Category Archives: NBA

Geno Auriemma Invests in 360 Hoops, Backing the Next Evolution of Basketball

360 Hoops, the emerging sports innovation company behind the patented three-in-one basketball system and circular gameplay format, today announced a landmark investment from Geno Auriemma, one of the most accomplished and influential basketball coaches in the history of the sport.

The Hall of Fame coach and 12-time National Champion said of 360 Hoops, “What stood out to me about 360 Hoops is that it doesn’t try to change basketball…it amplifies it,” said Auriemma. “More movement, more awareness, more decisions. Anything that gets players more involved and thinking about the game in real time is worth supporting.”

Auriemma’s investment and strategic advisory role mark a key validation for 360 Hoops as the company prepares for its official rollout in the second quarter of 2026, following extensive prototyping and pilot programming in 2025.

An Engagement Multiplier

360 Hoops is built around three integrated elements that can operate independently or together, forming a new basketball platform supported by patented intellectual property:

Product: A patented three-in-one basketball system
Gameplay: A proprietary circular format that allows players to score on any of three baskets
Activation: A customizable platform designed for community programming, events, and brand engagement

At the equipment level, the three-in-one system is designed to increase player involvement by creating more scoring opportunities, movement, and decision-making within a single play environment. The company’s flagship product, 360Flex, is a portable system adjustable from 4.5 to 10 feet and is scheduled to be available for purchase this spring. In addition to the portable system, the company plans to introduce a permanent in-ground version, with a ceiling-retractable, pro-grade model currently in development.

At the gameplay level, 360 Hoops introduces a proprietary 3v3v3 format played on a circular court, where players can attack and defend any of three baskets. The company states that up to five 360Flex systems can be operated within the general footprint of a traditional basketball court, enabling higher participation levels and expanded programming opportunities for facilities and operators. The company plans to host its own slate of tournaments while also partnering with approved operators to support broader adoption.

As an activation platform, 360 Hoops systems can be custom-designed for schools, clubs, municipalities, and brand partners, supporting signage, sponsorship, and experiential programming. The systems are designed to serve as focal points for community engagement while offering operators additional options for events and partnerships.

Drawing inspiration from how pickleball transformed tennis, 360 Hoops aims to do the same for basketball — offering a highly engaging, social, and accessible complement to the traditional game rather than attempting to replace it.

“Players learn by being involved,” Auriemma added. “This format forces awareness and decision-making in a way that reflects real basketball situations.”

Validation From a Trusted Voice in Basketball

Founded by Anthony Gomez and Shane Brey, 360 Hoops was built to expand participation, skill development, and engagement while preserving the fundamentals of the game. Auriemma’s investment aligns directly with that mission, reinforcing the company’s focus on scalable, community-based programming that enhances basketball without changing its core.

Shane Brey, Inventor and Co-Founder of 360 Hoops, said:
“Geno’s belief in what we’re building is incredibly meaningful. He sees the game better than anyone and understands what truly benefits players and communities. His investment validates 360 Hoops as a platform that enhances basketball and youth development without compromising the integrity of the sport we all love.”

Anthony Gomez, Co-Founder of 360 Hoops, added:
“This is a major vote of confidence in 360 Hoops as a company, and we don’t take it lightly. We’re grateful for Geno’s belief and know his support will accelerate our ability to scale, bring 360 Hoops to market, and deliver long-term value for the communities, partners, and players who experience it.”

Auriemma echoed that belief, saying:
“We need more ways to keep kids engaged with the game. 360 Hoops meets players where they are while still respecting basketball’s fundamentals.”

What’s Next
360 Hoops will launch sales this spring, introduce a nationwide slate of 360 Hoops Tournaments, and roll out its school experience model this fall. The company will also continue to announce additional investments, partnerships, and strategic initiatives in the coming months.

Harlem Globetrotters, Stria Sport Announce Official Footwear Partnership For 2026 Centennial Season

The world-famous, Harlem Globetrotters™ and Stria Sport, a performance shoe and apparel brand based in Chicago, today announced a joint partnership making Stria Sport the official performance shoe for the 2026 Centennial season. Stria Sport will be outfitting game and performance shoes for the Harlem Globetrotters and Washington Generals beginning with a special event at Madison Square Garden on Sunday, December 14.

“Stria is a disruptive, grassroots sneaker brand, globally distributed, outfitting top tier athletes from the NBA to the Olympics to pro hoops leagues around the world. They are an exciting new partner as we begin our Centennial season,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “A few of our players had been wearing Stria sneakers, loved the product, and had a relationship with Eric Porter and his team. I connected with those players to get their thoughts on a potentially bigger partnership, as getting feedback from our athletes is a crucial part of many aspects of our business, and here we are with a great fit for both organizations.”

“We are extremely excited to officially launch our partnership with the world-renowned Harlem Globetrotters for their upcoming 100th anniversary season,” said Eric Porter, Stria Sport founder. “Our goal has always been to design the highest-performing shoes that can help athletes around the world succeed at the peaks of their careers. We are inspired, humbled and motivated to contribute to the next phase of the Globetrotters legacy and their commitment to excellence on the court and in the community.”

Athletes will wear Stria Sport footwear during all official Global Tour games, ensuring strong brand visibility across hundreds of domestic and international appearances. Stria will be featured through in-game promotions across the tour. The footwear will also be showcased in all media moments, appearances, and CSR activations.

The full 100th Anniversary Tour will continue onwards with Boston and Pittsburgh on Friday, December 26th and continue the roll out across 200+ domestic markets and over 125+ markets internationally. Fans can also expect all-new surprises like the Golden Basketball by Spalding®, epic pre-game Magic Pass experiences, 100 Year limited edition merchandise and many other new innovations for the “Ambassadors of Basketball.” International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico, and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in winter of 2026 and running through the remainder of the year.

Harlem Globetrotters Unveil 2026 Rookie Class Welcoming 10 New Athletes Ahead of Centennial Season

The world-famous, Harlem Globetrotters today announced one of their largest groups of new athletes in the organization’s history, six men and four women, who will join the returning players as part of  The 100 Year Tour, the organization’s 100th season. The group includes players from major Division 1 conferences including THE BIG EAST, the Northeast Conference, the Southland Conferences, a variety of HBCU schools and players with international experience, as well as freestyler Yoh Iwasaki, the Globetrotter’s first athlete from Japan and third from Asia. The Globetrotters are currently beginning training camp at Lakepoint Sports in Cartersville, GA., before the official tip off with a special event at Madison Square Garden on Sunday, December 14.

“This year we bolstered our player recruitment efforts with help of a scouting consultant with deep roots across the basketball landscape which resulted in us having greater presence at important events like NBA Summer League, the NBA Draft Combine, the Portsmouth Invitational Tournament and other facets of the global basketball landscape,” said Keith Dawkins President, Harlem Globetrotters & Herschend Entertainment Studios. “All of this activity led to our first-ever open tryout, where these athletes were selected, and we are very proud to welcome them to the Globetrotters for this once-in-a-lifetime Centennial season.”


Included in the group is Iwasaki, a dynamic freestyle dribbler and trick shot artist whose short form videos have been seen by millions. He becomes the third member of The Globetrotters from Asia, which included “The Mongolian Shark” seven foot, Sharavjamts Tserenjanhor, who was the first Asian player in the early 2000s (and his son Mike is currently starting at The University of South Carolina) and Jiang “Lucky” Shan from Beijing, China, signed with the team as part of their 2020 rookie class, who spent two seasons with the club.

The rest of the Globetrotter and Washington Generals rookies include: 
• Zanai Jones (Jersey City, NJ) – A 5’6” point guard who spent 3 years at Villanova University, before she transferred to SMU and averaged 9.3 points, 2.8 rebounds, and 4 assists. 
• Mike Saunders Jr (Indianapolis, Ind.) – A 6’0” guard appeared in 17 games as a grad transfer at Pepperdine in 2024-25 after being a key contributor for McNeese State’s Southland Conference Championship team averaging 6.0 points and 1.6 assists per game… prior to McNeese he was at the University of Utah, averaging 4.1 ppg in one season after two seasons at the University of Cincinnati where he averaged 8 ppg in two seasons.
• Deangelique Waithe (Lehigh Acres, FL) – A 6’0” forward who played three seasons at Long Island University, averaging 12.6 ppg in her senior year, earning team MVP honors, and was selected All-NEC Tournament 2nd Team.
• Kaleb Wallace (Atlanta, GA) – A 6’5” forward, played at Carson-Newman for two seasons and Catawba for two, averaging 8 ppg and 3 apg as a 6-5 guard.
• Ty’Ohn Trimble (Alton, IL) – A 5’7” guard, averaged 8 PPG and 5 APG in two seasons at Dillard University after starring at Parkland College for his first two seasons
• Tyrus Crawford (New Orleans, LA) – A 6’7” forward played for the Dillard Blue Devils where he averaged 4.76points and 4.7 rebounds per game
– Tauris Watson (Lexington, SC) – A 6’3” guard, played collegiately at West Georgia and Wofford after leading the Panhandle Conference in scoring at 18.2 points per game on 47.8 percent from the floor and 32.8 percent from 3-point range.
• Gabrielle Bunch (Laurel, MS) – A 5’9” guard who played at Mississippi Valley State from 2022-2024.
• Marissa Mandeldove (Lilburn, GA) – A 5’5” guard from Clark University, where she averaged 18 ppg in her three seasons for the Panthers, earning all SIAC honors her senior year.

The full 100th Anniversary Tour will continue onwards with Boston and Pittsburgh on Friday, December 26th and continue the roll out across 200+ domestic markets and over 125+ markets internationally. Fans can also expect all-new surprises like the Golden Basketball by Spalding®, epic pre-game Magic Pass experiences, 100 Year limited edition merchandise and many other new innovations for the “Ambassadors of Basketball.” International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico, and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in winter of 2026 and running through the remainder of the year.

Harlem Globetrotters, EQL Games Announce Lottery Program Partnership For The 2026 Centennial Season

The world-famous Harlem Globetrotters and lottery vendor EQL Games today formally announced a joint partnership to identify and launch state lottery games across the country in celebration of the organization’s centennial season. The program, the first-ever lottery series connected to the Globetrotters brand, will officially begin in December with a scratch ticket released by the Maryland Lottery.

The Globetrotters Centennial season will officially tip off with a special event at Madison Square Garden on December 14.

“The growth of casual gaming continues to be a key engagement point for consumers and we are proud to be able to use this partnership with EQL Games to have our brand story in front of millions of consumers who might not be our traditional fanbase,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “This is yet another great example of the fun and unique ways the organization will grow our areas of consumer engagement as our Centennial season tips off.”

“The 2026 season marks 100 years of the Globetrotters being synonymous with fun and entertainment, two of the biggest reasons people play the lottery,” said Brad Cummings, CEO of EQL Games. “We are honored to kick off this partnership with the Maryland Lottery, and we are looking forward to expanding it to other lotteries in the coming months. Players will have the best of both worlds – a chance to win money and the opportunity to see the Globetrotters.”

Released on the eve of the team’s 100th year celebration in 2026, the new $2 Maryland tickets feature vintage Harlem Globetrotters designs, including the iconic basketball spinning on a finger, and the chance to win prizes, both instantly and through a second-chance promotion. Similar programs are in discussion with other states and will be announced in the coming months.

The full 100th Anniversary Tour will continue onwards with Boston and Pittsburgh on Friday, December 26th and continue the roll out across 200+ domestic markets and over 125+ markets internationally. Fans can also expect all-new surprises like the Golden Basketball by Spalding®, epic pre-game Magic Pass experiences, 100 Year limited edition merchandise and many other new innovations for the “Ambassadors of Basketball.” International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico, and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in winter of 2026 and running through the remainder of the year.

NBRPA Partners with Harlem Globetrotters to Celebrate 100 Years of Global Basketball Legacy

The National Basketball Retired Players Association (NBRPA) today announced a historic partnership with the Harlem Globetrotters, honoring 100 years of basketball excellence, community impact, and cultural influence. This collaboration marks a powerful moment of unity between two storied basketball institutions committed to supporting former players and uplifting future generations. The Globetrotters Centennial season will begin with a special event at Madison Square Garden on Sunday, December 14.

This milestone partnership — led by Charles “Choo” Smith, Chairman of the NBRPA, Keith Dawkins, President of the Harlem Globetrotters and Herschend Entertainment Studios, and Antonio Davis, President & CEO of the NBRPA — embodies the enduring spirit of teamwork, joy, and service that has defined the Globetrotter legacy for a century.

“Being part of the Harlem Globetrotter family taught me the power of connection,” said Charles “Choo” Smith, NBRPA Chairman. “This partnership continues that legacy — bringing together generations of players to serve and inspire. It’s about unity, honoring where basketball has taken us, and using our collective platform to impact the next generation.”

Antonio Davis, President & CEO of the NBRPA, added: “The Harlem Globetrotters have been cultural ambassadors and pioneers for basketball around the world. Partnering with them during their 100th anniversary is both an honor and a responsibility — one that reflects our shared mission to uplift, empower, and unite former players across every league.”

Keith Dawkins, President of the Harlem Globetrotters and Herschend Entertainment Studios, echoed this sentiment: “Our Centennial season brings about the opportunity to expand our relationships across the global sport of basketball. With the NBRPA, there’s not only a shared history and commitment to our athletes but also for about where we are going in the future. From community events to special projects to our massive global tour, we are looking forward to expanding the reach, and power, of our collective efforts to garner larger audiences around the world.”

The partnership between the two organizations symbolizes the alignment of two visionary leaders and CEOs united by a purpose-driven commitment to amplify basketball’s influence far beyond the court.

Through this collaboration, the NBRPA and Harlem Globetrotters will launch a yearlong celebration highlighting the Globetrotters’ 100-year legacy, including:

  • National Events & Appearances: Joint appearances at community and league events featuring former Globetrotters and other Legends of Basketball.
  • Storytelling & Content Series: Digital and social campaigns celebrating Globetrotter alumni and the organization’s trailblazing role in sports and entertainment.
  • Legends Care Initiatives: Programs designed to support former Globetrotter players with resources in health, education, and career development.
  • Youth Engagement & Clinics: Basketball clinics, mentorship opportunities, and educational activations emphasizing leadership, sportsmanship, and inclusion.

Together, the NBRPA and Harlem Globetrotters will honor the past while building a future rooted in legacy, community, and opportunity — ensuring that the joy of the game and its life-changing impact continue for the next 100 years. As both organizations look ahead, this partnership symbolizes a new chapter of basketball unity — one where every player, regardless of league, is celebrated for their impact on and off the court.

Wizards Tip Off Season with Special ‘529 Plan,’ Multiple Promotions

The Washington Wizards announced today the launch of the “Wizards 529” season ticket plan for the upcoming 2025-26 NBA season. This limited-quantity package offers fans full access to all 41 home games for just $529 – less than $13 per game. Designed as an innovative and affordable season ticket option, the “529 Plan” includes reserved seating in select value sections, along with early access to marquee matchups, exclusive fan events, and loyalty incentives.

Inspired by both the Wizards’ youth movement and the widely recognized 529 college savings plan, the “529 Plan” encourages fans to invest in the future of D.C. basketball. Tailored for first-time season ticket buyers, students, families, and young professionals, the package offers an accessible and affordable long-term way to witness the next era of the Wizards, and the growth of the game in the nation’s capital firsthand.

“Our Basketball leadership is building a talented roster for the future, and we want our fans to be part of that journey,” said Hunter Lochmann, Monumental Sports and Entertainment Chief Marketing Officer. “Just like a 529 savings plan, this ticket package is all about smart investing – in this case, investing in the future of D.C. basketball.”

In addition, the Wizards’ College Series and Student Rush ticket packages are returning for the 2025-26 season. The College Series features a 10-game lineup highlighted by UNC, UVA, UMD, and Pittsburgh, and purchases include a limited edition, co-branded school and Wizards Hawaiian shirt, while supplies last. Student Rush presented by Chick-fil-A, will be offered for select home games throughout the season, with tickets starting at just $15. Students will also receive a Chick-fil-A meal voucher with their purchase.

Washington will also have custom player designed giveaways. On Nov. 25, the first 10,000 fans in attendance will receive pajama pants designed by guard Bub Carrington. Fans can also take home a City Edition themed hat designed by second-year guard AJ Johnson on Feb. 3.

The Wizards will also celebrate SpongeBob SquarePants night on Sunday, Jan. 4, with the first 10,000 fans in attendance taking home a co-branded Wizards x SpongeBob SquarePants hat. Fans can also upgrade their experience and purchase a special ticket package that includes a SpongeBob SquarePants basketball jersey.

This season, the Wizards will host a variety of theme nights. For the second consecutive season, Washington will host Hoops & Hounds Night presented by Brandywine Valley SPCA on Feb. 22, inviting fans and their dog to watch the Wizards vs. Hornets matchup at Capital One Arena. In addition, the SPCA will be on the concourse with dogs available for adoption. Further details will be announced later in the season.

The team will also celebrate Wizards alum John Wall with a special celebration during the season. The night will serve as a celebration of Wall’s retirement from the NBA, his remarkable career with the team, and his contributions to the Wizards and the D.C. community. Full details will be announced at a later date.

The popular Friday Night Concert Series presented by Sprite will return for the 10th season. Artists and details will be announced in the coming weeks.

To view the complete giveaway schedule and purchase a special ticket offer, fans can visit washingtonwizards.com/promotions.

ShotTracker Announces Expansion Into Division 2 and Division 3 Schools and Update on Latest NCAA Partnerships

ShotTracker, the revolutionary AI-powered sports analytics platform transforming how teams capture and visualize performance data, today unveiled a comprehensive platform designed to engage with the added technological and data needs for Division 2 and Division 3 men’s and women’s basketball programs, the first time the company’s modified tech on the bench platforms will be available to schools outside Division 1, as well as their latest renewals and additions of partner schools.

‘We spent the late spring and summer in the field, listening and learning not just from our wide range of partner schools, but from basketball professionals and technologists who continue to help programs and individuals find an edge for success.  What came out was a growing need for schools outside of Division I to enhance their technology in cost-efficient ways that still helped them develop and recruit, and our announcement today for those programs is also reflective of that time. While schools below D1 have their own special needs, those coaches yearning for ways to improve are no less strong or less competitive, and we are excited to roll out this offering for those set of potential new partners as well,” said Davyeon Ross, Co-Founder and President of ShotTracker. “In addition to this special version of their products to Division 2 and 3 men’s and women’s programs for the first time, ShotTracker continues to expand its relationships across the NCAA.  These new and enhanced partnerships are the result of all that time of reflection and development.”  

Among the latest returning and new schools to expand the roster of ShotTracker partnerships include: the LSU, Indiana University, Murray State University, UNC Charlotte men’s programs and Brigham Young University, UNC Charlotte, Murray State University, University of Colorado, St. Bonaventure and UCLA women’s program. All of which will be adding various elements of the ShotTracker offerings with Helix, Hype, Scout or Pulse systems, or upgrading their initial partnerships. 

This news follows ShotTracker’s continued growth in 2025. That includes enhanced work with the 2025 Phillips 66 Big 12 Men’s and Women’s Basketball Championships and one of the largest expansions in recent company history as well as the July addition of FanThreeSixty as a new strategic partner.   That expansion brings the number of ShotTracker partner schools to nearly sixty, with more coming later this year.

Harlem Globetrotters Unveil Dynamic New Uniform Looks For The 2026 100th Anniversary Tour

The World-Famous, Harlem Globetrotters today unveiled a new uniform series for their Centennial season, three distinct red, white and blue uniforms designed by celebrated sports designer, Jeff Hamilton, which will tie elements of the tour today to the vast history and legacy of the team. The three uniforms will debut at Madison Square Garden on Sunday, December 14 and then will continue on a daily alternating cadence throughout the 2026 Global Tour season.

“From the Chicago streets to arenas in over 125+ countries, the Harlem Globetrotters have been donning the Red, White & Blue for 100 straight years, turning every jersey into a badge of swagger, showmanship, and history,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “Jeff Hamilton has taken all aspects of that legacy and developed a series of three unique looks that each tell their own piece of our history, and we are looking forward to seeing how fans old and new enjoy our Centennial look as part of a newly reimagined Globetrotter experience around the world.”

‘The Globetrotters challenged us to come up with a look that could not just embody their history, but would tell a vibrant and literally colorful story of their present and their future for fans around the world,’ said Hamilton. “We think these three uniforms, the first of several fashion collaborations we will be working on for the Centennial, help achieve those goals, and will be part of the must have of any basketball fan of any age in 2026 and beyond.”

The three bold designs will each feature Red, White and Blue as base colors, as well as the five stars that help define Globetrotters history, and are also featured in the team’s Centennial logo. Those five stars are an homage to the original five members of the Globetrotters, Walter ‘Toots’ Wright, Byron ‘Fat’ Long, Willis ‘Kid’ Oliver, Andy Washington, and Al ‘Runt’ Pullins.

The three designs will be:

The White Uniform- “The World-Famous Edition”

For 100 years, the Harlem Globetrotters have been recognized around the globe as the World-Famous icons of basketball entertainment. This jersey celebrates that unmistakable identity — a symbol of showmanship, style, and a name known in every corner of the world.

The Red Uniform- “The Tour Edition”

Since 1926, the Harlem Globetrotters have toured around the world, bringing their game to fans in 125+ countries. This jersey represents the heartbeat of the tour — the miles traveled, the arenas packed with cheers, and the generations of fans, both lifelong and new, who make every stop unforgettable.

The Blue Uniform- “The Ambassador Edition”

Inspired by the Globetrotters’ legacy as true Goodwill Ambassadors, this jersey reflects the team’s mission to bring smiles, connection, and unforgettable moments to communities worldwide. Carrying that mission forward, it honors a legacy of inspiring the next generation wherever the game is played.

The uniforms will be produced by Exxact Sports of New Jersey– the uniform manufacturer and official partner of the Harlem Globetrotters and The Washington Generals, and as part of their work, the Exxact Sports logo will appear as a patch on the front of the jersey.

The North American leg of the tour officially begins Sunday, December 14 at Madison Square Garden with the tour continuing throughout spring 2026. International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in, winter 2026 and running through the remainder of the year.

Revered for their exceptional athleticism, basketball wizardry, and heartwarming interactions with fans of all ages, the current team of elite men and women in this year’s Centennial show will bring a fresh look of gravity-defying dunks and game-changing tricks as well as several never-before-seen elements as the Globetrotters take on their renowned rivals, The Washington Generals.

‘The Harlem Globetrotters 100 Year Tour’ Announce Dates And Cities For Their Upcoming Centennial

“The Harlem Globetrotters 100 Year Tour” announced the dates and cities today for their upcoming world-wide centennial tour beginning with a special event on Sunday December 14 at Madison Square Garden, with the full tour launching with games in Boston and Pittsburgh on Friday, December 26th and continuing on to 200+ domestic markets and over 125+ markets internationally.

Global tickets will be on sale for a newly reimagined show that will feature never-before- seen basketball excitement and special features integrated into the game for the Centennial season only. The Harlem Globetrotters Citi Pre-Sale Begins Tuesday, September 9, with venue and Ticketmaster pre-sale on Monday, September 15, followed by world-wide sale on Monday, September 22. Fans can request an early access code now at HarlemGlobetrotters.com.

“There are very few brands in any business, let alone sports, that cannot just withstand but grow over the course of 100 years, and the Harlem Globetrotters are on the top of that global list,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “We have challenged ourselves to make sure our business is evolving and reaching the audience wherever they are. And for this year’s tour we want to make sure that there’s something for everyone, from the families and fans that turn out in the thousands every year to those young people just experiencing the work our amazing and talented athletes are doing for the first time. The result will be a basketball and entertainment experience like no other, a literal once in a century event for all to enjoy.”

The team will debut their new 100-year jerseys designed by legendary fashion artist, Jeff Hamilton, honoring a century of global impact, as they face off against their longtime rivals, the Washington Generals. Fans can also expect all-new surprises like the Golden Basketball by Spalding®, epic pre-game Magic Pass experiences, a 100 Year Souvenir Ticket and many other new innovations for the “Ambassadors of Basketball.”

The current team of elite men and women, holders of an unprecedented 60+ Guinness World Records, including 18 set just last year, the most of any team in any sport, will bring a fresh look of gravity-defying dunks and game-changing tricks against their renowned rivals, The Washington Generals.

The North American leg of the tour, officially begins Sunday, December 14 with the tour continuing throughout spring 2026. International markets such as France, United Kingdom, Italy, Germany, Spain, Switzerland, Belgium, Netherlands, Mexico, and across Asia are just a few of the many locations the Harlem Globetrotters will be touring in winter 2026 and running through the remainder of the year. Spalding continues its role as the official global ball partner of the Harlem Globetrotters.

Revered for their exceptional athleticism, basketball wizardry, and heartwarming interactions with fans of all ages, they will captivate audiences with never-before-seen tricks, fan engagement, and heartwarming moments that have become synonymous with the Harlem Globetrotters. Tour schedule and ticket purchase can be found HERE and directly on the Harlem Globetrotters website.

Citi cardmembers will have access to pre-sale tickets in select markets beginning September 9 – September 14. For complete presale details visit www.citientertainment.com

Harlem Globetrotters Tap cllct To Bring 100 Years Of Basketball Greatness To Life Through Collectible Culture

Leaders in breaking barriers and making history, the world-famous, Harlem Globetrotters™ and cllct, the culture-first collectibles company, together announce a new partnership in advance of the Globetrotters’ 100th anniversary season. The collaboration launches a season-long journey through basketball history, wrapped in storytelling, nostalgia, and exclusive collectible drops that bridge generations. The official tip off of the Globetrotters Centennial season will be on Sunday, December 14th at Madison Square Garden, with the remaining tour schedule to be announced in September.

The first collaboration to drop is the 100th Anniversary Uniform Reveal with a one-of-a-kind commemorative mini jersey. The high-quality, serialized miniature jersey (12”-18”) replica of the 100th anniversary uniform, designed with an autograph-friendly space, comes in its own custom retail packaging and includes post-game autograph rights. 

“As we celebrate 100 years of defining basketball and sport greatness, we wanted a partner who could help us tap into what we really are, a global cultural movement,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “cllct brings a fresh approach to the collectibles space through custom product development and storytelling that’s smart, strategic and deeply connected to how audiences consume and collect culture. This is about honoring our legacy in a way that feels just as original as the day we started.”

From game-worn artifacts to never-before-seen content and fan-first experiences, the collaboration will spotlight the cultural moments, legendary players, and global impact that made the Globetrotters an icon, not just in basketball, but across music, film, television, and fashion. It’s all coming to life in a format built for today’s fan: collectible, ownable, and unforgettable.

“Collectibles are storytelling in physical form,” said Darren Rovell, founder. “The Globetrotters are one of the few sports brands that transcended the game and became a global cultural force. We’re proud to help celebrate that by giving fans the chance to hear those stories, collect real moments, real history, and real emotion in ways that speak to today’s culture.”

At the heart of the partnership is collectible culture – a booming movement redefining how fans connect with history. For a brand like the Globetrotters – whose story is packed with social impact, trailblazing performances, and generational influence, there’s never been a better moment to remix the past into the now.  

Throughout the season, fans will be able to access a curated stream of limited-edition collectibles tied to major milestone occasions, tour stops, iconic players, and untold stories, both physical and digital, both nostalgic and never-before-seen. Each drop will serve as a time capsule, letting fans relive a moment or discover one for the first time.

This is 100 years of innovation, showmanship, and cultural power completely reimagined for a new generation.

Harlem Globetrotters To Tip Off 100th Season With Special One Day Event At MSG On December 14

Leaders in breaking barriers and making history, the world-famous, Harlem Globetrotters™ today announced that the tipoff of the Globetrotters Centennial season will take place with a special game at The World’s Most Famous Arena, Madison Square Garden (MSG), on Sunday December 14 at 12:00 pm. This unique presentation will feature new in-game, fan friendly events, the largest gathering of Globetrotters athletes past and present, limited-edition collectibles and memorabilia, and a host of other elements that will make the day unlike anything else fans of any age have seen before. Tickets for The Centennial Tipoff Game will go on sale to The General Public on Wednesday August 27th at noon, following a two-day presale for MSG special subscribers. 

Individual game tickets will go on sale August 27 at noon and can be purchased at the Ticketmaster Box Office at Madison Square Garden (4 Penn Plaza) and online at www.ticketmaster.com. For discounted rates for groups of nine or more, please contact the Group Sales Department at 212-465-6080 or Group.Sales@msg.com. Accessible and companion seats are available via the Accessibility Services Department at 888-609-7599 or AccessibilityServices@msg.com. 

The Centennial Tip off will precede the full kickoff of the Globetrotters 100th Anniversary World Tour which will begin in late December, with dates, locations and ticket information to be announced in September.

“Madison Square Garden…which is billed as The World’s Most Famous Arena… has hosted some of the most iconic events in sports and pop culture history. We are honored to have the World Famous Harlem Globetrotters kick off our Centennial season at this iconic venue,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “From breaking the NBA color barrier with alums like Nat “Sweetwater” Clifton signing a pro contract as a member of the New York Knicks or courting future Hall of Famers like Wilt Chamberlain and Connie Hawkins, or Curly Neal and Meadowlark Lemon dazzling sellout crowds, to ushering women into professional basketball, to enchanting thousands around the world as the first team to globalize the game of basketball, to our current group of men and women who are stars on the court and on every screen, the Globetrotters are unparalleled in their reach, impact, awareness and in what they stand for as ‘Ambassadors of Goodwill.’ This special day will tip off an amazing year for the organization, and we are looking forward to filling MSG with both first-time fans and many who are coming back to again experience our magic in a new, re-envisioned way.” 

Included in the day will be:

  • The participation of over 60 current Globetrotters athletes creating the largest ‘Magic Circle” in Globetrotter history, all wearing a new Centennial uniform created by celebrity designer Jeff Hamilton
  • The first-time use of special “Gold Ball” moments that highlight the history of innovating the sport that the Globetrotters have brought to millions worldwide. This limited-edition Gold Ball from Spalding will also be available for purchase at the event,
  • Special appearances by Globetrotters alumni and celebrities,  
  • A special postgame fan celebration with access, autographs and other special moments
  • There will also be exclusive New York edition collectibles, new partner product launches for those in attendance including elevated apparel utilizing the special 100 year creative and unique collaborations.

Full details on the day will be announced in the coming weeks.

Harlem Globetrotters, Designer Jeff Hamilton Announce Collaboration To Create Centennial Uniform

Leaders in breaking barriers and making history, the world-famous, Harlem Globetrotters™ today announced a collaboration with legendary designer, Jeff Hamilton to create the organization’s Centennial look, including a redesign of its uniform for the historic season. Hamilton, whose work with a host of organizations, especially NBA teams and athletes, has made him one of the most sought-after designers in the industry, will lead the creative for the Globetrotters as the 2026 Centennial season unfolds.

“Our 100-year anniversary has provided the perfect opportunity to refresh our uniform. Our goal is to create a look that better reflects our iconic history, leverages the equity that we’ve built up over the years, while also doing something that is fresh and appealing to our global audience,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “Partnering with Jeff Hamilton, one of the sporting world’s most legendary designers, is an opportunity to build something truly special for our centennial and beyond.”

“While we have worked to design fashion pieces with some of the biggest and most storied franchises in sports, especially in the NBA, this collaborative partnership with the Globetrotters is both special and will be one of our most unique,” Hamilton said. “There is no organization with such positive global appeal than the Globetrotters, and our pieces will be both reflective of their history in sports, pop culture and diplomacy, as well as their appeal to an audience that will learn about their story for the first time. It will be one of the must haves for the world of fashion and sport as their 100th season unfolds.”

Hamilton is perhaps best known for the memorabilia he has designed for stars of the NBA and is himself considered to be a part of the sport’s history. At the 1997 All Star game, when a panel selected the 50 Greatest Players in NBA History, each honoree received a unique NBA-commissioned Hamilton leather jacket to wear to the ceremony. Hamilton also designed the commemorative jackets 25 years later when the NBA announced a 75th Anniversary Team to honor the 75 greatest players in NBA history. Hamilton designed jackets for Michael Jordan and the Chicago Bulls, as well as the 2000-2002 Los Angeles Lakers. Celebrities who have commissioned Hamilton pieces include: Madonna, Michael Jackson, George Michael, Vanilla Ice, Guns n’ Roses, A$AP Rocky, Bill Clinton, and Nelson Mandela. Hamilton’s designs for the NBA continue to influence the designers of other clothing brands. In 2021, lifestyle brand Converse, released a collection of footwear inspired by Hamilton’s best-known NBA championship jackets.

In addition to the Centennial uniform, Hamilton will be working on a series of fashion collaborations which will roll out throughout the centennial calendar beginning this fall.

This past year, Globetrotter athletes again set a new bar for excellence on and off the court, bringing their talents to 50 markets around the world and an additional 46 cities in North America. Athletes set 18 new Guinness World Records, the second-most in one season in their history.

Harlem Globetrotters to Host First Ever Open Player Tryout in Advance of 2026 Centennial Season

Leaders in breaking barriers and making history, the world-famous, Harlem Globetrotters™ today formally announced they will be hosting their first-ever open tryouts to help select athletes for the organization’s Centennial season in 2026. In addition to recruitment efforts of elite talent being made through relationships with the global college and professional basketball community, the Globetrotters have created a portal where anyone can apply for a tryout spot. That portal, found HERE is open today for sign-up.

Official Harlem Globetrotters tryouts will take place in the early fall with the final team being assembled and announced in November. Exact dates and location will be announced later this summer. The Globetrotters have taken significant steps in the past few months to recruit and raise awareness around the basketball community, with representatives taking part in talent showcases like the Portsmouth Invitational and the NBA Pre-Draft Camp as well as adding former SIACC Commissioner Gregory Moore as a talent recruitment consultant.

The organization’s goal is to expand, and elevate, the talent in its ranks and to act as competitive offering for men and women hoopers around the globe for both 2026 and beyond. The Globetrotters continue to add a high-quality level of athlete, which has been reflected in recent years in the signing of former LSU captain Alexis Morris and this past year with the addition of 6-5 rookie forward Asanti “Cash” Price (Columbia, SC), who signed a contract with the NBA G League’s Texas Legends, the affiliate of the Dallas Mavericks. Price was one of six rookies signed to the Globetrotters this past November and had the option to return to the club when his G League time ended, which he did.

“We are creating one of the most unique, once in a lifetime opportunities for talented high-level athletes and entertainers, the ability to be part of the Centennial of the most iconic global sports and entertainment property. We wanted to make sure we were not limiting ourselves in our talent search,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “While the tryout will be open, and we welcome athletes from all walks of life to join us, this is a serious competition that will combine high-level athleticism, opportunities for fair compensation, player revenue opportunities via sales royalties, content opportunities via our distribution partners, community impact through our CSR efforts, and a rare opportunity to take advantage of all the creative assets we have built to literally expand one’s career beyond the game. The right athletes will have that special element of ‘showpersonship’ that the Globetrotters have been known for. It should make for a fun and exciting way to uncover our next group of stars.”

This past year Globetrotter athletes again set a new bar for excellence on and off the court, bringing their talents to 50 markets around the world and an additional 46 cities in North America. Athletes set 18 new Guinness World Records, the second-most in one season in their history.

The Globetrotters anticipate bringing in approximately 30 athletes to the tryout. It will be the first step of a months-long process in selecting the athletes for the Centennial team.

The Globetrotters legacy has seen athletes ranging from Wilt Chamberlain to Connie Hawkins to Oliver Miller to Lynette Woodward throughout its history, and the goal is to make sure that talent and legacy go hand in hand into this next stage of growth.

ShotTracker, FanThreeSixty Launch New Strategic Partnership

ShotTracker, the revolutionary AI-powered sports analytics platform transforming how teams capture and visualize performance data, today announced a groundbreaking strategic partnership with FanThreeSixty, the comprehensive fan engagement platform trusted by elite organizations nationwide. This powerful integration will embed ShotTracker real-time analytics and AI-driven visualizations directly into FanThreeSixty’s robust fan engagement platform, creating an unprecedented immersive experience for teams, broadcasters and fans alike.

The partnership, which began with the highly successful implementation of ShotTracker’s dynamic data graphics for Kansas basketball, will be available to all FanThreeSixty customers going forward. After a successful pilot with KU’s men’s and women’s basketball programs during the 2024 season, through the Kansas Jayhawks app, a comprehensive rollout is expected for the 2025/2026 season, allowing fans access to the same elite-level analytics used by coaches on the sidelines.

“This expanded partnership with FanThreeSixty represents a pivotal moment in sports technology integration,” said Davyeon Ross, Co-Founder and President of ShotTracker. This collaboration revolutionizes how fans experience and understand the game. The successful pilot with Kansas basketball demonstrated the tremendous appetite for this depth of insight and we’re thrilled about the potential to jointly market our collaborative capabilities and to scale this innovation across all sports and venues.”


“We believe the future of sports lies in making every moment more meaningful—for fans, for teams, and for our partners. By integrating ShotTracker’s real-time data and insights into our fan engagement portfolio, we’re not just enhancing the fan experience—we’re redefining it. This partnership unlocks a new era of storytelling where stats come to life, creating deeper connections and smarter engagement at every touchpoint.”  Dison Martin, Director of Product Strategy, FanThreeSixty.

The first implementation of the partnership made ShotTracker visuals available in the newly launched Kansas Jayhawks app and on new video boards installed inside Allen Fieldhouse. Early views incorporated shot charts created from ShotTracker data including shooting percentages and shot location of the full team and individuals, shown real-time with game specific data, which was native in the mobile app.

 “Our partnership with ShotTracker and FanThreeSixty has allowed us to amplify the fan experience, both in-venue and within the app through real-time enhanced stats and analytics for both the team and individual players. We are excited to expand offerings to our fans in the future to continue to grow the ability to take fans deeper into the game.” Drew Gaschler, Associate Athletics Director of Marketing and Fan Experience, Kansas Athletics.

This news follows ShotTracker’s continued growth in 2025. That includes enhanced work with the 2025 Phillips 66 Big 12 Men’s and Women’s Basketball Championships and one of the largest expansions in recent company history.  That expansion brings the number of ShotTracker partner schools to over fifty, with more coming later this year.

ShotTracker, ASB GlassFloor Announce New Strategic Partnership

ShotTracker, the industry leader in adaptive real-time data and AI-driven insights for basketball teams, leagues, facilities and fans today announced a new collaboration with ASB GlassFloor, placing ShotTracker’s advanced analytics and entertainment graphics into the design of ASB’s LED glass surfaces for the first time. As part of this initiative, the ShotTracker’s Helix system has been installed in the ASB Glassfloor Athlete’s Lab in Orlando, which is currently in use by NBA teams and other visiting sports properties year around.

“The ability to partner with ASB GlassFloor to add our state-of-the art data collection and visualization tools to their cutting-edge floor designs opens us up to a new global audience of teams. leagues, coaches, players and fans who have yet to experience the power and breadth of our AI fueled solutions,” said Davyeon Ross, ShotTracker co-founder and CEO. “This collaborative work will not only expand player development, but performance analytics and fan experience options.”

‘ShotTracker is one of the most progressive, forward thinking companies in not just basketball but in all of sports data, spanning from player development to fan engagement and we are proud to be working with them going forward,” said Chris Thornton with ASB GlassFloor. “Their work should fit quite seamlessly and effectively into the coaching and team drill designs we currently offer with more coming in addition to entertainment data in the months ahead and will help expand both our utility and literal visibility as we grow together.”

ASB GlassFloor’s glass-paneled, LED-embedded basketball courts first caught the NBA’s attention at the FIBA U19 Women’s World Cup in 2023. Less than a year later, ASB’s flagship video floor, the LumiFlex, was canvas to the NBA celebrity game, dunk contest, 3- point shootout and skills competition at the 2024 All-Star weekend in Indianapolis. The implementation of ShotTracker will include interactive visual analytics focused on game planning and performance, as well as unlocking the potential for more “in the moment” marketing and sponsorship opportunities. The collaboration will also include a new Multi-Sport Adaptability component, with ASB’s instant court transformations combined with sport-specific statistics.

This news follows ShotTracker’s continued growth in 2025. That includes enhanced work with the 2025 Phillips 66 Big 12 Men’s and Women’s Basketball Championships and the largest expansion in university partners in recent company history. ShotTracker partner schools currently include over fifty universities, with more coming later this year.

The Harlem Globetrotters Sports Residency Returns To American Dream July 2025 For Nine Consecutive Days

Leaders in breaking barriers and making history, the world famous, Harlem Globetrotters™ today announced they will be returning Saturday, July 12th– Sunday, 20th to American Dream in New Jersey for the second version of their summer sports residency. The news was announced today by both Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios and Bryan Gaus, Senior Vice President and General Manager of American Dream.

“The Harlem Globetrotters are the first sports team in history to host a residency and we’re excited once again partner with American Dream and provide our fans legendary entertainment with the return of our kids day camps for the first time in over a decade,” said Dawkins. “This residency will also have us welcoming basketball competitors from all over the world to try out to join our Centennial team as we lead to our 100th in 2026!”

The nine-day residency at American Dream, the world’s leading and innovative retail, dining and entertainment destination, will include an open tryout for men and women to join the squad for next year’s historic season, eight LIVE games throughout the week, where the Harlem Globetrotters™ will take on their legendary rivals, the Washington Generals, and two-hour Globetrotter Basketball Day Camps for kids. Additional details and special events and activities tied to the residency will be announced in the coming weeks. The Globetrotters will also be streaming content on their new owned and operated channels and are in discussions with media partners on additional distribution channels highlighting the residency.

“The Harlem Globetrotters, just like American Dream, embody community, entertainment, and fun, making us the perfect partners for this groundbreaking residency,” said Gaus.  “Our property continues to set the standard as a unique sports and events destination while also complementing MetLife Stadium’s extensive list of events next door. Now, one of the most iconic sports franchises will call American Dream home.”

American Dream has become a destination for major sporting events. The center hosted the 2024 USA Curling National Championships, the National Basketball Player Association’s The Throne – High School Basketball National Championship and Arena Bowl 33. Additionally, there are several more athletic competitions and events in the pipeline that will be announced shortly. These events make up a portion of the 500 events held annually at the venue, which also boasts an extensive list of top retailers, fine dining and world-class attractions.

Ten Finalists Named in Harlem Globetrotters’ 2025 Court of Creativity Contest Presented by Jersey Mike’s Subs

The Harlem Globetrotters and Jersey Mike’s Subs have announced the ten national finalists in the third annual Court of Creativity contest – a nationwide competition that challenges K–5 students to channel their imagination through basketball-themed projects inspired by the legendary Globetrotters.

Each finalist school will receive a $1,000 cash prize from Jersey Mike’s to support future creative programming. One grand prize winner will also earn a catered lunch from Jersey Mike’s and an in-school visit from the Harlem Globetrotters later this school year.

This year’s ten standout submissions include custom jersey designs, literacy-driven videos, full-scale performances, STEM activities, and more – all highlighting themes of teamwork, perseverance, and creativity. Finalists include:

  • Alpha School (Jackson, NJ) – Used basketballs and paint to create collaborative artwork as part of a sensory-integrated “Athletic Arts” program for students with multiple disabilities.

  • Berea Elementary (Berea, SC) – Designed cultural jerseys, studied force and energy in science, and performed freestyle basketball skills in PE class.

  • Calvin Public School (Calvin, OK) – Created a March Madness-inspired math and spelling video that turned academic learning into a basketball game.

  • Columbia Elementary (Mount Vernon, OH) – Merged PBIS rewards with basketball challenges and community engagement, including a Jersey Mike’s-themed bingo celebration.

  • Everson Elementary (Everson, WA) – Produced a schoolwide video starring “Dribble McDunkerson,” a basketball on a journey of self-discovery and trick shots.

  • Lincoln Elementary (Vancouver, WA) – Developed a scripted video featuring their school mascot learning to play basketball, with support from every grade.

  • Sandhill Elementary (Stoughton, WI) – Led a March Madness-inspired PE unit across all grade levels, culminating in a trick-shot-filled video.

  • Shreve Elementary (Shreve, OH) – Celebrated literacy with a student-led video linking reading, research, and basketball in an imaginative classroom setting.

  • South Lebanon Elementary (South Lebanon, PA) – Engaged second graders in basketball-themed STEM challenges, creative writing, and history lessons throughout March.

  • Twin Oak Elementary (Mount Vernon, OH) – Created a schoolwide March Madness event assigning every student a team role—from Equipment Manager to Jersey Designer—celebrating multiple skill sets.

“Each year, the creativity and school pride in these projects is amazing to witness,” said Rich Hope, Chief Marketing Officer at Jersey Mike’s Franchise Systems, LLC. “The Court of Creativity is about more than just basketball—it’s about inspiring students to express themselves and work together. Congratulations to all the schools that participated.”

The contest was open to public, private, and vocational elementary schools with grades K–5 across the U.S. and remains a platform for promoting creativity, healthy lifestyles, and community engagement among young students.

ShotTracker’s Pulse Technology Becomes The Exclusive ‘Tech on the Bench’ partner for the Purple CBI

ShotTracker, the industry leader in adaptive real-time data and AI-driven insights for teams, leagues, facilities and consumers, today announced an exclusive agreement with The Purple College Basketball Invitational (The Purple CBI) to be the postseason tournament’s “Tech on Bench” live data/video partner for 2025. In addition, ShotTracker will implement its Hype in arena and broadcast technology for the event, which will take place March 22-26, 2025 at the Ocean Center in Daytona Beach, Florida.

“It is great to be able to continue to expand our reach into the postseason with the Purple CBI and its participating schools, its fans and its broadcast partners,” said Davyeon Ross, ShotTracker co-founder and CEO. “We have found the more athletes and coaches who get exposed to our solutions, the more we become ‘must have’ as they look for a competitive, custom edge. This opportunity will provide yet another window of expansion for all the work our team is doing, as we continue to refine and grow our platforms across the board.”

“Our goal from the beginning is to provide a best in class postseason experience for all our participating schools, and this partnership with ShotTracker is the next step in that experience,” said Rick Giles, President of Gazelle Group, owners and organizers of the Purple CBI. “The technology ShotTracker provides will be a nice bonus for the schools looking for technology solutions on the bench, and we are proud to be able to make this happen in a few weeks.”

Hype, ShotTracker’s real-time player/team visualizations + graphics tied to the consumer experience in arena, broadcast and digital, will also be featured during the tournament, providing the most expansive activation of all ShotTracker technology. Content for Hype is expanded into use on social platforms, turning real-time stats into powerful 3D graphic displays for use by marketing/fan engagement offerings. In addition to custom content being developed for in-game activation, Hype 3D, an engaging platform that delivers three-dimensional real game stats to enhance the fan experience and generate more sponsorship revenue.

The partnership with the Purple CBI is ShotTracker’s first with a college basketball postseason tournament, and follows its expansion of both its Pulse and Hype technology with the 2025 Phillips 66 Big 12 Men’s and Women’s Basketball Championships, as well as its recently announced partnerships with 17 colleges and universities, including Marshall University and San Diego State’s women’s basketball program, the men’s programs at Indiana University, Boise State and Purdue and four Big 12 schools that are adding products for both men’s and women’s programs at Arizona State, Arizona, Utah, and Colorado. That brings the number of ShotTracker partner schools to over fifty, with more coming later this year.

ShotTracker Expands Helix and Hype Activation With Phillips BIG 12 M&W Basketball Tournaments

ShotTracker, the industry leader in adaptive real-time data and AI-driven insights for teams, leagues, facilities and consumers, today announced and expansion of their product offerings tied to the 2025 Phillips 66 Big 12 Men’s and Women’s Basketball Championships being held at The T-Mobile Center in Kansas City, Missouri last weekend and this week. This expansion of products will be the company’s most robust offering with a partner and will involve everything from consumer enhancement with scoreboard and in-game programming to technology on the bench and in broadcasts during the Conference’s tournaments.

“The Big 12 Conference and its members continue to set the standard for innovation in collegiate athletics and we’re privileged to deepen our strategic partnership by bringing both our advanced products, Hype and Helix, to the T-Mobile Center,” said Davyeon Ross, ShotTracker co-founder and CEO. “Our groundbreaking collaboration represents what happens when two innovative leaders work jointly to transform the basketball experience. The Big 12’s vision, coupled with ShotTracker’s latest AI-driven solutions, will create a transformative experience—providing teams with advanced analytics while delivering fans an enhanced tournament experience unlike any other in collegiate sports.”

“Our partnership with ShotTracker aligns with the Big 12’s mission to be the conference of innovation and live at the forefront of new technology,” said Big 12 Chief Marketing Officer Tyrel Kirkham. “The incorporation of these new features into our Conference’s basketball tournaments enhances the fan experience inside T-Mobile Center and provides cutting-edge analytics for our schools.”

Helix (sensor technology tied to team performance in real time) and Hype (graphics and games tied to the consumer experience in arena and in broadcast) will both be featured during the men’s and women’s tournaments, providing the most expansive activation of all ShotTracker technology for the first time. Content for Hype this year will be expanded into use on social platforms for the first time turning real-time stats into powerful 3D graphic displays for use by marketing. In addition to custom content being developed for in-game activation, Hype games is an entertainment platform that delivers multi-generational games including Bingo, Tic Tac Toe and others powered by real game stats to enhance the fan experience and generate more sponsorship revenue

The enhanced work with the 2025 Phillips 66 Big 12 Men’s and Women’s Basketball Championships is the latest in a series of proactive growth stories tied to the company. ShotTracker recently announced the addition or renewal of 17 partner schools, one of the largest expansions in recent company history and included Marshall University and San Diego State’s women’s basketball program, the men’s programs at Indiana University, Boise State and Purdue and four Big 12 schools that are adding products for both men’s and women’s programs at Arizona State, Arizona, Utah, and Colorado. That brings the number of ShotTracker partner schools to over fifty, with more coming later this year.

ShotTracker Announces Additions and Partnership Extensions for 17 NCAA Men’s and Women’s Basketball Programs

ShotTracker, the industry leader in adaptive real-time data and AI-driven insights for teams, leagues, facilities and consumers, today announced the addition or renewal of 17 partner schools, one of the largest expansions in recent company history.  The 17 schools who have either extended, expanded, or recently joined the ShotTracker family represent some of the most successful programs in men’s and women’s basketball, further adding to the continued upward path of the company and its cutting edge technology.

“We are proud to be leading the continued evolution and integration of technology into the college performance space with tools like HYPE and HELIX and our growing work with AI, and this list of new and renewing partners shows we are on the right track,” said Davyeon Ross, ShotTracker co-founder and CEO. Best in class partners demand best in class products, and we will keep evolving, learning and providing for this group and a list that continues to grow.”  

The latest additions include: Marshall University and San Diego State’s women’s basketball program, the men’s programs at Indiana University, Boise State, Creighton, Purdue, Johnson C. Smith and four Big 12 schools that are adding products for both men’s and women’s programs at  Arizona State, Arizona, Utah, Colorado and Northwood.

These additions now bring ShotTracker to 50 teams total for Helix and/or Hype.