New online lottery game will revolutionise acquisition, retention, and conversion

7th February, 2017, Malta – Gaming platform software provider Bit8 has used this week’s ICE exhibition to launch Lotto Hero, a revolutionary new mobile friendly lottery game.

The unique product, which will be hosted on multiple operator sites, offers players the chance to win a million Euros an hour, 24 hours a day, 365 days a year.

Designed to appeal to Millennials and players across multiple verticals, it is set up to boost acquisition, retention and conversion, as well as increasing the life-time value of those players and strengthening cross-sell.