Florida-based company Casino Holdings Inc. has set a new record price for a .casino domain.

Last week, the company shelled out $28,000 to acquire the Bitcoin.Casino domain on Sedo—making it one of the highest publicly known prices for new domain extensions, trailing behind domains such as Gambling.com, which was bought in 2011 for a record $2.5 million, as well as Casino.com, which was sold in 2003 for $5.5 million.

Bitcoin.Casino provides one of the largest compendiums of bitcoin casino reviews and bitcoin gambling resources online. Currently, the site has more than 75 reviews of bitcoin online casinos and popular bitcoin wallets used today.

The news of the acquisition couldn’t have come at a more opportune time. Recent reports showed that the demand for casino domains is increasing as .casino domains start to rank higher in the search engines.