Tag Archives: togethxr

TOGETHXR x StudBudz drives 4M impressions in 72 hours during NWSL Championship week

In a world where altcasts have become increasingly formalized, trailblazing media company TOGETHXR — originator of the Everyone Watches Women’s Sports™ slogan — continues to reimagine live sports content. During NWSL Championship week, the TOGETHXR x StudBudz takeover fully integrated active professional basketball players Courtney Williams and Natisha Hiedeman into the soccer scene, with content spanning from media day, Wednesday, Nov. 19 through the pre-match livestream with Megan Rapinoe in a pink wig on Saturday, Nov. 22. 

TOGETHXR worked closely with the NWSL and CBS to introduce a new concept that blended access, entertainment, and storytelling into an unscripted format that is rarely seen in pregame coverage. By creating a platform for innovation to meet culture, the TOGETHXR x StudBudz takeover brought fans closer than ever to the action, turning matchday into a meet-and-greet with A listers, executives, and even a billionaire owner.

TOGETHXR’s resulting content generated 4 million impressions in 72 hours and reached 3.8 million accounts. The StudBudz x TOGETHXR takeover accounted for 74% of all engagement across social media during the NWSL Championship match. From the livestream alone, three videos contributed to 1.3M total views across Instagram and TikTok. 

Three livestream videos contributing to 1.3M total views across IG/TikTok

 – Do NWSL players date each other (WATCH)

 – StudBudz answering soccer trivia (WATCH)

 – Emily Sonnet is a bad B (WATCH)

TOGETHXR’s coverage began on Wednesday, when the StudBudz hosted TOGETHXR’s content capture station on media row at NWSL Championship Media Day. The reels created with both Gotham FC and the Washington Spirit players continue to tally up views on TOGETHXR’s instagram handle.

TOGETHXR x StudBudz NWSL MEDIA DAY CONTENT on IG

  – 257K Views: Soccer 101 with the Studbudz (WATCH)

  – 191K Views: Gotham and Spirit players attempt to say something nice (WATCH)

  – 73k Views: The StudBudz vs. Gotham compete on “Grab the mic” (WATCH)

TOGETHXR x StudBudz NWSL Championship Content on IG

 – 436K Views: Courtney Williams ask Megan Rapinoe the very important questions (WATCH)

 – 239K Views: Why everyone needs Emily Sonnett on their team  (WATCH)

As TOGETHXR continues to redefine how sports are consumed and celebrated, the TOGETHXR x StudBudz takeover is another example of how the company remains a first-mover in redefining sports media. 

For more information on TOGETHXR’s content and coverage, please contact press@togethxr.com.

TOGETHXR Names Kati Fernandez Chief Content Officer

TOGETHXR — the trailblazing women’s sports media and commerce company co-founded by world-renowned professional athletes Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird — today announced that Kati Fernandez has joined the company as Chief Content Officer. Fernandez has spent seven years at ESPN, where she most recently was Head of Content Development and helped lead the creation, development and execution of some of the ESPN’S most successful programs.

“Kati’s passion for sports, enthusiasm for storytelling and experienced leadership make her a perfect fit for TOGETHXR as we expand and innovate our storytelling capabilities across platforms and continue to grow our studio business. We couldn’t be more excited to have her join the team,” said Nancy Dubuc, TOGETHXR’s Executive Chair.

“This is an exciting next step for my career, coming to a business in TOGETHXR that has already established itself in a very short period as the leader in the expansive storytelling space around women’s sports,” Fernandez said. “We are just getting started in what can be done on a global basis to identify and execute a media strategy to bring even more landmark stories to a wider audience, and I look forward to helping lift all of these amazing voices even higher by working with the team that has already been assembled, with more news and expansion to come as we grow.”

Fernandez joins an executive leadership team that includes Dubuc, who joined the business in April after a standout media career that has included roles as CEO at A+E Networks and Vice Media, and Jessica Robertson, Co-Founder and now Chief Brand Officer. Robertson will continue to lead how TOGETHXR expands its position in brand expression, as it opens up additional channels of growth in areas including international athlete, team and league partnerships and thought leadership.

As Chief Content Officer, Fernandez will lead TOGETHXR’s content strategy and execution, with a focus on how the platform can drive audience and revenue growth through original IP, studio programs, special events and branded content. Her new role will also bring a significant expansion and execution of content strategy across short form, mid form, long form, newsletter, and podcasts, identifying and developing stories that align with not just the brand but the expanding role TOGETHXR has had in the media, lifestyle, entertainment and sports landscape.

TOGETHXR continues to be the fastest growing women’s sports platform of its kind, tripling year-over-year revenue while expanding its reach across all social platforms. The business continues to expand in the brand partnerships, podcasting and video creation, merchandise and owned content areas, and has hosted over 50 live events tied to the biggest sporting and popular culture moments year-round with more planned in the coming months.

Fernandez began at ESPN in 2019, and rose to the position of Head of Content Development at ESPN, overseeing the evaluation of content ideas for ESPN Films, 30 for 30, original series, and premium storytelling podcasts. She helped lead the drive for the network to create and optimize all areas of original content, including across ESPN+, ESPN Originals, new studio launches and the award winning “30 for 30” series. Her team also led the launch of The Undefeated (now Andscape) on ESPN+, a hub for stories at the intersection of sports, race and culture.

Before joining ESPN, Fernandez was a producer for Hulu, helping develop and execute multi-channel production strategies for Hulu with Live TV, overseeing campaigns from launch from 2017 to 2019. Born and raised in The Dominican Republic, she has a Bachelor of Arts in Music & Pre-Medical Studies from The College of the Holy Cross, and a Master of Science in Communications from Syracuse University as well as a certificate from the Leadership Program in Multimedia Storytelling at Cornell University.

She begins her new role this week.

TOGETHXR Reveals $6M Record Revenue As “Everyone Watches Women’s Sports” Advances the Movement

Trailblazing media and commerce company TOGETHXR – which originated the “Everyone Watches Women’s Sports” (EWWS) slogan and product line – today announced a record-breaking $6 million in 2024 revenue from the sale of its popular shirts, hoodies, and tote bags. Co-founded by sports media veteran Jessica Robertson alongside world-champion athletes Alex Morgan, Sue Bird, Simone Manuel, and Chloe Kim,TOGETHXR has doubled the company’s mid-year revenue reported in June, as it continues to advance the women’s sports movement.

From marquee athletes (Steph Curry, Serena Williams) and celebrities (Aubrey Plaza, Jason Sudeikis) donning TOGETHXR’s highly coveted EWWS apparel to former President Joe Biden incorporating the tagline into his official remarks at the White House, TOGETHXR has put a longstanding truth into words, boldly stating and giving life to the undeniable fact that the entire industry has adopted – everyone watches women’s sports.

“We are incredibly proud to celebrate the ‘Everyone Watches Women’s Sports’ product line as a mantra that has rallied and validated a unified community,” said TOGETHXR Co-Founder and Chief Content Officer Jessica Robertson. “TOGETHXR is intentionally positioned at the intersection of culture, lifestyle, and sports. As a media and commerce company, we are fulfilling the longstanding desire from those seeking more women’s sports apparel, media coverage, and multi-platform storytelling.”

In addition to the EWWS product line, TOGETHXR is the fastest growing and most engaging media company in its category. With media content that focuses on rich storytelling rooted in lifestyle and culture, TOGETHXR highlights a diverse and inclusive community for women in sports across a wide range of owned and operated channels as well as for top-tier streamers and networks. TOGETHXR’s in-house production studio has developed a slate of scripted and unscripted premium content – including documentaries and docuseries that are streaming on Amazon Prime Video and FuboTV among others.

Meanwhile from 2023-2024,TOGETHXR has achieved a global reach of more than 3.5 million across all @togethxr social media platforms (approximately 17% YTD increase from 2023-24). The brand’s burgeoning social audience includes 2.25 million followers on TikTok – the largest among women’s sports media outlets, and the company launched @gettogethxr – a sub account for community members. As a social media destination for content, TOGETHXR’s follower comments increased by 42.7%, with July and August 2024, generating TOGETHXR’s highest performing content months of the year.

At the forefront of leading connectivity to the women’s sports movement, TOGETHXR maintains long-term partnerships with global brands, including Aflac, TJ Maxx, Nike and others, who aim to authentically invest in women’s sports. In collaboration with Nike in December 2024, TOGETHXR launched a special player-exclusive edition of the Nike G.T. Hustle 3 footwear in team-inspired colorways that celebrated USC and JuJu Watkins versus UConn and Paige Bueckers in a rematch of two of the top teams in women’s college basketball.

As a league-wide partner of both the Women’s National Basketball Association (WNBA) and National Women’s Soccer League (NWSL), TOGETHXR continues to highlight female athletes’ journeys and increase the visibility of women’s sports and its respective media coverage.

TOGETHXR has partnered with several teams across the two leagues, including the Golden State Valkyries (WNBA), New York Liberty (WNBA), Angel City FC (NWSL), Bay FC (NWSL), Gotham FC (NWSL), and Kansas City Current (NWSL).