To allow companies to reduce their marketing expenses, business-to-business Daily Fantasy Sports company GameDay Studios Ltd. and gaming company Uptown Inc. will roll out a white label network platform in Europe.

Gavin Dunne, co-founder of GameDay Studios, pointed out that white label network platform Manager Duel, which will be launched on September 10, will not be a just another FanDuel or DraftKings since it aims to let users from different white label partners and companies to play together in the same tournaments and share revenue.

The concept, according to Dunne, revolves around GameDay working with sportsbook operators, land based operators, media groups and large database companies to offer them new revenue earning opportunities through DFS.

Uptown, which is a specialist in customer acquisition for the gambling and other industries, on the other hand will provide a minimum of 3000 paying customers per month to launch the GameDay network platform.  Dunne said Uptown will be the first of a number of partners added to the network.