Caesars eyes non-gaming Dubai hotels for international growth

Having missed the Asian casino boom, Caesars Entertainment is betting on non-gaming hotels for international growth.

On Sunday, Caesars announced that it had inked a letter of intent with Dubai-based Meraas Holdings LLC to manage two luxury hotels and a beach club at Meraas’ man-made Bluewaters Island development. The five-star properties will be branded as Caesars Palace Bluewaters Dubai and Caesars Bluewaters Dubai.

The hotels, which are expected to open in Q4 2018, are part of Caesars non-gaming international expansion plans. Caesars hired a new executive team last summer to help guide its non-gaming ambitions and “unlock new growth channels,” according to CEO Mark Frissora.

Dubai is the largest city in the United Arab Emirates, a Muslim country with decidedly harsh views on the issue of gambling. On the plus side, consumption of alcohol by non-Muslims is permitted in licensed venues at upscale hotels, so gamblers attracted by the Caesars Palace signage will at least be able to drown their disappointment at the hotels’ 12 restaurants and bars.