America’s arcade machine industry has adopted a new pledge to stop lying to small children regarding their ability to win a stuffed animal.

Last week, the American Amusement Machine Association (AAMA) announced the adoption of a Fair Play Pledge that all AAMA members are now required to sign and observe, with a further requirement to conduct an annual review of their adherence to said pledge.

The pledge seeks to ensure that all games offered for sale or use in the US by AAMA members “meet a standard of performance that allows a player a fair chance of winning with every game played.”

The pledge has three criteria, including ensuring that players have “sufficient time to identify, recognize and react” to the game play and (presumably) use a degree of skill to boost their chances of snagging a kewpie doll. Secondly, machines must ensure that players can improve with practice and experience, and, finally, the player’s input must control the outcome of the game.

Massachusetts’ first casino’s revenue to date may be underwhelming but its impact on local employment has been a clear winner.

Penn National Gaming (PNG) opened its Plainridge Park Casino in June 2015 and while the slots-only venue hasn’t exactly set the world on fire with its ability to generate revenue, a new Massachusetts Gaming Commission (MGC) survey of casino staff shows how valuable the venue has been to their futures.

The MGC commissioned the survey to gauge the economic impact of Plainridge Park, the first of three commercial casinos and one (possibly two) tribal venue called for under the state’s gambling legislation. Given the survey’s findings, the MGC was understandably keen to promote the results.

The survey found that slightly over half (50.1%) of Plainridge Park’s new hires had been working only part-time or were unemployed before their new casino jobs. Over 86% of these new hires had no prior gaming experience before joining Plainridge Park.

Nordic online betting operator Cherry AB is thoroughly enjoying the fruits of its recent acquisition spree after its Q1 revenue more than tripled.

Figures released Wednesday show Cherry’s revenue rising 205% to SEK 541m (US $60.6m) in the three months ending March 31, while earnings rose 224% to SEK 83m and profit more than doubled to SEK 36m. Even stripping aside significant contributions from the May 2016 acquisition of 49% of Malta-licensed ComeOn.com and Cherry’s subsequent absorption of the whole company, organic growth was 44%.

ComeOn’s addition was significant enough that Cherry now refers to its entire online division by that name. The ComeOn division’s revenue was up 282% to SEK 453.2m, more than half the SEK 830m the online division generated in all of 2016, while earnings margins rose three points to 13%.

Cherry’s online operations are still dominated by casino gaming, but the addition of ComeOn’s sportsbook business reduced the casino vertical’s revenue share to 85% from 99% in Q1 2016. Mobile revenue jumped to 54% from just 30% one year ago.

Japan’s new integrated resorts must feature four key components in addition to gaming in order to succeed, according to government representatives.

Speaking at the opening day of the 2017 Japan Gaming Congress, a bipartisan panel of pro-casino politicians recommended that, to win government approval, each of Japan’s planned integrated resorts must feature a convention center, recreation facility (shopping mall, museum, etc.), a hotel and a facility that arranges local travel for tourists.

The latter feature must be a “one-stop” shop for travelers, helping them to arrange tours to Japan’s sightseeing destinations, including helping to book the necessary transport services. This will ensure that the entire country will economically benefit from the launch of integrated resorts, not just the venues’ host cities.

The panel agreed that the government would set an upper limit on the number of integrated resort licenses, but offered no concrete projections on how high that number will be. However, the panel’s members had starkly differing views on where these integrated resorts should be built.

The UK’s advertising watchdog has banned a StarWins.com television commercial for confusing sexy with sexist.

On Wednesday, the Advertising Standards Authority (ASA) ordered Bear Group Ltd aka Daily Star Wins not to re-air an ad that appeared on UK TV in January. The ad resulted in complaints that the ad was sexist and objectified women, while the ASA felt the ad breached rules on linking gambling with sexual success.

The ad (behind the scenes footage viewable here) featured a pair of average joes at a pub, where no one except the guy behind the bar pays them much attention. The men then enter a virtual casino largely populated by female croupiers and cabaret dancers.

The men are seen exchanging sly glances with some of the dancers, then the action transitions to the gaming table, where more sexually charged eye footsy takes place. The ad culminates in the two men celebrating by throwing chips in the air, surrounded by the women, before the two men are shown back at the pub, still celebrating.

Florida’s Seminole Indians took a page out of Donald Trump’s book, “The Art of the Deal,” when they bought the U.S. president’s signature ex-casino—Trump Taj Mahal—for a fraction of its initial cost.

In March, a consortium led by the Hard Rock International took the Taj Mahal off billionaire Carl Icahn’s hands. The sale was widely publicized, but it was only recently that the billionaire revealed the purchase price of what Trump once dubbed as the “eighth wonder of the world.”

4 cents on the dollar

Documents filed with the U.S. Securities and Exchange by Icahn reported that the billionaire got $50 million for the shuttered Atlantic City casino, or about 4 cents on the dollar of its initial price.

The Schaghticoke Tribal Nation has reiterated its call for an open casino expansion competition in Connecticut.

The Hartford Courant reported that at least 40 members of Schaghticoke Tribe trooped to the Capitol to make another push for another casino expansion bill. If enacted, the tribe says the bill will pave the way for more potential operators in Connecticut.

At the same time, the Kent-based tribe has repeated its opposition on a competing expansion bill that will greenlight the establishment of a “satellite” casino in East Windsor, which is the first in the state off a tribal reservation.

Connecticut’s Mashantucket Pequot Tribal Nation and the Mohegan Tribe are seeking state approval to build a jointly-owned $950 million casino off their reservations in nearby East Windsor. It won the approval of a key state legislative committee on Monday.