UK bookies Coral have announced their second new football betting partnership in as many days.

Fresh off signing up with English Premier Leaguers Newcastle United FC, Coral has announced it has inked a new official betting and gaming partnership with Championship League club Leeds United. Neither the terms nor the duration of the pact were disclosed.

In addition to allowing punters the usual access to exclusive offers via online or betting kiosks at LUFC’s Elland Road ground, Coral will also get naming rights on the north east corner of the venue’s stand, which will henceforth be known as The Coral North East Stand, dashing hopes of a punter mindfuck by calling it the Coral South West Sitting. Coral will also enjoy the standard brand presence across the club’s digital and social media channels, as well as on real-world poster boards.

Coral’s latest signing follows a flurry of sponsorship activity, which includes not only the Newcastle pact but similar deals with EPL sides Fulham and Norwich City, adding to Coral’s existing deal with Everton. One can only hope this helps dispel the unfavorable impression most UK residents have of the Coral brand.