Monthly Archives: May 2022

SportsHandle.com Unveils Comprehensive Betting Partnerships Tracker 

The Professional and Amateur Sports Protection Act (PASPA) was judicially overturned on May 14, 2018, and with the four-year anniversary of the decision approaching, SportsHandle.com today has launched a first-of-its-kind tracker with more than 250 sports betting partnerships formed since the initial ruling.  

A leading source for information on sports betting legalization in the United States, SportsHandle.com has created the go-to-resource to monitor all sports betting partnerships across professional sports leagues, teams, colleges, sports venues, athletes, celebrities, and more. 

Accessible under SportsHandle.com’s drop-down menu under “Tools,” the Sports Betting Partnership Tracker lists all agreements involving U.S. sportsbooks and sports entities. To date, 29 sportsbooks have entered into at least one partnership.

SportsHandle.com’s Sports Betting Partnership Tracker will be updated regularly with the latest agreements. As of today, the following number of partnerships exist in each of the below categories:

  • 133 – Professional sports teams 
  • 50 – Professional sports leagues 
  • 36 – Celebrity endorsers
  • 18 – Sports venues
  • 15 – Media properties or companies
  • 4 – Colleges and universities

Additional noteworthy statistics in Sports Handle’s Sports Betting Partnership Tracker include: 

  • 37 – Partnerships are the most by any one sportsbook (Caesars and DraftKings are tied) 
  • 24 – Individual DraftKings’ deals with pro sports teams (most of any sportsbook)
  • 22 – League with most individual teams partnered with a sportsbook (NBA), followed by the NFL (18), NHL (16) and MLB (11)
  • 2 – Sportsbooks have entered partnerships with major colleges and universities (Caesars and PointsBet)
  • – Sportsbook has at least one team partnership in the MLB, MLS, NBA, NFL, NHL and WNBA (FanDuel) 

“The sports betting landscape is constantly evolving, and we are proud to unveil this all-encompassing resource that provides the most up-to-date partnership and sponsorship information in one convenient location,” said Brett Smiley, Co-Founder and Editor-In-Chief at SportsHandle.com. “Although there are currently more than 250 sports betting sponsorships, new partnerships and categories are being established on a weekly, if not daily, basis. We look forward to maintaining the most robust database for this information on the internet and we are extremely proud of the Sports Handle editorial and research team for making this valuable resource a reality.”

Jeffrey Pollack Named First Executive-in-Residence at Rutgers University Global Sports Business Master’s Program

Jeffrey Pollack, a sports business executive with more than 25 years of leadership experience driving catalytic change, growth, and innovation, has been appointed the first Executive-in-Residence in the Global Sports Business master’s program at Rutgers University.

Pollack will serve as a guest instructor and coach and guide students as they begin to navigate their career paths in the sports industry.

“We are thrilled to have Jeffrey as part of our GSB family,” said the program’s executive director Mike Finkelstein. “His career in sports has been extraordinary and we know Jeffrey will provide our students with a unique, seasoned perspective as they begin their professional journey.”

“It is an honor to support the Rutgers Global Sports Business program,” said Pollack. “I look forward to working closely with the students, Mike Finkelstein, Art Burke, and the rest of the faculty. The Rutgers approach to sports business education is progressive and entrepreneurial, and I appreciate the opportunity to share my stories and experiences.”

Jeffrey most recently served as President and CEO of the XFL. He joined the XFL in 2019 as President and COO to lead all strategic planning and business operations, reporting directly to Chairman and Founder Vince McMahon. Under Pollack’s leadership, the XFL launched in 2020 to critical acclaim and proved that spring football in the United States can work.

Among other projects, Jeffrey is currently advising Basketball Hall of Famer Tracy McGrady on his launch of the Ones Basketball League (OBL), a new global one-on-one-basketball tournament that has just tipped off its first season.

Lauded for helping businesses and brands rethink, recalibrate, and evolve, Pollack — immediately prior to his leadership role at the XFL — was Special Advisor and Chief Marketing and Strategy Officer for the NFL Los Angeles Chargers. He has also served as Executive Chairman of the Professional Bull Riders, President and Commissioner of the World Series of Poker, Managing Director of Broadcasting and New Media for NASCAR, and Strategic Communications Consultant and Vice President of Marketing and Corporate Communications at the NBA.

Pollack is the founder of The Sports Business Daily, the original trade publication for the sports industry. Through his vision and direction as President and Publisher, “The Daily,” launched in 1994, immediately became the industry standard and must-read for sports executives, and gave rise to a proliferation of sports business news and information services around the world.

Trained as a leadership and organizational performance coach at the Rutgers University LCOP Program, Pollack also serves confidentially and selectively as a coach to other executives in the sports, entertainment, and media industries.

Pollack has a bachelor’s degree from the Medill School of Journalism at Northwestern University, a master’s degree from The Graduate School of Political Management, and a master’s degree in sports management from the University of Massachusetts at Amherst. He also completed Harvard Business School’s Advanced Management Program.

The Global Sports Business Master’s Degree Program at Rutgers, recently ranked No. 18 in the country and 32nd in the world among sports management graduate programs, is designed to train leaders for careers in all sectors of the sports industry. It is a broad-based, inherently global, industry-specific program of study that reflects Rutgers’ traditional strengths in finance, marketing, management, and law, as well as its location in the New York/Philadelphia/Washington northeast corridor, the center of the sports industry.

National Lacrosse League, USA Lacrosse Announce Strategic Partnership

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, and USA Lacrosse, the governing body for lacrosse in the United States, today have announced a strategic partnership agreement to unify efforts to help the sport grow with a specific focus on box lacrosse.

“We’re committed to expanding our presence in the box game and this agreement is a significant step in that direction,” said Marc Riccio, president and CEO of USA Lacrosse. “We’ve enjoyed a long and healthy relationship with the NLL over the years. This new agreement formalizes that relationship and helps us align our efforts to ensure that we’re maximizing our value to the lacrosse community.”

“This partnership will help expand the scope and breath of every level of lacrosse and introduce thousands of people to the stories and skills of our athletes,” said Matt Hutchings, Chairman of the NLL Board of Governors and COO and EVP at Kroenke Sports & Entertainment “We want to thank Marc and his team for helping spearhead this partnership and look forward to a long and fruitful relationship.’

Using its expertise in the box game, the NLL will assist USA Lacrosse in developing box coaches and officials by supplementing the curriculum in USA Lacrosse coach and official development programs with box-specific content. The league will also provide its coaches and players to present at the annual USA Lacrosse National Convention.

The two entities will also explore options related to talent identification and player development with the goal of expanding the player pool for U.S. national teams and increasing the number of Americans positioned to play in the NLL including opportunities such as the National Collegiate Box Series.

Diversity and inclusion initiatives are a central part of the agreement. The league will collaborate with NLL Indigenous athletes and the USA Lacrosse Native American Advisory Council to create ongoing historical and cultural Native resources. The NLL will also support additional USA Lacrosse efforts in diversity and inclusion, such as the “We Stand Initiative” and incorporate elements of the USA Lacrosse cultural competency course into its player and staff education program. The league will also look for opportunities to engage with USA Lacrosse Urban Lacrosse Alliance programs that are located in NLL home markets.

The agreement includes the opportunity for USA Lacrosse members to have access to discounted tickets from their local NLL franchises. That’s part of a robust effort between the NLL and USA Lacrosse to share marketing platforms and assets to generate additional interest in box lacrosse.

Under the agreement, USA Lacrosse will align its playing rules for box lacrosse to NLL rules as closely as reasonably feasible, with the mutual understanding that modifications to USA Lacrosse rules will be necessary due to varying facility requirements, age-appropriate development, player safety, and equipment. The two entities will evaluate potential rule changes on an annual basis.

Ones Basketball League Crowns Atlanta Regional Champion at CORE4 in Chamblee; Awards $10,000 Prize

Ones Basketball League (OBL) — the first-ever elite competition that celebrates the most skilled one-on-one players on the planet and created by Basketball Hall of Famer Tracy McGrady – crowned its second Regional Champion at CORE4 in Chamblee, Georgia, on Saturday and Sunday. A total of 32 top area and national-level basketball players squared off in spirited action, and it was Glen Rice Jr. (Marietta, Ga.), Antonio Hester (Miami) and Tiras Wade (Tampa) who took the top three places in a weekend filled with exciting and high-quality play across the board.

Rice, the OBL (@oblhoops) Atlanta Regional Champion and recipient of the $10,000 prize, seeded fifth after a 6-1 record on Saturday despite an injured lower leg, won the Championship match, 9-7, over Hester, who had qualified as the #2 seed after going a perfect 7-0 in pool play. Wade, the #1 seed who was also unbeaten at 7-0 on Saturday, bested Atlanta’s Phil Taylor in the third-place game. At 40, Wade was the oldest competitor in the field. All three now advance to the OBL Finals in Las Vegas this summer (dates and location TBA).

“This league is giving players an opportunity to show what they can do, and these three guys took advantage with great play all weekend,” said McGrady. “We are proud that they will be representing the Atlanta region in Las Vegas.”

“It was fun competing with this group of guys, playing a game that we love and seeing who was the best at it,” said Rice, 31, who starred collegiately at Georgia Tech. “I don’t know where everybody came from, but the competition level was great both days. It was better than I expected.”

Tracy McGrady and Dikembe Mutombo

“It was love, man. I enjoyed this weekend and it was such a blessing to be here,” added the powerful Hester, 31, who played at Miami Dade and the University of Mobile and has competed professionally overseas for more than a decade. “Getting to compete with all these pros, it was definitely another level.”

In last week’s inaugural event in Houston, John Jordan, 29, of Houston was the champion. Jordan and H-Town Regional runner-up Matt Kiatipis were both on hand in Atlanta to take in the action. OBL’s next regional event is May 21-22 at Chicago Hope Academy Athletic Center.

Following Chicago, the remainder of the regional schedule is as follows:
• New York City, May 28-29 (Major R. Owens Community Center hosted by New Heights, Brooklyn, NY)
• The DMV, June 4-5 (The St. James, Springfield, VA)
• The Bay Area, June 11-12 (The Ultimate Fieldhouse, Walnut Creek, CA)
• Los Angeles, TBD (TBD)

The winner of each regional tournament will take home a $10,000 cash prize along with an invitation to the Finals, which will see 21 players (the top three from each region) compete for a chance to win a $250,000 grand prize and be crowned “Ruler of the Court.”

OBL media partners include SLAM Media, Playmaker, and Heart and Hustle Productions. Follow Ones Basketball League at https://www.oblhoops.com/.

Columbia University’s Sports Management Graduate Program Joins Forces with Team USA and LA28

Columbia University’s Sports Management Graduate Program today announced a new joint program with Team USA and LA28 to develop, plan and help execute a variety of special initiatives in the run up to the 2028 Olympic and Paralympic Games in Los Angeles. The new collaboration, to include two internships per year for Columbia students, will begin in the spring of 2022 and last throughout the next six years, making it the most comprehensive engagement for the program in its 14-year history.

“We are elated to expand even deeper into the U.S. Olympic and Paralympic Movement with this comprehensive, new arrangement with the upcoming LA28 Games and Team USA,” said Scott Rosner, Academic Director of the Sports Management Program and Professor of Professional Practice at Columbia University. “This long-term program will give our students, faculty and staff the ability to learn and engage directly with LA28’s leadership team on a host of projects as the 2028 Games come into shape, which is a rare, sustained opportunity to take part in such a historic event taking place in the United States.”

“Kudos to Scott and his team for devising such a high-quality program for Columbia students and faculty. We look forward to advancing it in substantive and impactful ways in the coming years,” added Maureen Harper, Senior Vice President of Human Resources at LA28. “We aim to provide world-class, real life learning opportunities for students as they prepare to join the sports industry and are delighted to work with Columbia to bring this to life.”

This partnership is the latest in a series of ongoing global projects that the Columbia Sports Management Program has created with some of the world’s leading sports organizations. Others include programs with FC Bayern Munich, the NFL, A-B InBev, La Liga North America, Real Madrid and NYCFC, as well as additional short-term projects that are part of the curriculum in various programs each semester.

Recognized as one of the top five global programs, Columbia University’s master’s degree program in Sports Management, available part-time and full-time, trains professionals in all sectors of the sports industry by teaching specific management skills in the areas of finance, business intelligence, analytics, social justice, digital media, entrepreneurship, leadership, law, marketing, sales, communications and facility management. This combination of broad-based and specific skill training is a hallmark of the program and is evident in both the content and sequencing of courses. www.sps.columbia.edu/sports

Ones Basketball League Crowns First-Ever Regional Champion at Dub Sports Zone in Houston

Ones Basketball League (OBL) — the first-ever elite competition that celebrates the most skilled one-on-one players on the planet and created by Basketball Hall of Famer Tracy McGrady – got off to a rousing start with its debut event at The Dub Sports Zone in Richmond, Texas, on Saturday and Sunday. A total of 32 top area and national-level basketball players squared off in spirited action, and it was Texas residents who took the top three places in a weekend filled with exciting and high-quality play across the board.

The OBL Houston Regional champion, and recipient of the $10,000 prize, is John Jordan, 29, of Houston. Jordan, the second seed, defeated runner-up Matt Kiatipis, 21, of Austin (by way of Canada and Simon Fraser University), 9-5, in the finals. Taking third was Myron Taylor, 29, of Killeen. All three now advance to the OBL Finals in Las Vegas this summer (dates and location TBD).

McGrady couldn’t have been happier with the league’s first action.

“The first weekend in Houston was what we expected when we envisioned OBL,” said the seven-time NBA All-Star. “The level and quality of play was outstanding, the facility was first rate, the production was world-class, and we have our first qualifiers for the road to Las Vegas.

“Now it’s on to Atlanta for Week Two,” he added.

John Jordan

“It’s Championship Sunday, this is where champions are made,” said Jordan, who played collegiately at TAMU-Corpus Christi. “I took a tough ‘L’ yesterday and I bounced back, because that’s what champions do.”

Jordan, who arrived back in the U.S. from overseas in Romania just in time to compete in the inaugural OBL event, was also effusive in his praise of the league.

“This is a really big-time league,” he added. “This is the first time they’ve had this league. I know from here on it’s gonna be tougher. Everyone sees (OBL) is real. The money is real. I’m just happy I won the first year.”

Kiatipis, one of the youngest competitors in the field, is also excited about qualifying for the OBL Finals.

“I’m excited to be going to Las Vegas,” said the sixth seed who started slowly but finished strong to earn the spot. “I expected to be going and it’s going to be a big show out there.”

Taylor, the eighth seed, rallied to beat Jamal North in the third-place game.

OBL’s next regional event is this coming week in Atlanta on May 7-8 at CORE4 Atlanta, in Chamblee, Georgia.

The rest of the regional schedule is as follows:

  • Chicago, May 21-22 (Chicago Hope Academy Athletic Center, Chicago, IL)
  • New York City, May 28-29 (Major R. Owens Community Center hosted by New Heights, Brooklyn, NY)
  • The DMV, June 4-5 (The St. James, Springfield, VA)
  • The Bay Area, June 11-12 (The Ultimate Fieldhouse, Walnut Creek, CA)
  • Los Angeles, TBD (TBD)

The winner of each regional tournament will take home a $10,000 cash prize along with an invitation to the Finals, which will see 21 players (the top three from each region) compete for a chance to win a $250,000 grand prize and be crowned “Ruler of the Court.”

Media partners include SLAM Media, Playmaker, and Heart and Hustle Productions.

Follow Ones Basketball League at https://www.oblhoops.com/.

National Lacrosse League Playoff Pairings, Schedule Set As Buffalo, San Diego Win Conference Titles

The National Lacrosse League (@NLL) regular season is complete, with Saturday’s results completing the expanded playoff format as eight teams have advanced to the NLL “Chase for the Championship,” beginning on Friday, May 6. Buffalo (14-4) and San Diego (10-8) are the East and West Conference regular season champions, respectively, and will have home floor advantage in Quarterfinal single-elimination games, along with Conference runners-up Toronto (13-5, East) and Calgary (10-8, West).

In the new NLL postseason format, the top four teams in the East (Buffalo, Toronto, Halifax, Albany) and top three in the West (San Diego, Calgary, Colorado) and one wild card team (Philadelphia) qualified. The Wings’ thrilling 11-10 victory in OT over Georgia last night gave them the final slot over the Swarm. Albany also secured its berth with a win over New York.

The Quarterfinal matchups are as follows:

(E3) Halifax at (E2) Toronto, Friday, May 6, 7:30 p.m. ET, Sports Interaction Game of the Week on TSN, ESPN+
(W3) Colorado at (W2) Calgary, Friday, May 6, 9:30 p.m. ET, ESPN+, TSN.ca, Altitude
(E4) Albany at (E1) Buffalo, Saturday, May 7, 7:30 p.m. ET, ESPN+, TSN.ca
(WC) Philadelphia at (W1) San Diego, Saturday, May 7, 10 p.m. ET, ESPN+, TSN.ca, WPSG, FOX5

The Quarterfinal winners will meet in best-of-three Conference Finals: the first games are set for May 12-16), with Game 2 (May 19-23) and Game 3 (if necessary, May 26-30) set to close out the month (dates subject to change). The best-of-three NLL Finals will take place June 2-6, June 9-13, and June 16-20 (if necessary). Exact dates and broadcast schedules for media partners TSN and ESPN for the Conference Finals and NLL Finals rounds will be announced once the pairings and dates are set.

For the latest scores and developments in the National Lacrosse League, please visit: NLL.com and find the NLL on Facebook, Instagram and Twitter.