Category Archives: Soccer

Toyota Celebrates National Soccer Day with Continuation of ‘La Pelota Nos Mueve’ Initiative

To continue its efforts around soccer in the community, Toyota partnered with For Soccer, the leading independent media and experiences company focused on the growth and long-term development of American soccer, on two local youth soccer club donations in the cities of Fort Worth, Texas and Los Angeles, California. These donations form part of Toyota’s ongoing commitment to the sport and to cultivating a culture of mobility through sports in communities throughout the United States.

La Pelota Nos Mueve“, an initiative started last year, formed part of Toyota’s efforts during the Concacaf Gold Cup as an ongoing effort to support local soccer clubs nationwide. A special focus is given to girls as it aims to empower Latina girls, a group often overlooked in the predominantly suburban and costly pay-to-play soccer system in the U.S.

Toyota provided two youth soccer clubs in Los Angeles, California and Fort Worth, Texas, with donations of soccer equipment to support both the players and coaches. The two groups, Downtown LA Soccer Club (DTLA) and Monterrey Rayados, respectively, were selected for their specific focus on supporting girls of all ages. Both clubs provide not just the space to play but also the financial support through uniforms and scholarships to ensure financial barriers do not stop them from participating. Additionally, the Rayados soccer club fosters an inclusive environment, welcoming children with autism and training coaches to work with special needs children, who then help educate all their players on the importance of creating a supportive atmosphere where they can better understand and accept all individuals.

To date, five soccer clubs have received donations from Toyota: Garland Tigres (Dallas, Texas), Las Vegas Diversity FC (Las Vegas, Nevada), KSA del Deporte (Los Angeles, Calif.), Monterrey Rayados (Forth Worth, Texas), and Downtown LA Soccer Club (Los Angeles, Calif.).

This initiative will be showcased on Toyota Latino social media channels on July 28, 2024, in celebration of National Soccer Day.

Toyota has been involved in the beautiful game for more than a decade, through partnerships with organizations like Concacaf’s Gold Cup and this year’s inaugural W Gold Cup and community soccer groups like Alianza de Futbol. The community initiative has been active this past year, from taking kids from soccer clubs to tournament games to providing a donation of important equipment making it possible for kids and coaches to continue playing soccer.

NYC Footy Hosts Inaugural “Cup of Dreams” Soccer Tournament on July 27th

NYC Footy, the nation’s largest adult recreational soccer league, is thrilled to announce the inaugural “Cup of Dreams” tournament set to take place on July 27th, 2024 at the American Dream Mall in Rutherford, New Jersey. This exciting event promises to bring together soccer enthusiasts from across the city for a day of intense competition, community spirit, and celebration.

The tournament will feature teams from all over, competing in a series of matches to claim the coveted Cup of Dreams trophy. As the world comes out of the Euro Cup and Copa America tournaments and eagerly anticipates more soccer at the Paris Olympics, NYC Footy is proud to create a local stage where amateur players can showcase their skills and passion for the beautiful game. This event offers a unique opportunity to experience the thrill of soccer while celebrating the sport’s global significance during this Olympic season.

To cap off the day’s events, NYC Footy invites all participants and spectators to an exclusive after-party at Marcus Samuelsson’s renowned Marcus Live! Bar and Grille inside the American Dream Mall. Marcus Live! is the perfect venue to unwind, socialize, and celebrate the day’s achievements. Guests will enjoy an evening of live music, delicious food, and refreshing drinks in an atmosphere that perfectly embodies the vibrant culture of New York City and the power of soccer in creating global connections.

“We are incredibly excited to launch the Cup of Dreams tournament,” said NYC Footy’s founder Tarek Pertew. “This event is not just about soccer; it’s about bringing people together, fostering community, and celebrating the joy of the sport. With the Paris Olympics as a backdrop, and the future World Cup Final happening next door, we hope to inspire players and fans alike to embrace the spirit of competition and camaraderie.”

Registration for the Cup of Dreams tournament is now open, and spaces are limited. Teams and individuals interested in participating are encouraged to sign up early to secure their spot in this highly anticipated event.

For more information about the Cup of Dreams tournament, including registration details and the full schedule of events, please visit The Cup of Dreams website.

Kitman Labs Strikes Deal With Top Club In J1 And WE League, Tokyo Verdy

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in Sports, today agreed to launch its advanced operating system with Tokyo Verdy. The deal will include the immediate deployment of iP: Intelligence Platform across the Academy Teams (M’s U9-U18; W’s U15, U18) and is ultimately expected to expand to include the Men’s First Team (J1 League) and Women’s First Team,Nippon TV Tokyo Verdy Beleza (WE League – Japan Women’s Empowerment Professional Football League).

The Academy will be utilizing the Performance Medicine, Performance Optimization and Coaching & Development Solutions in iP – combining medical, performance and talent development data into a centralized, interactive data and analytics system to unlock player performance outcomes and inform talent development strategy. iP will ultimately enable the Club to integrate and unify all data and analytics from the Academy to the men’s and women’s first teams in one platform.

This “whole club data solution” will serve to drive cross-departmental collaboration, eliminate data and information silos, and provide internal stakeholders with a complete, real-time view of each athlete for the purposes of unlocking performance potential and systemizing a talent development pipeline.

The analytics capabilities enabled by The Intelligence Platform will allow us to support our coaches, practitioners and athletes with the information necessary to make objective, evidence-based decisions across every aspect of the Club and more specifically, across the areas of player health, performance and development,” said Takaaki Nakamura, President of Tokyo Verdy. “From a player and pathway development perspective, we can now combine the unique approach and philosophy of the Verdy Method with the data science of the platform to create a more informed, repeatable strategy for success across all teams.”

“We’re thrilled to partner with Tokyo Verdy as they look to integrate a robust data and analytics infrastructure into the Organization – informing both tactical and strategic decision-making and ultimately, leveraging that intelligence to accelerate the advancement of the clubs within their respective leagues,” said Stephen Smith, CEO and Founder of Kitman Labs.

Kitman Labs has an established track record of working with top teams and leagues across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology has been used by some of the world’s most elite soccer organizations, including Bayer Leverkusen, Chelsea FC, Liverpool FC and Sporting Lisbon. Kitman Labs recently announced the launch and deployment of The Football Intelligence Platform across all Premier League Academies, MLS Next and the National Women’s Soccer League (NWSL).

The company represents the industry’s largest network of elite and youth organizations (2000+), creating the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

Governors Cup Returns Bigger and Better: NYC’s Premier Soccer Event Expands and Sells Out in Record Time

NYC Footy, the leading adult soccer league in the United States, is thrilled to announce the highly anticipated return of the Governors Cup tournament, set to take place on Saturday, June 1st and Sunday, June 2nd. This year, the Governors Cup marks a significant milestone as it expands its capacity by 25%, welcoming 100 teams and 1,200 players to Governors Island for an unparalleled weekend of soccer.

Within just three days of ticket sales opening in January, the tournament achieved a remarkable feat by selling out, solidifying its reputation as NYC’s most sought-after soccer event. The overwhelming response underscores the immense popularity and demand for inclusive and competitive soccer experiences in the city.

“We are ecstatic to witness the continued growth and enthusiasm surrounding the Governors Cup,” said Tarek Pertew, co-founder of NYC Footy. “Expanding our capacity, securing premier sponsors, and selling out in record time are testament to the unwavering passion for soccer in New York City.”

The Governors Cup has become synonymous with inclusivity and community engagement, embodying NYC Footy’s mission to make soccer accessible to all adults. With a commitment to fostering respect, diversity, and camaraderie, the tournament emphasizes the importance of inclusivity both on and off the field.

This year, the Governors Cup is proud to welcome a roster of esteemed sponsors, including BetterPlayerNYCFCGotham FCWaterloo Sparkling WaterVAE Labs, and Mack Weldon. Their support further enhances the tournament experience, contributing to the vibrant atmosphere and sense of camaraderie that defines the event.

“As supporters of inclusive sport, we are honored to partner with the Governors Cup and NYC Footy in promoting diversity and unity through soccer,” said Sascha Allendes, Senior National Director of Field Marketing at Waterloo Sparkling Water.

In addition to thrilling soccer matches, attendees can look forward to a range of food and festivities, including delicious specials from ABC Shark Tank’s Pasta by Hudson and a viewing party for the Champions League final on June 1st. The celebration continues with an after-party at Taco Vista’s expansive beer garden on Governors Island, providing the perfect setting for players and fans to unwind and connect.

“Even if you didn’t get a ticket to participate, we invite soccer fans of all backgrounds to join us for a weekend in the sun celebrating the world’s most beautiful beautiful game,” added Pertew. “Together, we’ll make this year’s Governors Cup the most memorable yet.”

Kitman Labs Expands Performance Deal With NWSL Expansion Team, Bay FC

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new deal with NWSL expansion team, Bay FC. On the heels of the NWSL’s deployment of the Performance Medicine Solution from Kitman Labs as its league-wide advanced EMR, Bay FC will expand the use of iP: Intelligence Platform across the Club’s First Team to include Performance Optimization and Coaching & Development.

Bay FC will now be able to combine player medical, performance and development data in a centralized and fully integrated advanced operating system – driving cross-departmental communication and supporting evidence-based, data-led decision-making across the Club. All relevant stakeholders will have access to a complete, real-time assessment of each player. In addition, both players and practitioners will be able to access and input data through a dedicated Coach and Player App to allow for real-time data capture on and off the pitch.

As a new club, it’s important to us that we lay a technology foundation that is best-in-class, scalable and capable of immediately providing value to our coaching staff and players in terms of yielding actionable intelligence to help unlock our performance, health and wellness goals,” said Lucy Rushton, Bay FC General Manager.

“We’re thrilled to be working with Bay FC to not only help expand their data and analytics infrastructure but to partner with the Club to leverage the resulting intelligence to help accelerate their success within the League” said Stephen Smith, CEO and Founder of Kitman Labs. “In addition to providing a flexible framework to support the Club where they are today, iP: Intelligence Platform will future-proof the Club – ensuring they have the ability to continually innovate in terms of data collection and data science capabilities while supporting the kind of advanced analytics and research necessary to help propel the team forward season after season.”

Kitman Labs has an established track record of working with top leagues, teams and regulatory bodies across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology is currently being used by leagues and teams within some of the world’s most elite sports organizations, including the National Women’s Soccer League (NWSL), Major League Soccer (MLS), Premier League and National Football League (NFL). Kitman Labs has recently announced deals with Angel City FC, Gotham FC and the Houston Dash.

Kitman Labs Expands Performance Deal With Houston Dash

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new deal with the NWSL’s Houston Dash. Capitalizing on the NWSL’s recent deployment of the Performance Medicine Solution from Kitman Labs as its league-wide advanced EMR, the Houston Dash will expand the use of iP: Intelligence Platform to include Performance Optimization for the Club’s First Team.

The Houston Dash will now combine player medical data with performance data (eg. game, training, gym, physical testing and more) in a single, fully integrated advanced operating system. By combining the critical data sets in one integrated platform, stakeholders and practitioners alike will have access to a complete, real-time, 360 view of each player and the ability to generate the analytics, insights and actionable intelligence necessary to support evidence-based decision-making across the team. In addition, the centralized platform will enable cross departmental communication, collaboration and knowledge transfer, eliminating the information silos that can cause inefficiencies, misdiagnoses and subjectivity.

“In our pursuit of enhancing player health and performance, it’s imperative to consolidate data from disparate sources. By centralizing both data and personnel within a unified platform, we equip ourselves with the transparency and analytical tools crucial for informed decision-making and achieving our desired outcomes,” expressed Alex Singer, General Manager of Houston Dash.

“Fragmented data leads to internal confusion and inertia” said Stephen Smith, CEO and Founder of Kitman Labs. “Our technology enables teams like the Houston Dash to harness the power of data to inform strategic and tactical decision-making at every level of the organization. The centralization and integration of that data in a single advanced operating system means practitioners and players can spend less time collecting and interpreting data and more time applying insights and practical intelligence on the pitch.”

Kitman Labs has an established track record of working with top leagues, teams and regulatory bodies across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology is currently being used by leagues and teams within some of the world’s most elite sports organizations, including the National Football League (NFL), Premier League, Major League Soccer (MLS), National Women’s Soccer League (NWSL) and Irish Rugby Football Union (IRFU).

This launch follows other recent business strategy moves Kitman Labs has undertaken including two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organizations (2000+), creating the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

Kitman Labs Announces Performance Data Deal With Tampa Bay Rowdies

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new deal with USL Championship club, the Tampa Bay Rowdies. The Club has deployed iP: Intelligence Platform with the Performance Medicine and Coaching & DevelopmentSolutions across the Men’s First Team.

The Rowdies will now be able to combine player medical data with coaching and talent development data in a single, fully integrated advanced operating system – eliminating information silos, enabling cross-Departmental communication and supporting evidence-based, data-led decision-making. All relevant stakeholders across the team will now have access to a complete, real-time assessment of each player.

One of our key objectives as a club is to provide our players with the holistic care and development they deserve,” said Rowdies Head Coach Robbie Neilson. “Kitman Labs is a platform that will help our staff achieve that ambition by equipping them with valuable resources and technology. From maximizing player readiness to mitigating injury risk to crafting detailed individual development plans, our team can now collaborate within a single platform to generate the actionable insights necessary to unlock the performance results we’re pursuing across the club.”

“It’s virtually impossible to institute or execute a holistic player care and development strategy with disjointed data and disparate operating systems and processes” said Stephen Smith, CEO and Founder of Kitman Labs. “Our technology unifies organizations around a shared, integrated platform and enables clubs, like the Tampa Bay Rowdies, to convert data into the analytical insights and intelligence necessary to support real-world, strategic and tactical-decision-making, on and off the pitch.”

Kitman Labs has an established track record of working with top leagues, teams and regulatory bodies across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology is currently being used by leagues and teams within some of the world’s most elite sports organizations, including the National Football League (NFL), Premier League, Major League Soccer (MLS), National Women’s Soccer League (NWSL) and Irish Rugby Football Union (IRFU).

Kitman Labs represents the industry’s largest network of elite and youth organizations (2000+), creating the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

The Emirates FA Cup Takes Over New York With Unprecedented US Tour

The Emirates FA Cup, soccer’s oldest and most-esteemed national knockout competition, made its presence felt across the New York area last week, with an inaugural United States trophy tour scoring points and social posts with thousands of casual and diehard football fans, celebrities, youth groups and athletes.

The New York ‘Takeover’ included a special event held pregame at Madison Square Garden with Knicks star Josh Hart and soccer legend Tim Howard; a visit to UBS Arena for a pregame meet and greet with Islanders fans (and their UK supporters group who happened to be on hand that night); a stop in with John Oliver at the Beacon Theater; and visits to other New York landmarks like the board at NASDAQ, Central Park, Brookyln Bridge, 30 Rockefeller Center and the Empire State Building. Additionally, local soccer influencers like Alexis Guerrero took the cup to his favorite NYC spots such as L’Industrie Pizzeria; Dylan Sadik, aka “The College Cuber” reimagined the trophy using Rubik’s cubes for fans to enjoy; and Frankie Flo freestyled alongside the famous silverware.

A major highlight of the tour was partnering with Black Star, a pioneering program dedicated to fostering the growth of soccer in Black American communities, and holding a special clinic at SoFive in Brooklyn. The event aimed to inspire the next generation of soccer players, while also highlighting the importance of diversity and representation within the sport. DaMarcus Beasley, renowned U.S. Soccer legend and Emirates FA Cup veteran, headlined the event and led a soccer clinic alongside local coaches. Beasley shared his personal soccer journey, spanning both sides of the Atlantic, and offered invaluable insights to aspiring players.

Speaking after the event, Beasley said: “Black Star teaming up with the Emirates FA Cup to grow the game in black communities and inspire the next generation is so important. Programs and clinics like these are much needed. My time spent with the kids was so much fun. To be able to watch them compete, learn and have fun was the best outcome I could have asked for.”

The tour was capped by a pair of sold-out viewing parties of the Emirates FA Cup Fifth Round at Moonlight Studios in Soho, where one lucky fan (and a plus one) won the Grand Prize to be a guest of The English Football Association (The FA) for the Emirates FA Cup Final at Wembley Stadium in London this May.

James Gray, Commercial Director at The FA, said: “We were delighted to bring the Emirates FA Cup to the US for this historic trophy tour. It’s an exciting time for the game in the US, with the ongoing growth of soccer evident to see, especially with the FIFA World Cup just a couple of years away. The trophy tour was an ideal opportunity to bring US fans closer to this iconic competition through the Watch Parties in collaboration with our broadcast partners ESPN+, and it was special to meet and engage with new audiences at these events.”

Kitman Labs and Fulham FC Expand Data & Analytics Accord

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in Sports, today agreed to expand its relationship with English Premier League side, Fulham FC, to include medical and performance data.  The Club will be utilizing the Performance Medicine, Performance Optimization and Coaching & Development Solutions – combining medical, performance and talent development data into a single, interactive data and analytics system to unlock player performance outcomes and inform talent development strategy.

Kitman Labs and the Premier League announced the launch of the Football Intelligence Platform for all Academies last month.  By deploying the Intelligence Platform across the Men’s First Team and Women’s Teams (First + U18’s), Fulham will now unify all data and analytics in a singular operating system for the entire organization.  This integrated, “whole club solution” will serve to drive cross-departmental collaboration, eliminate data and information silos, and provide internal stakeholders with a complete, unified view of each athlete for the purposes of unlocking performance potential and expanding player pathways.

“We’re thrilled to be working with Fulham FC – one of the most accomplished and storied football clubs in the English Premier League – helping to bring innovation to how medical and performance data and analytics are being leveraged across the entire organization to inform strategy and decision-making with objective, analytics-based insights,” said Stephen Smith, CEO and Founder of Kitman Labs.  

“The traditional approach to simply collecting medical and performance data will no longer suffice.  We needed a single system that combines diverse sets of data across the organization. One that ensures accuracy of information, allows the information to be shared and utilized in real time, and supports planning and player health and development with actionable insights” said Chris Hanson, Head of Medical, Fulham FC. 

“Our recent transition to the Kitman Labs Intelligence Platform has allowed us to continue to improve and manage the processes relating to the capture, cleaning, enrichment, and analysis of our football related data. It’s continued to support our evolving commitments to interrogating data, interpreting results, and creating data-led insights and stories.

We have been able to combine data sets from multiple disciplines and data streams to calculate, measure and evaluate impact for the purpose of player development. Furthermore, the platform has supported key stakeholders from across the ecology of the club to reason, reflect and strategise as a consequence of these data-led insights. 

As a pilot club, these processes have been well supported through a comprehensive deployment. The ongoing and iterative support structures have flexed and been reflective of our own cares, concerns and strategies to ensure a collaborative approach to moving to our new data management system” said Tom Hounsell, Academy Insights Manager, PDP Coach.

Kitman Labs has an established track record of working with top teams and leagues across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology has been used by some of the world’s most elite soccer organizations, including Bayer LeverkusenChelsea FCLiverpool FC and Sporting Lisbon.  Kitman Labs recently announced the launch and deployment of The Football Intelligence Platform across all Premier League Academies.

This launch follows other recent business strategy moves Kitman Labs has undertaken including two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organizations (2000+), creating the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

Angel City FC Launches Performance Optimization Solution From Kitman Labs

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new relationship with LA-based, NWSL club, Angel City Football Club.  On the heels of the NWSL’s deployment of the Performance Medicine Solution from Kitman Labs as its league-wide advanced EMR, Angel City FC will expand the use of iP: Intelligence Platform across the club to include Performance Optimization.  

Angel City FC will now be able to combine performance data – including game, training, gym, physical testing and more – with player-level medical data for a complete, real-time assessment of each athlete.  All data is captured in a single, interactive system – eliminating data and information silos, enabling cross-Departmental communication and supporting informed, data-led decision-making.  Both players and practitioners will be able to access and input data through a dedicated Coach and Player App to allow for real-time data capture and on pitch application.

“Communication, collaboration and cohesion are critical for the success of any elite sports organization.  By combining both the medical data from our new advanced EMR with our performance data, our staff, coaches and players are now equipped with the analytics and actionable intelligence necessary to work together to unlock optimal performance outcomes across the squad,” said Sarah Smith, Head of Medical and Performance at Angel City FC. 

“The purpose of The Intelligence Platform is to unify data, people and processes,” said Stephen Smith, CEO and Founder of Kitman Labs.  “Elite sports organizations are inundated with data – typically incomplete, captured in various departments throughout an organization and largely under used and under leveraged.  Angel City FC now has the ability to centralize and mobilize their data and extract the full value of that data to support evidence-based decision-making at every level of the organization.”

Kitman Labs has an established track record of working with top leagues, teams and athletes across a variety of sports, including soccer, basketball, rugby, and American football.  The company’s technology is currently being used by leagues and teams within some of the world’s most elite sports organizations, including the National Football League (NFL), Premier LeagueMajor League Soccer (MLS), National Women’s Soccer League (NWSL) and Irish Rugby Football Union (IRFU). 

This launch follows other recent business strategy moves Kitman Labs has undertaken including two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organizations (1000+), creating the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

Kitman Labs Launches ‘The Football Intelligence Platform’ For Premier League Academies

Kitman Labs, the sports technology and analytics company setting the industry standard for how elite sports organisations use data, today announced a new partnership with the Premier League.

The partnership will provide all Premier League club academies with a centralised, fully integrated ‘Football Intelligence Platform’ designed to aggregate and mobilise player and staff data across coaching, medical, sports science, operations, player care and education.

Data for academy players will be centralised in one platform – providing participants and coaching staff with a comprehensive, unified and real-time view of players’ medical, performance, training and development profiles.

The platform gives academies data accuracy and the ability to conduct advanced analytics at a league, club, or player level. Staff will manage player pathways through performance benchmarking and personalised development plans, in addition to providing tools, reporting, insights and actionable data to achieve specific operating and performance outcomes.

The goal of the Premier League’s Elite Player Performance Plan (EPPP) is to not only enhance the pipeline of homegrown talent for the professional game but also to ensure academies provide life-enriching experiences for all players, empowering them to fulfill their potential on and off the pitch. The Football Intelligence Platform will also provide clubs with the ability to track and support players’ progress in their social, educational and cognitive development and will help serve as a holistic record for each player.

The platform will be supported by dedicated staff and a player app (iOS and Android), to support the need for frequent and instant access to player data on the pitch, in the training room and on the go.

Stephen Smith, Kitman Labs Founder & CEO, said: “Data’s value can only be realised when it’s consistent, accurate, pervasive and directly aligned with the fundamental operating and performance objectives of the league or club.

“The Football Intelligence Platform has been developed to aggregate and leverage all data sources in a single platform to ultimately drive collaboration across the organisation(s), eliminate information silos and provide actionable intelligence. That intelligence will be used specifically to systemise talent development and player pathways as well as support and validate data-led decision-making related to coaching methodology, best practices and policies.”

Tony Scholes, Chief Football Officer at the Premier League, said: “The EPPP aims to create unrivalled development environments where every young person is supported to maximise their potential on and off the pitch. Innovation and insights are key elements of this work, to ensure we are informed and evidence-led in our decision making.”

“This partnership represents a significant development in how clubs and the Premier League can use data to support elite player development and personal growth across all club academies. Through this first-of-its-kind strategic partnership, we and our clubs will have access to world-leading technology and support, equipping us with the tools and knowledge to help the development of players.”

Kitman Labs has an established track record of working with top governing bodies, leagues, teams and athletes across a variety of sports, including soccer/global football, basketball, rugby, and American football. The company’s technology has been used by leagues and teams in some of the world’s most elite sports organisations and universities including the NFL, NBA, MLS, NWSL and NCAA.

This partnership with the Premier League follows other recent business strategy moves Kitman Labs has undertaken including the successful acquisition of The Sports Office (TSO) and Presagia Sports, both made in the last two years. The combined companies represent the industry’s largest network of elite and youth organisations (1000+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

For more information on Kitman Labs, visit www.kitmanlabs.com.

NWSL Launches Performance Medicine Solution From Kitman Labs As Advanced EMR

The National Women’s Soccer League and Kitman Labs, the sports technology and analytics company setting the industry standard for how elite sports organizations use data, today announced a new deal that, beginning in 2024, will provide all current and incoming NWSL teams with a centralized and configurable operating system designed to aggregate and mobilize all player medical data.

The Performance Medicine Solution – one of four Solutions offered as part of Kitman Labs’ iP: Intelligence Platform – will provide the technology and infrastructure to automate and power accurate, league-wide medical data collection and analysis, drive collaboration among all relevant league and team stakeholders, yield actionable intelligence to support specific performance outcomes and enable data-led decision-making and research.

The Performance Medicine Solution powered by iP: Intelligence Platform will enable the NWSL to:

  • Standardize league-wide medical documentation and data collection – eliminating data gaps, inconsistencies and inaccuracy and facilitating club-level compliance
  • Collaborate and align relevant internal stakeholders across both the Medical and Performance Teams to support evidence-based decision-making around player health, care and wellness
  • Enable practitioners to spend less time dedicated to data collection, analytics and administrative oversight and more time with athletes
  • Establish a solid and complete data set to support ongoing and future league-wide research initiatives and innovation

“In making the decision around what technology to deploy, it was critical for us that the technology not only represent the gold standard in performance intelligence but be supported by a team of practitioners born from the Sport. We get both in Kitman Labs,” said NWSL Chief Medical Officer Cindy Chang. “We’re not looking for the quick fix or a short term solution. We’re looking for a partner that understands our vision and can provide a platform that can scale and adjust as the League continues to grow and evolve. We also needed a platform that would help automate and streamline workflows, freeing up bandwidth for medical and performance staffs to do what they do best – develop and train elite athletes.”

“We have extensive experience developing and deploying league-wide technology solutions related to medical, performance and talent development data. The insights and intelligence gleaned from a platform capable of aggregating and analyzing disparate data sets across multiple organizations is invaluable,” said Stephen Smith, Founder & CEO Kitman Labs. “The NWSL will now have a fully configurable operating system that can grow with them, drive league-wide efficiencies and support data-led decision-making at every level of the organization – league, team and athlete.”

Kitman Labs has an established track record of working with top governing bodies, leagues, teams and athletes across a variety of sports, including soccer/global football, basketball, rugby, and American football. The company’s technology has been used by teams in some of the world’s most elite sports organizations and universities including the NFL, NBA, Premier League, MLS and NCAA.

This partnership with the National Women’s Soccer League follows other recent business strategy moves Kitman Labs has undertaken including the successful acquisition of The Sports Office and Presagia Sports, both made in the last two years. The combined companies represent the industry’s largest network of elite and youth organizations (1000+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

For more information on Kitman Labs, visit www.kitmanlabs.com.

Kitman Labs Data Analytics: A Case For Why Each Team Can Win Women’s Title

Play continues in New Zealand and Australia this week, and Kitman Labs, the global SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, has used its proprietary approach to analytics to provide insight into how each of the four remaining sides can win the championship.

Kitman Labs demonstrates a commitment to objectivity over opinion, highly valuing expertise and experience while keeping data as the guard-rails to protect bias and subjectivity creeping in. Nothing in the team evaluation provided is without foundation in data.

Utilizing the data gleaned from the matches to date and accounting for how that can influence play in past semifinals and finals level contests, Kitman Labs has developed paths for each of the four teams to claim the title.

Why Australia Will Win The World Cup: What is the biggest reason Australia are going to win the world cup? The Matildas have been preparing for this event since June 23th 2020 when they were announced as the hosts. The preparation they have put into their squad is bearing fruit in this tournament.

Australia have put their focus on developing a core group of young players over the past years, and giving them the tools to succeed in this world cup. Australia has started only 12 players during the tournament, while 5 key players have played every minute of the world cup. Despite the squad having 9 players with over 100 international caps, and having the joint highest number of caps on the field across each of their games, the age of the players on the field is second youngest of the semi-finalists. This is a cohort with the experience to succeed in a major tournament, while still having the youth required to manage so many matches in such little time.

For the full analytic breakdown visit: https://bit.ly/KitmanWWCAustralia

Why England Will Win The World Cup: England are going to win this world cup because they have the most balanced squad left in the competition. They do not need superstar players to be world champions – instead their key strength is for every player you take out of their starting team, the replacement is just as strong. None of their players are coming into the world cup undercooked, and the majority of their squad is in their peak years. Peak age players can go longer, and England have been able to save their depth for later in the tournament.

England have gotten to the Semi Finals of the world cup without playing their best football. Their game has mitigated risk – limiting opportunities for opposition sides to difficult chances and leading to the lowest goals conceded in the tournament. They have dominated possession, but looked to create high quality opportunities. Coming into the tournament ranked 4th, they have underperformed thus far against weaker opponents, but their stats make clear there an opportunity for additional risk taking when the lionesses face the toughest opponents of the tournament. Many teams have peaked too early in this world cup – Japan and the Netherlands having impressive group stages but going out in the quarter finals – and knowing what it takes to win and peaking at the right time can be precisely what is required to be champion.

For the full analytic breakdown visit: https://bit.ly/KitmanWWCEngland

Why Spain Will Win The World Cup: Why are Spain going to win the World Cup? They will win because they have the highest quality of player in the tournament, and have been able to bring the strongest squad onto the pitch in each of their games. This squad has bossed the game in each of their matches, averaging over 70% possession over the course of the competition.

Spain also have an elite set of goal scorers and assisters – more than any of the other semi-finalists. These players have created and scored goals at an elite level coming into the tournament, and have also performed during the FIFA WWC. Spain have scored the most goals and created the highest number of chances of any team remaining in the competition. With 8 goalscorers and 6 players having given assists this tournament they are most well insulated against an off-day from any individual player.

For the full analytic breakdown visit: https://bit.ly/KitmanWWCSpain

Why Sweden will win the World Cup: Two words give the biggest reason Sweden are going to win this world cup – set pieces. Sweden’s strength lies in their physicality; on average their players are taller than 75% of other players left in the tournament. This gives them an advantage over the opposition any time the ball is in the air and in any dead-ball situation, something they have used to devastating effect. Of their 11 goals, 7 have come as a result of set pieces. Four goals have been scored directly, two penalties have been won, and a further goal has come from post-set-piece chaos. Amanda Ilestedt, a centre back, is their top scorer with four as a result. Clearly, Sweden’s height is too much for their opponents to handle.

Sweden are the most experienced team left in the tournament. They have wise heads that have done it at international level before. Experience is going to be crucial at the business end of this tournament. While tiredness can sometimes be the downfall of older sides, this isn’t a concern for the Swedes. They got their business done early in the group stages and were able to rest players against Argentina. As a result, their players have played the fewest minutes in the world cup – Sweden are in a great physical condition to compete in the latter stages.

For the full analytic breakdown visit: https://bit.ly/KitmanWWCSweden

Kitman Labs Announces Transcontinental Deal with Chicago Fire and FC Lugano

Kitman Labs, the global SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, announced a recent deal with the Chicago Fire of Major League Soccer (MLS) and FC Lugano of the Swiss Super League – both owned by Joe Mansueto. The deal will give both clubs access to Kitman Labs’ state-of-the-art Intelligence Platform including access to the Performance Medicine, Performance Optimization and Coaching & Development Solutions. The advanced operating system has now been deployed at the two clubs – and their Academies – with the full suite of resources now in play.

“While the number of individual clubs adopting our Intelligence Platform across both Europe and North America continues to scale, we anticipate that additional deals like this one – encompassing multiple clubs with joint ownership, straddling Leagues and addressing clubs with distinct training methods and styles of play – will become more frequent as we work with shared ownership groups,” said Stephen Smith, CEO and Founder of Kitman Labs. “There is nothing ‘cookie cutter’ when it comes to the bespoke needs, health and performance of a given club, but we think the economies of scale achieved and efficiencies realized by adopting the configurable platform by multiple clubs within a single organization will be a key multiplier for relationships like this for decades to come.”

Each club will work with a version of the system that has been configured for their specific needs. In addition, all club-related data will remain confidential – and only accessible to – that respective club. The collaboration between the Fire and Lugano performance staffs will provide shared learnings in real time as the clubs progress throughout their respective seasons. The partnership is designed to provide both clubs with deeper, strategic insight into all areas of on-pitch performance, ranging from developmental club best practices to helping gamify trade and transfer scenarios, making sure that injury prevention and maximal performance scenarios are created effectively and easily for all athletes, while giving performance leaders the ability to maximize every area of performance.

“In data-driven recruitment, matching the physical and medical profile of a player with the club and the league’s tactical and technical demands is paramount,” said Chicago Fire FC Director of Performance Nacho Torreño. ‘Through our relationship with Kitman Labs, we are working to develop the software that will allow us to track both the Chicago Fire’s and FC Lugano’s physical and medical metrics in one place and through one methodology. We are excited about the work being done that will give us an excellent understanding of how players from one environment will translate to the other. Additionally, this tool will also allow us to monitor players within our Academy, from the early stages through the professional ranks, to further enhance their development.”

“Kitman Labs is a value-add in the daily work of the technical staff of our first team and academy,” said FC Lugano Chief Sports Officer Carlos Da Silva. “It provides crucial support to those responsible for athletic preparation in terms of quality and intensity of training.”

Kitman Labs has an established track record of working with top teams and athletes across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology is being used by some of the world’s most elite sports organizations, such as MLS Next, Columbus Crew, and Bayer Leverkusen.

This new business launch follows other recent business strategy moves Kitman Labs have undertaken. That includes the successful close of a $52M Series C funding round led by Guggenheim Investments, a global asset investment and advisory firm with more than $259 billion in assets under management and two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organizations (700+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

Kitman Labs Announces Deal with New Zealand Football Club, the Wellington Phoenix

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new deal with New Zealand’s Wellington Phoenix Football Club – the only New Zealand-based club in the Australian League. The club will be utilizing several Solutions in the Intelligence Platform, including: Performance Medicine, Performance Optimization and Talent Development. The Platform combines medical, performance and talent development data into a single, interactive system that yields actionable intelligence to support specific operating and performance outcomes.

The Intelligence Platform is being deployed across the Men’s and Women’s Teams as well as the Academy. The platform will serve as the singular operating system for the Organization – eliminating data and information silos, enabling cross-Departmental communication and providing a comprehensive, real time view of every player in the organization.

By deploying the Intelligence Platform across the Academy and First Teams, Performance and Coaching staff will be able to effectively systemize their talent pipeline, enabling the early identification and progression of talent across the entire organization while creating key performance benchmarks and markers to inform their overall talent development strategy.

“The Intelligence Platform has been designed to unify data, people and processes to support informed decision-making, streamline operations and ultimately, yield the action plan necessary to achieve critical performance outcomes,” said Stephen Smith, CEO and Founder of Kitman Labs. “By deploying the platform across every aspect of the club, The Phoenix will have access to a complete, 360 view of each athlete and each team, eliminating data gaps and providing the intelligence necessary to develop and execute their performance strategy across every department.”

“Football clubs are no different than any other complex organization faced with significant amounts of incoming data and information,” said Shaun Gill, Director of Football, Wellington Phoenix FC. “Traditionally that information gets stuck or siloed within specific departments or project teams with limited transparency or context. By adopting the Intelligence Platform across every aspect of the Wellington Phoenix Organization – from our academy to first teams, men’s and women’s – all relevant, pertinent data will not only be centralized, but integrated. Kitman Labs will give us a comprehensive, real-time view of every player at all levels across the club and will provide the analytics necessary to support informed, strategic decision-making – whether that’s related to our development and recruitment objectives or athlete performance and health.”

Kitman Labs has an established track record of working with top teams and athletes across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology has been used by some of the world’s most elite sports organizations, including Bayer Leverkusen, Malmö FF, Columbus Crew and MLS Next.

This launch follows other recent business strategy moves Kitman Labs have undertaken. That includes the successful close of a $52M Series C funding round led by Guggenheim Investments, a global asset investment and advisory firm with more than $259 billion in assets under management and two strategic acquisitions of The Sports Office and Presagia Sports, both made in the last two years. The combined companies represent the industry’s largest network of elite and youth organizations (700+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

MLS NEXT, Kitman Labs Build New System To Drive Operational Efficiencies, Optimize Player Pathways

MLS NEXT and Kitman Labs, the sports technology and analytics company setting an industry standard for how elite sports organizations use data, today announced a new deal that will provide MLS NEXT with new software to enhance the operation of MLS NEXT and provide coaches and players with improved insights into player performance.

Starting at the beginning of next year’s MLS NEXT season, this program will allow MLS NEXT to consolidate and streamline program-wide operations and build a unified data set about players, staff, coaches and games played at every level for every season. By leveraging the data and technology offerings from Kitman Labs, MLS NEXT will gain insights into areas such as where and how players are playing, how they are progressing through the League and how different teams are performing and who is coaching them, which can drive immediate improvements in the player pathway and experience.

“Kitman Labs is a world-class technology company, and by teaming up with them we are excited for the opportunity to utilize next generation technology to power our entire MLS NEXT operation,” said Justin Bokmeyer, General Manager, MLS NEXT. “The player pathway within the MLS ecosystem is of the utmost importance to us, and there is no better place to introduce this combining of forces than within MLS NEXT. We look forward to working alongside Kitman Labs and sharing their game-changing capabilities and software tools with academy directors throughout the U.S.”

Kitman Labs

Through Kitman Labs’ proprietary Intelligence Platform (iP: Intelligence Platform), which provides high performance organizations with the technology and tools to support data collection, advanced analytics, communication and collaboration across leagues and teams, MLS NEXT will have access to data optimization and visualizations to empower decision-making and to assist in continuous program improvement. Additionally, Kitman Labs will help to streamline all of MLS NEXT’s daily operations, including the improvement of the quality of talent and play at every level while delivering an elevated experience for both staff and players. 

MLS NEXT is the first to launch the new League Operations Solution from Kitman Labs. Core capabilities within the solution include, but are not limited to:

• Player Registration
• Staff and Officials Registration
• Fixture Management
• Digital Match Rosters
• Match Reporting
• Discipline Management and Eligibility Tracking
• Registration Payments
• Waivers and Consents
• Competition Management 

“As Leagues become increasingly more complex, the need to consolidate and streamline operations and logistics into a single platform, enabling collaboration, elevating the player and staff experience and providing the infrastructure to scale is paramount to future success,” said Stephen Smith, Kitman Labs Founder & CEO.  “MLS Next is setting a new standard across the board while simultaneously enhancing and prioritizing player pathways to elevate the overall level of play throughout the League.”  

This announcement arrives during a period of tremendous momentum behind the sport of soccer in North America, as MLS’ 28th season is underway, the highly anticipated 2023 Leagues Cup will take place from July 21 to August 19 and as the 2026 World Cup hosted by the U.S., Canada and Mexico approaches.

Man City’s Haaland, Fulham’s Ream Claim Inaugural Men in Blazers ‘American Football Awards’

Erling Haaland of Manchester City and Tim Ream of Fulham were named the inaugural “American Player of the Year” and “American American Player of the Year” in the Premier League, as voted on by U.S.-based fans via the Men in Blazers Media Network’s Raven Newsletter and announced on MiB’s Season 9 finale today on NBC and Peacock.

MiB host and co-founder Roger Bennett and popular commentators Robbie Earle and Rebecca Lowe announced the winners, who appeared by video accepting their awards and accompanying prize belt.

“I want to thank everyone for voting me as American Player of the Year,” said Haaland on the program. “It’s a real honor for me and I have to keep going. Thank you for this award.”

Haaland was selected over other finalists Marcus Rashford of Manchester United, Bukayo Saka of Arsenal and Harry Kane of Tottenham Hotspur.

“I want to say a huge thank you to all of you who voted me your American American Player of the Year in the Premier League,” added Ream. “It’s a huge honor to win the award amongst the names that were in the running. I’m looking forward to getting back out there and winning it again.”

Ream’s fellow American American of the Year finalists were his Fulham teammate Antonee Robinson, Tyler Adams of Leeds United and Matt Turner of Arsenal.

“Football awards are an expression of the culmination of a season’s journey. That journey is different depending on your perspective — the place and reality of where you watch,” said Bennett. “MiB Network has been a manifestation of the surging growth in football fandom across the United States over the last decade — the sense of shared discovery, passion, and connectivity. These awards to Haaland and Ream are a reflection of that — the unique perspective of American football fans who have fallen head over heels in love with this game. Fans who have gone from not caring about football, to becoming football-curious, to getting a Tottenham Hotspur tattoo on their forearm and not quite believing how fast it has all happened.”

The Men in Blazers Media Network is the largest and most successful independent soccer-focused media company in North America. The “American Football Awards” show followed Sunday’s Premier League Finals.

The finalists and winners were selected by thousands of fans across the nation. MiB will also debut the women’s “American Football Awards” this fall after the World Cup and conclusion of the NWSL season, with a unified, platform coming in 2024.

Men in Blazers Launches First-Ever ‘American Football Awards’

The Men in Blazers Media Network, the largest and most successful independent soccer-focused media company in North America, today announced another expansion of their platform, “The American Football Awards.” This new award will honor the Premier League footballer deemed to have had the best season in 2022-23 as voted on by the surging audience of American fans. The accompanying “American American Player of the Year” is handed out to the best American player in English Football. The first awards show will be seen on NBC this coming Sunday following the Premier League Finals and will be hosted by Robbie Earle, Rebecca Lowe, and Men In Blazers’ Roger Bennett. The winners will be announced and both will give their acceptance speeches on the show, directly addressing the American Premier League audience.

“For decades, the United States has seemed like the Final Frontier for Football, like Space was for Captain Kirk,” said Men in Blazers Co-Founder Roger Bennett. “Over the last decade, that has changed. The sport is surging. The audience is passionate and knowledgeable, and this award is both a reflection of their surging interest, and how seriously the Premier League teams and players take our fanbase. It is our hope this award will become the Ballon D’or for a U.S. audience, and are thrilled to partner with NBC Sports who have been such a driver of the growth of football in this nation as we continue to champion the growth of the sport in the U.S. on every level to the biggest audience possible.”

The finalists and winners were selected by thousands of fans across the nation. MiB will also debut the women’s “American Football Awards” this fall after the World Cup and conclusion of the NWSL season, with a unified, platform coming in 2024.

The “American Football Awards” continues Men in Blazers expansion as a leading pop culture, sports and entertainment platform. In March, MIB significantly added to its content lineup with talent and shows that now include: “Here We Go” with Fabrizio Romano, “The Road to the Cup” with Becky Sauerbrunn, “VAMOS” with Herculez Gomez, and “Men in Blazers Live and Dangerous” with Sam Mewis on Twitch leading the Women’s World Cup 2026 programming, in addition to the widely followed and successful original MiB content.

What started as a weekly TV Show (now in its 9th Season with NBC Sports) and Podcast has become a 24/7 flourishing multi-voiced, digital integrated media network serving every aspect of global football – both men’s and women’s – with a full slate of programming and talent across a variety of channels including a co-production partnership with Twitch.

All of this comes ahead of what will be an even bigger window of exposure for football interest and growth in the U.S., with the 2023 Women’s World Cup, the 2024 Copa America and the 2026 World Cup also held in North America and the continued interest in both the business and consumer engagement with MLS, the NWSL, US Soccer, and other emerging properties. Men in Blazers partnered with Twitch prior to the 2022 Men’s World Cup, executing a strategy that fused “sidecasting” games live with celebrity guests by day, live “theater shows” by night, all streamed LIVE on Twitch, combined with a daily cascade of podcasts. The format nominated for Sports Emmy, had a total of 6M unique viewers across the 44+ hours of live streams throughout the tournament.

The content was amplified, cross-platform on social to create a 24/7 narrative accompaniment and drove unprecedented numbers for Men in Blazers and partners — reaching #4 across all Sports podcasts in the USA throughout the time-period.

Kitman Labs announces Performance Intelligence Deal with Danish Superliga Club, FC Midtjylland

Kitman Labs, the global enterprise SaaS company providing the only single, centralized operating platform for performance intelligence in the elite performance industry, today announced a new deal with Danish Superliga club, FC Midtjylland. This deal makes FC Midtjylland the fifth club in the League to subscribe to Kitman’s proprietary, multi-solution advanced operating system, iP: Intelligence Platform. Other clubs adopting the platform include: Aalborg Boldspilklub, Aarhus Gymnastikforening, FC Nordsjaelland and Viborg FF. All five clubs have now been onboarded, the technology has been deployed and will be in use throughout the 2024 season.

In all instances, the clubs have adopted the full suite of Solutions including: Performance Medicine, Performance Optimization and Talent Development. The platform combines medical, performance and talent development data into a single, interactive system that yields actionable intelligence to support specific performance outcomes while providing a complete, comprehensive view of each individual player within the team.

“We are pleased to continue to work with progressive and insightful football clubs the world over. These five clubs – representing close to half of the Danish SuperLiga – show how we can customize each program to support the bespoke needs and objectives of each organization within the League,” Kitman Labs CEO Stephen Smith said. “ Whether it’s ensuring a heightened level of regulatory compliance related to personal and medical data or systemizing the most effective talent development pipeline, our technology – combined with the Team’s expertise – has been designed to address the most critical operational needs and objectives of teams and leagues within global sport.”

The Intelligence Platform allows us to gather all of the Club’s data and make it easily accessible to all relevant departments. This applies to everything from training planning to talent development and treatments in the physical sector,” said Sven Graverson, Sporting Director, FC Midtjylland . “With Kitman Labs, the data is available in real time and ensures that there is a common thread from Guldminen to the first team with better insight into the individual player, efficiency of the work process and integration of data into the decision-making process.”

Kitman Labs has an established track record of working with top Leagues and teams across a variety of sports at the professional and collegiate level including, soccer, American football, basketball, and rugby. The company’s technology has been used by some of the world’s most elite sports organizations, such as Bayer Leverkusen, Malmö FF, and Columbus Crew.

This new business launch follows other recent business strategy moves Kitman Labs has undertaken. That includes the successful close of a $52M Series C funding round led by Guggenheim Investments, a global asset investment and advisory firm with more than $259 billion* in assets under management and two strategic acquisitions of The Sports Office and Presagia Sports, both made in the last two years. The combined companies represent the industry’s largest network of elite and youth organizations (700+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

For Soccer Ventures Completes Another Year of Growth With FIFA Women’s World Cup Coming in 2023

For Soccer Ventures (FSV), a media and experiences company spearheading a collaborative movement to connect brands, players, fans, families and platforms to the diverse American soccer community, completed a third consecutive year of record growth, expansion and engagement in 2022 as it looks forward to 2023, expansion of its properties and partnerships, and the FIFA Women’s World Cup.

“While the just completed FIFA Men’s World Cup certainly helped raise awareness and engagement for soccer, it was just the culmination of a year where we saw partnerships soar everywhere from grassroots, to community impact and media, to brand engagement,” said Heath Pearce, President, FSV. “2023 is shaping up to be an epic year for soccer across North America with the FIFA Women’s World Cup and the debut of the Leagues Cup – which will feature all of the clubs from MLS and Liga MX in a completely reimagined, month-long, World Cup style tournament.” “As brands and platforms look to engage soccer fans, players, families and communities across North America, FSV is poised to deliver the most authentic media and marketing solutions in the market today.”

Since the pandemic, FSV has seen a 600% increase in revenue, and are now at 40 full-time employees, up from just eight in 2020. In the past year, FSV has continued to expand partnerships with some of the biggest brands in the world: adidas, Pepsi, Lays, Verizon, CBS Sports/Paramount+, Telemundo, Allstate, Soccer.com, BodyArmor, Ford, Topps, Umbro, Chevron and CVS among them.

Some highlights:

The Black Star Initiative, a platform accelerating the growth and popularity of soccer in Black American communities, continued its expansion, celebrating Black soccer culture, building community, and providing players and coaches access to soccer development pathways through its free Community Pick Up, First-Touch Youth Clinic, Girls and Boys ID Showcase, and U.S. Soccer Coach for Community – Coaching Clinic events. Paramount+ was presenting sponsor for all Black Star events in cities ranging from Detroit and Washington, DC to Los Angeles and Houston.

FSV teamed up with BodyArmor for their MLS All-Star Activation, providing a free soccer clinic for underserved communities in Minneapolis and also an influencer led soccer tournament (“Community Cup”), including Minnesota Aurora FC goalkeeper Sarah Fuller.

FSV Extended partnerships to support Paramount+’s growing soccer portfolio in the US, Mexico and across Latin America.

Alianza de Futbol, which FSV acquired in 2020, continued its own meteoric growth, overcoming the pause caused by the Covid 19 pandemic which kept thousands of soccer fans in the Hispanic community away from the fields for over a year. This year, the tour visited ten different cities prior to the National Finals: Phoenix, Dallas, Denver, Houston, Chicago, New York, Los Angeles, San José, El Paso and Austin. One of the 2022 tour record figures was accomplished in Houston, where all tournaments were sold out and at capacity, with more than 34,000 fans and upwards of 2,000 participating players in attendance.

FSV extended its partnership with Allstate and “Allstate Sueno Alianza” which gives thousands of players the opportunity to be scouted by professional and national teams as well as colleges and universities.

The company built out an extensive multilingual influencer activation with FIFA World Cup broadcaster Telemundo to increase awareness for their talent and platform during the games in Qatar.

On the media side, FSV signed a strategic partnership with Men in Blazers to represent their iconic brand and continued to build on partnerships with Umbro, Topps, and adidas.

On the community and grassroots side, FSV continued to build on its partnership with Chevron and launched a new program with CVS Health.

FSV launched the Association – an experiential soccer league celebrating the sport, culture, and people that make the game vibrant. The 2022 installment (presented by BodyArmor) featured teams from CAA, Sony, Religion Of Sports, 424, The Shoe Surgeon, Winston House, AEG, Immortals FC, the American Outlaws, and Google.

In collaboration with Pepsico, The Team of Champions Platform (entering its third year) is now supporting over 15,000 players – giving black, Hispanic and female clubs around the country financial resources to make soccer fields and equipment more accessible and tournaments/league fees more affordable.

The ACCESS U Foundation – a non-profit organization that mentors underserved Hispanic and Black players and their families about the college pathway, including collegiate athletic scholarship opportunities and the college recruiting process to help them achieve their educational goals is supporting more than 70 players in their college recruitment and mentorship process.

The Soccer Collective, FSV’s owned and operated network of social media accounts, surpassed 2.6 million followers across 10 social brands. The Collective’s broader creator community, featuring partners like Men In Blazers, ThisWeekInMLS, and USMNTOnly, contributed to best-in-class influencer campaigns for a range of partners, including Paramount+, Topps, Telemundo, Umbro, and more.

On the Original Content side, FSV’s “Orange Slices,” a podcast hosted by former U.S. Men’s National Team player and Major League Soccer All-Star Heath Pearce and 22-year-old emerging U.S. international Mark McKenzie celebrate the past, present, and future of American soccer through generational storytelling and unprecedented access to rising U.S. stars around the world. Recent guests have included the likes of current US Men’s National Team players – Timothy Weah, Brendan Aaronson, Tyler Adams and Yunus Musah. As well as USMNT legend Tim Howard.