Monthly Archives: September 2023

NLL Adopts Unified Standings Format and Updated Playoff Structure for the 2023-24 Season

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced several new structural formats, most prominently a single-table, “Unified Standings,” in which teams are ranked regardless of geography, debuting with the 2023-24 season.

It is the most significant and impactful change to the NLL schedule format in League history.

“The revamped standings, schedule and playoff formats provide a streamlined, easy-to-follow, and fiercely competitive method of determining our playoff teams and, ultimately, our champion,” said Brett Frood, NLL Commissioner. “This also affords us flexibility in matching up teams to sustain lasting rivalries, create new ones, and maximize fan and partner engagement across the league.”

In addition to the Unified Standings model, notable features of the transition include:

  • Scheduling will be rooted in competitive equitability and schedule parity, with each team playing every other team once, plus four additional “flex” games that preserve established rivalries and fan interest, showcase games with impactful storylines, and highlight star player matchups.
  • The schedule and standings format allows the NLL to definitively showcase its continental reach as a truly North American league; for example, teams in San Diego and Vancouver competing against Toronto and New York for regular season superiority.
  • Every single game, every weekend, will have a playoff atmosphere and implications on the path to the Championship, while guaranteeing that the best eight teams at the end of the regular season have an opportunity to win the NLL Cup.
  • Each fan base in every city will have the opportunity to see every team and player visit their home arena at least once every other year.
  • The “NLL March to May” playoff format will feature the regular season #1 seed vs. #8; #2 vs. #7; #3 vs. #6; and #4 vs. #5 in the Quarterfinals, with a “bracket” style advance through to the NLL Finals. The Quarterfinal round will be single elimination. The Semi-finals and Finals will continue to be best-of-three series.
  • NLL Faceoff Weekend is set for December 1-2, 2023. Buffalo will begin its defense of its 2022-23 NLL title on Saturday, Dec. 9 at Albany, then will raise its Championship banner at home on Dec. 16.
  • For the third consecutive year, every NLL game will be distributed on ESPN+ and TSN+. The schedule of national broadcast games on TSN and ESPN linear networks will be announced soon.

The complete 2023-24 National Lacrosse League schedule can be found here.

Kitman Labs Announces Deal with Legendary Irish Hurling County, Kilkenny

Kitman Labs, the global enterprise SaaS platform providing the only single, centralised operating system for performance intelligence in the elite performance industry, today announced a new deal with Ireland’s most successful county team in the GAA – the Kilkenny Senior County Hurling Team. The team will utilise several Solutions in iP: Intelligence Platform, including: Performance Medicine, Performance Optimization and Coaching & Development. The Platform combines medical, performance and talent development data into a single, interactive system that yields actionable intelligence to support specific operating and performance outcomes.

As the 36x winner of the All-Ireland Championship, 75x winner of the provincial Leinster Championship and 19x winner of the National Hurling League, Kilkenny is indisputably the most successful county team at the senior level in the history of the game. The Intelligence Platform is being deployed across the Men’s Senior Squad. The platform will serve as the singular operating system for the Organization – eliminating data and information silos, enabling cross-Departmental communication, supporting informed, data-led decision-making and providing a comprehensive, real-time view of every player in the squad.

“The Intelligence Platform has been designed to unify data, people and processes to support informed decision-making, streamline operations and ultimately, yield the action plan necessary to achieve critical performance outcomes,” said Stephen Smith, CEO and Founder of Kitman Labs. “One of the key benefits of iP is the ability to support real-time collaboration and transparency across all Departments – driving increased efficiency off the pitch to ensure more time for development on the pitch. And it goes without saying, that as a company founded in Ireland, I personally take great pride in officially welcoming our first GAA team to the Kitman Labs family.”

“While Kilkenny has an established track record of success, it’s incumbent on us to ensure we continue to innovate to drive performance. Part of that strategy will be working with Kitman Labs to make sure we have the platform in place to support cross-functional communication and collaboration and best-in-class data and analytics capabilities to unlock specific operating and performance goals,” said Derek Lyng, Kilkenny Senior Hurling Manager.

“Kitman labs will enable team management, coaches and their squads to aspire to better results through the power of performance data, streamlined coordination and transparent communication” Mickey Comerford, Sports Performance Coach with the Kilkenny Senior Hurling team.

Kitman Labs has an established track record of working with top leagues, teams and athletes across a variety of sports, including soccer, basketball, rugby, and American football. The Kilkenny Senior County Team represents the first Kitman Labs client in the sport of Hurling and the first within the GAA. The company’s technology is currently being used within some of the world’s most elite sports organisations, including the National Football League (NFL), Premier League, Major League Soccer (MLS) and Irish Rugby Football Union (IRFU).

This launch follows other recent business strategy moves Kitman Labs has undertaken including two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organisations (700+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

Ringers, Burn Go for ACL Title Today on CBS

The American Cornhole League (ACL) is thrilled to announce that the Pennsylvania Ringers and Arizona Burn, after a season of strong competition with 16 teams across two divisions and four regions, will compete head-to-head to determine the 2023 ACL Pro Teams Championship. The Pennsylvania Ringers came out on top of the American Division out of the North Region, led byCaptain Devon Harbaugh and Co-Captains Connie Altice and Matthew Creekkiller, while the Arizona Burn won the National Division out of the West Region, steered by Captain Doug Zafft and Co-Captains Bill Hadley and Ty Lopez. The 2023 ACL Pro Teams Championship will be broadcast on Saturday, September 23rd from 1:30-2:30pm EST on CBS, allowing viewers to tune in and catch all of the action. 

Since launching in 2016 the ACL has become one of the fastest growing sports in the world, with broadcast deals with ESPN and CBS / CBS Sports. The league’s tagline “Anyone can play, anyone can win” along with its ability to be played anywhere has the league on a fast track for success.  Along with the “SuperHole” series, the ACL hosts a variety of pro and amateur events. The ACL’s strong sponsor support includes year-long partners Johnsonville, Bush’s, and AllCornhole.com, along with individual event sponsors Ultra Cornhole and Reynolds Bags.

“We’re excited for both the Pennsylvania Ringers and the Arizona Burn – after a year of tough competition it boils down to a head-to-head matchup to see who comes out on top for the Championship,” said Stacey Moore, Commissioner and Founder of the American Cornhole League. “We’re also proud to partner with CBS to bring viewers at home all of the action right in their living room.”

The American Cornhole League hosts competition and tournaments across the amateur, collegiate, and pro ranks with thousands of players taking part every year. 

New NFL and NCAA Schools Join The Lineup For Second Annual Coach Knapp Stair Climb Initiative

The Coach Knapp Memorial Fund, named in honor of veteran NFL assistant coach Greg Knapp, today announced its expanded lineup of NFL and NCAA teams participating in this fall’s “Knapp Stair Climb.” Launched last fall, the initial project had seven NFL teams and close to 200 coaches, players and staff participating in various forms on game days, easily surpassing the goal of raising $100,000. In honor of Coach Knapp, NFL and NCAA coaches, players, executives and alumni will participate in raising funds and awareness for the dangers of distracted driving at each NFL or NCAA stadium prior to team warm ups.

“It’s been very special to see so many people sign up for the Stair Climb to raise awareness for the dangers of distracted driving and to honor Greg’s legacy. We are so grateful for the groundswell of support from across the NFL and at the college level,” said Charlotte Knapp, co-founder of Knapp Memorial and Greg Knapp’s widow.

The Coach Knapp Memorial Fund designated their first grant to SADD (Students Against Destructive Decisions), which funded TextLess Live More events in high schools across the country. TextLess Live More utilizes evidence-informed strategies to reduce technology’s prevalence in young people’s lives – especially behind the wheel, reducing distracted driving rates and deaths. This year, teams will be able to choose which middle and high schools they want these events to take place to create a local impact in their communities.

This year’s initiative will start even earlier in the season, with Head Coach Matt LaFleur leading the Green Bay Packers in taking to the steps of storied Lambeau Field on Sunday, September 24th.

In addition to the Packers, the New Orleans Saints, Atlanta Falcons, New York Jets, Dallas Cowboys, Los Angeles Rams, Cleveland Browns, San Francisco 49ers, Denver Broncos, and Houston Texans, plus a growing number of NCAA colleges and universities from Division I to Division III have signed on to participate this fall. The initial NCAA list includes the football programs at Sacramento State, Stanford University, Fordham University, The University of Michigan, Caldwell University and Ripon College, with more schools joining on each week.

“Coach Knapp was a mentor and friend. I can only hope that the impact he made on me as a player, I can pay it forward to my athletes, added Bobby Fresques, Sac State Offensive Coordinator/Quarterback Coach and loyal friend. “Through his foundation, his legacy will continue to have a profound effect on Sac State Football.”

Fans, athletes, and coaches or anyone interested can also participate wherever is most convenient to them across the country, such as apartment building stairs or a high school sports stadium. Images will be shared on various social channels.

Details on how to get involved individually can be found at https://www.knappmemorial.org/stairclimb. All proceeds will benefit The Coach Knapp Memorial Fund.

San Francisco Tops Baltimore in Strat-O-Matic Simulation of 2023 Football Season

San Francisco, with an NFC-best 12-5 regular season mark and 17-14 victory over Baltimore in the championship, reigned supreme as Strat-O-Matic (@StratOMatic), the market leader in sports simulation, played out the 2023 football season through the playoffs. A 59-yard field goal attempt by Justin Tucker missed wide in the final minute to secure the sixth title for S.F.

San Francisco bested AFC #1 Baltimore after defeating Philadelphia in the conference championship game, 27-7. Baltimore outlasted rival Pittsburgh, 40-33, in the AFC title game.

Josh Allen, who paced the Bills to a 13-4 mark and #2 seed in the AFC with 4,259 passing yards, 814 rushing yards and 40 touchdowns total, earned MVP honors, edging Aaron Rodgers, who helped New York to 10 wins, throwing for 4,827 yards and 37 touchdowns.

Justin Jefferson of Minnesota had a league-best 115 receptions and 1,543 yards.

Division winners were: AFC, Buffalo (13-4), Baltimore (13-4), Tennessee (10-7) and Kansas City (10-7); NFC, Dallas (10-7), Green Bay (10-7), Atlanta (9-8) and San Francisco (12-5).

Full standings and playoffs scores below:

AFC East
Buffalo, 13-4
New York, 10-7
Miami, 9-8
New England, 5-12

AFC North
Baltimore, 13-4
Pittsburgh, 12- 5
Cleveland, 9-8
Cincinnati, 8-9

AFC South
Tennessee, 10-7
Jacksonville, 9-8
Houston, 8-9
Indianapolis, 4-13

AFC West
Kansas City, 10-7
Las Vegas, 9-8
Los Angeles, 8-9
Denver, 8-9

NFC East
Dallas, 10-7
Philadelphia, 10-7
New York, 8-9
Washington, 7-10

NFC North
Green Bay, 10-7
Detroit, 7-10
Minnesota, 7-10
Chicago, 5-12

NFC South
Atlanta, 9-8
Tampa Bay, 9-8
Carolina, 8-9
New Orleans, 7-10

NFC West
San Francisco, 12-5
Seattle, 9-8
Los Angeles, 7-10
Arizona, 2- 15

AFC Wild card
BUF over MIA 24-23
NYJ over KC 31-17
PIT over TEN 17-16

NFC Wild card
DAL over SEA 26-23
TB over GB 34-32
PHI over ATL 17-16

AFC Divisional
BAL over NYJ 33-27 (OT)
PIT over BUF 26-23

NFC Divisional
SF over TB 29-28
PHI over DAL 27-20

AFC Conf Chp
BAL over PIT 40-33

NFC Conf Chp
SF over PHI 27-7

Super Bowl
SF over BAL 17-14

CIRCA-Keenan-Love-vs Tamyrik Fields (Photo by Bryan Steffy-Getty Images for SlamBall)-2800

Gambling A Part of Impressive Metrics For This Summer’s SlamBall League: Series 6 in Las Vegas

SlamBall, the fast-paced, gravity-defying sport that combines elements of basketball, football, hockey and acrobatics co-founded by Mason Gordon and Mike Tollin, today unveiled its comprehensive look at data for the recently completed season, and announced its first official plans for what lies ahead for the property.

The numbers included massive social engagement which bested virtually any other live sports property during the period, solid numbers in its time slots on ESPN, quality attendance numbers and the attention of a global media audience, all of which is detailed below.

“We set out this relaunch season with very lofty goals, and in almost every aspect we exceeded our marks,” said Mason Gordon, SlamBall co-founder. “In addition to all the positive numbers in broadcast and the digital/social space came a wide number of parties, cities and event partners eagerly interested in what our athletes and coaches were delivering on and off the court, which has led us to re-think our event footprint even sooner than next summer. While we are encouraged, we are working through many details that will be announced soon. One thing is for sure, we have set out to be the UFC for team sports, and I know we are well on our way to getting there now.”

Some key metrics:

Digital/social:

During the time period of the build up and relaunch of SlamBall, no other active professional sports league, whether a start up or established league, came close in engagement or growth across Twitter and Instagram, even during a MUCH shorter run and season than the others.

-Close to 100 SlamBall original posts exceeded 100,000 views across social platforms during the six week run, amongst the most for any sports property during the period.

-Other major media platforms including ESPN, Barstool Sports, Bleacher Report, Overtime, FanDuel, The Score, Jomboy Media, FOS, Ballislife, Complex and more organically shared SlamBall content over 100 times across platforms, totaling over 10M additional views.

– SlamBall’s engagement far surpassed the competition of other major sports leagues during the lead up and run of the season, with engagement rates of over 6% vs the competition average of 1.62%. The only league that came semi-close was the Premier Lacrosse League at 2.7%.

– Twitter was much of the same story with an engagement rate of .464%, more than 4x the average of .111% and beating the second league, Professional Pickleball League (.140%) by a very healthy margin.

– SlamBall also saw TREMENDOUS growth vs the competition, growing 48.5% on Instagram (competition average of 18.4%) and still ahead of MLS (44.6%) during a time period in which Lionel Messi joined the league.

– This was true on Twitter as well, where SlamBall grew 46.9% vs a 16.1% competition average, and the second highest being PFL at 31.8%.

Broadcast:

SlamBall was able to secure almost 50 hours of live programming on the ESPN networks, one of the most comprehensive partnerships for a property coming back into the marketplace after a long dormant period. SlamBall’s live late night viewership window on ESPN and ESPN2 scored with audiences 18-45 across the country, delivering with the key demo brands crave. SlamBall’s average of 105,000 was on par with other live broadcasts in the time slot.

-SlamBall’s launch led to immediate international interest as well, with games being shown live through the ESPN partnership in Latin America (on DTC on Star+); in the Caribbean (via ESPN & the affiliate-authenticated ESPN App), and in Australia, New Zealand and the Pacific Islands (via ESPN & the affiliate-authenticated Watch ESPN). Additionally, SlamBall China launched its broadcast on Douyin, Kuaishou, WeChat Videos, Xiaohongshu, and Weibo, with over 25 million views in the first few days.

-Additionally, SlamBall’s decision to use former athletes like Nate Robinson and Marshawn Lynch in its broadcasts alongside ESPN personality John Schriffen led to millions of additional digital views, making it one of the most talked about broadcasts not just of the summer, but of the year.

Gambling:

In its first few weeks SlamBall entered into a partnership with US Integrity which led to live gambling on games after just two weeks of play, thanks to its partnership with Circa Sports. The almost unheard-of quick turnaround for launch live money gaming is a testament to the intense and vocal interest of a young audience, and SlamBall’s ability to build the sport’s relaunch with gaming applications top of mind.

Media:

SlamBall’s earned media coverage impressions for the six weeks were in the multi millions, with consistent coverage not just from the largest media platforms, but from some of the most influential and engaged social media influencers and athletes as well. SlamBall captured the attention of everyone from Snoop Dogg, to athletes (former and current) ranging from Pat McAfee, Jalen Brunson, Rex Chapman and Alex Caruso to Patrick Mahomes, Dez Bryant, Shawne Merriman and DeAndre Jordan, all of whom were engaged viewers for games on multiple nights, with posts they shared across social media. Traditional media ranging from CBS News to CNN to GQ to SI.com and USA Today all took note and shared the growing story of SlamBall as a property. SlamBall also resonated by building the stories of its amazing athletes and leadership, with features ranging from The Philadelphia Inquirer and Indianapolis Star to the New York Post.

-SlamBall’s weekly highlights service also delivered in excess of 1.5 million views, with highlights being shared by platforms such as the Chicago Tribune, the New York Daily News and the L.A. Times among many others.

Brand Partners:

In addition to Circa, SlamBall secured a growing number of brand partners as the season built momentum and interest and engagement grew. They included Old Trapper as a Founding Partner, and Launch Hydrate, The PBR, Hakkasan, Betr, SunnyD vodka seltzer, MaxAir, and Hertz as supporting partners. A number of additional partnerships are in discussions to be announced in the coming weeks.

Website:

SlamBall’s website traffic exceeded expectations with over 400,000 visitors during the period. Users again were largely in the 19-30 demo and came from as many as 30 different countries.

In May, SamBall’s return became official when a new Series A round of funding of $11 million was announced. Led by IA Sports Ventures and Eberg Capital, both of which are co-owners of the Miami Marlins, among other investments. Others include: David Blitzer and David Adelman, both of Harris Blitzer Sports & Entertainment; Fanatics founder Michael Rubin; VC investor Gary Vaynerchuk; NBA player Blake Griffin; Sacramento Kings investor Kevin Nagle; Lloyd Danzig of Sharp Alpha; Legends Growth Enterprises; Red Games CEO Brian Lovell; attorney Jesse Sharf, Accelerate Sports; and VC investor Eric Manlunas.

Attendance

This was the first time in the history of the sport that larger scale fan attendance factored into the SlamBall experience. Cox Pavilion was scaled for 2,500 seats for each of the multiple night sessions throughout the six week season. The league reached capacity six times during the run, and averaged over 80% for the season, exceeding expectations by over 15%. Fans were in attendance from over 20 states and countries as far away as China, Germany, Denmark, Canada and the UK.

Series 6:

The Mob finished a perfect 18-0 to win SlamBall’s return championship on Thursday night, August 24 in front of the second straight sold-out crowd of 2,500 at Las Vegas’ Cox Pavilion, downing the Lava, 49-36. Darius Clark (Blue Springs, MO) led the Mob’s offensive onslaught, earning SlamBall Playoffs Most Valuable Player honors with 45 total points in the two playoff wins.

Mob stopper and team captain Gage Smith (Elizabeth, CO) was named SlamBall League: Series 6 Most Valuable Player and Defensive Player of the Year. The Wrath’s Ty McGee (Littleton, CO) earned Offensive Player of the Year honors and Mob gunner Cam Hollins (Avon, IN) was selected 5th Man of the Year, while the Mob’s Brendan Kirsch (Indianapolis, IN) was tabbed Coach of the Year.

Joining Smith and McGee on the All-SlamBall First Team were Mob gunner Darius Clark (Blue Springs, MO) and Slashers handler Tony Crosby II (Long Beach, CA). The All-SlamBall Second Team features Gryphons’ gunners KyShawn Jones (Danville, VA) and Justin Holmes (Roseville, CA), Mob handler Cameron Horton (Jacksonville, AL) and Buzzsaw stopper Tyquan Scott (Long Beach, NY).

Fanatics Betting and Gaming Closes First Wave of States in its Acquisition of the US Businesses of PointsBet

Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc., this week closed on the first eight states in its previously announced acquisition of the U.S. businesses of PointsBet USA.  The acquisition transforms Fanatics Betting and Gaming into a premier online gaming operator with proven products in sports betting and iCasino.

On June 30, 2023, PointsBet Shareholders in Australia approved a Stock and Equity Sale Agreement with Fanatics Betting and Gaming for US$225 million on a debt free basis for the sale of PointsBet’s United States sports wagering, advance deposit wagering (ADW), iCasino, Banach technology, and a license to use the company’s proprietary technology platform. 

Today, following regulatory approvals, Fanatics Betting and Gaming closed on the operating businesses of PointsBet USA in the following states: Colorado, Iowa, Kansas, Maryland, New Jersey, Pennsylvania, Virginia, and West Virginia.  As each state closes and officially becomes part of Fanatics Betting and Gaming, customers in such state will see PointsBet rebranded to “PointsBet, a Fanatics Experience,” with additional state closings to continue throughout the year.  Customers in Indiana and Illinois will see PointsBet rebranded to “PointsBet, a Fanatics Experience” in the coming months, but the operating businesses of PointsBet USA in Indiana and Illinois will continue to be operated by PointsBet USA without interruption until Fanatics Betting and Games closes those states later this year.

“We are excited about what we are building at Fanatics Betting and Gaming and this acquisition accelerates our plans,” said Matt King, CEO of Fanatics Betting and Gaming. “We have a ten-year plan that focuses on the customer and not market share.  We are going to acquire customers efficiently, allowing us to return savings to customers by investing in the customer experience at Fanatics Sportsbook and PointsBet, a Fanatics Experience.” 

This strategic acquisition complements the growth and diversification that Fanatics Betting and Gaming has accomplished over the past two years. Fanatics Betting and Gaming will add PointsBet’s online casino platform, which is available in four states, to continue the development of Fanatics’ online casino offerings that is scheduled to launch later this year in the United States. In addition, Fanatics Betting and Gaming will begin integrating Banach Technology’s risk management platform and quantitative driven trading models into the Fanatics Sportsbook app that is now available for download on iOS and Android for sports fans in Maryland, Massachusetts, Ohio and Tennessee.

As part of the Fanatics experience, new and current PointsBet customers will have the opportunity to become part of the Fanatics family and the global digital sports platform of legal sports betting and iGaming, team merchandise and collectibles (trading cards). In addition, PointsBet customers will experience new and engaging promotions that Fanatics is planning this football season.

PointsBet USA will continue to operate in states like Illinois, Indiana, Louisiana, Michigan, New York and Ohio until Fanatics Betting and Gaming is able to close on select states individually.  PointsBet USA will continue to employ engineers, customer service teams, traders, marketing and compliance teams with a new influx of operating capital from Fanatics Betting and Gaming.  Johnny Aitken will continue as the CEO of PointsBet USA and customers will continue to enjoy the most markets on all four major U.S. sports including up to 1,000 markets per NBA game and the quickest, most user-friendly app on the market today.

At the start of football season, Fanatics Betting and Gaming will have a portfolio of brands live in 11 legal sports betting states and PointsBet Casino will be live in four states.