17th August 2018 – Betway has today appointed Saatchi & Saatchi London as their new lead creative agency.

Saatchi & Saatchi will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide.

The creative work will be rolled out across the UK, Ireland, Italy, Germany, Belgium and Spain and will encompass TV, Out of Home, Radio, Press and Digital, with a global marketing spend of over €100m.

Anthony Werkman, CEO, Betway said: “As our industry and consumer behaviours change, sport remains a social currency around the world. We’re excited to work with Saatchi & Saatchi on exploring new creative ways to connect with today’s consumers while developing the next phase of our business.