Every on-line shop has to deal with the problem of choosing a payment processor. The success of any business can depend on whether they make the right choice. Maxpay CEO, Artem Timoshenko (www.maxpay.com) shares the secret to choosing a payment processes that can optimize sales and protect your business.

Artem, what are the main points a potential client should pay attention to while choosing a payment solution? What should they focus on?

Every online product has its own monetization model. It depends on a marketing funnel, target markets (US, Europe, Asia) as well as the regulatory systems of each country involved. It is important to use a comprehensive approach and consider all the features of a product before choosing. Merchants should start thinking about a payment solution while their product is still under development, as part of their marketing and business plans. Payment processors usually offer a basic range of tools, which can not help fully.  It is important to perform a comprehensive analysis of the merchant’s business model and offer the most appropriate solution.

Tell us how it works in practice with real examples