Sports betting data provider Sportradar has filed a formal complaint against rival Betgenius for bogarting UK football data, while a new Russian bookmaker appears to be piggybacking on Sportradar’s brand.
On Wednesday, Sportradar announced that it had “served legal proceedings” against Betgenius and Football DataCo (FDC) “in relation to the current structure for the licensing and distribution of live data from FDC football leagues for betting purposes.”
Sportradar said it had embarked upon this legal action “with reluctance” and only after finding it impossible to find “a fair solution that enables it to build its own database and to compete effectively” in the markets in which FDC is the big data daddy.
Last May, Betgenius inked a multi-year deal with FDC, which holds the rights to data from the English Premier League, English Football League and Scottish Professional Football League. The deal provided exclusive access to what Genius Sports Group CEO Mark Locke called “some of the most valuable sports betting content in the world.”