After Italian legislators have launched the bidding process for the 120 gaming licenses made available as from January 2018, only around 10 applications have been presented by February, with 40 operators looking to renew current licenses and a forecast of 60/70 new companies by the 19th March.

By the end of the summer, it is therefore planned to issue new licenses which will be able to offer all types of gaming admitted in Italy, i.e. betting, casino games, poker, virtual, bingo, horse racing and betting exchange.

Recent studies, reporting a growth of +15.5% for the online market in the sole month of January 2018 (compared to 2017), with revenue higher than 485 million euros and an actual outlay of 60.8 million, are confirming the growing potential of the online in the country where 84% of players’ spending is generated by smartphones.

BtoBet’s chairman Alessandro Fried, with a strong experience in the Italian market and counting on BtoBet Sports division based in Rome, in his latest industry report warns bookmakers and operators about the possible hidden dangers and highlights the strategies they should adopt to develop a fluid DOT IT business.