Tag Archives: data

Data Driven Sports/ShotTracker to Provide Data and Advanced Analytics for Big 12 Basketball

Data Driven Sports (DDSports), the parent company of ShotTracker, today announced they have entered into an agreement with ESPN to provide data and analytics for Big 12 Conference basketball games. The multi-year deal gives ESPN the opportunity to integrate ShotTracker data throughout its linear and digital properties to drive fan engagement, enhanced storytelling and broadcast automation. The first stage of the collaboration kicked off last Saturday afternoon with advanced graphics integrated into ESPN’s broadcast of the Kansas vs. Texas Tech men’s basketball game on ESPN2. The video can be seen here https://www.youtube.com/watch?v=pFpMRT5C2Jw

ShotTracker is entering its second year of partnership with the Big 12 Conference, which has integrated ShotTracker’s sensor-based technology in its arenas and practice facilities for the men’s and women’s programs, as well as into basketballs and player jerseys. The output of this integration is sub-second X-Y-Z player and ball location data and over 100 real-time stats, including advanced analytics such as lineup efficiency, ball movement stats and screen types with outcomes. ESPN will now have access to the same advanced stats that Big 12 coaching staff utilize on the bench via the ShotTracker team app to optimize their lineups and play calling.

“We are thrilled to be working closely with ESPN to drive what will be unprecedented innovation in sports,” said Davyeon Ross, ShotTracker Co-Founder and President. “Our autonomous, sub-second data has the potential to impact many areas of their business, including not only personalized fan engagement but also broadcast efficiencies and increased content output.”

As part of the new ESPN Edge Innovation Center, ShotTracker is working closely with ESPN to test various new enhancements across ESPN’s fan-facing platforms.

“We are excited to use ShotTracker technology as it provides sports fans with more in-depth stats and analysis for the sports they know and love,” said Kevin Lopes, Senior Director of Content Business Development & Innovation at ESPN.

Data Driven Sports/ShotTracker Announces Automated Content Products To Drive Engagement And Revenue

Data Driven Sports (DDSports), the parent company of ShotTracker,  today unveiled an exciting suite of new products to support digital publishers and broadcasters in engaging and monetizing college basketball fans this upcoming season. Leveraging the ShotTracker’s unique, real-time player and ball tracking data, combined with automated content and analytics platforms, DDSports now offers three innovative products designed to efficiently increase sponsorable content for its clients:

  • Automated Visualizations – customizable graphics with sponsor integrations designed for easy publishing to broadcast/OTT, digital, social and in-venue signage.
  • Insights Engine – AI-powered trends and streaks to drive game storylines and data-driven sales campaigns.
  • 3D Gamecast – animated ball and player graphics powered by real-time X-Y-Z location data, designed to allow out-of-market fans to watch their team live, and for all fans to relive exciting game moments. 

The three new products will be available for all men’s and women’s games across top NCAA Division 1 conferences where ShotTracker is installed, and will include unique, data-driven brand activation capabilities. “Our goal is to provide turnkey solutions to leading sports broadcasters and digital publishers to make the integration of ShotTracker data as streamlined and seamless as feasible,” said Davyeon Ross, DDSports/ShotTracker Co-Founder and President. “We commit to innovating and creating digital products that drive new revenue while also streamlining the content production process.”

Automated Visualizations

Leveraging the robust ShotTracker Data API, and through its partnership with IMPACT, a leading automated visualization platform, ShotTracker data will come to life in dynamic graphics designed for use across broadcast/OTT, digital, social and in-venue signage. Graphics that once took hours to produce will now be automatically generated. Broadcast customers will have access to a user portal that will allow for design, data points and sponsor customizations. Product benefits include more content, lower production costs and greater advertising revenue.

Insights Engine

Realizing the increasing need to grab fans’ attention and keep them engaged, ShotTracker has partnered with Inside Edge, a leader in sports analytics, to develop a cutting-edge platform to produce instant insights from ShotTracker’s robust data set. Broadcasters and digital publishers will now have real-time access to unique streaks and trends that once took hours to manually derive. This innovative platform will not only drive engaging storylines for announcers and writers, but will also support high-value sponsor activations.

3D Gamecast

Since many fans do not have access to live game broadcasts, and because game highlight rights are often complex and limited, ShotTracker has developed a real-time visual representation of every second of game action for all ShotTracker-enabled men’s and women’s games across top NCAA Division I conferences. Fans will have the option to watch an entire game or to select key game moments. With ShotTracker’s X-Y-Z data stream, game action comes to life in a more engaging visual representation than the traditional 2D products in the marketplace. Developers can use ShotTracker’s Gamecast SDK to customize design as well as advertiser integrations.

Sportlogiq becomes the Official Statistics Partner of the National Lacrosse League

Sportlogiq and the National Lacrosse League (NLL), the largest and most successful professional lacrosse property in the world, have agreed to a multi-year partnership through which the Montreal-based sports analytics leader will become the NLL’s Official Statistics Partner.  The agreement will see Sportlogiq collect, analyze, and distribute live match data and advanced level statistics from every game, beginning the 2019-2020 season.

As the Official Statistics Partner of the NLL, Sportlogiq will collect live match data directly from all 13 NLL venues across North America, utilizing its proprietary collection technology. It will also use cutting-edge AI to surface insights from more detailed rich statistics, allowing partners and fans of the NLL to analyze the sport in new ways.

Unique content, powered by Sportlogiq’s NLL data, will be hosted on the League’s official website and social media channels and will be made available to broadcasters and media partners. The League’s 13 teams will also have access to Sportlogiq data to assist them with performance analysis and scouting.

Craig Buntin, Sportlogiq CEO, said “We are thrilled to be partnering with the National Lacrosse League. We’re always eager to partner with innovative leagues likes the NLL and expand what we’ve built in the National Hockey League and international soccer to other sports. Working with Sportlogiq will allow the League to provide its teams and fans with cutting-edge content throughout its games. We are committed to helping the NLL take performance analysis and fan engagement to the next level.”

“Our partnership with Sportlogiq is essential to the next phase of growth for our business and our commitment to enhancing the fan experience through gaming and sports fantasy opportunities,” said NLL Commissioner Nick Sakiewicz. “The ability for our fans, teams, broadcast, and sports gaming partners to have ‘best in class’ statistics and live match data raises our game and opens some great opportunities with a significantly enhanced stats platform.”

This is Sportlogiq’s first official league partnership in lacrosse, following multiple years of success in hockey as the NHL’s Optical Tracking Partner and the Performance Data and Analytics Supplier to 28 NHL teams. This comes on the heels of two other major partnership announcements for Sportlogiq this year – with Major League Soccer’s Toronto FC and newly founded soccer league, the Canadian Premier League. Sportlogiq is also the Official Data Partner of the Swedish Hockey League and works with teams across the NFL and NCAA.

Sportradar Acquires Optima

Flickr/Mike Lizzi

Sportradar, the world’s leading provider of sports data and content, today announced that it has acquired the award-winning sports betting and gaming omnichannel platform business Optima, effective immediately.

Optima will extend Sportradar’s current betting services portfolio to become a full service B2B data, betting, trading and player management platform business. This will create a global ‘one-stop-shop’ technology and services business capable of offering a complete turnkey solution including a dedicated sports betting and iGaming platform supported by existing leading sports data, risk management and marketing services.

As a key part of Sportradar’s future growth strategy, the company will now offer the entire betting and gaming value chain in both established and emerging markets as they regulate.

Sportradar’s sports data and risk management services will continue to be platform-agnostic, expanding the current catalog of services to operators, with the excellent level of flexibility, support and product quality that currently is available to existing partners and customers. Existing and future sportsbook platform provider partnerships will remain unaffected and enabling bookmakers to integrate Sportradar’s services to their own in-house or third-party platform.

“This acquisition puts us in prime position to achieve our aim of becoming the world’s leading supplier of modular turnkey betting services and solutions,” said Carsten Koerl, Chief Executive Officer of Sportradar. “Optima utilizes the very best-in-breed technology to provide their clients with the most advanced and flexible platforms and having a 360-degree product portfolio is a key part of our future growth strategy. We are delighted to welcome them to the Sportradar family.”

“Optima joining Sportradar is the next natural step in the achievement of our company vision. Sportradar is an organization that I have admired for a very long time, and we couldn’t be happier to be joining forces with them,” said Jacob Lopez, Chief Executive Officer of Optima. “There are numerous and evident product synergies between the two companies and it really is the perfect fit in terms of a fully integrated one-stop shop solution for sports betting and e-gaming operators around the world. We are excited about the potential of the combination of the leading trading, risk management and betting entertainment services with the leading integral omnichannel sports betting and gaming platform. We are fully committed to a common vision and will work hard to continue ensuring Sportradar also offers the leading platform services for the group.”