Tag Archives: boxing

TBL Team Boxing League Renews Partnership with HotelPlanner for Second Consecutive Year

TBL Team Boxing League (“TBL”) today announced the renewal of its sponsorship with HotelPlanner, one of the world’s top providers of individual, group, and corporate travel bookings. Entering its second year, the continued partnership reinforces HotelPlanner’s role as TBL’s exclusive and “Official Hotel Reservations Partner”, powering all lodging needs for the league’s athletes, staff, and fans.

Building on a successful inaugural year, TBL will continue to integrate HotelPlanner’s booking platform across league operations and fan-facing channels. This includes targeted email campaigns, digital and social media amplification, and expanded use of TBL’s intellectual property, editorial photography, and league branding. HotelPlanner will again be featured prominently across TBL’s digital ecosystem, helping millions of fans easily secure hotel accommodations for TBL’s entire slate of events, including playoffs and the MegaBrawl.

TBL enters its fourth season in April, as the league continues to push the boundaries of combat sports entertainment – pairing rising stars with seasoned veterans in city-versus-city matchups. Each event features 24 one-round contests across multiple weight classes, with male and female athletes represented across 12 team rosters of 16 fighters each.

HotelPlanner continues to lead the travel technology sector with its hybrid platform combining proprietary AI agents (HotelPlanner.ai) and a 24/7 global gig-based reservations and customer service network, supporting millions of meetings, weddings, and sporting events around the world.

“We’re excited to extend our partnership with HotelPlanner for a second year,” said Kevin Cassidy, CEO of TBL Team Boxing League. “They’ve been a reliable resource for our teams and athletes, making travel planning seamless across our fast-paced season. As TBL continues to grow maintaining a trusted lodging solution helps everyone stay focused on what happens inside the ring.”

“We’re proud to renew our partnership with TBL and continue supporting their expanding footprint,” added Tim Hentschel, CEO of HotelPlanner. “The league’s momentum is undeniable, and we look forward to contributing to an even bigger and more successful season ahead.”

HotelPlanner was represented by Innovative Partnerships Group in the negotiation and renewal of the partnership.

“We’re thrilled to help bring this partnership into its second year,” said Sierra Kempthorn of Innovative Partnerships Group. “HotelPlanner and TBL are a natural match, and this continued collaboration will further elevate the experience for athletes, fans, and the entire TBL ecosystem.”

Event Tickets Center Named Official Secondary Ticketing Partner and Resale Marketplace of TCL Team Boxing League

TCL Team Boxing League (“TCL”), the first and only professional boxing league with a team-based ownership model, has announced a dynamic new partnership with Event Tickets Center (www.eventticketscenter.com), naming the platform the Official Secondary Ticketing Partner and Resale Marketplace  of the league through the end of the 2025 season. Event Tickets Center will have category exclusivity and the rights to leverage TCL league and team IP across its marketing and promotional efforts.      

The partnership started with over a dozen events remaining in the      successful      3rd season of TCL.  They will ride TCL’s current momentum      into tonight’s Semi-Final playoffs match ups between the Phoenix Fury vs. Philadelphia Smoke and the NYC Attitude vs. Las Vegas Hustle. And in two weeks, Event Tickets Center      will be visibly present at the MegaBrawl Championships taking place on August 31st in Glendale, Arizona. The partnership combines ticketing convenience with wide-ranging brand visibility in one of the fastest-growing properties in combat sports.

The arrangement includes several key elements designed to maximize brand visibility across multiple platforms. In terms of broadcast integration on Merit TV, the agreement features Event Tickets Center commercials, in-broadcast brand features, broadcast billboards, and in-ring announcer mentions. 

The partnership ensures prominent logo placement in the ring, as well as TCL’s LED entrance wall.  A highlight element of the Event Tickets Center partnership is the naming rights to the “On Deck” fighter warm-up zone which will be known as “Best Seat in the House”. Additionally, Event Tickets Center will receive social and digital media components which include a weekly branded post across TCL’s social platforms, along with integrated storytelling and campaign support using TCL teams and intellectual property.

“This partnership is a great match widening our reach and provides greater access to TCL for fans,” said Kevin Cassidy, CEO of Team Combat Entertainment. “Event Tickets Center makes it easier for fans to be part of the live action while gaining valuable exposure across TCL’s growing media footprint. It’s a win for everyone involved.”

“We’re thrilled to partner with Team Combat League and bring fans closer to one of the most exciting formats in professional sports,” said Abby Croell, head of Brand & Partnerships      of Event Tickets Center. “TCL’s fast-paced, team-based structure is electrifying, and our platform is all about delivering seamless access to that kind of must-see entertainment. This collaboration lets us connect passionate fight fans with unforgettable live experiences.”

To catch all the action of TCL Team Boxing League’s third season, tune into Merit TV and visit www.teamcombatleague.com for schedules, tickets, and team info.

Tim Smith Spirits Named ‘Official Whiskey Partner’ of TCL Team Boxing League

TCL Team Boxing League (TCL), the first and only professional boxing league with a team-based ownership model, is proud to announce a new multi-platform partnership with Tim Smith Spirits, the award-winning craft distiller behind Climax Fire No. 32 (“Fire 32 Whiskey”), an acclaimed cinnamon spice flavored whiskey. As the Official Whiskey Partner of TCL, Tim Smith Spirits and its Fire 32 Whiskey will be activated across TCL’s Third Season through a wide-ranging campaign spanning broadcast, in-ring branding, digital integration, and on-site fan engagement.

Through this collaboration, Fire 32 Whiskey will be prominently featured during TCL broadcasts on Merit TV, the multiplatform network founded by Dr. Phil McGraw. The partnership includes commercial spots, sponsored features, and integrated content during weekly matchups, including “Knockout of the Match”. Fire 32 Whiskey branding will also appear inside the ring at all league events, ensuring high visibility during key moments of competition.

Select TCL events will feature onsite activations with Tim Smith Spirits, bringing the bold flavor of Fire 32 Whiskey directly to fans. Beyond the arena, the partnership extends into TCL’s digital and social media campaigns, with Fire 32 Whiskey showcased through exclusive content, athlete collaborations, and brand storytelling that connects with passionate boxing fans and bourbon enthusiasts alike. Tim Smith Spirits will also receive intellectual property (IP) rights from TCL, allowing the brand to co-market using official league marks and team assets—providing expanded creative opportunities across advertising and retail promotions.

“We’re excited to light up the TCL ring with Fire 32 Whiskey,” said Tim Smith, founder of Tim Smith Spirits and star of Discovery Channel’s Moonshiners. “This partnership is about bold moves, big hits, and unforgettable flavor—both in the ring and in the glass. We can’t wait to engage with TCL fans who live for the energy and excitement we bring.”

“Fire 32 Whiskey brings authenticity, attitude, and energy to TCL,” added Kevin Cassidy, CEO of Team Combat Entertainment. “Tim Smith Spirits shares our passion for excellence and fan engagement, and this partnership brings tremendous value to our audience and athletes alike.”

EBET’s Sports Betting Brand BetTarget Secures Ring Sponsorship of Saturday’s Bare Knuckle Fighting

Touted as the biggest combat sporting event this summer, EBET’s brand BetTarget will gain brand exposure leading up to and throughout the live action. The event will be distributed in over 60 countries and is expected to be broadcast to 133 million homes. The event is also expecting over 300,000 live PPV viewers and a rebroadcast viewership of 25 million.

EBET’s BetTarget offers the latest odds and live betting on all major sports and events with more than 3,000 live events per month and thousands of additional pre-event markets.

“Bare Knuckle fighting is rapidly becoming one of the most popular combat sports in the world. And with 91% of the fan base above the age of 21, this event is a great fit for our sports wagering brand, BetTarget,” commented Mark Thorne, Chief Marketing Officer of EBET. “We look forward to exposing our brand to the massive audience this fight card will engage.” 

Heritage Auctions Proudly Presents the Greatest Muhammad Ali Collection Ever to Step in the Ring

Troy Kinunen didn’t set out to assemble one of the world’s greatest Muhammad Ali collections; far from it. He was once solely a baseball fan, a former Little Leaguer who idolized Ruth, Mantle, Cobb, Gehrig. He coveted their keepsakes, their cards and signatures. But even decades ago, their treasures were out of reach, too expensive for a young man beginning his journey as a collector.

When Kinunen attended a New York sports memorabilia convention in 1988 and bought his first Ali piece – a poster from his Nov. 14, 1966, fight with Cleveland Williams at Houston’s Astrodome – he picked it up only because it was one of the few items he could afford.

“It was colorful, it was cardboard, it was kind of small, and I thought I could display it,” says Kinunen, president and CEO of MEARS Authentications. “And a kind of light bulb went on at that very moment.”

He would spend the next three decades amassing more than 1,600 items tied to the legend of Cassius Clay and Muhammad Ali. Things Ali wore and signed during (and often after) his most memorable, immortal and infamous fights –robes, gloves, trunks, even mouthpieces (including the one from The Rumble in the Jungle!) over which he uttered those infinitely quoted taunts and jeers. Every single poster, save for one, displayed in the venues in which those 61 bouts took place. Every ticket and every pass to every bout. And every photo he could find, among them some of the earliest taken of the kid from Kentucky named Cassius.

Here, too, are the seemingly impossible to obtain keepsakes Ali accrued during his sojourn from Golden Gloves great to The Greatest, among them the elaborately embroidered prayer cap gifted to him before 1975’s Thrilla in Manila and the red robe worn before his first fight with Joe Frazier in 1971.

Kinunen’s entire Ali collection is now available to the public for the first time, as this historic assemblage serves as the centerpiece of Heritage Auctions’ July 21-23 Summer Sports Catalog Auction.

“Quite simply, it is the most comprehensive Muhammad Ali collection ever to come to auction,” says Chris Ivy, Director of Sports Auctions at Heritage. “What Troy has done here is tell Ali’s life story with treasures that were present for every bout and every brag and every historic highlight in between. It’s one of the most extraordinary collections we have ever been honored to offer.”

Kinunen will be the first to admit: When he bought that first poster, he knew little about Ali outside of his appearance in ABC’s Wide World of Sports opening sequence and what he’d read in grade-school primers. But in time that flicker grew into an all-consuming flame, beginning with Kinunen’s run-ins with Ali at conventions, where he saw The Champ, slowed by age and Parkinson’s, still interact with fans just as he had decades earlier – posing for photos, sparring and shuffling with the wide-eyed and the awestruck, teasing and taunting everyone like they were Howard Cosell with a mic.

“The lightning bolt hit me, and I was fully dedicated to collecting him,” Kinunen says. “I had never seen anything like that. It was so inspirational, so special, to witness it.”

Soon after Kinunen began taking out classified ads in Louisville, Ken., seeking keepsakes Ali might have given to hometown folks who knew the young Cassius Clay. The result was a goldmine of treasures offered by old friends and acquaintances to whom Ali had given the robe off his back or the gloves off his hands.

GSE Worldwide Signs Boxing Superstar ‘Bud’ Crawford

GSE Worldwide announced that they have signed Terence “Bud” Crawford to represent the legendary boxing superstar with his marketing and brand.  Currently ranked #1 by ESPN, he is considered by many to be the world’s top active boxer pound-for-pound. He also becomes the first professional boxer to join the GSE family.

Crawford has held multiple World Championships in three weight classes, including the WBO welterweight title since 2018. He is also one of only five male boxers in history to hold all four major world titles in boxing (WBA, WBC, IBF, and WBO) simultaneously when he accomplished the feat at light welterweight. He has been named “Fighter of the Year” by the Boxing Writers Association of America in 2014, and by ESPN in 2014 and 2017.

“I’ve accomplished a lot inside the ring, with a lot more to come, but I wanted a partner who can help develop my corporate partnerships and elevate my marketing game outside the ring,” said Terence “Bud” Crawford. “GSE has a proven track record with their athletes, and I look forward to being the first boxer to join the GSE family.”

“We’re thrilled to welcome Bud to the GSE family,” added Russ Spielman of GSE Worldwide.  “What Bud has accomplished thus far in his career is nothing short of remarkable – he’s already a legend inside the ring, and we can’t wait to start helping raise his profile outside of it.”

“Everyone knows about me as the boxer but now is the time for me to tell the world about the other parts of my story” – Terence Crawford

GSE aims to help capture Bud as a strong community role model, family man, father, businessman and philanthropist. Terence is Co-Founder and Chief Executive Officer of Pixelbird (www.pxlbrd.com),which is a company helping athletes take ownership of their digital likeness.

‘American Idol,’ ‘So You Think You Can Dance’ Producer Nigel Lythgoe To Launch ‘So You Think You Can Fight’ Series

Nigel Lythgoe, the television mega-producer and creative force behind the powerhouse global television franchises “American Idol” and “So You Think You Can Dance,” is joining forces with the disruptive technology platform Triller Fight Club to create a new series, “So You Think You Can Fight,” it was announced today. The weekly, hour-long series is part of a new overall relationship between Triller Fight Club and Lythgoe, who also becomes Creative Partner, Visionary and an Executive Producer of Triller Fight Club and will bring his celebrated skills as a television producer and entertainment impresario to Triller Fight Club events. The announcement was made jointly by Lythgoe and Ryan Kavanaugh, co-owner of TrillerNet, which is parent company to Triller Fight Club and the global AI-powered short video and music discovery app Triller.

“So You Think You Can Fight” will follow in a similar format to “So You Think You Can Dance,” but with a unique twist. The series will pair a celebrity action star with a pro fighter, each who will select an amateur boxer through a global talent search and competition, along with audience voting and participation. The selected contestants will each go through rigorous mental and physical training, squaring off against each other with one winner for each category, lightweight, heavyweight and MMA. Each winner will go on to a pro bout on a Triller Fight Club main event that will launch their pro boxing career.

As the new creative partner and executive producer of Triller Fight Club events, Nigel will be responsible for blending the intense competition of world-class boxing with edge-of-your-seat entertainment by global music stars and celebrities to create the four-quadrant entertainment experience that defines Triller Fight Club.

Lythgoe is already at work on the Triller Fight Club’s upcoming June 19 event at Miami’s loanDepot park, which will be themed “The Greatest Showman” in recognition of boxing’s current showman, undefeated Teófimo López, who is putting his five championship belts on the line in the headline fight against the undefeated George Kambosos Jr. for the undisputed lightweight champion of the world. The June 19 event will make history by having men’s and women’s undisputed title fights on the same card for the first time ever, with Franchon Crews-Dezurn taking on Elin Cederroos in a four-belt title bout on the main card.

The June 19 event will be followed by Triller Fight Club’s August event, in which one of the world’s most respected and accomplished athletes, Evander “The Real Deal” Holyfield, the only person ever to win the World Heavyweight Title four times, will return to the ring to fight Kevin McBride in a six-round fight. The veteran McBride (35-10-1) is best known for ending the career of Mike Tyson in June of 2005 when Tyson retired in the sixth round in Washington, DC. The action will continue in September, when Triller Fight Club hosts the highly anticipated comeback of the Golden Boy himself, Oscar del La Hoya, in a match-up to be announced this summer.

“Nigel Lythgoe is a giant among giants, and his new role at Triller is a total game changer for us,” said Ryan Kavanaugh. “Nigel has changed the face of competition-based television around the world, and there is no one better to help us bring the excitement of Triller Fight Club to our global audiences, both through our exciting new streaming series and by adding his visionary storytelling abilities to our Fight Club events. We could not be more excited to welcome Nigel to the Triller team.”

Snoop Dogg, partner in Triller Fight Club, noted, “Boxing and dancing share the same movements and the same rhythm, and who better to take Fight Club to the next level that the person who brought the world ‘American Idol’ and ‘So You Think You Can Dance,’ the iconic talent discovery platforms where music, competition, movement and showmanship all count towards the victory, which in our case is hopefully by a knockout.”

Nigel Lythgoe commented, “Triller has built something extraordinary, and they truly have their finger on the pulse of where live event entertainment is headed. As a lifelong fan of music and boxing, I am thrilled to be getting into the ring with Ryan, Snoop and the whole Triller team to join their disruptive and innovative journey. Everyone is fighting for something in this world, and I’m excited to tell the many fascinating stories behind the raised gloves.”

Nigel Lythgoe is the co-creator, executive producer and head judge of Fox’s “So You Think You Can Dance” which launched in 2005. Lythgoe produced “Pop Idol” in the UK and its U.S. edition, “American Idol,” which helped change the face of American reality television. Nigel began his career as a dancer and later as a choreographer, eventually choreographing over 500 TV shows. He segued into producing television as Head of Entertainment and Comedy at London Weekend Television, where he commissioned and produced legendary TV shows including “Gladiators” (produced as “American Gladiators” in the US) and “Blind Date.”

“So You Think You Can Fight” is expected to launch later this year on Triller’s new live streaming platform Triller Verzuz TV, which was formed through TrillerNet’s recent acquisitions of Swizz Beatz and Timbaland’s ground-breaking live-streaming channel Verzuz and premier global live-event streaming platform FITE (FITE.tv).

The new series is inspired by the growing popularity of boxing among Millennials and Gen Z and by Triller’s successful expansion into boxing, which began with the now-legendary Mike Tyson vs Roy Jones Jr fight and music spectacle that shattered records for digital Pay Per Views in November 2020. Formalized as Triller Fight Club in partnership with Snoop Dogg, the next event was the April 17 Jake Paul vs Ben Askren PPV fight, which became one of the most talked-about, most bet-on and most-pirated sporting events of 2021. The PPV featured nine additional fights as well as performances by music superstars Justin Bieber, Ice Cube, Snoop Dogg, The Black Keys, Doja Cat, Saweetie, Diplo, Major Lazer and commentators including “SNL”’s Pete Davidson and internet stars Charli and Dixie D’Amelio.

cover image: credit Elvert Barnes

Triller Fight Club Names Peter Kahn Chief Boxing Officer

Triller Fight Club today announced that Peter Kahn has been named to the newly created position of Chief Boxing Officer. Kahn, a Boxing Writers Association of America 2019 and 2020 Manager of the Year nominee, is an industry veteran who has worked both on the promotional side and management side at the highest level for 25 years. Triller Fight Club is a partnership between Triller and Snoop Dogg spearheaded by Ryan Kavanaugh.

“We are excited have Peter formally join us in this critical role as we expand and advance the boxing side of Triller Fight Club,” Kavanaugh said. “In a very short period of time as we set up for our April 17th, June and July events it became clear that he is one of the smartest, most respected people in the sport, as well as someone who shares our vision for changing the way boxing can be presented as a sports and entertainment property. His input to date has been invaluable, and it will continue to grow as we expand our business this year and beyond.”

“I am looking forward to adding quality fights and providing the fans with matchups that will appeal to the hard-core and casual boxing fans alike to complement the four-quadrant model of Triller Fight Club that consists of influencers, legends, music artists and contemporary fighters.” Kahn said. “I will work closely with the major promoters and managers in the sport to find ways to elevate the profiles of the fighters while providing entertainment to the pay-per-view audience. The Triller platform itself is an excellent vehicle for the fighters to grow their brand, connect with fans and build their social media following as they progress in their careers.”

Kahn’s role as Chief Boxing Officer will consist of overseeing all boxing related aspects to the Triller Fight Club events that will include incorporating high-level matches at the world championship, contender and top prospect level. Kahn is a boxing contributor to Forbes and Associate Producer of Original Netflix Series “Fightworld.”

The Florida resident is the manager of George Kambosos Jr, who will be fighting Teofimo Lopez on the Triller Fight Club event in June for the undisputed lightweight championship of the world as part of Triller Fight Club’s second event of 2021.

The April 17 card will be Triller Fight Club’s first in a series of 2021 special events, following the debut record setting Tyson vs. Jones PPV fight in 2020, which shattered all digital fight PPV records and became the 8th most successful Fight PPV in history. In the headline matchup April 17 at Mercedes-Benz Stadium in Atlanta, Jake Paul takes on former Bellator and OneFC Championship champion Ben Askren, with all bouts seen on the main Pay Per View card. The event will also feature super lightweight Regis Prograis (New Orleans) taking on Ivan Redkach (Shostka, Ukraine); heavyweight MMA Bad Boy Frank Mir (Las Vegas) will battle legendary light heavyweight Antonio Tarver (Orlando, Fla.); and Joe Fournier (London) will challenge music icon and worldwide star Reykon (Envigado, Colombia).

The PPV will also include an unparalleled music and entertainment experience, including performances by Justin Bieber, The Black Keys, Doja Cat, Saweetie, Diplo, Major Lazer, and the exclusive world premiere of the hip hop supergroup Mt. Westmore (Snoop Dogg, Ice Cube, Too $hort and E-40) performing for their first time ever together.

In addition to being a co-owner, Snoop also provides strategic counsel to Triller Fight Club, helping to select fighters and musical acts for the show-stopping events. An entertainment expert who has successfully maneuvered through a range of projects in a variety of different fields, Snoop secured his spot as a fan favorite during Triller’s first sporting event, Tyson vs. Jones.

iNDemand, the leading transactional video-on-demand and PPV programming provider in North America, will serve as the exclusive U.S. and Canadian cable, satellite, and telco PPV provider for the event. Fans will be able to order the event on PPV through their existing cable, satellite and telco PPV providers, including Xfinity, Spectrum, Contour, Fios, and Optimum in the U.S., as well as leading providers in Canada. 

FITE, the premier PPV digital platform, will handle worldwide live pay-per-view streaming distribution online, and via FITE mobile and Smart TV apps, game controllers and all major OTT devices as well as power TrillerFightClub.com.

The suggested PPV retail price for the event is $49.99 (U.S. & Canada). Fans outside North America can check the FITE link at https://www.fite.tv/watch/jake-paul-vs-ben-askren/2p8y0/ for international pricing. All fight information can be found at TrillerFightClub.com, which features fight news, announcements, promotional videos, and the digital portal to buy the event. 

**HOW TO WATCH THE APRIL 17, 2021, TRILLER FIGHT CLUB PPV EVENT**

TV: Cable, satellite & telco PPV providers, including Xfinity, Spectrum, Contour, Fios, and Optimum in the U.S., as well as leading providers in Canada.

Worldwide Streaming: FITE.TV and all FITE mobile, Smart TV, game controller and OTT apps as well as the event microsite hub: TrillerFightClub.com

Mercedes-Benz Stadium in Atlanta To Host Triller Fight Club’s April 17 Card, Jake Paul vs Ben Askren

Triller Fight Club today announced that Mercedes-Benz Stadium in Atlanta, Georgia, will be the home for TFC’s inaugural event of 2021, the April 17 boxing Pay-Per-View card headlined by Jake Paul and Ben Askren. This will be the first-ever fighting event at one of the most dynamic venues in the world, which was the home of Super Bowl LIII.

iNDemand, the leading transactional video-on-demand and PPV programming provider in North America, will serve as the exclusive U.S. and Canadian cable, satellite, and telco PPV provider for the event. Fans will be able to order the event on PPV through their existing cable, satellite and telco PPV providers, including Xfinity, Spectrum, Contour, DirecTV, AT&T TV, Dish, Fios, and Optimum (U.S.), as well as Rogers, Bell, Shaw, Videotron, and Sasktel (Canada). FITE, the premier PPV digital platform will handle worldwide live pay-per-view streaming distribution online, and via FITE mobile and Smart TV apps, game controllers and all major OTT devices as well as power TrillerFightClub.com.

The suggested PPV retail price for the event is $49.99 (U.S. & Canada). Fans outside North America can check the FITE link for international pricing.

The four-hour show, which will kick off at 8pm ET with the live PPV main card starting at 9pm ET, will also feature an exciting undercard of fights that will be announced shortly. Triller Fight Club is a partnership between Triller and Snoop Dogg and is spearheaded by Ryan Kavanaugh. 

“Our vision of big fights, big entertainment and world class events can only fit into a world class venue, and Mercedes-Benz Stadium fits that vision,” said Kavanaugh. “April 17th will have an element of surprise and action for everyone, from music fans to the casual and diehard fight fan. The way we will present the night in this state-of-the-art venue will continue to redefine consumer engagement for a global consumer, with world class partners like iNDemand and FITE joining us not just for this event, but for the others we will have in 2021 and beyond.”

“Mercedes-Benz Stadium will continue to be the place where sports and entertainment’s biggest events are held, and we welcome Triller Fight Club for this special event,” said Tim Zulawski, Chief Revenue Officer for AMB Sports and Entertainment. “We look forward to showcasing our stadium to the global audience that Ryan and his team are building, and are proud to be a part of this historic night of boxing and entertainment.”

Mercedes-Benz Stadium serves as the home stadium of the Atlanta Falcons of the National Football League (NFL) and Atlanta United of Major League Soccer (MLS). One of the most acclaimed venues in the world, the Stadium has hosted the College Football Playoff National Championship in 2018, MLS All-Star Game and some of the biggest music and entertainment events in addition to its NFL and MLS tenants. There will be no public sale of tickets for the event. A very limited number of fans and guests will be selected to join in the live event, with details to be announced in the coming weeks, and everything will be subject to stringent local, state and federal protocols due to COVID 19.

“We’re thrilled to be working with Triller again after the incredible success of our Tyson vs. Jones Jr. PPV event last November—it was one of the best-selling PPV events of all time,” said Mark Boccardi, iNDemand’s SVP, Programming & Marketing. “2021 is going to be a great year for the Pay-Per-View event category, and we know that Jake Paul and Ben Askren will put on an exciting main event on April 17th.”

“Triller Fight Club has already reinvented the fight sport presentation genre, and we are excited to be a part of bringing this event to a global audience,” said Michael Weber, COO of FITE. “Triller and FITE are the perfect pair to deliver a flawless, no-filler fan experience worthy of this moment.”

The April 17th card will be Triller Fight Club’s first in a series of 2021 special events, following the debut record setting Tyson vs. Jones Jr. PPV fight in 2020, which shattered all digital fight PPV records and became the eighth most successful fight PPV in history. This event will feature Jake Paul taking on former Bellator and ONE Championship champion Ben Askren in the headline matchup of the night. Paul, whose boxing debut against former professional athlete Nate Robinson set all kinds of records for fan engagement, will face Askren, who transitions to boxing after an MMA record of nineteen wins and two losses, six knockouts and six submissions. Askren made his professional MMA debut in 2009 against Josh Flowers where he won by TKO in the first round. As a former Bellator Champion, ONE Championship Champion, PAN American Champion in freestyle wrestling, two-time NCAA wrestling champion for Missouri and two-time winner of The Dan Hodge Trophy, Askren joins Triller’s Fight Club with a significant amount of experience in the ring.

In addition to being a co-owner, Snoop also provides strategic counsel to Triller Fight Club, helping to select fighters and musical acts for the show-stopping events. An entertainment expert who has successfully maneuvered through a range of projects in a variety of different fields, Snoop secured his spot as a fan favorite during Triller’s first sporting event, Tyson vs. Jones.

DAZN, BetMGM Announce Official Partnership For Saturday’s Ruiz Vs. Joshua 2 Heavyweight Rematch

DAZN, the world’s largest streaming service, and BetMGM, operated by ROAR Digital – a joint venture between MGM Resorts International and GVC Holdings – today announced an official partnership ahead of the highly-anticipated rematch between Andy Ruiz Jr. and Anthony Joshua this Saturday night. The clash will see Anthony Joshua seeking to avenge his June defeat by Ruiz Jr., who pulled off the biggest boxing upset in decades by stunning the then-undefeated heavyweight champion with a seventh-round TKO.

As part of this partnership, DAZN and BetMGM will be co-producing a sports betting segment ahead of the main event that will air during the broadcast. In addition, BetMGM will also provide DAZN with live sportsbook stats throughout the night to incorporate and enhance the broadcast.

As official partners, both parties will also provide their respective users exclusive offers around the big fight. New users that sign up to BetMGM through DAZN in New Jersey will immediately have the exclusive opportunity to win $100 on a $1 bet on a knockdown (of either fighter). The offer will remain open until the fight begins (the main event is currently set to start at around 12:45 p.m. PT / 3:45 p.m. ET on DAZN). If a knockdown does happen, the $100 will be paid in free bets on BetMGM. Meanwhile, BetMGM users can redeem $20 in FreeBets if they sign up to DAZN to watch the fight. BetMGM will also be advertising across DAZN’s suite of digital platforms.

“We are thrilled to enter into an official partnership with BetMGM around one of DAZN’s biggest events of the year,” said Joseph Markowski, DAZN EVP, North America. “BetMGM will enhance Saturday’s broadcast and bring fight fans the latest odds from Las Vegas all night.”

“We’re always looking for partnerships like DAZN’s industry-leading sports content,” said Matt Prevost, Chief Marketing Officer, ROAR Digital. “The fight was already a can’t-miss for DAZN viewers, and this is also a can’t-miss betting opportunity on BetMGM.”  

Andy Ruiz, Jr. vs. Anthony Joshua 2 is a unified title fight for the IBF, WBA and WBO world heavyweight titles. The event is one of the highlights this fight season on DAZN – an entire fall featuring the biggest matchups in one of the best schedules in boxing history.

FCFL Announces Tyson As Newest Team Owner/Fan Captain

Today, the Fan-Controlled Football League (FCFL), the only professional football league where fans call the shots, including the plays themselves in real-time, announced legendary boxing champion Mike Tyson as the seventh Team Owner | Fan Captain to join the Owner’s Box. In addition to calling on fans to shape his team’s destiny – from name selection, serving as the final call on team uniforms, to drafting the players – Tyson brings his passion for sports and trash-talking skills to the league. Once the inaugural season kicks off, fans will find Tyson live commentating throughout games via Twitch, where they will have the unprecedented opportunity to engage with The Champ in a way never before seen in the history of professional sports.

“I’m fired up about joining the FCFL as its newest Team Owner and Fan Captain, and even more so to demolishing the competition,” states Tyson when asked about what he’s looking forward to accomplishing in the FCFL. “Leading into opening day, I’ll be engaging with fans from across the globe to stoke excitement and participation in the development of the Baddest League on the Planet.”

Tyson joins a talented group of global influencers spanning the world of sports and entertainment, all of whom share one common factor – a fervidness for professional football. To date the FCFL has announced six FCFL fan captains, all of whom are Tyson’s ‘competition’ (if you can call them that), including Marshawn Lynch, Richard Sherman, Prince Royce, Kinda Funny, Bobby Bones, and Chad ‘Ochocinco’’ Johnson.

Mike Tyson (credit: Ed Webster)

An undisputed heavyweight boxing champion and international entertainer known for his ‘take no prisoners’ approach, Tyson is also a serial entrepreneur; recent projects include a cannabis company called Tyson Ranch and a new podcast, HotBoxin, of which he produces and hosts.

“We are reinventing the sport of football for the digital age and a cultural phenomenon like Iron Mike could not be a better fit for this league. We are impossibly excited for him to bring his unparalleled energy, legendary smack talk, and unrivaled will to win to the FCFL,” shares Patrick Dees, FCFL co-founder and Chief Gaming Officer. “Tyson is a total badass and there is zero doubt in my mind that his team is going to be a force to be reckoned with and I for one, cannot wait to watch him stream his games on Twitch.”

The FCFL is the first professional sports league to combine the passion of live sports, the competitiveness of fantasy sports, the interactivity of video games, and the global reach of esports all into a live-streamed, real-life experience created for the digitally native fan.

Fans will create their team’s brand, hire (and fire, if necessary) a coaching staff, build roster through live fan-run draft, and call all their team’s plays in real-time. Games will be a seven-on-seven competition on a 50-yard field in a state-of-the-art production studio, creating a fast-paced, open style of play conducive to an action-packed sixty minutes of football. All games will be live streamed on Amazon’s Twitch, the world’s leading social video service and community for gamers and eSports. Using a brand new, unprecedented Twitch Extension, fans will get to use an interactive overlay that allows them to call the plays natively on top of the Twitch player.

To kick this announcement off the FCFL with WAX have partnered to give back to the fans who can enter to win one of three prizes anyone would be lucky to win: a pair of boxing gloves, a pair of boxing shoes, or a football – all of which are complete with Tyson’s autograph.

Crypto Boxers Debut New Logo, Website, TKO Game Plan

Crypto Boxers, the first and only boxing game operating on blockchain technology, continues to make strategic moves around the virtual ropes. Concept creator Andrew Gilliam, founder and CEO of Me N’ Mines Media, has come out swinging with a defiant new logo; a new website (http://cryptoboxers.io/), designed by independent game development studio, PlayStakes; and a TKO game plan to bring “real boxing to the blockchain.” Pushing the technology envelope beyond what is currently available in the crypto gaming space, Crypto Boxers has gamers in feverish anticipation as it will feature real life boxers as collectible tokens for the virtual fighting action on Ethereum.

Crypto Boxers’ new logo now promotes the player as the ultimate crypto contender, switching the emphasis off the professional boxers and over to the gamer. The dynamic new website provides a preview into Crypto Boxers’ fully immersive, user friendly world where gamers will experience a fantasy boxing arena and engage in an interactive “gloves on” ring experience with the boxer of their choice.

“They said it couldn’t be done but we are doing it,” reveals Gilliam. “After 459 rejections, I now have major commitments, partners and growing interest from professional boxers who are calling us now.  We are the first professional sports game on blockchain, and we plan to go every round!  The logo and website are just a teaser of what is yet to come.”

Round4RoundBoxing, LatinoAthlete, FightTyme, and RichPlaceMedia are the first official partners to be announced by Crypto Boxers.   Crypto Boxers will be releasing the names of confirmed professional boxers, boxing officials and judges that will be in the game soon. Some of the current talks with professional boxers include legendary champs like Evander Holyfield, Larry Holmes, Michael Spinks and Antonio Tarver, along with currently active champs Terrance Crawford and female boxer Christina Hammer. 

Is USADA Tipping The Odds In Boxing?

Is USADA Tipping The Odds In Boxing?

There are no more conflicted sports than boxing, Promoters cut their own deals, manage fighters on both sides of the card, control purses and rarely do the boxers themselves, other than the biggest stars, get their fair shake on the business side. One of those exceptions is Floyd Mayweather Jr. who will fight Andre Berto this Saturday in Las Vegas in what will be another solid payday despite lackluster overall interest in the fight. However big names still bring big dollars on the gambling side, and the sportsbooks in Las Vegas should make a nice bit of change as the champ steps into the ring on a weekend when football is back as well.

However as the fight comes about, another conflicted and dark cloud appears to be rising over boxing, the work that the United States Anti-Doping Agency (USADA) is or isn’t doing to test for PED’s, and then how that process is being conveyed in and around fights to the public.

Longtime boxing writer Thomas Hauser takes USADA to task in a lengthy story on SB Nation this week (seen here : http://www.sbnation.com/longform/2015/9/9/9271811/can-boxing-trust-usada , detailing how before the May 2 fight against Manny Pacquiao, Mayweather didn’t comply with World Anti-Doping Agency guidelines, and received a retroactive exemption for the IVs from the USADA almost three weeks after the fight.

For 20 days after the IV was administered, USADA chose not to notify the NSAC about the procedure. Finally, on May 21, USADA sent a letter to Bennett and NSAC chairman Francisco Aguilar, with a copy to Top Rank (Pacquiao’s promoter), informing them that a retroactive therapeutic use exemption (TUE) had been granted to Mayweather, who didn’t apply for the TUE until 18 days after his fight against Pacquiao. The issue is less with Mayweather, and more with USADA, who in many instances, the latest being with the UFC, where they are paid to work for the governing body and potentially for the promoter, which creates massive conflicts as to how things are actually being governed and communicated to the public.

From a gambling standpoint the use of PED’s and the lack of clarity can cloud the odds for a fight, and creates the air of impropriety around a sport that is already shaded in mystery and innuendo. The debate about USADA’s practices is certainly not going to go away, and will be amplified even more in the coming weeks with the release of “DOPED: The Dirty Side of Sports,“ which will debut on the premium channel EPIX on September 30 at 8:00 pm. Produced by Andrew Muscato and Bobby Valentine, the film takes a longer look into the issues in and around the Anti-Doping business, with Hauser and others, including former champion Paulie Malignaggi, laying out there issues with doping, clarity of testing and conflict of interest in boxing, while other loud voices in the field speak to issues on the Olympic level and in sports like baseball.

Is the current USADA problem something which can be cleared up, or will it continue to drag boxing back into cloudy waters. While big fights like this weekend’s will draw eyeballs and gamblers, the issue of fight fixing, or insider information when it comes to injury and PED’s, is something that speaks to a larger issue in sport; namely who is monitoring the monitors?