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Ojeda, Pergolini, Zandee-Hart To Receive Thurman Munson Awards March 12

“Champions” is the watchword for the 2026 Thurman Munson Awards which will be presented by AHRC NYC Foundation at the 46th Annual Dinner on Thursday night, March 12, at Pier 60, Chelsea Piers (23rd Street at West Side Highway) in New York City. The three outstanding honorees are: New York Mets 1986 World Series Champion Bobby Ojeda; two-time Paralympic Gold medalist and world record-holding swimmer Gia Pergolini; and captain of the New York Sirens and women’s hockey Olympic Gold Medalist Micah Zandee-Hart.

The Thurman Munson Awards honor the best in sports for excellence on the fields of play, and the ice rinks and swimming pools of competition, for community service and the betterment of sports.

Marc Deieso, Partner, Gardiner & Theobald, is the recipient of the inaugural Isaacson Family Corporate Hero Award.

The Master of Ceremonies will be FOX 5 lead sports anchor and Sports Extra host Tina Cervasio.

Special guests expected to attend include Football Giants Super Bowl champions Chris Canty and Karl Nelson; Yankees WS Champion Jeff Nelson; former Yankee catcher and baseball television analyst John Flaherty and former Mets pitcher and PIX11 sportscaster Nelson Figueroa.

The Munson Awards dinner, named after the Yankees catcher and captain Thurman Munson, has raised more than $26 million for children and adults with intellectual and developmental disabilities. Thurman’s widow Diana Munson is an honorary chair who has supported AHRC NYC FOUNDATION and its fund-raising efforts through the Thurman Munson Awards for more than four decades.

For media inquiries contact John Cirillo/Cirillo World by email at johnnycigarpr@aol.com or text 914-260-7436.

For tickets call 212-249-6188 or email jennifer@gala-office.com.Tickets may be purchased online at https://www.ahrcnycfoundation.org/events/thurman-munson-awards-2026/.

For more information about the history of the dinner and past honorees, visit https://www.ahrcnycfoundation.org/what-is-the-thurman-munson-awards-dinner/.

photo credit: Bobby Ojeda (Barry Colla Photography); Gia Pergolini (Rowin Hernandez Continue Photography)

Horizon Sports & Experiences and TOGETHXR Launch Landmark Joint Venture “IX to Five” Powering the Future of Women’s Sports

Horizon Sports & Experiences (HS&E), a global sports marketing, media and live experiences agency, and TOGETHXR, the fastest growing and most popular women’s sports media company of its kind, today announced IX to Five – a game-changing joint venture built to supercharge the business of women’s sports. IX to Five will focus on creating, developing, and commercializing  women’s sports content through premium storytelling, unique intellectual properties, signature live experiences, and high-value brand partnerships.

The new joint venture launches with an initial content slate of programming featuring fan-favorite talent: the StudBudz, professional basketball players Courtney Williams and Natisha Hiedeman, and Lily Shimbashi, founder of Sportsish, known for her fresh perspectives on sports and pop culture.

The collaboration harnesses TOGETHXR’s powerful storytelling engine, deep athlete relationships, and built‑in multi‑platform audience, combined with HS&E’s expertise in IP development, sponsorship and media rights consulting, and experiential marketing to unlock long‑term value for brands, athletes, creators and fans alike.

IX to Five launches at a key inflection point as the industry experiences unprecedented growth across viewership, valuations, and fan and brand engagement. Created in response to a clear and growing demand for authentic and engaging women’s sports content, IX to Five signals a commitment to build an always-on ecosystem that extends beyond content or one-off-activations into scalable platforms and enduring cultural properties.

“Women’s sports is a high-growth, big ROI business. We’re excited to team up with TOGETHXR, the leader in women’s sports media, to deepen our commitment and redefine the commercial and consumer opportunities in the category,” said David Levy, co‑CEO and Founder of Horizon Sports & Experiences. “IX to Five was born out of the industry’s need for infrastructure and a year-round strategy to turn unprecedented momentum into sustained media and commercial impact. We are creating a scalable platform, which complements HS&E’s premium programming, for brands to invest in a more meaningful, authentic way and for fans to have more opportunities to engage with the athletes and content shaping culture.

“Women’s sports doesn’t need more moments — it needs infrastructure that turns momentum into careers, culture, and commerce,” said Nancy Dubuc, Executive Chair of TOGETHXR. “TOGETHXR has helped move the space from ‘after hours’ attention to always-on storytelling, and this partnership with David and Horizon Sports & Experiences accelerates that shift — building a platform where athletes, creators, and brands grow together year-round.”

In December, TOGETHER and HS&E first collaborated at the Women’s Champions Classic, a signature, annual early season basketball showcase co-produced by HS&E, anchored by the University of Connecticut and featuring Top 25 basketball teams. There, TOGETHXR recorded podcasts and additional content at Barclays Center in front of a packed house. Building upon that success, the companies now join forces to build and expand opportunities across the category.

IX to Five will announce additional content offerings later this year.

ShotTracker Adds University of Central Florida Women’s Basketball To Its 2026 Roster of Partner Schools

ShotTracker, the revolutionary AI-powered sports analytics platform transforming how teams capture and visualize performance data, today announced that it has expanded its relationship with the University of Central Florida, along with its growing number of women’s programs on the platform. UCF added Pulse, Scout, and MyVA to ShotTracker’s Helix system to significantly increase the utilization of technology in the player development process, their scouting, and their game planning.  

“Women’s basketball continues to be an underserved market for the technology we can provide to give schools a much-needed opportunity on and off the court,” said Davyeon Ross, Co-Founder and President of ShotTracker. “UCF under Sytia Messer is the latest, but in no way the last, school to convert to our program as we head towards March Madness.”  

ShotTracker partnerships added earlier this season include: the LSU, Indiana University, Murray State University, UNC Charlotte men’s programs and Brigham Young University, UNC Charlotte, Murray State University, University of Colorado, St. Bonaventure University and UCLA women’s programs. All of these added various elements of the ShotTracker offerings with Helix, Hype, Scout or Pulse systems, or upgrading their initial partnerships. 

This news follows ShotTracker’s continued growth in 2026. That includes enhanced work with the Phillips 66 Big 12 Men’s and Women’s Basketball Championships and one of the largest expansions in recent company history as well as the July addition of FanThreeSixty as a new strategic partner. That expansion brings the number of ShotTracker partner schools to nearly 60.

2026 Final X/Beat the Streets New York Annual Benefit returns to Prudential Center on June 19

USA Wrestling’s flagship Senior-level event, 2026 Final X, presented Kerberos Capital Management, will be held on Friday, June 19, at Prudential Center in Newark, New Jersey, alongside the 2026 Beat the Streets New York Annual Benefit.

Final X will determine the 2026 U.S. Senior World Team in two-of-three international disciplines—men’s freestyle and women’s freestyle. In total, 20 weight classes will be contested, 10 in each discipline. The top two U.S. athletes in each weight class will wrestle a best-of-three series at Final X to determine the U.S. representative for the 2026 Senior World Championships in Manama, Bahrain.

This event will serve as the 2026 BTSNY Annual Benefit, its 16th to date. These unique electrifying events help BTSNY raise critical funds each year to support local youth wrestling programs, which empower young people in New York City. The BTSNY Annual Benefit after-party takes place at the conclusion of Final X.

BTSNY provides a safe, positive environment for student-athletes to learn essential life lessons of discipline, perseverance, self-reliance, humility and a strong work ethic through the sport of wrestling.

Session times for Final X will be 2 p.m. and 5 p.m. Eastern Time. An exclusive presale for Final X event-only tickets will start at noon on Thursday, February 12. The general public sale begins at noon on Tuesday, February 17, on Ticketmaster. Fans can also make a generous donation to BTSNY while purchasing wrestling-only tickets on Ticketmaster.

 BTSNY Annual Benefit tickets and sponsorship packages, which include access to premier seating at Final X, plus the exclusive after-party, are currently available at btsny.org. For more information on ticket packages, email BTSNY Executive Director Bob Seidel at bseidel@btsny.org. Donations and BTSNY Annual Benefit tickets and sponsorship packages directly help BTSNY make a lifelong impact on New York City youth in need.

Eight U.S. wrestlers won a medal at the 2025 Senior World Championships and are eligible to advance directly to the Final X best-of-three series. These athletes must accept their Final X berth and compete in the same weight class in which they won a World medal last summer. The deadline to accept the automatic berth to Final X is Monday, April 13, 2026.
Athletes eligible to advance directly to Final X include Real Woods (65 kg), Levi Haines (79 kg), Zahid Valencia (86 kg), Trent Hidlay (92 kg) and Kyle Snyder (97 kg) in men’s freestyle, plus Helen Maroulis (57 kg), Kennedy Blades (68 kg) and Kylie Welker (76 kg) in women’s freestyle.

Outside of the 2025 Senior World medalist pool, the remaining Final X field will be decided at the U.S. Open on April 23-25 at The Expo at World Market Center in Las Vegas, Nevada, and at the Senior World Team Trials Challenge Tournament on May 14-15 at Norton Healthcare Sports & Learning Center in Louisville, Kentucky.

In weight classes where an athlete has advanced directly to Final X, the U.S. Open champion will earn the opposing Final X spot. In weight classes where no athlete earned an automatic Final X berth, the champions of the U.S. Open and World Team Trials Challenge Tournament will wrestle at Final X.

The U.S. Open does not require any prior qualification to enter the field, outside of being an eligible U.S. citizen and a current member of USA Wrestling. Conversely, athletes must qualify for the Senior World Team Trials Challenge Tournament in accordance with the approved World Team Trials procedures for each Olympic discipline, which are available here.

“USA Wrestling, in partnership with Beat the Streets New York, is excited to bring Final X back to Prudential Center to showcase wrestling’s top stars in a world-class venue,” said Rich Bender, USA Wrestling Executive Director. “The Final X property continues to elevate in large part due to our event partners and this unique platform provided to our athletes. Come out to Newark and cheer for America’s best, while supporting the foundational work being done by Beat the Streets to build up youth wrestling in New York City.”

“We are honored to partner with USA Wrestling to bring Final X once again to the world-class Prudential Center,” said Bob Seidel, Beat the Streets Executive Director. “As our Annual Benefit, the funds raised through this event help ensure that thousands of New York City boys and girls continue to have access to free wrestling, mentorship and life-skills programming that empower them both on and off the wrestling mat.”

“Prudential Center is proud to host Final X for the third time in four years, establishing Newark as the home of the USA Wrestling World Team Trials,” said Dylan Wanagiel, Vice President, Sports Properties and Special Events, HBSE/Prudential Center. “Final X showcases our nation’s top wrestlers as they compete to represent Team USA on the world stage. We are excited to continue our partnership with USA Wrestling and Beat the Streets to deliver this high-profile event to Newark, and we look forward to welcoming fans from across the country for another historic Final X.”

For more information about Final X, please visit TheMat.com.

Alianza de Futbol Unveils New Brand Identity for 2026, Introducing ‘More Than Futbol’

In 2026, Alianza de Futbol, the leading Hispanic soccer organization in the United States, proudly introduces a refreshed brand identity that reflects its evolution, growth, and long-standing commitment to the community. Anchored by the new brand message “More Than Futbol,” this rebrand signals an exciting new chapter while staying true to the values that have defined Alianza for over two decades.

Alianza has always been about more than the results on the field. With an annual attendance of 250,000 spectators and over 30,000 players competing nationwide each year, Alianza is a massive cultural movement. It is a platform where families connect, talent is discovered, and opportunities are opened both on and off the field.

“Our new identity captures who we are today,” said Daina Lecuona, General Manager of Alianza. “Futbol is still at the heart of everything we do, but the impact goes far beyond the pitch. Alianza is about community, culture, growth, and the families that make this movement possible.”

A Modern Look with Meaning

The refreshed brand introduces a contemporary visual system while preserving the spirit and energy that define Alianza. The updated mark is built from circular forms that symbolize:

●      Movement – reflecting the dynamic nature of the game and the communities it serves

●      Unity – representing connection across cities, generations, and families

●      Continuity – honoring Alianza’s history while embracing its future

At the center of the identity, the soccer ball remains a core symbol — not just of sport, but of everything it creates beyond the game: visibility for players, pathways to higher levels, and moments that bring communities together.

The Alianza Ecosystem: A Platform for Everyone

The “More Than Futbol” philosophy will be immediately visible across Alianza’s five core properties, which have evolved to offer more accessible and high-intensity experiences for 2026:

●      Allstate Sueño Alianza: The nation’s premier scouting program continues to provide free, top-tier opportunities for undiscovered talent to be seen by professional scouts.

●      ViX Alianza Femenil: A dedicated platform empowering female athletes, now featuring a dynamic 5v5 format to showcase technical skill and fast-paced competition.

●      Copa Alianza: The most prestigious adult amateur Hispanic tournament in the country evolves into a high-intensity 5v5 competition, bringing new energy to the community’s favorite rivalry.

●      Copita Alianza: The foundation of the future, offering youth teams the largest competitive stage to develop and compete.

●      5v5 Alianza: A fast-paced, open tournament format that brings energy and excitement to players of all ages.

Experience the Evolution

This evolution will roll out across all Alianza platforms in 2026, including events, digital experiences, social channels, and on-site branding at tour stops nationwide.

The message remains clear: Alianza is where futbol meets opportunity, culture, and community.

For more information about the new brand and upcoming 2026 initiatives, visit: https://alianzadefutbol.com/

Manny Pacquiao Joins TBL Team Boxing League as League Ambassador, Future Owner, and Team Captain

TBL Team Boxing League (“TBL”) proudly announced today that boxing Hall of Famer, Legend, and the only 8-Division World Champion in history Manny Pacquiao will join the league as an ambassador, owner, and team captain. His initial involvement will be as League Ambassador in 2026 for Season 4 before he officially joins the TBL ownership group starting in 2027, marking a historic moment in the evolution of team-based professional boxing. As League Ambassador, Pacquiao will appear at select TBL Team Boxing League events throughout the 2026 calendar year, lending his global star power and championship legacy to the league’s rapidly growing platform.

Beginning in 2027 and continuing through 2029 (seasons 5, 6, and 7), Pacquiao’s role will expand as he officially joins the TBL ownership group, signaling a long-term commitment to the league’s growth and global reach. In addition to his ownership role, Pacquiao will serve as Team Captain and compete as an active fighter for the San Diego TJ’s, one of TBL’s highly anticipated expansion franchises. Pacquiao’s unparalleled resume, global fan base, and leadership bring unprecedented credibility and momentum to TBL as the league continues its expansion.

“I believe in the vision of TBL and what this league is building for the future of boxing,” said Manny Pacquiao. “Team boxing brings a new level of excitement, strategy, and opportunity for fighters and fans. I’m proud to be part of TBL and look forward to contributing both inside and outside the ring.”

“Manny Pacquiao is one of the most respected champions in the history of boxing, and his decision to join TBL is a defining moment for our league,” added Kevin Cassidy, CEO of TBL Team Boxing League. “From ambassador to owner to active competitor, Manny embodies everything TBL stands for — elite competition, innovation, and a team-first mindset. His involvement accelerates our mission to reshape the future of professional boxing.”

“Manny’s involvement with TBL goes far beyond his initialambassador role,” remarked Jas Mathur, CEO of Pacquiao Promotions. “This league aligns with Manny’s passion for innovation, competition, and elevating the sport of boxing. Joining TBL as an owner, team captain, and active fighter reflects his belief in the league’s model and its potential to change boxing.”

Additional details regarding Pacquiao’s 2026 appearances and his competitive debut with the San Diego TJ’s will be announced in the coming months. To learn more about TBL Team Boxing League, visit www.teamboxingleague.com for schedules, tickets, and team info.

image: Wikimedia Commmons/inboundpass

Arkero Announces $6 Million Pre Seed Funding Round, Partnerships with major MLS, NWSL and EFL teams

Arkero, a new platform using all aspects of Artificial Intelligence to effectively run the day-to-day operations of complex organizations in sport, today announced a $6 million pre-seed funding round, and early partnerships with professional sports organizations across MLS, NWSL, and the English Football League.

The round was led by Roger Ehrenberg at Game Changers Ventures, with participation from Alexis Ohanian (776), David Tisch (BoxGroup), Garuda Ventures, Founders’ Co-op and strategic investors including Adrian Hanauer of the Seattle Sounders and Seattle Reign.

Arkero’s first partners include the Seattle Sounders, Seattle Reign, San Diego FC and Bolton Wanderers FC. Initial deployments focus on integrating AI into matchday planning and season-ticket renewals to help teams streamline coordination, reduce manual work, and operate with greater clarity across disconnected tools.

In early deployments, the Sounders and Reign project over 50% improvement in efficiency savings around matchday planning in 2026 alone, driven by reduced manual work, faster decision-making, and fewer operational errors.

Arkero centralizes operational data, workflows, and decisions into a single system, allowing business teams to plan, execute, and adapt in real time – without adding headcount or new layers of complexity. Because it is being built by operators who have run clubs themselves, Arkero reflects the realities of sports businesses: small teams, complex events, constant deadlines, and no margin for error. As a result, teams gain back time, clarity, and confidence – and can focus on growing the business rather than managing around broken processes.

“I own a football club. I’ve sat in the meetings, lived the chaos, and felt the cost of running a business on Excel and email,” said Shivaas Gulati, CEO of Arkero, “ The opportunity exists because this is broken from the inside.”

After leaving Remitly, the company he co-founded in 2022, Gulati joined the ownership group of English club Southend United FC, a 119-year-old club competing in the National League. Drawing on his hands-on experience from Southend United – and advising organizations such as the Seattle Sounders – Gulati has applied the operational discipline and best practices developed at Remitly to the global sports industry, a market exceeding $500 billion annually.

“On and off the pitch, our business is about constantly looking ahead to identify what we can do better and how we can use technology and the right partners to gain a competitive edge,” said Sounders FC majority owner Adrian Hanauer. “Our investment in Arkero is aligned with this approach, accounting for not just where we are as an organization today, but where we need to be going forward.”

“We made intentional decisions to prioritize how our teams could be optimized through AI,”said Hugh Weber, President and Chief Business Officer of Sounders FC. “Partnering with Shivaas and the Arkero team allowed us to embed AI into our operating system rather than layering on software which has made the technology a durable part of our culture.”

“We look for companies that have a clear grasp of where both sports and business are headed, near term and long term,” said Roger Ehrenberg of Game Changers Ventures. “While many are still debating how AI fits into real business solutions, Arkero is delivering tangible results. They’ve already demonstrated real impact with partners like the Sounders and the Reign, and we’re proud to support them as they scale.”

“My biggest surprising launching Angel City FC was how devoid of tech the industry of sports was – all of my teams and my league are now supported by an operating system I’ve designed – but I know this isn’t an option for every owner and Arkero is building the must-have software teams need.” said Alexis Ohanian of 776. “If you’re hesitating to adopt AI, you’re already falling behind.”

Arkero is led by Gulati, Vamsi Narla, who leads product and engineering and Daniel Shi, who oversees business operations. The founding team spent nearly a decade together at Remitly, which went on to a successful $8B IPO on the Nasdaq.

TOGETHXR Makes Equity Investment in Sportsish with Strategic Partnership To Expand Female-Forward Storytelling

The fastest growing and most popular women’s sports media company of its kind, TOGETHXR today announced a strategic partnership and equity investment in Sportsish and its founder Lily Shimbashi to bring fresh perspectives on sports and pop culture, while staying true to the coverage fans love. The partnership meets audiences where they are, creating a new entry point that champions female-forward sports storytelling and expands the conversation to celebrate both women’s sports and women who are fans of all sports.

In addition to a new series in development, the partnership will feature on-the-ground coverage at major sporting events, including the launch of “Bestie Bowl,” a new Sportsish-led franchise debuting around the biggest game in sports this February. With stars converging on the Bay Area, Shimbashi plays bestie matchmaker – helping NFL players find their next great friendship by interviewing potential candidates and using her “patented” formula to crown the perfect new NFL bestie.

Through this partnership, TOGETHXR broadens its content and reach for female-forward storytelling, and Sportsish will maintain its unique voice and cultural perspective, strengthened by TOGETHXR’s infrastructure and resources, while expanding the collective distribution of both companies.

Co-founded in 2021 by world-renowned athletes Alex Morgan, Sue Bird, Simone Manuel, Chloe Kim, and sports media veteran Jessica Robertson, TOGETHXR was created to elevate women’s sports and fill a longstanding gap in coverage. Since then, TOGETHXR has attracted 4 million social media followers and 200,000 newsletter subscribers in addition to producing a diverse slate of content, including podcasts, documentaries, scripted and unscripted programming, and a book.

“We are thrilled to welcome Sportsish into the TOGETHXR family and to celebrate Lily as a talented and dynamic creator with a unique voice that meets all sports fans through authentic storytelling,” said Kati Fernandez, TOGETHXR Chief Content Officer. “As Sportsish joins forces with TOGETHXR, it provides a powerful new connection with women who love sports across the board, while helping us grow with intention and make conversations bigger, bolder, and more engaging.”

Also founded in 2021, Sportsish has built a thriving community reaching more than 331,000 followers across social media, including 145,000 followers and 80% growth in the last year. Sportsish has generated 174 million total video views, earning 9.6 million engagements, more than 38 million total views, and 2.7 million engagements on TikTok alone in the last calendar year.

“It’s an honor to join forces with TOGETHXR to bring culture-driven sports content to a larger audience,” said Shimbashi. “The strategic partnership and investment allow us to remain an independent voice, backed by a trusted and mission-aligned media company, as we continue creating content that spans across the full spectrum of the entire sports landscape.”

For more information on the partnership, visit TOGETHXR.com.

Geno Auriemma Invests in 360 Hoops, Backing the Next Evolution of Basketball

360 Hoops, the emerging sports innovation company behind the patented three-in-one basketball system and circular gameplay format, today announced a landmark investment from Geno Auriemma, one of the most accomplished and influential basketball coaches in the history of the sport.

The Hall of Fame coach and 12-time National Champion said of 360 Hoops, “What stood out to me about 360 Hoops is that it doesn’t try to change basketball…it amplifies it,” said Auriemma. “More movement, more awareness, more decisions. Anything that gets players more involved and thinking about the game in real time is worth supporting.”

Auriemma’s investment and strategic advisory role mark a key validation for 360 Hoops as the company prepares for its official rollout in the second quarter of 2026, following extensive prototyping and pilot programming in 2025.

An Engagement Multiplier

360 Hoops is built around three integrated elements that can operate independently or together, forming a new basketball platform supported by patented intellectual property:

Product: A patented three-in-one basketball system
Gameplay: A proprietary circular format that allows players to score on any of three baskets
Activation: A customizable platform designed for community programming, events, and brand engagement

At the equipment level, the three-in-one system is designed to increase player involvement by creating more scoring opportunities, movement, and decision-making within a single play environment. The company’s flagship product, 360Flex, is a portable system adjustable from 4.5 to 10 feet and is scheduled to be available for purchase this spring. In addition to the portable system, the company plans to introduce a permanent in-ground version, with a ceiling-retractable, pro-grade model currently in development.

At the gameplay level, 360 Hoops introduces a proprietary 3v3v3 format played on a circular court, where players can attack and defend any of three baskets. The company states that up to five 360Flex systems can be operated within the general footprint of a traditional basketball court, enabling higher participation levels and expanded programming opportunities for facilities and operators. The company plans to host its own slate of tournaments while also partnering with approved operators to support broader adoption.

As an activation platform, 360 Hoops systems can be custom-designed for schools, clubs, municipalities, and brand partners, supporting signage, sponsorship, and experiential programming. The systems are designed to serve as focal points for community engagement while offering operators additional options for events and partnerships.

Drawing inspiration from how pickleball transformed tennis, 360 Hoops aims to do the same for basketball — offering a highly engaging, social, and accessible complement to the traditional game rather than attempting to replace it.

“Players learn by being involved,” Auriemma added. “This format forces awareness and decision-making in a way that reflects real basketball situations.”

Validation From a Trusted Voice in Basketball

Founded by Anthony Gomez and Shane Brey, 360 Hoops was built to expand participation, skill development, and engagement while preserving the fundamentals of the game. Auriemma’s investment aligns directly with that mission, reinforcing the company’s focus on scalable, community-based programming that enhances basketball without changing its core.

Shane Brey, Inventor and Co-Founder of 360 Hoops, said:
“Geno’s belief in what we’re building is incredibly meaningful. He sees the game better than anyone and understands what truly benefits players and communities. His investment validates 360 Hoops as a platform that enhances basketball and youth development without compromising the integrity of the sport we all love.”

Anthony Gomez, Co-Founder of 360 Hoops, added:
“This is a major vote of confidence in 360 Hoops as a company, and we don’t take it lightly. We’re grateful for Geno’s belief and know his support will accelerate our ability to scale, bring 360 Hoops to market, and deliver long-term value for the communities, partners, and players who experience it.”

Auriemma echoed that belief, saying:
“We need more ways to keep kids engaged with the game. 360 Hoops meets players where they are while still respecting basketball’s fundamentals.”

What’s Next
360 Hoops will launch sales this spring, introduce a nationwide slate of 360 Hoops Tournaments, and roll out its school experience model this fall. The company will also continue to announce additional investments, partnerships, and strategic initiatives in the coming months.

Kane County Cougars to Represent United States in 2026 Baseball Champions League

The American Association of Professional Baseball proudly announces that the Kane County Cougars will again represent the United States in the 2026 Baseball Champions League (BCL), the world’s only professional club championship tournament for baseball. The event will take place March 24–29, 2026, in Mexico City, and is hosted by the Mexico City Red Devils (Diablos Rojo del México), the 2025 Liga Mexicana de Béisbol (LMB) champions and 2025 BCL Americas winners

The event is sanctioned by the World Baseball Softball Confederation (WBSC), the same international governing body that oversees the World Baseball Classic and the Olympics. BCL unites title-winning professional clubs from around the world in one elite competition. Coming on the heels of the World Baseball Classic this spring, the event extends baseball’s global spotlight by showcasing the world’s top professional teams, not national squads.

The 2026 field will feature league champions the Kane County Cougars of the American Association of Professional Baseball in the United States; Diablos Rojos del México of Liga Mexican de Béisbol in Mexico; Los Dantos de Managua from the Asociación Profesional de Béisbol Nicaragüense of Nicaragua; CTBC Brothers of Chinese Professional Baseball League in Taiwan; Cuban National Series of Cuba (Team TBA); and Liga Venezolana de Béisbol Profesional of Venezuela (Team TBA). The Taiwan representative is making a historic debut as Asia’s first representative. The event will maintain its round-robin and knockout format, building on the competitive intensity and success of the 2025 tournament.

“The Baseball Champions League is the world’s only global club championship, an event that celebrates the very best of professional baseball league champions at an international level,” said Josh Schaub, Commissioner of the American Association. “This is an opportunity to showcase the strength of American Association on a world stage, and we’re proud to see the Kane County Cougars carry that flag once again.”

The Kane County Cougars clinched their berth by winning the 2025 American Association Championship, earning the honor of representing both their league and the United States and Canada for the second straight year. Fargo Moorhead won the inaugural BCL Americas in 2023 with the RedHawks winning the first ever BCL title.

All Baseball Champions League games will be broadcast on ESPN Mexico, Unbeaten, and RYZ, with additional international broadcast and streaming partners to be announced in the weeks leading up to the event.

The 2023 and 2025 Baseball Champions League drew global attention as the first sanctioned event to unite professional champions from across the Americas. With the addition of Asia in 2026, the tournament marks a significant step forward for international professional club competition under the WBSC banner.

For more information on the American Association and Baseball Champions League, visit www.aabaseball.com and http://www.wbsc.org/en.

Kendall Jenner Puts The Internet’s Favorite Kurse To The Test In Fanatics Sportsbook’s & Fanatics Studios’ First Big Game Ad

Fanatics Sportsbook, the fastest growing sportsbook in America, is betting on Kendall Jenner with the launch of its first-ever Big Game commercial and Jenner’s first Big Game advertising campaign, “Bet on Kendall.” The campaign is the first production from the recently launched Fanatics Studios, the groundbreaking joint venture between Fanatics and OBB Media. Bolded, OBB’s branded entertainment division, served as the creative studio.

In the spot, Kendall leans into the long-running internet joke that any basketball player who gets close to her is subject to …consequences. Fueled by memes, real-life coincidences, and fan speculation, the so-called ‘Kardashian Kurse’ isn’t denied, but rather addressed head on, with Jenner making reference to her previous basketball boyfriends. With a wink and a nod, Jenner reveals that while the internet has been speculating about the Kurse, she’s been doing something far more strategic (and likely Kris Jenner approved): betting on it.

Set in a “kursed” mansion on a hill, the 30-second ad, which will air during halftime, and 90-second digital spot blend sharp comedy with high-gloss visuals and faceless exes as Jenner explains how she’s turned her rumored effect on men into winning bets on Fanatics Sportsbook. The result is a flirtatious, self-deprecating take on sports fandom that invites viewers to take a side… betting with her or betting against her on Fanatics Sportsbook once her pick for the Big Game is live.

Selena Kalvaria, Chief Marketing Officer at Fanatics Betting and Gaming, said: “The magic of this campaign is how Kendall Jenner transforms the lore of the Kardashian Kurse into something playful, participatory, and unmistakingly of the moment. With Fanatics’ unparalleled cultural influence in sports, ‘Bet on Kendall’ is the perfect way to bring Fanatics Sportsbook into the spotlight with Fanatics Studios and our incredible partners at OBB Media.”

“As our first official Fanatics Studios project since launch, ‘Bet on Kendall’ is exactly the kind of storytelling we are excited to be creating at Fanatics and OBB: content at the intersection of sports and culture, fit for the biggest stage in sports entertainment,” said Michael D. Ratner, Founder & CEO of OBB Media and CEO of Fanatics Studios.

The 360-degree campaign rolls out across multiple formats, including a 30-second broadcast spot airing during the Big Game, a 90-second extended digital film, short-form social cutdowns, and a high-impact out-of-home program that brings the “Kursed?” conversation into iconic real-world settings, all anchored by the campaign line “Bet on Kendall.” Fans are encouraged to follow along as Jenner makes her pick for sport’s biggest game and decide whether to bet with her or against her exclusively on Fanatics Sportsbook and earn a 100% profit boost on their bet, truly embodying its tagline: “Winning hits different here.”

Fans nationwide can “Bet on Kendall” using the Fanatics Sportsbook app beginning on Thursday, January 29, following the reveal of her pick on Wednesday, January 28 at midnight.

“Bet on Kendall” is a campaign for Fanatics Sportsbook, starring Kendall Jenner, produced by Fanatics Studios and OBB Media. Bolded, OBB’s branded entertainment division, served as the creative studio.

“Bet on Kendall” was executive produced by Michael D. Ratner, Scott Ratner, Kfir Goldberg, Simone Spira, and James Rowe for OBB, alongside Kendall Jenner, with Matt King, Selena Kalvaria, Johnny Dantonio, and Michael Fitzsimmons executive producing for Fanatics Sportsbook. The commercial was directed by Michael D. Ratner and Cameron Harris, with Ratner having conceived the concept.

American Association Of Professional Baseball Announces Strategic Partnership With Engine

The American Association of Professional Baseball (AAPB) today announced a new partnership with Engine, which has been named the League’s Preferred Travel Booking Partner and a Preferred Supplier. This agreement, covering the 2026 season, represents an important advancement in delivering greater travel efficiency and cost savings for American Association clubs and stakeholders.

Engine is a modern business and group travel platform on a mission to power connection through simplified travel. As a result of this partnership, AAPB teams, staff, and affiliates can take advantage of a simple, all-in-one booking platform with hotel savings and flexible booking when they travel for games and meetings. Engine also offers dedicated support for large group travel, which will make it easier for professional organizations like AAPB to plan offsites and team meetings with room blocks and meeting spaces.

“We’re thrilled to welcome Engine into the AAPB family,” said Joshua Schaub, Commissioner of the American Association. “Their innovative platform and commitment to service align perfectly with our mission to support our teams both on and off the field.”

Under the terms of the partnership, Engine will receive brand visibility across AAPB digital platforms and AABaseball.TV broadcasts. Engine will also participate in the American Association’s Preferred Supplier Program (PSP) and Business Alliance (AABA), gaining access to networking opportunities and strategic introductions with league stakeholders.

“At Engine, our goal is to save businesses time and money as they are booking travel. AAPB has complex travel needs across the country, from major metropolitan areas to rural towns, and this partnership will help their travelers focus less on logistical coordination and more in bringing value to their teams,” said Alex Melamud, CFO at Engine. “With Engine, AAPB travelers can take advantage of discounted and flexible hotel rates. We are proud to be part of the professional baseball ecosystem and to help teams and affiliates travel more efficiently throughout the season.”

Next League Hires Sports Industry Veteran To Bolster Executive Team

Next League, the company that advises, architects and operates complex technologies for the largest sports brands in the world, today announced the appointment of Scott Gutterman, a renowned sports industry veteran and expert in data-driven digital transformation, as its Chief Digital Officer.

In this role, Scott will work on end-to-end technology strategy and execution for the way Next League should manage and evolve its core offerings and position in the marketplace. He will bring both thought leadership and tactical execution to Next Leagues clients and prospects, and ensure that the company is exploring and deploying the most innovative digital media technologies. The appointment underscores Next League’s commitment to bringing strategic thinking rooted in real sports experience and turning leadership priorities into practical, measurable outcomes.

Prior to Next League, Scott had spent the last twenty years at the PGA TOUR, most recently as SVP, Digital & Broadcast Technologies. In this role, he led end-to-end technology strategy and execution for one of the world’s most recognized sports brands, shaping how digital, broadcast, and emerging platforms come together to engage fans and drive global growth. He has been a consistent champion of innovation, pioneering advancements such as Every Shot Live and AI-generated content, prototyping cloud-based production systems, and pushing into next-generation fan experiences across AI and spatial computing.

He played instrumental roles in building and managing the TOUR’s multimillion-dollar technology and marketing partnerships with industry leaders including AWS, Microsoft, Intel, and Adobe where he focused on aligning these advanced technologies with clear commercial objectives, ensuring tangible enterprise value. A data-driven operator, he consistently leveraged data science and analytics as core components of decision-making, using measurable KPIs to guide platform performance, inform product strategy, and drive business outcomes.

“I have been fortunate to know and work alongside Scott Gutterman for almost fifteen years,” said Next League CEO David Nugent. “As a proven leader,Scott brings a wealth of digital expertise, operational discipline, and strategic leadership that will be invaluable as we continue to accelerate Next League’s vision of being the leader in global sports technology services. We are thrilled to have him join our team and are excited to leverage his extensive expertise.”

“I’m excited to join Next League at such a pivotal moment,” said Gutterman. “There is an enormous opportunity to unlock new value through technology, deepen fan engagement, and build the next generation of digital capabilities. I am excited to work with the Next League team, including many of the people I’ve worked alongside for years, as we accelerate that vision.”

A recognized thought leader, Gutterman was named a 2022 Sports Technology Power Player by Sports Business Journal. He is a regular on the thought leadership circuit, representing the evolving intersection of sports, technology, and media at industry events including Sports Business Journal, AWS, Sports Video Group and Front Office Sports events, among others.

With this hire, Shripal Shah will transition to a role as Next League’s Chief AI and Innovation Officer. Shah joined Next League in January 2025 as its first Chief Digital Officer and has played an integral role in building this innovation-led capability. In this new role, Shah will continue to focus on emerging technologies, MarTech, and AI innovation and how sports organizations engage fans, increase fan loyalty, drive and diversify revenue and pioneer new avenues of digital transformation.

“In his new role, Shripal will dive deeper into the world of artificial intelligence, an area of incredible strategic importance to Next League, and explore how teams, leagues and federations can leverage emerging tech to acquire new customers and build new revenue streams,” said Nugent. “With Shripal and Scott in these new roles, Next League is positioned to help sports organizations build and manage the foundational technologies across Media Tech, Marketing Tech, and Sports Operations that will move their businesses forward.”

American Association Of Professional Baseball Extends Broadcast Partnership With Gray Media

The American Association of Professional Baseball (AAPB) today announced a one-year extension of the broadcast television agreement with Gray Media. As part of the extension, Gray will continue to deliver select AAPB games free over-the-air in key markets and across Gray’s local sports networks, including Arizona Family Sports (Arizona), Peachtree Sports Network (Georgia), and Silver State Sports and Entertainment Network (Nevada). The games will also air across Gray’s portfolio of local television stations, which collectively serve more than 100 markets nationwide. The AAPB, a Professional Partner League of Major League Baseball, builds on the successful partnership that debuted in 2024.

Under the extended agreement, Gray intends to air the AAPB All-Star Game and additional “Game of the Week” broadcasts in major markets including Atlanta, GA; Las Vegas, NV; Portland, OR; and Cincinnati, OH, potentially reaching more than 8 million television households and further expanding exposure for AAPB’s elite athletes, many with Major League experience.

“This extension with Gray Media strengthens our commitment to growing the American Association brand nationwide, bringing our exciting summer baseball action and top-tier talent to even more fans across the U.S.,” said Joshua Schaub, Commissioner, American Association of Professional Baseball.

Monumental Sports & Entertainment and Under Armour Step Up D.C. Students’ Access to Athletic Shoes with “District Kicks” Initiative

Monumental Sports & Entertainment (MSE) today announced “District Kicks,” one of the year two marquee initiative of the District of Play platform, led by the Washington Wizards in partnership with Under Armour and DC Public Schools (DCPS).

Building on the success of last year’s inaugural effort, District Dribble, which placed nearly 30,000 basketballs into the hands of every DCPS student in PK3 through 5th grade, District Kicks shifts the focus to essential athletic gear—ensuring student-athletes can take part in sports safely and with pride.

The district-wide, multi-phase initiative will deliver Under Armour footwear to all DCPS high school athletes and celebrate milestone moments for sixth-grade students enrolled in DCPS 6th Grade Academies.

“When I got my first basketball as a kid in Brooklyn, that single piece of equipment unlocked everything that followed—confidence, belonging, and the belief that sports could shape my future,” said Ted Leonsis, founder, chairman, managing partner and CEO of Monumental Sports & Entertainment. “District Kicks is built on that same idea: when you give young people the right tools, you give them the ability to dream bigger. We are proud to partner with Under Armour and DCPS to ensure DC students can step onto the court or field ready to compete and believe in what’s possible.”

“We are the Sports Capital not only because of our professional teams, but also because of the opportunities we create for our children,” said Mayor Muriel Bowser. “This initiative is one more way we can make sports more accessible to more students, and we’re grateful for Monumental’s continued partnership and commitment to our city’s young people.”

About District Kicks

Throughout 2026, District Kicks will come to life through a full year of athletic shoe distribution and programming.

  • High School Sport-Specific Footwear: District Kicks will provide sport-specific Under Armour footwear to all high school student-athletes across roughly 22 DCPS schools, totaling approximately 5,200 students. Shoes will be delivered directly to school campuses and will be distributed in alignment with athletic seasons, beginning with spring sports in March 2026, followed by fall sports in August and winter sports in November.
  • High School Pep Rallies: Each seasonal distribution will be anchored by a flagship pep rally at a featured high school, creating moments of recognition and visibility for student athletes.
  • 6th Grade Athletic Footwear: District Kicks will provide all DCPS 6th graders enrolled in 6th Grade Academies with Under Armour athletic sneakers, reaching more than 1,200 students across 11 DCPS campuses. Available in multiple styles and colorways, the footwear is designed to help students feel comfortable, confident, and ready to move, play, and take part in school sports and activities.
  • 6th Grade Kick Off Event: MSE will distribute the footwear as part of a celebration for 6th graders enrolled in 6th Grade Academies on March 3, 2026, at CareFirst Arena. The event will gather students for a high-energy, pep rally-style celebration, complete with interactive sports experiences and career-based learning opportunities. MSE will cover transportation and logistics for all participating schools, ensuring every student can be part of the day.

“Engaging our scholars throughout their transition into middle school takes commitment and creativity,” said DCPS Chancellor, Dr. Lewis D. Ferebee. “In our 6th Grade Academies, students are given the tools to excel inside and outside of the classroom. DCPS is grateful to partner with Monumental Sports and Under Armour to provide resources to young people so they can thrive in programming that deepens their connection to school.”

Harlem Globetrotters, Naismith Basketball Hall Of Fame Announce Promotional, Marketing Partnership

The world-famous, Harlem Globetrotters™ and The Naismith Basketball Hall of Fame today announced a new partnership conjoining the history and majesty of the Hall of Fame with the Globetrotters legacy of excellence, community impact, and cultural influence. The partnership strengthens the ties between the Harlem Globetrotters, the first-ever team inducted into the Naismith Hall of Fame, and the global basketball community through joint promotions, special events, clinics, and other projects where the two organizations can collaborate to drive awareness, engagement and further expand the impact of key initiatives. The full “100 Year Tour” will fully tip off with Boston and Pittsburgh on Friday, December 26th and roll out across 200+ domestic markets and over 125+ markets internationally. Tickets for “100 Year Tour” can be purchased HERE. 

“The history of the Naismith Hall of Fame and the Harlem Globetrotters are intertwined, and there is no better way to share our stories and broaden our collective impact than working together on all levels, from clinics to special events, not just during our Centennial season but well into the future,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “This partnership will connect with people around the world, who enjoy the game of basketball, and will grow that love even more through our goodwill, our athletes, our shared history, and our cross promotional efforts.” 

 “The Naismith Basketball Hall of Fame exists to celebrate the unifying power and global impact of our game,” said John Doleva, President and CEO of the Naismith Basketball Hall of Fame. “Partnering with the Harlem Globetrotters – an organization that has championed basketball’s core values for generations – allows us to inspire new fans, elevate the sport’s future, and expand our shared mission. We look forward to all we can accomplish together.”  

Fans can expect all-new surprises like the Golden Basketball by Spalding®, epic pre-game Magic Pass experiences, 100 Year limited edition merchandise and many other new innovations for the “Ambassadors of Basketball.” International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico, and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in winter of 2026 and running through the remainder of the year.

TBL Team Boxing League Renews Partnership with HotelPlanner for Second Consecutive Year

TBL Team Boxing League (“TBL”) today announced the renewal of its sponsorship with HotelPlanner, one of the world’s top providers of individual, group, and corporate travel bookings. Entering its second year, the continued partnership reinforces HotelPlanner’s role as TBL’s exclusive and “Official Hotel Reservations Partner”, powering all lodging needs for the league’s athletes, staff, and fans.

Building on a successful inaugural year, TBL will continue to integrate HotelPlanner’s booking platform across league operations and fan-facing channels. This includes targeted email campaigns, digital and social media amplification, and expanded use of TBL’s intellectual property, editorial photography, and league branding. HotelPlanner will again be featured prominently across TBL’s digital ecosystem, helping millions of fans easily secure hotel accommodations for TBL’s entire slate of events, including playoffs and the MegaBrawl.

TBL enters its fourth season in April, as the league continues to push the boundaries of combat sports entertainment – pairing rising stars with seasoned veterans in city-versus-city matchups. Each event features 24 one-round contests across multiple weight classes, with male and female athletes represented across 12 team rosters of 16 fighters each.

HotelPlanner continues to lead the travel technology sector with its hybrid platform combining proprietary AI agents (HotelPlanner.ai) and a 24/7 global gig-based reservations and customer service network, supporting millions of meetings, weddings, and sporting events around the world.

“We’re excited to extend our partnership with HotelPlanner for a second year,” said Kevin Cassidy, CEO of TBL Team Boxing League. “They’ve been a reliable resource for our teams and athletes, making travel planning seamless across our fast-paced season. As TBL continues to grow maintaining a trusted lodging solution helps everyone stay focused on what happens inside the ring.”

“We’re proud to renew our partnership with TBL and continue supporting their expanding footprint,” added Tim Hentschel, CEO of HotelPlanner. “The league’s momentum is undeniable, and we look forward to contributing to an even bigger and more successful season ahead.”

HotelPlanner was represented by Innovative Partnerships Group in the negotiation and renewal of the partnership.

“We’re thrilled to help bring this partnership into its second year,” said Sierra Kempthorn of Innovative Partnerships Group. “HotelPlanner and TBL are a natural match, and this continued collaboration will further elevate the experience for athletes, fans, and the entire TBL ecosystem.”

Panini America unveils Canada and USA cover for FIFA World Cup 2026™ sticker collection

photo: NEW YORK, DECEMBER 03: Julian De Guzman, Pavel Pardo, Landon Donovan, Jason Howarth, Elisabetta Mussin and Jaedyn Shaw press the button during the Panini America FIFA World Cup 2026™ Album Cover Reveal at Met Life Stadium on December 03, 2025 in East Rutherford. (Photo by Dave Kotinsky/Getty Images for Panini America)

As anticipation builds globally ahead of the Final Draw for the FIFA World Cup 2026™, Panini America has unveiled a striking Canada-United States cover design for the collectible issue of its iconic sticker album. The new edition will once again be available to billions of football fans worldwide, offering them the chance to take part in the tradition ahead of what promises to be the biggest and best-ever edition of the world’s greatest competition.

The Panini FIFA World Cup™ sticker collection has captivated fans and collectors around the globe for more than 50 years, celebrating the players and teams that have battled it out on the sport’s biggest stage. With 48 nations set to compete at the FIFA World Cup 2026 in Canada, Mexico and the United States, this will be the largest Panini FIFA World Cup sticker collection ever.

Panini will publish the sticker album’s global cover in the coming months, during the run-up to the flagship event in North America, while a special cover is also expected to be launched for Mexico. The release marks the first time that the Panini collection will have a cover dedicated to a FIFA World Cup host region. This special cover reveal will also kick-start a time-limited pre-order campaign on Amazon.

Romy Gai, FIFA Chief Business Officer, said: “Just like the FIFA World Cup, the Panini sticker album is one of the most iconic and enduring traditions in global football culture. For generations, it has brought fans together, sparked excitement around the world and created memories and mementos that last long after the final whistle. We are proud to continue this partnership for the FIFA World Cup 2026. Together with Panini, we look forward to celebrating a product that unites collectors, families and fans of all ages. This album is more than a collectible – it is a symbol of the joy, passion and anticipation that define the FIFA World Cup.”

The Canada-United States cover captures a colourful FIFA World Cup 2026 style anchored by the tournament’s official emblem and the FIFA World Cup Trophy, while also showcasing Panini’s timeless “bicycle kick” icon based on former Italian player Carlo Parola, which was introduced as Panini’s official logo in 1965.

“Our Panini FIFA World Cup sticker collection has engaged people all over the world for generations, and we are proud to introduce this landmark Canada-United States album cover for our 2026 edition,” said Mark Warsop, Chief Executive Officer of Panini America. “This special cover is the initial step in how we plan to celebrate our products and partnerships throughout the FIFA World Cup 2026, which will include the stickers and trading cards, and we believe that fans and collectors are going to be very excited.”

The FIFA World Cup 2026 will be staged across 16 Host Cities in Canada, Mexico and the United States. Today’s unveiling of the special cover took place in New York New Jersey, where the FIFA World Cup final will be played next July.

Panini is FIFA’s exclusive partner for official stickers, trading cards, trading-card games and digital collectibles. The first edition of the Panini FIFA World Cup sticker collection was produced for the 1970 instalment of the global showpiece in Mexico.

Harlem Globetrotters, Stria Sport Announce Official Footwear Partnership For 2026 Centennial Season

The world-famous, Harlem Globetrotters™ and Stria Sport, a performance shoe and apparel brand based in Chicago, today announced a joint partnership making Stria Sport the official performance shoe for the 2026 Centennial season. Stria Sport will be outfitting game and performance shoes for the Harlem Globetrotters and Washington Generals beginning with a special event at Madison Square Garden on Sunday, December 14.

“Stria is a disruptive, grassroots sneaker brand, globally distributed, outfitting top tier athletes from the NBA to the Olympics to pro hoops leagues around the world. They are an exciting new partner as we begin our Centennial season,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “A few of our players had been wearing Stria sneakers, loved the product, and had a relationship with Eric Porter and his team. I connected with those players to get their thoughts on a potentially bigger partnership, as getting feedback from our athletes is a crucial part of many aspects of our business, and here we are with a great fit for both organizations.”

“We are extremely excited to officially launch our partnership with the world-renowned Harlem Globetrotters for their upcoming 100th anniversary season,” said Eric Porter, Stria Sport founder. “Our goal has always been to design the highest-performing shoes that can help athletes around the world succeed at the peaks of their careers. We are inspired, humbled and motivated to contribute to the next phase of the Globetrotters legacy and their commitment to excellence on the court and in the community.”

Athletes will wear Stria Sport footwear during all official Global Tour games, ensuring strong brand visibility across hundreds of domestic and international appearances. Stria will be featured through in-game promotions across the tour. The footwear will also be showcased in all media moments, appearances, and CSR activations.

The full 100th Anniversary Tour will continue onwards with Boston and Pittsburgh on Friday, December 26th and continue the roll out across 200+ domestic markets and over 125+ markets internationally. Fans can also expect all-new surprises like the Golden Basketball by Spalding®, epic pre-game Magic Pass experiences, 100 Year limited edition merchandise and many other new innovations for the “Ambassadors of Basketball.” International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico, and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in winter of 2026 and running through the remainder of the year.

American Association of Professional Baseball Announces Broadcast Partnership with Home Team Network

The American Association of Professional Baseball (AAPB) today announced a new partnership with Home Team Network that will introduce a blend of advanced artificial intelligence tools and traditional production practices in select league ballparks beginning in 2025.

The collaboration is built around Home Team Network’s underlying AI technology platform, which is designed to complement, not replace, the human elements that shape the league’s broadcasts. By pairing automated systems with the local knowledge and on-air storytelling that define American Association coverage, the league aims to create a production model that is both more efficient and more consistent while also enhancing the final product for fans and national media partners.

“This is an opportunity to strengthen the broadcasts our fans watch every night while helping our clubs manage the rising costs of production,” said Joshua Schaub, Commissioner of the American Association of Professional Baseball. “Home Team Network’s technology allows us to modernize where it makes sense while keeping the human voices and perspectives that make our ballparks special.”

Home Team Network’s platform will support areas such as camera operation, graphics, advertising and sponsorship asset insertion and real-time content capture, giving production teams in select markets new tools that streamline workflows and improve reliability. The league expects the hybrid system to reduce expenses for participating operators while elevating broadcast quality for viewers.

“We’re proud to work with a league that values both innovation and authenticity, said Home Team co-founder Tanner Goetz. “Our technology is designed to assist the people who bring these games to life, and we’re excited to help the American Association take another step forward.”

The partnership will be phased in across a limited number of American Association stadiums during the 2025 season, with the league evaluating future expansion.