Category Archives: Featured

FANZO, The Tech Solution To Sports’ Fragmentation Problem, Officially Launches In North America

FANZO, the tech platform that links brands, rights holders and broadcasters with fans who aren’t watching games in arenas and stadia, today announced that it will officially launch with partners in North America.

Rolling out in time to support the millions of fans following the FIFA World Cup in North America, it follows successful proof of concept executions in the UK, Europe and Australasia, backed by $30 million investment in their tech product.

Solving the headache of sports rights fragmentation and audience measurement in out-of-home premises, their platform enables digital activation with fans at a national scale, wherever they are watching sports socially.

Trusted by 47,000 partner venues worldwide and used by six million sports fans last year outside North America, FANZO counts properties ranging from TNT Sports to World Rugby and Diageo as partners.

“Until now, reliably engaging the massive out-of-home audience has been impossible and has proved a hindrance to the commercial growth of sports as rights continue to fragment across different channels and platforms. FANZO has worked with global partners to solve this critical issue – simplifying broadcast for venues and helping fans watch games socially – opening up new possibilities for commercial growth in North America”, said FANZO co-founder Leo MacLehose.

“Our mission is simple. We believe that sports experienced alone is meaningless. So we’ve built a digital platform that brings fans together to create unforgettable sporting memories in the world’s best physical locations.

“Once there, our tech enables brands, rightsholders and broadcasters to elevate the experience of watching sports in the most authentic local community spaces – restaurants and bars”.

“Maximising the profitability our commercial subscribers see from sport is central to what we do. But we recognise the challenges that operators face when managing every aspect of their venues – not least pouring pints and delivering great hospitality experiences to guests”, said Alasdair Collis, Vice President, TNT Sports Business.

“Since partnering with FANZO to create a new suite of automated digital marketing tools, we’re proud to offer TNT Sports Social venues compelling ways to grow their visibility online, drive loyalty and incremental footfall for live sports without adding to their daily to-do list.”

How FANZO Problem Solves For Every Side Of The Sports Market

Fans use FANZO to find great out-of-home venues nearby that are definitely showing their game on TV. In a sports market so convoluted that senators are calling in antitrust reviews, FANZO’s market-leading tech solves a major pain point for fans who just want to watch their team.

Commercial venues use FANZO’s B2B SaaS toolkit to market live sports online, generate new business from fans looking to watch sports socially nearby, whilst saving hours per week on digital promotion.

From quickly reviewing and updating schedules across multiple broadcasters to automating promotion with bespoke sports assets across social media.

Broadcasters include FANZO as part of their commercial package to venues to win new business, promising increased footfall and best-in-class marketing automation.

These tools reduce subscription churn by ensuring venues make the most of their sports content, increasing revenue per customer by upselling additional features and premium listings, whilst leveraging unique fixture data and insights to ensure long-term success over local rivals.

Brands use FANZO to impact behaviour throughout the out-of-home sports fan journey. Multiple digital touchpoints build awareness and consideration by ensuring fans choose to watch games in venues where certain products are sold.

From there, digital gamification rewards fans with real-world offers and prizes they can claim in-venue via FANZO’s mobile vouchering, helping brands sample new products, understand rate of sale and measure the impact of longer-term community-building efforts.

Finally, Rights Holders use this infrastructure to drive greater value for existing partners or sell new sponsorship opportunities through increased inventory.

Shoe Palace, Harlem Globetrotters Launch New Centennial Collection

The world-famous, Harlem Globetrotters™ and footwear retailer, Shoe Palace announced today an exclusive collaboration tied to the Harlem Globetrotters 100th anniversary celebration. The Shoe Palace x Harlem Globetrotters collection will be available in over 200 retail locations across the country as well as online, and will include T-shirts, hoodies, jackets, shorts, and pants for consumers of every age.

“The Harlem Globetrotters’ brand sits at the intersection of sports, entertainment, and cultural impact.  Our partnership with Shoe Palace is part of a larger strategy to expand our relevancy with new, and existing, audiences,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “Our strategic partnerships in the licensing and consumer products lane strengthens our ecosystem and increases touchpoints with consumers.”

“The Shoe Palace x Harlem Globetrotters collection celebrates the fun and pioneering spirit of one of the most enduring teams,” said Ralph Mersho, CEO, Shoe Palace. “It connects well to bring their story to fashion, and lifestyle in a really unique way.”

Shoe Palace pulled from 100 years of Harlem Globetrotters style, art and iconography to craft the unique collection. Some of the standout pieces include a fully embellished fleece set, a satin tricot button up, and a fully embellished varsity jacket. Harlem Globetrotters mesh shorts and vintage graphic tees will also be available.

The Harlem Globetrotters Centennial season launched in January and is continuing throughout the world, visiting over 200 domestic markets and another 125+ internationally. Fans can expect all-new surprises like the Golden Basketball by Spalding®, epic pre-game Magic Pass experiences, 100 Year limited edition merchandise and many other new innovations for the “Ambassadors of Basketball.” International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico, and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in winter of 2026 and running through the remainder of the year.

Muggsy Bogues, Jaylen Brown Added as Tracy McGrady’s Ones Basketball League GM/Team Owners

OBL (Ones Basketball League) the re-envisioning of its premier 1 v 1 basketball league founded by basketball Hall of Famer and entrepreneur Tracy McGrady, today announced that their final two GM/owner slots announced have been filled, with NBA Legend Tyrone “Muggsy” Bogues taking the team of Baltimore talent and the Boston Celtics five time All-Star Jaylen Brown taking over the Atlanta team. Brown becomes the first active NBA player to own and manage an OBL franchise.

‘Having Muggsy and Jaylen join our ownership and GM group only further raises the level of competition and anticipation for “Battle of the Cities,” McGrady said. “Like in our teams, these accomplished athletes have a particular understanding and respect for basketball in the place where they grew up, and as we have seen from our tryouts that started this week in New York, the amount of interest and talent continues to rise from each market.”
‘One on one basketball is what I was raised on, and Baltimore is a city that understands and appreciates the skill level that is needed to success,” Bogues added. “We will rep the city well, and I am looking forward to helping Tracy advance his mission of making OBL a global must see, must participate and must engage with brand of basketball.”

“Battle of the Cities” will take an expanded version of the original OBL, with elite one-on-one athletes bringing their own vision, culture and prestige tied to the city from where they grew up, played and/or call home. Each city-based team will have a four man roster, comprised of players who best reflect the tradition, values and basketball culture of the city the 1 v 1 team represents, hand selected by the Owners/GMs. “OBL: Battle of the Cities” will take place over multiple weeks in Orlando, Florida, where McGrady was raised playing 1 v 1 himself, from May 15 to June 30, with teams competing for the swagger, pride, and identity of every city represented.

The naming of Bogues and Brown completes the elite list that will manage OBL Teams in “Battle of the Cities.”

They are:

  • Team Orlando- Vince Carter, Team Washington
  • DC – Quinn Cook, two-time NBA Champion
  • Team Miami – Tim Hardaway Sr., five-time NBA All-Star
  • Team New York – Jadakiss, recording star and basketball insider
  • Team Chicago – Larenz Tate, actor, film producer, basketball aficionado
  • Team Raleigh – John Wall, five-time NBA All-Star
  • Team Atlanta – Jaylen Brown, star of the Boston Celtics
  • Team Baltimore – Muggsy Bogues, 14 year NBA veteran

OBL will host a multi-week season where eight initial cities will field teams featuring hoopers who fit the criteria of embodying the heart and essence of their respective cities, bringing a unique and dynamic aspect to their representation. Cities battle for pride and prize, each sending out one player at a time in 1-on-1 matchups. Thrilling, quick games that keep audiences on the edge of their seat. The production will feature intense game-play, as well as a deeper look into player backgrounds and real individual stories centering on highlighting players’ talent and authenticity.

Additional announcements on rosters, media and other elements will continue to be rolled out in the coming weeks.

Finol’s Two-Run Homer Gives Kane County Cougars 2026 Baseball Champions League Title Sunday

Claudio Finol’s two run home run to deep center field keyed a six run sixth inning as the Kane County Cougars etched their names in the baseball history books, defeating The Mexican League Champions Diablos Rojos del México 7-3 in the Finals of the 2026 Baseball Champions League at Alfredo Harp Stadium.

“The players showed up every day here. They were not intimidated playing the Diablos in their home park with a raucous crowd,” said Kane County Manager George Tsamis. “We walk away champions and we couldn’t be more proud to bring this Baseball Champions League title back to Kane County and the American Association.”

The Cougars grabbed an early 1-0 first inning lead on a Dillon Thomas home run, but Mexico City tied the game at 1-1 when Bryan Antonio Roque Gonazlez went deep against KC’s Konnor Ash. That set the stage for Kane County’s six run outburst in the bottom of the sixth, which began with a Josh Allen leadoff double, a Thomas RBI single, a run scoring single by Josh Rehwaldt, and then after two outs, the Finol dinger that broke the game open.

Ash allowed a run on just five hits in 4 2/3 innings and got great support from five relievers, with Jake Gozzo closing the game with a 1-2-3 ninth.

The Cougars advanced to the championship in thrilling fashion Saturday, riding Jabari Henry’s three run eighth inning homer to a 9-7 victory over Los Dantos de Managua of Nicaragua on Saturday.

Kane County went 6-0 in the series, 4-0 in round robin play before sweeping the weekend, becoming the first American Association Club to run the table in the BCS.

“I could not be prouder of what Kane County accomplished here in Mexico this week,” said American Association Commissioner Josh Schaub. “It shows not just the quality of play we have and the high level coaching and the dedication of ownership, but it shows the commitment our league has to this growing event, and sets the table for what should be a thrilling season starting in May.”

The 2026 AAPB season begins on May 14 with Fargo-Moorhead visiting Cleburne.

AAPB Expands Broadcast Partnerships with RYZ, Bally Sports Live, NLSE, FTF Sports, SLVR

The American Association of Professional Baseball (AAPB) today announced new and renewed broadcast agreements with RYZ, Bally’s Corporation, NLSE, FTF Sports (For the Fans), and SLVR Sports and Entertainment, expanding the league’s national and international media footprint across digital and linear platforms.

Under the terms of the agreements, RYZ, NLSE, FTF Sports, and SLVR will carry a slate of AAPB regular season and postseason games, along with coverage of the Baseball Champions League (BCL). Bally’s Corporation will exclusively feature Baseball Champions League broadcasts on their Bally Sports Live apps (iPhone, Android, Roku, Amazon Fire TV, Google TV), ballysports.com

The deal with RYZ represents a renewal of an existing partnership, continuing the strong collaboration between the league and the innovative sports media platform. RYZ viewers will continue to enjoy high-quality game coverage, digital exclusives, and behind-the-scenes AAPB content throughout the 2026 season.

“These partnerships reflect the increasing demand for AAPB baseball and our commitment to bringing fans closer to the game,” said Joshua Schaub, Commissioner of the American Association of Professional Baseball. “By working with RYZ, Bally’s Corporation, NLSE, FTF Sports, and SLVR, in addition to our already existing partners including Gray Media and Unbeaten, we’re ensuring broader access to our games across more screens and more markets than ever before.” The expanded distribution is projected to drive viewership growth from 10 million in 2025 to 18 million in 2026. The 2026 distribution slate also represents the largest footprint for distribution in league history.

The agreements strengthen the AAPB’s position as the premier MLB Partner League and underscore its role in growing the sport through strategic media distribution and international collaboration.

Broadcast schedules and platform-specific details will be announced closer to Opening Day.

Harlem Globetrotters & Keepsake Trading Cards Launch Centennial Trading Card Collection

The world-famous, Harlem Globetrotters™ and Keepsake Trading Cards today announced that a limited edition trading card set will debut later this summer, the first trading card set for the club in over 25 years. It is the latest fan-centric addition for the organization as they continue through their Centennial season, which began last month and will continue around the world.

“The collectable world continues to expand its reach, and this partnership with Keepsake gives us the ability to again find ways to connect with fans around the world in a very special way,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “The limited edition set will provide a surprise and delight for everyone and will be a really special way for fans of all ages to connect our past, present and future.”

“The Globetrotters are one of those hallmark properties that fans around the world can identify with,” said Scott Allen of Keepsake Trading Cards. “ We believe these limited editions sets will quickly become must haves for collectors of all ages and backgrounds around the world.”

The limited edition sets, which will be available both on site at select arenas and hobby shops and online at www.keepsaketradingcards.com will feature cards of the current athletes on tour, as well as legends like Curly Neal, “Sweet Lou” Dunbar, and many others.

The initial collection will feature signatures and game used memorabilia from the Harlem Globetrotters players. Collectors can be on the lookout for special upcoming announcements for additional current and past basketball stars who will be included within the Harlem Globetrotters sets.

The Globetrotters Centennial season launched in January and is continuing throughout the world, visiting over 200 domestic markets and another 125+ internationally. Fans can expect all-new surprises like the Golden Basketball by Spalding®, epic pre-game Magic Pass experiences, 100 Year limited edition merchandise and many other new innovations for the “Ambassadors of Basketball.” International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico, and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in winter of 2026 and running through the remainder of the year.

The Harlem Globetrotters And Sprite Announce Global Partnership

The world-famous, Harlem Globetrotters™ and Sprite today announced a multifaceted partnership where Sprite will become the Presenting Partner For North America and Official Global Partner For The Rest of the World as the organization continues through its Centennial season. This new partnership reunites the Harlem Globetrotters with one of its original brand partners; The Coca Cola Company, which had a working relationship with the brand for close to 75 years.
“When you mention iconic, historic and global brands, both Sprite and its parent company The Coca Cola Company, and the Globetrotters come to mind for consumers anywhere you go,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “This new relationship with a brand that had once been part of our glorious history sends a loud message that the work we are doing for our Centennial and beyond is resonating with consumers more today than it has in years. We welcome Sprite as a presenting and global partner, and look forward to all the good we can do together.”  
“Welcoming Sprite and The Coca Cola Company as our official Global Partner, re-establishes our long tenured sports partnership with the historic beverage brand, to once again reach millions of fans and consumers across the world, said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “Together, our brands will infuse a holistic approach that will be visible on and off the court, maximizing each of our strengths across arena activation, in-game experience, digital/social, and retail. “

“Basketball culture has always been core to Sprite, and there are few brands that embody creativity, energy, and global impact quite like the Harlem Globetrotters,” said Terika Fasakin, Senior Director, NAOU Sprite. “For 100 years, the Harlem Globetrotters have shown up with an authentic style that pushes originality and individuality, the same spirit that has defined Sprite’s role in basketball culture for decades. We’re proud to partner with the Harlem Globetrotters as they mark this historic milestone and continue shaping the future of basketball culture.”
 
Key elements of the new partnership have begun rolling out at arenas across North America this week. They include: on court branding, in-game activations between athletes and fans, a new in-game Sprite DJ takeover, as well as a half time takeover with Sprite prizing that will include ‘free Sprite for a year and a Sprite branded half time trick shot.

There will also be expanded social content and influencer collaborations, activations within the newly launched “Sprite Squad” loyalty program and collaboration on custom merchandise, as well as other programs in the consumer space away from games.
The Globetrotters Centennial season launched in January and is continuing throughout the world, visiting over 200 domestic markets and another 125+ internationally. Fans can expect all-new surprises like the Golden Basketball by Spalding®, epic pre-game Magic Pass experiences, 100 Year limited edition merchandise and many other new innovations for the “Ambassadors of Basketball.” International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico, and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in winter of 2026 and running through the remainder of the year. Tickets for “100 Year Tour” can be purchased HERE.

Tracy McGrady’s OBL, The Premier 1 v 1 Basketball League in the World, Set For May 2026 Re-launch

OBL (Ones Basketball League) today formally announced the re-envisioning of its premier 1 v 1 basketball league founded by basketball Hall of Famer and entrepreneur Tracy McGrady and now backed by a multi-million dollar growth capital investment by Next Gen Sports. “OBL: Battle of the Cities” will take an expanded version of the original OBL, with elite one-on-one athletes bringing their own vision, culture and prestige tied to the city from where they grew up, played and/or call home. Each city-based team will have a three man roster, comprised of players who best reflect the tradition, values and basketball culture of the city the 1 v 1 team represents, hand selected by the Owners/GMs. “OBL: Battle of the Cities” will take place over multiple weeks in Orlando, Florida, where McGrady was raised playing 1 v 1 himself, from May 15 to June 30, with teams competing for the swagger, pride, and identity of every city represented. Potential participants can still submit information at https://oblhoops.com/.

“The way we’re building this version of OBL, it’s not just about skill, it’s about toughness, personality and authenticity. Every team and every player is bringing their own story and their own energy to the game,” McGrady said. “We’re also excited about these legends stepping in to help shape these teams. We’ve got some of the most respected voices in basketball, media and entertainment getting involved and people who really understand the culture of the game. Together we’re building something that goes way beyond just one-on-one basketball.”

In addition to McGrady’s leadership, each city-based team will be led by their celebrity owner/GM who will select the very best 1 v 1 hoopers to represent that city.
The cities and coaches include:

1. Team Orlando – Vince Carter, NBA Hall of Famer
2. Team Washington, DC – Quinn Cook, two-time NBA Champion
3. Team Miami – Tim Hardaway Sr., five-time NBA All-Star
4. Team New York – Jadakiss, recording star and basketball insider
5. Team Chicago – Larenz Tate, actor, film producer, basketball aficionado
6. Team Raleigh – John Wall, five-time NBA All-Star
7. Team Atlanta – Stay Tuned
8. Team Baltimore – Stay Tuned

“We are honored, humbled and couldn’t be more proud to be able to work with Tracy and this world-class roster of Owners and GMs to bring the OBL to unforeseen heights,” said Heath Freeman, Managing Partner, Next Gen Sports, and Chairman of OBL.

OBL will host a multi-week season where eight initial cities will field teams featuring hoopers who fit the criteria of embodying the heart and essence of their respective cities, bringing a unique and dynamic aspect to their representation. Cities battle for pride and prize, each sending out one player at a time in 1-on-1 matchups. Thrilling, quick games that keep audiences on the edge of their seat. The production will feature intense game-play, as well as a deeper look into player backgrounds and real individual stories centering on highlighting players’ talent and authenticity.

Balance of Nature Returns as a Proud Partner of Team Boxing League

Team Boxing League (“TBL”) is proud to announce the renewal of its multi-platform partnership with Balance of Nature, a category leader in whole fruit, vegetable, and fiber supplements. As a “Proud Partner of TBL” Balance of Nature will once again play a prominent role throughout TBL’s highly anticipated fourth season. With its unique team-based format, high-intensity matchups, and rapidly expanding national viewership, TBL provides Balance of Nature with a dynamic platform to connect with health-conscious sports fans across the country.

As part of the partnership, Balance of Nature will receive prominent exposure throughout TBL broadcasts. The brand will also maintain a strong on-site presence, with placement on ring corner pads and ring ropes at all TBL events. Beyond live competition, Balance of Nature will be fully integrated into TBL’s digital and social media campaigns and featured through digital advertising on the league’s official website. The partnership will also include exclusive, athlete-driven content collaborations distributed through Balance of Nature’s owned and organic media channels, highlighting how TBL fighters prioritize performance, wellness, and recovery.

“Balance of Nature is excited to continue our partnership with TBL, as the first year was a resounding success,” said Lex Howard, Balance of Nature CEO. “Elite performance starts with daily discipline — both in training and in nutrition. TBL athletes compete at an incredibly high level, and we’re proud to support them with whole-food nutrition that fits into their demanding schedules. This partnership reflects our commitment to fueling those who push their limits, both within the league and for those who are tuning in.”

“We’re thrilled to renew our partnership with Balance of Nature and have them continue to be part ofthe TBL family,” added Kevin Cassidy, CEO of Team Boxing League. “As we enter our fourth season, TBL’s growth has exceeded expectations. Renewing with a trusted brand like Balance of Nature speaks to the strength of our platform and the value we deliver to partners.”

Ojeda, Pergolini, Zandee-Hart To Receive Thurman Munson Awards March 12

“Champions” is the watchword for the 2026 Thurman Munson Awards which will be presented by AHRC NYC Foundation at the 46th Annual Dinner on Thursday night, March 12, at Pier 60, Chelsea Piers (23rd Street at West Side Highway) in New York City. The three outstanding honorees are: New York Mets 1986 World Series Champion Bobby Ojeda; two-time Paralympic Gold medalist and world record-holding swimmer Gia Pergolini; and captain of the New York Sirens and women’s hockey Olympic Gold Medalist Micah Zandee-Hart.

The Thurman Munson Awards honor the best in sports for excellence on the fields of play, and the ice rinks and swimming pools of competition, for community service and the betterment of sports.

Marc Deieso, Partner, Gardiner & Theobald, is the recipient of the inaugural Isaacson Family Corporate Hero Award.

The Master of Ceremonies will be FOX 5 lead sports anchor and Sports Extra host Tina Cervasio.

Special guests expected to attend include Football Giants Super Bowl champions Chris Canty and Karl Nelson; Yankees WS Champion Jeff Nelson; former Yankee catcher and baseball television analyst John Flaherty and former Mets pitcher and PIX11 sportscaster Nelson Figueroa.

The Munson Awards dinner, named after the Yankees catcher and captain Thurman Munson, has raised more than $26 million for children and adults with intellectual and developmental disabilities. Thurman’s widow Diana Munson is an honorary chair who has supported AHRC NYC FOUNDATION and its fund-raising efforts through the Thurman Munson Awards for more than four decades.

For media inquiries contact John Cirillo/Cirillo World by email at johnnycigarpr@aol.com or text 914-260-7436.

For tickets call 212-249-6188 or email jennifer@gala-office.com.Tickets may be purchased online at https://www.ahrcnycfoundation.org/events/thurman-munson-awards-2026/.

For more information about the history of the dinner and past honorees, visit https://www.ahrcnycfoundation.org/what-is-the-thurman-munson-awards-dinner/.

photo credit: Bobby Ojeda (Barry Colla Photography); Gia Pergolini (Rowin Hernandez Continue Photography)

Horizon Sports & Experiences and TOGETHXR Launch Landmark Joint Venture “IX to Five” Powering the Future of Women’s Sports

Horizon Sports & Experiences (HS&E), a global sports marketing, media and live experiences agency, and TOGETHXR, the fastest growing and most popular women’s sports media company of its kind, today announced IX to Five – a game-changing joint venture built to supercharge the business of women’s sports. IX to Five will focus on creating, developing, and commercializing  women’s sports content through premium storytelling, unique intellectual properties, signature live experiences, and high-value brand partnerships.

The new joint venture launches with an initial content slate of programming featuring fan-favorite talent: the StudBudz, professional basketball players Courtney Williams and Natisha Hiedeman, and Lily Shimbashi, founder of Sportsish, known for her fresh perspectives on sports and pop culture.

The collaboration harnesses TOGETHXR’s powerful storytelling engine, deep athlete relationships, and built‑in multi‑platform audience, combined with HS&E’s expertise in IP development, sponsorship and media rights consulting, and experiential marketing to unlock long‑term value for brands, athletes, creators and fans alike.

IX to Five launches at a key inflection point as the industry experiences unprecedented growth across viewership, valuations, and fan and brand engagement. Created in response to a clear and growing demand for authentic and engaging women’s sports content, IX to Five signals a commitment to build an always-on ecosystem that extends beyond content or one-off-activations into scalable platforms and enduring cultural properties.

“Women’s sports is a high-growth, big ROI business. We’re excited to team up with TOGETHXR, the leader in women’s sports media, to deepen our commitment and redefine the commercial and consumer opportunities in the category,” said David Levy, co‑CEO and Founder of Horizon Sports & Experiences. “IX to Five was born out of the industry’s need for infrastructure and a year-round strategy to turn unprecedented momentum into sustained media and commercial impact. We are creating a scalable platform, which complements HS&E’s premium programming, for brands to invest in a more meaningful, authentic way and for fans to have more opportunities to engage with the athletes and content shaping culture.

“Women’s sports doesn’t need more moments — it needs infrastructure that turns momentum into careers, culture, and commerce,” said Nancy Dubuc, Executive Chair of TOGETHXR. “TOGETHXR has helped move the space from ‘after hours’ attention to always-on storytelling, and this partnership with David and Horizon Sports & Experiences accelerates that shift — building a platform where athletes, creators, and brands grow together year-round.”

In December, TOGETHER and HS&E first collaborated at the Women’s Champions Classic, a signature, annual early season basketball showcase co-produced by HS&E, anchored by the University of Connecticut and featuring Top 25 basketball teams. There, TOGETHXR recorded podcasts and additional content at Barclays Center in front of a packed house. Building upon that success, the companies now join forces to build and expand opportunities across the category.

IX to Five will announce additional content offerings later this year.

ShotTracker Adds University of Central Florida Women’s Basketball To Its 2026 Roster of Partner Schools

ShotTracker, the revolutionary AI-powered sports analytics platform transforming how teams capture and visualize performance data, today announced that it has expanded its relationship with the University of Central Florida, along with its growing number of women’s programs on the platform. UCF added Pulse, Scout, and MyVA to ShotTracker’s Helix system to significantly increase the utilization of technology in the player development process, their scouting, and their game planning.  

“Women’s basketball continues to be an underserved market for the technology we can provide to give schools a much-needed opportunity on and off the court,” said Davyeon Ross, Co-Founder and President of ShotTracker. “UCF under Sytia Messer is the latest, but in no way the last, school to convert to our program as we head towards March Madness.”  

ShotTracker partnerships added earlier this season include: the LSU, Indiana University, Murray State University, UNC Charlotte men’s programs and Brigham Young University, UNC Charlotte, Murray State University, University of Colorado, St. Bonaventure University and UCLA women’s programs. All of these added various elements of the ShotTracker offerings with Helix, Hype, Scout or Pulse systems, or upgrading their initial partnerships. 

This news follows ShotTracker’s continued growth in 2026. That includes enhanced work with the Phillips 66 Big 12 Men’s and Women’s Basketball Championships and one of the largest expansions in recent company history as well as the July addition of FanThreeSixty as a new strategic partner. That expansion brings the number of ShotTracker partner schools to nearly 60.

2026 Final X/Beat the Streets New York Annual Benefit returns to Prudential Center on June 19

USA Wrestling’s flagship Senior-level event, 2026 Final X, presented Kerberos Capital Management, will be held on Friday, June 19, at Prudential Center in Newark, New Jersey, alongside the 2026 Beat the Streets New York Annual Benefit.

Final X will determine the 2026 U.S. Senior World Team in two-of-three international disciplines—men’s freestyle and women’s freestyle. In total, 20 weight classes will be contested, 10 in each discipline. The top two U.S. athletes in each weight class will wrestle a best-of-three series at Final X to determine the U.S. representative for the 2026 Senior World Championships in Manama, Bahrain.

This event will serve as the 2026 BTSNY Annual Benefit, its 16th to date. These unique electrifying events help BTSNY raise critical funds each year to support local youth wrestling programs, which empower young people in New York City. The BTSNY Annual Benefit after-party takes place at the conclusion of Final X.

BTSNY provides a safe, positive environment for student-athletes to learn essential life lessons of discipline, perseverance, self-reliance, humility and a strong work ethic through the sport of wrestling.

Session times for Final X will be 2 p.m. and 5 p.m. Eastern Time. An exclusive presale for Final X event-only tickets will start at noon on Thursday, February 12. The general public sale begins at noon on Tuesday, February 17, on Ticketmaster. Fans can also make a generous donation to BTSNY while purchasing wrestling-only tickets on Ticketmaster.

 BTSNY Annual Benefit tickets and sponsorship packages, which include access to premier seating at Final X, plus the exclusive after-party, are currently available at btsny.org. For more information on ticket packages, email BTSNY Executive Director Bob Seidel at bseidel@btsny.org. Donations and BTSNY Annual Benefit tickets and sponsorship packages directly help BTSNY make a lifelong impact on New York City youth in need.

Eight U.S. wrestlers won a medal at the 2025 Senior World Championships and are eligible to advance directly to the Final X best-of-three series. These athletes must accept their Final X berth and compete in the same weight class in which they won a World medal last summer. The deadline to accept the automatic berth to Final X is Monday, April 13, 2026.
Athletes eligible to advance directly to Final X include Real Woods (65 kg), Levi Haines (79 kg), Zahid Valencia (86 kg), Trent Hidlay (92 kg) and Kyle Snyder (97 kg) in men’s freestyle, plus Helen Maroulis (57 kg), Kennedy Blades (68 kg) and Kylie Welker (76 kg) in women’s freestyle.

Outside of the 2025 Senior World medalist pool, the remaining Final X field will be decided at the U.S. Open on April 23-25 at The Expo at World Market Center in Las Vegas, Nevada, and at the Senior World Team Trials Challenge Tournament on May 14-15 at Norton Healthcare Sports & Learning Center in Louisville, Kentucky.

In weight classes where an athlete has advanced directly to Final X, the U.S. Open champion will earn the opposing Final X spot. In weight classes where no athlete earned an automatic Final X berth, the champions of the U.S. Open and World Team Trials Challenge Tournament will wrestle at Final X.

The U.S. Open does not require any prior qualification to enter the field, outside of being an eligible U.S. citizen and a current member of USA Wrestling. Conversely, athletes must qualify for the Senior World Team Trials Challenge Tournament in accordance with the approved World Team Trials procedures for each Olympic discipline, which are available here.

“USA Wrestling, in partnership with Beat the Streets New York, is excited to bring Final X back to Prudential Center to showcase wrestling’s top stars in a world-class venue,” said Rich Bender, USA Wrestling Executive Director. “The Final X property continues to elevate in large part due to our event partners and this unique platform provided to our athletes. Come out to Newark and cheer for America’s best, while supporting the foundational work being done by Beat the Streets to build up youth wrestling in New York City.”

“We are honored to partner with USA Wrestling to bring Final X once again to the world-class Prudential Center,” said Bob Seidel, Beat the Streets Executive Director. “As our Annual Benefit, the funds raised through this event help ensure that thousands of New York City boys and girls continue to have access to free wrestling, mentorship and life-skills programming that empower them both on and off the wrestling mat.”

“Prudential Center is proud to host Final X for the third time in four years, establishing Newark as the home of the USA Wrestling World Team Trials,” said Dylan Wanagiel, Vice President, Sports Properties and Special Events, HBSE/Prudential Center. “Final X showcases our nation’s top wrestlers as they compete to represent Team USA on the world stage. We are excited to continue our partnership with USA Wrestling and Beat the Streets to deliver this high-profile event to Newark, and we look forward to welcoming fans from across the country for another historic Final X.”

For more information about Final X, please visit TheMat.com.

‘Fantasy Football Counselor’ Khamou Talks Rankings, Analytics and More

Fantasy football has evolved from a niche hobby into a cultural staple across North America and the world. Millions of fans now engage with the NFL not just on Sundays, but year-round—through drafts, trades, weekly lineups, and debates that extend far beyond the final whistle.

Few people have seen that evolution up close like Joseph Robert Khamou, widely known as The Fantasy Football Counselor. Since launching his analysis in 2016, Khamou has built a reputation for independent thinking, long-term roster strategy, and a coaching-based approach that prioritizes sustainability over hype.

We sat down with Khamou to talk about how fantasy football has changed, why it resonates with so many people, and what separates meaningful analysis from the noise.

Q: You began publishing fantasy football analysis in 2016. How much has the game evolved since then—and why do you think it’s become so popular?

Joseph Khamou:
Fantasy football has grown dramatically—not just in size, but in meaning. When I started, it was still mostly about home leagues, draft boards, and weekly trash talk. Today, it’s a full ecosystem. You’ve got season-long leagues, dynasty formats, daily contests, props, and constant content around player performance.

What hasn’t changed is why people love it. Fantasy football brings people together. Friends, families, coworkers—you’re all connected through the same game, even if you’re rooting for different teams. It gives fans a sense of ownership and involvement that goes beyond simply watching.

That sense of connection is powerful, and that’s why millions of people keep playing year after year.

Q: You’ve built a following by avoiding mainstream, consensus rankings. Why was that important to you?

Joseph Khamou:
Consensus rankings are easy—but they’re not always helpful. Too often, analysts copy and paste the same lists, and fantasy managers end up drafting based on hype from the prior season instead of logic.

I approach fantasy football the way a coach would approach building a roster. I evaluate players using a system I created called the CUDDY system:

  • Consistency
  • Upside
  • Durability
  • Depth chart opportunity
  • Youth

That framework forces you to think critically. It’s not about who’s trending on social media—it’s about who can actually help you win over the course of a season.

Q: Fantasy football has become more analytical and data-driven over time. How have you adapted to those changes?

Joseph Khamou:
The data is valuable—but only if you know how to interpret it. Numbers without context can be misleading.

What I’ve focused on is combining research with real-world football understanding. Injuries, usage patterns, coaching tendencies, and roster construction all matter. My goal has always been to help people make better decisions, not just react to last week’s box score.

As the game has evolved, I’ve evolved with it—but I’ve never lost sight of fundamentals.

Q: Many fans see fantasy football as more than just a game. How do you view its role in today’s sports culture?

Joseph Khamou:
Fantasy football is an escape—but it’s also a community. It gives people something to look forward to, something to debate, something to bond over.

In a lot of ways, fantasy football has helped keep fans engaged with the NFL during times when attention is constantly being pulled in other directions. It makes every game matter. It makes every snap meaningful.

That’s why I take my role seriously. People trust the information they’re getting, and I don’t take that lightly.

Q: For someone looking to improve—or even start playing fantasy football—what’s the biggest piece of advice you’d give?

Joseph Khamou:
Think long-term. Don’t chase headlines. Build a plan and stick to it. I teach my fans to adopt that Lion Mentailty when you are playing fantasy football! 

Fantasy football rewards patience, preparation, and independent thinking. If you’re willing to do the work—and avoid the noise—you give yourself a real edge. My 16 Rounds Draft Solution helps fantasy managers get the edge and create that optimal roster that strays away from consensus rankings. 

For those looking for structured guidance, tools, and coaching resources, everything I offer can be found at thefantasyfootballcounselor.com

Alianza de Futbol Unveils New Brand Identity for 2026, Introducing ‘More Than Futbol’

In 2026, Alianza de Futbol, the leading Hispanic soccer organization in the United States, proudly introduces a refreshed brand identity that reflects its evolution, growth, and long-standing commitment to the community. Anchored by the new brand message “More Than Futbol,” this rebrand signals an exciting new chapter while staying true to the values that have defined Alianza for over two decades.

Alianza has always been about more than the results on the field. With an annual attendance of 250,000 spectators and over 30,000 players competing nationwide each year, Alianza is a massive cultural movement. It is a platform where families connect, talent is discovered, and opportunities are opened both on and off the field.

“Our new identity captures who we are today,” said Daina Lecuona, General Manager of Alianza. “Futbol is still at the heart of everything we do, but the impact goes far beyond the pitch. Alianza is about community, culture, growth, and the families that make this movement possible.”

A Modern Look with Meaning

The refreshed brand introduces a contemporary visual system while preserving the spirit and energy that define Alianza. The updated mark is built from circular forms that symbolize:

●      Movement – reflecting the dynamic nature of the game and the communities it serves

●      Unity – representing connection across cities, generations, and families

●      Continuity – honoring Alianza’s history while embracing its future

At the center of the identity, the soccer ball remains a core symbol — not just of sport, but of everything it creates beyond the game: visibility for players, pathways to higher levels, and moments that bring communities together.

The Alianza Ecosystem: A Platform for Everyone

The “More Than Futbol” philosophy will be immediately visible across Alianza’s five core properties, which have evolved to offer more accessible and high-intensity experiences for 2026:

●      Allstate Sueño Alianza: The nation’s premier scouting program continues to provide free, top-tier opportunities for undiscovered talent to be seen by professional scouts.

●      ViX Alianza Femenil: A dedicated platform empowering female athletes, now featuring a dynamic 5v5 format to showcase technical skill and fast-paced competition.

●      Copa Alianza: The most prestigious adult amateur Hispanic tournament in the country evolves into a high-intensity 5v5 competition, bringing new energy to the community’s favorite rivalry.

●      Copita Alianza: The foundation of the future, offering youth teams the largest competitive stage to develop and compete.

●      5v5 Alianza: A fast-paced, open tournament format that brings energy and excitement to players of all ages.

Experience the Evolution

This evolution will roll out across all Alianza platforms in 2026, including events, digital experiences, social channels, and on-site branding at tour stops nationwide.

The message remains clear: Alianza is where futbol meets opportunity, culture, and community.

For more information about the new brand and upcoming 2026 initiatives, visit: https://alianzadefutbol.com/

Manny Pacquiao Joins TBL Team Boxing League as League Ambassador, Future Owner, and Team Captain

TBL Team Boxing League (“TBL”) proudly announced today that boxing Hall of Famer, Legend, and the only 8-Division World Champion in history Manny Pacquiao will join the league as an ambassador, owner, and team captain. His initial involvement will be as League Ambassador in 2026 for Season 4 before he officially joins the TBL ownership group starting in 2027, marking a historic moment in the evolution of team-based professional boxing. As League Ambassador, Pacquiao will appear at select TBL Team Boxing League events throughout the 2026 calendar year, lending his global star power and championship legacy to the league’s rapidly growing platform.

Beginning in 2027 and continuing through 2029 (seasons 5, 6, and 7), Pacquiao’s role will expand as he officially joins the TBL ownership group, signaling a long-term commitment to the league’s growth and global reach. In addition to his ownership role, Pacquiao will serve as Team Captain and compete as an active fighter for the San Diego TJ’s, one of TBL’s highly anticipated expansion franchises. Pacquiao’s unparalleled resume, global fan base, and leadership bring unprecedented credibility and momentum to TBL as the league continues its expansion.

“I believe in the vision of TBL and what this league is building for the future of boxing,” said Manny Pacquiao. “Team boxing brings a new level of excitement, strategy, and opportunity for fighters and fans. I’m proud to be part of TBL and look forward to contributing both inside and outside the ring.”

“Manny Pacquiao is one of the most respected champions in the history of boxing, and his decision to join TBL is a defining moment for our league,” added Kevin Cassidy, CEO of TBL Team Boxing League. “From ambassador to owner to active competitor, Manny embodies everything TBL stands for — elite competition, innovation, and a team-first mindset. His involvement accelerates our mission to reshape the future of professional boxing.”

“Manny’s involvement with TBL goes far beyond his initialambassador role,” remarked Jas Mathur, CEO of Pacquiao Promotions. “This league aligns with Manny’s passion for innovation, competition, and elevating the sport of boxing. Joining TBL as an owner, team captain, and active fighter reflects his belief in the league’s model and its potential to change boxing.”

Additional details regarding Pacquiao’s 2026 appearances and his competitive debut with the San Diego TJ’s will be announced in the coming months. To learn more about TBL Team Boxing League, visit www.teamboxingleague.com for schedules, tickets, and team info.

image: Wikimedia Commmons/inboundpass

Arkero Announces $6 Million Pre Seed Funding Round, Partnerships with major MLS, NWSL and EFL teams

Arkero, a new platform using all aspects of Artificial Intelligence to effectively run the day-to-day operations of complex organizations in sport, today announced a $6 million pre-seed funding round, and early partnerships with professional sports organizations across MLS, NWSL, and the English Football League.

The round was led by Roger Ehrenberg at Game Changers Ventures, with participation from Alexis Ohanian (776), David Tisch (BoxGroup), Garuda Ventures, Founders’ Co-op and strategic investors including Adrian Hanauer of the Seattle Sounders and Seattle Reign.

Arkero’s first partners include the Seattle Sounders, Seattle Reign, San Diego FC and Bolton Wanderers FC. Initial deployments focus on integrating AI into matchday planning and season-ticket renewals to help teams streamline coordination, reduce manual work, and operate with greater clarity across disconnected tools.

In early deployments, the Sounders and Reign project over 50% improvement in efficiency savings around matchday planning in 2026 alone, driven by reduced manual work, faster decision-making, and fewer operational errors.

Arkero centralizes operational data, workflows, and decisions into a single system, allowing business teams to plan, execute, and adapt in real time – without adding headcount or new layers of complexity. Because it is being built by operators who have run clubs themselves, Arkero reflects the realities of sports businesses: small teams, complex events, constant deadlines, and no margin for error. As a result, teams gain back time, clarity, and confidence – and can focus on growing the business rather than managing around broken processes.

“I own a football club. I’ve sat in the meetings, lived the chaos, and felt the cost of running a business on Excel and email,” said Shivaas Gulati, CEO of Arkero, “ The opportunity exists because this is broken from the inside.”

After leaving Remitly, the company he co-founded in 2022, Gulati joined the ownership group of English club Southend United FC, a 119-year-old club competing in the National League. Drawing on his hands-on experience from Southend United – and advising organizations such as the Seattle Sounders – Gulati has applied the operational discipline and best practices developed at Remitly to the global sports industry, a market exceeding $500 billion annually.

“On and off the pitch, our business is about constantly looking ahead to identify what we can do better and how we can use technology and the right partners to gain a competitive edge,” said Sounders FC majority owner Adrian Hanauer. “Our investment in Arkero is aligned with this approach, accounting for not just where we are as an organization today, but where we need to be going forward.”

“We made intentional decisions to prioritize how our teams could be optimized through AI,”said Hugh Weber, President and Chief Business Officer of Sounders FC. “Partnering with Shivaas and the Arkero team allowed us to embed AI into our operating system rather than layering on software which has made the technology a durable part of our culture.”

“We look for companies that have a clear grasp of where both sports and business are headed, near term and long term,” said Roger Ehrenberg of Game Changers Ventures. “While many are still debating how AI fits into real business solutions, Arkero is delivering tangible results. They’ve already demonstrated real impact with partners like the Sounders and the Reign, and we’re proud to support them as they scale.”

“My biggest surprising launching Angel City FC was how devoid of tech the industry of sports was – all of my teams and my league are now supported by an operating system I’ve designed – but I know this isn’t an option for every owner and Arkero is building the must-have software teams need.” said Alexis Ohanian of 776. “If you’re hesitating to adopt AI, you’re already falling behind.”

Arkero is led by Gulati, Vamsi Narla, who leads product and engineering and Daniel Shi, who oversees business operations. The founding team spent nearly a decade together at Remitly, which went on to a successful $8B IPO on the Nasdaq.

TOGETHXR Makes Equity Investment in Sportsish with Strategic Partnership To Expand Female-Forward Storytelling

The fastest growing and most popular women’s sports media company of its kind, TOGETHXR today announced a strategic partnership and equity investment in Sportsish and its founder Lily Shimbashi to bring fresh perspectives on sports and pop culture, while staying true to the coverage fans love. The partnership meets audiences where they are, creating a new entry point that champions female-forward sports storytelling and expands the conversation to celebrate both women’s sports and women who are fans of all sports.

In addition to a new series in development, the partnership will feature on-the-ground coverage at major sporting events, including the launch of “Bestie Bowl,” a new Sportsish-led franchise debuting around the biggest game in sports this February. With stars converging on the Bay Area, Shimbashi plays bestie matchmaker – helping NFL players find their next great friendship by interviewing potential candidates and using her “patented” formula to crown the perfect new NFL bestie.

Through this partnership, TOGETHXR broadens its content and reach for female-forward storytelling, and Sportsish will maintain its unique voice and cultural perspective, strengthened by TOGETHXR’s infrastructure and resources, while expanding the collective distribution of both companies.

Co-founded in 2021 by world-renowned athletes Alex Morgan, Sue Bird, Simone Manuel, Chloe Kim, and sports media veteran Jessica Robertson, TOGETHXR was created to elevate women’s sports and fill a longstanding gap in coverage. Since then, TOGETHXR has attracted 4 million social media followers and 200,000 newsletter subscribers in addition to producing a diverse slate of content, including podcasts, documentaries, scripted and unscripted programming, and a book.

“We are thrilled to welcome Sportsish into the TOGETHXR family and to celebrate Lily as a talented and dynamic creator with a unique voice that meets all sports fans through authentic storytelling,” said Kati Fernandez, TOGETHXR Chief Content Officer. “As Sportsish joins forces with TOGETHXR, it provides a powerful new connection with women who love sports across the board, while helping us grow with intention and make conversations bigger, bolder, and more engaging.”

Also founded in 2021, Sportsish has built a thriving community reaching more than 331,000 followers across social media, including 145,000 followers and 80% growth in the last year. Sportsish has generated 174 million total video views, earning 9.6 million engagements, more than 38 million total views, and 2.7 million engagements on TikTok alone in the last calendar year.

“It’s an honor to join forces with TOGETHXR to bring culture-driven sports content to a larger audience,” said Shimbashi. “The strategic partnership and investment allow us to remain an independent voice, backed by a trusted and mission-aligned media company, as we continue creating content that spans across the full spectrum of the entire sports landscape.”

For more information on the partnership, visit TOGETHXR.com.

Geno Auriemma Invests in 360 Hoops, Backing the Next Evolution of Basketball

360 Hoops, the emerging sports innovation company behind the patented three-in-one basketball system and circular gameplay format, today announced a landmark investment from Geno Auriemma, one of the most accomplished and influential basketball coaches in the history of the sport.

The Hall of Fame coach and 12-time National Champion said of 360 Hoops, “What stood out to me about 360 Hoops is that it doesn’t try to change basketball…it amplifies it,” said Auriemma. “More movement, more awareness, more decisions. Anything that gets players more involved and thinking about the game in real time is worth supporting.”

Auriemma’s investment and strategic advisory role mark a key validation for 360 Hoops as the company prepares for its official rollout in the second quarter of 2026, following extensive prototyping and pilot programming in 2025.

An Engagement Multiplier

360 Hoops is built around three integrated elements that can operate independently or together, forming a new basketball platform supported by patented intellectual property:

Product: A patented three-in-one basketball system
Gameplay: A proprietary circular format that allows players to score on any of three baskets
Activation: A customizable platform designed for community programming, events, and brand engagement

At the equipment level, the three-in-one system is designed to increase player involvement by creating more scoring opportunities, movement, and decision-making within a single play environment. The company’s flagship product, 360Flex, is a portable system adjustable from 4.5 to 10 feet and is scheduled to be available for purchase this spring. In addition to the portable system, the company plans to introduce a permanent in-ground version, with a ceiling-retractable, pro-grade model currently in development.

At the gameplay level, 360 Hoops introduces a proprietary 3v3v3 format played on a circular court, where players can attack and defend any of three baskets. The company states that up to five 360Flex systems can be operated within the general footprint of a traditional basketball court, enabling higher participation levels and expanded programming opportunities for facilities and operators. The company plans to host its own slate of tournaments while also partnering with approved operators to support broader adoption.

As an activation platform, 360 Hoops systems can be custom-designed for schools, clubs, municipalities, and brand partners, supporting signage, sponsorship, and experiential programming. The systems are designed to serve as focal points for community engagement while offering operators additional options for events and partnerships.

Drawing inspiration from how pickleball transformed tennis, 360 Hoops aims to do the same for basketball — offering a highly engaging, social, and accessible complement to the traditional game rather than attempting to replace it.

“Players learn by being involved,” Auriemma added. “This format forces awareness and decision-making in a way that reflects real basketball situations.”

Validation From a Trusted Voice in Basketball

Founded by Anthony Gomez and Shane Brey, 360 Hoops was built to expand participation, skill development, and engagement while preserving the fundamentals of the game. Auriemma’s investment aligns directly with that mission, reinforcing the company’s focus on scalable, community-based programming that enhances basketball without changing its core.

Shane Brey, Inventor and Co-Founder of 360 Hoops, said:
“Geno’s belief in what we’re building is incredibly meaningful. He sees the game better than anyone and understands what truly benefits players and communities. His investment validates 360 Hoops as a platform that enhances basketball and youth development without compromising the integrity of the sport we all love.”

Anthony Gomez, Co-Founder of 360 Hoops, added:
“This is a major vote of confidence in 360 Hoops as a company, and we don’t take it lightly. We’re grateful for Geno’s belief and know his support will accelerate our ability to scale, bring 360 Hoops to market, and deliver long-term value for the communities, partners, and players who experience it.”

Auriemma echoed that belief, saying:
“We need more ways to keep kids engaged with the game. 360 Hoops meets players where they are while still respecting basketball’s fundamentals.”

What’s Next
360 Hoops will launch sales this spring, introduce a nationwide slate of 360 Hoops Tournaments, and roll out its school experience model this fall. The company will also continue to announce additional investments, partnerships, and strategic initiatives in the coming months.

Kane County Cougars to Represent United States in 2026 Baseball Champions League

The American Association of Professional Baseball proudly announces that the Kane County Cougars will again represent the United States in the 2026 Baseball Champions League (BCL), the world’s only professional club championship tournament for baseball. The event will take place March 24–29, 2026, in Mexico City, and is hosted by the Mexico City Red Devils (Diablos Rojo del México), the 2025 Liga Mexicana de Béisbol (LMB) champions and 2025 BCL Americas winners

The event is sanctioned by the World Baseball Softball Confederation (WBSC), the same international governing body that oversees the World Baseball Classic and the Olympics. BCL unites title-winning professional clubs from around the world in one elite competition. Coming on the heels of the World Baseball Classic this spring, the event extends baseball’s global spotlight by showcasing the world’s top professional teams, not national squads.

The 2026 field will feature league champions the Kane County Cougars of the American Association of Professional Baseball in the United States; Diablos Rojos del México of Liga Mexican de Béisbol in Mexico; Los Dantos de Managua from the Asociación Profesional de Béisbol Nicaragüense of Nicaragua; CTBC Brothers of Chinese Professional Baseball League in Taiwan; Cuban National Series of Cuba (Team TBA); and Liga Venezolana de Béisbol Profesional of Venezuela (Team TBA). The Taiwan representative is making a historic debut as Asia’s first representative. The event will maintain its round-robin and knockout format, building on the competitive intensity and success of the 2025 tournament.

“The Baseball Champions League is the world’s only global club championship, an event that celebrates the very best of professional baseball league champions at an international level,” said Josh Schaub, Commissioner of the American Association. “This is an opportunity to showcase the strength of American Association on a world stage, and we’re proud to see the Kane County Cougars carry that flag once again.”

The Kane County Cougars clinched their berth by winning the 2025 American Association Championship, earning the honor of representing both their league and the United States and Canada for the second straight year. Fargo Moorhead won the inaugural BCL Americas in 2023 with the RedHawks winning the first ever BCL title.

All Baseball Champions League games will be broadcast on ESPN Mexico, Unbeaten, and RYZ, with additional international broadcast and streaming partners to be announced in the weeks leading up to the event.

The 2023 and 2025 Baseball Champions League drew global attention as the first sanctioned event to unite professional champions from across the Americas. With the addition of Asia in 2026, the tournament marks a significant step forward for international professional club competition under the WBSC banner.

For more information on the American Association and Baseball Champions League, visit www.aabaseball.com and http://www.wbsc.org/en.