The gambling industry may be a tightly-knit industry, but that doesn’t mean it’s a collaborative one! And while innovation is a current buzzword, the reality is that the barriers to entry for start-ups make true innovation far more of a gamble than the casino games themselves…

It’s a problem epitomised by the biggest event in the gambling industry calendar – ICE Totally Gaming. With many companies prepared to spend close to 6 figures on the overall build and promotion, making any kind of splash at ICE is beyond the range of most newly-established companies – even when they are comfortably outside the ‘start-up space’.

Punching above their weight

Four innovative young companies have joined forces to exhibit at ICE Totally Gaming 2016: allPay, BlockEx, Gamevy and W2 Global Data. All very different in their industry sector, maturity level and size – they shared an understanding that ICE could have a big upside for their business…