Recommendation engines (RE) are arguably one of the trendiest uses of data science in e-commerce and entertainment markets today, but not yet sufficiently widespread in our specific iGaming and Betting industry. BtoBet is the first company in the industry providing both Casino-Games and Sports betting recommendation engine and will showcase its solution at booth S1 320 in London.

Nowadays, there are few sportsbook operators that have developed Sports betting RE for their own company use, and even fewer Software providers are offering only casino’s B2B RE. BtoBet’s combination of both Casino-Games and Sports betting recommendation engine, provides a unique experience to the players. After extensive tests and improvements, our development team has reached the current precision of the algorithm that rules the process, no matter if it is for sports betting or games.

Alessandro Fried, Btobet’s CEO highlighted: “We managed to reach the highest engineering levels. The automated engine avoids manual intervention and is extremely accurate. BtoBet’s intelligent algorithm tracks players’ behaviour and uses collaborative filtering to provide the perfect suggestions, for the most appreciated games, for each player or segment of players.”

How does BtoBet’s RE work?

Recommendation engines (RE) are arguably one of the trendiest uses of data science in e-commerce and entertainment markets today, but not yet sufficiently widespread in our specific iGaming and Betting industry. BtoBet is the first company in the industry providing both Casino-Games and Sports betting recommendation engine and will showcase its solution at booth S1 320 in London.

Nowadays, there are few sportsbook operators that have developed Sports betting RE for their own company use, and even fewer Software providers are offering only casino’s B2B RE. BtoBet’s combination of both Casino-Games and Sports betting recommendation engine, provides a unique experience to the players. After extensive tests and improvements, our development team has reached the current precision of the algorithm that rules the process, no matter if it is for sports betting or games.

Alessandro Fried, Btobet’s CEO highlighted: “We managed to reach the highest engineering levels. The automated engine avoids manual intervention and is extremely accurate. BtoBet’s intelligent algorithm tracks players’ behaviour and uses collaborative filtering to provide the perfect suggestions, for the most appreciated games, for each player or segment of players.”

How does BtoBet’s RE work?

The World of theatre, Shakespeare themed, multi-media marketing campaign in support of ICE 2017 is proving effective with pre-registration figures showing a 6% uplift, year-on-year.

Senior Marketing Manager, Dan Stone, who has been responsible for implementing the campaign, confirmed the figures were ahead of where ICE was at the same stage last year.  He said: “Pre-registration figures serve as an indicator only.  What it means is that we have more people considering coming to ICE than we had at this stage 12 months ago. The majority of our pre-reg will be committed, long-term supporters of the brand: the additional 6% will comprise people who are new to the ICE experience and some who are lapsed former visitors.  The marketing team’s job in this last stage of the campaign is to focus energies on the new and lapsed segments with targeted messaging.”

The 2017 campaign developed by the ICE team has comprised 120 adverts run through 63 specialist B2B gaming media, extensive media relations and an engagement programme with more than 200,000 individuals working for 55,000 companies. This has been supported by a dedicated social media and digital campaign comprising Twitter, LinkedIn, Facebook, advertising and targeted e-shots. Overall, the campaign has engaged with visitor targets in 190 countries.

With exhibitors drawn from 67 jurisdictions and sovereign states, ICE provides the most comprehensive shop window on world gaming and in 2016 attracted a record 28,487 visitors drawn from 150 nations.

The World of theatre, Shakespeare themed, multi-media marketing campaign in support of ICE 2017 is proving effective with pre-registration figures showing a 6% uplift, year-on-year.

Senior Marketing Manager, Dan Stone, who has been responsible for implementing the campaign, confirmed the figures were ahead of where ICE was at the same stage last year.  He said: “Pre-registration figures serve as an indicator only.  What it means is that we have more people considering coming to ICE than we had at this stage 12 months ago. The majority of our pre-reg will be committed, long-term supporters of the brand: the additional 6% will comprise people who are new to the ICE experience and some who are lapsed former visitors.  The marketing team’s job in this last stage of the campaign is to focus energies on the new and lapsed segments with targeted messaging.”

The 2017 campaign developed by the ICE team has comprised 120 adverts run through 63 specialist B2B gaming media, extensive media relations and an engagement programme with more than 200,000 individuals working for 55,000 companies. This has been supported by a dedicated social media and digital campaign comprising Twitter, LinkedIn, Facebook, advertising and targeted e-shots. Overall, the campaign has engaged with visitor targets in 190 countries.

With exhibitors drawn from 67 jurisdictions and sovereign states, ICE provides the most comprehensive shop window on world gaming and in 2016 attracted a record 28,487 visitors drawn from 150 nations.

The World of theatre, Shakespeare themed, multi-media marketing campaign in support of ICE 2017 is proving effective with pre-registration figures showing a 6% uplift, year-on-year.

Senior Marketing Manager, Dan Stone, who has been responsible for implementing the campaign, confirmed the figures were ahead of where ICE was at the same stage last year.  He said: “Pre-registration figures serve as an indicator only.  What it means is that we have more people considering coming to ICE than we had at this stage 12 months ago. The majority of our pre-reg will be committed, long-term supporters of the brand: the additional 6% will comprise people who are new to the ICE experience and some who are lapsed former visitors.  The marketing team’s job in this last stage of the campaign is to focus energies on the new and lapsed segments with targeted messaging.”

The 2017 campaign developed by the ICE team has comprised 120 adverts run through 63 specialist B2B gaming media, extensive media relations and an engagement programme with more than 200,000 individuals working for 55,000 companies. This has been supported by a dedicated social media and digital campaign comprising Twitter, LinkedIn, Facebook, advertising and targeted e-shots. Overall, the campaign has engaged with visitor targets in 190 countries.

With exhibitors drawn from 67 jurisdictions and sovereign states, ICE provides the most comprehensive shop window on world gaming and in 2016 attracted a record 28,487 visitors drawn from 150 nations.

NetEnt, a leading provider of digital gaming solutions, has ensured one lucky player has had the perfect start to the new year after they landed a €3.5 million jackpot.

The 62-year-old woman from central Finland won the seven-figure sum from just a €1 stake placed on Mega Fortune Dreams at Paf casino.

It is the second time in two months that the NetEnt game has lived up to its name, after a player scooped almost €7.5 million in December 2016.

On this occasion, the lucky winner’s dream became a reality moments after midnight. The successful spin was placed at 00:13 on Wednesday, January 18, and landing the prize stopped the lady getting even a moment’s sleep.

NetEnt, a leading provider of digital gaming solutions, has ensured one lucky player has had the perfect start to the new year after they landed a €3.5 million jackpot.

The 62-year-old woman from central Finland won the seven-figure sum from just a €1 stake placed on Mega Fortune Dreams at Paf casino.

It is the second time in two months that the NetEnt game has lived up to its name, after a player scooped almost €7.5 million in December 2016.

On this occasion, the lucky winner’s dream became a reality moments after midnight. The successful spin was placed at 00:13 on Wednesday, January 18, and landing the prize stopped the lady getting even a moment’s sleep.

NetEnt, a leading provider of digital gaming solutions, has ensured one lucky player has had the perfect start to the new year after they landed a €3.5 million jackpot.

The 62-year-old woman from central Finland won the seven-figure sum from just a €1 stake placed on Mega Fortune Dreams at Paf casino.

It is the second time in two months that the NetEnt game has lived up to its name, after a player scooped almost €7.5 million in December 2016.

On this occasion, the lucky winner’s dream became a reality moments after midnight. The successful spin was placed at 00:13 on Wednesday, January 18, and landing the prize stopped the lady getting even a moment’s sleep.

Melita Data Centre will be participating and exhibiting at the world’s largest gaming convention – ICE Totally Gaming 2017 in London – to promote its purpose built data centre facility in Malta.

“2016 was a record growth year for Melita Data Centre: the number of client data racks hosted at the facility increased by 100% over 2015. Growth is expected to continue in the coming months, especially from companies operating in financial services, banking, remote gaming and ICT industries. With more than 25,000 attendees, ICE is the biggest annual event for gaming in making it the ideal platform for Melita Data Centre to show off its facility and services”, commented Malcolm Briffa, Director of Business Services at Melita.

Built on 10,000m2 of land, Melita’s state-of-the-art data centre facility in Madliena was designed to offer top tier security features and Tier III specifications on Malta’s largest footprint of its kind. Features include perimeter fencing, solitary building on high ground, away from traffic, redundant power generation, cooling and connectivity systems.

2016 was a record growth year for Melita Data Centre: the number of client data racks hosted at the facility increased by 100% over 2015. Growth is expected to continue in the coming months, especially from companies operating in financial services, banking, remote gaming and ICT industries.

Melita Data Centre will be participating and exhibiting at the world’s largest gaming convention – ICE Totally Gaming 2017 in London – to promote its purpose built data centre facility in Malta.

“2016 was a record growth year for Melita Data Centre: the number of client data racks hosted at the facility increased by 100% over 2015. Growth is expected to continue in the coming months, especially from companies operating in financial services, banking, remote gaming and ICT industries. With more than 25,000 attendees, ICE is the biggest annual event for gaming in making it the ideal platform for Melita Data Centre to show off its facility and services”, commented Malcolm Briffa, Director of Business Services at Melita.

Built on 10,000m2 of land, Melita’s state-of-the-art data centre facility in Madliena was designed to offer top tier security features and Tier III specifications on Malta’s largest footprint of its kind. Features include perimeter fencing, solitary building on high ground, away from traffic, redundant power generation, cooling and connectivity systems.

2016 was a record growth year for Melita Data Centre: the number of client data racks hosted at the facility increased by 100% over 2015. Growth is expected to continue in the coming months, especially from companies operating in financial services, banking, remote gaming and ICT industries.

Melita Data Centre will be participating and exhibiting at the world’s largest gaming convention – ICE Totally Gaming 2017 in London – to promote its purpose built data centre facility in Malta.

“2016 was a record growth year for Melita Data Centre: the number of client data racks hosted at the facility increased by 100% over 2015. Growth is expected to continue in the coming months, especially from companies operating in financial services, banking, remote gaming and ICT industries. With more than 25,000 attendees, ICE is the biggest annual event for gaming in making it the ideal platform for Melita Data Centre to show off its facility and services”, commented Malcolm Briffa, Director of Business Services at Melita.

Built on 10,000m2 of land, Melita’s state-of-the-art data centre facility in Madliena was designed to offer top tier security features and Tier III specifications on Malta’s largest footprint of its kind. Features include perimeter fencing, solitary building on high ground, away from traffic, redundant power generation, cooling and connectivity systems.

2016 was a record growth year for Melita Data Centre: the number of client data racks hosted at the facility increased by 100% over 2015. Growth is expected to continue in the coming months, especially from companies operating in financial services, banking, remote gaming and ICT industries.

James Chen Leads After Day 1

Melbourne, Australia. Sunday 22 January 2017. The year couldn’t have started any better for James Chen from Taiwan. Coming from a High Roller win in the Macau Poker Cup September last year, he was heading for Australia with a good feeling and some cash in his pocket. He played the $2,500 H.O.R.S.E. event last week and won it for AUD$39,700 ($29,322). He parlayed that win into a ticket for the $25,000 Challenge and turned it into a straight out win worth a massive AUD$861,840. His name will go into the record books as the winner of the biggest ever $25,000 poker tournament on Australian soil, with 133 players.

The second day of the $25,000 Challenge at the 2017 Aussie Millions saw 25 players out of 133 entries return to the poker room at Crown Melbourne. With just 14 players finishing in the money, it promised to be an exciting day. The day lived up to the highest of expectations with plenty of action right from the get go when the tournament director announced the shuffle up and deal at 2:30 p.m.

Dan Shak, Jason Pritchard and Sam Higgs were just some of the early exits. Another player to head to the rail well before the money stage of the tournament commenced was defending champion Chance Kornuth. He got it all in with ace-three against ace-king and did not get any help from the board.

James Chen Leads After Day 1

Melbourne, Australia. Sunday 22 January 2017. The year couldn’t have started any better for James Chen from Taiwan. Coming from a High Roller win in the Macau Poker Cup September last year, he was heading for Australia with a good feeling and some cash in his pocket. He played the $2,500 H.O.R.S.E. event last week and won it for AUD$39,700 ($29,322). He parlayed that win into a ticket for the $25,000 Challenge and turned it into a straight out win worth a massive AUD$861,840. His name will go into the record books as the winner of the biggest ever $25,000 poker tournament on Australian soil, with 133 players.

The second day of the $25,000 Challenge at the 2017 Aussie Millions saw 25 players out of 133 entries return to the poker room at Crown Melbourne. With just 14 players finishing in the money, it promised to be an exciting day. The day lived up to the highest of expectations with plenty of action right from the get go when the tournament director announced the shuffle up and deal at 2:30 p.m.

Dan Shak, Jason Pritchard and Sam Higgs were just some of the early exits. Another player to head to the rail well before the money stage of the tournament commenced was defending champion Chance Kornuth. He got it all in with ace-three against ace-king and did not get any help from the board.

James Chen Leads After Day 1

Melbourne, Australia. Sunday 22 January 2017. The year couldn’t have started any better for James Chen from Taiwan. Coming from a High Roller win in the Macau Poker Cup September last year, he was heading for Australia with a good feeling and some cash in his pocket. He played the $2,500 H.O.R.S.E. event last week and won it for AUD$39,700 ($29,322). He parlayed that win into a ticket for the $25,000 Challenge and turned it into a straight out win worth a massive AUD$861,840. His name will go into the record books as the winner of the biggest ever $25,000 poker tournament on Australian soil, with 133 players.

The second day of the $25,000 Challenge at the 2017 Aussie Millions saw 25 players out of 133 entries return to the poker room at Crown Melbourne. With just 14 players finishing in the money, it promised to be an exciting day. The day lived up to the highest of expectations with plenty of action right from the get go when the tournament director announced the shuffle up and deal at 2:30 p.m.

Dan Shak, Jason Pritchard and Sam Higgs were just some of the early exits. Another player to head to the rail well before the money stage of the tournament commenced was defending champion Chance Kornuth. He got it all in with ace-three against ace-king and did not get any help from the board.

New Division Designed to Meet Needs of Suppliers, Manufacturers, Operators, and Regulators Outside North America

SAN GWANN, Malta (January 2017) – Worldwide standards-setting organization the Gaming Standards Association (GSA) has created a new Malta-based division that will focus on better serving the regional needs of suppliers, manufacturers, online and land-based operators, and regulators outside North America.

GSA President Peter DeRaedt said, “GSA Europe underscores our recognition and commitment to growing European membership. The intent is to continue fostering an environment of collaboration between the European suppliers, operators and regulators while our mission remains to identify common issues and jointly develop solutions to the betterment of gaming globally. GSA is very excited to announce long time GSA board member and gaming veteran Mark Pace as GSA Europe’s Managing Director based in Malta to lead the effort in Europe. Our members now have the option to join GSA under US jurisdiction or European jurisdiction.”

“GSA has an extraordinary track record, and their work has influenced development, operations, and regulations in every corner of the gaming industry. Now, with the establishment of GSA Europe, we will be able to shine an even brighter spotlight on the developmental, operational, and regulatory needs of this richly diverse part of the industry,” Mark Pace said.

New Division Designed to Meet Needs of Suppliers, Manufacturers, Operators, and Regulators Outside North America

SAN GWANN, Malta (January 2017) – Worldwide standards-setting organization the Gaming Standards Association (GSA) has created a new Malta-based division that will focus on better serving the regional needs of suppliers, manufacturers, online and land-based operators, and regulators outside North America.

GSA President Peter DeRaedt said, “GSA Europe underscores our recognition and commitment to growing European membership. The intent is to continue fostering an environment of collaboration between the European suppliers, operators and regulators while our mission remains to identify common issues and jointly develop solutions to the betterment of gaming globally. GSA is very excited to announce long time GSA board member and gaming veteran Mark Pace as GSA Europe’s Managing Director based in Malta to lead the effort in Europe. Our members now have the option to join GSA under US jurisdiction or European jurisdiction.”

“GSA has an extraordinary track record, and their work has influenced development, operations, and regulations in every corner of the gaming industry. Now, with the establishment of GSA Europe, we will be able to shine an even brighter spotlight on the developmental, operational, and regulatory needs of this richly diverse part of the industry,” Mark Pace said.

New Division Designed to Meet Needs of Suppliers, Manufacturers, Operators, and Regulators Outside North America

SAN GWANN, Malta (January 2017) – Worldwide standards-setting organization the Gaming Standards Association (GSA) has created a new Malta-based division that will focus on better serving the regional needs of suppliers, manufacturers, online and land-based operators, and regulators outside North America.

GSA President Peter DeRaedt said, “GSA Europe underscores our recognition and commitment to growing European membership. The intent is to continue fostering an environment of collaboration between the European suppliers, operators and regulators while our mission remains to identify common issues and jointly develop solutions to the betterment of gaming globally. GSA is very excited to announce long time GSA board member and gaming veteran Mark Pace as GSA Europe’s Managing Director based in Malta to lead the effort in Europe. Our members now have the option to join GSA under US jurisdiction or European jurisdiction.”

“GSA has an extraordinary track record, and their work has influenced development, operations, and regulations in every corner of the gaming industry. Now, with the establishment of GSA Europe, we will be able to shine an even brighter spotlight on the developmental, operational, and regulatory needs of this richly diverse part of the industry,” Mark Pace said.

Jennifer Tilly and Shane Warne Survive Aussie Millions Day One

Melbourne, Australia. Monday 23 January 2017. The first of three starting days of the 2017 Aussie Millions Poker Championship ‘MAIN EVENT’ drew a crowd of 212 players, up from the 180 last year, and it was Sam Ingham who came out on top with an impressive 160,100-chip stack at the end of play on day one.

After a word from Australian former cricketer and the countries best bowler to date Shane Warne, the action got underway, and Warne took his seat as well. The man who took over 1,000 test and one-day international wickets in his career managed to bag up 37,600 in chips for his efforts.

Things didn’t go well for Phil Laak, who was among the first players to get knocked out, and the same can be said for Jonathan Karamalikis. Sylvain Loosli, Sam Trickett, Annette Obrestad and Dan Shak were among the other casualties as well as WSOP bracelet winner and EPT champion Martin Finger who ran his ace-king into his opponent’s pocket queens, and that made sure he wouldn’t make a deep run in the event.

Jennifer Tilly and Shane Warne Survive Aussie Millions Day One

Melbourne, Australia. Monday 23 January 2017. The first of three starting days of the 2017 Aussie Millions Poker Championship ‘MAIN EVENT’ drew a crowd of 212 players, up from the 180 last year, and it was Sam Ingham who came out on top with an impressive 160,100-chip stack at the end of play on day one.

After a word from Australian former cricketer and the countries best bowler to date Shane Warne, the action got underway, and Warne took his seat as well. The man who took over 1,000 test and one-day international wickets in his career managed to bag up 37,600 in chips for his efforts.

Things didn’t go well for Phil Laak, who was among the first players to get knocked out, and the same can be said for Jonathan Karamalikis. Sylvain Loosli, Sam Trickett, Annette Obrestad and Dan Shak were among the other casualties as well as WSOP bracelet winner and EPT champion Martin Finger who ran his ace-king into his opponent’s pocket queens, and that made sure he wouldn’t make a deep run in the event.