This is a guest contribution by Eva Thompson is VegasMaster magazine’scorrespondent. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

Charity Marketing in the World of Gambling

With the advent of social media, a new form of marketing emerged to play an important role in the lives of millions across the globe – charity marketing or community marketing. Though this type of marketing is usually employed by not-for-profit organizations and NGOs, other corporate brands have also slowly ventured into this space to increase their brand awareness in a wholesome, positive way.

A British based insurance provider, Simplyhealth ran a charity marketing campaign that helped raise £150,000. This money was donated to Heart Research UK to fund research into the prevention, treatment and cure of heart ailments. Simplyhealth launched a very simple campaign wherein it would donate £1 from its own chequebook for every new like on its Facebook page. This way, not only did the company earn a charitable and noble reputation, but also increased its brand awareness as a responsible organization.