based Topps loaded unsold cases of these cards onto a barge and sent them to a watery grave.

Mantle played for the New York Yankees from 1951 to 1968, when they won seven World Series championships. He won the Triple Crown in 1956 (leading in batting average, home runs and RBIs) and the Gold Glove Award in 1962. Many consider the Hall of Famer to be the best switch hitter in history.

Increasingly, collectors are turning to CSG to certify some of the greatest sports cards in the hobby. CSG also holds the distinction of being the fastest third-party grading service to certify more than 1 million cards. Among the great cards that CSG has graded are:

· multiple high-grade examples of the 1986-87 Fleer #57 Michael Jordan rookie card
· a 1952 Topps #261 Willie Mays card graded CSG 8 worth well over $100,000
· a 2003-04 Topps Chrome Refractor #111 LeBron James graded CSG Gem Mint 10 that realized $98,100 in a March 2021 flash auction through PWCC
· a c.1922 Romeo and Julieta Cigars Jose Mendez graded CSG 2.5 that sold for $19,470 at a Hake’s sale in March 2022
· a 1977 Futbol #11 Diego Maradona graded CSG 4

Backed by the same senior management team behind the industry’s leading collectibles certification services (Numismatic Guaranty Company™, Paper Money Guaranty® and Certified Guaranty Company®), CSG has leveraged world-class expertise, advanced technology, innovation and operational excellence to quickly have the second-largest capacity of any third-party sports card grading service. Online tools such as Verify CSG Certification, the CSG Population Report and the CSG Registry give collectors and dealers free access to a large amount of helpful information that benefits the collecting community.

For the latest company updates and to see a variety of fantastic cards, follow CSG on social media and sign up for our monthly CSG Score eNewsletter.

Entain Data Reveals Huge Rise In Popularity Of Betting On Formula 1

Entain, the global sports betting, gaming, and interactive entertainment group, reports a surge in popularity for bets on Formula 1 with a record-breaking year on the cards. Data from Entain between 2018 and 2022 reveals that:

· The total number of Entain customers betting on Formula 1 increased 50 per cent from 2018 to 2021, and the total number of bets on each season has grown by 30 per cent
· Most customers who bet on Formula 1 between 2018 and 2021 were from the UK (35 per cent), Brazil (17 per cent), Germany (17 per cent) and Spain (5 per cent)
· Entain has seen an 18 per cent increase from 2021 to 2022 in the number of UK customers betting on Formula 1, with four races still yet to go in the 2022 season
· The British Grand Prix in July 2022 saw a 121 per cent increase compared with 2018, and there has been a four-fold increase in the number of bets on a winner at the race
· This trend replicates the spike in popularity of the sport across streaming and multimedia platforms. According to Formula 1, it was the fastest-growing major sports league in terms of follower growth in 2021. Followers on social media platforms increased 40 per cent to 49.1 million, with video views up 50 per cent to 7 billion and total engagement up 74 per cent to 1.5 billion.

Dom Grounsell, Chief Commercial Officer at Entain, said: “Our customers are finding Formula 1 an increasingly exciting sport to participate in – numbers are growing year on year, in line with the popularity of the sport. This has no doubt been helped by the hugely successful Netflix Formula 1 Drive to Survive series. We’re looking forward to the next stage of Formula 1’s exhilarating journey, and with our bench-strength of global sporting brands, are perfectly placed to keep our customers entertained and close to the action.”

Whilst the marked rise in popularity of motor racing is exciting for Entain, the interactive entertainment group works hard to ensure its customers are enjoying the thrill of the race while staying safe and playing within their limits. Entain’s industry-leading player protection programme, Advanced Responsibility and Care™, uses artificial intelligence to anticipate and identify potential problems and lead players back to safety.

2022 AKTIV Against Cancer Award Luncheon Honors adidas, Lowe Nov. 3 in N.Y.

AKTIV Against Cancer, the organization co-founded by legendary runner Grete Waitz and Helle Aanesen, today announced it will honor adidas and Olympic Champion Chaunté Lowe for outstanding contributions to the field of Exercise Oncology at their eighth annual awards luncheon. The reception will be held November 3 at the historic New York Athletic Club.

Over more than 10 years of collaboration, adidas has accounted for more than $10M in donations toward AKTIV Against Cancer’s groundbreaking exercise oncology research and programs. United by the power of sport, the two organizations have worked together to help those fighting cancer improve their quality of life through physical activity.

“adidas has been an incredible supporter of AKTIV Against Cancer since our inception and has always embodied our mission to the highest degree,” said AKTIV Against Cancer CEO Helle Aanesen. “We simply couldn’t have done what we have done without adidas. There is no one better to honor than Grete’s longtime sponsor and our biggest believer, adidas.”

AKTIV Against Cancer’s partnership with adidas was born out of adidas’ relationship with the late Grete, who passed away in 2011. Grete had a storied history with adidas during her ground-breaking long-distance running career, having worn and promoted its apparel and footwear for more than 30 years.

“At adidas, we believe sport has the power to change lives, and few athletes have personified that motto as thoroughly as Grete Waitz,” said Adrian Leek, Sportswear & Footwear Vice President at adidas. “Our partnership with AKTIV Against Cancer represents our gratitude for everything Grete accomplished during her remarkable life, and we are proud to supported such a great cause for more than a decade.”

Additionally, AKTIV Against Cancer will honor four-time Olympian, 2008 Olympic bronze medalist and former high jump world champion Chaunté Lowe with the Gabrielle Grunewald Inspiration Award for her courage and her dedication to expanding resources and support for others fighting breast cancer. Lowe is a Global Ambassador for the American Cancer Society and a spokesperson for a new partnership between pharmaceutical company Eli Lilly and patient advocacy group Susan G. Komen.

Since 2015, AKTIV Against Cancer has hosted the AKTIV Against Cancer Award Luncheon in an effort to continuously honor the legacy of the co-founder, the late Grete Waitz. The award recognizes leaders who demonstrate great philanthropic efforts using health and fitness as a platform – a belief that was instrumental to Grete and at the core of AKTIV Against Cancer’s mission.

Mary Wittenberg, Global CEO of Virgin Sport, received the inaugural award in 2015 and running legend Meb Keflezighi received it in 2016. In 2017, AKTIV Against Cancer honored The Rudin Family for their long-standing commitment to the TCS New York City Marathon and the late professional runner Gabriele Grunewald for her commitment to continue running through her cancer and inspiring many to be physically active through treatments.

More recently, the organization honored Olympic Champion and cancer survivor Kikkan Randall and Dr. Jordan Metzl in 2018, Chip Gaines, Jeff Rochford & Aubrey Barr in 2019, Shannon Miller in 2020, and Cycle For Survival co-founder David Linn in 2021.

For more information about AKTIV Against Cancer please visit www.aktivagainstcancer.org/award

National Lacrosse League Announces 2022-23 Schedule; Face Off Weekend Set for December 2-3

The National Lacrosse League (@NLL) today announced the largest schedule in its history – 135 games – as the 2022-23 regular season gets underway with Face Off Weekend on December 2-3, 2022. The NLL’s 36th year opens with six games, three matchups in Canada and three in the U.S., as part of a 22-week schedule through April 29. Fans can view the entire slate at https://www.nll.com/schedule/full-schedule/.

Face Off Weekend will include two TSN Game of the Week contests on Friday, December 2 (Philadelphia Wings at Halifax Thunderbirds, 6 p.m. ET) and Saturday, December 3 (Vancouver Warriors at Toronto Rock, 5 p.m. ET). All 135 games during the regular season are available on ESPN+ and through TSN’s platforms, including TSN.ca and the TSN app. The complete national broadcast schedules for TSN and ESPN and the League’s playoff schedule will be announced in the coming weeks.

“Our fans have been eagerly anticipating Face Off Weekend since our sensational Final’s series capped an incredible season and playoffs in the spring,” said NLL Commissioner Brett Frood. “We expect that the passionate fan bases at the six venues opening the 2022-23 regular season will pillar momentum for the rest of the year, and the broad reach of TSN and ESPN ensures that fans across North America can join in the celebration.”

The Las Vegas Desert Dogs, the NLL’s 15th and newest franchise, open Week 2 at Panther City, and will play their inaugural home game on Friday, December 16, at Michelob ULTRA Arena. The game at Las Vegas will be televised on ESPN2 at 10:30pm ET. The defending champion Colorado Mammoth will hoist their 2022 NLL Championship banner on Saturday, January 7, 2023, against the Calgary Roughnecks.

Some other highlights of the 2022-23 NLL schedule include:
• Four other Face Off Weekend games will be contested on December 3, including the Albany FireWolves at Buffalo Bandits, San Diego Seals at New York Riptide, Rochester Knighthawks at Georgia Swarm and defending champion Colorado Mammoth at Saskatchewan Rush
• Each team will play 18 games (nine home and nine away) over the 22 weeks
• There are five weeks in which all 15 NLL teams will be in action (Week 9, Jan. 27-28; Week 10, Feb. 3-4; Week 16, March 17-19; Week 17, March 24-25, Week 18, March 31-April 2

For the latest scores and developments in the National Lacrosse League, please visit: NLL.com and find the NLL on Facebook, Instagram and Twitter.

Athletes First Partners to Represent Edmonton Oilers For Jersey Patch Sales

Athletes First Partners (A1 Partners) todayannounced that they have been retained by the Edmonton Oilers to handle the exclusive sale of the Oilers’ jersey patch, further expanding A1P’s growing offerings for brand partnerships. The Oilers resurgence—highlighted by last season’s trip to the Western Conference Finals, as well as their wildly passionate fan base, massive social and broadcast outreach and engagement, and return to their original iconic jersey colors of the dynasty years—is making their jersey patch one of the most unique and invaluable brand opportunities for the 2022-23 season.

“There are few North American clubs that have the deep history, including the glorious past of five Stanley Cup championships, the vibrant social media presence of today, and the young stars of tomorrow like the Oilers do. We know this opportunity will resonate for brands looking for that deep engagement, not just in the Pacific Northwest but across all of North America,” said Jim O’Connell, President Athletes First Partners. “We also know how important timing is in our business, and we are pleased to see the club continuing to drastically increase their reach as an organization, further than ever before.”

“Athletes First Partners showed us an innovative approach that we felt was different than others, and we are looking forward to seeing how they tailor all aspects of our history, brand, culture, city and fan base to find the perfect partner for our patch opportunity,” said Stew MacDonald, Chief Revenue Officer, OEG Sports and Entertainment. “As we return to our original NHL jersey colours with a rich history, including five Stanley Cup championships, this is a truly unique opportunity for a top North American brand to be part of many more historic moments in royal blue and orange starting this fall.”

Led by superstars Connor McDavid and Leon Draisaitl, the Oilers advanced to the Western Conference finals last season, their latest and most crucial step in returning to the Wayne Gretzky-led glory years of the 1980’s. Off the ice, the Oilers have built an unprecedented social media following, leading all NHL clubs in social engagement and content consumption with 32 million impressions weekly throughout the season. The Oilers have also amassed the second largest national broadcast audience and third largest regional broadcast audience across the NHL. Those numbers are only expected to rise as the iconic club continues its much anticipated upward rise this fall.

To date, seven NHL clubs have secured jersey patch deals for the coming season.

Ready® Signs Steelers Quarterback Kenny Pickett

Ready®, one of the fastest growing sports nutrition brands in America with co-owners Aaron Donald and Giannis Antetokounmpo, today announced the signing of NFL first round draft pick and Pittsburgh Steeler rookie quarterback Kenny Pickett as a Ready® athlete.

Pickett was already quite familiar with Ready® having used its products while at Pitt, so the partnership was a logical extension. “Kenny already knew the fueling and recovery benefits of our products from his own experience. We really focus on our mentality and mission; and it became obvious he was a great fit to be a member of the Ready® Team,” said company founder and CEO Pat Cavanaugh.

Pickett will only promote products he uses during training, its Sports Drink and a few other select Ready® products in his various online and non-digital platforms. He joins NFL world champion Aaron Donald, NBA star and global basketball icon Giannis Antetokounmpo, and top rated American female tennis player Jessica Pegula as Ready® brand champions and ambassadors.

Pickett was the 2022 first-round draft pick of the Pittsburgh Steelers after a stellar senior season when he was a Heisman Trophy finalist, first team All-American, and voted ACC Football Player and co-Athlete of the Year while leading Pitt to an ACC Championship.

“Kenny is a great example of continuing to work hard and remembering it’s not where you start it’s where you finish, which is a pillar of the Ready® mentality that defines our brand,” said Cavanaugh. “Throughout his career and breakout senior season, he continued to get better and better achieving one goal after the next. He’s just getting started.”

“I’m excited to be part of the Ready® Team especially since I’ve experienced the benefits of the products when I was at Pitt,” said Pickett. “The more Pat and I spoke about the brand and their mission to inspire athletes to take more pride in their effort than their talent; that attitude and mentality resonated with me and how I approach my football career.”

Telemundo Rolls Out The Future Is Futbol, A Comprehensive Report On The State Of Soccer

NBCUniversal Telemundo Enterprises today released a timely report titled The Future Is Fútbol to define and characterize the fundamental shift in the importance of soccer in mainstream American sports and the role Latinos are playing in this economic, cultural and media phenomenon. The Future Is Fútbol report draws on primary and secondary research and data collection, including quantitative surveys and an innovative neuroscience study among bilingual Hispanics. To view the full report please click here.

Fútbol has an estimated 5 billion fans around the world and 85 million adult followers in the U.S. Gallup estimates that soccer has seen a significant increase in popularity, with a gain of 52% more fans from 2012 to 2019, compared to 27% growth in basketball and 8% growth in baseball during this period. Fueled by its growing popularity among young people and women in particular, as well as Latinos overall, the sport is benefiting from the tailwinds of growth driven by the FIFA World Cup 2022TM – kicking off in November in Qatar – and the tournament’s arrival in the U.S. in 2026.

“Fútbol is the sport of America’s future. Soccer is growing in the U.S. and Hispanics are clearly leading the way,” said Monica Gil, Chief Administrative and Marketing Officer, NBCUniversal Telemundo Enterprises. “Every four years, the FIFA World Cup TM brings Latinos and non-Latinos together with a spirit and intensity that no other sporting event in the world can match. There is no more authentic way to experience the World Cup than in Spanish. For companies and brands seeking real cultural connection and a space to engage Latinos, soccer and the FIFA World Cup TM are the place to be, this fall and for years to come.”

According to the report, the World Cup is considered more important among Hispanic World Cup viewers than any other sporting event, including the Super Bowl, the World Series, the Olympic Games, or the NBA Finals. FIFA reported that the 2018 FIFA World CupTM reached over half the global population with 3.57 billion viewers. In 2018, the World Cup had its greatest 32-day performance in Spanish-language media history, with a commanding total U.S. audience reach of 37 million.

The Future Is Fútbolfurther highlights the power of soccer as a multibillion-dollar business with profits of $40 billion in 2019, twice the worldwide revenue for American football. Fans follow players and teams year-round as celebrities and representatives of national origin and sources of local pride. U.S. soccer fans spend 7% more than the average American sports fan on team sports clothing, tickets, sports equipment, and memorabilia. In 2021, soccer matches were available almost every day, with only six days without a match on broadcast TV, a phenomenon that offers brands, retailers and advertisers alike an advantage like no other sports property.

Other key themes highlighted in The Future Is Fútbol include:

  • Latinos Fueling Growth – Latinos have driven shifts in the U.S. population over the last decade. As their influence grows, so does soccer’s popularity. Hispanics and other diverse fans bring with them a love for soccer that has been part of their story for generations, shaped by history and now representing the next breakthrough in mainstream American sports.
    • Among U.S. Latinos ages 16 and older, almost three-quarters (73%) say they are soccer fans, and three times more Hispanics call themselves Superfans (22%) compared to non-Hispanics (7%).
    • More than half (53%) of Latinos ages 16 and older and nearly 1 out of 3 non-Latinos (29%) say they plan to watch the FIFA World Cup 2022.
    • Latinos rank both soccer (57%) and American football (59%) well above basketball (45%) and baseball (40%).
  • “Fútbol is Everything” Culture
  • 61% of Hispanic World Cup viewers are fútbol Enthusiasts, regular fans or superfans, who say that if their team won the World Cup, their euphoria would be unmatched, an experience more exciting than getting their dream job or getting married.
  • Over half (57%) of Hispanic Enthusiasts say they have reshuffled their priorities to watch an important game, including skipping family or friend events, taken off work, spent money they did not have or traveled miles to watch an important match.
  • The FIFA World Cup TM is as big as a holiday. Soccer gatherings are momentous among Latino Enthusiasts who rank the event second only to Christmas, more significant than Thanksgiving and New Year’s.
  • Biggest Multi-Platform Sporting Event –The ability of fans to watch and engage on any screen has a monumental impact on the growing FIFA World Cup TM fandom. Soccer media coverage and content have increased exponentially to meet the demand for more high-quality live, virtual and social fan experiences 24/7.
    • The FIFA World Cup 2022TM is expected to be the world’s biggest multi-platform sports event ever. The incremental viewership from live streaming helped make the 2018 FIFA World CupTM the biggest multi-platform sports event in Spanish-language history.
    • 67% of Hispanic viewers plan to watch the World Cup on broadcast TV, and 42% plan to stream the matches.
    • Television is the preferred device for Hispanics to watch the World Cup (90%), followed by smartphone (34%) and computer (17%).
  • The Power of Spanish – For most Hispanic fans, Spanish is the language and culture of fútbol. Viewers describe Spanish-language soccer commentators as excellent storytellers, utterly poetic and animated about what is happening on the field.
    • Over half (56%) of U.S. Hispanic World Cup viewers prefer watching the FIFA World CupTM in Spanish.
    • Even 1 out of 5 English-dominant Hispanic World Cup viewers prefer to watch in Spanish.
    • Spanish is not exclusive to Hispanics because 17% of non-Latino tournament viewers said they would watch some of the matches in Spanish as well, an increase of 12% over 2018.
    • According to a brain neuroscience study conducted among U.S. bilingual Hispanics, watching a World Cup match with Spanish commentary generated 15% greater likeability, keeping fans glued to their screens longer than watching the identical match in English.
      • Key game moments, like the iconic goal call by the Spanish commentator, prompted an average of 37% greater emotional intensity compared to English, making the “highs” higher and the “lows” lower.
      • The effects of Spanish game commentary also transferred to advertising. In the study, the identical ad, when played in Spanish had 19% higher likeability and 49% greater emotional intensity vs. English.
  • Latinas Are Watching and Bringing Their Kids – Hispanic women are an untapped opportunity among soccer viewers.
  • Four in ten (41%) U.S. Latinas say they are likely to watch the FIFA World Cup 2022TM.
  • 76% of Hispanic mom tournament viewers encourage their kids to follow the World Cup and professional fútbol.
  • Hispanic females are passionate fans and together comprised 17 million Spanish-network FIFA World CupTM viewers in 2018, making the tournament the most-watched Latina sporting event in Spanish-language history.
  • Among the World Cup audience, a fifth (21%) of Latinas call themselves Superfans, which is far greater than both non-Hispanic males (10%) and non-Hispanic females (8%).
  • And Latino viewing is a family affair, with 70% of Latino parent event viewers saying it’s important to watch the FIFA World CupTM in Spanish with their kids.
  • First-Choice Sport of Young People in the U.S. – Soccer has become the fastest-growing major team sport among all high school students and is the most popular among Hispanic high schoolers.
    • High school soccer participation increased 32% from 2002 to 2019, far more than the average growth of basketball (-6%), American football (-2%), baseball (6%), or ice hockey (7%).
    • Soccer is egalitarian, considering that high school girls play almost as much as boys, with participation growing 31% for girls versus 33% for boys from 2002 to 2019. There were 394,105 high school girls who played soccer in 2019, a figure not far behind the 459,077 high school boys who played.
    • Soccer is currently the most popular team sport among 40% of Hispanic high school students who say they played or were planning to play the sport in 2020, compared to 21% of all high school students.

Global and inclusive, growing across women and youth, fútbol is poised to redefine the American sports landscape. After years of wins, both large and small, fútbol is coming of age at the moment when millions of Latinos and fútbol fans of all backgrounds stand ready to watch, engage and lead the way.

Telemundo Deportes is the exclusive Spanish-language home of the FIFA World Cup Qatar 2022™ taking place in Qatar this Fall, starting Nov. 20. The network is prepared to deliver the most ambitious coverage in Spanish-language history with all 64 matches live, including all four games on Thanksgiving Day. Peacock will stream all the Spanish-language World Cup matches live, and will feature pre-game and post-game coverage, as well as special programming with extended interviews and highlights.