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Kitman Labs Announces Transcontinental Deal with Chicago Fire and FC Lugano

Kitman Labs, the global SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, announced a recent deal with the Chicago Fire of Major League Soccer (MLS) and FC Lugano of the Swiss Super League – both owned by Joe Mansueto. The deal will give both clubs access to Kitman Labs’ state-of-the-art Intelligence Platform including access to the Performance Medicine, Performance Optimization and Coaching & Development Solutions. The advanced operating system has now been deployed at the two clubs – and their Academies – with the full suite of resources now in play.

“While the number of individual clubs adopting our Intelligence Platform across both Europe and North America continues to scale, we anticipate that additional deals like this one – encompassing multiple clubs with joint ownership, straddling Leagues and addressing clubs with distinct training methods and styles of play – will become more frequent as we work with shared ownership groups,” said Stephen Smith, CEO and Founder of Kitman Labs. “There is nothing ‘cookie cutter’ when it comes to the bespoke needs, health and performance of a given club, but we think the economies of scale achieved and efficiencies realized by adopting the configurable platform by multiple clubs within a single organization will be a key multiplier for relationships like this for decades to come.”

Each club will work with a version of the system that has been configured for their specific needs. In addition, all club-related data will remain confidential – and only accessible to – that respective club. The collaboration between the Fire and Lugano performance staffs will provide shared learnings in real time as the clubs progress throughout their respective seasons. The partnership is designed to provide both clubs with deeper, strategic insight into all areas of on-pitch performance, ranging from developmental club best practices to helping gamify trade and transfer scenarios, making sure that injury prevention and maximal performance scenarios are created effectively and easily for all athletes, while giving performance leaders the ability to maximize every area of performance.

“In data-driven recruitment, matching the physical and medical profile of a player with the club and the league’s tactical and technical demands is paramount,” said Chicago Fire FC Director of Performance Nacho Torreño. ‘Through our relationship with Kitman Labs, we are working to develop the software that will allow us to track both the Chicago Fire’s and FC Lugano’s physical and medical metrics in one place and through one methodology. We are excited about the work being done that will give us an excellent understanding of how players from one environment will translate to the other. Additionally, this tool will also allow us to monitor players within our Academy, from the early stages through the professional ranks, to further enhance their development.”

“Kitman Labs is a value-add in the daily work of the technical staff of our first team and academy,” said FC Lugano Chief Sports Officer Carlos Da Silva. “It provides crucial support to those responsible for athletic preparation in terms of quality and intensity of training.”

Kitman Labs has an established track record of working with top teams and athletes across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology is being used by some of the world’s most elite sports organizations, such as MLS Next, Columbus Crew, and Bayer Leverkusen.

This new business launch follows other recent business strategy moves Kitman Labs have undertaken. That includes the successful close of a $52M Series C funding round led by Guggenheim Investments, a global asset investment and advisory firm with more than $259 billion in assets under management and two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organizations (700+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

MLS NEXT, Kitman Labs Build New System To Drive Operational Efficiencies, Optimize Player Pathways

MLS NEXT and Kitman Labs, the sports technology and analytics company setting an industry standard for how elite sports organizations use data, today announced a new deal that will provide MLS NEXT with new software to enhance the operation of MLS NEXT and provide coaches and players with improved insights into player performance.

Starting at the beginning of next year’s MLS NEXT season, this program will allow MLS NEXT to consolidate and streamline program-wide operations and build a unified data set about players, staff, coaches and games played at every level for every season. By leveraging the data and technology offerings from Kitman Labs, MLS NEXT will gain insights into areas such as where and how players are playing, how they are progressing through the League and how different teams are performing and who is coaching them, which can drive immediate improvements in the player pathway and experience.

“Kitman Labs is a world-class technology company, and by teaming up with them we are excited for the opportunity to utilize next generation technology to power our entire MLS NEXT operation,” said Justin Bokmeyer, General Manager, MLS NEXT. “The player pathway within the MLS ecosystem is of the utmost importance to us, and there is no better place to introduce this combining of forces than within MLS NEXT. We look forward to working alongside Kitman Labs and sharing their game-changing capabilities and software tools with academy directors throughout the U.S.”

Kitman Labs

Through Kitman Labs’ proprietary Intelligence Platform (iP: Intelligence Platform), which provides high performance organizations with the technology and tools to support data collection, advanced analytics, communication and collaboration across leagues and teams, MLS NEXT will have access to data optimization and visualizations to empower decision-making and to assist in continuous program improvement. Additionally, Kitman Labs will help to streamline all of MLS NEXT’s daily operations, including the improvement of the quality of talent and play at every level while delivering an elevated experience for both staff and players. 

MLS NEXT is the first to launch the new League Operations Solution from Kitman Labs. Core capabilities within the solution include, but are not limited to:

• Player Registration
• Staff and Officials Registration
• Fixture Management
• Digital Match Rosters
• Match Reporting
• Discipline Management and Eligibility Tracking
• Registration Payments
• Waivers and Consents
• Competition Management

“As Leagues become increasingly more complex, the need to consolidate and streamline operations and logistics into a single platform, enabling collaboration, elevating the player and staff experience and providing the infrastructure to scale is paramount to future success,” said Stephen Smith, Kitman Labs Founder & CEO.  “MLS Next is setting a new standard across the board while simultaneously enhancing and prioritizing player pathways to elevate the overall level of play throughout the League.”  

This announcement arrives during a period of tremendous momentum behind the sport of soccer in North America, as MLS’ 28th season is underway, the highly anticipated 2023 Leagues Cup will take place from July 21 to August 19 and as the 2026 World Cup hosted by the U.S., Canada and Mexico approaches.

Kitman Labs, Columbus Crew Unveils Wide-Ranging ‘Innovation Partnership’

Kitman Labs, the performance intelligence company setting a new industry standard for how elite sports organizations use data, today announced a landmark multi-year partnership with the Columbus Crew of Major League Soccer (MLS). The partnership will be housed at the Crew’s world-class facilities in Lower.com Field and the OhioHealth Performance Center in Columbus.

“We welcome the Crew and their entire Organization, led by Tim Bezbatchenko, into the Kitman Labs performance family,” founder and CEO Stephen Smith said. “As the first club in Major League Soccer history, the Crew are paving the way as the first in MLS to become an ‘Innovation Partnership’ club – a multi-faceted partnership which will impact every level of athlete performance and club operations, from their first team to their scouting and youth programs to their approach to investment and resource allocation. Our collective goal is to create a fully integrated operating system designed to elevate and advance player and team performance in North America, and we are proud to be able to collaborate with a club that has been known as an innovation leader since the founding of MLS.”

“The Crew and Kitman Labs are two organizations with complementary philosophies which is why this groundbreaking partnership makes so much sense,” Crew President & General Manager Tim Bezbatchenko said. “We are both deeply committed to fundamentally changing how data is used in sport to optimize performance, reduce injury risk, support operations, and ultimately drive success across every aspect of the organization, from the First Team, through Crew 2 and to the Academy. That common mission has now evolved into the development of an all-encompassing operations platform that will hopefully yield dividends in every aspect of team operations – not just for the Crew, but for North American soccer in the years to come. We are proud to be the first adopters in MLS as we look to try and set a new standard in how performance intelligence is leveraged across the sport.”

Kitman will collaborate with the Crew to leverage its proprietary performance intelligence platform and analytics to support three key areas of focus:

  • Player Development – delivering a tailored and data-driven talent development process to maximize player potential
  • Evidence-based Coaching – development of a real-time integrated system to enable objective, outcome-driven coaching and planning
  • Scouting and Recruiting – development of a data rich, configurable recruitment analytics solution to maximize the return on current and prospective players

With roots as “The Team of Firsts in MLS,” the Crew – under Bezbatchenko’s leadership since 2019 – have secured three championships: 2020 MLS Cup, 2021 Campeones Cup, 2022 MLS NEXT Pro Cup.

Leading the day-to-day implementation of the partnership are Crew Vice President of Soccer Administration Jaime McMillan, Crew Director of Analytics Alex Mysiw, Kitman Labs Performance Strategy Lead Darcy Norman and Kitman Labs Project Manager Courtney Steward.

The Kitman Labs Innovation Leadership partnership is designed to provide Columbus with deeper, strategic insight into all areas of on-field performance, ranging from developmental club best practices to helping gamify trade and transfer scenarios as well as making sure that injury prevention and maximal performance scenarios are created effectively and easily for all athletes, while giving performance leaders the ability to maximize every area of performance. The Crew and the Kitman Labs teams will work in lock-step to develop and instill the infrastructure and processes necessary at the ground level, to support the accurate, real-time collection and distillation of relevant data across the business to enable the analysis necessary to drive the desired KPIs.

This new business launch follows other recent business strategy moves Kitman Labs have undertaken. That includes the successful close of a $52M Series C funding round led by Guggenheim Investments, a global asset investment and advisory firm with more than $259 billion* in assets under management and two strategic acquisitions of The Sports Office and Presagia Sports, both made in the last two years. The combined companies represent the industry’s largest network of elite and youth organizations (700+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

Chicago Fire FC Becomes First MLS Club to Launch Gambling Awareness Session

Chicago Fire FC, entering into their 24th season in Major League Soccer, have become the first football club in the United States to deliver problem gambling and gaming awareness sessions to teams throughout their organization through a partnership with EPIC Risk Management and Entain Foundation US, Entain plc’s unique non-profit subsidiary that is dedicated to promoting responsible gambling and sports integrity.

Epic Risk Management will lead sessions with the Chicago Fire’s U-13’s through U-19’s, plus the first team. Each session will be appropriately tailored for the varied audience and age groups through the Club’s roster, covering issues such as problem gaming, disordered gambling and sports betting integrity.

Delivery of these sessions will begin in May and continue throughout 2021, aiming to provide continued support across Chicago Fire’s P.A.S.S. program. Due to COVID-19, sessions will take place via videoconference and move to in-person sessions when safely allowed.

“We know that young athletes are at greater risk of being effected by problematic gaming and gambling, and we recognize the need to take a proactive approach to educating our players and parents on these risks,.” sSays Brian Roberts, Director of Performance, Advisory and Support Services (P.A.S.S.) at Chicago Fire FC. “The real-life stories that EPIC Risk Management use in their educational sessions brings focus to gambling in a way that will have a true impact and will provide our Academy players with the understanding needed to make informed decisions. We are excited to work with an organization open to customizing an approach to educating our Academy players.”

“We are delighted to be able to work closely with Chicago Fire and their Performance, Advisory, and Support Services (PASS) staff to customize our program to integrate into their existing PASS Education,.” says John Millington, VP of US Operations at EPIC Risk Management. “Our collaboration with the Entain Foundation US represents a key strategic piece of our prevention pillar. It is essential that professional sports teams and leagues recognize a collective responsibility to educate their players, staff, and their fan base, and we are delighted Chicago Fire have proactively embraced the importance of integrating this market leading education into their existing programs. I hope many more teams will follow their lead.”

Martin Lycka, Entain plc’s Senior Vice President for American Regulatory Affairs and Responsible Gambling, and trustee of the Entain Foundation US, noted, “This new partnership among Chicago Fire FC, EPIC Risk Management and the Entain Foundation US is another important milestone in promoting player protection and responsible gambling—a top priority of our Foundation. I am proud to affiliate our Foundation in the US with these two outstanding partners.”

To date, EPIC Risk Management and the Entain Foundation US have launched collaborations with the NFLPA Professional Athletes Foundation, colleges across the U.S., and the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital, on research into elite athletes’ relationships with problematic gambling behavior.

cover image: credit Michael Barera

For Soccer Ventures Debuts ‘Orange Slices,’ Hosted by Emerging USMNT, Phila Union star Mark McKenzie

For Soccer Ventures (FSV), an organization focused on the growth and long-term development of American soccer, today announced the official launch of “Orange Slices,” a new podcast hosted by former US Men’s National Team player and Major League Soccer All-Star Heath Pearce and twenty one year old emerging U.S. international Mark McKenzie of the Philadelphia Union. The podcast celebrates the past, present, and future of American soccer through generational storytelling and unprecedented access to rising U.S. stars around the world. “Orange Slices” is FSV’s second podcast, joining “Best Soccer Show” hosted by Jason Davis and Jared Dubois.

The first two episodes feature 2020 Bayern Munich defender and current UEFA Champions League player Chris Richards, and former U.S. National Team and Rangers midfielder Maurice Edu. Both will discuss their experiences playing abroad, representing American soccer to global audiences, their personal and professional challenges, and the effort to rebuild the fan base and trust of the National Team after the tumultuous 2018 World Cup Qualifying campaign. The two shows will debut on all podcast platforms, including Spotify and iTunes on December 9th.

“Our goal with ‘Orange Slices’ is to dive deeper into the challenges and opportunities facing the current generation of players as both elite athletes and outspoken personalities in a time of global cultural change,” Pearce, who is also FSV’s Chief Creative Officer, said. “My role is to provide Mark and our guests with a bit of perspective on where we’ve come from as a soccer nation, and to help guide a lively conversation that takes fans beyond the on-field discussion. Our athletes have a lot to say, and this podcast provides a megaphone to connect with the diverse soccer community in this country.”

“It’s exceedingly rare for an up-and-coming player like me to have the platform not only to share my experiences with the Union and the USMNT, but also those of my peers, who may actually have a very different experience themselves,” McKenzie added. “’These episodes aren’t just for fans, but also a younger audience seeking great storytelling. In many ways these are universal stories of the struggles and successes and lives of athletes, many of whom I admire and work with, and continue to learn from as well. We think it will be a unique narrative journey many will enjoy and share.”

Through rotating segments, the show will explore the unique culture of American soccer, from the muddy fields and halftime orange slices of youth soccer to the biggest games won and lost on the world’s stage. Each episode will incorporate classic stories and learning examples with a fresh perspective from the younger generation reshaping the game in America.

SBG Sports Software Inc Launches With New Office In Chicago

SBG Sports Software is excited to announce the opening of its new North American operation based out of Chicago, IL. headed up by recently appointed VP of Sales and Business Development, Joe Schrimpl.

SBG Sports Software Incorporated will strengthen SBG’s growth in Major League Soccer and US motorsports series whilst offering enhanced local support for existing customers. This investment comes as a direct result of increasing demand for SBG’s next generation sports analytics applications RaceWatch, MatchTracker and Focus.

The appointment of Joe Schrimpl represents a strategic move to expand the SBG product suite to support additional elite sports across North America. Schrimpl is joining with over 20 years of award-winning success in sales and operations throughout the sports technology space. Schrimpl served in various capacities for over 7 years at XOS Digital Inc, serving as Account Manager to numerous professional and collegiate football, basketball and hockey teams for video and data analysis and instant replay. Schrimpl was also a part of National Championship Football staffs, directing the Video and Operations Department at the University of Southern California for nearly 7 years. Schrimpl began his career in sports technology assisting Football, Basketball and Soccer staffs at the University of Miami, Fl and Drake University respectively.

SBG’s global leadership position in professional sports is reflected by customers in 40 countries across 4 continents, with local partners in Spain, Germany, Japan and Australia. A new base in Chicago gives SBG access to elite sports throughout the US and Canada, perfectly located to further enable customer support and new market development across 3 time zones.

Gareth Griffith, CEO of SBG Sports Software comments on the expansion into the US: “Over the last few years we have been applying SBG technology with great success in elite level sports including Formula 1, Premier League football and Six Nations rugby. It has been a long-held ambition to expand into North American sports, which I have personally followed enthusiastically for many years. We are delighted that Joe Schrimpl is joining us to lead our US organisation. His appointment reflects our continued commitment to industry expertise, and we look forward to making significant impact in the US market.”

Joe Schrimpl: “I’ve been in the sports technology industry for many years and SBG’s reputation and position within the market is second to none. Coaching and analysis staff are in constant pursuit of that competitive edge and they deserve a technology partner that is equally competitive, dependable and innovative. SBG brings a unique and unparalleled approach to elite sports data and visualization applications to the US sports industry. I’m thrilled to be joining the SBG Team.”