Online gambling operators were once again among Sweden’s top-spending advertisers in 2019, while Sweden’s advertising watchdog has pulled a Unibet ad for misleading claims.

On Tuesday, Swedish media revealed Kantar Sifo data ranking the top-20 companies in terms of 2019 advertising spending. Five gambling operators made this list, led by online gambling operator Cherry AB, which ranked second with SEK914.2m (US$95.3m), behind only supermarket giant ICA at SEK1.07b.

Cherry’s 2019 spending marked a nearly 35% decline from 2018’s advertising outlay. Similarly, Kindred Group, which ranked third on the 2019 list with SEK912.7m, reduced its spending by 5.2% from 2018. The state-run Svenska Spel, which ranked fifth with SEK659.8m, bucked this trend, boosting its spending by 17.4% from 2018.

A similar growth phenomenon was observed with the state-run horserace betting monopoly ATG, which boosted ad spend by 21.1% to SEK395.5m (13th place), while the Postcode Lottery increased spending by 10.5% to SEK319.3m (18th place). LeoVegas, the only other gambling operator on the 2018 list, failed to make the 2019 cut.