Category Archives: Major Sports

American Association Of Professional Baseball Extends Broadcast Partnership With Gray Media

The American Association of Professional Baseball (AAPB) today announced a one-year extension of the broadcast television agreement with Gray Media. As part of the extension, Gray will continue to deliver select AAPB games free over-the-air in key markets and across Gray’s local sports networks, including Arizona Family Sports (Arizona), Peachtree Sports Network (Georgia), and Silver State Sports and Entertainment Network (Nevada). The games will also air across Gray’s portfolio of local television stations, which collectively serve more than 100 markets nationwide. The AAPB, a Professional Partner League of Major League Baseball, builds on the successful partnership that debuted in 2024.

Under the extended agreement, Gray intends to air the AAPB All-Star Game and additional “Game of the Week” broadcasts in major markets including Atlanta, GA; Las Vegas, NV; Portland, OR; and Cincinnati, OH, potentially reaching more than 8 million television households and further expanding exposure for AAPB’s elite athletes, many with Major League experience.

“This extension with Gray Media strengthens our commitment to growing the American Association brand nationwide, bringing our exciting summer baseball action and top-tier talent to even more fans across the U.S.,” said Joshua Schaub, Commissioner, American Association of Professional Baseball.

Monumental Sports & Entertainment and Under Armour Step Up D.C. Students’ Access to Athletic Shoes with “District Kicks” Initiative

Monumental Sports & Entertainment (MSE) today announced “District Kicks,” one of the year two marquee initiative of the District of Play platform, led by the Washington Wizards in partnership with Under Armour and DC Public Schools (DCPS).

Building on the success of last year’s inaugural effort, District Dribble, which placed nearly 30,000 basketballs into the hands of every DCPS student in PK3 through 5th grade, District Kicks shifts the focus to essential athletic gear—ensuring student-athletes can take part in sports safely and with pride.

The district-wide, multi-phase initiative will deliver Under Armour footwear to all DCPS high school athletes and celebrate milestone moments for sixth-grade students enrolled in DCPS 6th Grade Academies.

“When I got my first basketball as a kid in Brooklyn, that single piece of equipment unlocked everything that followed—confidence, belonging, and the belief that sports could shape my future,” said Ted Leonsis, founder, chairman, managing partner and CEO of Monumental Sports & Entertainment. “District Kicks is built on that same idea: when you give young people the right tools, you give them the ability to dream bigger. We are proud to partner with Under Armour and DCPS to ensure DC students can step onto the court or field ready to compete and believe in what’s possible.”

“We are the Sports Capital not only because of our professional teams, but also because of the opportunities we create for our children,” said Mayor Muriel Bowser. “This initiative is one more way we can make sports more accessible to more students, and we’re grateful for Monumental’s continued partnership and commitment to our city’s young people.”

About District Kicks

Throughout 2026, District Kicks will come to life through a full year of athletic shoe distribution and programming.

  • High School Sport-Specific Footwear: District Kicks will provide sport-specific Under Armour footwear to all high school student-athletes across roughly 22 DCPS schools, totaling approximately 5,200 students. Shoes will be delivered directly to school campuses and will be distributed in alignment with athletic seasons, beginning with spring sports in March 2026, followed by fall sports in August and winter sports in November.
  • High School Pep Rallies: Each seasonal distribution will be anchored by a flagship pep rally at a featured high school, creating moments of recognition and visibility for student athletes.
  • 6th Grade Athletic Footwear: District Kicks will provide all DCPS 6th graders enrolled in 6th Grade Academies with Under Armour athletic sneakers, reaching more than 1,200 students across 11 DCPS campuses. Available in multiple styles and colorways, the footwear is designed to help students feel comfortable, confident, and ready to move, play, and take part in school sports and activities.
  • 6th Grade Kick Off Event: MSE will distribute the footwear as part of a celebration for 6th graders enrolled in 6th Grade Academies on March 3, 2026, at CareFirst Arena. The event will gather students for a high-energy, pep rally-style celebration, complete with interactive sports experiences and career-based learning opportunities. MSE will cover transportation and logistics for all participating schools, ensuring every student can be part of the day.

“Engaging our scholars throughout their transition into middle school takes commitment and creativity,” said DCPS Chancellor, Dr. Lewis D. Ferebee. “In our 6th Grade Academies, students are given the tools to excel inside and outside of the classroom. DCPS is grateful to partner with Monumental Sports and Under Armour to provide resources to young people so they can thrive in programming that deepens their connection to school.”

Panini America unveils Canada and USA cover for FIFA World Cup 2026™ sticker collection

photo: NEW YORK, DECEMBER 03: Julian De Guzman, Pavel Pardo, Landon Donovan, Jason Howarth, Elisabetta Mussin and Jaedyn Shaw press the button during the Panini America FIFA World Cup 2026™ Album Cover Reveal at Met Life Stadium on December 03, 2025 in East Rutherford. (Photo by Dave Kotinsky/Getty Images for Panini America)

As anticipation builds globally ahead of the Final Draw for the FIFA World Cup 2026™, Panini America has unveiled a striking Canada-United States cover design for the collectible issue of its iconic sticker album. The new edition will once again be available to billions of football fans worldwide, offering them the chance to take part in the tradition ahead of what promises to be the biggest and best-ever edition of the world’s greatest competition.

The Panini FIFA World Cup™ sticker collection has captivated fans and collectors around the globe for more than 50 years, celebrating the players and teams that have battled it out on the sport’s biggest stage. With 48 nations set to compete at the FIFA World Cup 2026 in Canada, Mexico and the United States, this will be the largest Panini FIFA World Cup sticker collection ever.

Panini will publish the sticker album’s global cover in the coming months, during the run-up to the flagship event in North America, while a special cover is also expected to be launched for Mexico. The release marks the first time that the Panini collection will have a cover dedicated to a FIFA World Cup host region. This special cover reveal will also kick-start a time-limited pre-order campaign on Amazon.

Romy Gai, FIFA Chief Business Officer, said: “Just like the FIFA World Cup, the Panini sticker album is one of the most iconic and enduring traditions in global football culture. For generations, it has brought fans together, sparked excitement around the world and created memories and mementos that last long after the final whistle. We are proud to continue this partnership for the FIFA World Cup 2026. Together with Panini, we look forward to celebrating a product that unites collectors, families and fans of all ages. This album is more than a collectible – it is a symbol of the joy, passion and anticipation that define the FIFA World Cup.”

The Canada-United States cover captures a colourful FIFA World Cup 2026 style anchored by the tournament’s official emblem and the FIFA World Cup Trophy, while also showcasing Panini’s timeless “bicycle kick” icon based on former Italian player Carlo Parola, which was introduced as Panini’s official logo in 1965.

“Our Panini FIFA World Cup sticker collection has engaged people all over the world for generations, and we are proud to introduce this landmark Canada-United States album cover for our 2026 edition,” said Mark Warsop, Chief Executive Officer of Panini America. “This special cover is the initial step in how we plan to celebrate our products and partnerships throughout the FIFA World Cup 2026, which will include the stickers and trading cards, and we believe that fans and collectors are going to be very excited.”

The FIFA World Cup 2026 will be staged across 16 Host Cities in Canada, Mexico and the United States. Today’s unveiling of the special cover took place in New York New Jersey, where the FIFA World Cup final will be played next July.

Panini is FIFA’s exclusive partner for official stickers, trading cards, trading-card games and digital collectibles. The first edition of the Panini FIFA World Cup sticker collection was produced for the 1970 instalment of the global showpiece in Mexico.

Harlem Globetrotters, Stria Sport Announce Official Footwear Partnership For 2026 Centennial Season

The world-famous, Harlem Globetrotters™ and Stria Sport, a performance shoe and apparel brand based in Chicago, today announced a joint partnership making Stria Sport the official performance shoe for the 2026 Centennial season. Stria Sport will be outfitting game and performance shoes for the Harlem Globetrotters and Washington Generals beginning with a special event at Madison Square Garden on Sunday, December 14.

“Stria is a disruptive, grassroots sneaker brand, globally distributed, outfitting top tier athletes from the NBA to the Olympics to pro hoops leagues around the world. They are an exciting new partner as we begin our Centennial season,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “A few of our players had been wearing Stria sneakers, loved the product, and had a relationship with Eric Porter and his team. I connected with those players to get their thoughts on a potentially bigger partnership, as getting feedback from our athletes is a crucial part of many aspects of our business, and here we are with a great fit for both organizations.”

“We are extremely excited to officially launch our partnership with the world-renowned Harlem Globetrotters for their upcoming 100th anniversary season,” said Eric Porter, Stria Sport founder. “Our goal has always been to design the highest-performing shoes that can help athletes around the world succeed at the peaks of their careers. We are inspired, humbled and motivated to contribute to the next phase of the Globetrotters legacy and their commitment to excellence on the court and in the community.”

Athletes will wear Stria Sport footwear during all official Global Tour games, ensuring strong brand visibility across hundreds of domestic and international appearances. Stria will be featured through in-game promotions across the tour. The footwear will also be showcased in all media moments, appearances, and CSR activations.

The full 100th Anniversary Tour will continue onwards with Boston and Pittsburgh on Friday, December 26th and continue the roll out across 200+ domestic markets and over 125+ markets internationally. Fans can also expect all-new surprises like the Golden Basketball by Spalding®, epic pre-game Magic Pass experiences, 100 Year limited edition merchandise and many other new innovations for the “Ambassadors of Basketball.” International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico, and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in winter of 2026 and running through the remainder of the year.

American Association of Professional Baseball Announces Broadcast Partnership with Home Team Network

The American Association of Professional Baseball (AAPB) today announced a new partnership with Home Team Network that will introduce a blend of advanced artificial intelligence tools and traditional production practices in select league ballparks beginning in 2025.

The collaboration is built around Home Team Network’s underlying AI technology platform, which is designed to complement, not replace, the human elements that shape the league’s broadcasts. By pairing automated systems with the local knowledge and on-air storytelling that define American Association coverage, the league aims to create a production model that is both more efficient and more consistent while also enhancing the final product for fans and national media partners.

“This is an opportunity to strengthen the broadcasts our fans watch every night while helping our clubs manage the rising costs of production,” said Joshua Schaub, Commissioner of the American Association of Professional Baseball. “Home Team Network’s technology allows us to modernize where it makes sense while keeping the human voices and perspectives that make our ballparks special.”

Home Team Network’s platform will support areas such as camera operation, graphics, advertising and sponsorship asset insertion and real-time content capture, giving production teams in select markets new tools that streamline workflows and improve reliability. The league expects the hybrid system to reduce expenses for participating operators while elevating broadcast quality for viewers.

“We’re proud to work with a league that values both innovation and authenticity, said Home Team co-founder Tanner Goetz. “Our technology is designed to assist the people who bring these games to life, and we’re excited to help the American Association take another step forward.”

The partnership will be phased in across a limited number of American Association stadiums during the 2025 season, with the league evaluating future expansion.

Harlem Globetrotters Unveil 2026 Rookie Class Welcoming 10 New Athletes Ahead of Centennial Season

The world-famous, Harlem Globetrotters today announced one of their largest groups of new athletes in the organization’s history, six men and four women, who will join the returning players as part of  The 100 Year Tour, the organization’s 100th season. The group includes players from major Division 1 conferences including THE BIG EAST, the Northeast Conference, the Southland Conferences, a variety of HBCU schools and players with international experience, as well as freestyler Yoh Iwasaki, the Globetrotter’s first athlete from Japan and third from Asia. The Globetrotters are currently beginning training camp at Lakepoint Sports in Cartersville, GA., before the official tip off with a special event at Madison Square Garden on Sunday, December 14.

“This year we bolstered our player recruitment efforts with help of a scouting consultant with deep roots across the basketball landscape which resulted in us having greater presence at important events like NBA Summer League, the NBA Draft Combine, the Portsmouth Invitational Tournament and other facets of the global basketball landscape,” said Keith Dawkins President, Harlem Globetrotters & Herschend Entertainment Studios. “All of this activity led to our first-ever open tryout, where these athletes were selected, and we are very proud to welcome them to the Globetrotters for this once-in-a-lifetime Centennial season.”


Included in the group is Iwasaki, a dynamic freestyle dribbler and trick shot artist whose short form videos have been seen by millions. He becomes the third member of The Globetrotters from Asia, which included “The Mongolian Shark” seven foot, Sharavjamts Tserenjanhor, who was the first Asian player in the early 2000s (and his son Mike is currently starting at The University of South Carolina) and Jiang “Lucky” Shan from Beijing, China, signed with the team as part of their 2020 rookie class, who spent two seasons with the club.

The rest of the Globetrotter and Washington Generals rookies include: 
• Zanai Jones (Jersey City, NJ) – A 5’6” point guard who spent 3 years at Villanova University, before she transferred to SMU and averaged 9.3 points, 2.8 rebounds, and 4 assists. 
• Mike Saunders Jr (Indianapolis, Ind.) – A 6’0” guard appeared in 17 games as a grad transfer at Pepperdine in 2024-25 after being a key contributor for McNeese State’s Southland Conference Championship team averaging 6.0 points and 1.6 assists per game… prior to McNeese he was at the University of Utah, averaging 4.1 ppg in one season after two seasons at the University of Cincinnati where he averaged 8 ppg in two seasons.
• Deangelique Waithe (Lehigh Acres, FL) – A 6’0” forward who played three seasons at Long Island University, averaging 12.6 ppg in her senior year, earning team MVP honors, and was selected All-NEC Tournament 2nd Team.
• Kaleb Wallace (Atlanta, GA) – A 6’5” forward, played at Carson-Newman for two seasons and Catawba for two, averaging 8 ppg and 3 apg as a 6-5 guard.
• Ty’Ohn Trimble (Alton, IL) – A 5’7” guard, averaged 8 PPG and 5 APG in two seasons at Dillard University after starring at Parkland College for his first two seasons
• Tyrus Crawford (New Orleans, LA) – A 6’7” forward played for the Dillard Blue Devils where he averaged 4.76points and 4.7 rebounds per game
– Tauris Watson (Lexington, SC) – A 6’3” guard, played collegiately at West Georgia and Wofford after leading the Panhandle Conference in scoring at 18.2 points per game on 47.8 percent from the floor and 32.8 percent from 3-point range.
• Gabrielle Bunch (Laurel, MS) – A 5’9” guard who played at Mississippi Valley State from 2022-2024.
• Marissa Mandeldove (Lilburn, GA) – A 5’5” guard from Clark University, where she averaged 18 ppg in her three seasons for the Panthers, earning all SIAC honors her senior year.

The full 100th Anniversary Tour will continue onwards with Boston and Pittsburgh on Friday, December 26th and continue the roll out across 200+ domestic markets and over 125+ markets internationally. Fans can also expect all-new surprises like the Golden Basketball by Spalding®, epic pre-game Magic Pass experiences, 100 Year limited edition merchandise and many other new innovations for the “Ambassadors of Basketball.” International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico, and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in winter of 2026 and running through the remainder of the year.

Betty Wold Johnson Foundation Provides $1 Million Grant To ECAC Launching College’s Largest Women’s Flag Football League

The Betty Wold Johnson Foundation today announced a groundbreaking $1 million grant to the Eastern College Athletic Conference (ECAC) which will transform the landscape of women’s flag football. This investment, directed by Woody Johnson, will fund the creation of the largest collegiate women’s flag football league in the nation, launching in spring 2026. The initiative underscores the Johnson Family’s and New York Jets unwavering commitment to expanding access and opportunity for women in the sport.

“Empowering young women through football has always been central to our mission,” said Woody Johnson, Chairman of the New York Jets. “Partnering with the ECAC to launch this league creates a clear pathway for student-athletes to compete, grow, and lead—on the field and beyond.”

Mr. Johnson continued, “The Jets ECAC Women’s Flag Football League builds on the success of our high school girls’ flag program, which opened doors for thousands of athletes across the region. Now, we’re taking the next step: collegiate play, Olympic dreams, and a future professional league.”

Gameplay will feature the 7-on-7 format of flag football. The season will kickoff with a Media Day at MetLife Stadium in February, followed by a USA Football Talent ID Camp the following day. Regular season games will be played February through April on campus sites, culminating in the championship game at MetLife Stadium1 during the first weekend in May.

“The launch of the Jets ECAC Women’s Flag Football League represents a significant milestone for women’s sports,” said Troy Vincent Sr., NFL Executive Vice President of Football Operations. “By establishing the largest collegiate women’s flag football league, we are collectively building a future where young women can dream bigger and continue playing the sport they love in a competitive setting. Woody Johnson, the Johnson Family, and the New York Jets have been pioneers in this area, and we are proud to partner with them and the ECAC to empower the next generation of flag football athletes.”

“The ECAC is thrilled to be partnering with the New York Jets and the Betty Wold Johnson Foundation to provide a premium intercollegiate flag football league for hundreds of young women athletes interested in pursuing their athletics dreams,” said Dan Coonan, ECAC Commissioner. “We couldn’t be happier to be selected for this partnership. With 88 years of experience sponsoring first-rate intercollegiate athletic competition, we believe we are uniquely suited to bring this bold initiative to life. Our sincere thanks to Woody Johnson, the Jets, and the Betty Wold Johnson Foundation for their transformative vision and generous commitment to advancing this emerging sport. We can’t wait to get started.”

As part of the Jets and BWJF commitment, each school will receive a grant to offset costs associated with fielding a flag football team. The following schools have committed to playing in the Jets ECAC Women’s Flag Football League:

Allegheny College, Meadville, PA
Caldwell University, Caldwell, NJ
Dominican University, Orangeburg, NY
Eastern University, St. Davids, PA
Fairleigh Dickinson, Teaneck, NJ
Franciscan University, Steubenville, OH
Kean University, Union, NJ
Long Island University, Brooklyn, NY
Mercy University, Dobbs Ferry, NY
Mercyhurst University, Erie, PA
Montclair State University, Montclair, NJ
Mount St. Mary’s University. Emmitsburg, MD
Union College, Schenectady, NY
Penn State Schuylkill, Schuylkill Haven, PA
Sweet Briar College*, Sweet Briar, VA

To watch the announcement video and download graphics please click here.

What They are Saying About the Jets & ECAC Women’s Flag Football League:

Callie Brownson, New York Jets Flag Football Advisor: “This league is more than just games—it’s about creating opportunities and building a future for women in football,” said Callie Brownson, Jets Flag Football Advisor. “From high school programs to the collegiate level, we’re opening doors that didn’t exist before. The Betty Wold Johnson Foundation’s support ensures that young women can compete at the highest level, develop as leaders, and see a clear pathway to their dreams.”

Jesse Linder, New York Jets Vice President Community Relations: “It is amazing to see the evolution of girls flag football from 2011 to today,” said Jets Vice President of Community Relations. “The New York Jets are proud to have played a role in this growth and can’t wait to see where it goes from here. From high school sanctioning to elite club play to colligate flag football a pathway to the Olympics and professional flag football is being forged.”

Amanda Ruller, Eastern University Head Flag Football Coach: “The investment of the Johnson family, Betty Wold Johnson Foundation and the New York Jets means they’re putting real money, resources, influence and visibility into growing opportunities for girls and young women in flag football,” said Amanda Ruller, head flag football coach at Eastern University. “There’s so much visibility that the Jets are providing for the sport that we love and the community loves, and people love watching it.”

Quincy Williams, New York Jets Linebacker: “Launching the largest collegiate women’s flag football league is a game-changing moment that will create opportunities that inspire and elevate the game. The programs the Jets have launched in the UK and Ireland have shown how much passion and talent exists for this sport worldwide. Now women will have the chance to experience what college football gave so many of us—competition, community, and growth.”

Sierra Wishnefsky, Penn State Schuylkill Athlete: “I couldn’t imagine being a little girl and seeing, ‘they’re playing in a league sponsored by the New York Jets, an NFL team,’ just having the name there — this conference is going to open so many doors.”

TOGETHXR x StudBudz drives 4M impressions in 72 hours during NWSL Championship week

In a world where altcasts have become increasingly formalized, trailblazing media company TOGETHXR — originator of the Everyone Watches Women’s Sports™ slogan — continues to reimagine live sports content. During NWSL Championship week, the TOGETHXR x StudBudz takeover fully integrated active professional basketball players Courtney Williams and Natisha Hiedeman into the soccer scene, with content spanning from media day, Wednesday, Nov. 19 through the pre-match livestream with Megan Rapinoe in a pink wig on Saturday, Nov. 22. 

TOGETHXR worked closely with the NWSL and CBS to introduce a new concept that blended access, entertainment, and storytelling into an unscripted format that is rarely seen in pregame coverage. By creating a platform for innovation to meet culture, the TOGETHXR x StudBudz takeover brought fans closer than ever to the action, turning matchday into a meet-and-greet with A listers, executives, and even a billionaire owner.

TOGETHXR’s resulting content generated 4 million impressions in 72 hours and reached 3.8 million accounts. The StudBudz x TOGETHXR takeover accounted for 74% of all engagement across social media during the NWSL Championship match. From the livestream alone, three videos contributed to 1.3M total views across Instagram and TikTok. 

Three livestream videos contributing to 1.3M total views across IG/TikTok

 – Do NWSL players date each other (WATCH)

 – StudBudz answering soccer trivia (WATCH)

 – Emily Sonnet is a bad B (WATCH)

TOGETHXR’s coverage began on Wednesday, when the StudBudz hosted TOGETHXR’s content capture station on media row at NWSL Championship Media Day. The reels created with both Gotham FC and the Washington Spirit players continue to tally up views on TOGETHXR’s instagram handle.

TOGETHXR x StudBudz NWSL MEDIA DAY CONTENT on IG

  – 257K Views: Soccer 101 with the Studbudz (WATCH)

  – 191K Views: Gotham and Spirit players attempt to say something nice (WATCH)

  – 73k Views: The StudBudz vs. Gotham compete on “Grab the mic” (WATCH)

TOGETHXR x StudBudz NWSL Championship Content on IG

 – 436K Views: Courtney Williams ask Megan Rapinoe the very important questions (WATCH)

 – 239K Views: Why everyone needs Emily Sonnett on their team  (WATCH)

As TOGETHXR continues to redefine how sports are consumed and celebrated, the TOGETHXR x StudBudz takeover is another example of how the company remains a first-mover in redefining sports media. 

For more information on TOGETHXR’s content and coverage, please contact press@togethxr.com.

Harlem Globetrotters, EQL Games Announce Lottery Program Partnership For The 2026 Centennial Season

The world-famous Harlem Globetrotters and lottery vendor EQL Games today formally announced a joint partnership to identify and launch state lottery games across the country in celebration of the organization’s centennial season. The program, the first-ever lottery series connected to the Globetrotters brand, will officially begin in December with a scratch ticket released by the Maryland Lottery.

The Globetrotters Centennial season will officially tip off with a special event at Madison Square Garden on December 14.

“The growth of casual gaming continues to be a key engagement point for consumers and we are proud to be able to use this partnership with EQL Games to have our brand story in front of millions of consumers who might not be our traditional fanbase,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “This is yet another great example of the fun and unique ways the organization will grow our areas of consumer engagement as our Centennial season tips off.”

“The 2026 season marks 100 years of the Globetrotters being synonymous with fun and entertainment, two of the biggest reasons people play the lottery,” said Brad Cummings, CEO of EQL Games. “We are honored to kick off this partnership with the Maryland Lottery, and we are looking forward to expanding it to other lotteries in the coming months. Players will have the best of both worlds – a chance to win money and the opportunity to see the Globetrotters.”

Released on the eve of the team’s 100th year celebration in 2026, the new $2 Maryland tickets feature vintage Harlem Globetrotters designs, including the iconic basketball spinning on a finger, and the chance to win prizes, both instantly and through a second-chance promotion. Similar programs are in discussion with other states and will be announced in the coming months.

The full 100th Anniversary Tour will continue onwards with Boston and Pittsburgh on Friday, December 26th and continue the roll out across 200+ domestic markets and over 125+ markets internationally. Fans can also expect all-new surprises like the Golden Basketball by Spalding®, epic pre-game Magic Pass experiences, 100 Year limited edition merchandise and many other new innovations for the “Ambassadors of Basketball.” International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico, and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in winter of 2026 and running through the remainder of the year.

Westchester Soccer Club Names George Gjokaj Sporting Director and Head Coach and Ray Selvadurai Technical Advisor

Westchester Soccer Club today announced that it has named George Gjokaj Sporting Director and Head Coach and Ray Selvadurai Technical Advisor for the club, effective immediately. These two veteran coaches and talent evaluators have over 60 years of combined experience in every area of the game, begin their new roles immediately.

‘When we looked at both the needs and the opportunity we have in re-focusing and building our organization from the academy level to the professional side, we realized that two professionals who were almost literally in our backyard were interested and available, and we are proud to welcome George and Ray to our team,” said Westchester SC Principal Owner Mitch Baruchowitz. “We have said from day one our success lies in the talent in our region that we need to develop, a fan base that needs to be cultivated and inspired, and to make sure that the level of play and execution on the pitch at our USL League One club mirrors our growth on every level, and we are confident that these two talented and well-respected soccer lifers are the ones to take us there.”

“I look at Westchester Soccer Club and understand the vast potential and impact we can have, especially as someone who has lived and worked on the development and coaching side right here in the area for decades,” Gjokaj said. “It will be an honor to help lead and realize that potential for years to come as we build and grow together in this amazing community.”

Gjokaj comes to WSC after serving as the head men’s soccer coach at Purchase College, and as the head of FC Westchester, one of the most prestigious programs in the nation. He has coached and mentored a constant stream of pro Pathway and collegiate level players since 1997. Gjokaj is a lifetime New Yorker having played youth soccer for BW Gottschee and collegiately at both Adelphi and St John’s Universities, captaining the Red Storm as a senior in 1995 and leading them to their fourth-straight NCAA Tournament appearance. George was also a key member of the scouting team that was responsible for building the player base for NYCFC in their launch season in MLS, a club that eventually won the MLS Cup. As a player Gjokaj spent time at FC Kaiserslautern before returning to the US to feature for NY Fever, North Jersey Imperials as well as Albany Alley Cats, all of the former USISL.

“Like George, being a native New Yorker who has been involved in every area of the soccer development pipeline I understand both challenges and potential, and I firmly believe that the potential here for both performance and business growth from the academy level through the professional side is very much untapped,” Selvadurai added. “I believe in working in a nurturing and cooperative atmosphere that will translate to success, and it is an honor to take on this role to help execute a vision that is very much needed not just in this area, but nationally as well.”

Selvadurai brings over 25 years of experience of coaching as the youth, college, pre-professional and professional levels to WSC. Most recently he has been the Director of Coaching for Manhattan Soccer Club, the largest youth and pre-professional soccer club in the New York City Area, where he oversees the youth soccer player, coach and team development of over 1,500 club registrants for both genders. Ray has developed a nationally recognized program that has produced four (4) youth soccer national championships, numerous NCAA and NJCAA college student-athletes, as well as several professional players overseas, in the USL (United Soccer Leagues) and MLS (Major League Soccer). With a keen understanding of the soccer landscape in the tri-state area and nationally, Ray will bring his expertise to advise the Westchester SC leadership in club operations, player relations and acquisition. He was a four-year starter and team captain as a senior and Brandeis University, earning All-UAA and NSCAA Regional All-American honors as well.

Westchester Soccer Club will begin its second season in USL League One in April, 2026.

NBRPA Partners with Harlem Globetrotters to Celebrate 100 Years of Global Basketball Legacy

The National Basketball Retired Players Association (NBRPA) today announced a historic partnership with the Harlem Globetrotters, honoring 100 years of basketball excellence, community impact, and cultural influence. This collaboration marks a powerful moment of unity between two storied basketball institutions committed to supporting former players and uplifting future generations. The Globetrotters Centennial season will begin with a special event at Madison Square Garden on Sunday, December 14.

This milestone partnership — led by Charles “Choo” Smith, Chairman of the NBRPA, Keith Dawkins, President of the Harlem Globetrotters and Herschend Entertainment Studios, and Antonio Davis, President & CEO of the NBRPA — embodies the enduring spirit of teamwork, joy, and service that has defined the Globetrotter legacy for a century.

“Being part of the Harlem Globetrotter family taught me the power of connection,” said Charles “Choo” Smith, NBRPA Chairman. “This partnership continues that legacy — bringing together generations of players to serve and inspire. It’s about unity, honoring where basketball has taken us, and using our collective platform to impact the next generation.”

Antonio Davis, President & CEO of the NBRPA, added: “The Harlem Globetrotters have been cultural ambassadors and pioneers for basketball around the world. Partnering with them during their 100th anniversary is both an honor and a responsibility — one that reflects our shared mission to uplift, empower, and unite former players across every league.”

Keith Dawkins, President of the Harlem Globetrotters and Herschend Entertainment Studios, echoed this sentiment: “Our Centennial season brings about the opportunity to expand our relationships across the global sport of basketball. With the NBRPA, there’s not only a shared history and commitment to our athletes but also for about where we are going in the future. From community events to special projects to our massive global tour, we are looking forward to expanding the reach, and power, of our collective efforts to garner larger audiences around the world.”

The partnership between the two organizations symbolizes the alignment of two visionary leaders and CEOs united by a purpose-driven commitment to amplify basketball’s influence far beyond the court.

Through this collaboration, the NBRPA and Harlem Globetrotters will launch a yearlong celebration highlighting the Globetrotters’ 100-year legacy, including:

  • National Events & Appearances: Joint appearances at community and league events featuring former Globetrotters and other Legends of Basketball.
  • Storytelling & Content Series: Digital and social campaigns celebrating Globetrotter alumni and the organization’s trailblazing role in sports and entertainment.
  • Legends Care Initiatives: Programs designed to support former Globetrotter players with resources in health, education, and career development.
  • Youth Engagement & Clinics: Basketball clinics, mentorship opportunities, and educational activations emphasizing leadership, sportsmanship, and inclusion.

Together, the NBRPA and Harlem Globetrotters will honor the past while building a future rooted in legacy, community, and opportunity — ensuring that the joy of the game and its life-changing impact continue for the next 100 years. As both organizations look ahead, this partnership symbolizes a new chapter of basketball unity — one where every player, regardless of league, is celebrated for their impact on and off the court.

Caldwell University Adds Women’s Flag Football For 2026-27 Academic Year, Names Kroncke Head Coach

Caldwell University will add Women’s Flag Football as its 17th varsity level sport, for the 2026-27 academic year, it was announced today by Mark A. Corino, Assistant Vice President and Director of Athletics. Additionally, T.J. Kroncke has been named the program’s first head coach.

“The addition of the fast-paced, fast-growing sport of women’s flag football represents another strong commitment to student-athletes, particularly in the New Jersey area,” said Corino. “We are pleased to be joined by other CACC members and look forward to being one of the first in New Jersey to offer it as a varsity program next year.

“I simply love football,” said Caldwell University President Dr. Jeffrey Senese. “It’s going to be a great pleasure to cheer on our men in the fall and women in the spring. Go Cougars!”

Kroncke, who has also served as the defensive line coach for Caldwell University’s sprint football team since 2024, also coached flag football at Lyndhurst H.S. for the past two seasons. The 2006 graduate of Montclair State who earned Master’s degrees at the University of Texas in 2010 and American College of Education in 2021, began his coaching career at Paramus Catholic H.S. in 2010, mentoring running backs and the junior varsity team for four years. He moved on to Wood Ridge H.S., where he was assistant head coach and defensive coordinator from 2014-2018. He took over as head coach at Palisades Park/Leonia H.S. in 2018, leading the Tigers for four seasons.

“I’m excited to take on this new chapter in Caldwell University Athletics,” said Kroncke.

“We have gotten to know T.J. over the past couple of seasons from his excellent work with our sprint football team,” added Corino. “With his experience as head and assistant coach in New Jersey and familiarity with Caldwell University, he is the ideal person to build the new Women’s Flag Football program here from the ground up.”

Caldwell will become the sixth New Jersey four-year institution and only NCAA Division II school in the Garden State to sponsor Women’s Flag Football on the varsity level when it begins play in the Spring of 2027. The Cougars join fellow Central Atlantic Collegiate Conference (CACC) members University of Bridgeport, Chestnut Hill College, Dominican University, Goldey-Beacom College, Holy Family University and Post University in sponsoring the sport.

“The emergence of women’s flag football in the CACC mirrors its rapid growth nationally,” said CACC Commissioner Dan Mara in an earlier statement. “With seven of our members now committed to sponsor the sport, we look forward to hosting our first CACC women’s flag football championship in 2027.”

Flag football is a non-contact sport that combines the strategy and excitement of traditional football. The sport is played with seven players on each side of an 80-yard field. Offensive players advance the ball through running or passing, while defensive players stop plays by pulling the ball carrier’s flag.

In April, the NCAA Division II Management Council sponsored a 2026 NCAA Convention proposal to add flag football as an Emerging Sport for Women. In a further sign of its growth, the sport has also been added to the Los Angeles 2028 Olympics.

At present, Caldwell’s NCAA Division II sports competing in the CACC include men’s and women’s soccer, men’s and women’s basketball, men’s and women’s lacrosse, men’s and women’s cross country, men’s and women’s track & field, women’s volleyball, women’s bowling, softball and baseball. Sprint Football competes in the Collegiate Sprint Football League and Acrobatics & Tumbling competes in the National Collegiate Acrobatics & Tumbling Association. Full information about Caldwell Athletics is available at www.caldwellathletics.com.

ALK Capital and Cynosure | Checketts Sports Capital Reunite in Significant Strategic Investment Across European Football

ALK Capital today announced that Cynosure | Checketts Sports Capital Fund I has made a significant strategic investment in its football operations, bringing together ALK’s proven record in elite football operations with one of the most ambitious new investment funds in global sport. The partnership expands ALK Capital’s leadership as owner of Burnley FC in the Premier League and RCD Espanyol de Barcelona in La Liga, reflecting its growing influence across two of Europe’s most competitive football markets.

The collaboration marks a powerful continuation of a relationship that began more than 20 years ago, when Pace served as a partner at Checketts’ Sports Capital Partners and as President of Real Salt Lake, where the duo led the club to its first MLS Cup Championship and developed one of Major League Soccer’s most admired stadiums and fan experiences.

Alan Pace, Managing Partner of ALK Capital, said: “It’s incredibly rewarding to reunite with Dave after our success together at Real Salt Lake. We share the same vision for what great sports ownership looks like — combining integrity, innovation, long-term value creation, and championship culture. Adding the Cynosure team and two of its founding partners, Spencer Eccles and Randy Quarles, brings deep experience, trusted relationships, and a successful investment track record, which we believe will enable us to accelerate our growth across Burnley, Espanyol, and the wider ALK network.”

David W. Checketts, Co-Founder and Managing Director of Cynosure | Checketts Sports Capital, said: “Alan and I have known each other for decades — as partners, colleagues, and friends. We built Real Salt Lake from the ground up, and now we can collaborate once again on two of Europe’s most historic football clubs. I’ve long admired what Alan has accomplished with Burnley and more recently with Espanyol. We’re thrilled to join forces to support their continued growth and global ambitions.”

Spencer P. Eccles, Co-Founder and Managing Partner of The Cynosure Group, added: “This partnership reflects exactly what we strive for at Cynosure — linking arms with exceptional people who combine operational excellence with disciplined, long-term investment. Alan’s leadership at ALK exemplifies the future of thoughtful sports ownership: one that prioritizes a winning culture, a great fan experience, and honors the great heritage of these two Clubs. We’re proud to be a big part of the dream of winning titles!”

The investment unites ALK Capital’s football expertise with Cynosure | Checketts’ experience across the sports industry, strengthening the growth trajectory of both Burnley FC and RCD Espanyol. Together, the firms will work to drive on-field performance, commercial expansion, and sustainable value creation across two of Europe’s most competitive football markets.

The partnership also extends Checketts’ deep ties to Burnley, where he has served as a board member and early investor since ALK’s acquisition of the club in 2020.

NY Jets, Partners Built PLAY 60 Fitness Zone for Riverdale, N.J. Public School

As part of the Jets’ Hometown Huddle project, the New York Jets, in collaboration with Dunkin’, New Jersey Board of Public Utilities (NJBPU), and United Way of Northern New Jersey, helped build a new PLAY 60 Fitness Zone for Riverdale Public School in Riverdale, N.J.

The Atlantic Health Jets Women’s Organization, comprised of the many women who are affiliated with the team, including staff members, significant others of coaches, players, and football personnel, along with the women of United Way Women United, Dunkin’, NJBPU, and the Florham Park Teachers Union volunteered their time to build the fitness zone with Sinclair Recreation on October 20.

The play space features an obstacle course with monkey bars, climbers, a lily pad bridge, four slides, and more. The playground not only provides an environment that facilitates play, but also allows students to develop strength and practice fine motor skills.

The Jets unveiled the new PLAY 60 Fitness Zone for the 27th Annual Hometown Huddle Day of Service at Riverdale Public School on October 21. The 17 members of the Jets 2025 Rookie Class – Armand Membou, Mason Taylor, Azareye’h Thomas, Arian Smith, Malachi Moore, Kiko Mauigoa, Tyler Baron, Brady Cook, Jordan Clark, Dean Clark, Ja’Markis Weston, Leander Wiegand, Esa Pole, Payton Page, Jamaal Pritchett, Quentin Skinner, and Fatorma Mulbah – exercised with students from Riverdale Public School on the new Fitness Zone.

The $150,000 playground build was made possible with contributions from the Jets Foundation, Dunkin’, and NJBPU.

New York Jets to Collaborate with Johnson & Johnson to Promote Better Health in the Community

The New York Jets have agreed to a multi-year sponsorship with Johnson & Johnson to promote better health to Jets fans, making them the team’s Official Medical Innovation Sponsor. Johnson & Johnson will become the presenting sponsor of My Cause My Cleats and will debut its monthly Healthcare Hero initiative during the 2025 season.

“The Jets are honored to team up with Johnson & Johnson to recognize healthcare workers in our community that put in countless hours to protect all of us,” said Jeff Fernandez, Jets Senior Vice President of Business Development + Ventures. “Through this meaningful sponsorship, we will be able to promote the importance of early screenings for critical illnesses, while showcasing the value in healthier lifestyle habits and then extending the awareness of health issues to Jets players’ personal support of the My Cause My Cleats program.”

Through this sponsorship, the Jets and Johnson & Johnson will be able to communicate the importance of looking after your health and highlight the vital role of healthcare workers through new and engaging mediums. As the presenting sponsor of the Jets “My Cause My Cleats” initiative, Johnson & Johnson will amplify and highlight players’ chosen causes and custom cleats through various media channels, leading up to the game against the Falcons on Nov. 30.

The sponsorship kicked off by launching a “Stories of Strength” PSA campaign, where Jets linebacker Quincy Williams informed fans about the importance of early and frequent cancer screenings. The PSAs will be distributed across both Jets and Johnson & Johnson’s digital media platforms. To watch the Quincy Williams’ PSA about cancer screenings, please click here.

In addition, the Jets will also recognize a local healthcare worker each month during the NFL season as a “Healthcare Hero”. This new initiative will showcase the lifesaving work of healthcare workers by honoring them as community heroes with an in-game recognition at MetLife Stadium. The chosen healthcare worker will be featured throughout articles and digital content about their dedication to the community and their careers on NewYorkJets.com and the team’s various social media channels.

The Jets will continue to build awareness about healthcare with Johnson & Johnson exclusive signage throughout MetLife Stadium during Jets home games. They will also be featured on “Protect Your Health” messaging during defensive redzone stands on the MetLife Stadium videoboards.

Find out more about these and other programs sponsored by Johnson & Johnson at www.nyjets.com.

AKTIV Against Cancer Honors Peter Kirk and Ethan Zohn at annual benefit Oct. 28 in NYC

AKTIV Against Cancer, the organization co-founded by legendary runner Grete Waitz, and Helle Aanesen, announced today that Healthcare entrepreneur and cancer survivor Peter Kirk, and entrepreneur, philanthropist and veteran athlete Ethan Zohn will be this year’s honorees at the eleventh annual awards dinner, which will take place at the New York Athletic Club on October 28, the week prior to the 2025 TCS New York City Marathon. The event has generated over $750,000 in donations in the first ten years it has been held.

“As we start our second decade, we could not think of a better pair to honor than Peter and Ethan this year,” Aanesen said. “Their entrepreneurial spirit, grit, empathy, determination to succeed and most importantly connection to our cause of exercise and cancer embody everything that AKTIV Against Cancer stands for, and we are so excited they have both chosen to join a group of honorees from our first ten years.”

Peter Kirk is a husband, father, cancer survivor, CEO of Sermo and founder of the charitable organization Be Your Possible. Under Peter’s leadership over the past 25 years, Sermo has been turning physician experience, expertise, and observations into actionable business insights that benefit pharmaceutical companies, healthcare partners, and the medical community at large.

Diagnosed at the height of the pandemic with Acute Leukemia (AML) as well as double lung pneumonia, Peter received a life-saving stem cell bone marrow transplant 8 months after diagnosis, in June 2021 at Memorial Sloan Kettering Cancer Center (MSK). When Peter crossed the finish line of the New York City Marathon five months post-transplant, he knew that his life’s work had only just begun. It’s now Peter’s mission to raise money for medical research – an integral part of improving patient outcomes – and empower and inspire others along the way. Be Your Possible’s flagship event is the annual Run for Research, hosted by Peter and attracting thousands of HCPs and others globally to hit the ground running to unlock money for medical advancement. Since its inception, Run for Research has donated $1M+ to more than 50 medical research organizations. Peter has also committed to running 1,000 half marathons by the 10th anniversary of his life-saving blood stem cell transplant to raise $1,000,000 for research at MSK, creating a movement to inspire others to live up to their greatest potential – whatever that may be.

Wizards Tip Off Season with Special ‘529 Plan,’ Multiple Promotions

The Washington Wizards announced today the launch of the “Wizards 529” season ticket plan for the upcoming 2025-26 NBA season. This limited-quantity package offers fans full access to all 41 home games for just $529 – less than $13 per game. Designed as an innovative and affordable season ticket option, the “529 Plan” includes reserved seating in select value sections, along with early access to marquee matchups, exclusive fan events, and loyalty incentives.

Inspired by both the Wizards’ youth movement and the widely recognized 529 college savings plan, the “529 Plan” encourages fans to invest in the future of D.C. basketball. Tailored for first-time season ticket buyers, students, families, and young professionals, the package offers an accessible and affordable long-term way to witness the next era of the Wizards, and the growth of the game in the nation’s capital firsthand.

“Our Basketball leadership is building a talented roster for the future, and we want our fans to be part of that journey,” said Hunter Lochmann, Monumental Sports and Entertainment Chief Marketing Officer. “Just like a 529 savings plan, this ticket package is all about smart investing – in this case, investing in the future of D.C. basketball.”

In addition, the Wizards’ College Series and Student Rush ticket packages are returning for the 2025-26 season. The College Series features a 10-game lineup highlighted by UNC, UVA, UMD, and Pittsburgh, and purchases include a limited edition, co-branded school and Wizards Hawaiian shirt, while supplies last. Student Rush presented by Chick-fil-A, will be offered for select home games throughout the season, with tickets starting at just $15. Students will also receive a Chick-fil-A meal voucher with their purchase.

Washington will also have custom player designed giveaways. On Nov. 25, the first 10,000 fans in attendance will receive pajama pants designed by guard Bub Carrington. Fans can also take home a City Edition themed hat designed by second-year guard AJ Johnson on Feb. 3.

The Wizards will also celebrate SpongeBob SquarePants night on Sunday, Jan. 4, with the first 10,000 fans in attendance taking home a co-branded Wizards x SpongeBob SquarePants hat. Fans can also upgrade their experience and purchase a special ticket package that includes a SpongeBob SquarePants basketball jersey.

This season, the Wizards will host a variety of theme nights. For the second consecutive season, Washington will host Hoops & Hounds Night presented by Brandywine Valley SPCA on Feb. 22, inviting fans and their dog to watch the Wizards vs. Hornets matchup at Capital One Arena. In addition, the SPCA will be on the concourse with dogs available for adoption. Further details will be announced later in the season.

The team will also celebrate Wizards alum John Wall with a special celebration during the season. The night will serve as a celebration of Wall’s retirement from the NBA, his remarkable career with the team, and his contributions to the Wizards and the D.C. community. Full details will be announced at a later date.

The popular Friday Night Concert Series presented by Sprite will return for the 10th season. Artists and details will be announced in the coming weeks.

To view the complete giveaway schedule and purchase a special ticket offer, fans can visit washingtonwizards.com/promotions.

49ers, Texans, Seahawks Take To The Stairs This Weekend In 4th Annual Coach Knapp Stair Climb

The Coach Knapp Memorial Fund, named in honor of veteran NFL assistant coach Greg Knapp, dedicated to educating drivers on the dangers of distracted driving, reduce the number of distracted driving related deaths, and promote distracted driving awareness reform, will return to both Levi’s Stadium this Sunday as the San Francsico 49ers meet the Atlanta Falcons, and Monday night at Lumen Field, when the Houston Texans and Seattle Seahawks will stage a joint run prior to their matchups as the latest participants in the fourth season of the “Coach Knapp Stair Climb.”

This year’s initiative started during the preseason led by Ripon College, Lenoir-Rhyne University and the Los Angeles Rams, followed by the Green Bay Packers who climbed the Lambeau Field steps prior to their week 1 matchup. Over 500 coaches, players and staff will be participating in various forms on game days.

The fund, which has raised over $300,000 to date already, was created by Greg’s wife, Charlotte, and close friend and agent, the late Jeff Sperbeck, to honor the legacy of Greg Knapp who tragically passed away in July 2021 after being hit by a distracted driver while he was bicycling. Coach Knapp was known for climbing the stadium stairs before every single NFL game he coached over his 25 season career. All will be tagged #knappstairclimb on social platforms.

In honor of Coach Knapp, NFL coaches, players, executives and alumni will participate in raising funds and awareness at each NFL stadium prior to team warm ups. Teams confirmed to participate in the stair climb include: the Packers, Rams, Commanders, Falcons, Dolphins, Texans, Seahawks and 49ers as well as Fordham University, Syracuse University, Sacramento State, San Jose State, The University of Houston, Lenoir-Rhyne University and Ripon College. Additional participants will be announced in the coming weeks.

At the time of his passing, Knapp was recently named Passing Game Coordinator of the New York Jets under then head coach Robert Saleh, after serving as an assistant coach for over a quarter of a century with the Atlanta Falcons, Denver Broncos, Oakland (now Las Vegas) Raiders, Houston Texans, Seattle Seahawks and San Francisco 49ers. Known as a “quarterback whisperer,” Greg coached some of the greatest quarterbacks in NFL history helping chart the careers of many young athletes with kindness, humor and trust.

Fans, athletes, and coaches at any level can also participate wherever is most convenient to them across the country, such as apartment building stairs or a high school sports stadium. Images will be shared on various social channels.

To learn more on how you can get involved, details can be found at https://www.knappmemorial.org/stairclimb

New York Jets Unveil Exclusive Collaboration with Trapstar London x Mitchell & Ness

The New York Jets have announced the launch of an exclusive capsule collaboration with Trapstar London, in partnership with Mitchell & Ness, to mark the team’s return to the UK capital for the 2025 London games.

Exclusively available to fans in London, the limited-edition range celebrates the Jets deepening sense of connection with London and the wider UK market. 

The collection features a host of limited-edition items, including jackets, fashion tops, t shirts, fleece hoodies and caps. The green, white and black range brings together the iconography of the Jets and Trapstar London in typical bold and dramatic style.

It will officially go on sale at the NFL Shop, Oxford Street on Friday, Oct. 10, with members of the Jets’ official international membership club, New York Jets FC, granted early access. It will then be available at Touchdown Tailgate, the fan experience taking place at Vinegar Yard on Saturday, Oct. 11, plus on gameday at the Tottenham Hotspur Stadium.

“To be able to work with a UK brand such as Trapstar London is a huge honour, coupled with the Authentic quality of Mitchell & Ness we are incredibly proud of how we have been able to bring this capsule collection to life,” said Chris Pierce, New York Jets VP, Fan Commerce. “Our aim was to mark our game in London with a truly unique collection, and we are incredibly excited to see how our UK fans react in London.”

The Jets will take on the Denver Broncos on Sunday, Oct. 12, at the Tottenham Hotspur Stadium. The game represents the Jets fourth visit to London, but their first as a designated team, meaning fans can also expect the famous energy and buzz of a Jets home game as the team brings its MetLife gameday experience to London.

The team will also be building excitement for the matchup throughout the week leading up to the game with a host of exciting events and activations planned across London. Fans can keep updated on the latest news by visiting www.nyjetsinternational.com or by following the team on social platforms, @NYJetsinUKandIE on X and @newyorkjetsinuk on Instagram.

For photos of the exclusive capsule collection between the New York Jets and Trapstar London, please click here. 

New York Jets Announce Slew of UK-Based Partnerships for First-Ever London Home Game

Prior to the team’s game in London against the Broncos, the New York Jets have announced three new exciting United Kingdom-based partnerships with Helix Wireless, Hershey’s, and Topman. The team’s newest international sponsors will be joined in market by existing partners: Avery Dennison, Choose NJ, Nike, and Visa, bringing an extensive lineup of activations and programming that can be enjoyed by fans the week leading into their game at Tottenham Hotspur Stadium in London on Oct. 12. 
 

“We’re proud to expand our partnership with Helix Wireless as they join us in London, building on their impactful presence in the U.S.,” said Jeff Fernandez, Senior Vice President of Business Development + Ventures for the New York Jets. “Alongside Hershey’s and Topman, and in collaboration with our existing global partners, this dynamic lineup will deliver an unforgettable week of fan engagement and celebration leading into our game at Tottenham Hotspur Stadium.”

Helix Wireless will join the Jets across the pond as the presenting partner of Touchdown Tailgate, an all-encompassing fan experience full of activations, giveaways, games, food, music, and merchandise at Vinegar Yard on Saturday, Oct. 11. 

  • Helix Wireless will be visible on player uniforms with a Practice Jersey Patch, which will be worn throughout the week at the team’s training grounds 
  • Showcased at Tottenham Hotspur Stadium with exclusive videoboard features. 
  • Helix Wireless is also a US market partner.

Hershey’s and Topman will also be a part of the Jets UK sponsorship lineup as supporting partners of Touchdown Tailgate. 

  • Hershey’s will host an activation consisting of Reese’s-themed games, prizes, and product giveaways. 
  • Topman will be rolling out a Green Carpet and double-decker bus at Touchdown Tailgate, where fans can take part in a one-of-a-kind photo opportunity. 
  • Both partners will be highlighted on the team’s social media channels.

As a part of its continuing partnership with the New York Jets, Nike will join Hershey’s and Topman as supporting partners of Touchdown Tailgate. 

  • Nike will host a live customization activation where a local artist will paint one-of-a-kind Jets pieces on Nike Air Force 1s, which will be raffled off to lucky winners during NYJ events. 
  • Nike will provide championship rings to three-time Jets NFL Girls Flag League champions Ealing Fields. The rings will be presented to the team by Jets Legends at Touchdown Tailgate, before they are honored on-field at Tottenham Hotspur Stadium during the Jets game against the Broncos the next day. 

JETS WATCH PARTIES


Avery Dennison will serve as the presenting partner of all New York Jets watch parties throughout London. 

  • The first watch party will take place on Oct. 5 during the Jets matchup against the Cowboys at The Bierkeller Liverpool. Jets Legend Erik Coleman is set to make a guest appearance at the event in Liverpool. 
  • The second watch party will be held when the Jets take on the Broncos on Sunday, Oct. 12, at Jets Pub at Greenwood for fans without tickets to Tottenham Hotspur Stadium. 
  • Additionally, Avery Dennison will be sponsoring a rally towels giveaway for all fans at both watch parties and Touchdown Tailgate on Oct. 11. 

N17-JETS FAN ZONE AT TOTTENHAM HOTSPUR STADIUM
 

Inside the N17-Jets Fan Zone, a designated activation area that mimics the gameday and tailgating experience from Jets gamedays at MetLife Stadium, Choose New Jersey will be hosting the Jets Field Goal Kick Challenge. The brand-new activation will give fans a chance to test their luck and attempt a field goal just like the pros will do inside the stadium. 

FAN GIVE AWAY 
 

On gameday, Visa will be sponsoring a Flag Fan Giveaway for all attendees. Each section of the stadium will be given either a green or white flag, creating a sea of color within the venue. 
 

ADDITIONAL INFORMATION
 

The Jets were awarded international marketing rights to the UK in 2022 and were recently awarded rights into Ireland in 2024 as part of the NFL’s Global Marketing Program. 

For more information about partnerships, events, and programming leading to the Jets game against the Broncos in London, please visit nyjetsinternational.com or follow the team on X or Instagram.