Tag Archives: women’s sports

Horizon Sports & Experiences and TOGETHXR Launch Landmark Joint Venture “IX to Five” Powering the Future of Women’s Sports

Horizon Sports & Experiences (HS&E), a global sports marketing, media and live experiences agency, and TOGETHXR, the fastest growing and most popular women’s sports media company of its kind, today announced IX to Five – a game-changing joint venture built to supercharge the business of women’s sports. IX to Five will focus on creating, developing, and commercializing  women’s sports content through premium storytelling, unique intellectual properties, signature live experiences, and high-value brand partnerships.

The new joint venture launches with an initial content slate of programming featuring fan-favorite talent: the StudBudz, professional basketball players Courtney Williams and Natisha Hiedeman, and Lily Shimbashi, founder of Sportsish, known for her fresh perspectives on sports and pop culture.

The collaboration harnesses TOGETHXR’s powerful storytelling engine, deep athlete relationships, and built‑in multi‑platform audience, combined with HS&E’s expertise in IP development, sponsorship and media rights consulting, and experiential marketing to unlock long‑term value for brands, athletes, creators and fans alike.

IX to Five launches at a key inflection point as the industry experiences unprecedented growth across viewership, valuations, and fan and brand engagement. Created in response to a clear and growing demand for authentic and engaging women’s sports content, IX to Five signals a commitment to build an always-on ecosystem that extends beyond content or one-off-activations into scalable platforms and enduring cultural properties.

“Women’s sports is a high-growth, big ROI business. We’re excited to team up with TOGETHXR, the leader in women’s sports media, to deepen our commitment and redefine the commercial and consumer opportunities in the category,” said David Levy, co‑CEO and Founder of Horizon Sports & Experiences. “IX to Five was born out of the industry’s need for infrastructure and a year-round strategy to turn unprecedented momentum into sustained media and commercial impact. We are creating a scalable platform, which complements HS&E’s premium programming, for brands to invest in a more meaningful, authentic way and for fans to have more opportunities to engage with the athletes and content shaping culture.

“Women’s sports doesn’t need more moments — it needs infrastructure that turns momentum into careers, culture, and commerce,” said Nancy Dubuc, Executive Chair of TOGETHXR. “TOGETHXR has helped move the space from ‘after hours’ attention to always-on storytelling, and this partnership with David and Horizon Sports & Experiences accelerates that shift — building a platform where athletes, creators, and brands grow together year-round.”

In December, TOGETHER and HS&E first collaborated at the Women’s Champions Classic, a signature, annual early season basketball showcase co-produced by HS&E, anchored by the University of Connecticut and featuring Top 25 basketball teams. There, TOGETHXR recorded podcasts and additional content at Barclays Center in front of a packed house. Building upon that success, the companies now join forces to build and expand opportunities across the category.

IX to Five will announce additional content offerings later this year.

TOGETHXR Makes Equity Investment in Sportsish with Strategic Partnership To Expand Female-Forward Storytelling

The fastest growing and most popular women’s sports media company of its kind, TOGETHXR today announced a strategic partnership and equity investment in Sportsish and its founder Lily Shimbashi to bring fresh perspectives on sports and pop culture, while staying true to the coverage fans love. The partnership meets audiences where they are, creating a new entry point that champions female-forward sports storytelling and expands the conversation to celebrate both women’s sports and women who are fans of all sports.

In addition to a new series in development, the partnership will feature on-the-ground coverage at major sporting events, including the launch of “Bestie Bowl,” a new Sportsish-led franchise debuting around the biggest game in sports this February. With stars converging on the Bay Area, Shimbashi plays bestie matchmaker – helping NFL players find their next great friendship by interviewing potential candidates and using her “patented” formula to crown the perfect new NFL bestie.

Through this partnership, TOGETHXR broadens its content and reach for female-forward storytelling, and Sportsish will maintain its unique voice and cultural perspective, strengthened by TOGETHXR’s infrastructure and resources, while expanding the collective distribution of both companies.

Co-founded in 2021 by world-renowned athletes Alex Morgan, Sue Bird, Simone Manuel, Chloe Kim, and sports media veteran Jessica Robertson, TOGETHXR was created to elevate women’s sports and fill a longstanding gap in coverage. Since then, TOGETHXR has attracted 4 million social media followers and 200,000 newsletter subscribers in addition to producing a diverse slate of content, including podcasts, documentaries, scripted and unscripted programming, and a book.

“We are thrilled to welcome Sportsish into the TOGETHXR family and to celebrate Lily as a talented and dynamic creator with a unique voice that meets all sports fans through authentic storytelling,” said Kati Fernandez, TOGETHXR Chief Content Officer. “As Sportsish joins forces with TOGETHXR, it provides a powerful new connection with women who love sports across the board, while helping us grow with intention and make conversations bigger, bolder, and more engaging.”

Also founded in 2021, Sportsish has built a thriving community reaching more than 331,000 followers across social media, including 145,000 followers and 80% growth in the last year. Sportsish has generated 174 million total video views, earning 9.6 million engagements, more than 38 million total views, and 2.7 million engagements on TikTok alone in the last calendar year.

“It’s an honor to join forces with TOGETHXR to bring culture-driven sports content to a larger audience,” said Shimbashi. “The strategic partnership and investment allow us to remain an independent voice, backed by a trusted and mission-aligned media company, as we continue creating content that spans across the full spectrum of the entire sports landscape.”

For more information on the partnership, visit TOGETHXR.com.

TOGETHXR Reveals $6M Record Revenue As “Everyone Watches Women’s Sports” Advances the Movement

Trailblazing media and commerce company TOGETHXR – which originated the “Everyone Watches Women’s Sports” (EWWS) slogan and product line – today announced a record-breaking $6 million in 2024 revenue from the sale of its popular shirts, hoodies, and tote bags. Co-founded by sports media veteran Jessica Robertson alongside world-champion athletes Alex Morgan, Sue Bird, Simone Manuel, and Chloe Kim,TOGETHXR has doubled the company’s mid-year revenue reported in June, as it continues to advance the women’s sports movement.

From marquee athletes (Steph Curry, Serena Williams) and celebrities (Aubrey Plaza, Jason Sudeikis) donning TOGETHXR’s highly coveted EWWS apparel to former President Joe Biden incorporating the tagline into his official remarks at the White House, TOGETHXR has put a longstanding truth into words, boldly stating and giving life to the undeniable fact that the entire industry has adopted – everyone watches women’s sports.

“We are incredibly proud to celebrate the ‘Everyone Watches Women’s Sports’ product line as a mantra that has rallied and validated a unified community,” said TOGETHXR Co-Founder and Chief Content Officer Jessica Robertson. “TOGETHXR is intentionally positioned at the intersection of culture, lifestyle, and sports. As a media and commerce company, we are fulfilling the longstanding desire from those seeking more women’s sports apparel, media coverage, and multi-platform storytelling.”

In addition to the EWWS product line, TOGETHXR is the fastest growing and most engaging media company in its category. With media content that focuses on rich storytelling rooted in lifestyle and culture, TOGETHXR highlights a diverse and inclusive community for women in sports across a wide range of owned and operated channels as well as for top-tier streamers and networks. TOGETHXR’s in-house production studio has developed a slate of scripted and unscripted premium content – including documentaries and docuseries that are streaming on Amazon Prime Video and FuboTV among others.

Meanwhile from 2023-2024,TOGETHXR has achieved a global reach of more than 3.5 million across all @togethxr social media platforms (approximately 17% YTD increase from 2023-24). The brand’s burgeoning social audience includes 2.25 million followers on TikTok – the largest among women’s sports media outlets, and the company launched @gettogethxr – a sub account for community members. As a social media destination for content, TOGETHXR’s follower comments increased by 42.7%, with July and August 2024, generating TOGETHXR’s highest performing content months of the year.

At the forefront of leading connectivity to the women’s sports movement, TOGETHXR maintains long-term partnerships with global brands, including Aflac, TJ Maxx, Nike and others, who aim to authentically invest in women’s sports. In collaboration with Nike in December 2024, TOGETHXR launched a special player-exclusive edition of the Nike G.T. Hustle 3 footwear in team-inspired colorways that celebrated USC and JuJu Watkins versus UConn and Paige Bueckers in a rematch of two of the top teams in women’s college basketball.

As a league-wide partner of both the Women’s National Basketball Association (WNBA) and National Women’s Soccer League (NWSL), TOGETHXR continues to highlight female athletes’ journeys and increase the visibility of women’s sports and its respective media coverage.

TOGETHXR has partnered with several teams across the two leagues, including the Golden State Valkyries (WNBA), New York Liberty (WNBA), Angel City FC (NWSL), Bay FC (NWSL), Gotham FC (NWSL), and Kansas City Current (NWSL).

Kitman Labs Expands Performance Deal With NWSL Expansion Team, Bay FC

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new deal with NWSL expansion team, Bay FC. On the heels of the NWSL’s deployment of the Performance Medicine Solution from Kitman Labs as its league-wide advanced EMR, Bay FC will expand the use of iP: Intelligence Platform across the Club’s First Team to include Performance Optimization and Coaching & Development.

Bay FC will now be able to combine player medical, performance and development data in a centralized and fully integrated advanced operating system – driving cross-departmental communication and supporting evidence-based, data-led decision-making across the Club. All relevant stakeholders will have access to a complete, real-time assessment of each player. In addition, both players and practitioners will be able to access and input data through a dedicated Coach and Player App to allow for real-time data capture on and off the pitch.

“As a new club, it’s important to us that we lay a technology foundation that is best-in-class, scalable and capable of immediately providing value to our coaching staff and players in terms of yielding actionable intelligence to help unlock our performance, health and wellness goals,” said Lucy Rushton, Bay FC General Manager.

“We’re thrilled to be working with Bay FC to not only help expand their data and analytics infrastructure but to partner with the Club to leverage the resulting intelligence to help accelerate their success within the League” said Stephen Smith, CEO and Founder of Kitman Labs. “In addition to providing a flexible framework to support the Club where they are today, iP: Intelligence Platform will future-proof the Club – ensuring they have the ability to continually innovate in terms of data collection and data science capabilities while supporting the kind of advanced analytics and research necessary to help propel the team forward season after season.”

Kitman Labs has an established track record of working with top leagues, teams and regulatory bodies across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology is currently being used by leagues and teams within some of the world’s most elite sports organizations, including the National Women’s Soccer League (NWSL), Major League Soccer (MLS), Premier League and National Football League (NFL). Kitman Labs has recently announced deals with Angel City FC, Gotham FC and the Houston Dash.

Kitman Labs Expands Performance Deal With Houston Dash

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new deal with the NWSL’s Houston Dash. Capitalizing on the NWSL’s recent deployment of the Performance Medicine Solution from Kitman Labs as its league-wide advanced EMR, the Houston Dash will expand the use of iP: Intelligence Platform to include Performance Optimization for the Club’s First Team.

The Houston Dash will now combine player medical data with performance data (eg. game, training, gym, physical testing and more) in a single, fully integrated advanced operating system. By combining the critical data sets in one integrated platform, stakeholders and practitioners alike will have access to a complete, real-time, 360 view of each player and the ability to generate the analytics, insights and actionable intelligence necessary to support evidence-based decision-making across the team. In addition, the centralized platform will enable cross departmental communication, collaboration and knowledge transfer, eliminating the information silos that can cause inefficiencies, misdiagnoses and subjectivity.

“In our pursuit of enhancing player health and performance, it’s imperative to consolidate data from disparate sources. By centralizing both data and personnel within a unified platform, we equip ourselves with the transparency and analytical tools crucial for informed decision-making and achieving our desired outcomes,” expressed Alex Singer, General Manager of Houston Dash.

“Fragmented data leads to internal confusion and inertia” said Stephen Smith, CEO and Founder of Kitman Labs. “Our technology enables teams like the Houston Dash to harness the power of data to inform strategic and tactical decision-making at every level of the organization. The centralization and integration of that data in a single advanced operating system means practitioners and players can spend less time collecting and interpreting data and more time applying insights and practical intelligence on the pitch.”

Kitman Labs has an established track record of working with top leagues, teams and regulatory bodies across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology is currently being used by leagues and teams within some of the world’s most elite sports organizations, including the National Football League (NFL), Premier League, Major League Soccer (MLS), National Women’s Soccer League (NWSL) and Irish Rugby Football Union (IRFU).

This launch follows other recent business strategy moves Kitman Labs has undertaken including two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organizations (2000+), creating the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

Kitman Labs Joins ‘More Than Equal’ Quest To Develop First Female Formula 1 Champion

Kitman Labs, the sports technology and analytics company setting the industry standard for how elite sports organizations use data, today announced a partnership with More than Equal, a global independent motorsport initiative with a mission to find and develop the first female Formula 1 world champion.

The partnership will provide More than Equal with an advanced operating system which will centralize data for female drivers participating in More than Equal’s pioneering Development Programme, a high-performance preparation programme that supports young, talented female drivers who have the potential to develop into elite racing drivers. 

The ‘More than Equal Intelligence Platform’ is a single, fully integrated data and analytics platform designed to provide drivers and coaching staff with a comprehensive, unified and real-time view of the driver’s performance, athletic, and personal development data. 

Utilizing the latest performance monitoring technology, the platform will give More than Equal data accuracy and the ability to convert driver data into actionable insights and intelligence to support evidence-based tactical and technical coaching that is relevant to their gender and age. The More than Equal Driver Coaches, in collaboration with elite coaching group Hintsa Performance, will leverage the platform to track and support the drivers’ progress holistically, from their in-car performance, to their physical athleticism, to their social and cognitive development. The platform ensures the consistent and accurate collection of data for female drivers, with a goal to optimize the driver’s performance on and off the track. 

The platform will be supported by a dedicated staff and player app (iOS and Android), to support the real-time collection of driver data globally. 

The organization, whose mission is to find, nurture and develop female racing drivers, will leverage several Solutions in iP: Intelligence Platform, including: Performance Medicine, Performance Optimization and Coaching & Development.  iP will serve as the singular advanced operating system for the Organization – eliminating data and information silos, enabling cross-departmental communication and providing transparency and alignment across all stakeholders. 

“More than Equal is on a mission to revolutionize how female racing talent is identified, developed and supported,” said More than Equal CEO, Ali Donnelly.  “We are thrilled to collaborate with Kitman Labs to provide our driver cohort with access to best-in-class performance technology, allowing our coaches to optimize and personalize their talent development.”

“On a personal and professional level, we couldn’t be more thrilled to be working with More than Equal to help realize their vision as they pioneer a new model in providing elite training and development for talented female drivers,” said Stephen Smith, CEO and Founder of Kitman Labs. “iP: Intelligence Platform was created for this – to leverage the power of data and analytics to enable and inform foundational change; to convert that data into the meaningful insights and actionable intelligence necessary to unlock human performance.  We are on a shared mission.”

Kitman Labs has an established track record of working with the top governing bodies, leagues, teams and athletes across a variety of sports, including soccer/global football, basketball, rugby, and American football. The company’s technology has been used by teams in some of the world’s most elite sports organizations and universities including the NFL, NBA, Premier League, NWSL, WSL, MLS and NCAA.

This launch follows other recent business strategy moves Kitman Labs has undertaken including two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organizations and largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.