Tag Archives: triller

Triller Enters NASCAR Space With Partnership With Rising Star Toni Breidinger

Triller, the globally popular AI-powered social media experience, today announced its entry into NASCAR with a partnership with driver Toni Breidinger, the 22-year-old rookie driver who has made history as the first Arab-American female driver in the circuit’s history. The partnership will begin this Saturday with the ARCA Menards Series race at Winchester Speedway in Winchester, Indiana. Breidinger will be driving the #25 Triller Toyota Camry after recently switching to Venturini Motorsports, a Toyota Racing Development team, for the remainder of the 2021 season. Breidinger, who already has one of the largest social followings for any NASCAR driver, will fully document her racing experience on Triller and will have her car wrapped with Triller signage this weekend. She is the all-time winningest female in United States Auto Club (USAC) history with 19 wins, a record that helped her move into NASCAR’s ARCA Menards series this year.

“Toni Breidinger is the perfect fit for our entry into NASCAR and all forms of racing for Triller,” said Bobby Sarnevesht, Chairman and Co-Owner of Triller. “She is a disruptive, smart, highly competitive, socially conscious and engaged athlete who our millions of followers are just starting to learn about. We look forward to helping to elevate her story and her platform and to connecting her with the stars who are already deeply involved in Triller, as well as giving our followers a first look into NASCAR and helping to grow the sport with a younger and very engaged and loyal audience.”

Toni Breidinger

“As a young athlete who has diverse interests and wants to have young people get excited about the sport I love, racing, Triller is the perfect place for me,” Breidinger said. “The mix of engaged socially conscious young people from around the world is the audience I want to connect with, and I think as we grow together all will learn, have fun and experience new events together. I am thankful for this partnership with Triller and for them to believe in female athletes and especially in motorsports.”

In February, Breidinger made history as NASCAR’s first Arab-American female driver, when she raced in the ARCA Menards Series at the Daytona International Speedway, finishing in 18th place out of 33 — ahead of the two other women who competed, and earning her an appearance on “Ellen.” She is one of 10 females competing across NASCAR races this season.

The partnership will begin with the ARCA Menards Race at Winchester Speedway in Winchester, Indiana, and will continue for all five of her races this season: August 22 at the Illinois State Fair in Springfield Illinois; September 5 at the DuQuoin State Fair in DuQuoin, Illinois; October 23rd at Kansas Speedway in Kansas City, KS; and November 6th at Phoenix Speedway in Phoenix, AZ. Toni currently races in the ARCA Menards Series, a feeder division into the Nascar Touring Series. In 2021, Toni placed 18th at Daytona, 12th at Talladega, 12th at Kansas, and 20th at Charlotte.

This is the latest part of a progressive strategy that Triller is going to extend into sports. In addition to the highly successful Triller Fight Club series, which continues with the first of a long series of Tuesday night fights at Madison Square Garden and will also feature the September 11 matchup between Oscar de La Hoya and Vitor Belfort at the Staples Center in Los Angeles, Triller is an exclusive broadcast partner of the BIG3, the official creator of the new global sport, FIREBALL3, and purchased premium entertainment and sports channel FITE earlier in the year. The platform continues to also engage in large scale promotions marrying sports and entertainment, including hosting the cast of Space Jam 2 at Triller House in LA prior to the premiere of the film starring LeBron James, Don Cheadle and other NBA and WNBA stars.

Triller will have additional announcements about new partnerships in all areas of global sport in the coming weeks.

‘American Idol,’ ‘So You Think You Can Dance’ Producer Nigel Lythgoe To Launch ‘So You Think You Can Fight’ Series

Nigel Lythgoe, the television mega-producer and creative force behind the powerhouse global television franchises “American Idol” and “So You Think You Can Dance,” is joining forces with the disruptive technology platform Triller Fight Club to create a new series, “So You Think You Can Fight,” it was announced today. The weekly, hour-long series is part of a new overall relationship between Triller Fight Club and Lythgoe, who also becomes Creative Partner, Visionary and an Executive Producer of Triller Fight Club and will bring his celebrated skills as a television producer and entertainment impresario to Triller Fight Club events. The announcement was made jointly by Lythgoe and Ryan Kavanaugh, co-owner of TrillerNet, which is parent company to Triller Fight Club and the global AI-powered short video and music discovery app Triller.

“So You Think You Can Fight” will follow in a similar format to “So You Think You Can Dance,” but with a unique twist. The series will pair a celebrity action star with a pro fighter, each who will select an amateur boxer through a global talent search and competition, along with audience voting and participation. The selected contestants will each go through rigorous mental and physical training, squaring off against each other with one winner for each category, lightweight, heavyweight and MMA. Each winner will go on to a pro bout on a Triller Fight Club main event that will launch their pro boxing career.

As the new creative partner and executive producer of Triller Fight Club events, Nigel will be responsible for blending the intense competition of world-class boxing with edge-of-your-seat entertainment by global music stars and celebrities to create the four-quadrant entertainment experience that defines Triller Fight Club.

Lythgoe is already at work on the Triller Fight Club’s upcoming June 19 event at Miami’s loanDepot park, which will be themed “The Greatest Showman” in recognition of boxing’s current showman, undefeated Teófimo López, who is putting his five championship belts on the line in the headline fight against the undefeated George Kambosos Jr. for the undisputed lightweight champion of the world. The June 19 event will make history by having men’s and women’s undisputed title fights on the same card for the first time ever, with Franchon Crews-Dezurn taking on Elin Cederroos in a four-belt title bout on the main card.

The June 19 event will be followed by Triller Fight Club’s August event, in which one of the world’s most respected and accomplished athletes, Evander “The Real Deal” Holyfield, the only person ever to win the World Heavyweight Title four times, will return to the ring to fight Kevin McBride in a six-round fight. The veteran McBride (35-10-1) is best known for ending the career of Mike Tyson in June of 2005 when Tyson retired in the sixth round in Washington, DC. The action will continue in September, when Triller Fight Club hosts the highly anticipated comeback of the Golden Boy himself, Oscar del La Hoya, in a match-up to be announced this summer.

“Nigel Lythgoe is a giant among giants, and his new role at Triller is a total game changer for us,” said Ryan Kavanaugh. “Nigel has changed the face of competition-based television around the world, and there is no one better to help us bring the excitement of Triller Fight Club to our global audiences, both through our exciting new streaming series and by adding his visionary storytelling abilities to our Fight Club events. We could not be more excited to welcome Nigel to the Triller team.”

Snoop Dogg, partner in Triller Fight Club, noted, “Boxing and dancing share the same movements and the same rhythm, and who better to take Fight Club to the next level that the person who brought the world ‘American Idol’ and ‘So You Think You Can Dance,’ the iconic talent discovery platforms where music, competition, movement and showmanship all count towards the victory, which in our case is hopefully by a knockout.”

Nigel Lythgoe commented, “Triller has built something extraordinary, and they truly have their finger on the pulse of where live event entertainment is headed. As a lifelong fan of music and boxing, I am thrilled to be getting into the ring with Ryan, Snoop and the whole Triller team to join their disruptive and innovative journey. Everyone is fighting for something in this world, and I’m excited to tell the many fascinating stories behind the raised gloves.”

Nigel Lythgoe is the co-creator, executive producer and head judge of Fox’s “So You Think You Can Dance” which launched in 2005. Lythgoe produced “Pop Idol” in the UK and its U.S. edition, “American Idol,” which helped change the face of American reality television. Nigel began his career as a dancer and later as a choreographer, eventually choreographing over 500 TV shows. He segued into producing television as Head of Entertainment and Comedy at London Weekend Television, where he commissioned and produced legendary TV shows including “Gladiators” (produced as “American Gladiators” in the US) and “Blind Date.”

“So You Think You Can Fight” is expected to launch later this year on Triller’s new live streaming platform Triller Verzuz TV, which was formed through TrillerNet’s recent acquisitions of Swizz Beatz and Timbaland’s ground-breaking live-streaming channel Verzuz and premier global live-event streaming platform FITE (FITE.tv).

The new series is inspired by the growing popularity of boxing among Millennials and Gen Z and by Triller’s successful expansion into boxing, which began with the now-legendary Mike Tyson vs Roy Jones Jr fight and music spectacle that shattered records for digital Pay Per Views in November 2020. Formalized as Triller Fight Club in partnership with Snoop Dogg, the next event was the April 17 Jake Paul vs Ben Askren PPV fight, which became one of the most talked-about, most bet-on and most-pirated sporting events of 2021. The PPV featured nine additional fights as well as performances by music superstars Justin Bieber, Ice Cube, Snoop Dogg, The Black Keys, Doja Cat, Saweetie, Diplo, Major Lazer and commentators including “SNL”’s Pete Davidson and internet stars Charli and Dixie D’Amelio.

cover image: credit Elvert Barnes

Mercedes-Benz Stadium in Atlanta To Host Triller Fight Club’s April 17 Card, Jake Paul vs Ben Askren

Triller Fight Club today announced that Mercedes-Benz Stadium in Atlanta, Georgia, will be the home for TFC’s inaugural event of 2021, the April 17 boxing Pay-Per-View card headlined by Jake Paul and Ben Askren. This will be the first-ever fighting event at one of the most dynamic venues in the world, which was the home of Super Bowl LIII.

iNDemand, the leading transactional video-on-demand and PPV programming provider in North America, will serve as the exclusive U.S. and Canadian cable, satellite, and telco PPV provider for the event. Fans will be able to order the event on PPV through their existing cable, satellite and telco PPV providers, including Xfinity, Spectrum, Contour, DirecTV, AT&T TV, Dish, Fios, and Optimum (U.S.), as well as Rogers, Bell, Shaw, Videotron, and Sasktel (Canada). FITE, the premier PPV digital platform will handle worldwide live pay-per-view streaming distribution online, and via FITE mobile and Smart TV apps, game controllers and all major OTT devices as well as power TrillerFightClub.com.

The suggested PPV retail price for the event is $49.99 (U.S. & Canada). Fans outside North America can check the FITE link for international pricing.

The four-hour show, which will kick off at 8pm ET with the live PPV main card starting at 9pm ET, will also feature an exciting undercard of fights that will be announced shortly. Triller Fight Club is a partnership between Triller and Snoop Dogg and is spearheaded by Ryan Kavanaugh. 

“Our vision of big fights, big entertainment and world class events can only fit into a world class venue, and Mercedes-Benz Stadium fits that vision,” said Kavanaugh. “April 17th will have an element of surprise and action for everyone, from music fans to the casual and diehard fight fan. The way we will present the night in this state-of-the-art venue will continue to redefine consumer engagement for a global consumer, with world class partners like iNDemand and FITE joining us not just for this event, but for the others we will have in 2021 and beyond.”

“Mercedes-Benz Stadium will continue to be the place where sports and entertainment’s biggest events are held, and we welcome Triller Fight Club for this special event,” said Tim Zulawski, Chief Revenue Officer for AMB Sports and Entertainment. “We look forward to showcasing our stadium to the global audience that Ryan and his team are building, and are proud to be a part of this historic night of boxing and entertainment.”

Mercedes-Benz Stadium serves as the home stadium of the Atlanta Falcons of the National Football League (NFL) and Atlanta United of Major League Soccer (MLS). One of the most acclaimed venues in the world, the Stadium has hosted the College Football Playoff National Championship in 2018, MLS All-Star Game and some of the biggest music and entertainment events in addition to its NFL and MLS tenants. There will be no public sale of tickets for the event. A very limited number of fans and guests will be selected to join in the live event, with details to be announced in the coming weeks, and everything will be subject to stringent local, state and federal protocols due to COVID 19.

“We’re thrilled to be working with Triller again after the incredible success of our Tyson vs. Jones Jr. PPV event last November—it was one of the best-selling PPV events of all time,” said Mark Boccardi, iNDemand’s SVP, Programming & Marketing. “2021 is going to be a great year for the Pay-Per-View event category, and we know that Jake Paul and Ben Askren will put on an exciting main event on April 17th.”

“Triller Fight Club has already reinvented the fight sport presentation genre, and we are excited to be a part of bringing this event to a global audience,” said Michael Weber, COO of FITE. “Triller and FITE are the perfect pair to deliver a flawless, no-filler fan experience worthy of this moment.”

The April 17th card will be Triller Fight Club’s first in a series of 2021 special events, following the debut record setting Tyson vs. Jones Jr. PPV fight in 2020, which shattered all digital fight PPV records and became the eighth most successful fight PPV in history. This event will feature Jake Paul taking on former Bellator and ONE Championship champion Ben Askren in the headline matchup of the night. Paul, whose boxing debut against former professional athlete Nate Robinson set all kinds of records for fan engagement, will face Askren, who transitions to boxing after an MMA record of nineteen wins and two losses, six knockouts and six submissions. Askren made his professional MMA debut in 2009 against Josh Flowers where he won by TKO in the first round. As a former Bellator Champion, ONE Championship Champion, PAN American Champion in freestyle wrestling, two-time NCAA wrestling champion for Missouri and two-time winner of The Dan Hodge Trophy, Askren joins Triller’s Fight Club with a significant amount of experience in the ring.

In addition to being a co-owner, Snoop also provides strategic counsel to Triller Fight Club, helping to select fighters and musical acts for the show-stopping events. An entertainment expert who has successfully maneuvered through a range of projects in a variety of different fields, Snoop secured his spot as a fan favorite during Triller’s first sporting event, Tyson vs. Jones.