Tag Archives: big 12

Kitman Labs, Iowa State Partner on Combined Medical Data and Performance Analytics Platform

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in Sports, today announced that Iowa State University will be deploying Kitman Labs’ iP: Intelligence Platform across all men’s and women’s varsity sports. They become the third current Big 12 Conference school to partner with Kitman labs, joining Baylor University and Texas Tech University.

Iowa State University will use the platform to centralize and combine student-athlete medical and performance data, providing appropriate Departmental Staff with a secure, comprehensive and real-time view of all athletes from a physical and mental health and wellness perspective. The platform will also enable collaboration between staff in the design and execution of individual rehab and training programs to unlock student-athlete progress and performance.

Beyond compliance, the Performance Medicine solution being deployed at Iowa State will help inform decision-making around medical assessments, diagnosis, treatment and return to play strategies. Iowa State University joins approximately 80 other NCAA universities who are currently using the technology from Kitman Labs.

“Like many other NCAA universities – Iowa State understands the urgency and critical nature of monitoring the physical and mental well being of its student-athletes and to ensure it’s utilizing every tool and resource necessary to support the holistic development of those students during their college tenure, while also developing them for life after school – either inside or outside of Sport,” said Kitman Labs Founder & CEO, Stephen Smith.

“At Iowa State, we realize that ultimate success includes the ability to communicate and share relevant information across all departments that impact student-athlete health, performance, and well-being as well as incorporating the various aspects of sports science which can allow for more informed decision making,” said Mark Coberley, Iowa State’s Associate Athletics Director for Sports Medicine.

“We performed a lengthy analysis of our options to incorporate a system that allows us to meet this vision,” he added. “We needed an all-encompassing system that was sensitive to our particular needs, desired outcomes and nuances across departments. We believe Kitman Labs was the leader in this area and will provide solutions for our vision. We are extremely pleased to partner with them.”

Kitman Labs has an established track record of working with top teams and athletes across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology is being used by some of the world’s most elite collegiate sports organizations, such as Michigan State University, Clemson University, University of Colorado among many others.

This expansion into NCAA institutions follows other recent business strategy moves Kitman Labs has undertaken. That includes the successful close of a $52M Series C funding round led by Guggenheim Investments, a global asset investment and advisory firm with more than $259 billion in assets under management and two strategic acquisitions of The Sports Office and Presagia Sports, both made in the last two years. The combined companies represent the industry’s largest network of elite and youth organizations (700+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

Data Driven Sports/ShotTracker to Provide Data and Advanced Analytics for Big 12 Basketball

Data Driven Sports (DDSports), the parent company of ShotTracker, today announced they have entered into an agreement with ESPN to provide data and analytics for Big 12 Conference basketball games. The multi-year deal gives ESPN the opportunity to integrate ShotTracker data throughout its linear and digital properties to drive fan engagement, enhanced storytelling and broadcast automation. The first stage of the collaboration kicked off last Saturday afternoon with advanced graphics integrated into ESPN’s broadcast of the Kansas vs. Texas Tech men’s basketball game on ESPN2. The video can be seen here https://www.youtube.com/watch?v=pFpMRT5C2Jw

ShotTracker is entering its second year of partnership with the Big 12 Conference, which has integrated ShotTracker’s sensor-based technology in its arenas and practice facilities for the men’s and women’s programs, as well as into basketballs and player jerseys. The output of this integration is sub-second X-Y-Z player and ball location data and over 100 real-time stats, including advanced analytics such as lineup efficiency, ball movement stats and screen types with outcomes. ESPN will now have access to the same advanced stats that Big 12 coaching staff utilize on the bench via the ShotTracker team app to optimize their lineups and play calling.

“We are thrilled to be working closely with ESPN to drive what will be unprecedented innovation in sports,” said Davyeon Ross, ShotTracker Co-Founder and President. “Our autonomous, sub-second data has the potential to impact many areas of their business, including not only personalized fan engagement but also broadcast efficiencies and increased content output.”

As part of the new ESPN Edge Innovation Center, ShotTracker is working closely with ESPN to test various new enhancements across ESPN’s fan-facing platforms.

“We are excited to use ShotTracker technology as it provides sports fans with more in-depth stats and analysis for the sports they know and love,” said Kevin Lopes, Senior Director of Content Business Development & Innovation at ESPN.