Brazilians love their soccer, but specially with the rocky road sports has walked in 2020, sportsbooks rather have a few more options. At Day 2 of the SiGMA Americas Virtual Summit, a panel of LATAM experts talked about what other options a bookie might want to explore, and what it will take to make them reliable.

If you look beyond the beautiful game, you’ll find several options, including a few marketing opportunities. “In Brazil in particular, I’m thinking about UFC or basketball,” said Domenico Mazzola, Comercial Director of Altenar. “Or even, I would say, regional football teams, local teams, that give the opportunity to operators that are entering the Brazilian market to evaluate the possibility to make some sponsorships or to invest in the sports teams in the market.”

Chris Nikolopolos, BetBy CCO, expanded on the options available. “It’s not only about football, there are many other sports that Brazilians are very passionate about,” he said. “Basketball, volleyball, futsal, esports, Formala 1, different things.”

Mazzola spoke about the need for infrastructure to improve. “The more the internet connection will penetrate that market, the more users, the more players we’ll see using that product as well.”