Category Archives: Major Sports

New York Jets to Collaborate with Johnson & Johnson to Promote Better Health in the Community

The New York Jets have agreed to a multi-year sponsorship with Johnson & Johnson to promote better health to Jets fans, making them the team’s Official Medical Innovation Sponsor. Johnson & Johnson will become the presenting sponsor of My Cause My Cleats and will debut its monthly Healthcare Hero initiative during the 2025 season.

“The Jets are honored to team up with Johnson & Johnson to recognize healthcare workers in our community that put in countless hours to protect all of us,” said Jeff Fernandez, Jets Senior Vice President of Business Development + Ventures. “Through this meaningful sponsorship, we will be able to promote the importance of early screenings for critical illnesses, while showcasing the value in healthier lifestyle habits and then extending the awareness of health issues to Jets players’ personal support of the My Cause My Cleats program.”

Through this sponsorship, the Jets and Johnson & Johnson will be able to communicate the importance of looking after your health and highlight the vital role of healthcare workers through new and engaging mediums. As the presenting sponsor of the Jets “My Cause My Cleats” initiative, Johnson & Johnson will amplify and highlight players’ chosen causes and custom cleats through various media channels, leading up to the game against the Falcons on Nov. 30.

The sponsorship kicked off by launching a “Stories of Strength” PSA campaign, where Jets linebacker Quincy Williams informed fans about the importance of early and frequent cancer screenings. The PSAs will be distributed across both Jets and Johnson & Johnson’s digital media platforms. To watch the Quincy Williams’ PSA about cancer screenings, please click here.

In addition, the Jets will also recognize a local healthcare worker each month during the NFL season as a “Healthcare Hero”. This new initiative will showcase the lifesaving work of healthcare workers by honoring them as community heroes with an in-game recognition at MetLife Stadium. The chosen healthcare worker will be featured throughout articles and digital content about their dedication to the community and their careers on NewYorkJets.com and the team’s various social media channels.

The Jets will continue to build awareness about healthcare with Johnson & Johnson exclusive signage throughout MetLife Stadium during Jets home games. They will also be featured on “Protect Your Health” messaging during defensive redzone stands on the MetLife Stadium videoboards.

Find out more about these and other programs sponsored by Johnson & Johnson at www.nyjets.com.

AKTIV Against Cancer Honors Peter Kirk and Ethan Zohn at annual benefit Oct. 28 in NYC

AKTIV Against Cancer, the organization co-founded by legendary runner Grete Waitz, and Helle Aanesen, announced today that Healthcare entrepreneur and cancer survivor Peter Kirk, and entrepreneur, philanthropist and veteran athlete Ethan Zohn will be this year’s honorees at the eleventh annual awards dinner, which will take place at the New York Athletic Club on October 28, the week prior to the 2025 TCS New York City Marathon. The event has generated over $750,000 in donations in the first ten years it has been held.

“As we start our second decade, we could not think of a better pair to honor than Peter and Ethan this year,” Aanesen said. “Their entrepreneurial spirit, grit, empathy, determination to succeed and most importantly connection to our cause of exercise and cancer embody everything that AKTIV Against Cancer stands for, and we are so excited they have both chosen to join a group of honorees from our first ten years.”

Peter Kirk is a husband, father, cancer survivor, CEO of Sermo and founder of the charitable organization Be Your Possible. Under Peter’s leadership over the past 25 years, Sermo has been turning physician experience, expertise, and observations into actionable business insights that benefit pharmaceutical companies, healthcare partners, and the medical community at large.

Diagnosed at the height of the pandemic with Acute Leukemia (AML) as well as double lung pneumonia, Peter received a life-saving stem cell bone marrow transplant 8 months after diagnosis, in June 2021 at Memorial Sloan Kettering Cancer Center (MSK). When Peter crossed the finish line of the New York City Marathon five months post-transplant, he knew that his life’s work had only just begun. It’s now Peter’s mission to raise money for medical research – an integral part of improving patient outcomes – and empower and inspire others along the way. Be Your Possible’s flagship event is the annual Run for Research, hosted by Peter and attracting thousands of HCPs and others globally to hit the ground running to unlock money for medical advancement. Since its inception, Run for Research has donated $1M+ to more than 50 medical research organizations. Peter has also committed to running 1,000 half marathons by the 10th anniversary of his life-saving blood stem cell transplant to raise $1,000,000 for research at MSK, creating a movement to inspire others to live up to their greatest potential – whatever that may be.

Wizards Tip Off Season with Special ‘529 Plan,’ Multiple Promotions

The Washington Wizards announced today the launch of the “Wizards 529” season ticket plan for the upcoming 2025-26 NBA season. This limited-quantity package offers fans full access to all 41 home games for just $529 – less than $13 per game. Designed as an innovative and affordable season ticket option, the “529 Plan” includes reserved seating in select value sections, along with early access to marquee matchups, exclusive fan events, and loyalty incentives.

Inspired by both the Wizards’ youth movement and the widely recognized 529 college savings plan, the “529 Plan” encourages fans to invest in the future of D.C. basketball. Tailored for first-time season ticket buyers, students, families, and young professionals, the package offers an accessible and affordable long-term way to witness the next era of the Wizards, and the growth of the game in the nation’s capital firsthand.

“Our Basketball leadership is building a talented roster for the future, and we want our fans to be part of that journey,” said Hunter Lochmann, Monumental Sports and Entertainment Chief Marketing Officer. “Just like a 529 savings plan, this ticket package is all about smart investing – in this case, investing in the future of D.C. basketball.”

In addition, the Wizards’ College Series and Student Rush ticket packages are returning for the 2025-26 season. The College Series features a 10-game lineup highlighted by UNC, UVA, UMD, and Pittsburgh, and purchases include a limited edition, co-branded school and Wizards Hawaiian shirt, while supplies last. Student Rush presented by Chick-fil-A, will be offered for select home games throughout the season, with tickets starting at just $15. Students will also receive a Chick-fil-A meal voucher with their purchase.

Washington will also have custom player designed giveaways. On Nov. 25, the first 10,000 fans in attendance will receive pajama pants designed by guard Bub Carrington. Fans can also take home a City Edition themed hat designed by second-year guard AJ Johnson on Feb. 3.

The Wizards will also celebrate SpongeBob SquarePants night on Sunday, Jan. 4, with the first 10,000 fans in attendance taking home a co-branded Wizards x SpongeBob SquarePants hat. Fans can also upgrade their experience and purchase a special ticket package that includes a SpongeBob SquarePants basketball jersey.

This season, the Wizards will host a variety of theme nights. For the second consecutive season, Washington will host Hoops & Hounds Night presented by Brandywine Valley SPCA on Feb. 22, inviting fans and their dog to watch the Wizards vs. Hornets matchup at Capital One Arena. In addition, the SPCA will be on the concourse with dogs available for adoption. Further details will be announced later in the season.

The team will also celebrate Wizards alum John Wall with a special celebration during the season. The night will serve as a celebration of Wall’s retirement from the NBA, his remarkable career with the team, and his contributions to the Wizards and the D.C. community. Full details will be announced at a later date.

The popular Friday Night Concert Series presented by Sprite will return for the 10th season. Artists and details will be announced in the coming weeks.

To view the complete giveaway schedule and purchase a special ticket offer, fans can visit washingtonwizards.com/promotions.

49ers, Texans, Seahawks Take To The Stairs This Weekend In 4th Annual Coach Knapp Stair Climb

The Coach Knapp Memorial Fund, named in honor of veteran NFL assistant coach Greg Knapp, dedicated to educating drivers on the dangers of distracted driving, reduce the number of distracted driving related deaths, and promote distracted driving awareness reform, will return to both Levi’s Stadium this Sunday as the San Francsico 49ers meet the Atlanta Falcons, and Monday night at Lumen Field, when the Houston Texans and Seattle Seahawks will stage a joint run prior to their matchups as the latest participants in the fourth season of the “Coach Knapp Stair Climb.”

This year’s initiative started during the preseason led by Ripon College, Lenoir-Rhyne University and the Los Angeles Rams, followed by the Green Bay Packers who climbed the Lambeau Field steps prior to their week 1 matchup. Over 500 coaches, players and staff will be participating in various forms on game days.

The fund, which has raised over $300,000 to date already, was created by Greg’s wife, Charlotte, and close friend and agent, the late Jeff Sperbeck, to honor the legacy of Greg Knapp who tragically passed away in July 2021 after being hit by a distracted driver while he was bicycling. Coach Knapp was known for climbing the stadium stairs before every single NFL game he coached over his 25 season career. All will be tagged #knappstairclimb on social platforms.

In honor of Coach Knapp, NFL coaches, players, executives and alumni will participate in raising funds and awareness at each NFL stadium prior to team warm ups. Teams confirmed to participate in the stair climb include: the Packers, Rams, Commanders, Falcons, Dolphins, Texans, Seahawks and 49ers as well as Fordham University, Syracuse University, Sacramento State, San Jose State, The University of Houston, Lenoir-Rhyne University and Ripon College. Additional participants will be announced in the coming weeks.

At the time of his passing, Knapp was recently named Passing Game Coordinator of the New York Jets under then head coach Robert Saleh, after serving as an assistant coach for over a quarter of a century with the Atlanta Falcons, Denver Broncos, Oakland (now Las Vegas) Raiders, Houston Texans, Seattle Seahawks and San Francisco 49ers. Known as a “quarterback whisperer,” Greg coached some of the greatest quarterbacks in NFL history helping chart the careers of many young athletes with kindness, humor and trust.

Fans, athletes, and coaches at any level can also participate wherever is most convenient to them across the country, such as apartment building stairs or a high school sports stadium. Images will be shared on various social channels.

To learn more on how you can get involved, details can be found at https://www.knappmemorial.org/stairclimb

New York Jets Unveil Exclusive Collaboration with Trapstar London x Mitchell & Ness

The New York Jets have announced the launch of an exclusive capsule collaboration with Trapstar London, in partnership with Mitchell & Ness, to mark the team’s return to the UK capital for the 2025 London games.

Exclusively available to fans in London, the limited-edition range celebrates the Jets deepening sense of connection with London and the wider UK market. 

The collection features a host of limited-edition items, including jackets, fashion tops, t shirts, fleece hoodies and caps. The green, white and black range brings together the iconography of the Jets and Trapstar London in typical bold and dramatic style.

It will officially go on sale at the NFL Shop, Oxford Street on Friday, Oct. 10, with members of the Jets’ official international membership club, New York Jets FC, granted early access. It will then be available at Touchdown Tailgate, the fan experience taking place at Vinegar Yard on Saturday, Oct. 11, plus on gameday at the Tottenham Hotspur Stadium.

“To be able to work with a UK brand such as Trapstar London is a huge honour, coupled with the Authentic quality of Mitchell & Ness we are incredibly proud of how we have been able to bring this capsule collection to life,” said Chris Pierce, New York Jets VP, Fan Commerce. “Our aim was to mark our game in London with a truly unique collection, and we are incredibly excited to see how our UK fans react in London.”

The Jets will take on the Denver Broncos on Sunday, Oct. 12, at the Tottenham Hotspur Stadium. The game represents the Jets fourth visit to London, but their first as a designated team, meaning fans can also expect the famous energy and buzz of a Jets home game as the team brings its MetLife gameday experience to London.

The team will also be building excitement for the matchup throughout the week leading up to the game with a host of exciting events and activations planned across London. Fans can keep updated on the latest news by visiting www.nyjetsinternational.com or by following the team on social platforms, @NYJetsinUKandIE on X and @newyorkjetsinuk on Instagram.

For photos of the exclusive capsule collection between the New York Jets and Trapstar London, please click here. 

New York Jets Announce Slew of UK-Based Partnerships for First-Ever London Home Game

Prior to the team’s game in London against the Broncos, the New York Jets have announced three new exciting United Kingdom-based partnerships with Helix Wireless, Hershey’s, and Topman. The team’s newest international sponsors will be joined in market by existing partners: Avery Dennison, Choose NJ, Nike, and Visa, bringing an extensive lineup of activations and programming that can be enjoyed by fans the week leading into their game at Tottenham Hotspur Stadium in London on Oct. 12. 
 

“We’re proud to expand our partnership with Helix Wireless as they join us in London, building on their impactful presence in the U.S.,” said Jeff Fernandez, Senior Vice President of Business Development + Ventures for the New York Jets. “Alongside Hershey’s and Topman, and in collaboration with our existing global partners, this dynamic lineup will deliver an unforgettable week of fan engagement and celebration leading into our game at Tottenham Hotspur Stadium.”

Helix Wireless will join the Jets across the pond as the presenting partner of Touchdown Tailgate, an all-encompassing fan experience full of activations, giveaways, games, food, music, and merchandise at Vinegar Yard on Saturday, Oct. 11. 

  • Helix Wireless will be visible on player uniforms with a Practice Jersey Patch, which will be worn throughout the week at the team’s training grounds 
  • Showcased at Tottenham Hotspur Stadium with exclusive videoboard features. 
  • Helix Wireless is also a US market partner.

Hershey’s and Topman will also be a part of the Jets UK sponsorship lineup as supporting partners of Touchdown Tailgate. 

  • Hershey’s will host an activation consisting of Reese’s-themed games, prizes, and product giveaways. 
  • Topman will be rolling out a Green Carpet and double-decker bus at Touchdown Tailgate, where fans can take part in a one-of-a-kind photo opportunity. 
  • Both partners will be highlighted on the team’s social media channels.

As a part of its continuing partnership with the New York Jets, Nike will join Hershey’s and Topman as supporting partners of Touchdown Tailgate. 

  • Nike will host a live customization activation where a local artist will paint one-of-a-kind Jets pieces on Nike Air Force 1s, which will be raffled off to lucky winners during NYJ events. 
  • Nike will provide championship rings to three-time Jets NFL Girls Flag League champions Ealing Fields. The rings will be presented to the team by Jets Legends at Touchdown Tailgate, before they are honored on-field at Tottenham Hotspur Stadium during the Jets game against the Broncos the next day. 

JETS WATCH PARTIES


Avery Dennison will serve as the presenting partner of all New York Jets watch parties throughout London. 

  • The first watch party will take place on Oct. 5 during the Jets matchup against the Cowboys at The Bierkeller Liverpool. Jets Legend Erik Coleman is set to make a guest appearance at the event in Liverpool. 
  • The second watch party will be held when the Jets take on the Broncos on Sunday, Oct. 12, at Jets Pub at Greenwood for fans without tickets to Tottenham Hotspur Stadium. 
  • Additionally, Avery Dennison will be sponsoring a rally towels giveaway for all fans at both watch parties and Touchdown Tailgate on Oct. 11. 

N17-JETS FAN ZONE AT TOTTENHAM HOTSPUR STADIUM
 

Inside the N17-Jets Fan Zone, a designated activation area that mimics the gameday and tailgating experience from Jets gamedays at MetLife Stadium, Choose New Jersey will be hosting the Jets Field Goal Kick Challenge. The brand-new activation will give fans a chance to test their luck and attempt a field goal just like the pros will do inside the stadium. 

FAN GIVE AWAY 
 

On gameday, Visa will be sponsoring a Flag Fan Giveaway for all attendees. Each section of the stadium will be given either a green or white flag, creating a sea of color within the venue. 
 

ADDITIONAL INFORMATION
 

The Jets were awarded international marketing rights to the UK in 2022 and were recently awarded rights into Ireland in 2024 as part of the NFL’s Global Marketing Program. 

For more information about partnerships, events, and programming leading to the Jets game against the Broncos in London, please visit nyjetsinternational.com or follow the team on X or Instagram.

Washington Commanders, Atlanta Falcons Team Up This Weekend For Fourth Annual Coach Knapp Stair Climb Campaign

The Coach Knapp Memorial Fund, named in honor of veteran NFL assistant coach Greg Knapp, dedicated to educating drivers on the dangers of distracted driving, reduce the number of distracted driving related deaths, and promote distracted driving awareness reform, will return to Atlanta Sunday as both the Washington Commanders and the Atlanta Falcons will run the Mercedes Benz Stadium stairs prior to their matchup as the latest participants in the fourth season of the “Coach Knapp Stair Climb.” The two teams will also be joined by the Atlanta chapter of Students Against Drunk Driving (SADD) for the climb.

“Knapper was not only a great coach who I had the pleasure of working with on multiple teams, he was a great mentor to all of his QBs, many rising coaches and touched the lives of all that knew him. He is the definition of a great teammate and to this day, I run the stairs before games since doing it with him years ago,” said Commanders Head Coach Dan Quinn. “The Commanders coaches and staff are pumped to join the Falcons for the climb once again this year. We dedicate this day to Greg and the Coach Knapp Memorial Fund. We look forward to continuing to raise money and awareness to combat distracted driving and honor his life in such a meaningful and impactful way.”

This year’s initiative started during the preseason led by Ripon College, Lenoir-Rhyne University and the Los Angeles Rams, followed by the Green Bay Packers who climbed the Lambeau Field steps prior to their week 1 matchup. Over 500 coaches, players and staff will be participating in various forms on game days.

The fund, which has raised over $300,000 to date already, was created by Greg’s wife, Charlotte, and close friend and agent, the late Jeff Sperbeck, to honor the legacy of Greg Knapp who tragically passed away in July 2021 after being hit by a distracted driver while he was bicycling. Coach Knapp was known for climbing the stadium stairs before every single NFL game he coached over his 25 season career. All will be tagged #knappstairclimb on social platforms.

In honor of Coach Knapp, NFL coaches, players, executives and alumni will participate in raising funds and awareness at each NFL stadium prior to team warm ups. Teams confirmed to participate in the stair climb include: the Packers, Rams, Commanders, Falcons, Dolphins and 49ers as well as Fordham University, Syracuse University, Sacramento State, San Jose State, The University of Houston, Lenoir-Rhyne University and Ripon College. Additional participants will be announced in the coming weeks.

At the time of his passing, Knapp was recently named Passing Game Coordinator of the New York Jets under head coach Robert Saleh, after serving as an assistant coach for over a quarter of a century with the Atlanta Falcons, Denver Broncos, Oakland (now Las Vegas) Raiders, Houston Texans, Seattle Seahawks and San Francisco 49ers. Known as a “quarterback whisperer,” Greg coached some of the greatest quarterbacks in NFL history helping chart the careers of many young athletes with kindness, humor and trust.

Fans, athletes, and coaches at any level can also participate wherever is most convenient to them across the country, such as apartment building stairs or a high school sports stadium. Images will be shared on various social channels.

To learn more on how you can get involved, details can be found at https://www.knappmemorial.org/stairclimb

ShotTracker Announces Expansion Into Division 2 and Division 3 Schools and Update on Latest NCAA Partnerships

ShotTracker, the revolutionary AI-powered sports analytics platform transforming how teams capture and visualize performance data, today unveiled a comprehensive platform designed to engage with the added technological and data needs for Division 2 and Division 3 men’s and women’s basketball programs, the first time the company’s modified tech on the bench platforms will be available to schools outside Division 1, as well as their latest renewals and additions of partner schools.

‘We spent the late spring and summer in the field, listening and learning not just from our wide range of partner schools, but from basketball professionals and technologists who continue to help programs and individuals find an edge for success.  What came out was a growing need for schools outside of Division I to enhance their technology in cost-efficient ways that still helped them develop and recruit, and our announcement today for those programs is also reflective of that time. While schools below D1 have their own special needs, those coaches yearning for ways to improve are no less strong or less competitive, and we are excited to roll out this offering for those set of potential new partners as well,” said Davyeon Ross, Co-Founder and President of ShotTracker. “In addition to this special version of their products to Division 2 and 3 men’s and women’s programs for the first time, ShotTracker continues to expand its relationships across the NCAA.  These new and enhanced partnerships are the result of all that time of reflection and development.”  

Among the latest returning and new schools to expand the roster of ShotTracker partnerships include: the LSU, Indiana University, Murray State University, UNC Charlotte men’s programs and Brigham Young University, UNC Charlotte, Murray State University, University of Colorado, St. Bonaventure and UCLA women’s program. All of which will be adding various elements of the ShotTracker offerings with Helix, Hype, Scout or Pulse systems, or upgrading their initial partnerships. 

This news follows ShotTracker’s continued growth in 2025. That includes enhanced work with the 2025 Phillips 66 Big 12 Men’s and Women’s Basketball Championships and one of the largest expansions in recent company history as well as the July addition of FanThreeSixty as a new strategic partner.   That expansion brings the number of ShotTracker partner schools to nearly sixty, with more coming later this year.

Caldwell University Athletics To Once Again Produce Bilingual Broadcast To Celebrate Hispanic Heritage Month September 24

Returning after a successful first year in 2024, the Caldwell University Athletics department will produce a bilingual broadcast of the women’s soccer contest vs. the University of Bridgeport on Wednesday, September 24, at 4 p.m., live streamed on the CACC Network. Play-by-play announcer Trevor Spinelli ’25 will be joined by graduate men’s soccer standout Jorge Gutierrez (Zaragoza, España), who will provide color commentary in both English and Spanish.

The game, available for free on Caldwell’s channel on the CACC Network, represents a significant portion of the department’s celebration of National Hispanic Heritage Month, which begins Sept. 15 and continues until Oct. 15. Hispanic Heritage Month recognizes and honors the histories, cultures, and peoples that make up the varied, powerful, and beautiful Latinx/e communities throughout our nation.

Gutierrez, a top defender on the Caldwell squad, will help guide English and Spanish-language viewers through the contest, which will pit two teams with numerous players of Hispanic descent.

Caldwell, the 2024 CACC runners up, is 1-0-1 to date and opens CACC play today vs. Dominican at 3:30 p.m. at Caldwell Athletic Field.

American Association Partners with LingoPal to Broadcast Miles Wolff Cup Final Games in Multiple Languages

The American Association of Professional Baseball (AAPB) today announced a groundbreaking partnership with LingoPal to broadcast the 2025 Miles Wolff Cup Final games in Spanish, Hindi, and Japanese, in addition to the league’s traditional English coverage.

Fans worldwide can tune in live on YouTube to experience the excitement of the AAPB Miles Wolff Cup Final in their preferred language. This initiative reinforces the AAPB’s commitment to growing baseball’s reach globally, innovation, and ensuring its championship is welcoming and accessible to diverse audiences.

“Baseball is a global sport, and the Miles Wolff Cup Final should be enjoyed by fans everywhere without language being a barrier,” said Joshua Schaub, Commissioner of the American Association of Professional Baseball. “Partnering with LingoPal allows us to connect with international fans in an entirely new way, amplifying the energy of our championship while honoring language and cultural diversity.” The multilingual broadcasts will be available for free through the American Association’s official platform aabaseball.tv, with live commentary delivered in each of the selected languages. More platforms may be added throughout the series. Schedules, links, and supplemental coverage updates will be shared on the league’s website and through its social channels.

Harlem Globetrotters Unveil Dynamic New Uniform Looks For The 2026 100th Anniversary Tour

The World-Famous, Harlem Globetrotters today unveiled a new uniform series for their Centennial season, three distinct red, white and blue uniforms designed by celebrated sports designer, Jeff Hamilton, which will tie elements of the tour today to the vast history and legacy of the team. The three uniforms will debut at Madison Square Garden on Sunday, December 14 and then will continue on a daily alternating cadence throughout the 2026 Global Tour season.

“From the Chicago streets to arenas in over 125+ countries, the Harlem Globetrotters have been donning the Red, White & Blue for 100 straight years, turning every jersey into a badge of swagger, showmanship, and history,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “Jeff Hamilton has taken all aspects of that legacy and developed a series of three unique looks that each tell their own piece of our history, and we are looking forward to seeing how fans old and new enjoy our Centennial look as part of a newly reimagined Globetrotter experience around the world.”

‘The Globetrotters challenged us to come up with a look that could not just embody their history, but would tell a vibrant and literally colorful story of their present and their future for fans around the world,’ said Hamilton. “We think these three uniforms, the first of several fashion collaborations we will be working on for the Centennial, help achieve those goals, and will be part of the must have of any basketball fan of any age in 2026 and beyond.”

The three bold designs will each feature Red, White and Blue as base colors, as well as the five stars that help define Globetrotters history, and are also featured in the team’s Centennial logo. Those five stars are an homage to the original five members of the Globetrotters, Walter ‘Toots’ Wright, Byron ‘Fat’ Long, Willis ‘Kid’ Oliver, Andy Washington, and Al ‘Runt’ Pullins.

The three designs will be:

The White Uniform- “The World-Famous Edition”

For 100 years, the Harlem Globetrotters have been recognized around the globe as the World-Famous icons of basketball entertainment. This jersey celebrates that unmistakable identity — a symbol of showmanship, style, and a name known in every corner of the world.

The Red Uniform- “The Tour Edition”

Since 1926, the Harlem Globetrotters have toured around the world, bringing their game to fans in 125+ countries. This jersey represents the heartbeat of the tour — the miles traveled, the arenas packed with cheers, and the generations of fans, both lifelong and new, who make every stop unforgettable.

The Blue Uniform- “The Ambassador Edition”

Inspired by the Globetrotters’ legacy as true Goodwill Ambassadors, this jersey reflects the team’s mission to bring smiles, connection, and unforgettable moments to communities worldwide. Carrying that mission forward, it honors a legacy of inspiring the next generation wherever the game is played.

The uniforms will be produced by Exxact Sports of New Jersey– the uniform manufacturer and official partner of the Harlem Globetrotters and The Washington Generals, and as part of their work, the Exxact Sports logo will appear as a patch on the front of the jersey.

The North American leg of the tour officially begins Sunday, December 14 at Madison Square Garden with the tour continuing throughout spring 2026. International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in, winter 2026 and running through the remainder of the year.

Revered for their exceptional athleticism, basketball wizardry, and heartwarming interactions with fans of all ages, the current team of elite men and women in this year’s Centennial show will bring a fresh look of gravity-defying dunks and game-changing tricks as well as several never-before-seen elements as the Globetrotters take on their renowned rivals, The Washington Generals.

‘The Harlem Globetrotters 100 Year Tour’ Announce Dates And Cities For Their Upcoming Centennial

“The Harlem Globetrotters 100 Year Tour” announced the dates and cities today for their upcoming world-wide centennial tour beginning with a special event on Sunday December 14 at Madison Square Garden, with the full tour launching with games in Boston and Pittsburgh on Friday, December 26th and continuing on to 200+ domestic markets and over 125+ markets internationally.

Global tickets will be on sale for a newly reimagined show that will feature never-before- seen basketball excitement and special features integrated into the game for the Centennial season only. The Harlem Globetrotters Citi Pre-Sale Begins Tuesday, September 9, with venue and Ticketmaster pre-sale on Monday, September 15, followed by world-wide sale on Monday, September 22. Fans can request an early access code now at HarlemGlobetrotters.com.

“There are very few brands in any business, let alone sports, that cannot just withstand but grow over the course of 100 years, and the Harlem Globetrotters are on the top of that global list,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “We have challenged ourselves to make sure our business is evolving and reaching the audience wherever they are. And for this year’s tour we want to make sure that there’s something for everyone, from the families and fans that turn out in the thousands every year to those young people just experiencing the work our amazing and talented athletes are doing for the first time. The result will be a basketball and entertainment experience like no other, a literal once in a century event for all to enjoy.”

The team will debut their new 100-year jerseys designed by legendary fashion artist, Jeff Hamilton, honoring a century of global impact, as they face off against their longtime rivals, the Washington Generals. Fans can also expect all-new surprises like the Golden Basketball by Spalding®, epic pre-game Magic Pass experiences, a 100 Year Souvenir Ticket and many other new innovations for the “Ambassadors of Basketball.”

The current team of elite men and women, holders of an unprecedented 60+ Guinness World Records, including 18 set just last year, the most of any team in any sport, will bring a fresh look of gravity-defying dunks and game-changing tricks against their renowned rivals, The Washington Generals.

The North American leg of the tour, officially begins Sunday, December 14 with the tour continuing throughout spring 2026. International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico, and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in winter 2026 and running through the remainder of the year. Spalding continues its role as the official global ball partner of the Harlem Globetrotters.

Revered for their exceptional athleticism, basketball wizardry, and heartwarming interactions with fans of all ages, they will captivate audiences with never-before-seen tricks, fan engagement, and heartwarming moments that have become synonymous with the Harlem Globetrotters. Tour schedule and ticket purchase can be found HERE and directly on the Harlem Globetrotters website.

Citi cardmembers will have access to pre-sale tickets in select markets beginning September 9 – September 14. For complete presale details visit www.citientertainment.com

Green Bay Packers, L.A. Rams Amongst NFL and College Teams Kicking Off Fourth Annual Coach Knapp Stair Climb Campaign

The Coach Knapp Memorial Fund, named in honor of veteran NFL assistant coach Greg Knapp, dedicated to educating drivers on the dangers of distracted driving, reduce the number of distracted driving related deaths, and promote distracted driving awareness reform, today announced its return for a fourth season for this fall’s “Coach Knapp Stair Climb.” This coming weekend, the Green Bay Packers will open the regular season by taking on the Lambeau Field steps before their game with the Detroit Lions.

“Greg Knapp was an A+ human in every sense of the word. He was the kind of coach, colleague, and friend who made everyone around him better — not just on the field, but in life,” said Packers head coach Matt LaFleur. “The Knapp Stair Climb is a meaningful way for all of us in the football community to honor his legacy and the incredible person he was. This event serves as a powerful reminder of the legacy that Greg left behind.”

This year’s initiative started during the preseason led by Ripon College and the Los Angeles Rams. Over 500 coaches, players and staff will be participating in various forms on game days.

The fund, which has raised over $250,000 to date already, was created by Greg’s wife, Charlotte, and close friend and agent, the late Jeff Sperbeck, to honor the legacy of Greg Knapp who tragically passed away in July 2021 after being hit by a distracted driver while he was bicycling. Coach Knapp was known for climbing the stadium stairs before every single NFL game he coached over his 25 season career. All will be tagged #knappstairclimb on social platforms.

In honor of Coach Knapp, NFL coaches, players, executives and alumni will participate in raising funds and awareness at each NFL stadium prior to team warm ups. Teams confirmed to participate in the stair climb include: the Packers, Rams, Commanders, Falcons, Dolphins and 49ers as well as Sacramento State, Lenoir Rhyne and Ripon College. Additional participants will be announced in the coming weeks.

At the time of his passing, Knapp was recently named Passing Game Coordinator of the New York Jets under head coach Robert Saleh, after serving as an assistant coach for over a quarter of a century with the Atlanta Falcons, Denver Broncos, Oakland (now Las Vegas) Raiders, Houston Texans, Seattle Seahawks and San Francisco 49ers. Known as a “quarterback whisperer,” Greg coached some of the greatest quarterbacks in NFL history helping chart the careers of many young athletes with kindness, humor and trust.

Fans, athletes, and coaches at any level can also participate wherever is most convenient to them across the country, such as apartment building stairs or a high school sports stadium. Images will be shared on various social channels.

To learn more on how you can get involved, details can be found at https://www.knappmemorial.org/stairclimb

Unisom Teams Up with Football Legend Julian Edelman to Help Fantasy Football Fans Get a Better Night’s Rest

Just in time for fantasy football season, Unisom, the #1 doctor and pharmacist recommended over-the-counter nighttime sleep-aid brand, is partnering with three-time Super Bowl Champion, Super Bowl LIII MVP, and celebrated former Pro Football wide receiver Julian Edelman to help fans make sound draft picks that’ll keep them sound asleep all season long.

Introducing Sleeper Pickz presented by Unisom, a social media content series where Edelman gives dream draft advice by releasing his top, and under-the-radar, fantasy football picks he predicts are poised to perform this season. Drawing on his pro-level insight and sharp eye for talent, Edelman gives fans the winning edge without the late-night roster stress so they can rest easy while he does the picking.

“I know first hand the stress that fantasy football causes, leaving you tossing and turning all night long,” said Edelman. “That’s why I’m excited to partner with Unisom. Just like their SleepTabs help you fall asleep faster and stay asleep all night, I’m here to help fans rest easier by taking the guesswork out of their fantasy drafts, so they can wake up recharged and ready to dominate their league.”

This partnership supports Unisom’s broader mission to helping consumers discover the magic of sleep. “As a leader in the sleep-aid category, we are set out to ensure everyone has a good night’s rest,” said Nimit Bansal, Brand Lead, Personal Care & Sleep at Unisom. “Partnering with Julian Edelman, who knows what it takes to make game-winning picks, allows us to connect with football fans in a fun, relevant way–reinforcing that even during fantasy season, good sleep is a winning strategy. We believe the power of a magical night’s sleep leads to better performance, whether you’re setting your lineup or tackling a hectic week.”

Buffalo Tops Tampa Bay in Strat-O-Matic Football 2025 Season Simulation

Four runner-up finishes more than 30 years ago is as close as Buffalo has come to winning the football championship. But Western New York just might be celebrating its favorite team’s first title on February 8, as Strat-O-Matic (@strat-o-matic), the market leader in sports simulations, today revealed the results of its full simulation of the 2025 season. In the ultimate game, Buffalo (14-3, A.F.C # 1 playoff seed) defeated Tampa Bay (14-3, best record in the league), 27-13, for the franchise’s crowning moment.

Cincinnati quarterback Joe Burrow led the circuit in touchdowns (39, tied with Geno Smith of Las Vegas) and yards passing (4,855) to earn the league MVP honors in the simulation. Derrick Henry (1,811 yards) of Baltimore and Saquon Barkley (19 touchdowns) of Philadelphia were among the top runners, while Las Vegas’s Brock Bowers paced in receptions (137) and touchdowns (15) from his tight end spot.

In Strat-O-Matic’s simulation, using team rosters as of September 1, Buffalo defeated Indianapolis, 35-25, and Kansas City, 41-21, en route to the title game. Tampa Bay, the N.F.C. top seed, edged Detroit, 44-41, and throttled Los Angeles, 30-10, on its run to the final. Josh Allen passed for 274 yards and a TD in the championship game.

Other A.F.C. playoff teams included No. 2 Denver (12-5, West champion), No. 3 Pittsburgh (10-7, North champion), No. 4 Indianapolis (9-8, South champion), No. 5 Miami (13-4, Wild Card), No. 6 Kansas City (11-6, Wild Card) and No. 7 Las Vegas (10-7, Wild Card). Over in the N.F.C., postseason berths went to No. 2 Los Angeles (13-4, West champion), No. 3 Green Bay (13-4, North champion), No. 4 Washington (9-8, East champion), No. 5 Arizona (12-5, Wild Card), No. 6 Detroit (11-6, Wild Card), and No. 7 Chicago (9-8, Wild Card).

Leavy Says ‘Make Me Commissioner’ in New Book

Jane Leavy, baseball’s preeminent writer, hardly recognizes the game she loves anymore. Relentless pursuit of competitive edges on and off the field have killed the essential charms of the great game, chewed up some of its best talent, and left fans to root for little more than algorithms yielding fractional advantages and analytically dictated efficiencies.

Now, join Leavy on a behind the scenes road trip through the far corners of the baseball world as she sets out to uncover how the game broke, and to find the people and the ideas that just might bring it back in Make Me Commissioner: I Know What’s Wrong With Baseball and How to Fix It.

Tough, comic, and insightful, this insider’s view by the bestselling author of Sandy Koufax: A Lefty’s Legacy, The Last Boy: Mickey Mantle and the End of America’s Childhood, and The Big Fella: Babe Ruth and the World He Created takes readers from the Cape Cod Baseball League with “Bette-the-dog Leavy,” mascot of the Orleans Cardinals, to the data-driven mecca Driveline, to the MIT Sloan Sports Analytics Conference, to MLB HQ, and major league, minor league, independent league and Savannah Banana dugouts to gather old-school wisdom, new-school intelligence, and against-all-odds reasons to hold out hope for baseball’s future.

Leavy hits the road to see how well the rules MLB imposed in 2023 are working while gathering new ideas and support for her solutions from legends andluminaries like Joe Torre, Dave Roberts, Jim Palmer, Dusty Baker, Ron Washington, Kevin Cash, Alex Bregman, Francisco Lindor, Ozzie Albies, J.P. Crawford, Bill James, Daniel Okrent, Janet Marie Smith, and more. Along the way, she finds not only what’s wrong with baseball but also what’s undeniably and enduringly right with it, with the people who play it and with the people who love it.

Every inch a modern-day critique of the soulless and reckless modern-day pursuit of proficiency at all costs, Make Me Commissioner is also a love letter, telling the story of how baseball illuminates character, gives us a sense of who we are and what might and should matter most to us, spins yarns that surprise, delight, and inspire us, firing the imagination like no other game, like no other field of American life.

More than just practical solutions for how to save the game, with her sharp eye and quick wit, Leavy offers up thoughtful, often hilarious and always spot-on reminders of what baseball can do to save us. Baseball is our canary in the coal mine, Leavy writes. If we can remain connected to what players and managers call The Human Element, and not passively give ourselves over to the unrelenting demands of algorithms and AI, we can, she argues, stay connected to something essential and irreplaceable about who we are and want to be.

The human element includes: respecting the limitations ulnar collateral ligaments, which are tearing faster than cheap wrapping paper on Christmas morning. Make Me Commissioner takes a deep dive into the nightmare of “max heave” pitching with up-to-the-minute reporting on the Tommy John epidemic—to date, 45 additional surgeries since January.

Jane proposes: Expanding the pitching staff and creating a healthy scratch list as in the NHL, allowing managers to give beleaguered relievers a blow, but limiting the number they can use daily to eleven, nudging the game back to the era of aces and matchups that gave you a reason to go to the ball park. To that end: no pitcher may be removed from a game during an inning unless or until he has been charged with a run allowed in that inning. Any manager who removes a pitcher after seven perfect innings loses his managerial challenges for ten days.

The human element means: undoing the benign neglect that allowed the percentage of Black major leaguers to crater from nearly twenty percent to the current six percent. Commissioner Rob Manfred is trying but despite his efforts the number of Blacks on opening day rosters increased by .3 percent.

Jane proposes: Using MLB’s gambling profits to fund youth academies equivalent to the ones built in Latin America in every major league city.

The human element requires: baseball to grow a pair and grow a new audience. Market the game spikes-high to parents as the sane alternative to brain-eating collision sports like tackle football. “Teach them the game they’re going to remember forever.” It means limiting the number of showcases young pitchers are allowed to participate in to two a year.

Jane proposes: All kids ten and under, accompanied by an adult, get in free. If the Chicago Cubs had done that in 2024, and gave every kid a free hot dog, soda, ice cream, and a cap, it would have cost $4 million compared to the $21 million they paid Jason Heyward to play for the Dodgers.

The human element means: learning from the goofy Savannah Bananas, who got a contract with ESPN the week MLB lost theirs. Baseball doesn’t have to do what the Bananas do, they have to think the way the Bananas think. “Fans first, entertainment always.”

Jane proposes: meet and greets in the stands during every home game by players on the Injured List. No one ever pulled a groin shaking hands. A designated post-game autograph signer. A designated section at every game with $25 tickets plus all you can eat.

The human element demands: fixing baseball’s insane economic system model that allows Mets owner Steve Cohen to sign free agent Juan Soto for $765 million while nine other teams spent less than $20 million. As Hall of Famer Jim Palmer told her, “You would think there has to be a way where you can make a fan in Pittsburgh feel as important as a fan that comes to a Mets game. There’s so much there to share.”

Jane proposes: three new systems for making the game fair.

The human element insists: on meeting the present moment with imagination to make baseball cool again like the hand-held game “Beat the Bot” devised by the MIT Sports Analytics Lab to allow kids to interact with the game on the field the way they interact with the rest of the world. Tested at Eldredge Park with resounding success.

This is why Bill “Spaceman” Lee told her: “I know why you should be commissioner. You’re not for the players. You’re not for the owners. You’re for the game.”

HIGHLIGHT QUOTES:

Dusty Baker on baseball’s new rules: “Shee-it, it ain’t all fixed.”

Joe Torre on analytics: “They’re trying to make an imperfect game, perfect. I resent that.”

Morgan Sword, MLB executive vice president: “People don’t come to see velo. They come to see a story.”

J.P. Crawford, shortstop Seattle Mariners: “They’ve taken the beauty of the game away from baseball.”

Roger Angell, late baseball writer for the New Yorker: “I hate modern baseball.”

Buck Showalter, four-time manager of the year: “It’s just boring faster.”

Harlem Globetrotters Tap cllct To Bring 100 Years Of Basketball Greatness To Life Through Collectible Culture

Leaders in breaking barriers and making history, the world-famous, Harlem Globetrotters™ and cllct, the culture-first collectibles company, together announce a new partnership in advance of the Globetrotters’ 100th anniversary season. The collaboration launches a season-long journey through basketball history, wrapped in storytelling, nostalgia, and exclusive collectible drops that bridge generations. The official tip off of the Globetrotters Centennial season will be on Sunday, December 14th at Madison Square Garden, with the remaining tour schedule to be announced in September.

The first collaboration to drop is the 100th Anniversary Uniform Reveal with a one-of-a-kind commemorative mini jersey. The high-quality, serialized miniature jersey (12”-18”) replica of the 100th anniversary uniform, designed with an autograph-friendly space, comes in its own custom retail packaging and includes post-game autograph rights. 

“As we celebrate 100 years of defining basketball and sport greatness, we wanted a partner who could help us tap into what we really are, a global cultural movement,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “cllct brings a fresh approach to the collectibles space through custom product development and storytelling that’s smart, strategic and deeply connected to how audiences consume and collect culture. This is about honoring our legacy in a way that feels just as original as the day we started.”

From game-worn artifacts to never-before-seen content and fan-first experiences, the collaboration will spotlight the cultural moments, legendary players, and global impact that made the Globetrotters an icon, not just in basketball, but across music, film, television, and fashion. It’s all coming to life in a format built for today’s fan: collectible, ownable, and unforgettable.

“Collectibles are storytelling in physical form,” said Darren Rovell, founder. “The Globetrotters are one of the few sports brands that transcended the game and became a global cultural force. We’re proud to help celebrate that by giving fans the chance to hear those stories, collect real moments, real history, and real emotion in ways that speak to today’s culture.”

At the heart of the partnership is collectible culture – a booming movement redefining how fans connect with history. For a brand like the Globetrotters – whose story is packed with social impact, trailblazing performances, and generational influence, there’s never been a better moment to remix the past into the now.  

Throughout the season, fans will be able to access a curated stream of limited-edition collectibles tied to major milestone occasions, tour stops, iconic players, and untold stories, both physical and digital, both nostalgic and never-before-seen. Each drop will serve as a time capsule, letting fans relive a moment or discover one for the first time.

This is 100 years of innovation, showmanship, and cultural power completely reimagined for a new generation.

Harlem Globetrotters To Tip Off 100th Season With Special One Day Event At MSG On December 14

Leaders in breaking barriers and making history, the world-famous, Harlem Globetrotters™ today announced that the tipoff of the Globetrotters Centennial season will take place with a special game at The World’s Most Famous Arena, Madison Square Garden (MSG), on Sunday December 14 at 12:00 pm. This unique presentation will feature new in-game, fan friendly events, the largest gathering of Globetrotters athletes past and present, limited-edition collectibles and memorabilia, and a host of other elements that will make the day unlike anything else fans of any age have seen before. Tickets for The Centennial Tipoff Game will go on sale to The General Public on Wednesday August 27th at noon, following a two-day presale for MSG special subscribers. 

Individual game tickets will go on sale August 27 at noon and can be purchased at the Ticketmaster Box Office at Madison Square Garden (4 Penn Plaza) and online at www.ticketmaster.com. For discounted rates for groups of nine or more, please contact the Group Sales Department at 212-465-6080 or Group.Sales@msg.com. Accessible and companion seats are available via the Accessibility Services Department at 888-609-7599 or AccessibilityServices@msg.com. 

The Centennial Tip off will precede the full kickoff of the Globetrotters 100th Anniversary World Tour which will begin in late December, with dates, locations and ticket information to be announced in September.

“Madison Square Garden…which is billed as The World’s Most Famous Arena… has hosted some of the most iconic events in sports and pop culture history. We are honored to have the World Famous Harlem Globetrotters kick off our Centennial season at this iconic venue,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “From breaking the NBA color barrier with alums like Nat “Sweetwater” Clifton signing a pro contract as a member of the New York Knicks or courting future Hall of Famers like Wilt Chamberlain and Connie Hawkins, or Curly Neal and Meadowlark Lemon dazzling sellout crowds, to ushering women into professional basketball, to enchanting thousands around the world as the first team to globalize the game of basketball, to our current group of men and women who are stars on the court and on every screen, the Globetrotters are unparalleled in their reach, impact, awareness and in what they stand for as ‘Ambassadors of Goodwill.’ This special day will tip off an amazing year for the organization, and we are looking forward to filling MSG with both first-time fans and many who are coming back to again experience our magic in a new, re-envisioned way.” 

Included in the day will be:

  • The participation of over 60 current Globetrotters athletes creating the largest ‘Magic Circle” in Globetrotter history, all wearing a new Centennial uniform created by celebrity designer Jeff Hamilton
  • The first-time use of special “Gold Ball” moments that highlight the history of innovating the sport that the Globetrotters have brought to millions worldwide. This limited-edition Gold Ball from Spalding will also be available for purchase at the event,
  • Special appearances by Globetrotters alumni and celebrities,  
  • A special postgame fan celebration with access, autographs and other special moments
  • There will also be exclusive New York edition collectibles, new partner product launches for those in attendance including elevated apparel utilizing the special 100 year creative and unique collaborations.

Full details on the day will be announced in the coming weeks.

Indianapolis Colts Season Ticket Members To Receive FanCash to Enhance Gameday Experience at Lucas Oil Stadium

Select Indianapolis Colts season ticket members will receive FanCash as part of a groundbreaking partnership with Fanatics Sportsbook to enhance the cashless experience at Lucas Oil Stadium. 

As a Sportsbook Partner of the Colts, Fanatics Sportsbook will distribute nearly $1 million in FanCash to Colts season ticket members this season. This innovative partnership in the sports world will give customers the ability to use the Fanatics loyalty currency to buy Colts merch or even a hot dog during halftime at Lucas Oil Stadium.*

While Fanatics Sportsbook customers have long enjoyed the benefits of FanCash, this exclusive offer now extends those rewards directly to Colts season ticket members.  Beginning August 21, 2025, select Colts season ticket members will be rewarded exclusively with $100 in FanCash that can be used at the Colts Pro Shop, redeemed in the Fanatics Sportsbook app, or converted into Colts Cash for in-stadium concessions and more. Season ticket members will receive unprecedented cashless benefits and redefine the fan experience at Lucas Oil Stadium.

“We’re excited about further rewarding our customers’ fandom by giving them the opportunity to buy food and merch with their FanCash at Lucas Oil Stadium,” said Ari Borod, Chief Business Officer, Fanatics Betting and Gaming. “The Colts have a history of innovation and their season ticket members have embraced the cashless stadium experience with a rewards program that will integrate FanCash and allow our customers to buy merch, concessions and more, while enjoying the game.”

Fanatics Sportsbook customers in Indiana will also enjoy enhanced rewards every time the Colts take the field, like FanCash multipliers and unique profit boosts. Customers can also use FanCash to enter sweepstakes for a chance to win premium prizes including tickets, field passes and unforgettable team experiences, while getting profit boost tokens for use on the Sportsbook.  

“We’re excited to partner with Fanatics Sportsbook to offer Colts season ticket members a new way to earn rewards and enhance their game days at Lucas Oil Stadium,” said Roger VanDerSnick, Colts Chief Commercial Officer. “Now, our fans can redeem Fanatics FanCash on the Fanatics Sportsbook App or convert it to Colts Cash for use at the Colts Pro Shop or concession stands throughout Lucas Oil Stadium during the season.”

Fanatics Sportsbook customers are choosing to bet with Fanatics because of the versatility of FanCash and how it brings the Fanatics ecosystem to the forefront. Customers can get up to 10% FanCash on every bet, win or lose. The bigger the odds, the bigger the FanCash rewards that can be used to acquire team merchandise, collectibles, bonus bets, odds boosts, tickets and more. FanCash has become a large part of the Fanatics Sportsbook experience and a major reason for picking Fanatics over the competition.

image: All-Pro Reels

Fanatics Sportsbook And Athlete Livvy Dunne Change The Game With New Football Ad Campaign

Livvy Dunne (photo: Derek Ketella)

Fanatics Sportsbook, the fastest growing sportsbook in America, is rewriting the rules with a series of football ads featuring College National Champion athlete, Fanatics family member, and cultural powerhouse, Livvy Dunne. Just in time for the start of football, the new broadcast and digital series, “Explained by Livvy Dunne,” kicks off with three cinematic ads aimed to stand out in the category.

From a full-sized clawfoot bathtub sitting on the 50-yard line of the iconic Rose Bowl Stadium to eating a turkey leg in the stands and moving across the field on the back of a football blocking sled, Livvy playfully breaks down why customers should switch to Fanatics Sportsbook because of their massive Gameday Guarantee FanCashpromotion, market-leading Fair Play™ protection and their valuable FanCash rewards. Each spot will debut the new tagline, “Winning Hits Different Here,” highlighting Fanatics’ stand out generosity from the category. The “Explained by” series construct will continue this fall as part of a new Fanatics Casino campaign featuring an iconic male spokesperson.

The :30 and :15 spots break the fourth wall with a wink, serving up Fanatics’ latest promos in delightfully surprising ways and will run across linear and digital channels in priority markets. Directed by Grammy-winning filmmaker Calmatic, known for Lil Nas X’s “Old Town Road” and Kendrick Lamar’s “Squabble Up,” the series taps into Fanatics’ cultural influence to reach both new and existing bettors – in a way only Fanatics can.

“As a disruptor brand, Fanatics Sportsbook is rewriting the category playbook. By leveraging the power of Fanatics and working with a cultural force like Livvy, we’re telling our story in a way that expands our reach with existing betting audiences – and speaks to new ones, too,” said Fanatics Betting and Gaming Chief Marketing Officer, Selena Kalvaria. “With Livvy, we have a national champion showing up in unexpected ways to explain what makes Fanatics Sportsbook different, and more rewarding, for sports fans.”

The ads highlight Fanatics Sportsbook’s industry-leading offerings, including:

  • Gameday Guarantee for every college and pro football game day – 26 days total from now through October – where new customers will get up to $100 in FanCash back if their first football bet loses on game day and existing customers will get rewards as well*;
  • Fair Play™ protection that now protects all pro football player prop bets and refunds or pays out as a win if your player is ruled out due to a first-half injury;
  • FanCash can now be redeemed on apparel, exclusive shopping experiences, Bonus Bets, profit boosts, Casino Credits, tickets, live card breaks and fixed-price trading card purchases on Fanatics Collect, and more across the Fanatics ecosystem.

“As a proud member of the Fanatics family, I’m excited to partner with Fanatics Sportsbook to welcome more people into the sports world in a fresh way,” said Livvy Dunne. “It’s easy to use, genuinely fun, and makes the whole experience feel more like being part of the game.”

The campaign is live today, August 18, across all major TV networks, OLV, OOH, audio and podcasts, paid and organic social, and a variety of influencer partnerships that will get all sports fans ready for game day. It will run throughout the entire football season, starting with a major launch during College Football Week 1 and Pro Football Weeks 1-5, with major pulses around Thanksgiving, Christmas, and the Postseason, as well as the Road to the Big Game.

As the brand continues to disrupt the sports betting industry, Fanatics Sportsbook is doubling down on what it does best: delivering a premium, fan-first experience that goes way beyond the bet and is powered by culture, storytelling, and the next generation of athlete-partners.

The work represents the first campaign with new creative agency partner Anomaly.