Monthly Archives: March 2023

Performance Hydration Leader Ready® Joins Global Tennis Market with Miami Open Official Sports Drink Status

Ready® (@ready_nutrition), one of the fastest growing sports nutrition companies in America with co-owners NFL superstar Aaron Donald and world basketball icon Giannis Antetokounmpo, is making its mark in the tennis world, being named the Official Sports Drink of the Miami Open Tennis Tournament.

Ready® Athlete Jessica Pegula, America’s top ranked player and #3 in the world, will join fellow participants for one of the largest combined ATP/WTA combined tournaments in the world scheduled for March 19 – April 2 at Hard Rock Stadium.  The tournament sports a who’s who of past champions including Andre Agassi, Pete Sampras, Roger Federer and Novak Djokovic along with Martina Navratilova, Chris Evert, Steffi Graf and the Williams sisters on the ladies’ side.

Ready® will use the high-profile exposure of the Open to highlight the launch of Ready® Light Sports Drink, its advanced, science-based beverage designed to optimize hydration replenishment and energy production.

The partnership follows Ready’s® signing of Pegula last August as a Ready® Athlete to represent both the brand’s products and provide a shining example of the unique goal achievement and perseverance mentality that is an integral part of the brand’s messaging and Pegula’s career.

Ready’s® sponsorship assets include product integration (sports drink, protein bars and powder) in player and recovery areas for competitor use, court and video board signage, on court cooler placement, product sampling, tournament social and digital branding, and commercial opportunities on the Tennis Channel’s coverage of the tournament reaching over 11 million viewers worldwide.  Ready® will premier Pegula’s first promotional spot for the brand on the telecast.

“We’re absolutely thrilled to be chosen as a partner with such a prestigious tournament featuring players from all over the world,” said Ready® Founder and CEO Pat Cavanaugh.  “We’re especially looking forward to our best-in-class products being available to help fuel the players and assist them in their recovery.”

Final X, Beat the Streets’ 2023 Annual Benefit, set for June 10 at Prudential Center

Beat the Streets New York and USA Wrestling will present Final X, presented by Tezos, on Saturday, June 10 at Prudential Center in Newark, New Jersey.

Final X, presented by Tezos, will determine the 2023 U.S. Senior World Teams in all three Olympic disciplines: men’s and women’s freestyle and Greco-Roman. There will be 30 weight classes contested, 10 in each Olympic discipline.

The top two U.S. athletes in each weight class will compete in a best-of-three series in Final X to determine who will wrestle at the 2023 Senior World Championships in Belgrade, Serbia. The medalists and the fifth-place wrestler in each weight at the 2023 Senior World Championships will qualify the United States for their weight class at the 2024 Summer Olympics in Paris.

This will be the first time that Final X will be held in one location, as previous Final X competitions were held in either two or three cities. It will also be the first time Final X will be contested on three mats. It is the second time Final X will be hosted in New Jersey, as Final X Rutgers was held in 2019 in Piscataway.

“USA Wrestling is excited to partner once again with Beat the Streets New York to present the most important domestic wrestling event of the year, Final X, presented by Tezos. The nation’s greatest athletes will compete for the right to represent Team USA at the 2023 Senior World Championships, as well as an opportunity to qualify our nation for the 2024 Olympic Games in Paris. Final X will once again be intense and exciting, as our elite men and women wrestlers put it all on the line in Prudential Center, a world-class facility. Make plans to join us in Newark,” said USA Wrestling Executive Director Rich Bender.

Final X, presented by Tezos, will be broadcast live on FloWrestling.

It is the second straight year Final X will serve as the Beat the Streets Annual Benefit. In 2022, BTSNY hosted Final X New York at the Hulu Theater at Madison Square Garden in New York City. This year’s event will be the 13th BTSNY Annual Benefit.

These unique and electrifying annual events help BTSNY raise more than $1 million each year to support local youth wrestling programs which empower young people in New York City. BTSNY provides a safe, positive atmosphere for student-athlete to learn essential life lessons of discipline, perseverance, self-reliance, humility and a strong work ethic through wrestling. The BTSNY Annual Benefit after party will follow the conclusion of Final X.

Session times will be 2 p.m. and 6 p.m. Eastern time, with the Beat the Streets after party to immediately follow. Ticket information for Final X will be available on Ticketmaster at a later date, while tickets for the BTSNY Annual Benefit after party can be purchased at btsny.org.

“Beat the Streets New York is excited to host Final X once again for our Annual Benefit this year alongside one of our strongest partners in USA Wrestling. This event is our largest fundraiser of the year and will support 75 percent of our annual expenses, so we can continue to make a lifelong impact on the 2,500 boys and girls in New York City that rely on us. We are looking forward to hosting this event at Prudential Center in Newark, New Jersey, a state filled with rich wrestling traditions. We have no doubt this year’s event will add to that tradition and provide exciting moments for some of the World’s greatest men and women athletes who are looking to earn a spot on Team USA at the 2023 World Championships,” BTSNY Executive Director Brendan Buckley said.

“Wrestling in the state of New Jersey has proven to be the incubator for success on the international level. It’s only fitting for Prudential Center to now host the best wrestlers in our nation as they compete to represent Team USA at the upcoming World Championships,” said Dylan Wanagiel, Vice President of Sports Properties & Special Events for Prudential Center. “On the heels of Top Rank Boxing (April 8) and UFC 288 (May 6), Final X (June 10) will keep all eyes in the combat sports world on Newark. Previously we have established ourselves as a top venue for college wrestling with the creation of ‘Garden State Grapple.’ We are now thrilled to add freestyle and Greco-Roman wrestling to our diverse calendar and are very appreciative of our partners at USA Wrestling and Beat the Streets for bringing this marquee event to New Jersey.”

There are 15 wrestlers who won a 2022 Senior World medal that are eligible to advance directly to the Final X best-of-three series, if they accept their position and compete in the same weight class in Final X, presented by Tezos. They must declare they will compete at that weight class and accept their direct Final X qualification by April 21. USA Wrestling will announce when athletes accept their Final X position.

Once World medalists have either accepted or refused their Final X position, the rest of the field will be determined at the U.S. Open on April 26-30 in Las Vegas and the World Team Trials Challenge Tournament on May 20-21 in Colorado Springs, Colo.

In weight classes where an athlete has advanced directly to Final X, the U.S. Open champion will earn the opposing Final X spot. In weight classes in which no athlete earned an automatic Final X berth, the U.S. Open champion and World Team Trials Challenge Tournament champion will advance to Final X.

World Team Trials Challenge Tournament qualifiers are determined based on the approved World Team Trials procedures for each of the Olympic disciplines, which are posted in the Team Selection section of USA Wrestling’s website.

FINAL X locations

2018 – Lincoln, Neb.; State College, Pa.; Bethlehem, Pa.

2019 – Piscataway, N.J; Lincoln, Neb.

2022 – Stillwater, Okla., New York, N.Y.

2023 – Newark, N.J.

*Please note if Prudential Center’s tenant, New Jersey Devils, host a playoff game on June 10 the contingency date for Final X would be Friday, June 9.

cover image: Sarah Hildebrandt (credit: Justin Hoch)

FanDuel Celebrates Massachusetts Mobile Betting Launch with Boston Bruins Partnership

As FanDuel Group launches its leading FanDuel sportsbook app and online experience in Massachusetts, FanDuel is also announcing a new multi-year partnership with the Boston Bruins who named the company an Official Sports Betting Partner. 

Starting today, FanDuel is bringing its best-in-class online sports betting experience to sports fans who are at least 21 years of age in Massachusetts who can now place wagers across football, basketball, baseball, golf, soccer, and tennis with a multitude of betting and payment options available. Customers who sign up for the FanDuel Sportsbook, make a deposit of at least $10 and place a bet of at least $5 will automatically receive $200 in sportsbook Bonus Bets.

“Massachusetts is home to some of the most passionate fan bases across the country and we’re excited to enhance their viewing experience with the launch of the FanDuel Sportsbook app,” said Mike Raffensperger, Chief Commercial Officer, FanDuel Group. “Bruins fans are the true embodiment of that passion and we look forward to supporting the team this season and beyond.”

As an official sports betting partner of the Boston Bruins, FanDuel will be permitted to use the Boston Bruins’ marks. Additionally, FanDuel will have signage both on dasher boards inside the TD Garden and the NHL’s new digitally enhanced dasher boards. The two will also partner together on digital and social media content including homepage takeovers and other exclusive content on Bruins and FanDuel social channels.

“We’re thrilled to welcome FanDuel to the Bruins and TD Garden family,” said Glen Thornborough, Chief Revenue Officer of the Boston Bruins. “With the legalization of sports betting in Massachusetts in January 2023, it’s an exciting time to be partnering with an industry leader in FanDuel.”

The FanDuel Sportsbook app, which is America’s most downloaded and best-rated sportsbook app, is simple, secure and convenient with a number of key features, including:

·        An Innovative Spirit: FanDuel was the first U.S. sportsbook to offer Same Game Parlay™ bets, the first to offer live streaming of sporting events inside a betting app, the first to provide Bad Beat Relief, the first to give early payouts for championship teams, and the originator of the crowdsourced Spread the Love promotion.

·        Customer Focused: FanDuel Sportsbook offers safe and secure banking, lightning-fast payouts, a Cash-Out early feature, and 24/7 customer service.

·        Sports Betting 101: FanDuel Sportsbook has a sports betting guide to help customers learn the ins and outs of legal sports betting.

·        Commitment to Responsible Gaming: FanDuel is the industry leader in promoting responsible play, including in-app tools that allow customers to set time, deposit and wager limits, as well as its PlaySafe site where customers can find additional support services.

Massachusetts becomes the 19th state where FanDuel offers mobile sports betting, joining Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Louisiana, Maryland, Michigan, New Jersey, New York, Ohio, Pennsylvania, Tennessee, Virginia, West Virginia and Wyoming.

Insider Expeditions, Fandiem Offer Chance To ‘Donate to Win’ McEnroe Tanzania Tennis Experience

Insider Expeditions, a leader in global travel excursions, and Fandiem, a digital fundraising platform that harnesses the power of the fan community to do good in the world, have partnered to give away a trip of a lifetime to a lucky fan and their guest, who will join tennis legends John and Patrick McEnroe on an excursion to Tanzania in December. And the real winners will be The Johnny Mac Tennis Project and Asante Youth Foundation; by “Donating To Win” at fandiem.com/mcenroe, people are automatically entered for the chance to be flown out to Tanzania and experience a seven-night excursion of breathtaking nature coupled with the joy of sports with tennis legends.

The winner and their guest will see the best of Tanzania’s National Parks including the Ngorongoro Crater and the Serengeti which are home to lions, elephants, rhinoceroses, leopards, buffalo, and so much more as well as numerous birds and reptiles. They will enjoy and experience nature, wildlife, fauna and flora like never before.

“The ‘Donate to Win’ makes it possible that anyone who pledges support to these two great charities has a chance to be with us in Tanzania” said John McEnroe. “I’m especially proud that this program will benefit organizations that do such important work with children.”

The prize also offers unprecedented access to two of the most iconic individuals in U.S. sports history in the McEnroe brothers. The lucky winners will be witnessing the first professional tennis exhibition ever played in the Serengeti and attending a VIP dinner with both legendary athletes to interact and hear about their experiences on tour.

The expedition is part of a new goodwill, awareness and sport initiative in cooperation and support of the Tanzanian government. The winners will be part of a tour in which the Brothers McEnroe will be accompanied by as many as 120 tennis aficionados which will include the dedication of a tennis court in the Serengeti.

The luxury journey will include a tennis match between the McEnroe brothers in the midst of the Serengeti, one of Africa’s most iconic safari destinations. Unmatched wildlife, local cultures and stunning landscapes combine to produce what is often described as the holiday of a lifetime and coupled with celebrity tennis professionals as hosts—this is truly a once in a lifetime experience. The itinerary includes the best Tanzania’s National Parks including the Ngorongoro Crater and the Serengeti which are home to the Big Five as well as numerous birds and reptiles.

Guests will also join John and Patrick when they visit a traditional Maasai Village to bring good will and cultural exchange and introduce the Maasai youth to the game of tennis as part of a special court dedication.

Travelers will enjoy African hospitality while staying at luxury lodges such as the Four Seasons Serengeti and the Gran Melia. This bucket list tour package includes all gourmet meals on an all-inclusive basis, domestic air, almost daily Safari game drives in the Serengeti and Ngorongoro Crater, a welcome reception hosted by the President of Tanzania, tennis themed activities and memories to last a lifetime.

Tennis fans will not want to miss this historic moment in tennis history. This is a once-in-a-lifetime expedition to one of the most majestic landscapes on the planet with tennis legends.

To learn more or join the tour, please visit: https://insiderexpeditions.com/mcenroe.

For Official Rules and entry instructions, including an opportunity to enter without donating, visit fandiem.com/mcenroe. The Sweepstakes will be open through September 13, 2023. *No purchase necessary to enter or win.

Kitman Labs Names Kirk Iwanowski Chief Marketing Officer and Chris Aker Chief Revenue Officer

Kitman Labs, the sports technology and analytics company setting a new industry standard for how high performance organizations use data, today announced the hiring of Kirk Iwanowski and Chris Aker for the newly created positions of Chief Marketing Officer and Chief Revenue Officer, respectively. Iwanowski joins Kitman with over 25 years of experience in entertainment, media and technology marketing and brand building, most recently at AnyClip, where he spearheaded their global rebrand and positioning as The Visual Intelligence Company™. Aker brings over 20 years of experience in sales, business development and execution and revenue generation to Kitman Labs, the last 4.5 years building the successful sales and enterprise strategy at Compass.

“Kirk and Chris’ expansive background and track record of success in scaling, brand building and sales will be critical as we grow the business enterprise value of Kitman Labs and tell our story to an expanding global audience,” said Founder and CEO Stephen Smith. “Our goal in the coming years is to continue to partner with elite sports and public sector companies to revolutionize how data and analytics are leveraged across every level of an organization to optimize performance and maximize return. There is no one better to help us map and execute that plan than these two seasoned executives.”

“What Kitman Labs has built under Stephen and his team in terms of integrated performance technology is not only disruptive but clearly becoming the new standard in driving human performance optimization,” Iwanowski said. “While we continue to amplify our story and drive penetration within the Sports vertical, we are equally focused on introducing this technology to other markets where health, wellness and performance data can be aggregated and leveraged to maximize outcomes.”

“The sports performance and data analytics business continues to expand exponentially every year as the technology and the user experience improves, and there is no better company than Kitman Labs to help blaze the trail and drive broad-based adoption of this practice,” Aker added. “I am looking forward to working with Stephen and the team to find even greater ways to grow the business well beyond what was even possible just a few years ago.”

Most recently, Chris Aker was the Chief Sales Officer at Compass, leading what was a small real estate tech firm to a successful IPO, which became the largest brokerage in the United States and a Fortune 500 Company. Prior to that successful venture, he led the global sales organization for Eventbrite across eight different countries to a successful IPO and the largest independent ticketing company in the world. He has a wealth of experience designing and building global sales and success organizations for Facebook (pre and post IPO), Google, Skype (pre-Microsoft), IBM, and Toshiba as well.

Kirk Iwanowski joined AnyClip in 2021, concurrent with the company’s expansion as a global SaaS company leveraging its proprietary AI technology to power advanced video solutions for business. He oversaw all branding, marketing, demand and lead generation, design, corporate and public relations, thought leadership, as well as the go-to-market strategy for its growing suite of solutions across multiple verticals, internationally. Prior to AnyClip, Kirk was CMO and EVP of EPIX for MGM Studios, prior to its recent acquisition by Amazon. At EPIX, under the ownership of MGM, Paramount and Lionsgate, he was widely recognized for helping the brand evolve from a singular movie channel to a full premium entertainment service while also effectively introducing the network to a mass television and streaming consumer audience on the heels of MGM’s $1B+ acquisition of the network in 2017. Prior to joining EPIX, Iwanowski served as the SVP, Marketing of Bill Pohlad’s Apparition Pictures and GK Film’s FilmDistrict. Earlier, he was EVP of Marketing at Sundance Channel for a decade, a joint venture of Robert Redford, NBC Universal and CBS. As a key member of the company’s Executive Management Team, Iwanowski helped lead the sale of the network to Cablevision/AMC Networks in 2008.

These new senior hires follow other recent business strategy moves Kitman Labs have undertaken. That includes the successful close of a $52M Series C funding round, led by Guggenheim Investments, a global asset investment and advisory firm with more than $259 billion* in assets under management and two strategic acquisitions of The Sports Office and Presagia Sports, both made in the last two years. The combined companies represent the industry’s largest network of elite and youth organizations (700+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

FanDuel Teams Up with Major League Baseball as New Official Sports Betting Partner

As fans eagerly await the return of baseball, Major League Baseball (MLB) and FanDuel Group, the premier online gaming company in North America, today announced a multi-year partnership making its industry-leading sportsbook a co-exclusive Official Sports Betting Partner of MLB. FanDuel will have the right to use official MLB branding and category designations both in its products, including FanDuel’s Sportsbook, Daily Fantasy and FanDuel Faceoff platforms and in its marketing campaigns. FanDuel has worked with Major League Baseball as an Authorized Gaming Operator of the league since 2019.

Starting this season, FanDuel will bring fans’ viewing and wagering experiences closer than ever before by streaming MLB.TV’s Free Game of the Day through both FanDuel’s sportsbook app and on FanDuel’s OTT platform FanDuel+ (local blackout restrictions apply). The company will also have the right to use highlights both in product and as part of original programming on FanDuel TV. The partnership will also create new opportunities for MLB and FanDuel to collaborate on projects for other sponsor partners of both FanDuel and MLB platforms, as well as to work together to bring consumers new sports betting product innovations to drive deeper fan engagement.

“As one of the top sportsbooks in America, FanDuel has been an industry leader in innovative fan engagement opportunities while also reminding them of the importance of doing it responsibly,” said Kenny Gersh, MLB Executive Vice President, Media & Business Development. “These key priorities of unique fan engagement and responsible gambling align with our focus from the league level and make FanDuel a natural partner to collaborate with as an Official Sports Betting Partner.”

“The baseball fan is one of the most engaged in all of sports, which is why we’re delighted to be the new sports betting partner of Major League Baseball. Our team is eager to showcase FanDuel in nationally broadcast MLB games and help enhance game narratives and bring America’s Pastime directly into our mobile app and OTT platform for fans to watch and wager,” said Christian Genetski, President, FanDuel Group. “We’re also very excited about the opportunity to work together with MLB on new betting product innovations that will give customers the opportunity to enhance their experience on every pitch from March until October.”

FanDuel also believes it’s critical to lead from the front on responsible gambling (RG) and safer play. FanDuel will continue these efforts through this in partnership with Major League Baseball. As part of this agreement, the two companies plan to drive greater advocacy and awareness of the importance of gambling responsibly. For more information on FanDuel Group and the commitment to responsible play please visit https://www.fanduel.com/playwell. 

MLB is committed to ensuring that fans who choose to wager also have the tools and resources necessary to bet responsibly. As such, MLB is a partner to the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ public service campaign to educate fans and broaden the league’s responsible gaming efforts. MLB also has an expanded partnership with the National Council on Problem Gambling (NCPG), serving as a Platinum Member and a part of the group’s Leadership Circle.