Tag Archives: premier league

Kitman Labs and Fulham FC Expand Data & Analytics Accord

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in Sports, today agreed to expand its relationship with English Premier League side, Fulham FC, to include medical and performance data.  The Club will be utilizing the Performance Medicine, Performance Optimization and Coaching & Development Solutions – combining medical, performance and talent development data into a single, interactive data and analytics system to unlock player performance outcomes and inform talent development strategy.

Kitman Labs and the Premier League announced the launch of the Football Intelligence Platform for all Academies last month.  By deploying the Intelligence Platform across the Men’s First Team and Women’s Teams (First + U18’s), Fulham will now unify all data and analytics in a singular operating system for the entire organization.  This integrated, “whole club solution” will serve to drive cross-departmental collaboration, eliminate data and information silos, and provide internal stakeholders with a complete, unified view of each athlete for the purposes of unlocking performance potential and expanding player pathways.

“We’re thrilled to be working with Fulham FC – one of the most accomplished and storied football clubs in the English Premier League – helping to bring innovation to how medical and performance data and analytics are being leveraged across the entire organization to inform strategy and decision-making with objective, analytics-based insights,” said Stephen Smith, CEO and Founder of Kitman Labs.  

“The traditional approach to simply collecting medical and performance data will no longer suffice.  We needed a single system that combines diverse sets of data across the organization. One that ensures accuracy of information, allows the information to be shared and utilized in real time, and supports planning and player health and development with actionable insights” said Chris Hanson, Head of Medical, Fulham FC. 

“Our recent transition to the Kitman Labs Intelligence Platform has allowed us to continue to improve and manage the processes relating to the capture, cleaning, enrichment, and analysis of our football related data. It’s continued to support our evolving commitments to interrogating data, interpreting results, and creating data-led insights and stories.

We have been able to combine data sets from multiple disciplines and data streams to calculate, measure and evaluate impact for the purpose of player development. Furthermore, the platform has supported key stakeholders from across the ecology of the club to reason, reflect and strategise as a consequence of these data-led insights. 

As a pilot club, these processes have been well supported through a comprehensive deployment. The ongoing and iterative support structures have flexed and been reflective of our own cares, concerns and strategies to ensure a collaborative approach to moving to our new data management system” said Tom Hounsell, Academy Insights Manager, PDP Coach.

Kitman Labs has an established track record of working with top teams and leagues across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology has been used by some of the world’s most elite soccer organizations, including Bayer Leverkusen, Chelsea FC, Liverpool FC and Sporting Lisbon.  Kitman Labs recently announced the launch and deployment of The Football Intelligence Platform across all Premier League Academies.

This launch follows other recent business strategy moves Kitman Labs has undertaken including two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organizations (2000+), creating the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

Kitman Labs Launches ‘The Football Intelligence Platform’ For Premier League Academies

Kitman Labs, the sports technology and analytics company setting the industry standard for how elite sports organisations use data, today announced a new partnership with the Premier League.

The partnership will provide all Premier League club academies with a centralised, fully integrated ‘Football Intelligence Platform’ designed to aggregate and mobilise player and staff data across coaching, medical, sports science, operations, player care and education.

Data for academy players will be centralised in one platform – providing participants and coaching staff with a comprehensive, unified and real-time view of players’ medical, performance, training and development profiles.

The platform gives academies data accuracy and the ability to conduct advanced analytics at a league, club, or player level. Staff will manage player pathways through performance benchmarking and personalised development plans, in addition to providing tools, reporting, insights and actionable data to achieve specific operating and performance outcomes.

The goal of the Premier League’s Elite Player Performance Plan (EPPP) is to not only enhance the pipeline of homegrown talent for the professional game but also to ensure academies provide life-enriching experiences for all players, empowering them to fulfill their potential on and off the pitch. The Football Intelligence Platform will also provide clubs with the ability to track and support players’ progress in their social, educational and cognitive development and will help serve as a holistic record for each player.

The platform will be supported by dedicated staff and a player app (iOS and Android), to support the need for frequent and instant access to player data on the pitch, in the training room and on the go.

Stephen Smith, Kitman Labs Founder & CEO, said: “Data’s value can only be realised when it’s consistent, accurate, pervasive and directly aligned with the fundamental operating and performance objectives of the league or club.

“The Football Intelligence Platform has been developed to aggregate and leverage all data sources in a single platform to ultimately drive collaboration across the organisation(s), eliminate information silos and provide actionable intelligence. That intelligence will be used specifically to systemise talent development and player pathways as well as support and validate data-led decision-making related to coaching methodology, best practices and policies.”

Tony Scholes, Chief Football Officer at the Premier League, said: “The EPPP aims to create unrivalled development environments where every young person is supported to maximise their potential on and off the pitch. Innovation and insights are key elements of this work, to ensure we are informed and evidence-led in our decision making.”

“This partnership represents a significant development in how clubs and the Premier League can use data to support elite player development and personal growth across all club academies. Through this first-of-its-kind strategic partnership, we and our clubs will have access to world-leading technology and support, equipping us with the tools and knowledge to help the development of players.”

Kitman Labs has an established track record of working with top governing bodies, leagues, teams and athletes across a variety of sports, including soccer/global football, basketball, rugby, and American football. The company’s technology has been used by leagues and teams in some of the world’s most elite sports organisations and universities including the NFL, NBA, MLS, NWSL and NCAA.

This partnership with the Premier League follows other recent business strategy moves Kitman Labs has undertaken including the successful acquisition of The Sports Office (TSO) and Presagia Sports, both made in the last two years. The combined companies represent the industry’s largest network of elite and youth organisations (1000+) and created the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.

For more information on Kitman Labs, visit www.kitmanlabs.com.

Men in Blazers Launches First-Ever ‘American Football Awards’

The Men in Blazers Media Network, the largest and most successful independent soccer-focused media company in North America, today announced another expansion of their platform, “The American Football Awards.” This new award will honor the Premier League footballer deemed to have had the best season in 2022-23 as voted on by the surging audience of American fans. The accompanying “American American Player of the Year” is handed out to the best American player in English Football. The first awards show will be seen on NBC this coming Sunday following the Premier League Finals and will be hosted by Robbie Earle, Rebecca Lowe, and Men In Blazers’ Roger Bennett. The winners will be announced and both will give their acceptance speeches on the show, directly addressing the American Premier League audience.

“For decades, the United States has seemed like the Final Frontier for Football, like Space was for Captain Kirk,” said Men in Blazers Co-Founder Roger Bennett. “Over the last decade, that has changed. The sport is surging. The audience is passionate and knowledgeable, and this award is both a reflection of their surging interest, and how seriously the Premier League teams and players take our fanbase. It is our hope this award will become the Ballon D’or for a U.S. audience, and are thrilled to partner with NBC Sports who have been such a driver of the growth of football in this nation as we continue to champion the growth of the sport in the U.S. on every level to the biggest audience possible.”

The finalists and winners were selected by thousands of fans across the nation. MiB will also debut the women’s “American Football Awards” this fall after the World Cup and conclusion of the NWSL season, with a unified, platform coming in 2024.

The “American Football Awards” continues Men in Blazers expansion as a leading pop culture, sports and entertainment platform. In March, MIB significantly added to its content lineup with talent and shows that now include: “Here We Go” with Fabrizio Romano, “The Road to the Cup” with Becky Sauerbrunn, “VAMOS” with Herculez Gomez, and “Men in Blazers Live and Dangerous” with Sam Mewis on Twitch leading the Women’s World Cup 2026 programming, in addition to the widely followed and successful original MiB content.

What started as a weekly TV Show (now in its 9th Season with NBC Sports) and Podcast has become a 24/7 flourishing multi-voiced, digital integrated media network serving every aspect of global football – both men’s and women’s – with a full slate of programming and talent across a variety of channels including a co-production partnership with Twitch.

All of this comes ahead of what will be an even bigger window of exposure for football interest and growth in the U.S., with the 2023 Women’s World Cup, the 2024 Copa America and the 2026 World Cup also held in North America and the continued interest in both the business and consumer engagement with MLS, the NWSL, US Soccer, and other emerging properties. Men in Blazers partnered with Twitch prior to the 2022 Men’s World Cup, executing a strategy that fused “sidecasting” games live with celebrity guests by day, live “theater shows” by night, all streamed LIVE on Twitch, combined with a daily cascade of podcasts. The format nominated for Sports Emmy, had a total of 6M unique viewers across the 44+ hours of live streams throughout the tournament.

The content was amplified, cross-platform on social to create a 24/7 narrative accompaniment and drove unprecedented numbers for Men in Blazers and partners — reaching #4 across all Sports podcasts in the USA throughout the time-period.

Genius Sports Group secures landmark betting data agreement with Football DataCo

Flickr/Peter Woodentop

Genius Sports Group, the global leader in sports data technology, has been appointed by Football DataCo, the data rights holder of all competitions organised by the Premier League, English Football League and Scottish Professional Football League, as its official supplier of live data to the global sports betting sector.

Through Betgenius, its sports betting division, Genius Sports Group will capture official live game data in-stadia at over 4,000 fixtures a season, and distribute it to hundreds of licenced sportsbook operators around the world in under a second.

Commencing at the start of the 2019/20 season, this multi-year partnership will create the sports betting sector’s fastest, most accurate and reliable data feed for in-play betting products and live betting innovations, in order to drive long term value for sports betting operators around the world.

“English and Scottish football is vital to any sportsbook offering and Genius Sports provided a compelling proposal to maximise the value of live data in the betting market for the Leagues. We look forward to working with Genius Sports, and its sports betting division Betgenius, in developing innovative data feeds for the market to use,” said Adrian Ford, General Manager of Football DataCo.

Mark Locke, Genius Sports Group CEO, commented: “Being selected by Football DataCo as their exclusive official data partner is transformational for our organisation and reinforces our position as the global leader in sports data capture and distribution technology. This partnership upholds our commitment to ensuring sports remain at the heart of a sustainable sports betting ecosystem that is fair and rewarding for all participants.

“The use of secure, UK football league sanctioned data signals the increased maturity of the industry and recognises the value and protections that this official data feed provides. Football DataCo leads the world through its heavy investment in a product that assures operators can have complete confidence in its data supply to power some of most valuable sports betting content in the world, including all Premier League matches.”