12 February 2020, Malta (Press Release) – Enteractive has signed a deal which will see Gaming Innovation Group’s (GIG) flagship brands Rizk, Guts and Kaboo integrate with Enteractive’s reactivation platform.

The online gaming brands will enhance their reactivation performance through the addition of the Enteractive’s (Re)Activation Cloud® plug-and-play service.

The (Re)Activation Cloud® is driven by human interaction and boosts the operator’s P&L by activating inactive players. This is done by having personalised conversations on the brand’s behalf, which begins where the CRM processes end. High touch interactions require empathy and high awareness of human complexity which is lacking in automated services.

Enteractive’s tool will augment the GiG brands’ player retention rates but at the same time further strengthen the focus and work on responsible gaming that has been earlier communicated by GiG.