Montreal, QC. 30th January 2017 – Fresh8 Gaming, the UK-based personalised advertising platform for the sports-betting industry, has partnered with Paysafe Group’s affiliate software provider Income Access. The partnership will see Fresh8 Gaming’s adverts enhance the affiliate programmes of leading sportsbooks integrated with Income Access’ affiliate software. For the first time, Income Access-integrated affiliates will be able to serve players fully automated, responsive, contextual and real-time sports-betting adverts.

Available in 12 different languages, Fresh8’s dynamic ads will initially cover 13 different sports and 35 markets. Income Access-integrated operators will be able to leverage 384 ad template variations for dynamic customisation. The Fresh8 technology is currently being integrated with the affiliate programmes of three leading UK and Gibraltar-based sportsbooks.

Once live in Q1 2017, Fresh8’s technology will ensure that all sports-betting adverts feature real-time odds and are contextually relevant. The dynamic banners will never be out-of-date, nor will an affiliate ever need to download content and upload banners again. The removal of many manual tasks will enable affiliates to maximise their time efficiency, while the ads will maximise conversions and revenue for both the affiliates and their operator partners.

The technology is enabled by simply selecting Fresh8 adverts as a banner type within the existing Income Access platform. The Fresh8 technology works on any size of ad unit and across desktop web, mobile web and app channels.