• BtoBet unfolds its latest Industry Report prior to flying to ICE London

With the first years of the iGaming industry defined by the use of inflexible in-house technological solutions, nowadays there is general consensus that the use of technology developed by tech visionaries is the only way forward to guarantee constant innovation and an optimal player experience.

In its latest Industry Report, “Uberizing iGaming with a glocal approach”, BtoBet analyses the industry’s past rigid approach to technology, and its own current endeavour to uberize the market through a harmonization process of cutting edge technology, which easily morphs itself to the different business and market scenarios, constantly adapting itself on a local level.

In his dedicated editorial, BtoBet’s CEO Alessandro Fried states that it is of the utmost importance for operators to have at their disposal advanced technological solutions which they must couple with the right knowledge and expertise from a local perspective in order to meet all their pre-set goals. “It is a must to keep in mind that one size does not fit all. Technology that excels itself in a mature market will not work in a more technologically limited context and thus will have to adapt itself. The eventuality of making it big in one local market does not necessarily mean that adopting the same approach will eventually pan out as expected in another, even if neighbouring, country. Obviously this applies also vice versa. But for this to work out without any hiccups you must also have the correct know-how of all the the various aspects that constitute the context where licensees will be operating.”